terms of market sustainability profitability and business growth this is where the enterprise retailer looks at a middleware platform to be deliveredprice fluctuationsmany a retail industry implements dynamic pricing based on market forces of demand and supply a garment maybe expensive during winter but with a clearance sale price during summer the travel industry especially airlines offers cheap flight tickets three months before the journey and hikes it up as the days progress the underlying sophisticated backend algorithm heavily banks on reliable and real time enterprise scale integration across channels partners and vendorssystem downtime leading to siloed datawith the advent of proximity commerce the lack of an effective enterprise scale integration system leads to disparate systems besides siloed data during system downtime maintenance and unexpected crashes the eventual manual reentry into the erp or pos system is a costly affair and a time consuming onethere are a plethora of integration solutions which includes but not limited to multichannel management platforms order and inventory management addons integration connectors and native integration solutions to name a few connecting the fulfillment locations with sales channels will help ease many of the integration problems syncing product data from erp to the ecommerce platform automatically updates inventory quantities to the respective pos and other sales channels across transactionsconclusionthe above are indicators on the need to put your two cents of worth on a unified enterprise integration solution unified enterprise integrations can be achieved by leveraging modern ipaas platforms like mulesoft dell boomi or information builders ibm and oracle by consolidating systems data processes and uniform connectivity we can give a better experience to customers for better range visibility and accurate information this drives the customer experience index earns trust and builds loyalty to help springboard business growth with accelerated profitsthe ones who develop such enterprise integration solutions become leading lynchpins by have a defining competitive edge and become brand differentiators in its eternal turf war with its dynamic online pure play entrantsthis article is written by hariharan ganesarethinam director architecture integration services at aspire systems etretail published on oct 4 2018 at 0441 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app retail enterprise amazon online retail pos starship enterprise unified integration solution ecommerce oracle corporation data integration middleware homenewsindustry8 signs why retail enterprises need a unified integration solution