bengaluru online lingerie retailer zivame will set up offline experience stores in three cities this month and scale up to 50 such customer touch points by next year its chief executive officer richa kar said the new stores will come up in pune delhi and gurugram this month and in chandigarh and cochin by the end of next month kar said adding that 50 such experience stores with only zivame labels will come up across the country by march 2017 these stores will only be customer touch points and will not store inventory zivame had opened its first such store in bengalurus indiranagar area in december last year kar said she expects these stores to contribute 50 to the companys revenues in the next year and a half we have seen 80 conversion from our first store in bengaluru the success of the bengaluru store has shown us that we can do things differently she said we want to give a good customer experience by asking our staff to be lingerie advisors and build lingerie closets for women the focus will be on technology to show customers products in a unique way kar said zivame claims to have over 1 million customers it started out as an aggregator of lingerie brands like enamor wonderbra jockey and amant but since 2013 it has been selling private brands too including penny and cou to make up for the restricted customer base zivames own labels contribute 7075 of the retailers total sales according to kar some of indias largest online stores including baby products retailer firstcry eyewear brand lenskart and furniture marketplace pepperfry are beginning to see significant contributions to revenue and bottomline from their physical stores which help retailers tap the millions of potential customers who are uncomfortable with shopping through the internet kar said a year from now the company may look at opening stores in sri lanka and nepal by mugdha variyar et bureau published on jul 8 2016 at 0737 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app chandigarh cochin zivame lenskart richa kar firstcry offline stores homenewszivame bares plans to open more offline stores