mumbai in a unique attempt to beat music pirates who nibble away 30 per cent of the rs 800crore revenue the indian music industry generates every year filmmaker subhash ghai has decided to introduce copy control compact discs for his next film joggers park the primary aim is to control rampant piracy which has severely affected the music sales of films such as taal and yaadein mr ghai told tnn on monday the copy control cd which would not be costlier than regular audio cds will have specific encryptions to make copying the music on them difficult according to shamir tandon marketing controller of virgin records india which will market and distribute the films music the technology increasingly being adapted by music companies abroad is being introduced in india for the first time mr tandon admitted that it was not foolproof since the possibility of someone hacking the code always exists but he said it would create a dent in the piracy business while saying it was a move in the right direction suresh thomas of bmg crescendo pointed out that foreign companies had achieved only partial success in checking piracy with copy control cds at most they copy control cds can act as a deterrent he said overall the technology is not expected to reduce piracy drastically in india kumar taurani of music company tips explained that the main problem is that audiocassettes make up 90 per cent of the indian music markiet and the new technology cannot be used on cassettes we are in a bind since we cannot afford to ignore this huge market he said but for mr ghai the rs 3 crore joggers park is an appropriate platform to experiment with the new technology since it is primarily aimed at an urban audience which represents the key market for cd sales a copy control cd should cost around rs 150 the same as a regular audio cd the joggers park music cd is expected to be in the market by the end of this month the indian music industry is visibly elated but also cautious about the new technology virgin claims to have received several inquires from film producers but most of them have decided to wait and watch the response that the new technology evokes in the market mr thomas said the entire indian music industry would ultimately adapt the new technology as was the case abroad