by kapil makhijaas the novel coronavirus has put half of the world under lockdown countries and organisations across the world are finding their own ways to adapt to the new way of living the government bodies are taking all the necessary measures to limit its adverse impact on the people and the economy while the business leaders are trying to keep the company running with the workforce adapting to the new work from home culture with each day we are witnessing the unprecedented pace at which the virus is spreading along with the fear and panic amongst every living being on the planet a pandemic like this leaves a huge lifetime impact on the consumer mindset especially in a vast economy such as india every business irrespective of the sector and geography has been impacted by the novel coronavirus big corporates and startups across sectors are facing the heat of this 40day lockdown business and workforce are evolving to meet the immediate need of the market and preparing to serve consumers in the post coronavirus world having said that there is a big chance that the lockdown and the fear will give rise to new consumer habits and behaviour which will be difficult to let go even after the end of the crisis as the countries are planning their phased approach to end the lockdown we can expect people to take a conscious call of avoiding crowded places which will again bring a series of new challenges for brands and retailers advt the ecommerce of essential items and medical supplies has witnessed a major spike in demand and new customers since march the essentials and medical supplies industries have seen multiple partnerships between grocery retail chains and ecommerce players to meet the increased demand it has also led to the birth of a new wave of online shoppers and that itself will be interesting to see if ecommerce players are able to retain this new wave of customers post the lockdownwhile the recession and loss of cash flow will impact business across sectors companies with strong offline business models will have to evaluate their online presence and strategy and focus heavily on strengthening their digital commerce capabilities as digital commerce and remote working becomes a new norm in india and worldwide the companies will start investing in technology solutions that will help improve business efficiency and achieve cost optimisationtalking about the business side with everything moving to the digital world there will be a surge in adoption of enterprise saas solutions the key sectors of any enterprise or business such as customer relationship supply chain management inventory or warehouse can be increasingly managed through saas platforms as they make it easier for companies to get the required technology at a considerably lower cost without blocking any capital moreover benefits like flexible payments pay per use and easy accessibility makes it a lucrative option for companiesindia is already one the leading saas markets globally with great products across categories prior