"MATTY CONRAD - @MATTYCONRADMatty Conrad is recognized as one of the top men's grooming experts in North America. After 15 years as a top stylist, creative platform artist, and successful salon owner his passion for technical haircutting and a strong  admiration for his grandfather drove him to shift career paths and enter the world of barbering.Borrowing from both traditional barbering and modern men's hair styling, his own style of heritage barbering is putting him at the vanguard of men's grooming in North America He has been recognized globally as a pioneer of ""New Market Barbering"" and is regularly called on as a grooming expert for a multitude of trade and mainstream magazines.Matty's unbridled enthusiasm for sharing his wisdom, experience, and passion for our industry has made him a mainstay in front of classrooms and industry show stages around the globe."