reaching out to a larger market for sellers online retail has become the new norm in the commercial industry though ecommerce related policies have always had room for improvement the current government has made some efforts in developing those but there has been a problem regarding consistent application of growth oriented principles this is patently visible in the 2020 union budget the extra expense mandated through the broadening of the definition of tax deducted at source to encompass ecommerce transactions might prove to be too onerous though this issue can be addressed through concerted efforts to communicate the negative impacts the reformed sec 194o it act 1960 will have on retailers with efforts being made to grow the revenues of retailers provisions that deter online retail as a source of greater revenue is bound to cause harm to the entire retail ecosystem if offline retailers move to online platforms along with or without maintaining their offline setups they can access opportunities that would otherwise be inaccessible to them with digital india booming at the moment and only expected to grow further digital platforms are now the new means of human interaction the goal of 5 trillion economy will be dependent on the goal of a 1 trillion digital economy social media digital payments and ecommerce are a part of our everyday lives and they are here to stay therefore offline retailers need to be a part of the digital revolution and embrace the opportunities that they can access online the author of this article is a public policy researcher and founder of the dialogue etretail published on mar 16 2020 at 1221 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app india retail industry amazon online platforms online retail offline retail flipkart etailers retail homenewsindustryretail in india bridging the onlineoffline gap