as it prepares to launch its fullscale operation in april vice india on wednesday announced the appointment of chanpreet arora as chief executive officer and samira kanwar as head of content arora and kanwar will lead the charge as vice india officially goes live next monthvice india is a fullscale media company with content at its centre and a multiplatform distribution plan producing scripted film news and culture content from india for television svod ott and digital platformsthe company also announced a partnership with pepsico brand mountain dew a collaboration that will explore the journey of a reallife hero arjun vajpai as he attempts to climb mt kangchenjunga one of the most difficult summits to conquerwe are committed to building a company that speaks to a generation that is defining todays cultural conversation in india and that is based on values of empathy equality and inclusion all our decisions including choice of partners must reflect this core belief says chanpreet arora ceo for vice india based out of the vice delhi officevice india has already assembled more than 40 of the best young journalists editors producers and creatives in india to focus on content production editorial creative services and content distribution vice indias planned local content will span conversations across topics like food music sex identity nightlife arts politics literature and comedy showcasing the realities and diverse aspects of india without conforming to the boundaries set by multiple languages or culturescontent sits at the centre of everything we do we hope to create content and experiences that matter to indias youth irrespective of the language or regions we come from vice india will be a platform for young people to speak up be heard and also feel at home with about their own identities and ideas says samira kanwar head of content for vice india based out of the vice mumbai officevice india will offer the full suite of creative offerings including virtue worldwide the creative agency born out of vice on the heels of work with partner pepsico vice india will seek out additional clients to bring its unique authentic storytelling to the regionwe are excited to be the first to work with vice india that aims to be the vehicle and voice for the indian youth this partnership represents the convergence of two brands coming together to tell an inspiring story of courage to millions of young consumers across the country says naseeb puri associate directormountain dew pepsico indiathe launch of vice india also represents the culmination of crossfunctional planning between vice and the times of india group both of which share in the vice india joint venture hosi simon ceo of vice asia pacific adds vice indias goal is to be deeply locally relevant for youth across all parts and cultures of india we are very thankful for our partnership with the times of india led by times bridge together we have architected as ambitious a launch as vice has put