new delhi flipkartbacked fashion ecommerce company myntra will commence its big fashion days from september 29 and will conclude the sale on october 4 the same as its parent company the company said the company expects 50 percent of its sales to come from smaller towns and cities during the sale periodmyntra has added 20 new brands ahead of big fashion days and has also increased the selection of its private labels with more than 8000 new stylesmyntras big fashion days offers shoppers a one of a kind opportunity to shop for fashion ahead of the festive season under one roof with incredible deals from sellers and brands across categories our selection has increased by over one lakh styles from the previous edition of the sale with a 60 rise in inventory year on year tier 2 and 3 cities are expected to contribute over 50 to the sale while we are focused on providing the best experience to our customers we are also delighted to be making our kirana network partners successful and providing them an opportunity to scale deliveries during the festive season said amar nagaram head of myntra and jabong advt myntra has set up 20 experience centers ahead of the festive season in bengaluru delhi hyderabad gurgaon indore and pune to offer a host of valueadded services such as flexible pick up and drop instant returns trial room and alterations of products this special service has been designed to greatly enhance customer experience and will be available round the year and expects to witness high footfalls during big fashion days the company said under the myntra extended network for service augmentation program the company has expanded its kirana network to over 15000 stores to manage 70 percent of the deliveries for big fashion daysaccording to the company it expects around 2 million shoppers to shop on its platform during the sale days by varun jain etretail published on sep 26 2019 at 0545 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app myntra small towns festive season big fashion days sales homenewsmyntra expects more than 50 contribution from smaller towns during sale