booking a release date for your film well in advance has become an obsessive trait in bollywood filmmakers have started giving out press statements booking advertisements and keeping an entire pr machinery handy for the sole purpose of announcing the date they have circled in the calendar for their future releases hrithik roshans krrish 3 is coming on november 3 diwali this year but we also know that his bang bangis coming on may 1 next year maharashtra day 2014 and his shuddhiis out next diwali ranbir kapoors bombay velvet is out at christmas next year and so on and so forth a trade source points out that since there are only 52 fridays and more than double the number of releases getting a premium release date has become the most important aspect for a producer so even before shooting begins for eg shuddhi will start only by the end of this year but karan johar has already decided he will release it at diwali next year he has also made the announcement public so as to keep others at baybig hero big holiday success success on a holiday is guaranteed for a big hero like salman khan who brought wanted 2009 dabangg 2010 and bodyguard 2011 on ramzan eid ek tha tiger on august 15 independence day last year and dabangg 2 just before christmas 2012 and it went on to become the biggest phenomenon ever says director kabir khan if a film is released on a holiday it does make a big difference to the opening day collections but the film has to pick up on its own merit from day 2 if the film is not good the collections will not multiply the next day even if the film is released on a holiday just like you have final matches or special award nights on weekends on television for a film a holiday release always worksdisributor speak producerdistributor nr pachisia says what matters ultimately is the content a holiday acts only as a catalyst boosting the collections of the film thus a film with poor content will not do well even if there is holiday falling during the week also if a holiday happens to fall on sunday for instance january 26 is a sunday in 2014 it will not help the collections of the film in anyway as it will be just another usual day distributor aditya choksi says holidays alone cant guarantee a hit a holiday can only enhance the business of the film ditto marketing which can only help make things better ultimately it is the content that is the king aashiqui 2 releasing in the time of ipl hype gaining momentum proves that good content will always bring the audience to the theatres the festive mood of the special holidays ensures that people go to the movies son of sardaar greatly benefitted due to diwali the competition of jab tak hai jaan and the disparity in the number of theatres between