ecommerce major amazon today said its ongoing festive sales have been the biggest till date driven by strong growth in segments like smartphones large appliances and fashion amazons fourday festive sale which commenced on september 21 clashed with those by rivals flipkart and paytm we have seen 25x growth in smartphone sales 4x increase in large appliances and 7x in fashion sales this is our biggest ever sale amazon india vice presidentcategory management manish tiwary told he added that there was a secular growth across categories more than 85 per cent of the new customers who came to our platform for the first time were from tierii and iii towns he said tiwary said amazon received orders from locations like leh and lakshadweep which are difficult terrains to service our focus has been on getting people to shop online they shop online not just for better value but also better selection and convenience he said amazon which is locked in an intense battle for leadership in the indian market has made significant investments over the last few years in strengthening its logistics and infrastructure operations in the country it has been expanding the products available on its platform as well pti published on sep 25 2017 at 0830 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app amazon 25x growth flipkart ecommerec amazon india homenewsamazon sees growth in phone fashion segments in festive sale