A woman takes a photograph with a camera whilst standing against an illuminated wall bearing Snapchat Inc.'s logo in this arranged photograph in London, U.K., on Tuesday, Jan. 5, 2016. Snapchat Inc. develops mobile communication applications that allows the user to send and receive photos, drawings, text, or videos that will only last for an allotted amount of time. Photographer: Chris Ratcliffe/Bloomberg via Getty Images