What's the newest Hollywood beauty trick? Using nude blush shades to contour the face. Instead of the caked-on look, makeup artists like Jillian Dempsey, who created Kate Winslet's stunning Oscar look, are creating a soft and subtle effect by dabbing on a cream stick product and blending right beneath the cheekbone. The resulting look slims the face and lifts cheekbones while keeping the focus on great eye makeup or bright lip color. And here's a tip for you drugstore divas: Dempsey used Avon Be Blushed Cheek Color in Blushing Nude on Kate—a nifty little number that costs just $8!