task and involves greater risk of misses or glitches the gaps in the system have a greater chance of getting unnoticed leading to crisis later to combat this techsolutions for logistics management enables the brands to have a realtime realistic view of the ongoing situation to avoid multiple rounds of followups and bringing all stakeholders in one system the tools here involve support for extensive warehouse management shipping management returns management and realtime order trackingwe have seen multiple house of brands sprout in the last year while supply chain technology is important for any brand it is a must have for anyone building a house of brands while working towards a model that includes management of more than one brand there are multiple stakeholders involved in all aspects of the business but the complexity is highlighted the most in the supply chain for example one brand would have 100 suppliers and 10000 customers 5 brands would have 500 suppliers and 50000 customers the number of peoplestakeholders involved increases exponentially with the multiplication of brands this makes the supply chain also exponentially more complex for a house of brands hence technology and techdriven solutions become overriding for all brandsnot a mere equipment to digitize the processes technology intervention in the supply chain makes sure you are able to manage the backend efficiently without leaving the gaps unfilled but its not just about making things manageable technology allows house of brands to scale at rapid pace by utilizing synergies in their back end processes by having same suppliers work for multiple brands having same factories manufacture for multiple brands but none of this can be done meaningfully without tech intervention in a nutshell if you want to build a house of brands start work on technology todaydisclaimer the views expressed are solely of the author and etretailcom does not necessarily subscribe to it etretailcom shall not be responsible for any damage caused to any personorganization directly or indirectly by adarsh sharma published on dec 3 2022 at 0722 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app house of brands supply chain technology business growth inventory planning logistics homenewshow supply chain technology can bolster house of brands businesses