in europe and it has always had a very commercial cable market he could go with a satellite company rupert murdochs bskyb which boasts that it has become the uks paytv service of choice with 6 million subscribers the goal is communications unlimited by bandwidth dish cabling or channel programme schedules all this for roughly 20 pounds a month asymmetric digital subscriber lines cable expert guy bisson who is charting the fasttrack evolution of pay tv for trade journal screen digest says the developments underline the basic differences between the us and british markets thats not the way it is in the usas ever at least some of this is to do with sex or at least the difference in american and european attitudes to fullfrontal nudity on tv welcome to the telecosm the world predicted by american economist george gilder in his eponymous book some of it is already happening today