kolkata the countrys largest white goods maker lg india has rejigged its senior management team and tweaked its sales structure in a bid to boost sales by more than 20 next year three senior industry executives said the korean major has dismantled the earlier sales structure where the country was divided into two territories with two separate sales heads and appointed sanjeev agarwal who was earlier heading sales for south and west as its national sales head the executives said rajeev jain who was heading lgs sales for north and east now heads modern retail brand shops and sell out drawing up strategies to ensure last mile sale to consumers they said lg has also roped in former samsung india deputy managing director ravinder zutshi as senior director of its enterprise products business including commercial air conditioners b2b products and it products they said zutshi who retired from samsung in 2014 was working as a consultant with lg for its enterprise business since last year rahul tayal who was heading brand stores modern trade and online sales is now overall head of marketing and online sales amit gujral head of corporate marketing will report to tayal lg india has also created a task force for business improvement the team comprising of senior managers such as niladri dutta ranjit kumar and ashutosh pant will monitor performance of the 50 branch offices and 14 regions of the company and help strengthen territories where its performance is weak the executives said this is the first time lg is creating a task force team in india which is usually there in the headquarters one of the executives said the company has added more layers and given more responsibility to indian managers so that quick decisions can be taken it has also moved to one sales head role unlike samsung which has two sales heads the person said an email sent to lg india did not elicit any response till press time wednesday according to the industry executives lg india is also grooming a second line of leaders by creating posts of four senior zonal business heads sanjay chitkara who was regional head of uttar pradesh and uttarakhand is now zonal head for east uttar pradesh and uttarakhand surinder sachdeva who was regional manager for punjab and himachal pradesh is made the zonal head for punjab rajasthan delhi haryana and himachal pradesh while p sudheer who was the regional manager for tamil nadu and kerala has been made the zonal head for south maulesh chhaya who was regional manager for gujarat is now zonal head for gujarat maharashtra and mumbai lg indias 201617 sales grew by 11 at rs 161323 crore despite the effect of demonetisation which had impacted white goods sales with industry growth rate slipping to 45 lg is the market leader in home appliances like refrigerator washing machine and microwave oven it is the second largest brand in led television and air conditioners after samsung and voltas respectively by writankar mukherjee