four public sector insurers new india assurance united india insurance oriental insurance and national insurance company are looking at jointly setting up a common third party administrator for servicing clients better besides achieving a sustainable and competitive position in the health insurance segment reports debjoy sengupta in kolkatathe options being looked at include the establishment of a common company to process health insurance claims a subsidiary or a model based on ppp or a joint venture could help them in achieving effective and better control over data pricing incurred claim ratio and in providing the best services to the health insurance policyholders said a senior official at general insurance council which is a representative body of insurersconfirming the development new india assurance chairman b chakraborty said the initiative is being spearheaded by the general insurers public sector association of india gipsa