it brings to them the convenience of oneclick purchase customization and variety rewards and discounts and a sense of trust because of the option to discuss purchase decisions with their connected communities this has been further accelerated by the growing popularity of online transactions that has bridged gaps between direct sellers and consumersthe rising digital adoption is also allowing entrepreneurs to sell their products in the most innovative ways they can now leverage a variety of social formats to connect with their customers promote their business through entertaining content like reels working on personalised solutions diversifying their business with multiple platforms generating leads and leveraging social media analytics to boost engagement in this regard amway one of the oldest names in the direct selling industry as part of its 10year growth vision has a sharp focus on social commerce as a means to enhance entrepreneurship and thus began integrating offline to online o2o to drive targeted results amway direct selling partners now lead vibrant online communities built around common passions of health beauty fitness cooking healthy living and adventure they are delivering personalised product experiences by integrating their offline connection to the online network this explains why amway witnessed online sales through its website doubling from 336 in february 2020 to over 70 today a lot of this can be attributed to its efforts to train and upskill its direct selling partner to build and grow their business through social commerce for this amway has also introduced its unique programme called creators follow abisesh mohapatras instagram herecreators empowering the social selling journeyamway creators is a platform that is now providing entrepreneurs with the digital skills needed to build and grow their businesses using social media platforms it has enabled many new and existing entrepreneurs to build communities with people who share the same interests and engage with them turning their passions into prosperity these entrepreneurs are now using innovative digital mediums like reels stories live sessions and engaging posts to grow their amway business and sell their products across geographies for this amway has introduced several initiatives like amwaynofilter which includes trainings on producing eyecatching content and photography candid conversations with external influencers and creators and other engagement activities thus creators empowers them to use personal branding and social commerce to grow their amway business and currently amway has been able to reach out to over 4500 direct selling partner from various backgrounds and locations through this program who are making the most of their social communities to take their passion and business to greater heightsin a world that is constantly in a flux upskilling oneself with the latest trends is the best way to stay on top especially when it comes to entrepreneurship amways efforts to empower its direct selling partners by making them digitally savvy is particularly helpful during the economic gloom left behind by the pandemic with social media becoming the big equaliser small entrepreneurs like housewives students and professionals now have a level playing field to