while tollywood continues to be inspired by films in other languages whats changing is filmmakers admitting to their lifts instead of denying them tollywood seems to be having a fairly good beginning to this year while movies like naayak mirchi swami ra ra and baadshah have set the cash registers ringing all of them share a common feature as the makers are laughing all the way to the bank a few diehard movie buffs cant get over the fact that despite churning out movies by the dozen every month ttown still resorts to inspiration while scripting a new story but whats different this time around is the fact that our directors are publicly admitting to being inspired instead of denying the lifts call it the lack of original ideas or simply paying tributes to their fave directors telugu filmmakers have long chosen the inspired route if nandini reddy received flak for jabardasth being a free make of hindi hit band baaja baaraat koratala shiva was criticised for not bringing anything new to the creative table with mirchi in which a few scenes were similar to films like brindavanam dammu and sankham after much denials and brouhaha over jabardasths story idea filmmaker nandini reddy finally admitted to being inspired albeit a little differently not just band baaja baaraat my film has been inspired by 28 such movies the director was quoted in an earlier interview when quizzed on her movie meanwhile koratala siva defends his film saying its the backdrop of the movie which makes it seem similar to other flicks when a movie story is set in a rural backdrop you have to choose two families or two villages it ends up looking similar to other flicks but on closer inspection there isnt a common thread we cant fool the audience today as they have gotten smarter reasons siva while many try to hide their lifts behind the excuse of a smarter audience filmmaker chandra siddharth has a major axe to grind with filmmakers who dont give credit to the original idea many a times filmmakers leave out crediting the original source in a bid to make the subject seem like a novel idea he says if you like the subject and have adapted it at least credit the original storywriter these days people watch movies in other languages adapt them and pass it off as their own its unethical says chandra siddharth however all hope is not lost for the telugu film industry sudheer varma director of the blockbuster hit swami ra ra not only admitted to being inspired by a whole bunch of movies and filmmakers but also credited them during the title sequence of the film i watch a lot of english movies and i have been majorly inspired by them as far as swami ra ra goes i didnt use the copypaste formula instead i took a scene i loved and changed it entirely to suit the sensibilities of the audience admits varma heres hoping a