new delhi speeches of the prime minister and president of india public awareness campaigns and content related to events of national importance will be among the content that will be disseminated through alexa and amazon music as part of an agreement signed between the ministry of information and broadcasting and amazon on wednesdaythe multidimensional partnership involving various arms of the ib ministry and amazon prime video alexa amazon music amazon emarketplace and imdb will focus on promotion of indian heritage through a dedicated catalogue of publication divisions books on indias culture on the amazon ecommerce website and promotion of indian music through amazon music and alexathe partnership will help strengthen industryacademia linkages through provisions for scholarships internships masterclasses and other opportunities for students at film and television institute of india ftii and satyajit ray film and television institute of india srfti and help to reduce the period of struggle for the talented artists coming out of prestigious film institutes of india union ib minister anurag thakur saidamazon prime video apv will sponsor scholarships create internship programmes and offer job opportunities for ftii and srfti students apart from undertaking skillbuilding activities in partnership with national film development corporationas we celebrate azadi ka amrit mahotsav this milestone letter of engagement with the ministry of ib strengthens our commitment to globally promote and showcase indias creative talent and stories through our multiple services said chetan krishnaswamy vice president public policy at amazon indiaindias awardwinning films and those produced as part of indias international coproduction treaties will also be onboarded by amazon prime video for its global audience