and plan for them said neville noronha managing director and chief executive officer at avenue supermarts adding that dmarts business model has evolved since its first store opened in 2002 it centers largely on everyday low prices a concept reminiscent of walmart stores inc the bentonville arkansasbased company started by sam walton in 1962 avenues approach is also to procure merchandise at low prices and to avoid relying on sporadic promotions on specific products the mumbaibased company said in a regulatory filing in september unfancy stores dmart has unfancy stores said technopaks singhal if other retailers became counterintuitive and chased retail glamour by opening stores in malls launching multiple formats and going national dmart has been intuitive by sticking to the very basics it doesnt hire highprofile executives pay stratospheric salaries or overspend on marketing and advertising all of which are hallmarks of indian retailers singhal said its not like damani has stumbled on some magic formula he hasnt singhal said these should have been the basic rules for every retail business in india dmart outlets follow a simple design wide aisles on whitetiled floors under fluorescent tube lights elevators move shoppers and their trolleys between levels with groceries and food staples located below household goods and sports equipment and textiles and soft furnishings on the floor above no time to clean dmart offers me the best prices and the grains are very clean which is a big advantage over other retail stores in the vicinity said varsha nilesh benke a 35yearold office worker while on a twicemonthly weekend shop at the seawoods store 35 kilometers 22 miles from downtown mumbai since im a working woman i dont have time to clean grains benke said shes happy to purchase apparel online but prefers to see for herself the rice and pulses she needs before buying dmart also offers free giftwrapping services which makes it convenient to buy a gift here benke added retiree vp sharma who lives in navi mumbai a satellite town east of the city also says dmart has a distinct advantage over online retailers they show something on the net and deliver something else he said while shopping at the same store also the delivery at odd hours making ecommerce very inconvenient india hasnt yet reached its retail renaissance boston consulting group said in a march 21 report in which it predicted the south asian nation will become the worlds thirdlargest consumer market by 2025 domestic consumption will triple to 4 trillion by the middle of the next decade as rising affluence drives consumer behavior and spending including in nascent agglomerations like the ones dmart is focusing on damani may not have the size and scale of walmart but certainly damani is sam walton in the making said kejriwal at kris bloomberg published on mar 31 2017 at 0920 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post