the first showcase of italian films candidates for the david di donatello award italian screens a film festival that presents the best of italian cinema abroad was inaugurated at the italian embassy new delhi on 12th october 2022 a first of its kind showcase of iconic italian movies in india the films will be aired simultaneously across pvr cinemas in delhi mumbai and bengaluru and the historic new empire cinema in kolkata hosted by he mr vincenzo de luca ambassador of india to italy and mr roberto stabile head of special projects of the dgca directorate general for cinema and audiovisual of the ministry of culture at cinecitt the cultural event was celebrated in the presence of various dignitaries and renowned personalities from the fields of trade hospitality and the performing arts guests included actor madhurima tuli who starred opposite akshay kumar in baby popular singer chitranshi dhyani amongst others born on the initiative of the ministry of foreign affairs and international cooperation maeci cinecitt for the directorate general for cinema and audiovisual of the ministry of culture dgca mic and the academy of italian cinema david di donatello awards italian screens is part of a wider project of deepening cultural relations between italy and india the films presented in italian with english subtitles were il buco bymichelangelo frammartino sulla giostra by giorgia cecere qui ridoio by mario martone larminuta by giuseppe bonito and ariaferma by leonardo di costanzo enniothe glimpse of music directed by giuseppe tornatore ambassador vincenzo de luca said italian screens is the first italian film festival in india ever bollywood is a super power of the movie industry but italy is a very important platform for the european movie market italy is also the host of one of the most important events for the movie industry the venice film festival italy and india can be considered to be two cultural superpowers and i am proud that we are boosting all the cultural projects from design to fashion to movies to art performance and many more in this cultural exchange between the two countries ambassador lorenzo angeloni director general for the promotion of the country system maeci said the ministry of foreign affairs has always considered the strategic value of audiovisuals as one of the best ways to portray made in italy abroad and promote italian excellence we have therefore decided to enhance italian screens in india as a celebration of the extraordinary nation branding be it campaign with special promotional events relating to screenings in the four indian cities of delhi mumbai kolkata and bengaluru the be it campaign launched in november last year promotes with digital and social tools a new way of representing italian excellence and made in italy and this occasion with cinecitt and our diplomatic consular network is an important showcase of visibility towards the indian public it is a project explains roberto stabile head of special projects of the directorate general for cinema and audiovisual of the