kareena kapoor has been chosen as the face of lakm absolute she is a perfect fit for the brand as she embodies the quintessential essence of beauty which the brand represents as the face of lakm absolute kareena will be part of the brands campaign and unveil the absolute looks at the lakm grand finale by manish malhotra at lakm fashion week winter festive 2011 lakm absolute is a highperformance long wear make up range with world class products that last upto 16 hours this premium range of cosmetic has been specially created for the woman of today who leads an international life with a soul that is indian at hearttalking about being the face of lakme absolute kareena kapoor said im very proud to be associated with abrand that introduced the concept of makeup to indian women and today im excited to undertake this newjourney with them lakm absolute keeps my skin radiant and makes me look beautiful the whole day without the need of any touchups its long wear and highperformance products are just what i needwhile speaking about the new products she says one of my favourite products is absolute lip last with itsprecision brush and im totally hooked on to the plump and shine glosses for the range of sensational colours itoffers there is something for every occasion as a face make the white intense twoway compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters which protects my skin from the sun i completely love the absolute mattreal mousse for daily wear as its extremely light and renders a natural glow to my skin while the soft focus foundation is perfect for the glamorous party look amongst the eye products absolute kohl ultimate is my favourite kohl that gives it a one stroke black color farida kaliyadan general manager lakm says we are delighted to have kareena as the face of lakmabsolute and launch its exciting range of products lakm absolute has been specially designed keeping in mind the indian skin tone texture and weather conditions the range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life kareenas confident persona and beauty makes her the perfect choice for lakm absolute she is a performer par excellence and embodies what absolute stands for