Consumer engagement chart: proportion of consumers inactive, passive, interested or engaged by service. Landline standalone = 29% inactive, 24% passive, 39% interested, 7% engaged. Pay TV total = 17% inactive, 23% passive, 38% interested, 22% engaged. Pay TV standalone = 19% inactive, 25% passive, 39% interested, 16% engaged. Mobile total = 23% inactive, 22% passive, 34% interested, 21% engaged. Dual pay = 15% inactive, 22% passive, 33% interested, 30% engaged. Triple play = 8% inactive, 13% passive, 40% interested, 39% engaged.