marketplaces competing with flipkart who might find it difficult to capture the fashion vertical craftsvilla continues to target an initial public offering by 2018 gupta said there is no doubt that for the other suitors the acquisition of jabong for all its declining sales and marketshare would still have been critical for snapdeal acquiring jabong would have allowed it to reassert its credentials in the rapidly growing online fashion apparel market while for future group it would have delivered a strong online footing as wellfor flipkart the acquisition provides an opportunity for it to consolidate its position in the highmargin fashion category while also keeping the likes of brickand mortar retailers such as reliance retail aditya birla and tata group at bay between myntra and jabong customers will have exclusive access to iconic global brands a flipkart spokeswoman said naming brands such as swarovski timberland and lacoste she added that flipkart myntra and jabong will operate as independent entities jabong and myntra have been going after the same set of customers said harminder sahni managing director of wazir advisors a consultancy one of the reasons behind the acquisition could be to protect myntras interests so that jabong as a brand does not rest with competitors including offline multibrand outlets looking at an online presence once a bright star and a vanguard of online fashion shopping in india jabong lost sheen lately as its investors decided against injecting capital into a business that thrived on heavy discounting for the fiscal year ended march jabongs total sales were rs 940 crore with a negative ebitda of rs 415 crore ebitda or earnings before interest taxes depreciation and amortisation is a key measure of operational performance smaller marketplaces like limeroad and voonik have a differentiated play the myntrajabong deal is unlikely to change their market shares by much said gagan chauhan senior business analyst at red seer consulting its possibly all this that explains the bluster of mukherjee ali and gupta myntra and jabong laid the groundwork over the last few years agreed ali but we are here to take advantage now