chennai hinduja group company gulf oil lubricants india has formed a strategic partnership with whitmore a global producer of lubricationcentric reliability products including high performance mining rail and industrial lubricants for the indian market gulf oil will exclusively represent whitmore lubricants in india this collaboration enables both companies to provide best practice lubrication reliability products and programmes to the indian mining and other industrial market segments the company said in a statement with this alliance gulf oil has the opportunity to add whitmores highly regarded specialty lubricants and greases to its already extensive product line of industrial and automotive lubricants and maintenance solutions both companies have extensive experience at helping industry run smoother by offering products that increase equipment reliability and productivity whitmore had been looking for the right partner to join forces within the indian market we wanted a partner that understood the needs of the mining and other heavy industrial markets said jack ellis vicepresident of lubrication sales at whitmore gulf oil has the distribution network we desired and they provide customers with innovative solutions that complement our products he said gulf oil is one of the most recognized brands in the world and is one of the most respected sales and marketing organizations in the lubrication industry said alex medrano technical director at whitmore together we can leverage our strengths in the indian market and grow our mutual customer base yp rao global technology head gulf oil international said with whitmores experience in the lubrication of heavy mining and industrial equipment through its timetested speciality lubricants and gulf oils extensive general industrial lubricant portfolio backed with important oem approvals and field experience this strategic partnership will be able to offer an endtoend efficient lubrication solutions to mining and industrial customers founded in 1893 whitmore is a global leader in providing innovative products and services that increase the uptime and lifespan of critical operating equipment whitmore manufactures reliability products high performance lubricants friction modifiers rail lubrication equipment lubrication management systems coatings sealants and cleaners customers rely on whitmore to meet the specific needs of their industry and applications all whitmore products manufactured in the ua will be sold and serviced by gulf oil in india whitmore has had a strong focus on the mining industry for more than 100 years its mining lubricants are used around the world major markets include the united states russia china australia and south america whitmore has a worldwide reputation for delivering the customengineered solutions industry counts on no matter how adverse conditions are or how demanding the environment may be said jeff kilpatrick president and ceo of whitmore ravi chawla md gulf oil lubricants india said this tieup with whitmore will enhance our product offering to the core sector industries like mining minerals metals power cement and construction which are all poised for a growth whitmores experience will further strengthen our value proposition to our current and future customers in india