in 2010 instagram was launched as an initial product to little success shortly after the founders paid attention to what users really wanted images when they relaunched a new version a few months later it resulted in 100000 downloads in less than a week and over two million users in under two months how did the founders make this shift the global consulting firm mckinsey1 argues that it was through design thinking or simply a customerfocused problemsolving approach that organizations can use to respond to rapidly changing environments and to create maximum impact its not just mckinsey design thinking can help you stay ahead of the curve according to forbes2 as well touted as one of the four leadership trends for this year design thinking can help leaders thrive in the business like never before with design thinking and innovation capability becoming a significant differentiator in todays marketplace iit delhi has launched the 20week online certificate programme in design thinking and innovation by integrating user needs technological possibilities and the requirements for business success with innovation this programme will help you raise your business or projects competitive advantage you will enhance your individual and collaborative skills in designbased problemsolving through a cuttingedge curriculum and enriching insights from leading iit delhi faculty and industry expertsaccording to ibm design thinking can deliver twice as fast the business outcomes to market 32 higher revenue than traditional organisations and ultimately outperform the sp 500 by 211 its no wonder then that businesses are trying to find productive and sophisticated ways to incorporate design thinking in their operations to manage complexity derive insights and catalyse innovation this approach that focuses on generating ideas building narratives creating prototypes and testing it all is essential for growthsavvy leaders who want to launch products and services that address real challenges and solve problems but how can you learn this tradecraft and integrate advanced forms of design thinking and innovation in your everyday work and are you best suited to this programmecongratulationsyou have successfully cast your votelogin to view resultiit delhis certificate programme in design thinking and innovation is meticulously put together for all professionals who want to learn imaginative humancentred problemsolving for business success and maximise the value for their business through design thinking it will particularly helpdesigners design engineers creative managers art directors ux designers wanting to gain expertise in developing innovative customercentric solutionsentrepreneurs and business owners who aim to scale their businesses and create social impact through customercentric innovationsinnovation and growth consultants keen on enhancing their clients business with design thinking and innovationproduct marketing branding growth and rd managers who would like to use design thinking to develop innovative products for business impactsenior managers and business heads tasked with driving innovation success in their businesses and generating solutions for challenging problemsrural entrepreneurs small medium enterprises professionals from the development sector what and how will you learndesign thinking puts customers front and center it uses observation and creativity to understand and act upon