job sas marketing analysts leeds yorkshire my client is a market leader in consumer information credit management they offer a huge range of innovative products and services that enable businesses to costeffectively identify engage and convert more new customers whilst optimising existing customer profitability the purpose of the roles is to provide analytical support to clients operating in the marketing arena the successful candidate will deliver a variety of projects including profiling segmentation and targeting models in a multichannel environment the successful candidate can expect to get involved with the following types of activities meeting with clients to agree the nature of the support they require and to design solutions that address their issues specifying the data required from the client loading the data into sas converting and preprocessing the data ready for analysis exploratory data analysis using a variety of statistical techniques undertaking analysis of web site usage ppc seo and email campaigns developing propensity and segmentation models using sas knowledgestudio producing maps profile reports using microvision discoverer the type of projects delivered by the marketing analytics team includes response analysis developing response and conversion models campaign analysis analysis of website usage seo and ppc campaigns chaidregression analysis profiling segmentation mapping development of predictive models for crosssell propensity customer value churn building customer market segmentation models using cluster analysis marketing analyst required to years experience in an analytical environment marketing experience preferred but not essential base sas programming skills essential knowledge of statistical techniques preferred eg chaid or regression ability to use microsoft office tools eg word excel and powerpoint essential senior marketing analyst required 3 to 5 years experience in an analytical environment marketing experience essential base sas and sas stat programming skills essential ability to build models using chaid logistic regression and clustering techniques expert user of microsoft office tools in particular microsoft excel experience of presenting to different levels within an organisation essential knowledge of the retail sector would be a distinct advantage other stuff salary up to approx k doe bells whistles stakeholder pension life assurance health insurance bupa location based in a modern city centre office in leeds yorkshire interested please send word cv detailing current required salary not for you sorry but you know someone suitable can pay a referral fee this job was originally posted as wwwtotaljobscomjobseekingsasmarketinganalystjob