hyderabad online marketplaces are increasingly bringing on board offline stores boutiques and brands to boost their offerings as well as margins voonik is running a pilot to onboard merchants while violetstreet has pivoted to showcase offline boutiques only and wooplr is in the process of evaluating its merchant base to bring sellers on board in phases the move is partly fuelled by the mobileapp only strategy followed by myntra and other online retailers the apponly route taken by online fashion store myntra saw close to 10000 skus stock keeping units going off the site said jayadeep reddy chief strategy officer at violetstreet which has onboarded 45 boutiques across three cities and processes 1015 orders a day on average reddy said it has been two months since we started focusing on offline boutiques only we showcase premium wear which results in much higher margins violetstreet also hosts a sizing tool that predicts how the garment will look on the user after alterations investor interest in these platforms has been on the rise globally wish a us and ukfocused social shopping platform raised 50 million from founders fund last year closer home appfocused social shopping platform roposo recently raised 15 million from tiger global the branded apparel space online has been taken over by major marketplaces womens wear particularly ethnic is an unbranded yet large market said pragya singh associate vp of retail at consultancy firm technopak advisors these platforms are now looking beyond online marketplaces for revenues by payal ganguly et bureau published on aug 26 2015 at 0730 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app merchants myntra wooplr voonik roposo mobileapp violetstreet jayadeep reddy homenewsonline marketplaces like voonik violetstreet others increasingly bring on board offline stores