As Exhibit 8-5 shows, Coke has found that the per capita consumption of Coca-Cola, or the number of Cokes a person drinks per year, rises directly with purchasing power. For example, in China, Brazil, and Australia, where the average person earns, respectively, $7,400, $10,900, and $41,300 annually, the number of Coca-Cola soft drinks consumed per year increases, respectively, from 34 to 229 to 319. The more purchasing power people have, the more likely they are to purchase soft drinks.