lot about in the media you will see it a lot about representation and thats totally cool because its still bringing attention to the correct points the correct kind of storytelling that needs to be told specially in india fashion was very boxed up you know and that as a creative person and as a designer also it was veryvery restrictive and not exciting and specially with menswear there were so many boxes that its so refreshing and its so exciting to be a young designer in india today because again it is not only about representing all genders gender types we have been doing that for veryvery long its also about representing uniqueness whether its having models of all different sort of looks sizes shapes skin tones heights you know weve always had models that were 4feet10inches or 4feet11inches 52 because fashion is not only for a specific section that is something i have very strongly believed in from the beginning and can i tell you something it also makes crazy business sense because people want to see how a garment will look on them you know for me i have been in different shapes and sizes in my working life and i would always want to see how a garment looks on a similar body type so it comes from a very strong belief and it also makes so much business sense so the entrepreneur in me does not also see why people are doing it the reason why you dont see a lot of designers doing it is because its definitely a lot more effort when it comes to casting when it comes to building your community but if you are a designer that is in it for the right reasons i am sure you will start building your community from day 1 tell us about your new glowinthedark bandhgalakr glow in the dark is such an important concept for me because from the very beginning menswear was never seen as fun and especially when it comes to occasionwear and indowestern wear for the lack of a better word again talking about one of the other driving forces for me through starting this label and sort of pushing our storytelling through our menswear has been about men having fun and men being involved with what they wear and glowinthedark is another process in the journey for making menswear more exciting for the guys this is the kind of product that i would want to wear a bandhgala or a beautifully constructed formal garments like sherwani with beautiful handwork done on them perfect to wear for your own wedding for a wedding in the family and then it goes into a party at night where you have hidden messages and hidden designs coming through glowinthedark which shows only in darkness and radium light so it is something that you dont ever see in the lighting that you usually would have but when enhanced with a radium