bengaluru ecommerce marketplace flipkart said on friday it witnessed a new user growth of close to 50 per cent right after the lockdown with tier 3 regions registering the highest growth of 65 per cent during the unlock july to september phase consumers from tier 2 and tier 3 regions also spent the most time on the platform signalling a continuing rise in user engagement and a shift in shopping preferences unified payments interface upi adoption on the flipkart platform increased nationally by 45 times from january to august with maharashtra taking the lead with a 52 times growth advt andhra pradesh telangana kerala karnataka and tamil nadu were the other states that were at top of the list for upi adoption on the flipkart platform at the same time flipkart saw close to 35 per cent increase in sellers onboarded in 2020 in comparison to the same period last year these sellers came from tier 2 and tier 3 regions like tirupur howrah zirakpur hisar saharanpur panipat and rajkot and primarily catered to categories such as household needs womens ethnic wear grooming home decor toys and school supplies besides the term essentials received a whole new interpretation as consumer needs evolved dynamically throughout the year moving beyond what was previously perceived as critical goods the definition has now shifted to include daily items that a consumer needs not just for food or health but also for work and even remote learning precovid the most searched products included personal care mens clothing footwear and womens clothing during the lockdown food and nutrition household toys and audio products witnessed the highest demand as more consumers joined the ecommerce bandwagon this year a growing preference to shop in their local language was seen this year the adoption of native languages saw a 25 times increase from precovid to the festive period january to november advt rajneesh kumar chief corporate affairs officer flipkart group said the companys efforts continue to be dedicated to making ecommerce inclusive for every customer irrespective of where they are located flipkarts purpose has been elevated this past year as we continue to play an important role in ensuring the safe delivery of products to consumers doorsteps through a safe and sanitised supply chain the emergence of new essentials has seen the creation of greater opportunities and partnerships on our marketplace he said flipkart now has a registered customer base of over 30 crore offering over 15 crore products across 80plus categories ani published on dec 18 2020 at 1253 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest