bengaluru inmobis lock screen glance has launched a new feature called live which offers live content from some of indias best content creators across sports news fashion travel food and entertainment it will also create exclusive shows from celebrities and influencers and users can also engage and interact deeply with themglance a unicorn with funding from google and mithril capital provides dynamic content on the lock screens of android phones with over 150 million users glance believes it can leverage live internet to enable consumers to become a part of the experience it will not involve any signing in glance live will bring live content as it happensthe next stage in the evolution of content will be everything live contentdriven commerce is different from intentdriven commerce being present live in the experience movie concert sports food etc is a big part of the offline world that is what glance live does piyush shah cofounder of inmobi and president and coo of glance saidglance has 150 million daily active users users spend an average of 25 mins on it daily shah said glance plans to get to a billion devices its a new surface and we have 2025 live shows currently with a 520 minutes duration the big focus is on the top 1000 macroinfluencers we will scale in other markets like south east asia us and latin america next year he saidglance recently acquired ecommerce firm shop101 as part of its foray into influencer and celebritydriven mobile commerceit also recently entered into a joint venture with collective artists network to cocreate brands in association with digital creators celebrities and social media influencers collective artists network is a talent management and popculture brand advisory that manages 300 celebrities and 7000 influencers shah said live potentially reduces cognitive overload by adopting a discoveryled approach it is also likely to provide deep immersion where consumers can become part of the experience through interaction engagement and transaction shah added