the federation of hotel and restaurant associations of india on thursday said the proposed framework to check fake reviews on ecommerce websites must provide for sharing the identity of reviewers with business owners in a letter to minister for commerce industry textiles consumer affairs food public distribution piyush goyal the hospitality industry body also called for treating goods and services separately under the planned regulation to curb fake and deceptive online reviews one of the biggest concerns for the industry has been the lack of traceability of the reviewer which makes it almost impossible to authenticate their reviewopinion reviews of anonymous people end up creating a false impression which misleads the potential guests federation of hotel and restaurant associations of india fhrai vice president gurbaxish singh kohli wrote advt in order to keep fake reviewers at bay he said it is pertinent that the identity of every customer who is writing a review is shared if not with viewers certainly with business owners with clear provisions of traceability of the origin of the review every review with an identified customer and an identified transaction should form the basis of customer reviews especially in the case of services since reviews in the domain are already subjective in nature kohli asserted on the need to treat goods and services separately under the proposed guidelines he said it is necessary that even if some of the guidelines are similar they should always be defined and read differently according to kohli the framework should clearly distinguish between goods and services with separate set of regulations for both as the nature measures standards and principles of both the transactions are completely different from each other he also suggested the setting up of a body to regulate the conduct of online portals including online travel aggregators and food service aggregators allowing fake paid biased or unverified customer reviews in may the centre had said the department of consumer affairs would develop a framework to keep check over fake reviews on ecommerce websites pti published on jul 29 2022 at 0750 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app ecommerce consumer affairs ecomm review fhrai indian retail online shopping homenewsindustryreviewers identity should be shared with biz owners to curb fake reviews on ecommerce sites fhrai