mumbai xaviers institute of communication will offer a formal postgraduate diploma course in c4d possibly it may be the first course of its kind being offered in india in recent years we have witnessed a number of public awareness campaigns where c4d differs from these is that it is communication about development and not merely about awareness generation in this context unicef in collaboration with nine media schools has developed a curriculum framework for c4d course in india the modules were developed through a series of consultations with selected media schools its aim is sharply focussed c4d will inform citizens about development but it will equally aim to create a grassroots democratic dialogue about development in which citizens will have more than a consultative role in fact they will have a cocreative role the c4d course will teach the skills involved in public service advertising journalistic writing documentary filmmaking and screenwriting for television an expansive bouquet of skillsets but the theory part of the c4d course will have a singular focus to study development the c4d students will learn about the history and current realities of development both in india and abroad it will also describe the historical aims of development its current beneficiaries and areas of discontent armed with this focussed theoretical perspective the c4d student will be able to communicate with concerned communities about development and will be able to help them define development for themselves a c4d professionals skills will be suited for work in advertising agencies which have government or developmentrelated clients there will also be a felt need of some specialisations in journalism or tv programming as well as nongovernmental organisations ngos the xic c4d course will be a fifteenmonth fulltime course commencing in july graduates from any discipline are eligible