gain is from it from that point of view we help rather than being cowed by the controversy premji thinks europe could do with his companys help the uk and the us are quite similar in that they have high productivity englishspeaking workforces who dont mind working long hours working in those countries is not a problem he said the culture in europe was different for example in france you cant work more than 35 hours a week it does not help investments at the same time he made it clear we cannot afford to be out of uk germany or france all of which have markets of the same size as wipro has entered new fields it has found the big players move on beaten by indian companies cost and competency now premji aims to overhaul the very largest consulting groups in the world all of whom have deep pockets and armies of professionals already embedded in blue chip companies our competition is increasingly from accenture ibm cap gemini and eds said premji they are the most aggressive in business and really in the future they are the people to watch