as the indian consumer is concerned advt by everybody i mean across all the age groups starting from younger consumers to older consumers are shifting towards online purchases as opposed to offline purchasesdo you think that the focus on brands will decline to a great extent and is it going to be more of what is available on the shelves visavis sticking to a product or brand out of loyaltythese consumers are akin to stockpilers basically consumers who want to go stores and want to buy those brands have done well to defend the crisis and again amazing results are coming out of the survey you would not believe 70 of the indian consumers that we have surveyed actually want to buy those brands which have done very well in terms of beating the crisis or companies that have taken steps to circumvent the crisis if you look at the global statistics the 70 drops to almost 50 so the messaging that we get is that the global consumer is not very much keen to buy products of those brands or companies which are doing very well in terms of beating the crisis but the indian consumer is very emotional and hence i am not surprised to see that almost 70 want to buy those brands where they have done well to circumvent beat or at least take serious steps to mitigate the aftereffects of the crisis another very interesting analysis that comes up is about the bargain hunters the bargain hunters are attracted to low prices and there again we noticed that almost 65 of the indian consumers are bargain hunters which typically means that even if you do not need a particular product if they get it at a good price they are willing to buy in the case of global consumers 40 are bargain hunters again the indian consumer is behaving significantly differently compared to the 15 countries where we have undertaken consumer surveysdo you think that the trend of online shopping is going to become the new normal even in a post covid world would that pose a problem to say the local kirana stores mom pop shopsthe answer will be in two parts one is the online shopping and the drift of the indian consumers mindset towards using online payment channels our survey indicates that almost 76 of the consumers are concerned about their health which is a very obvious answer but almost more than 50 of the consumers are concerned about their financial well being and out of that a large number of consumers are seriously concerned about the financial well beingas i mentioned this has now turned into a financial crisis as a result the consumers who are over 55 years of age have been pretty much forced to get into online shopping et now published on jun 5 2020 at 0525 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1