in a yellowandgreen outfit with matching shoes eye glitter and fingernails julia barbosa is on her way to watch brazils big match in a sao paulo bar but she looks like she could be strutting her stuff on a runway modeling brazils latest fashion trend world cup style as the fivetime champions wage their campaign to bring home their sixth world title the 24yearold marketing student is waging a campaign of her own im going to have a different look for every match barbosa says proudly posing for pictures in the outfit she bought for brazils opening match against serbia thursday next up she says a bikini top and shorts in the colors of the flag which have flooded streets shop windows and online stores in brazil as the footballmad nation starts its world cup party the team won its first two games and has qualified for the knock out stage of the tournament some brazilians have eschewed yellow and green in recent years which were associated with outgoing president jair bolsonaro and his farright base but with the world cup now under way and bolsonaro on his way out after losing last months elections to leftist presidentelect luiz inacio lula da silva fans are reembracing brazilcore a streetwear fashion heavy on symbols of national pride and the yellow green and blue of the flag pop superstar anitta and an army of influencers on social media have pushed the trend redefining the symbolism of yellow and green the trend aims to reclaim pride in the national colors giving all brazilians a sense of belonging regardless of their politics said katia lamarca of the european design institute ied in sao paulo lgbt influencer lucas belami 20 was dressed for brazils opening match in a sleeveless yellow top stamped with a sparkly brazilian flag the lgbt community deserves to wear these colors again with pride he said with a smile in another sao paulo bar engineer vivianny sales 31 was also looking sparkly in a formfitting tshirt of blue sequins i wanted to shine and i want the team to shine too she told afp flipflops and sex appeal brazil is the country of football and its important for fashion to be attuned to what consumers who are also football fans want said fashion analyst paula acioli it has to have the right timing be attractive and be assertive one top brazilian brand flipflop maker havaianas launched a new product line ahead of the world cup celebrating brasilidade or brazilianness with yellowandgreen sandals stamped with the iconic number 10 of neymar and pele brands know the emotional pull of an event of this magnitude said lamarca that can translate to purchases and increase profits rio de janeiro brand farm meanwhile launched a line including sleeveless tshirts stamped with slang and double entendres such as pra jogo which can mean both ready to play and available men have not stayed on the sidelines of the world cup fashion