new delhi gautam singhanialed textiles and branded apparel major raymond has said liketolike store sales grew by a quarter in 18 months after the company rolled out a new retail design in 40 the raymond shop stores last year mohit dhanjal retail director at raymond said the companys linen collection relaunched as raymond style also became the gamechanger with sales increasing by three times on the back of ad campaigns and better visual merchandise techniques renovation of raymond stores started two years after a pilot was conducted in 2014 during the pilot we saw 17 growth in sales despite ecommerce disruptions which became a benchmark to adopt the strategy for other stores as well dhanjal said the apparel brand had roped in londonbased design firm jhp design to conceptualise the store design the company identified four pillars of growth at the store leveldeveloping new retail identity innovating the visual merchandise product display section training staff and lastly upgrading technology pointofsales systems pos to capture customer transactions customer history loyalty programmes etc raymond which launched its first store in 1958 now has 719 stores in 380 cities of which 658 are franchised the company renovated around 150000 sq ft of retail space last year and it plans to renovate another 150000 sq ft covering almost 50 more outlets this year out of the total investment 75 has been undertaken by franchisees and the rest by the company raymonds fourth quarter net profit stood at rs 214 crore compared with rs 814 crore a year ago by avinder batra our bureau published on jul 15 2015 at 0550 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app gautam singhania growth raymond raymond style mohit dhanjal liketolike stores homenewshow retail design helped raymond post 25 liketolike store sales growth in 18 mths