amazon will continue to spend heavily till next diwali by when they will be betting on beating the flipkartmyntrajabong combine he said market leader flipkart currently is ahead on the back of its strong presence in the online fashion space where it also owns portals myntra and jabong the gap between the two players in terms of gross merchandise value gmv is closing with investors and analysts estimating it to be around 1520 a recent report by bank of america merrill lynch said it expects amazons gmv market share to improve to 37 by 2019 from 21 in 2015 and expect it to be a close no 2 behind flipkart which it expects will have a 44 market share based on our estimates india could potentially generate 21 of amazons international gmv 81billion in gmv and 22 billion in operating profit by 2025 said the report dated september 13 when asked if amazon india is taking away market share from flipkart and snapdeal agarwal said that i look at it as customers are choosing us because they feel our experience is better by madhav chanchani et bureau published on sep 16 2016 at 0852 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app flipkart amit agarwal snapdeal amazon india big billion day redseer consulting homenewsamazon counts on product profile price to steal a march