americans probably like to think of their countrymen as a group of achievers hardscrabble hustlers who pull themselves up by the bootstraps each morning to go to work eat apple pie and fall asleep watching baseball super bowl bets meet math on sunday night either the seahawks or patriots will walk out of university of phoenix stadium as winners of super bowl xlix leading up to the big game though the biggest winners of super bowl weekend are the fans attending the wide variety of events hosted by nfl partners and other corporations across phoenix heading into super bowl xlix fans are the big winners