the decadeold creator economy is now being firmly established and there has never been a more pronounced focus on the market with the pandemic turbocharging the way creators make money the momentum of the creator economy has only increased from 2020india is a land of more than 50 million content creators spread across global apps global creator market size has also seen significant growth of over 104 billion affordability accessibility and ubiquity of creation tools have been the major tools for creators to supplement their income during stayathome measures the blend of these key enablers and the level of global connectivity of individuals resulted in an irreversible moment in favor of explosive creativity many of these creators rode onto the trend out of boredom and some of them found a fulltime careerin a nutshell a creator economy is a large group of independent creators curators and community builders building independent techenabled digital businesses with the help of software and finance tools that enable them to monetize their contentlets take a closer look at the key enablers of the creator economyindependence power to the creatorsbig media has run the world of entertainment for many decades big production houses and companies had the control of deciding how when are where the content should be shared these large media companies owned the creatortofan pipeline deciding who and what audiences see and wielding total financial power over those creators and their content then came the resistancewith the advent of monetization tools software and the internet for all content creators became their own publishers anyone based on interest and capabilities could put anything online and everyone did this is how the audiencefirst businesses were born now people are happily consuming content made by creators and distributed without the need for the traditional companies after the pandemic hit the entrepreneurial spirit amongst these creators rose as many outofwork creatives sought alternative independent sources of income this is the evolution of the creator economy and it is markedly different from what went beforepatronage platforms are the new landlordssoftware coupled with financial tools has played a significant role in the boom of the creator economy platforms like youtube twitch instagram on which the creators have made fortunes through livestreaming uploading long and short video content have introduced an easy way for creators to reach their audience and monetize their content social media platforms have fueled the creator economy by providing marketplaces where creators can make their living once top creators had built an established audience on these platforms other brands reach out to them to recognize the return on investment of paying these creators and harness their onplatform reach to advertise products and services creation doing what they are good atwere at an inflection point in history where becoming an established creator is one of the most desired jobs startups that will dictate the evolution of the creator economy are the ones that are centered around empowering creators to monetize what they already do creating content power of