mumbai public sector life insurer life insurance corporation of indias new business premium declined 5345 per cent at rs 484142 crore in january 2010 against the same period last yearin january 2009 lic had new business premium of rs 1040113 crore according to irda datathe life insurance industry also has witnessed a degrowth of 402 per cent in terms of new business premium at rs 778971 crore in january against rs 1304372 crore in the yearago period it addedhowever private sector life insurance players moppedup fresh premium of rs 294829 crore up 12 per cent in january compared to rs 264258 crore in january last yearamong the privatesector players hdfc standard life insurances new business premium grew 42 per cent at rs 26614 crore in the period compared to rs 18789 crore in january last yearanother player sbi life insurance moppedup fresh premium of rs 45339 crore in january against rs 3118 crore in january 2009aviva life insurances fresh premium collection grew 2251 per cent at rs 6464 crore from rs 5276 croremax new york life and idbi fortis life collected fresh premium of rs 12169 crore and rs 2976 crore respectively the data saidbajaj allianz mopped up new business premium of rs 37104 crore in january 2010however icici prudential life insurances fresh premium dipped by 9 per cent at rs 57029 crore in january against rs 62692 crore in the same period a year agonew business premium of tata aig life insurance also declined 7 per cent at rs 10358 crore compared to rs 11087 crore in the yearago period