their high number of employed youth population working women and growing economic activities that propel the apparel market according to harminder sahni wazir advisorsgiven the overall size of the market delhi ncr mumbai and bangalore remain the top choices for any fashion brand to launch be it affordable or luxury or premium for kapoor of derby clothing bangalore and pune are favourites to test market new brandssince we have been established in south our southern stores give us good revenues of almost 57 but in the west pune with a huge student population is also racking in good volumes at lesser cost of operation while compared to mumbai the states with high economic growth such as gujarat maharashtra madhya pradesh haryana and andhra pradesh have demonstrated increasing potential for apparel fashion according to analysts from technopak advisors it is crucial to keep in mind that the tier ii and tier iii cities across the country have huge potential for the fashion players provided they can address the specific needs of the consumers in these cities the influx of social media is ensuring that consumers in other smaller towns such as kochi or coimbatore are beginning to shed some of their conservativeness and try out the latest trends the eastern region is also picking up when it comes to fashion its difficult to penetrate this region due to geographical barriers and a conservative mindset more and more fashion conscious consumers are emerging in this region due to its proximity towards the china border said jagdish pamwani vp sales and being human what is trending todays consumer is smart internet savvy and does lots of research before going for shopping common trends shows consumers are moving towards readymade and branded clothing and tailoring is shrinking the penetration of western wear in women wardrobe is far deeper in north and west and least in south the definition of metro sexual male will be a more evolved one said nidhi raj creative directordesign vm peter england consumers today are becoming more individualistic rather than mimicking the era of uniform is almost fading and there is a huge trend seen from formal to relaxed formal wear in men category which is driving the acceptability in offices extended to the evenings also brands are introducing more colourful wear and the sales response has been equal across the regions peter england which sells volumes of about 10 million skus every year has introduced green summer collection this season extended product lines will be an answer to engage with the young dynamic experimental fashionable consumers lastly the biggest trend is seen through online retail where fashion is driven by players such as myntra and jabong becoming bigger than shoppers stop or pantaloon is a possibility said harminder sahni of wazir advisors by avinder batra published on may 2 2014 at 0301 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post