text: BERLIN, GERMANY - SEPTEMBER 20: New Apple iPhone 5C smartphones await customers at the Berlin Apple Store on the first day of sales on September 20, 2013 in Berlin, Germany. The new iPhone 5S and 5C phones went on sale all over the world today and hundreds of customers waited outside the Berlin store in the rain to be among the first to buy the new phones starting at 8am. (Photo by Sean Gallup/Getty Images