new delhi increasing internet penetration and growing preference for online shopping is expected to push the digital commerce market to over rs 1 lakh crore this year a report said today the digital commerce market in the country had grown 53 per cent to rs 81525 crore in 2014 it said this is set to rise further at 33 per cent and cross rs one lakh crore by the end of 2015 added the joint report by iamai and imrb international the digital commerce market has grown steadily from rs 26263 crore in 2010 to rs 47349 crore in 2012 to rs 53301 crore in 2013 online travel accounted for rs 50050 crore or over 61 per cent of the total market while the etailing segment grew by 294 per cent significantly etailing has grown by around 14 times over 2013 and constitute nearly 29 per cent of the overall share the report said mobiles and mobile phone accessories contributed the highest 41 per cent or rs 9936 crore in the sales of etailing segment followed by apparels footwear and personal items 20 per cent or rs 4699 crore in 2014 consumer durables along with kitchen appliances added another 14 per cent or rs 3404 crore the report said digital consumer devices like laptops and tablets home furnishings and books contributed another rs 2780 crore rs 1059 crore and rs 648 crore respectively the report said 45 per cent respondents who shopped online preferred cash on delivery as a mode of payment another 21 per cent said they preferred payment through debit card 16 per cent credit card 10 per cent internet banking cent and eight per cent preferred other modes like prepaid cash cards mobile wallets the report said segments like financial services matrimony and classifieds grew at 55 per cent and one per cent in 2014 respectively the financial services market has grown at a cagr of 20 per cent since 2010 this market was valued at rs 4508 crore on the other hand the classifieds market has seen significant growth and is valued at rs 896 crore by december 2014 the report said other online services market has grown with a cagr of 73 per cent since 2010 and was valued at rs 2025 crore by 2014 this segment includes emerging service categories like online entertainment ticketing online commuting online food and grocery delivery online food delivery market has seen the maximum growth 40 per cent over the last year in this segment and it is now valued at rs 350 crore by the end of 2014 it said pti published on mar 18 2015 at 0425 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out