models and textures and increasing the resolution increasing the frame rate all of these are part of getting a more immersive experience fitting these models on current dvd technologies means compressing the graphics so much that much of this quality is lost as games move to more photoreal capability the current technology is limiting they are thrilled at the advanced capacity to start to build these immersive environments said mr doherty currently graphicsintensive pc games also require multiple discs for installation highdefinition dvds will cut down on that need likewise consoles rely on single discs so dvds that can hold six times more data mean much better highresolution games bluray has already won backing from major hollywood studios such as mgm studios disney and buena vista as well as top technology firms like dell lg samsung and phillips amongst others while toshiba s hddvd technology has won backing from paramount universal and warner bros the real world benefits of hddvd are apparent and obvious said jim cardwell president of warner home video mr cardwell added that rapid time to market and dependability were significant factors in choosing to go with hddvd both formats are courting microsoft to be the format of choice for the next generation xbox but discussions are still ongoing next generation dvds will also be able to store images and other data ces is the largest consumer electronics show in the world and runs from 6 to 9 january