dvd copy protection strengthened dvds will be harder to copy thanks to new antipiracy measures devised by copy protection firm macrovision the pirated dvd market is enormous because current copy protection was hacked more than five years ago macrovision says its new ripguard technology will thwart most but not all of the current dvd ripping copying programs used to pirate dvds ripguard is designed to reduce dvd ripping and the resulting supply of illegal peer to peer said the firm macrovision said the new technology will work in nearly all current dvd players when applied to the discs but it did not specify how many machines could have a problem with ripguard the new technology will be welcomed by hollywood film studios which are increasingly relying on revenue from dvd sales the film industry has stepped up efforts to fight dvd piracy in the last 12 months taking legal action against websites which offer pirated copies of dvd movies for download ultimately we see ripguard dvd evolving beyond antipiracy and towards enablement of legitimate online transactions interoperability in tomorrow s digital home and the upcoming highdefinition formats said steve weinstein executive vice president and general manager of macrovision s entertainment technologies group macrovision said ripguard was designed to plug the digital hole that was created by socalled decss ripper software it circumvents content scrambling system measures placed on dvds and let people make perfect digital copies of copyrighted dvds in minutes those copies could then be burned onto a blank dvd or uploaded for exchange to a peertopeer network macrovision said ripguard would also prevent against rent rip and return where people would rent a dvd copy it and then return the original ripguard is expected to be rolled out on dvds from the middle of 2005 the company said the new system works specifically to block most ripping programs if used those programs will now most likely crash the company said macrovision has said that rip guard can be updated if hackers find a way around the new anticopying measures