instantly that people immediately wanted to see it on many other products which led to us launching keychains tshirts and mugs prior to setting up chum bak both prabhakar and chadda were working in corporate jobs while the former was in a marketing position the latter was with an it firm after quitting chadda re searched about the segment and the product for over a year before launching the brand the founders raised the initial capital by selling their flat to place orders with suppliers we launched the online portal and physical retail at the same time in the first phase we started by selling in multibrand outlets like crossword sapna book house and small boutiques recounts prabhakar after the first round of investment in 2012 we launched our first store in forum mall in bangalore in 2013 followed by the launch of our first flagship store in bangalore in 2014 the same year we launched three more largeformat stores in delhi since then they have set up over 35 stores across the country with products across categories currently the brand is working on designs that are acceptable globally but retain an indian appeal nonetheless the idea is to be a design house based out of india and reimagine everyday ideas to give them a new feel for instance one of our recent wall art pieces focuses on salads and is inspired from everyone at office ordering loads of salad he elaborates similarly the traditional ikkat handloom pattern found in apparel like saris was reinvented to make a pencil ikkat and leaf ikkat design that is used across products one of the rules that we follow when we create new designs is that anyone without having to see the logo should be able to recognise that it is a chumbak product prabhakar concludes