meet the gigoldoughs men who pursue women for their money and marry them as their meal ticket for life it takes only a brief flash from the woman at the bar to entice a man into chatting her up not a flash of a smile thigh or even cleavage the flash of a platinum credit card because for some modern men a big bank balance is all they want from a woman meet the gigoldoughs men who pursue women for their money they will even marry a woman if it will enable them to bag a meal ticket for life a study shows the rise in moneymad men is a surprising side effect of the economic downturn of the 2000 men surveyed by more than legal services 55 said they could ignore old age ugly looks and a dull personality if a prospective new partner had a fast car big house and creditrecession is the reason experts say the recession is responsible for shifting their priorities away from attractive women who could be a good mother and towards financial security combined with the fact women are earning more than ever and are less reliant on husbands the result is an emergence of a growing group of beaus after dough psychologists who specialise in relationships believe romances based on lolly rather than love might actually work they think that some women are looking for a cinderfella a man of lesser means to turn into a prince by lavishing cash on them one expert explains if a man is totally honest with a woman from the off and admits hes there for her wealth the woman may accept that some rich women dont want to be alone and think buying a sports car or exotic holiday is a small price to pay to have a man by their side honesty builds up trust a good basis for a lasting relationship it works the other way round too no rich sugar daddy really believes the nubile 18yearold is with them for their gorgeously sexy looks but they accept that and enjoy the relationship for what it is they need to have very frank conversations but if the man isnt honest and makes the woman believe hes with her because he loves her personality then the relationship is doomed to fail far be it for us to say celebs have fallen for gigoldoughs but its clear that hooking up with a megaminted star didnt exactly harm some mens circumstances when alex reid fell for katie price three years ago he was a pretty unknown cagefighter but even if he had to borrow 30000 to pay for her 60000 engagement ring he soon recouped all his losses thanks to his 11month marriage to katie last year alone he raked in 250000 from tv and magazine deals in the heat of their split katie branded him a famehungry sponger and kerry katonas exhubby mark croft enjoyed living in her plush home and the umpteen