bengaluru indian ecommerce marketplaces may accelerate their efforts to localise private label products and run campaigns to promote locally manufactured goods on their platforms amid indiachina geopolitical tensionshowever its unlikely that these marketplaces will take a stance on initiatives such as the boycottchina movement on social media as china remains the biggest sourcing hub for fastmoving categories such as smartphones and electronics multiple industry executives told etweve been trying to localise sourcing for private labels for a long time but you could say efforts have been accelerated because of covid and now this indiachina border issues a senior executive said on the condition of anonymity advt both amazon and flipkart have been running campaigns to promote local brands and small manufacturers over the past couple of weeks just as boycottchina began picking up steam the two largest ecommerce players did not respond to queries until time of going to presssnapdeal said it has been focused on providing indian msmes a platform to grow their businesses without commenting on the indiachina issuean executive who pleaded anonymity given the sensitivity of the issue said by law marketplaces are required to stay neutral and something as drastic as banning products made in one place can land us into trouble with sellers by alnoor peermohamed et bureau published on jun 18 2020 at 0857 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app ecommerce amazon msmes flipkart snapdeal online shopping made in india local products boycottchina homenewsdomestic etailers push local brands but still depend largely on china