the 60th idea filmfare awards south night was glitzy glamourous and it awarded the best in the business the evening belonged to eega the pride of the telugu film industry the little fly created the right buzz as it walked away with all the important awards best film best director best actor female and best supporting role male and even the best vfx while director ss rajamouli could not be present to collect his award he addressed the guests via an audiovisual message our film is receiving accolades the world over but it feels special when we are recognised by our ownsaid the emotional filmmaker producer suresh babuwho accepted the award for best film on behalf of eega producer sai korrapati said i want to thank filmfare for awarding the most outrageous movie with the best film the most endearing part of the evening was when veteran filmmaker bapu was bestowed with the lifetime achievement award when requested to say konni maatalu a few words post receiving his award the witty legend uttered konni maatalu into the microphone sending the crowd into peals of laughter veteran singer vani jayaram too received the lifetime achievement award from ar rahman the lovely ladies from south indian cinema shweta srivastav sharmiela mandre isha talwar sunaina anjali amala paul put up stunning performances but it was shruti haasan who wowed all with her groovy moves the title sponsor of the 60th idea filmfare awards is idea cellular associate sponsors are reliance trends and muthoottu mini telecast partners vijay tv tamil maa telugu asianet malayam and suvarna kannada others include novotel hyderabad convention centre hospitality partner radio mirchi radio partner signature natural mineral water beverage partner orienta cine advertising multiplex partner prakash arts outdoor partner the awards gallery trophy partner and gitanjali partner event consultants are oxygen entertainment and event management was by percept dmark60th idea filmfare awards 2012 south telugu name of the category name film best film eega best director ss rajamouli eega best actor male pawan kalyan gabbar singh best actress female samantha eega best actor in a supporting role male sudeep eega best actor in a supporting role female amala akkineni life is beautiful best music director devi sri prasad gabbar singh best lyrics ananath sriram yedi yedi yeto vellipoyindhi manasu best playback singer male vaddepalli srinivas gabbar singh best playback singer female suchitra saarosthara businessman tamil name of the category name film best film vazhakku enn 189 best director balaji sakthivel vazhakku enn 189 best actor male dhanush 3 best actress female samantha neethane en ponvasantham best actor in a supporting role male thambi ramaiah kumki best actor in a supporting role female saranya ponvannan neer paravai best music director d imman kumki best lyrics yugabarathy solithaley from kumki best playback singer male dhanush why this kolaveri from 3 best playback singer female nsk ramya neethane en ponvasantham kannada name of the category name film best film krantiveera sangolli rayanna best director vijaya