kama ayurveda has entered the beauty and wellness market in the uk with the launch of its d2c website vivek sahni founder and chairman of kama ayurveda told etretail in an exclusive interaction this marks the beginning of the brands expansion into the global market our ecommerce platform in the uk will immerse consumers into the brand and customers will be able to experience our iconic ranges as well as educational content on the ancient yet codified science of ayurveda said sahni we always had a presence in the global market via our indiaspecific website however launching the brand in the uk means that the products will now be shipped from the uk as well now we have a warehouse in the uk as well he added advt the company entered the uk market post the investment from puig in september 2022 the uk launch will also see a brickandmortar store in central london in the fall of 2023we will be opening one store and one shopinshop by the end of the year so our store will have an ayurvedic doctor and will also give consultations for treatments for skin and hair he explainedthe company plans to have a uniform portfolio globally however out of 120 skus available in india the brand will be initially launching 32 skus in the ukat present kama ayurveda has 63 stores and 120 shopinshops across india this fiscal the brand has set a target to open 10 more stores in india by charu lamba etretail published on jun 23 2023 at 0804 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app kama ayurveda vivek sahni puig ayurveda ayurvedic brand expansion plans global market beauty and wellness homenewskama ayurveda forays into the uk through d2c channel