chennai flipkart has launched its brand story ads on the mobile app with over 50 leading brands on board brands including yes bank loral micromax intel gillette datsun and sony have already signed up on the platform to launch their ad campaigns brand story ads is a native interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner in the initial phase the campaigns will focus on awareness creation with brand story and category pages this will be extended to product listings checkouts and other areas along with brands that retail on flipkart first party brands this service will also be available to other nonretailing brands third party brands in sectors like real estate fmcg bfsi auto and telecom etc with the launch of brand story ads flipkart has ventured into commerce advertising commerce advertising delivers a holistic view of consumers purchase journey post ad interactions and highlight effectiveness of the advertising campaigns ravi garikipati senior vice president flipkart said with brand story ads we are offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent thus the propensity to click on the advertisement is only higher and stronger the magnitude of consumer traffic and intelligent data insights on online shopping behavior gives flipkart the edge to provide larger reach impact and measurability mobile advertising in india is fast gaining momentum through increasing popularity of various apps and mobile sites the mobile advertising spends are expected to account for 1520 of the overall media expenditure by 2020 according to a report by deloitte india is one of the leading markets worldwide in which ad spend will grow at a doubledigit rate annually flipkart ventured into the online advertising space last year with the introduction of product listing ads plas to enable sellers on the platform gain more visibility and reach a larger customer base now with further enhancement to its advertising portfolio flipkart is looking to help brands engage with customers in a much meaningful and efficient way by ranjani ayyar tnn published on mar 3 2016 at 0330 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app fmcg micromax flipkart snapdeal loral homenewsflipkart launches commerce advertising platform goes live with 50 leading brands