madurai members of the tamil nadu cable operators and consumers tnco welfare association on wednesday observed a fast in madurai demanding to cancel telecom regulatory authority of indias trai new tariff order nto 30 recommendation which is leading to a fare hike for cable tv customersthe protesters led by p ramesh president of the association gathered at palanganatham roundana and held a fast they condemned the union government for the move which is increasing the burden on operators and consumers under new amendments to the tariff order nto 30 broadcasters were allowed to hike the price of popular channels by 1015 morebecause of the nto 30 customers are being forced to pay more to avail popular channels this is leading to clashes and discontentment between operators and customers who are both getting affected said ramesh the protesters hence demanded withdrawal of nto 30 and protect the interests of the publictnn