stake in the future of interaction thereby safeguarding its search and discovery based revenue said sarawagi googles mobile revenue is already supporting its growth globally in the us market research firm emarketer estimates that search revenue from desktop computers will decline to 10 billion this year from 108 billion in 2013 but mobile search revenue is expected to grow to 51 billion from 31 billion according to the estimate googles total advertising revenue will increase 14 per cent to 435 billion in 2014 the shift to mobile is one we welcome and in asia the change is happening faster than anywhere else in the world said praveen sharma directorperformance at googleapac sharma said google has driven hundreds of millions of app downloads through these formats the trend isnt limited to india or asia according to emarketer desktop search in the us will decline significantly this year as mobile search ad spending grows in india mobile advertising has steadily grown in proportion of the total digital market to 14 per cent in the fiscal year through march 2014 from 7 per cent in fiscal 2012 according to the internet and mobile association of indias latest report in the same period contribution of search to total advertising revenue has gone down to 30 per cent from 34 per cent display advertising has also gone down in proportion as social media and video advertising have grown the total digital advertising market is expected to reach rs 3575 crore in fiscal 2015 from rs 2750 crore last year to serve its growing mobile clientele the search giant has also launched advertising solutions for the mobile world this year google launched app promotions advertising formats across its products including search display network and youtube by jayadevan pk et bureau published on dec 11 2014 at 0712 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app amazon google maps flipkart praveen sharma snapdeal gosf naman sarawagi customeracquisition strategy homenewsonline retailers like flipkart snapdeal turn marketing focus to mobiles