nagpur narendra jog made his decision the bar he had been running for two years had caused him a loss of close to rs4 lakh a fat sum in 1993 he had lost money in the harshad mehtatriggered share market meltdown he had broken his leg in an accident jog decided to start anew with a few large utensils and gas stoves the kitchen of his own home and a sum of not more than 6000 jog began a business if you have ordered food over the phone in nagpur chances are you know the name of that venture it is dial for food the citys first and in all probability most successful deliveryonly food service jog holds bcom and llb degrees he jokes that his training in cooking and hospitality was limited to helping his mother set the dinner table cut the salad and roll a few chapattis as a kid but he exudes a disarming cando spirit it was this fearlessness that helped him take the plunge into the catering business in 1988 when he ran the kitchen at gondwana club for a year after having a stab at the liquor business for three years he was back to make his way into peoples hearts through their stomach jog started small with one cook one bai to make chapattis and one delivery boy i would do all roles even filling in for the cook when he would go on a long leave he remembers today jogs huge trimurti nagarbased kitchen an isocertified establishment with set processes to maintain hygiene freshness and waste disposal cranks out food for at least 1000 people every day through either dial for food or catering events he has diversified into the hospitality sector and has established guest houses in the city work on his first restaurant is also underway the business that started with 6000 in 1993 has an annual turnover of 6 crore today jogs success has made him a role model he gets invited to deliver talks on entrepreneurship his tips treat the customer as king and god never let a customer go never say no take whatever work comes along follow all laws always be honest take no shortcuts admit your mistakes make sure to stay healthy take care of your employees be punctual go out there in the market because your face must have recognizable value write a diary every night set targets and always give something back to your community do things without profit motive because in the end you will profit from them he says by following that last bit of advice jog has brought change in the lives of many brahmins in need he convinced 43 of his friends and associates all of them welltodo to pool 2000 every month the 86000 corpus is used for everything from funding someones cancer treatment to sponsoring college tuition to organizing a wedding he is happy that he helped change the perception about caterers and brought respectability