chennai ahead of the assembly election in tamil nadu it is not just political parties that are channelizing resources to canvas for votes on the internet the office of chief electoral officer tamil nadu has come up with ideas including a virtual reality campaign to attract young voters tn elections ceo has appointed an agency ontwikkel corp to handle the digital awareness programme and keep young voters engaged on social mediathis comes at a time when there are more than six crore registered voters in the state but the official facebook page of tn elections ceo has only 12 lakh likes and its twitter handle has 53000 followers the plans include bringing in filmstars to shoot videos urging youngsters to make a pledge to vote stands at malls and shopping complexes will have qr codes which when scanned will directly take the user to the election commissions social media pagesvr is a key part of the agencys outreach plan for the election commission one of the hashtags used prominently in the campaign is weareforvr where the vr stands for voting rights apart from virtual reality said ramalingam muthusamy managing director and ceo of the agencythe social media pages will give information on how to register as a voter we are trying to reach out to as many youngsters as possible in a language they like and relate to ramalingam said the campaigns incorporate popular movie titles for instance the hit vinnaithandi varuvaya is converted to vaakuchavadi ku varuvaya will you come to the polling booth enga veetu pillai is namma veetu voteu our households vote and naanum rowdy thaan is naanum voter thaan i am also a voter