new delhi with its eyes set on the gen z shoppers who are always on the lookout for trendy clothing myntra has launched fwd a platform that will exclusively cater to the young gen zs the platform will feature an assortment of over 65000 styles and more than 500 brands including hm trendyol bebe tokyo talkies and sassafras the fwd platform will be housed within the main myntra app through this offering myntra is aiming to acquire 10 million new gen z customers over the next two years adding to the nearly 86 million strong gen z customer base from 2022 the firm said in a statement on tuesday about 20 of the worlds gen z live in india with the oldest of the generation having turned 25 last year the group has come of age with a purchasing power of about 360 billion myntra said citing industry sourcesas we build for many indias gen z is an important cohort that we continue to take deep interest in their individualistic sense of style diverse points of view and core values reflect in their unique fashion choices and is steadily impacting the way fashion is being consumed at a globallevel with the launch of fwd we are excited to cater to this fashionfirst audience by creating a space where their fashion needs arent just understood but are proactively met myntra fwd is not just a fashion destination its a holistic lifestyle experience designed especially for gen z said nandita sinha ceo at myntra at a time when a flurry of digital apps and websites are fighting for the attention of young gen zs the fwd platform aims to keep consumer engagement intact by making it immersive in nature and hosting an array of features like photo search daily drop widget among others