and physical retail at the same time similarly the traditional ikkat handloom pattern found in apparel like saris was reinvented to make a pencil ikkat and leaf ikkat design that is used across products realizing the need for souvenirs that went beyond plastic models and actually represented vignettes from life in india vivek prabhakar and shubhra chadda set up chumbak a brand that started with providing mugs keychains and other collectibles but has now expanded to the home and dcor segment similarly coffee mugs designs include a dil waalon ki dilli coffee mug which has images of street food people atop the red fort and women haggling at the sarojini nagar flea market even our relationship mugs try to portray the cultural uniqueness of the relationship between siblings who grew up in the 90s he adds while the brand has gone beyond making souvenirs to apparel and home dcor as well the motifs images and themes continue to be indian according to him it is important that these souvenirs act as reminders of typical indian experiences which explains designs like turbans of india faces of india funky elephants and collectible bobble heads of bharatnatyam and mohiniattam dancers currently the brand offers bags wallets travel accessories collectibles eyewear jewellery and phone cases among others for instance some of the themes depicted on the magnets are masala dosas doodhwala and paanwala from a dosa magnet we have now come to the owl design series and the fox in the garden series which are not very directly connected to indian motifs but are inspired by the colour and design sensibilities of india the focus of their designs is to capture the spirit and unique experiences of an indian city and thus there is a mumbai meri jaan coffee mug which shows people hanging from the local trains