vu televisions has grown by leaps and bounds the company has upscaled to offer a superlative visual experience to consumers through their premium television sets the brand also owes its success to the balance between offline and online distribution channels with a 5050 ratio strategy the company has recorded sales of rs 5000 cr and sold nearly 30 lakh television sets in india a keen understanding of consumer needs and wants has helped the brand chart new peaks the latest being the launch of the allnew online store in an exclusive event devita saraf introduced the vustore through this outlet the brand will directly cater to the needs of its consumers the online store will be offering television sets at the best prices with faster installation and guided shopping this store is touted to be a highend d2c in india with an average selling price per unit of rs 20000congratulationsyou have successfully cast your votelogin to view resultfor vu televisions consumer satisfaction is vital and in a world where automation is starting to become the norm the company has chosen to be an exception through this online platform consumers will get the experience of human interaction through guided shopping personalized assistance via chats and calls vu will use whatsapp to notify all its customers about the order and delivery status after this fullfledged launch big plans are in the pipeline for this online store the brand aims to sell 25000 tvs worth rs 60cr during the starting phase of the d2c launch the company has also anticipated that a 43inch screen with full hd and 4k tvs will soon be the new reality and hence vu pioneers to offer this size with 4k resolution at the price of rs24999 which is currently the ongoing price of fhd tvs the brands 43 fhd tvs will then be sold at rs19999 devita saraf chairperson and ceo vu televisions said ever since we started the company vu has been a youth favourite however during the lockdown i received hundreds of messages on social media from young people across the country asking to make our products more affordable and directly accessible todays genz and millennial buyers are the most informed intelligent and connected generation in history weve taken their requests seriously and launched a platform that addresses their needs without compromising on the luxury brand experience that vu is famous for our hardworking youth deserves the best brand product and service and we at vu take this as our motivation to launch our d2c platform and build it into a rs500 cr business in 2022vu televisions has also gained recognition for the industrys best customer service with its iso 9001 certified 24x7 customer support centre the brand also received awards from top publishers in 2020you can follow vu televisions on facebook instagram and youtube disclaimer this article has been produced on behalf of vu televisions by times internets spotlight team