the songs of pushpa srivalli and oo antava have become all the rage it doesnt matter whether youre in south or north india these tracks have been playing on peoples phones and in parties nonstop the music director of pushpa devi sri prasad speaks to etimesabout the popularity of the music and says i think the success of pushpa is testament to the ageold saying music has no languageread alsodevi sri prasad collaborates with armaan malikmusic composer devi sri prasad the man behind the musical force of the allu arjunstarrer pushpa the rise has now joined hands with playback singer armaan malik for a new song titled kothaga ledhenti in the upcoming telugu film ranga ranga vaibhavangasalman khan and composer of pushpa devi sri prasad coming together for kabhi eid kabhi diwali exclusivesalman khan took over the production of kabhi eid kabhi diwali from good friend and associate sajid nadiadwala etimes was the first to bring this news to you earlier this monthas a musician i have to make sure that i do the small things right and not have the expressions of the song go wrong sometimes what happens is when the song travels from one language to another it loses its charm woh charm kahin kho jati hai the charm gets lost that should not happenexplaining his method further he says every language has a different charm the key is that no matter what language the poetry of the song should not get lost i primarily work in three languages ie tamil telugu and hindi now thankfully i am well versed with hindi and i even understand the lyrics so when my hindi writers create lyrics for my telugu songs i know exactly whats right and whats not i work parallel on different languages ill just give the tune and work on it like its a hindi song a telugu song and a tamil song only when you do that is when you get things right in srivalli the hindi song has the words teri jhalak asharfi while the telugu track has the words choope bangaramaayane there is absolutely no connection between the two sets of words thats the format that i have been working on for all my films and for many yearsthe countrywide popularity of pushpas music has ensured that dsp has had a plethora of opportunities in hindi films too hes composing music for salman khans kabhi eid kabhi diwali and other big titles too speaking about them he says work has started for kabhi eid kabhi diwali but you know i keep working on my shows and my movies simultaneously so its a lot of stuff that keeps happening at the same time he admits that he didnt always give hindi films priority but thats changed of late he explains earlier i was always working out of chennai and focussing on telugu and tamil songs and not really focussing too much on hindi but after the lockdown i have decided that i