comfortable athletic shoes have been having their moment for quite a while now and seeing women wearing them with dresses or saris is not new however now with the wedding season on even brides want to prioritise comfort but not at the cost of looking plain thats where the latest trend of bridal sneakers come in whether its the prewedding events the main wedding day or the reception sneakers that are not just colour coordinated but also embroidered to match your couture is in and how young tobrides agree i found the perfect match for my red lehenga and i will be wearing a pair of red and gold sneakers for my reception these events are all about standing for hours posing endlessly for pictures greeting all the guests and wearing strappy heels or stilettos is not comfortable at all so i swapped them for bridal sneakers says rumi kar a 28yearold who will be getting married in a few months tanushree biyani fashion designer who specialises in dressy footwear feels that in the last two years she has seen an increase in the demand for bejewelled footwear for occasions we are seeing customers wanting to adorn their footwear and not just their apparel footwear is becoming an important part of the overall ensemble and therefore the rise in jewellery studded footwear we do see this trend sustaining and growing more and more over the years there are some new clues and trends we are seeing in the overall wedding footwear market people want to be comfortable yet trendy and stylish and bridal sneakers are perfect stylish sneakers for brides and even the family members bridesmaids are trending i have seen this trend abroad too even with white wedding gowns people are going in for all kinds of sneakers whether its a minimalist one with diamantes sequins or high wedges and canvas sneakers with zari embroidery says ritu singh a stylist adds biyani the rage internationally is on so it only makes sense to marry it with our beautiful indian embroidery and make it a stylish pair and put a wedge heel on it for the bride bride tribe and the casual festive attendee