bengaluru flipkarts unit myntra has acquired jabong from global fashion group to become indias biggest fashion shopping destination this acquisition will strengthen flipkart groups position in fashion and lifestyle segment to compete with amazon fashion in india the acquisition of jabong is a natural step in our journey to be indias largest fashion platform we see significant synergies between the two companies especially on brand relationships and consumer experience said ananth narayanan ceo myntra we look forward to working with the talented jabong team to shape the future of fashion and lifestyle ecommerce in india he added et was the first to report this development this morning jabong has been in the market for a selloff and had held talks with companies such as future group snapdeal aditya birla owned abof among others fashion and lifestyle is one of the biggest drivers of ecommerce growth in india we have always believed in the fashion and lifestyle segment and myntras strong performance has reinforced this faith said binny bansal ceo and cofounder flipkart this acquisition is a continuation of the groups journey to transform commerce in india he added with this some global brands such as dorothy perkins topshop tom tailor g star raw will be exclusive to both the platforms by richa maheshwari etretail published on jul 26 2016 at 1030 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app future group flipkart topshop myntra snapdeal jabong tom tailor homenewsflipkart owned myntra acquires online fashion portal jabong