this development the role of authors has also changed although its difficult to say in what direction i havent written any prose yet that didnt take three years to develop and yet it isnt even enough to live on for a month almost all artists i know people who make an important contribution in terms of intellectual enrichment and bring color into the gray of everyday life barely make enough money to survive says fritsch amazon isnt an enemy of the book but the company wants to have the business to itself if at all possible and preferably on its own terms in the united states ebooks already make up more than 15 percent of volume in the bookselling industry mainly because they are more affordable there is nothing to distract you from the text no music and no emails the suhrkamp publishing group alone publishes about 460 new titles each written edited and expensively produced with an enormous amount of thought going into them companies like colognebased publisher kiepenheuer witsch have all of the sudden started using twitter to allow readers to vote on book cover designs its exactly the same thing with the kindle you no longer perceive its existence at the same time they have to accept the fact that as publisher christopher schroer says new freshly delivered titles turn up as defective copies on amazon marketplace the companys fixedprice online marketplace i prefer the speed and the freedom i have when i do this work myself when howey finally did sign a contract with us publisher simon schuster at the end of last year after hesitating for a long time it only applied to the print version of his book amazon already has a strong position with the printed book in its online business and it is becoming a dominant force in the ebook market a sector in which the company already holds a market share of more than 41 percent the campaign was created by zum goldenen hirschen a german advertising agency that has worked on the campaigns of similarly ailing industries before including the print works campaign for magazine publishers and piracy is a crime for the film industry long derided by publishing houses ebooks though still a minority phenomenon in germany are experiencing tremendous growth the marketing the public relations the social media campaigns hesse died 51 years ago and brecht has been dead for 57 years its a system that has guaranteed diversity in the books published for decades software uses millions of pieces of anonymous data to monitor how readers actually behave meanwhile ebooks which are significantly cheaper to produce are making the printed book expendable its quite a drama practically tailormade for a tv miniseries with at least seven episodes it accepts that an intellectual product is worth something and its willing to pay for itamazon for decades the publishing business was pretty much the same says malchow how will that affect werner fritsch for example