new delhi walmart the worlds largest retailer is leaving no stones unturned to gain market share in indias booming cashandcarry business after opening its ecommerce website to supply goods to momandpop stores the us retailer has launched an initiative to woo small businesses in india by helping their owners create stateoftheart stores from the right fitting and fixtures for their stores to local market intelligence members of walmarts 20store best price modern wholesale cashandcarry chain are gaining knowhow in modern store management from the bentonvillebased companys expertise in the retail business around 70 of our customers are resellers and we work closely with them to help them modernize the kirana shop in some cases when people want to get into the kirana trade we help them set up the business for instance in chhindwara in madhya pradesh somebody wanted to set up a shop and we helped him set up the modern kirana by telling him how to do planograms fixtures layout of the store and why he need not keep too much of merchandise because he can come and pick up stock every second day from our stores says krish iyer ceo with walmart india the retailer has also introduced quite a few education programmes for its members with customized modules for different target segments it has created a model mera kirana that shares best practices with small and medium retailers and advises them on various aspects of using lowcost modern techniques and processes such as assortment planning backroom licenses safe food handling customer retention and valueadded services walmart officials say that the retailers efforts are paying rich dividends to its customers for instance after adopting walmarts best practices average sales of the mess in era medical college in lucknow has jumped from rs 15000 in 2013 to rs 7 lakh per month this year similarly the south indian mess at jalandhars lovely professional university has seen its monthly income increase to rs 375 lakh from zero arvind singhal chairman of retail consultancy firm technopak says that walmart is following the footsteps of large fmcg companies hul boosted its sales with its super value initiative marico with mera and dabur with parivaar all these companies helped local kirana storeowners deck up their stores in return for enhanced visibility of their own products cocacola and pepsico too have been involved in similar programmes across the country especially in rural areas its a simple equation by helping its customers improve their sales walmart is not only augmenting its own revenues it is also getting these storeowners on board for the long run customer loyalty is king in indias wholesale market and when you take into account the sheer size of the stake that is involved which is around 450 billion its a very smart move by walmart says singhal by john sarkar tnn published on jun 28 2014 at 0903 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1