chandigarh about 65 young ludhianvis employed in public sector undertakings psus multinational companies mncs as well as selfemployed traders lawyers doctors and financial experts prefer investing in the moneymaking industry of real estate to save for tomorrow this has been revealed in an assocham survey titled latest investment trends in urban professionals conducted in five northern cities of the country in terms of percentage it has placed ludhiana fourth after delhi chandigarh and lucknow during the course of the survey between september 2010 and january 2011 ludhianabased young professionals said they preferred to invest in real estate business for long term as on one hand it guaranteed higher future returns and on the other it helped them stay away from risky investment options like stock market equity and mutual fund among others according to assocham secretary general ds rawat realty sector is one of the most profitable and indias moneyminting industries as it not only saves the working urbane populous from paying monthly house rentals but also provides them tax benefits while repaying loans along with interest component for quite long rawat added upsurge in property prices coupled with growth and development process in the region are other significant factors that attract working individuals making them invest in realty sector indian real estate has huge prospects in sectors like commercial housing hospitality retail manufacturing and healthcare and so it is on top of youngsters agenda while many of them said investing in national saving certificates nscs bank fds post office monthly income scheme mis bonds and debt instruments among others was outmoded and represented old school of investment concepts prudent investors tried to strike a balance visavis exposure in real estate gold deposit schemes mutual funds and life insurance among others to achieve financial safety security and independence