chennai completing succession planning and also allowing the next generation to take the business plunge fmcg company cavinkare has restructured the business which will bring in both son and daughter of ck ranganathan founder of the company into daily operations besides new ecommerce specific product launches are planned to combat new gen products in the markets the idea is to give way for next generation and focus on high growth innovation ecommerce and combined synergies said the founder chairman of cavinkare ck ranganathan as part of the restructuring venkatesh vijayaraghavan will be the group ceo for fmcg business besides mentoring amudha ranganathandaughter of ck ranganathan in her role as head of ecommerce initiatives our ecommerce drive will be twin pronged first act as a start up and play the game that way viz no rules while the second will combat mature players in the space said ranganathan i would be wrong to say we have not been impacted by new gen companies we will launch new brands only for the ecommerce segment before december he said amudha is a graduate from the university of madras and has been handling the not for profit educational initiatives of the group manuranjith ranganathan who launched ck bakery a bakery chain across chennai will now head retail initiatives dairy salons and animal hospitals there will be a special thrust on the dairy business ranganathan said while business roles have been divided ck ranganathan for himself will continue to head the innovation at the group the purpose of the exercise is to achieve special thrust in growth areas and push the group to achieve revenues of rs 5000 crore from rs 1700 crore now he said the revenues have been flat as covid ravaged salon business and also impacted dairy business which took a hit as schools and colleges were closed due to the pandemic the rough blueprint envisages increasing the number of pet hospitals from the present two to 100 in three years which will bring in a top line of rs 500 crore increase the number of salons greentrends and limelite to 1000 from 400 and bakery to 600 in south india from 87 now cavinkare decided to move out of working from offices last year and it has decided to be only on wfh mode we dont see ourselves getting back to offices our present wfh will continue as it is beneficial productivity improvement coupled with talent hiring from across the country are the main reasons he added at the group level a decision to bring in gender equality has been taken across all functions except sales roles women will constitute 50 of the workforce we will achieve this over the next couple of years he said