Hence Burgundy, Claret, and Port,
 Away with old Hock and madeira,
Too earthly ye are for my sport;
  There's a beverage brighter and clearer.
Instead of a piriful rummer,
Keats starts by enumerating and excluding types of wine such as Bourgogne (Burgundy: made in the Burgundy part of France), Bordeaux (Claret: as it was named in Britain), Porto (Port wine from Portugal), German white wine (Hock) and Madeira: wine from an island with the same name that belongs to Portugal. 
 
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