chennai it major cognizant said on tuesday that it has designed and implemented a digital solution to help automotive player mg motor deliver a seamless experience to customers of the hector suv the groups connected internet car cognizants customer experience and enterprise management solution is part of mg motors integrated marketing and engagement program across multiple channelscognizants team developed the hyperpersonalised digital channels that provide a quality experience for current as well as prospective customers as they interact with mg motor india representatives throughout the presales sales and postsales lifecyclescognizants enterprise planning and management platform based on sap technology also optimises key enterprise processes including production sales distribution materialswarehouse management and finance the it company said todays digital native car buyers and drivers demand highly personalised and deeply engaging experiences jayajyoti sengupta head of asiapacific and japan cognizant said in the competitive automobile industry companies are harnessing cuttingedge digital technologies to better integrate front and back office processes and deliver meaningful experiences to their customers while also gaining operational efficiencies that help increase speedtomarket he addedwe are determined to create a customer experience outside the car that matches the deeply personal experience inside and while driving the car we are pleased to partner with a digital technology leader like cognizant to help us achieve this vision gaurav gupta chief commercial officer mg motor india said