accelerate use of mcommerce says sanjay swamy cofounder and chairman ezetap ezetap bagged an order from sbi for its terminals this june sbi subsidises the device for small merchants like kirana shops to double up as an atm or accept credit cards says swamy there are 25000 ezetap terminals in use at present sbi sells each terminal at rs499 and plans to deploy five lakh such terminals in the next five yearspaytm a twoandahalf year old mobile startup sees 35 lakh transactions per day a year back 65 of the recharge was from desktops now its reversed and it does 65 recharges from its mobile app says anandan there are one million mobile topups per day more than half are done via mobiles now as compared to just 10 a year back paytm is also working on a technology that will help buyers shop from offline stores through a digital wallet stores money digitally to make mobile and online payments the company plans to launch digital wallet for kirana stores in another six months in august paytm whose investors include saif partners sap ventures and silicon valley bank was in talks with pe players to raise 100 million to expand mobile operations ezetap which has paypals peter thiel and yammer cofounder david sacks among its investors has rs74 crore in venture funding so far more to come e commerce leader flipkart is improving its app to deliver images faster says bhatt fashion does well on mobile customers share images with friends before buying and we are working to improve the experience snapdealcom is introducing vernacular mobile in hindi tamil gujarati and marathi an average indian user has 17 apps on his smartphone as compared to 41 for japanese and 33 for europeans out of the 17 at least five to seven are active used at least once a month with more smartphones being used more ads are also moving to the smallest screen at present the 75 billion advertising market is predominantly traditional tv and print digital internet is worth only at 650 million and mobile is less than 15 of that but doubling every year the base is small but mobile advertising is the fastest growing definitely there is more consumption happening on mobiles says anandan twothirds of online adults aged between 18 years and 34 years have already used a mobile phone to purchase a product or a service according to forrester research while mcommerce is growing challenges persist at one end is regulation rbi does not allow more than rs10000 money transfer via smartphones you cant pay for say a lcd tv via your digital wallet on the smartphone besides says sengar of gartner companies look at the mobile app as a traditional it project you cant develop an app and forget it you need to change user experience every two to three months understand consumer behaviour and develop the whole ecosystem payments security catalogue gogia of greyhound research sums it