is looking for coming out of china as they do out of india he sayseveryone needs software talentindias software talent is the biggest draw for mncs every company wants to build software platforms like those of facebook and cambridge analytica to get deep into their customers minds many things previously done in hardware switches knobs moving parts are also now done in software which is why the camera and clock have become simple apps on our phones so software is needed not just by the traditional software companies but also everybody else including the likes of ge walmart airbus schneider ford sony and goldman sachsthe software and internet industry accounts for only 37 of the gic rd workforce of about 370000 as per data from consulting firm zinnov the rest of the software talent is employed in other sectors most prominently in banking and retail consumer goodsbanks are trying to digitize every process to make transactions simple and fast deutsche bank coo kim hammonds has dramatically increased the number of engineers in the bank including in its india gic since she joined in 2013 i believe engineers solve problems she told toi she is looking at the endtoend processes that are run out of in india to see how tech like automation and machine learning can be applied to those processes to drive efficiency we had a 24hour hackathon involving 450 technologists in 12 locations recently and the india team won that she saidjoseph hooley chairman ceo of state street one of americas oldest financial institutions and which administers some 32 trillion of assets said data analytics is becoming the future of the company and its india centres are becoming hubs for data analyticsretail rush in retail just about every big physical store brand in the us is rushing to india to find digital solutions to take on amazons growing might target us and tesco uk launched gics in india in the middle of the last decade but they have since transformed from doing backoffice work such as accounting legal and hr support to working on cuttingedge digital solutions in the past few years walmart lowes l brands victorias secret jcpenney saks fifth avenue and ann taylor have all come in to create digital platforms that can provide customers an omnichannel experience combine physical and online retail seamlessly platforms that can make supply chains more efficient and platforms and resources that can analyse humongous amounts of data to understand customers and operations betterlowes started in 2014 with the idea of having a 1000seater centre in the first half of 2017 it entered into what became the second biggest real estate deal of the first half in bengaluru the biggest was of microsoft with the idea of taking its seating capacity to 5000the india centres are now the front office not just carrying out business functions far removed from customers says lalit ahuja ceo of consulting firm ansr they are right in the middle of what