one of the most remarkable developments menstrual products users have witnessed in recent years is the creation of period underwear this is the result of the continuous innovation in the menstrual products segment to make menstruation hasslefree and comfortable it has been designed with the belief that menstruation which is a natural phenomenon should not work like a barrier for women preventing them from doing work or postponing the samesince their emergence period panties have proved their worth to be a sustainable alternative to disposable ones while being a great companion for women during periods they provide extra protection maximum absorption 810 hours of dry comfort and absolutely zero leaks this is the key reason why period underwear has been gaining the increased attention from women you can understand the rising popularity of period underwear in india by the fact that their sales are projected to grow at a 184 percent cagr between 202232 women are swiftly switching to it pallavi utagi the ceo and founder of a baby and mom essentials brand talks about why you should consider adopting period panties especially during periodssafe and hygienicthe primary concern of women during period is how to maintain the highest level of safety and hygiene as their wellbeing depends on it the flow during periods can cause infection and diseases its life depends on your care ie steady typical detergent wash best as far as traditional menstrual hygiene products are concerned period underwear is a sustainable stressfree hasslefree choice they are extremely helpful in removing moisture from the body apart from that they help in avoiding tss toxic shock syndrome risk thus any possibility of flowinduced infection can be eliminatedhigh absorption power your comfort is directly proportional to the suction power of the panties you wear period underwear comes with more absorption power up to four times higher than conventional tampons women experiencing heavy menstrual bleeding or facing postpartum incontinence and bladder leaks need underwear with high suction power and period underwear are all they need period underwear are capable of ensuring 810 hours of dry comfort and absolutely zero leaks making them the ideal sanitary solution for all levels of period flowsreusable and environmentally sustainable made with multiple layers of fabric instead of the usual use and throw plastic sanitary napkins period underwear can be washed and reused as many times as you want unlike sanitary alternatives made from plastic period underwear are made from various materials like plant based fabric such as bamboo and cotton which make them the best absorber and a breathable material to wear hence period panties are environmentally sustainable as wellfreedom from odourdealing with postperiod smell caused by bleeding and blood collection is not easy especially with traditional period care the highquality period panties are designed to offer users relief from the foul smell as they contain odoureliminating substances the multilayer configuration not only helps in absorbing blood but also keeps panties dry which ultimately results in the complete elimination of odour this ensures your