'Chueo King' is a character name inspired by otters' fondness for loaches ('Chueo' meaning loach in Korean), and it's designed to be cute. I aim to create a complex cultural space using this adorable character. For inspiration, look at Mario World in Universal Studios Japan and Malddong Donut in Paju, particularly noting the diverse content such as character-themed bread and burgers at Mario World. With loach being a specialty of Namwon, I plan to use loach in creating dishes and name them after the cute character 'Chueo King,' aiming to provide people with content, or experiences, within an offline space. Chueo King is literally a king, hence the store concept is themed as a kingdom, with visitors being treated as guests visiting a royal domain, aiming for a prestigious and noble atmosphere. This should be taken into account. The primary target audience is 20-something couples living in the Jeollabuk-do area, who frequently seek out content for dates. I wish for my establishment to be a destination within our region where people come to take photos. I'd like the establishment to have the ambiance of a pop-up store, which is currently popular among people, without any tables or chairs, focusing solely on displaying products. Aiming for an annual revenue of around 5 billion won, the space should feature numerous photo zones for visitors to take pictures to post on their SNS, promoting a building full of picturesque spots, including views of the interior. Note, this is not just a store but a space for consuming enjoyable experiences. --v 6.0