tvs motor company is working on a halo motorcycle with its european partner which will feature a bigger engine and performance based on information shared by our sources close to the development the motorcycle manufacturer is most likely to introduce a flagship in the 600 cc to 750 cc class with a twincylinder configuration this will enable tvs to secure a better position in the aspirationallifestyle segment which is rapidly growing in india more importantly this motorcycle will enable tvs to compete with royal enfield which is very strong in terms of riding communities and also has a diverse product portfolio including large displacement motorcycles while tvs motor company has not yet confirmed any such development officially our sources have confirmed that the project is already under progress in addition the probability of a new middleweight bike is very high and heres why we believe tvs actually needs a larger displacement motorcycletvs apache rr 310 image used solely for representational purposeat the recently hosted 2023 motosoul biking festival in goa vimal sumbly business head premium twowheelers tvs motor company laid out several cues for the audience that paint a picture of how the manufacturer aims to transform its image into that of a lifestyle brand a brand in which aspirational buyers would invest in and become part of the tvs community at the festival the high customisation capabiity of the newly launched ronin platform was showcased with four custom examples a new connect 20 mobile application was announced alongside two bluetooth intercom devices that pack a punch at an affordable priceall of this is intended to convince a buyer to invest into the tvs universe where the bike rider and community would be connected and engage with each other to provide a unique ownership experience ongoing groups such as the 25 lakh strong community of aog apache owners group the ronin cult group and the 150000 active monthly users on smartxonnect will be engaged to participate at events such as the tvs motosoul and hopefully help the brand grow its community and help it diversify into an aspirational product then there is also the tvs racing performance gear division that taps into the accessories and apparels segment considering these checkpoints one would think that the brand has ensured its position as a lifestyle player offering an experience rather than just a product2023 mg hector interior review how good is the largest touchscreen in the segment toi autohowever there is one major problem in this plan considering the current lineup of tvs despite tvss racing experiences biking festivals gear division and connected ecosystem the manufacturer still does not have a lineup that exceeds the 310 cc mark the apache series caters to the 160 cc to 310 cc range and the ronin sits in the middle with its 2259 cc engine segment and its modern retro positioningunlike its rival royal enfield which offers lifestyle centric motorcycles in the 350 cc to 650 cc range with single and paralleltwin cylinder engines