pasupu kumkuma a daily serial produced by annapurna studios has pipped varudhini parinayam in the latest survey as the most popular daily serial aired on zee telugu pasupu kumkuma has been consistently getting good trps and for the 12th week 16th march to 22nd march pasupu kumkuma registered a rating of 581 in the same time frame varudhini parinayam registered a trp of 571 pasupu kumkuma narrates the story of a young girl from rajahmundry who ends up going to hyderabad to escape poverty after she comes to hyderabad she begins working at a politicians house and the rest of the story is about how life changes after thatso far the serial has completed more than 890 episodes on tv and its been running on the same channel since november 22 2010