lr pradeep shrivastava executive director rajiv bajaj md and rakesh sharma ed bajaj auto ltd launch the new pulsar f250 n250pune the new pulsar 250 launched on october 28 2021 exactly 20 years after the brands debut on october 28 2001 is expected to strengthen its makers position in the premium motorcycle segmentits on the back of pulsar that bajaj auto made the transition from a scooter maker to a motorcycle major which sees half of its sales coming from overseas marketseverything we know we learnt through pulsar its the root from which we have all the fruits of its other motorcycles rajiv bajaj md bajaj auto said in his typical candid style he admitted that the new pulsar could have come earlier advt recalling some of the bittersweet memories of the companys journey to be a motorcycle major bajaj said pulsar which in a way was intrinsic in leading bajaj autos relationship with the austrian oem ktm was also a casualty because of the relationship we took our eyes off pulsar to focus more on developing the bajajktm collaboration he addedwe are 3 years too late with the new pulsar bajaj said some of the extra time was also due to the companys strategy of doing a truly allnew product he addedwith the pulsar 250 at a premium of inr 7000 to inr 9000 over the existing pulsar 220 bajaj wants to offer more product for the same cost to the company and more brand for the customer definitely but not immediately the new pulsar will see variants with smaller displacement engines he said bajaj auto has sold 12 million pulsars over the past 20 yearswith a strong focus on an ebitda margin of 20 rajiv bajaj wants to play the game with fewer brands offering products in multiple price segmentstoo many brands are worse than too few brands he said the efforts at bajaj auto will be to strengthen its marketing strategy to convey its more brand for the customer strategy better starting with the allnew pulsar bajaj saidbetting on bet and eating oatsin the current disruptive age when startups are bringing much of the disruption especially in the ev industry bajaj believes established companies like his will still have the edge in the long run he said that he prefers to bet on bet bajaj enfield tvs in sustainability and performance even as some startups look at challenging the legacy companies advt drawing a parallel to a champions diet of oats he said the oats for breakfast for the legacy champion companies would be ola ather tork smartealso read bajaj auto launches new versions of pulsar 250 price starts at inr 138 lakhthe new model of the pulsar brand that led the company s transition from a scooter maker to a motorcycle oem comes in two variants of n250 priced at inr 138000 and f250 priced at inr 140000see more details by sumantra bibhuti barooah etauto published on oct 28 2021 at 0440 pm