ahmedabad ciceroni gujarats premier fashion lifestyle hyperlocal discovery platform today announced its foray into ecommerce with the launch of parisangam its first curated online popup parisangam will feature a carefully selected mlange of more than eleven labels in clothing accessories and dcor categories from across india catering to the evolved aesthetics and sensibilities of urban millennials with an engaged digital community of 12 lakh followers across social media platforms ciceroni aims to ease the journey of a consumer from discovery to purchase by giving them a direct shopping option advt ciceroni has ventured into ecommerce with plans to curate an ongoing series of fashion and lifestyle online popups each with a relevant theme and assortment of brands the first in this series parisangam brings together more than eleven labels from all across the country reflecting the inherently diverse cultures within india its rustic simplicity and urbane aspirations its mainstream fashion and growing design subcultures the participating labels are daniel syiems ethnic fashion house from shillong studio beej from mumbai the pigment edit from bangalore veena chandran ceramics from pune kilchu from rajasthan morii from ahmedabad radicals by radhika sanghvi from ahmedabad label nimbus from surat safary bombay from mumbai miko lolo from mumbai and kalpana traditional sarees from ahmedabad on the launch neha sheth founder ceo ciceroni said vocal for local has been the underlying philosophy of ciceroni right from its inception when we started off we realized that most buyers were suffering from brand coma while browsing through ecommerce sites and yet due to lack of information on local brands they would go back to buying from high street brands we shed light on artisanal labels that were handcrafted and slow in their approach and consumers found an alternative platform that provided them options it was a winwin situation for both brands and consumers our ecommerce foray is just one step further to facilitate buying from these meticulously curated designers and labels advt falguni patel head strategy operations ciceroni said we adopted the model of curating online popups for ecommerce because we knew that trust and aesthetics were the two driving words that bind the ciceroni community getting into the massmarket ecommerce segment which has everything for everyone was not really what our community would want or like our patrons comprising mostly of urban youth and working professionals have always relied on us for recommendations and they want us to curate and help them make informed choices they are internationally clued on wellinformed seek brands with strong ethics and aesthetics and are on a quest to redefine their individualism which is why ciceroni is committed to identifying out of the ordinary and remarkable labels to fulfill this quest of our consumers this ecommerce launch will also quickly enable ciceroni to reach out to likeminded audiences across the country and help emerging indian brands in the fashion and lifestyle space gain exposure to newer markets et bureau published on sep 29 2020 at 0810