invitations couples also arent confining themselves to giving out just wedding invitations they are now opting for wedding websites as well whats more often they seek professional help to personalize these websites says aarthy raman who tied the knot a couple of months ago with kishore one of the reasons we wanted a website for our wedding was to tell our dear ones about our relationship also we have friends across the globe and wanted them to know what a south indian wedding is all about so we created a website with details about us our family our likes and dislikes the different ceremonies that were performed at our wedding venue details and local attractions among others also its difficult to ensure that the wedding invitation reaches every one on time but sending them the link to a website is easy in a way a website is a more personalized way of creating an event on a social networking site invitations themselves have undergone a world of sea change one of the newer additions is the tellingmylovestory invitation content writer jessica daniel and raghu krsihnans wedding card is a 10fold one which has their photos and an elaborate account of how they fell in love and got their families to agree to their match she says since we belonged to different communities it was a difficult task to get our parents permission for the wedding finally when we got their blessings we thought it would make sense to tell all our guests about our journey to the wedding we sat together and designed our invitation giving our personal details and also the details on the two different ceremonies that we plan to have we also printed our family photos and included some shots from our prewedding shoot thats not all apart from albums families also invest in wedding magazines we did a 100page magazine recently that featured information about the couples ceremony their interviews and what friends and relatives felt about the wedding families circulate these magazines to their close friends as a return gift says amar going techsavvy on the big day while cinematic capturing of weddings and personal videos are gaining popularity photographers and videographers have also taken the whole scenario ahead by going techsavvy on the day of the wedding senthil kumaran who has been covering weddings for the past 10 years says in the last couple of years weve started using highend equipments like jimmy jib which are usually used in cinema shooting to cover weddings we also do onspot mixing to give the special effects on the tvs and screens for example we use footage of temples or beach or other destinations in the backdrop and project the mix such that it looks like the wedding is actually happening at one of these locations he adds couples today want to have happy memories of their big day and dont cringe to spend a lot on photo and video coverage it costs a minimum of rs