new delhi walmartbacked flipkart is betting big on categories like grocery furniture and its range of private labels to bring new customers onboard its platform as well as expand its share in the users wallet according to ceo kalyan krishnamurthy speaking to krishnamurthy said flipkart will continue to invest in innovation for consumers and sellers in the coming year as it focusses on impactful inclusive growth to get the next set of 200 million indians shopping online ecommerce continues to happen heavily in the more traditional categories like consumer electronics fashion appliances home goods we need to ensure that a lot more categories get into the fold of online shopping thats the reason we are solving for a lot more categories he said advt krishnamurthy said segments like grocery furniture and even refurbished goods will play an important role in attracting more customers to its platform with many of them shopping online for the first time today barely 2025 per cent of customers wallet is served by ecommerce categories but if you solve for these new categories suddenly that goes to 7075 per cent of the wallet served he explained flipkart which competes headon with american rival amazon in the indian market clinched the biggest retail deal in the country this year with walmart picking up 77 per cent stake for usd 16 billion we are investing heavily across the customers journey right from getting them to the platform to their browsing and shopping experience to the delivery and post purchase experience of installation ecommerce is still at a growing stageexperience plays a crucial role in driving repeat purchases he explained he added that by providing quality affordable goods on its platform flipkart is wellpoised to bring the next 200 million customers into the ecommerce fold we dont want to win easy thats true flipkart dna kalyan krishnamurthynothing inspirational from competitor in india flipkart ceo asked about adding languages to its platform krishnamurthy said this would be done but the development would take some time advt there is a difference between launching a product and solving for a construct what players in the market do is launch their products and then try and understand and optimise we will eventually offer multiple languages to the indian customer but there is no timeline because we want to ensure that we offer the right thing to the customer he added the company which has seen many seniorlevel exits this year the latest being cofounder binny bansal remains unperturbed and believes that 2019 will be a watershed year for flipkart group we are the leaders by a far distance in key ecommerce categories like mobile fashion large appliances as established repeatedly by independent market observers in the coming year we will continue to lead in these areas krishnamurthy said pti published on dec 20 2018 at 0818 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all