ahmedabad authors such as rashmi bansal and radhakrishnan pillai will soon have their own digital shops ahmedabadbased ecommerce firm infibeam will help authors set up their own branded web stores for free they can use the stores to showcase book titles and interact with readers this platform will be a paradigm shift for indian authors unlike bollywood celebrities who are able to have their own standalone brand building exercises authors usually do not promote themselves as a brand said vishal mehta md of infibeam infibeam would take care of book selling logistics maintenance social networks and branding of the stores the platform will integrate social media tools like twitter and facebook enabling authors to create a fan club readers can request author signed copies on these stores apart from content today branding as an author is equally important it gives you an edge over the others said radhakrishnan pillai author of books like corporate chanakya in the past it was more word of mouth and book reviews but nowadays success of a book and author depends a lot on branding he said in the first phase infibeam has reached out to 1000 known and aspiring authors those who have signed up with the company include ashwin sanghi chanakyas chant meghna pant happy birthday one and a half wife amisha sethi it doesnt hurt to be nice and mohan prasad legacy there are many aspiring writers and authors who are not known to the people but their books are famous among readers and have a fan following said mehta the web stores are likely to be hosted on theooo top level domain which is being marketed by infibeam globally infibeam this month received regulatory clearance to raise money through an initial public offering the online retailer saw sales of rs 218 crore for the nine months through december 2014 according to data available with the ministry of corporate affairs bccl which publishes the economic times andor its subsidiaries hold 184 per cent of the equity capital of infibeam incorporation as on the date of filing of its draft red herring prospectus with the securities and exchange board of india books as a category carry a profit margin of over 50 per cent as per a nielsen report the value of indian publishing industry is estimated at 2 billion growing at around 15 per cent there are about 19000 publishing houses in india and the major online book retailers are amazon flipkart and infibeam by vishal dutta et bureau published on oct 27 2015 at 0800 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our