Bjoern Kjos, chief executive officer of Norwegian Air Shuttle AS, poses for a photograph in London, U.K., on Thursday, Oct. 17, 2013. Norwegian Air Shuttle AS will offer flights from London's Gatwick airport to New York, Los Angeles and Fort Lauderdale as it expands a network of discounted long-haul routes using its new fleet of Boeing Co. 787 jetliners. Photographer: Chris Ratcliffe/Bloomberg via Getty Images