maker tesla inc has said he wants to defeat spam bots on twitter make the algorithms that determine how content is presented to its users publicly available and prevent the platform from becoming an echo chamber for hate and division even as he limits censorship he has said he plans to cut jobs leaving twitters approximately 7500 employees fretting about their future he also said on thursday he did not buy twitter to make more money but to try to help humanity whom i love and doesnt want it to become a freeforall hellscapethe message appeared to be aimed at addressing concerns among advertisers twitters chief source of revenue that musks plans to promote free speech by cutting back on moderating content will open the floodgates to more online toxicity and drive away usersthe reason i acquired twitter is because it is important to the future of civilization to have a common digital town square where a wide range of beliefs can be debated in a healthy manner without resorting to violence musk wrote in an uncharacteristically long message for the tesla ceo who typically projects his thoughts in oneline tweetshe continued there is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our societymusk wants twitter to be most respected advertising platformmusk has previously expressed distaste for advertising and twitters dependence on it suggesting more emphasis on other business models such as paid subscriptions that wont allow big corporations to dictate policy on how social media operates but on thursday he assured advertisers he wants twitter to be the most respected advertising platform in the worldthere has been much speculation about why i bought twitter and what i think about advertising most of it has been wrong musk said in a tweet on thursdayfundamentally twitter aspires to be the most respected advertising platform in the world that strengthens your brand grows your enterprisemusk also responded with absolutely to a tweet calling for top content creators on twitter to be compensated similarly to other social media platformsad sales accounted for more than 90 of twitters revenue in the second quarter and the company was struggling to keep its most active users who are vital to the businessthe note is a shift from musks position that twitter is unfairly infringing on free speech rights by blocking misinformation or graphic content but its also a realization that having no content moderation is bad for business putting twitter at risk of losing advertisers and subscribersthursdays note to advertisers shows a newfound emphasis on advertising revenue especially a need for twitter to provide more relevant ads which typically means targeted ads that rely on collecting and analyzing users personal informationwill donalt trump return on twitterthe selfdescribed free speech absolutist said in may he would reverse twitters ban on former us president donald trump who was removed from the microblogging site in january last year over the