mumbai star india the official broadcasters of indian premier league claimed that there has been a 23 percent rise in tv viewership with a staggering 3157 million average impressions during the marquee t20 eventthe data has been sourced from broadcast audience research council barc india and the coverage in five regional languages hindi bengali telugu tamil and kannada has only helped the rise in viewershipaccording to the channel the recentlyconcluded edition saw an impressive viewership growth of 24 percent among women and 20 percent among children respectivelyseason 13 witnessed innovative programming worldclass production both remote and onground said sanjog gupta head sports star indiathis wouldnt have been possible without the fantastic work done by the team at bcci in staging the tournament under extenuating circumstances and seamless functioning from our teams inside the biosecure bubbles in india and uae