new delhi walmartowned flipkart on wednesday said it has partnered with max fashion a move that will help the ecommerce major offer an expanded portfolio of apparel and accessories to customers ahead of the festive seasonflipkart will offer more than 13000 new styles from max fashion a brand under the banner of dubaibased landmark group with majority of these products under rs 1000 price point a statement saidthe partnership will also provide max fashion with wider market access as its products across categories including apparel and accessories footwear will be available in newer geographies and pin codes it addedmax fashion has about 340 stores across 130 cities in the country and already sells more than 100 million garments through its omnichannel presencemax fashions products are also sold on flipkarts rival amazon indias platformwe have been working on expanding our omnichannel presence and the importance of that was clear with the pandemic situation shital mehta ceo of max fashion india and md lifestyle international told ptiwe have seen our revenues from online channel grow significantly in the last few months and online now makes an early doubledigit contribution in percentage to our business mehta addedhe said the company has been rapidly growing its presence both offline and onlinethis partnership with flipkart enables us to further expand our presence and reach the next 200 million customers who live in tierii and iii cities and provide them access to our amazing fashion at unbelievable prices he saidnishit garg vice president flipkart fashion said the partnership with max fashion is one of its biggest collaborations this yearwe believe that the latest trends should be made accessible to all consumers across the country and our partnership with max fashion is in line with this vision we will continue to bridge the gap between customers in metros and tier ii and beyond regions where customers are seeking the best of current fashion trends but have limited access from a selection range and affordability perspective he addedgarg said the partnership with max fashion will help bring enormous value through a wide selection range and quality fashion productsecommerce companies see a large chunk of their business coming in during the festive sales and they make significant investments ahead of time to ramp up their capacity to be able to handle the spike in orderselectronics fashion and home furnishing are some of the categories that see huge demand in the festive seasonaccording to a report by redseer festive sales are expected to almost double this year and touch 7 billion in gross merchandise value gmv as compared to 38 billion in the same period last yeargmv is a term used in online retailing to indicate the gross merchandise value of products sold through the marketplace over a certain period of timethe report had noted that this year bharat and democratisationtheme enabled by covid19 will see the maximum number of shoppers buy online during festive sales with many coming from tierii cities and beyondit estimated that 4550 million people