that provide convenience and perform with speed are much in demand a case in point is the emergence of multigrain multivitamin multimineral food across the spectrum expect food to multitask more and provide more benefits back of the pack in a world where you are what you eat consumers want to know what are they eating the attention has shifted from the front to the back of the pack an uncommon phenomenon 10 years ago they are checking for ingredients potential allergic reactions gluten as well as carb protein and energy values expect back of pack to become more engaging than just being statutory information even home food gets outsourced banks have outsourced many functions opting for a tight focus on the core and so even if a consumer calls a bpo they are still dealing with the bank brand the same applies for telecom operators and many other industries as more women step out to realise their ambitions theyve kept the flag flying for home cooked meals what has been outsourced here is preparatory functions like cutting vegetables either left to the maid or the supermarkets which stock precut veggies this has also given rise to fruit platters ready batters pastes mixes powders etc the last mile is where the lady of the house has her hands and eyes converting all these first stage conveniences to home cooked food thus serving as the gateway for customised meals the kitchen is a food factory with multiple gadgets and ingredients allowing even the time pressed lady to convert the dining table into a food court at home on demand again an uncommon phenomenon 10 years ago here each family member can have different cuisine sitting next to each other yet with the final touch of it all being home cooked food cooking is the new golf from provider to a nurturer the role of the man is undergoing a radical change the kitchen is his new golf course even if occasionally these activities compete with each other as more women step out men find themselves taking care of the house children and the kitchen punishments works better than complaints reactions to brands have never been so quick personal and unique the old clich about a happy customer telling three people and an unhappy one telling ten has been unimaginably amplified in a world powered by social media where consumers routinely pour out their emotions to hundreds or maybe even thousands of friends and followers the power of an organisation or brand is all but equal to one consumers tweet or facebook or youtube post remember united breaks guitars by canadian country band sons of maxwell a complaint song about a broken guitar on a united airlines flight has grossed 14299132 views on youtube at last count brands must prepare to listen to consumers 247 specially when it comes to grievances as consumers do things they never imagined they could and experimentation is order of the day they are moving from