zee tv as a socially responsible broadcaster has presented audiences with stories that have questioned prevalent mindsets offered a fresh perspective sparked off conversations and sensitized viewers to burning social issues from time to time true to its core proposition of ummeed the channel has been successful in driving positive societal change through shows that have addressed these issues head on be it punarvivaah agale janam mohe bitiya hi kijo doli armaanon ki saat phere or afsar bitiya each of these shows have sent out to a potent message and moved the needle on subjects ranging from remarriage and girl childtrafficking to surviving a bad abusive marriage complexes that surround a girls dark complexion girl child education and women empowermentread kratika sengar and abhishek rawat in servicewali bahu the channel now brings its viewers yet another story of hope inspiration in a day and age where we as a society may have seemingly progressed and abolished archaic traditions such as dowry reality still bites in several parts of the country where asking explicitly for dowry has merely made way for a more implicit quest on the part of boys families for a service wali bahu a career woman who can support her inlaws with a steady income post marriage zee tvs latest primetime offering brings to the fore this rampant phenomenon through the intriguing case of payal rai caught in the trap of being a service wali bahu to her inlaws the show is an attempt to curb this unhealthy approach towards marriage by creating awarenessset reminders for your favourite tv shows set in the small town of jamshedpur the show traces the journey of payal rai kratika sengar who defies the norms of a society where girls hardly if ever opt for higher education and step out to work fortunately for payal she has immense support from her family and makes her parents proud with her achievements payal truly embodies the true spirit and strength of every contemporary indian woman shes ambitious yet has her family values intact having broadened her horizons through education and learning and managed to build a meaningful career for herself payal has a distinct vision about her husband and his family with whom she will spend her entire lifeclick here to know more about your favourite shows on zee tv what will happen when a selfassured superachieving young woman crosses paths with a family that is consciously in search of a service wali bahu produced by village boy productions service wali bahu explores payals inspiring journey of ummeed from being a selfdriven superachieving daughter who has always made her parents proud to falling into a trap of a newage dowry system where her inlaws look to her as a steady source of family income will payals intelligence and indomitable spirit help her drive sense into her inlaws without offending or alienating her loving husband the show has an ensemble of talented actors having wowed audiences with her spirited portrayal of