keep reminding myself how lucky we are to have the luxury of staying home and the opportunity to gradually get back to work it may have been hard to feel inspired in these difficult times but i am looking to our upcoming series on gender fluidity even though the lockdown has been eased up it is time to slow down and be more mindful of everything we dowe feel the consumer demand should pick up quickly once things open up vedika merhthis lockdown as compared to the one last year had more of an impact on the business we saw sales taking a bigger hit comparatively and discounts and promotions also did not fare as well in terms of production many things were left midway from fabric printing to garment manufacturing our mumbai studio faced the lockdown before the one in kolkata so we tried shuffling manufacturing between both units but eventually there was an overlap now with the gradual reopening our team is working on clearing all pending backlog of orders samples etc we feel the consumer demand should pick up quickly once things start to open up we have our new collection ready and will be out with it soon