the care and feeding of your highprofile patients doctors and practices enjoy for the most part taking care of a highprofile patient however with the gratification and ego boost that come from being chosen to care for these individuals there are potential risks and decisionmaking principles that must not be compromised as a physician a highprofile patient is a patient and an individual in need of care and expertise and medically is no different than any other patient who seeks evaluation and treatment as a practice there is a need to understand how to interact and manage the expectations of the highprofile patient this article will discuss the advantages risks and obstacles of and staff preparation for managing such patients