rupa divetias ability to get into the skin of the character has earned her appreciation be it playing the role of a woman who believes in gender stereotypes in thapki pyar ki a widow who believes in following societal norms in yeh hai aashiqui or an antagonist in hum ne li hai shapath rupa whos carved a niche for herself on hindi television has had her audience in splits with her comic timing in gujarati plays like bhalai no jamano nathi bhaila and baa bapuji ni twenty twenty even after years of working in hindi and gujarati television gujarati theatre and films rupa says she feels the same excitement and enthusiasm when she auditions for a role and she admits that its this young at heart energy that inspires her to push her creative boundaries rupa who will next be seen playing a cool mother to ashish chowdhary in beyhadh 2 was in town recently when she spoke to us about senior actors being offered interesting roles why gujarati television needs to reinvent itself and more excerptswhile other regional tv industries are doing well and their shows have massive fanbase as someone who has done her share of gujarati tv shows why do you think the local tv industry isnt growingthe local broadcasters are not willing to allocate adequate budget to the producers and the production quality of gujarati shows are pretty average since the shows lack finesse and budget bigger stars are wary of doing gujarati tv shows which in turn means the shows dont get decent viewership until the shows have top actors and strong storytelling financiers will not invest in themwouldnt it make more sense to invest more in tv shows since television has a massive reach across the statethere is a huge viewership for regional tv shows especially in small towns unfortunately for us even youngsters are not watching daily soaps and have migrated to digital platforms not just gujarati shows the viewership of hindi tv shows have also been cannibalised since web shows redefined content for urban indians having said that there is some good work being done in our state and i am confident that in future gujarati tv will create better content and woo the younger audience and that will be a game changer