mall suffered after the 15 million square foot lulu mall came up less than half a kilometre away taking away customers and prompting retailers to vacate the developers responded by spending about rs 5 crore to revive the mall they introduced oberon chanta a collection of 20 small stores on the third floor which previously housed a home furniture store bengalurubased forum neighbourhood mall in whitefield is focussing on getting lesserknown brands from tierii cities to get an edge over vr mall and inorbit mall in the neighbourhood recently the mall roped in mysorebased hypermarket brand loyal world the management is now in talks with mangalorebased brand harsha electronics total mall in bengaluru repositioned itself as a neighbourhood mall thats come to be known as market square since 2012 the mall was practically empty before that and it turned around in 2015 after lighthouse mall management took up the project tenyearold cosmos mall in bengaluru underwent a facelift and was repositioned as a neighbourhood mall christened brookfield mall even after being in the right location the mall was affected when inorbit phoenix market city and vr mall opened it lacked design and cinema halls in a 15 lakh square foot space they just had pantaloons and taco bell running like high street stores with their own entrances said neeraj duggal managing director of lighthouse mall management company now 80 of the mall is operational with an inox new brands pubs and salons reworking mall management experts said great mall management plays a significant role in maintaining footfalls and sales according to pankaj renjhen managing director of retail services at jll india developers have realised that good mall management and services like free parking baby care room and a mall helpdesk are some ways to keep footfalls stable and boost growth in samestore sales he said fb and entertainment contribute to about 1520 of the total mall space compared with 510 three to four years ago some malls are also going to the extent of getting fashion consultants on board to assist customers he said how to remain relevant diwanshu mittal assistant vice president of retail at jll said there is a need for smaller malls to churn their brand mix and bring in new shops and stores to help them remain relevant malls can also change their positioning and convert to a neighbourhood centre to cater to a particular catchment for example a gold souk or an fb mall or a mall with big box retail he said experts said that with high streets across the country dying out the neighbourhood mall concept is booming malls around the country are also getting in luxury brands to differentiate themselves select citywalk in new delhi is now a premium mall and houses brands such as burberry armani and aropostale ambience mall in gurgaon will welcome michael kors in a couple of months dungarwal said cities are reaching saturation point in terms of number of shopping malls mumbai has had no growth as