the label on a packaged snack may not always give you the authentic information on whether the food is good for your health for example a popular health drink claims it contains pro health vitamins but the label suggests that it has 71 gms of sugar for every 100 gramsthis sugar content is actually 57 of the recommended daily intake limit a new study by centre for science and environment cse released on friday reveals how several popular brands of snacks health drinks cooking oil and noodles dont tell you what you must know a brand of health drink that claims it has 34 vital nutrients 100 milk protein more protein faster growth actually contains sugar as high as 38 of recommended daily upper limit per serving in fact we have not accounted for the fact that a person may consume it more than once and add sugar to the drink said amit khurana of the food safety and toxins programme at cse equally misleading are the advertisements a brand of digestive biscuits which claims to have less refined flour maida was in fact found to contain more maida than whole wheat according to advertising standards council of india asci more such complaints sourced by cse suggest several brands make claims in advertisements that have no substance an oil brand that claims to contain antioxidant powder and suggests it is the healthiest choice for your heart allegedly violated the norms laid down by food safety and standards authority of india fssai moreover asci is a selfregulatory body which does not have the power to impose punitive measures due to which violators may repeat the same offences according to the report the labelling requirements in india are extremely lax the food safety regulations 2011 make it mandatory for the brands to declare energy protein carbohydrate and fat content the quantity of sugar is to be specified as well a product may be fat free but it may be very high on sugar consumers dont tend to notice that aspect of the ingredients on the labels said ishi khosla nutritionist who was present at the release of the re port cse researchers have recommended a complete ban on celebrity endorsement of food that is high in salt sugar and fats sunita narain director general cse said the government is considering amending the consumer protection act to provide for a fiveyear jail terms or a penalty of rs 50 lakh to hold celebriti es responsible for false and misleading claims but the same amendment says that there will be no liability if precautions are taken before deciding to endorse a product in other words this amendment amounts to nothing readers can find the brand names in a report published on the cse website