the initiative could be seen as an affront by businesses and competitors what has been the first round of responses from the rest of global industry both from the traditional groups and also from new generation younger leaders we have had an overwhelmingly positive response from business leaders around the world who wish to become a part of the effort and join us in making business better young leaders are also resonating strongly with the b teams mission just last week we had a group of entrepreneurs from all around the world create a mirror video of our declaration with their own declaration and their show of support this was incredibly inspiring and shows us that we are on the right path how are you going to engage with the financial sector it is believed that unless the financial juggernauts reform it will be difficult for a plan b sort of a scenario to emerge the financial sector needs to become a critical component of plan b we are making inroads and will work hard to engage leaders in this industry to have them join our effort to enable the changes we need from the inside out and help achieve an evolution of the financial sector the aim is to ensure that financing is flowing towards investments that will transform the way the world does business what is the first flush of reforms you would like to push in the virgin group in the present context the virgin group is fully committed to putting people and planet alongside profit in all we do we are on a journey and realise we have a long way to go but we are starting to see some early results in our businesses for example our airline businesses are working with the carbon war room and the aviation industry more broadly to see how to speed up the production of renewable aviation fuels through unique financing tools virgin atlantic has also been working on a review of its food sourcing and suppliers to ensure it will have the most responsible supply chain in the industry virgin active our health club chain has launched a wonderful new club in partnership with the community in the township of soweto in south africa it is also working with the south african government to promote sport and fitness back into schools by partnering our clubs with local schools we hope in time to bring similar schemes to the uk and other countries that active operates in