new delhi indias leading omnichannel fine jewellery destination and business stalwart ratan tatabacked bluestone on monday announced the launch of four retail outlets in delhincr taking the total count of their stores in the region to 18the newly opened outlets are located at some of the most prominent locations and malls of the city east of kailash kamla nagar gaur city mall and ambience mallthe company which was established back in 2011 has been seeing an interesting crosschannel behaviour where a typical user browses their website for at least 23 weeks before visiting a store it said in a statement advt further it said 6070 per cent of the customers tend to shortlist a product first on the website before visiting an exclusive brand store which completes the shopping experience by enabling tryons and checkoutfor every one customer who was buying online on bluestone surveys revealed that there were 20 others who loved the designs but would require the comfort of a store to make a purchase therefore by having these experiential stores bluestone expects to provide its customers a truly omnichannel experience the statement saidall the four new stores house an exclusive collection of 450 designs individually handpicked by the merchandise teams across categories such as necklaces pendants rings earrings bangles solitaires as well as jewellery for men and kids the jewellery comes with the highest level of certification hallmarked with huid from bis approved labs igi gia and gsl certifications as well for gold and diamonds to create their exquisite designs with inhouse craftsmanshipjewellery has been an integral part of indian culture for millennia the vast geographical landscape of delhincr has distinct groups of people endorsing distinct styles of jewellery for fashion as well as cultural significance our existing stores in delhincr are extremely loved which gave us the confidence to launch 4 more stores in a short span with these launches we now have a total of 84 stores spread across the country giving a strong impetus to our omnichannel retail model which is revolutionizing jewellery buying said sudeep nagar chief operating officer of bluestoneiansadshb ians published on jun 6 2022 at 0311 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app bluestone ratan tata delhi ambience mall bis store launch homenewsratan tatabacked bluestone launches four new stores in delhi ncr