mumbai ecommerce company flipkart has entered the audiobooks category through a partnership with audio streaming platform pocket fm with the collaboration flipkart would provide exclusive and licensed audiobooks through pocket fm to its customer base of over 400 million a release said on tuesday in india it is estimated that there are 25 million people who listen to audiobooks kanchan mishra business head for fmcg home and general merchandise at flipkart said audiobooks have gained prominence during the pandemic and the collaboration will help authors publish their work on its platform with the aid of audiobooks advt it will also help the ecommerce company as it continues to address its users appetite for regional content he added pocket fm which officially launched its audiobook platform in march this year sells over 120000 audiobooks every month according to the release pti published on jul 27 2022 at 0111 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app flipkart ecommerce pocket fm audio books online shopping ecommerce homenewsflipkart enters audiobooks segment partners with pocket fm