bengaluru technology giant microsoft and flipkart indias leading marketplace have announced a broad strategic partnership wherein flipkart as a first step will adopt microsoft azure as its exclusive public cloud platform at microsoft we aim to empower every indian and every indian organisation with technology and key to this is forging strategic partnerships with innovative companies like flipkart said satya nadella ceo microsoft combining microsofts cloud platform and artificial intelligence capabilities with flipkarts existing services and data assets will enable flipkart to accelerate its digital transformation in ecommerce and deliver new customer experiences starting with computing infrastructure microsoft azure will add a layer of advanced cloud technologies and analytics to flipkarts existing data centres flipkart has always been committed to its vision of transforming commerce in india through technology given microsofts strong reputation in cloud computing coupled with scale and reliability this partnership allows us to leverage our combined strength and knowledge of technology ecommerce and markets to make online shopping more relevant and enriching for customers said binny bansal group ceo of flipkart flipkart plans to leverage artificial intelligence machine learning and analytics capabilities in azure such as cortana intelligence suite and power bi to optimize its data for innovative merchandising advertising marketing and customer service with powerful insights about its business and new intelligent services flipkart can deliver increasingly relevant and personalized experiences to its customers said an official release from the company microsoft ceo satya nadella and flipkart group ceo binny bansal announced the partnership at an event in bangalore