it only took 45 million to develop and build the first ever ford mustang new delhi lee lacocca the mastermind behind iconic ford mustang and a tireless chrysler saviour passed away at an age of 94 he introduced the plymouth voyager back in 1984 recognising the american familys need for fuel economy roominess comfort and function at a modest pricehe has been the man who saved chrysler in the 1980s which brought him acclaim as americas most famous ceo and car salesman he has been the president of form moto co and later chairman and ceo of chryslerlacocca has been the voice for the american auto industrys triumphs and challenges during early 1980s with us auto industry on its heels and amidst the soaring gasoline prices increasing japanese imports he stood tall as an optimist and fierce competitor that helped chrysler to revive its fortune read alsoford invests 1 bn in chicago plant revamp adds 500 new jobsford goes for crowdsourcing to improve mobility in usdispute over ford india strike referred to industrial tribunal in mach 1983 time magazine hailed him as detroits comeback kid because of his tireless effort to bring back chryslers fortune and reviving the detroit economy lacoccas automotive career spanned from late 1940s to early 1990s advt in his 2003 book wheels for the world henry ford his company and a century of progress historian and author douglas brinkley observed few people understood the sizzle that existed between the car and a driver better than lee iacocca his brain was behind the fords iconic pony car that came to market in 1964 and has been one of the most successful products the american company has ever madethanks to the low price and sleek styling the mustang was an instant sensation and it became popular to the new generation american buyers instantlyit only took 45 million to develop and build the first ever ford mustang lacocca told this event an unheard of low amount at the time to design and push a new car line though to productionin his 2003 book wheels for the world henry ford his company and a century of progress historian and author douglas brinkley observed few people understood the sizzle that existed between the car and a driver better than lee iacocca etauto published on jul 3 2019 at 1114 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etauto app get realtime updates save your favourite articles scan to download app ford mustang lee iacocca chrysler ford motor company plymouth voyager pony car homenewsindustrymustang mastermind lee lacocca