new delhi swedish fashion retailer hennes mauritz hm today announced the launch of its online stores in india with an aim to further accelerate its growth in the country the company said it is bringing a full product range to customers in india with hms shop online offering a wider range of collections with exclusive onlineonly pieces available all yearround the products range will include ladies mens teens kids plussize maternity wear and a complete collection of lingerie and accessories india will be the 45th global market where hm has started online stores hm india country manager janne einola told he said the move will help hm strengthen its fashion offer in metro cities and extend access to tier 2 and 3 cities across india where it doesnt not have stores at present hm has 29 stores in 12 cities in india currently einola said with an aim to bring synergies between its offline and online stores hm has also introduced the scanandbuy feature that allows customers to buy products online if appropriate size is not available in physical stores by scanning barcodes when asked about sales expectations from the online stores he said globally for hm the share of online sales to the overall sales is 125 per cent lets hope that in india it is even bigger and is the strongest einola said hm is going fully on its own for the online stores and isnt getting into any ecommerce marketplace although deliveries would be through partnership with third parties well cover most of the pin codes in india except for a few he said