harleydavidson currently retails its products through 26 stores the push comes even as us president donald trump has voiced concern against the duty on imported harley bikes new delhi american cult bikemaker harleydavidson is preparing to accelerate its india engagement by opening brand stores across top metros while working on boosting exports to the us and countries across europe the push comes even as us president donald trump has voiced concern against the duty on imported harley bikes trump feels that a recent cut in import duty to 50 is not sufficient peter mackenzie md for harleydavidsons india and china markets told toi that the company is bullish on growth prospects in india and would strengthen operations harley currently retails its products through 26 stores but mackenzie said it has plans for an expansion through a very different retail concept these would be stores that would deal in specific harley apparel for adults and other merchandise these stores will not sell motorcycles the idea is to sell apparels in highend shopping malls where there is heavy footfall the stuff being sold here will not carry heavy branding from harley but will be subtle and less bold the company is looking at partnerships for this retail expansion and will begin with 12 such stores that will come up in cities such as mumbai delhi bengaluru and chennai we plan to have a lot more such stores harley also sells specific merchandise through its motorcycle stores but this is aimed at the enthusiasts these are heavy on branding harley had commenced business in india in 2009 and has sold around 28000 motorcycles since then the company has also setup a manufacturing operation at bawal in haryana to make some of the models that it sells locally bikes that are exported to the us and europe are also made here mackenzie said harley holds the highest market share in the premiumend of the motorcycle market for engines above 600cc where competitors include companies such as uks triumph and italian ducati this market is around 8000 motorcycles per annum and we are the strongest in this segment we feel that the appetite for leisure motorcycles is growing in india and so is the riding culture by pankaj doval tnn published on mar 1 2018 at 1229 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app harley davidson bikes harleydavidson harley brand store harleydavidson store harleydavidson brand store harley news homenewsindustryharleydavidson to open brand stores in india