medicines to the patients doorstep as per hisher subscription plans lifespan pioneered the risc report on insulin sensitivity and control technology the test screens vital parameters for a diabetic and helps indicate risk for complications and offers complete emr for patients everything from tests to prescriptions is digitized and it is probably the only healthcare brand that strictly does not follow handwritten prescriptionsbrand capitalspringboard has played a pivotal role in orbiting lifespans vision to reality this partnership has been the primary mechanism to help build the brand as the topofmind in diabetes management and to educate people about the diabetes epidemic the access to the times group media footprint the largest in the country has been key to acquiring the relevant customer for lifespan efficient deployment of print radio digital and outdoor media from the times group has ensured that lifespan has gained the highest share of voice and top of mind recall when it comes to diabetes management this has also amplified lifespans voice to get its message across of diabetes management to millions of people across india this partnership has shrunk the timelines to grow a successful business from a 20year horizon to 34years sarthaks message to all those who do not exercise and experience stress which are the two most driving factors of diabetes is to get yourself tested at lifespanbrand capital is the strategic arm of the times of india group brand capitalspringboard is a business model within brand capital which cocreates new growth ventures and businesses of the future along with highly driven entrepreneurs and corporate houses brand capitalspringboard ventures are market disruptors and category creators in themselves an earlystage growth investor brand capital springboard cocreates businesses that cause a nonlinear shift in the industry with cuttingedge innovative productsservices thereby truly redefining the market media contact brand capital brandcapitaltimesgroupcom