seoul hyundai motor company on thursday revealed the first images of its fourth generation of tucson which the korean carmaker plans to digitally premiere on september 15new design highlights include the latest evolution of hyundais signature headlamp architecture called parametric hidden lights and a dual cockpit layout that offers personalized space intuitively optimized the images hint at innovative features befitting tucsons signature boldness and pioneering spirit for its fourth generation hyundai took the allnew tucson to the next level of automotive design making it the first csuv in its class to be available in two different dimensions while sharing the same namethe mission of sensuous sportiness is to elevate the emotional qualities of automotive design we want our customers to feel moved with the allnew tucson we are introducing its ultimate evolution and a definitive statement about hyundais unstoppable forward momentum said sangyup lee senior vice president and head of hyundai global design center tucsons advanced experimental design is true to its pioneering spirit and raises the game in the industrys most competitive segmenthyundais sensuous sportiness design identity first introduced on the new elantra brings an emotional punch to tucsons avantgarde parametric dynamics design theme the allnew tucsons advanced exterior styling expresses what hyundai designers call parametric dynamics with kinetic jewellike surface details that will have people doing a double take parametric hidden lights provide a strong first impression these signature drls daytime running lights are seamlessly integrated into the jewellike grille only revealed when turned onoverall the new tucsons body is bigger and wider than previous generation models offering a long hood and short overhangs on a stretched wheelbase that give it a slinky coupelike character from the side angular body panels offer yet another interpretation of parametric design chiseled surfaces create a striking contrast between sleek silhouette and masculine wedge suggesting forward motion even when standing still taut athletic shapes seamlessly merge into angular wheel arches where alloy wheels provide a powerful and dynamic stance getting into the allnew tucsons spacious interior is like entering a neatly organized room where everyday concerns disappear not unlike the feeling of a modern boutique hotel where your comfort and convenience are the utmost priority the evolution of tucsons interior layout led to a lower instrument display and removal of the gauge cluster housing for a decluttered surface layered sensuous forms reinforce the feeling of openness the broad ridge of the dashboard blends seamlessly with the doors wrapping around front occupants like a deep gorge the vertically oriented fully integrated center fascia descends to the console like a mighty waterfall twin silver garnish lines streaming from the center fascia to the rear doors harmonize neatly layered premium surface materials in complementary neutral tones