ludhiana gold is getting a bit too precious for most people to be used as a background material for studding diamonds in say jewellersat around rs 16000 per 10g for 24 carat the metal is giving the precious stones a run for their moneypeople used 22carat gold for diamond jewellery earlier now most are opting for 14carat gold that saves them around rs 5000 per 10g and the remaining money can be used for buying diamonds said sukhvir singh of sidhu jewellers he added that 14carat gold tended to be of 56 purity with other metals mixed in sukhvir used to be a diamond merchant in mumbai and shifted to ludhiana recentlydiamonds have always been an attractive proposition when it comes to matters of style you can flaunt diamonds they always make a greater fashion statement than gold said shivani a customer the increasing cost of gold has come as a blessing for those dealing in diamonds because the stones are also emerging as a more acceptable investment option for the common manashim nagpal of tanishq jewellers points to this shift in mindset diamonds are as good a way to park you money as gold people dont mind spending on them if they have to shell out the same amount of cash they are happy to get diamondstudded jewellery at the same price even if the gold carats are lowhe mentioned that the psychological barriers which people had about maintaining golds purity are finally coming down even those who invest large scale in precious metals consider diamonds to be worth buying because of the internationally competitive prices he added that gold might not remain as expensive because demand for the metal could soon come downreema jain owner of heritage jewellers said gold which is of lower purity is the best material for diamonds ornaments as it can hold the stones better these are times when diamondstudded steel and silver jewellery is also being bought so jewellers have realized that customers are after diamonds and not gold