rahman spent time at mahindras testing facility in kanchipuram analyzing soundscapes of leading electric vehicles the goal was to mix cuttingedge tech with a harmonious incar experience simulating vehicle sounds while keeping passengers attuned to their driving mode this formed a harmonious blend that captivates the soul and complements visual enhancements such as active ambient lighting and highresolution animationsdolby atmos renowned for its cinematic and lifelike sound quality has now been ingeniously integrated into the driving experience with 360 degree surround sound solution from harman mahindra has harnessed dolby atmos advanced audio processing algorithms to deliver an unparalleled auditory journey within the confines of a tranquil car cabin the electric suvs will feature a factory of soundscapes designed to create a multisensory experience that ranges from serene quietness to interactive sensual sound experiences these are complemented by visual enhancements such as active ambient lighting and highresolution animations forming a harmonious blend that captivates the soulthis collaboration with harman and dolby laboratories transports drivers and passengers into a threedimensional audio environment elevating the overall driving experience to new heights whether it is enjoying a favorite tune engaging with precise navigation prompts or immersing oneself in an enthralling podcast dolby atmos adds layers of depth and realism this innovative sonic identity transforms every journey into a personalized concert or private screening defining a new era of auditory experience on the roadsustainability lies at the core of mahindras sonic compositions each sound encapsulates the brands commitment to the planet resonating with its global intention towards innovation and excellence together these elements enrich the driving experience and mark a significant leap in mahindras pursuit of a greener futurewith this initiative mahindra sets a significant milestone in automotive branding reinforcing its commitment to innovation sustainability and global connection through the universal language of music and sound the release saidread alsomahindra oja tractors debut with 7 models starting at inr 564500mahindra unveils global pik up concept for international marketsmahindra unravels vision thare new born electric avatar of the suvfrom pick up truck to evs mms bold plan for global domination and innovation agencies published on aug 16 2023 at 0751 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etauto app get realtime updates save your favourite articles scan to download app mahindra mahindra mahindra electric ar rahman harman dolby atmos homenewsindustrymahindra collaborates with ar rahman for sonic identity and brand anthem