the focus of the alliance would be to set the europe and the us markets in order first italianus auto manufacturer fiat chrysler automobiles fca which owns global brands such as jeep and maserati on monday delivered a nonbinding letter to the board of frances groupe renault proposing a combination of their respective businesses as a 5050 mergerif the companies manage to reach an agreement the combined entity is poised to become the worlds thirdlargest automaker with annual sales of 87 million vehicles fca said in a release the impact of the alliance in india however could be muted experts said fca has a 05 passenger vehicles market share in india with its jeep brand while renault fares better at 24 the market here for these brands is really insignificant in the global perspective said avik chattopadhyay cofounder of brand strategy firm expereal advt the focus of the alliance would be to set the europe and the us markets in order first followed by other more important markets like china russia and brazil he said when it comes to india the alliance can take advantage from the rationalisation of manufacturing assets and sharing of new technologies according to vg ramakrishnan managing director at avanteum advisors llp read alsofca to invest 262 million in ontario plant reportwhat does fca renault merger proposal mean by nehal chaliawala et bureau published on may 28 2019 at 0743 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etauto app get realtime updates save your favourite articles scan to download app fiat chrysler automobiles maserati china jeep renault india homenewsindustryfiatrenault proposed merger muted impact on india operations