ludhiana ritu kumar one of indias foremost designers has developed a unique style of her own reflecting the ancient traditions of indian craftsmanship in a contemporary vocabularyshe is now coming to ludhiana for her first trip to punjab to open her collections outlet hereritu holds the status of a revivalist in the indian fashion industry which has successfully bridged the gap between traditionalism and modernityhowever her work today has gone much beyond revival it is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense with each of her collections making a contemporary statement in a fast changing modern indiarituwho began her work with four handblock printers and two tables in a small village near calcutta thirty years ago was the first woman to introduce the boutique culture in india under the brand name ritutoday she has twelve outlets in all major cities in india ritu has gone a long way to redefining the term fashion in the indian contextmost importantly she has demonstrated that the products of the work of the hand can be as profitable as and even more glamorous than that of machine and that indian fashion is more than capable of holding its own in the international arena of haute coutureher design philosophy is based on the premise that everything founded on a good aesthetic cuts across all borders be they geographical cultural or otherwise this very aesthetic is the factor central to the indian handwriting which underlies her creationsritu kumars forte lies in traditional indian clothes that draw heavily on the textile and embroidery heritage of india and remain classics of their kind