anyone should be able to wear intricate raiments thats the motto of sabena puri and sanchit baweja cofounders of stage3 which has partnered with designers to make their creations available on rentsabena studied in harvard business school and university of columbia when she returned to india she found that the prices of designer clothes had increased significantly and the outfits were out of reach for manyshe teamed up with sanchit a former ceo of buttons n threads and designer rina dhaka setting up the portal of stage3 in 2017 works of wellknown designers such as anju modi sabyasachi mukherjee and manish malhotra are available on rent at 10 of the original cost for a threeday periodone can have it for six days by paying 40 additional rent cost once a garment is returned it is refurbished and is good to go into another pair of hands sabena the firms ceo saidstage3 uses ai and analytics to understand customer behaviour and build its inventory we are creating an app which can be synced with customers social calendar so we can plan their outfits we are also building up our data capabilities and investing in more detailed analysis on the supply and demand sides sanchit the chief business officer saidthe startup raised 2 million in a preseries a round from blume ventures in october it previously raised undisclosed seed funding from individual investors including puneet dalmia the managing director of dalmia cement and anaita shroff adajania the fashion director of vogue magazinestage3 has customers in delhincr mumbai chandigarh bangalore hyderabad kolkata pune jaipur lucknow nagpur ahmedabad and ludhiana it follows an omnichannel approach with offline stores that are called style rooms the rental price ranges between rs 1500 and rs 4000 and the cofounders claim they see up to 20000 customers a month about 85 of the customers are women but more men are also renting from the platformstage3 has also partnered with production houses such as red chillies entertainment and yash raj films to help artistes rent outfitsthe companys collection is mostly occasion wear but it is now expanding to maternity and office outfits we are looking at offline expansion and plan to set up an experiential store in four weeks sanchit said