are desperately looking for ways to get in touch with that child within them this specific market has been described as the peter pan market where adults buy and experience a thing that reconnects them with their childhood vineet bajpai advertising guru ceo and author of the 30 something ceo explains why there is a surge in the rise of this market the current generation of adults those born between the 60s and 80s is one that has worked incessantly on building careers and prosperity that is comparable with the best in the world however this struggle in changing middleclass india to a worldclass india has taken its toll we have become a generation that has witnessed accelerated success combined with accelerated ageing and seriousness and now there is a visible desire to reclaim the carefree bliss of childhood like jm barrie wrote in peter pan all children except one grow up be that childquotes i try to remain happy without a reason i forgive and forget easily i carry no grudges i always focus on the brighter side of thingssana khan actor curiosity and a spirit of adventure keep the child alive in me every now and then i play pranks on my friends husband and children the thrill of putting them in a dock makes my dayneelam pratap rudy socialite just as a child i enjoy every moment of life be it getting wet in the rain making paper rockets or attacking laddoossonarika bhadoriya actor my positivity keeps the child in me alive i live for the present and dont think about tomorrow i try to remain joyful and laugh out loud from the heartsanjeeda sheikh actor it is important to be with people who let you be children are happy because they do what makes them happy most of us are engaged in doing things to please others shiv karan singh restaurateur