direct selling company amway india said on thursday its home delivery business increased 200 over the past six months responding to which it is investing heavily on supply chain and logisticsthe company which makes nutrilite supplements and artistry skin care said it will invest rs 30 crore for supply chain and automation to fuel its home delivery and logistics networkamway india chief executive anshu budhraja said we are witnessing a rapid shift in consumer behaviour specially in retail we expect this trend to continuethe indian government announced a nationwide lockdown starting marchend to curb the spread of covid19 starting june lockdown curbs have been gradually lifted but online sales across categories including packaged consumer goods and daily essentials durables and apparel have surged with consumer shopping habits shifting away from malls and markets to online platforms advt amway said it has witnessed a significant shift to online sales from 336 in feb 2020 to over 70 now we expect the trend to continue and foresee online orders to reach over fivesix lakh per month by the end of this year the company saidthe india unit of the us 84 billion michiganheadquartered amway said it is reporting over 28 lakh home deliveries which is roughly 7080 of its overall sales compared to one lakh home deliveries before march this year amway vp global omni channel logistics sanjeev suri said the company plans to introduce sameday delivery and online return services by the first quarter next yearthe company said it will add 40 additional thirdparty manpower across the country to support online demand by ratna bhushan et bureau published on sep 10 2020 at 1253 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app fmcg shopping habits online sales home delivery business nutrilite direct selling consumer behaviour logistics amway home delivery homenewsamway india reports 200 surge in home deliveries in last six months