chennai niva bupa health insurance formerly known as max bupa health insurance has announced its business expansion plan in tamil nadu with a rs 55 crore gross written premium and 11 times increase in policy purchase in the next five years to enable its expansion plans the insurer said it will hire around 10000 agents by fy 2324 in the state krishnan ramachandran md ceo niva bupa health insurance said the focus will be the smaller towns in tamil nadu which shows a massive scope of new business in the state we are excited to increase footprint in the southern market as its a step closer to our goal of bringing one lakh people under the ambit of health insurance by fy24 apart from expanding our presence in the tier iii iv markets we are also investing heavily in growing our product portfolio we plan to continue on our growth journey by introducing more innovative products to serve the evolving and diversified needs of our customers in tamil nadu niva bupa has set a target to provide health insurance to 22 lakh people by fy 2324 customers can avail cashless hospitalization across 400 network hospitals in the state currently niva bupa has 15 offices in tamil nadu including chennai coimbatore madurai pondicherry salem trichy vellore erode tirunelveli thanjavur hosur kancheepuram and tiruvallurankur kharbanda director retail sales niva bupa health insurance said the southern market is an important region for niva bupa and our aim is to increase health insurance penetration in the nearby areas post the covid19 pandemic the health insurance industry witnessed a significant increase in awareness of health insurance and our endeavour is to both raise awareness and provide quality healthcare access through our network hospitals