with passenger vehicle pv sales garnering string numbers this navratra automakers are looking to get into the upcoming festive season in top gear as per industry estimates october 2020 is likely to throw up a record monthly sale in pvs signalling a turnaround of fortunes for the auto industry according to estimates the pv sales is expected to be over 332335 lac units in october a growth of around 15 over september 2020 interestingly this could be the highest ever monthly sale for pvs the last highest was 31 lakh pv units recorded in september 2017 sustained demand for personal mobility post covid and a higher offtake from rural markets are also helping the automakers clock good wholesale numbers say experts advt leading the pv sales would be the countrys largest car maker maruti suzuki on the back of improved sourcing supplies and an upbeat customer confidence while shashank srivastava ed maruti suzuki refused to comment on the pv volumes this month he mentioned that the growth is due to pent up demand and a good navratra sales leading upto the festive season in addition this industry has seen higher capacity utilisation of auto majors over the last month behind market leaders maruti suzuki and hyundai motors what is also interesting to note is the fight for the number 3 position by tata motors and kia motors industry estimates for both stand over 22000 units in a neck and neck race with kia having being buoyed by the runaway success of their sonet which has surpassed 50000 bookings till date suv player mahindra looks likely to be at the 5thposition in spite of a robust demand of their all new thar which seems to have captured the imagination of car lovers and off roaders alike however what is perking up kia is their ability to translate the bookings into quick deliveries around the festive season deliveries are critical there is no use over hyping a product and not being able to meet customer expectation said a uv dealer this navratra saw market leader maruti suzuki delivering its best performance in five years by delivering 95000 cars hyundai kia and tata motors registered record numbers cashing in upon the pent up demandtoyota kirloskar delivered a 13 rise in retail sales during the period naveen soni sr vp of toyota kirloskar which recently launched the sub compact suv urban cruiser agrees that wholesales are better as a build up to the festival season advt manohar bhat head marketing kia motors mentions that new launches in the market are adding to the numbers and auto makers are going all out for the festive season from january to august 2020 if there was an overall decline of 39 clearly segments like the mid suvs have shown growth while segments like compact suvs have seen a lower degrowth added bhat post the lockdown being lifted auto companies and ancillary companies saw demand bounce back this resulted in retail sales doing better in the subsequent