in india have created strong associations with the ipl and ranbir kapoor which perhaps has added gloss to the brand meanwhile brands like frooti kinley and tropicana are associated with simplicity and authenticity if we look at tropicana its association with 100 juice possibly enhances its connotations of purity finally the few brands that have built a halo of prestige like taj mahal and aashirvad are associated with glamour and style the expansive landscape of food and beverage brands in india makes it difficult for a brand to survive and thrive knowing your true position in the minds of the consumer can make all the difference in gaining an edge over your competition brands need to introspect and answer an important question are you unique or are you fighting in the same crowded space as others for the same piece of the pie the author is chief strategy officer of rediffusion yr published on feb 24 2014 at 0429 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app horlicks food beverages category homenewsbrands like bisleri horlicks amul and tata salt appear healthy for consumers in food beverages space