bengaluru amazon india which has emerged as the biggest challenger to flipkart the reigning leader of the indian etailing market said its overall business grew three times during its annual sale compared to last yearamit agarwal country head for amazon in india told toi that orders of about 15 crore units were placed on the web retailers platform during its muchpublicized fiveday festive sale from october 1 to 5 this would roughly amount to rs 30003500 crore of gross sales without factoring in cancellations and returnsagarwal however did not give out a gross merchandise value of gmv number that the company was able to rack up during the past few daysbengaluru amazons archrival flipkart claimed to have clocked its highestever single day sales on monday at rs 1400 crore as reported by toi on october 5binny bansal cofounder ceo of flipkart said the online retailer had surpassed its internal target for the sale event by 25 this yearthe bengalurubased etailer is said to have set a target of rs 45005000 crore in gross sales for the sale season at the group level which comprises myntra and jabong as well sources said indian ecommerce players are expected to shore up aro und rs 12000 crore from the sale season agarwal said amazons prime membership witnessed a strong adoption during the fiveday sale after the free trial period ended prime is a popular subscriptionbased service offering free next day deliveries along with video content from amazon in the us half of the etailers total users subscribe to amazon prime prime subscription has been priced at rs 499 for a year in india which is much cheaper than the us where shoppers shell out around rs 6500 over 90 of pincodes in india have placed at least one order during this years diwali sales compared to last year we delivered a higher scale of shopping experience with five times growth in new customer acquisition fueled by tier ii and lower cities he said industry executives tracking the annual sale of ecommerce companies said that flipkart may have trumped the jeff bezosled company to maintain its lead of the market in terms of overall value of goods sold but a clear picture might emerge at the end of this week some people saidfor amazon fast moving consumer goods emerged as one of the largest categories in terms of units sold as the seattlebased company has been using cloudtail among its biggest sellers a joint venture of catamaran ventures and amazon to offer discounts and faster delivery to be sure units sold in fmcg category would not necessarily result into higher gross sales value as average price is lower than other categories for flipkart smartphones and other electronics coupled with large appliances emerged as the top grossing categories helping it increase its gross sales agarwal claimed that the fashion vertical grew four times while smartphones and fmcg categories grew five times compared to an average day on its platform while amazons sale ends