country he said adding with the advent of ai in the consumer appliances and electronics segment it has opened a wide array of possibilities given the massive size of the electronics marketearlier the government had in september 2019 scrapped the duty on open cell for a year however it was reimposed a year later in 2020videotex international which owns daiwa and shinco brands and is also oemodm smart tv manufacturer for realme toshiba lloyd compaq bpl hyundai and over 15 leading brands of india said the reduction of duty is a real gamechanger moment for the industryprices for led tvs are expected to fall by 1 to 15 per cent and the benefits of the same shall be passed on to the customers this will significantly boost the domestic television manufacturing industry and help compete with global brands this decision is a muchawaited one said videotex international director arjun bajajaccording to the latest counterpoint research report indias smart tv market recorded a 38 per cent yearonyear growth in shipments during the julyseptember quarterglobal brands led indias smart tv segment with a 40 per cent share followed by chinese brands with a 38 per cent share while the indian brands showed the fastest growth doubling their share to 22 per cent of the total smart tv shipments the report said