mumbai airindia the countrys flagcarrier will soon sport a glamorous new look overseen by none other than legendary french couturier pierre cardin cardin is worldrenowned for having licensed over 840 products from fashion to food to furniture in mumbai on monday he spent the day with topoftheline indian designers tarun tahiliani satya paul and ritu beri sketching his silhouettes for the flag carriers flying staff india is a country of hope when i think of india vibrant colours come alive in my mind representing the countrys rich culture and ancient civilisation i wish to create a unique identity for the airline and it could be through no better medium than the airlines staff uniform cardin told toi what brings him to india i have known the country for over 46 years now i was the one who inaugurated the first indian ethnicwear store in paris about 60 years ago i am not here for any commercial reasons but for the deep respect i have for india said the 82yearold designer he will be back to meet the indian designers onceagain a senior airindia executive said that while cardin appreciated the work and creativity of all the three indian designers he emphasised the need to create not just any designerwear but one representing the face of their countrys airline it should stand for the country anybody should be able to distinguish this airline from the rest he said v thulasidas cmd of airindia said the initiative has to do with the new image that we are creating for the airline the uniform should stand for the airlines true values reflecting the countrys deeprooted culture modern and international in appeal its a significant move towards positioning the airline