Ari Mir, co-founder and chief executive officer at Pocket Change Inc., stands for a photograph after a Bloomberg West Television interview San Francisco, California, U.S., on Friday, July 5, 2013. Pocket Change is an rewards network across over 500 apps. The company has partnered with big brands like Target, Reebok, 1-800-Flowers.com and a host of others to offer rewards to app users. Photographer: David Paul Morris/Bloomberg via Getty Images