kolkata indian retail industry is all set to get its first thematic mall at the citys newly renovated iconic metro cinema building which was once owned by metrogoldwynmayer mgm of hollywood metro central owned by the future group will run open film shows a big screen inside the mall as a theme from april this year films which ran successfully in metro cinema in its heyday will be screened as per yesteryears show timings noon matinee evening and night retailers body feels that it is a step in right direction talking to toi kumar rajagopalan ceo of retailers association of india pointed out that experiential shopping will be the order of the day you cannot differentiate on product which will be crucial is the consumer experience we are actually doing a conference later in this month on this issue he added according to him experience creates mindshare a theme like film could be a good usp for a mall or a hyper retail store a retail industry insider feels that other themes like cricket festival too could be super hit as theme in india madras hc junks plea to allow people to take own food into theatres the chief executive officer of central and brand factory vishnu prasad said customers will get to see those old classics in metro central through out the day every week one new film will be shown so while shopping one can shop munch snacks and watch classic movies in unison we are making a list of movies that were screened in metro cinema in a span of seven decades he added advt metro was established by mgm in 1935 with the screening of way out west the citys iconic was closed around 10 years back metro cinema used to screen only mgm films till 1960s according to oldtimers some of the all time classics that was first screened in metro in india include clark gable vivien leigh olivia de havilland starrer gone with the wind benhur of charlton heston omar sharif julie christie alec guinness starrer doctor zhivago along with otherslater on some bollywood superhits like big bs muqaddar ka sikandar agneepath which ran successfully for months in this iconic hall will be screenedmanish agarwal ceo east of future group indicated that going forward they might open more thematic stores depending on the location and the venue we are very much optimistic about this experiment he added currently central which is under future lifestyle has 45 stores across the country with four million square feet area every year the company will open 56 new stores with an investment of rs 200250 crore by end of 2020 it is targeting 58 stores tnn published on feb 16 2019 at 0843 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to