an ecosystem level the customer needs to be digitally connected and empowered to undertake the endtoend process digitally that requires other simultaneous processes to be digital as wellif a company is offering health insurance then customers need to be taught that healthy living will be rewarded with lower premiums these companies will have to spend to create that ecosystemlevel awareness said sachin seth digital and fintech leader at eyindias insurance sector still has some way to go to catch up with countries like south africa perhaps one of the mostdeveloped insure tech markets in the world said seth for example in some advanced insurance markets traffic violation tickets are digitised and can be verified by an insurance company to decide on the vehicle insurance premiums he saidindustry experts say digital insurance companies also need to reimagine their products for rural markets where insurance as an industry has hardly penetratedto reach the next billion users these companies will need to go out of their way to accommodate the demands of those markets