In this Dec. 19, 2011, file photo, Los Angeles Clippers owner Donald Sterling gestures while watching the Clippers play the Los Angeles Lakers during an NBA preseason basketball game in Los Angeles. Sterling only dug himself into a deeper hole after slamming Magic Johnson when he was supposed to be atoning for his own racist remarks. But he's not the first celebrity to learn the perils of making a non-apology apology. (Danny Moloshok/AP)