new delhi jul 21 shares of broadcasting and cable tv companies today slumped up to 6 per cent after mukesh ambani announced the launch of a 4genabled feature phone which would also have a cable to connect with tv as a special accessory to display the phone content on a bigger screen the scrip of dish tv india plunged 585 per cent sun tv network went down by 265 per cent hathway cable datacom fell 258 per cent gtpl hathway 228 per cent and den networks 013 per cent on bse in addition to this the announcements towards the jio phone tv would also hurt the cable tv industry said nitasha shankar sr vice president and head of research yes securities mukesh ambani today announced the launch of a 4genabled feature phone priced at effective zero that bundles life long free voice calls with dirt cheap data in a bid to woo 50 crore lowincome users to his 10month old jio addressing the annual meeting of shareholders of ril the parent of jio chairman ambani said the handset named jiophone will have an effective price of rs 0 as buyers will be able to get the device for a onetime refundable security deposit of rs 1500 the deposit will be refunded after 36 months on return of the phone voice calling will be free for life while unlimited data packs will cost rs 153 a month on the device he added sum sbt