and a desire to look good she says rakhi bhutani the owner of a multibrand designerwear store couldnt agree more from very young to those in their mid 40s everybody today wants to look good and create an impression the younger lot is open to experimenting with silhouettes the older ones work out hard to remain in shape so that they can wear contemporary clothes she says bhutani who sells upscale labels like sabyasachi geisha and manish malhotra says that pushing products and convincing the buyer is now lot easier because of the high exposure nagpurians travel a lot this exposure makes them try out new styles the cash flushed industrialists of the city too have warmed up to the idea of haute couture praveen melwani a 26yearold designer says that his industrialist clients want entire wardrobes designed according to the destination they are heading for seven years back when i had finished studying we were not much in demand but over last five years clients in the city are seeking us out weddings parties travel and work all require high end fashion stuff these days he says attributing this to the more positive acceptance levels melwani adds i have clients in their late 30s and mid 40s who demand total makeovers they are tired of their look and are ready to accept dramatic changes in the way they look