chennai with new safety norms kicking in car and suv makers are now announcing price increases on their vehicle range mahindra mahindra mm has announced that effective july 1 2019 the price of its range of personal vehicles will increase by up to rs 36000 across models this price increase is due to the implementation of ais 145 safety norms across all passenger vehicles in india the implementation of ais 145 safety norms from july 1 2019 mandate the fitment of several safety features including driver airbag seat belt reminder for driver and codriver rear parking sensors and an over speed alert for the driver across all passenger vehicle models mahindra suvs that will take a substantial price increase are the scorpio bolero tuv300 and kuv100 nxt while brands such as the xuv500 and marazzo will increase prices marginally according to rajan wadhera president automotive sector mm the safety regulatory requirement has led to some cost increases consequently we are taking a price hike across some of our passenger vehicles effective july 1 2019