brand a mobile phonedigital camera brand highlighting great quality pictures in low light is solving a relevant need while an ecommerce brand that promotes sunglasses and books on discount under the garb of diwali dhamaka is not there could be many more rules and you could make your own but the key is to realise that this season shortcuts wont help festivals were and still are a fantastic opportunity they allow brands to interact with several age segments simultaneously they give them a chance to widen their tg and get new consumers onboard they allow brands to share their message more easily as consumers are in a receptive and upbeat mood they can even help brands get a positive ruboff from the good vibe thats in the air the only thing to remember is to adopt strategies that are relevant to the occasion and make efforts that are genuine then nothing can come in the way of your brand enjoying a sparkling diwali the author is director and chief marketing officer max life insurance the views expressed are her own published on nov 1 2013 at 0411 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app ecommerce festive season marketers anisha motwani homenewsbrands need to play by different rulebook