search of larger houses at a lower cost this demand is concentrated in the western and northwestern peripheries primarily due to metro connectivity high employment ratio and infrastructure initiatives developers are also increasingly focused on peripheral locations like kompally adibatla tellapur and patancheru as orr connects them with the it hubs airport and emerging employment destinationspreference for underconstruction propertiesthis is an important lever where unlike other prominent markets of the country home buyers in hyderabad continue to prefer to buy uc under construction properties over readytomove a recent consumer sentiment survey by magicbricks revealed that around 51 of the respondents preferred underconstruction properties compare this with the markets of mumbai or delhincr the preference for uc properties was as low as 21 the preference for uc properties in hyderabad has been driven by two key factors lower risk of project delays and higher consumer trust quotient among developersthe pandemic has brought many changes in the consumers outlook but it has also reignited the desire to have ones own home while the industry battles the challenges of liquidity slower sales and labour shortages how it quickly conforms to these new consumer preferences will also determine the rate of the turnaround