mangaluru being driven by a young demographic profile increasing internet penetration and relative better economic performance indias ecommerce revenue is expected to jump from 30 billion in 2016 to 120 billion in 2020 growing at an annual rate of 51 the highest in the world according to a joint assochamforrester study paper while in terms of base india may be lower than china and other giants like japan the indian rate of growth is way ahead of others against indias annual expansion of 51 chinas ecommerce is growing at 18 japan 11 and south korea 10 according to a joint study with annual additions of 25 million internet users india is ahead of countries like brazil and russia even within the brics nations india has an internet user base of 400 million in 2016 whereas brazil has 210 million internet users and russia has 130 million of internet user interestingly about 75 of online users are in the age group of 1534 years since india is one of the youngest demography globally this is expected to be a continuing trend in coming years given the age distribution in india said d s rawat assocham secretary general it is not surprising to see the growth among categories focused on younger audiences in the last 12 months added the paper the maximum online shoppers are from the 1524 years of age group comprising both of males and females online travel has seen growth across all subcategories including car rentals airlines hotels and travel review and information sites the top 10 sites among the travel category show a good mix of travel options as well as information users are seeking information on travel options on a regular basis with the railways being the largest target one out of every 5 online users in india visits the indian railways site retail category penetration has increased to 65 million unique visitors a month registering an annual growth of 55 the growth has come across all retail categories and most of them show promising transactions and conversion rates along with growth in visitors apparel has been the fastest growing subcategory in retail and reaches 24 online users increasing internet and mobile penetration growing acceptability of online payments and favourable demographics has provided the ecommerce sector in india the unique opportunity to companies connect with their customers it said branded apparel accessories jewelry gifts footwear among the major hits on the ecommerce shopping which is moving up fast on the mobile phones applications in india roughly 6065 per cent of the total ecommerce sales are being generated by mobile devices and tablets shopping online through smart phones is proving to be a game changer and industry leaders believe that mcommerce could contribute up to 70 per cent of their ecommerce revenues tnn published on may 9 2016 at 0810 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive