new delhi aiming to tap the ecommerce market tata housing will sell a luxury residential project being developed in bangalore at a cost of rs 150 crore exclusively during googles online shopping festival starting tomorrow the company will construct 75 independent homes and row housing in this 5acre project the price of each unit starts from rs 35 crore in a statement tata housing said it would participate in the googles great online shopping festival gosf being held from 1012 december by launching an exclusive ultraluxury project the cascades besides this project the company would also sell housing units of seven other projects across india it is offering schemes and instant appreciation of prices in these projects the consumers can buy homes by paying a booking amount of rs 50000 only for all projects and they would get an instant appreciation of up to 15 per cent tata housing said we received a phenomenal response through our pioneering initiative of online sales of real estate through our partnership with google last year tata housing the real estate arm of tata group md ceo brotin banerjee said stating that online home buying is an emerging platform he said the company is offering properties ranging from affordable to the ultraluxury segment in a separate statement tata housings subsidiary tata value homes said it would sell apartments in boisar near mumbai exclusively during this festival at a starting price of rs 16 lakh interested customers can express their interest to book by paying rs 20000 online tata value homes would also offer special one day price for apartments in its other projects across ahmedabad pune chennai and bengaluru starting rs 32 lakh