cinema is not just entertainment but an experience understanding this need of the contemporary audience pvr and dolby have come together to deliver the best quality cinema viewing experience with dolby atmos in one of the largest rollouts of this type of screens by any multiplex chain in the country the multiplex chain recently signed a 50screen deal with dolby laboratories to install the new technology in its cinemas across the country for more interesting bollywood news and pictures follow us on pinterest timesofindiaajay bijli chairman and managing director pvr ltd says we are known for bringing revolutionary and stateoftheart technology to our patrons to deliver the highest quality movie experience we believe that this will revolutionise the way cinema is viewed in india for latest bollywood updates follow us on g the times of india entertainmentgautam dutta ceo pvr ltd adds for our brand we want nothing but the best which is why we chose these screens with the premium sound technology they have to offer we are confident about consumer satisfaction for the latest in bollywood news like us on facebook toientertain to provide lifelike sounds in sync with the action to create a more immersive experience dolby atmos claims to be the preferred choice for nextgeneration sound in cinema with studios directors and exhibitors adopting the technology worldwide for latest bollywood updates follow us on twitter toientertainbob borchers cmo dolby laboratories says with these screens the audience is no longer just watching a movie they are experiencing it click here for more bollywood videos