mumbai times music on tuesday announced its partnership with new yorkheadquartered primary wave music a leading independent publisher of iconic music in a transaction that will help accelerate the growth of the times of india group subsidiarys regional film and nonfilm music catalogues in global marketsprimary wave will invest significant capital in the company and provide resources for further indian catalogue investments times music said in a statementthe indian music industry grew 35 to 319 million in 2022 and is set for substantial expansion in 2023 thanks in large part to the explosion of digital streaming times music is now wellplaced to invest significantly in bollywood and south indian cinema music as well as iconic indian catalogues the statement saidprimary wave which was founded by larry mestel is home to songwriters artists and record labels such as sun records bob marley prince stevie nicks james brown robby krieger and ray manzarek the doorstimes musics strategic partnership with primary wave is a proud moment for us at the times group as the company progresses to the next phase of its expansion in the broader entertainment space we look forward to an exciting future ahead with larry mestel and his incredible team at primary wave times group managing director vineet jain saidwe are looking forward to working with the entire times music team who are among the best in the rapidly growing indian music business said mestel they have built an extraordinary company utilising their creativity tenacity and tremendous marketing skills and we are honoured to be their partners in india he addedour partnership with primary wave will enable us to further accelerate our catalogue acquisition acquire new music and reach worldwide audiences said times music coo mandar thakurcore to the partnership is the belief in the increasing globalization of music with primary wave assisting the times music team in finding opportunities in the us europe and other global markets in ar branding synch film tv and digital marketing for times musics catalogue of artists recordings and songs