despite being aware of the fears around ai eas ceo says the company hopes to be able to use the technology anywayduring a qa during the eas financial results transcribed via the motley fool ceo andrew wilson was asked about the companys approach to ai in response wilson said that the gaming industry is probably going to be one of the greatest beneficiaries of ai suggesting that the tech will allow us to do what we currently do more efficientlythose efficiencies will extend both the use of ai to augment eas dev teams and to allow ai to help our players and our fans create content in our world wilson seems to be targeting a bulk approach to ai a vision of the tool that allows both ea developers and players to create more than before drawing as coo laura miele said in response to the same question from the companys rich library and history of assetsfor all that optimism however wilson was also clear on the downsides of ai touching on bad actors using ai he suggested ea will work with regulators who are famously lagging behind when it comes to laws around ai to help legislation keep up with the tech more important however is the wave of potential layoffs that could come with a shift towards aigenerated art one of the things we are also very cognizant of is there are also fears around ai the fear of displacement of the workforce is something that we read a lot about and we talk a lot aboutwilsons philosophical approach to that idea touching on every revolution over the course of time from the agricultural to the industrial hinges on the idea that while thousands of people might lose their jobs as a result of ai theyll benefit from meaningful increases in workforce opportunities over the longer term its the flawed idea that if you lost your car manufacturing job to a robot you could simply retrain as a robot technician and get a newer better job insteadea isnt the first studio to espouse the benefits of ai just last week the publisher of system shock put forth some ai artwork but was quick to face backlash from fans not least because of that games infamous evil artificial intelligence elsewhere during its investor report ea discussed its indifference to the difficulties of the microsoftactivision merger as well as the sales success of star wars jedi survivor