think of a telly bahubeti and youd automatically associate her with a demure saree or salwar kameez clad figure flaunting bindibangles to look like the ideal bharatiya naari while the docile bahubeti brigade continues to exist in the soapy world making their presence felt in starring roles are the new lot of leading ladies in ultraglam outfits high definition make up and trendy hair do as against boring plaits and buns sported by the other more demure telly ladies sanaya irani rangrasiya asha negi ek mutthi aasman radhika madan meri aashiqui tumse hi ratan rajput fanaah roopal tyagi sapne suhaane ladakpan ke surbhi jyoti qubool hai pratyusha banerjee in the upcoming show hum hain na are putting a fashionable foot forward in their telly outings have the winds of change finally swept over small screen or are these characters going to get another makeover to suit the respective storylines of their shows producer sudhir sharma shares in an urban set up female protagonists need to be trendy the costume of the female lead is decided by the demand of the script and the setting of the show readrangrasiya to end next month for actresses who have been playing adarsh bahus in their previous outings on prime time tv getting to sport a nattier look in their current shows comes as a welcome relief and most of them admit that they find it easy to relate to these characters visavis the coy girl next door they wouldve played before nia sharma admitsim glad that im getting to play a role which is so modern my character roshni loves to dress up and flaunt latest hairdos something which wasnt possible in my previous tv stint asha negi says my character is a sweet and fun loving girl with a modern approach to life im glad to be playing a character that is so real for roopal tyagi whos been playing modern beti and bahu for a bit says usually on gecs if any bahu is wearing a western outfit she is considered to be a vamp im happy that i could break that myth and still get accepted by the audience for over two years this shows that the audience is ready for a change too chips in sudhir sharma when you have a modern girl in the lead on a tv show it does fulfill some aspirational values in our audience which is nice as long as the new glam bahubeti brigade manage to strike a connect with their target audience and ensure a steady northward rise in trps week on week theyll continue to have a significant presence on hindi gecs on prime time tv clothes dont matter but numbers dowatch ashish sharmas journey