quickly speed is of essence because there is little point in a takedown after more than 24 hours for instance in live sports but this body must also ensure that where blanket takedowns are filed there is no collateral damage as happened with google docs in this case the government must also take action against google facebook and twitter who are the major distributors of illegal content for instance songspk is blocked but a search for songspk will throw up hundreds of other results which defeats the purpose of blocking the site similarly links to illegal streams of fifa games are regularly shared on facebook and twitter the ib ministry must levy fines on those who advertise on sites known to harbour illegal content because the surest way of stopping piracy is to stop the advertising economy that funds it