if you thought colouring books were only for kids you are still living under the rock okay little exaggeration there but if the demand for colouring books for adults is anything to go by the trend has picked up tremendously the colouring books are showing up at bookstores and online stores all across the indian market owing their popularity to the belief that they have a calming effectthe rage confirms sameer mahale sales head harpercollins publishers india adult colouring has been driving the sale of entire book category its hugely popular in the us the uk the europe and australia it has also taken off in china and japan in india its gradually catching up it will continue to grow for the next 6 months and publishers who launched in india 89 months back made substantial revenue out of these publishers are looking at indian themes and illustrators owing to the demand in the local market adult colouring books have been an international publishing trend for a couple of years now earlier this year weve brought out our first adult colouring books with indian themes we felt that people who love the colouring activity would enjoy engaging with typically an indian subject says udayan mitra associate publisher penguin random house indiacorporates love them too in fact bloomsbury indias sales and marketing vp yogesh sharma informs we see a rise in demand from the corporate sector too for a lot of organizations colouring books provide a good avenue to engage with employees through learning and development programmes growing disposable incomes and desire to invest in ones hobbies have also contributed to the demand for this category sharma addshow are they different the designs are more intricate and complex says mahale what sets colouring books apart from most other books is that these are designed and produced entirely with the enduser in mind it should appeal to the reader aesthetically as well as artistically and engage them in hours of enjoyable creative activity he further addswhy colouringin for adults a delhibased psychologist seema sharma says the reasons are many in a highstress environment these offer therapeutic offscreen time away from computers and smartphones every different stroke activates a different part of the brain she enlists these books are therapeutic meditative destressing relaxing calming mindfulness could be joyous since you focus to keep colours within the lines it helps in improving concentration and focustake your pick there is a lot in the market that you could choose from but heres our list to help you make a choice querkles a puzzling colourbynumbers book each postersize page has several hundreds overlapping circles and some parts have a number on them the numbers range from 15 one needs to colour portions marked 1 the darkest and 5 the lightest if you pick the right combination you would have your own version of andy warhol art piece hachette india the hipster colouring book this is