back in the day when teachers were a key part of our lives inspiring respect awe and yes even terror teachers day was celebrated with pomp and splendour there were speeches promises to do better by them and then the part we as school children looked forward to the most a half day or an entire holiday once the ceremonial aspect of the occasion was over and done with in an older and more cynical lifestage teachers day registers only as something that the children in our family get excited by most of us dont go much further than sharing an image macro making an alcohol related pun one we are going to not repeat here because we are sure youve seen it enough times over the weekend to be heartily sick of it instead a few days after teachers day we at brand equity dedicate this issue to learning we have lessons here from the inspirational and philosophical to the strictly practical we discuss why gyaan has become a bad word in some circles and try to decode the tactics deployed by some of the most effective salesmen and women we encounter every day we hope you will find in these pages inspiration knowledge and if we have really succeeded at what we set out to do even a faint resonance of the best lessons and lectures youve sat through as students ecommerce learn the path to growth is via small scalable innovations fmcg has a set business model where it takes years to establish a robust supply chain solution and then evolve business basis that the learning for ecomm this year like the last three years therefore is still the same innovate your product keep innovating but make small innovations that can scale rapidly unlearn having the luxury of time traditional commerce has started taking lessons from ecommerce in the last year and a half but theres one luxury it enjoys that ecomm has had to let go of this year its the luxury of time time that could have decided whether an onlyapp strategy was to be the next big thing or well you know how that panned out theres no luxury of time no research period no postevals that last 69 months because by that time youve lost the market to the competition based on inputs from vineet sehgal cmo quikr mobile learn brands should design taking into account diminishing attention spans if a task cant be completed by the user in less than 8 seconds break it up into smaller parts unlearn being driven primarily by aesthetics and cool visuals when it comes to design automatically choosing to design high bandwidth experiences is disastrous in a country where even welltodo users frequently experience poor bandwidth assume the worst and design for those scenarios relying too much on experience given the pace of change in this space what matters more than years clocked is the ability to think differently and execute fast the structured