new delhi titan company maker of titan watches and tanishq jewellery plans to push its affordable diamond jewellery brand mia by setting up 20 standalone stores a top official said currently the mia line of jewellery is sold through tanishq stores the standalone mia stores are there only in lifestyle and shoppers stop but now there will be stores exclusively for the brand said sandeep kulhalli senior vice president for jewellery division at titan to be operated on a franchise model the mia stores will be smaller than tanishq outlets he said he did not share any timeline for opening new stores we would want these stores as soon as possible kulhalli said advt the tata group firm had launched mia as a subbrand of tanishq four years ago the brand already has standalone shops in bangalore chennai and mumbai titan will soon launch a sixweek multimedia advertising campaign for tanishq ahead of the upcoming wedding season a television commercial created by lowe lintas will go on air in the first week of december tanishq has also roped in celebrity jewellery designer farah khan ali for an exclusive diamond jewellery collection in the range of rs 25 lakh there will be separate campaign for mia titan added five tanishq stores this year and nine more are in the pipeline by shambhavi anand published on nov 28 2014 at 0731 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app tata group tanishq sandeep kulhalli homenewstitan plans standalone stores for tanishqs subbrand mia