above mrp making a killing liquor brands like most other products have a maximum retail price but wine shops in city ignore mrp as merchants seek to recover the money spent on securing license for a year a quarter of bagpiper whiskey mrp rs 71 selling for rs 90 a quarter of mc dowells no 1 whiskey mrp rs 55 is being sold at rs 75 shops selling a quarter of mc dowells rum priced at rs 71 for rs 85 reports say excise department turns a blind eye to violations no action against shops run by tdp supporters merchants