navajivan trust the iconic publishing house which was founded by mahatma gandhi has come up with an initiative called wear gandhi wear khadi soon they will start selling khadi clothing which will have 13 sketches onabout gandhi printed on them and these khadi clothes will be designed by their ethnic wear store swatva talking to us vivek desai managing trustee of navajivan trust shares today not many youngsters prefer khadi clothes and in the last five years we have tried to make it more appealing by hiring designers who adapted khadi clothing to current fashion trends while not compromising on our sensibilities we received a very good response and so we thought of coming up with this initiative in cities like mumbai and delhi which are famous for street fashion one can find things like tshirts with mahatma gandhis face painted on them we make a lot of sketches for book covers and so we thought of trying out sketches on khadi clothing also humne socha ki yeh sketches ko ek alag andaaz mein pesh karte hai so we finalised 13 sketches and got them copyrighted mahendra mistry a wellknown sketch artist and painter from ahmedabad has prepared these sketcheshe adds this project was almost ready about a year and a half ago but we did not launch it as we were hit by the covid19 pandemic our patrons who had a look at the sample kurtas and shirts have liked them and appreciated our efforts apart from offering quality khadi clothing this initiative is also aimed at the younger generation and i am optimistic that this will help youngsters connect better with gandhi some leading popular clothing brands from india and even a group from dubai had expressed their interest in associating with this initiative but we want to do it ourselves for us this is not a business activity but something that we want to do out of our passion and love for gandhiji and navajivan trust if the response is good we will think of copyrighting a few more sketches on october 2 this year gandhijis birth anniversary we will be ready with some of these clothes and in future we will take them to different khadi stores and also participate in exhibitions at cities like vadodara surat and navsari in gujaratquick factsthe sketches have been made by mahendra mistry a wellknown sketch artist and painter from ahmedabad13 sketches have been copyrighted by the trustthe sketches include gandhiji in different poses like praying writing and walking his famous handstitched chappals his spectacles charkha the iconic three monkeys him picking salt at dandi and so onthe first lot of clothing will be ready for sale on october 2 this year