new delhi fashion ecommerce platform myntra today said it expects to see a 20fold jump in daily sales during its end of reason sale to be held on july 23 the company which was acquired by flipkart in 2014 expects about 10 million people to shop on its platform on the two sale days we are geared up for our end of reason sale eors we have invested strongly in strengthening our platform and in ensuring that logistics remains smooth we anticipate about 10 million people will shop on myntra in the two days of this sale which is the fourth edition of eors myntra ceo ananth narayanan told he added there will be up to 80 discount that will be offered to consumers on the sale days narayanan however did not comment on the investments the company had made to beef up its platform for the fiscal ended march 2016 myntra had gross merchadise value gmv of 500 million for the ongoing financial year the company is eyeing the usd one billion mark we expect to see a 20x jump in revenues from what we do on an average day this will also be about 2x bigger than our last sale in january he said asked about the concerns raised by offline retailers about the discounting mechanism adopted by ecommerce players to ramp up sales narayanan said the sale is not different from those seen in physical retail stores traditional retailers also have sales which usually lasts over weeks we are offering a similar sale just that it is for 2 days most of these discounts are coming from the brands themselves he said over 2000 indian and international brands will be part of eors including 11 of myntras inhouse brands he added pti published on jun 25 2016 at 0831 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app fashion ecommerce apparel flipkart myntra homenewsmyntra eyeing 20fold jump in revenue from end of reason sale