kolkata following a successful overseas sojourn across russia china malaysia singapore canada and the uae delhibased rs 1500crore footwear and adventure accessories major woodland is all set to go on an african safari the apparelcumoutdoor gear brand is unveiling a whole new set of technologybased products like adventure watches and fitness bandsharkirat singh md woodland told toi we never depend much on a singular domain be it geography or product range woodland as a brand likes to explore new terrain techbased adventure gear and outdoor footwear business is the fastestgrowing arena among youth in india and abroad except europe and the us africa is a hugely untapped market for which we have done our recce we will look to gradually expand our presence there to begin with the firm is in talks with retail players in south africa and zimbabwe for shopinshop and franchisebased sales overall woodland will spend up to rs 150 crore for its overseas business expansion by next year the company also aiming at raising its exports contribution to the total turnover to 25 by next year up from 15 the outdoor watch range is a specialized line of products from woodland and it comes with features like compass barometer and altimeter to give its competitors like timex a run for money we currently have some 15 models that has multiple combinations touching different price points broadly starting from rs 8000 onwards also we are currently piloting some two styles of fitness bands said a senior official of the company in outdoor sports gear category some of woodlands upcoming products include light weight carbonmade handsfree umbrella camping lights uv block tshirt supercharged cotton tshirt snake biteresistant super shell shoes and antimicrobe shoes the main purpose is to provide allround player in the extremeweather allterrain adventure sports market added singh the shoe and clothing major is trying to manufacture all its required products in india and for this it has been adding twothree units each year to raise manufacturing capacity by 2030 per annum invention in manufacturing is key to our success we are constantly upgrading our portfolio we want to traverse a long route on the niche premium arena in adventure lifestyle category this outdoor adventure footwear segment covers 2025 of the rs 30000crore footwear market in india and we are the undisputed leader with 70 marketshare said singh having a strong online presence with selling 15 of its total products through etailing sites such as amazon india and flipkart woodland is gearing up to introduce an exclusive companyowned sales portal by this year besides as many as 4000 retail touch points shopinshop multibrand woodland currently has 600 companyowned bricknmortar stores in india we wish to add 5060 company outlets each year signed off singh