fashion brands celebrities and public figures have increased reliance on social media particularly on platforms like instagram youtube and twitter this year many brands played the social media blackout stunt which has been done in the past by other designers as well to come up with their next collection or by hollywood celebrities before their next movie release then again maybe it is for rethinking to pause and reconsider their public networking cycle people are breathing into the euphoria offered by augmented algorithms like that of a hamster running on its wheel theyre cementing their identity by being active on instagram or other mediums to post more content daily conducting lives putting up igtv videos reels and so on over multiple platforms to get the highest engagement and attraction many have joined the rat race to get rewarded with the biggest block of cheese made of the strongest traction and visibility among viewers and followers also gaining the blue badge or verification tick the new certification to grab the maximum strength for your business through these online platforms is a rewarding peak pointthe last decade has changed the game of marketing and public relations in the frivolity of social media by the means of taking up partnerships with influencers celebrities and public figure endorsements but with this daily grind speeding up people have introspected and taken a breather this time around many brands have been shutting down their social media handles with blackouts and erasing all the feed posts of their beautifully crafted layouts and previously placed lookbooks that had a majority of the likes and comments of their profile the question that floated around was how much is so much database and storage banks are stocked up overflowing with updates that need closet cleaning going along in full swing is the moderation of everything that professional or personal feed posts have to offer so do the highend luxury brands and fashion experts seem to end this euphoric trail to blaze their future strategies or is it just a realisation of less is more and slowing down with concussions of consumption keeping it more exclusive by focusing on the quality of the content rather than the quantity is actually making more sense to themrest resume rebootbottega veneta went on a digital cleanse in may 2021 by following a complete social media blackout for a detox this italian fashion house is halfway in crossing almost a century boasting nearly 25 million followers on the gram along with having an olden heritage style and simple classic history it took over all the buzz in 2018 when the young and talented daniel lee from central saint martins college of art and design turned out to be the new creative director of the fashion house he dexterously strikes the code of vivacious silhouettes vv jodie the pouch and the cassette are taking over the feeds of bloggers everywhere as their favourite trends of the bag world bvs chunky tire boots