past singles day festivals to stock up on daily necessities consumption habits have changed demand is weaker amid the uncertainties brought on by the pandemic and singles day is now competing with other ecommerce festivals throughout the year 2021 is a year of troubled times there is the pandemic and various disasters economic growth is slow and the stock market is not performing well said hua wei a beijing resident these make people a little bit panicked after all you have a stronger sense of security if you hold onto your money she said i think people are also more rational now when it comes to consumption another shopper jiang chen said that he held back on impulse shopping this year buying only what he needed i dont think its necessary to waste time and energy in order to save a little money so the things i buy are what i need he said such as snacks and fruit jiang seemed happy with a lower key approach to the festival i hope that there will be less exaggerated publicity and hype in future singles day sales and that the discounts will be bigger he said meng xiaolu a sales manager who lives in the eastern province of zhejiang said she spent most of her shopping budget for this month on singles day sales of cosmetics and clothes because of the pandemic im not able to travel and take vacations so all i can do is find some joy in online shopping she said i think shopping on double eleven has become a habit for young people ap published on nov 13 2021 at 0841 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app alibaba singles day online shopping meituan xi jinping jdcom gmv homenewschinese shoppers spend 139 billion during singles day fest