the newly launched tata neu the super app from tata digital is expected to benefit a host of small sellers supplying to the several brands housed within the appelaborating on this pratik pal ceo tata digital said small retailers can expect more gains some of the companies like bigbasket or croma already have large b2b businesses small sellers and retailers are already supplying to these brands as our footprint increases and growth takes place small sellers selling to large brands will also benefit in the same way he said during a recent conference held in mumbai on april 14 advt the super app from the group boasts of a combination of product commerce service commerce and financial services rolled into a consumerfirst integrated experience billed as a onestop destination for all consumer needs it also has a suite of financial offerings on offer including upi bill payments loans and insurancespeaking on the quantum of app downloads so far pal said they were pleasantly surprised by the number of people shopping on the app till date we have had 22 million downloads and a significant number of transactions are happening the numbers speak for themselves people are booking hotels buying groceries electronics and looking at various other categories it is a very good sign that they are doing multicategory shopping across brands there is also a road map in place for onboarding new categories he saidthe app also offers a simplified rewards programme called neupass members earn 5 neucoins or more every time they shop dine or travel via tata neu neupass members will have access to free deliveries exclusive offers builtin credit line early access to product launches and brandspecific privilegestalking about how the super app would offer value proposition to the indian consumers n chandrasekaran chairman of tata sons said the aim was to simplify peoples life india has a huge consumer base that is increasing every year they are highly aspirational our purpose at tata digital is to be a trusted partner for the indian consumers to have a better life we believe today there is no solution that fully addresses this holistically and is especially developed keeping an indian context and consumer in mind he said advt tata neu is currently home to several brands including airasia india bigbasket croma ihcl qmin starbucks tata 1mg tata cliq tata play and westside consumer brands ranging from electronics fashion travel hospitality groceries pharmacy and financial services are currently a part of the super app more brands are likely to be added to the app by neha dewan et online published on apr 19 2022 at 1143 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context