text: The Facebook logo appears on a display inside the NASDAQ Marketsite in Times Square Thursday, May 17, 2012, in New York. Facebook priced its IPO at $38 per share on Thursday, at the high end of its expected range. If extra shares reserved to cover additional demand are sold as part of the transaction, Facebook Inc. and its early investors stand to reap as much as $18.4 billion from the IPO. (AP Photo/Frank Franklin II) / AP