mumbai bhelpuri beats burgers just as comprehensively as farsan beats fries haldirams revenues at rs 3500 crore is more than the combined revenue of dominos rs 1733 crore and mcdonalds rs 1390 crore adding toplines of the two separate operations in india or take that popular twominute snack maggi which netted a revenue of rs 1200 crore haldiram is almost three comtimes bigger these figures for 201314 the latest available in official records when combined with the fact that haldirams commands 40 per cent of the rs 5500crore traditional snacks business conclusively demonstrates one thing whether in fast food or munchies and despite the profusion of mnc brands with high cool quotient in both categories good oldfashioned indian offerings from haldirams still dominate the market equally interestingly haldirams present both through its ubiquitous casual dining eateries and its packaged snacks is a success story with some unusual twists first the brand has survived disputes and breakups in the original agarwal family that started with a small shop in bikaner in 1937 haldiram is the biggest brand of those launched by agarwals second haldirams itself has succeeded as a national brand although the business is broken into three distinct geographybased entities in 201314 haldiram manufacturing which looks at north india clocked rs 2100 crore in revenues haldiram foods catering to west and south india had annual sales of rs 1225 crore and haldiram bhujiawala which does business in east india earned revenues of rs 210 crore third owners remain oldfashioned in that they arent looking at exiting contrary to many consumer company founders who have taken an exit route in the last few years we are more interested in building and preserving the business for the next generation says 40yearold kamal agarwal fourth generation member of the founding family fourth every savoury and sweet items sold by haldirams is made inhouse in units closely monitored by familydominated management developing and manufacturing products inhouse in over ten dedicated units has also helped the company experiment with a host of new products agarwal says by sagar malviya et bureau published on feb 3 2015 at 0744 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app homenewshaldirams leads indian snack market surpasses combined sales of mcdonalds and dominos