bangalore motorola has sold a millionplus smartphone handsets in the five months since it started selling in india again and all of that through the one exclusive distribution network that it chose indias ecommerce poster boy flipkart we believe these sales figures should put motorola among the top five mobile brands in the country said sachin bansal founder and ceo of flipkart that could be true for the smartphone segment where according to research firm idc vendors shipped a total of 1759 million smartphones in the first quarter of this year nokia at the fifth spot had a 4 share or 7 lakh units the figures demonstrate how quickly the indian consumer is adapting to the online market and letting go of traditional brickandmortar stores it signifies how the indian consumer has been able to get past the touchandfeel barrier and enjoying the speed and convenience of shopping from home or office or from ones smartphone and the trend of only online is gathering space since the motorolaflipkart move a number of exclusive online partnerships have been struck between mobile manufacturers and ecommerce players amazon has an exclusive partnership with samsung to sell the latters newly launched samsung galaxy k zoom smartphone while budget handset maker celkon impex recently launched its campus a35k smartphone in india in an exclusive partnership with online marketplace snapdealcom and like motorola xiaomi one of the leading mobile internet companies in china announced its foray into india through an exclusive partnership with flipkart for the sale and delivery of its flagship mi smartphones india was the first market where motorola entered into an exclusive tieup with an ecommerce player for the sales of its devices and took a decision to stay away from the offline retail market till date motorola has launched three smartphones in india moto e moto g and moto x magnus ahlqvist corporate vp emea apac motorola mobility who was in bangalore said the companys performance was phenomenal it proves that the business model that we chose was a really strong one i dont think we have achieved anything similar elsewhere he said terming it as the coming of age of the indian ecommerce industry serial entrepreneur and investor k ganesh said that exclusive partnerships with online ecommerce players would be the future of how distribution is carried out in india in the absence of ecommerce how many distribution channels and retailers motorola would have had to contact to sell 1 million units on the other hand the cost savings through ecommerce are immense said ganesh ahlqvist said motorola had no plans of taking the offline retail route in the foreseeable future and would continue to strengthen its partnership with flipkart with more product launches moto g was the first smartphone to be launched by the company in india in february and sold over 20000 units in 15 minutes flipkarts bansal said that a motorolalike sales story was what binny the other flipkart cofounder and he were working towards