include snapdealowned freecharge and cab aggregator olas ola money besides independent entities mobikwik oxigen and citrus flipkart last week launched flipkart money following its acquisition of fx mart last year for rs 485 crore flipkarts service is aimed at helping with refunds on cashondelivery transactions initially cashondelivery payments still account for a majority of indian etailing transactions and on an average 15 of ecommerce shipments end up in returns according to experts tracking the industry from the perspective of etailing companies wallets dont bring new customers but because friction of transaction is very high on mobile right now from a merchant perspective it makes sense to offer all choices for payments said sanjay swamy managing partner at earlystage investment firm prime venture partners by madhav chanchani et bureau published on mar 7 2016 at 0815 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app airtel amazon flipkart sanjay swamy digital wallet airtel money emvantage homenewsamazon india planning launch of digital wallet in a bid to build online payments business