new delhi suresh raina has decided to end his long association with rhiti sports management which is owned by a friend of ms dhoni raina has now signed a threeyear rs 35crore contract with ios sports and entertainment to manage his endorsement deals i wont be the no 2 player in this new company said raina who currently has only one endorsement contract with adidas for three years his other deals like with a upbased real estate company have ended it had emerged two years back that dhoni owned a 15 stake in rhiti leading to the cricketer facing a conflict of interest issue the company had clarified soon after that indias odi captain was only a shareholder for a short period and no longer had a stake ios will now manage rainas endorsements and brand associations corporate profile patents and digital rights images visibility on social networking sites and merchandise i have been observing the company doing very interesting work for olympic sportspersons raina said i believe ios had all requisite credentials i needed importantly they have a passionate and dedicated team which understands the space and comfort that a sportsperson needs raina is the first cricketer signed by ios which manages the likes of vijender singh mary kom sushil kumar and saina nehwal among others the 28yearold lefthanded allrounder said brands only come when you perform on the field