stating that he was immensely proud of the content being generated by malayalam cinema actor prithviraj on monday said that the only genre that the industry had slightly forgotten was the mass action entertainer genre and that his upcoming film kaduva was a step in that directionspeaking at the launch of the films teaser in chennai which was attended by the entire cast of kaduva and a host of celebrities including tamil actors arya and jiiva prithviraj said we have to have all kinds of filmsread alsomalayalam actor ambika rao passes awaymalayalam actor and assistant director ambika rao who is best known for her performance in kumbalangi nights passed away on monday june 27 nightrelease of prithviraj sukumaran starrer kaduva postponedprithviraj sukumaran starrer kaduva which was scheduled for release this thursday june 30 is pushed furtherright now the malayalam industry is making superb films we are going through a phase where we are making superb content but weve missed out one genre i as a film lover miss the mass masala commercial entertainers in malayalam so when they narrated this script to me in 2017 i felt it had been a long time since such films had come out in malayalamlet me make it clear the multicity promotions that we have embarked on is not only for kaduva this is the first step of a big process i am someone who wishes that from now on all big malayalam films that are to be released are released in this fashion we have to come and communicate with our audience in every state on a first person basis i hope and pray that we will be able to sustain this process for all big releases coming from keralathe title of the film which features prithviraj and samyuktha menon in the lead and bollywood actor vivek oberoi playing a pivotal role means tiger in malayalam it is actually also a short form of the heros name in the film prithviraj disclosed while replying to a question that was posed to him after the launch