chennai asias leading paint manufacturer nippon paint india private limited decorative division ventured into health and wellness segment with the launch of medifresh the segment was launched with a range of ppe personal protective equipment products including hand sanitizer facial masks and gloves with personal and domestic hygiene measures witnessing a boost as a result of the covid19 pandemic nippon paint has introduced medifresh to cater to the burgeoning market by providing affordable and effective products to combat the virusthe products will be manufactured under the private labelling of nippon paint medifresh and will be designed following the current who norms the company will initially leverage its distribution channels including paint shops hardware shops and slowly expand it to other outlets the company also plans to expand this range of products and introduce surface disinfectants aerosols full cover gear and face shieldsconsidering that painters are most exposed to risks associated with covid19 exposure nippon paint is also providing them with sanitizer sachets for easy use thereby encouraging safe painting practices these sachets will be given for free while purchasing paint this will aid in ensuring safety of the painters and reassure customers that they are following proper safety protocol commenting on the new initiative s mahesh anand president nippon paint said covid19 has definitely steered the focus towards the importance of personal hygiene and home sanitization and we at nippon paint believe in adapting our solutions to suit the demands of the changing times personal safety is the biggest part of the fight and we are encouraging behaviours such as using protective gears and following the governments safety guidelinesnippon paint is among the leading paint manufacturers of the world and produces highquality paints and coats for decorative industrial and automotive sectors the companys mission is to create advanced products that boost quality of life while protecting the environment the company and its subsidiaries has presence in 31 countries which includes japan singapore malaysia south korea china india pakistan united kingdom germany greece and russia