diamonds are dressy whether tailored for day or night designcentric and wearable jewellery is one segment that is keeping the sales rolling hoops stackable rings and thin layered chains tiny ear studs with a sprinkling of paveset diamonds or fancycut sparklers are a hit with todays generation understated chic renditions with huge bang for your buck are available in linear formats openwork florets and a medley of geometric motifs pret diamond lines are moving off the shelves across indiacluster composite diamond settings are inmanju kothari creative director entice by kgk lately with the evolved lifestyle and sensibility of modern women the use of white and rose gold is more preferred for wearable jewellery with the shift in season a fruity palette in jewellery will be trending in the prt wear segment to champion the transition we have been experimenting with rhodium colours like reds blues and greens and that is only possible by virtue of our robust rd division theres a strong inclination among buyers towards diamond jewellery which offers value for money and gives a cluster or composite look the value chain advantages offered by the kgk group the parent brand of entice effectively fits the billa dressy gold ring with diamondset floral finials by entice kgk since 1905chandelier diamond earrings by entice kgk since 1905a stylised leafy diamond pendant by entice kgk since 1905gold floral ear studs crafted in 18karat rose gold featuring squarecut diamonds by entice kgk since 1905the sweetest spot lies anywhere in the range of rs25000 to rs90000 and rings and earring fall into the most popular product categoryas for our collections in certain categories of collections handcraft is absolutely irreplaceable on the other hand the newage technology allows us to achieve desired shapes that require utmost precision i believe that the market sentiment is only getting better and splitting buyers into two segments investors who purchase bridal jewellery and the second category that buys jewellery for gifting purpose and the prt line performs exceptionally well in this segment if we strive to work hard we will be able to recognise challenges as opportunities another key factor is to focus on product design and maintain the ethos of the brandedgy pendant chains will gain tractionsunil datwani founder gehna white diamonds set in rose gold continue to top the charts currently classic bracelets and rings as well as those that have a hint extravagance are doing well but what i anticipate in the coming season is a rise in demand for edgy chains and cool pendants girls want to experiment with chains of different length textures and designs the most popular price points are between rs 3 lakh and rs4 lakh consumers are looking forward to 2021 with renewed hope and are happy to treat themselves to baubles that they think of it as a worthwhile investmenta satin finish singleline rose gold chain with motifs dotted with diamonds by gehnarose gold chain festooned with diamondset circles by gehnathe enchanting rose gold chain is