subhash zaveri manager tribhovandas bhimji zaveri keeps hallmarked gold ornaments state regular customers trust quality novel customers ask hallmarked gold never suss out purity gold products says however increasing awareness among people branded atomic number 79 jeweler mislead consumer saying cheaper gold also pure says ms rajput jewellery shop owners sooner tolerant bi felt business long time foreigner like bis could set standard hallmark scheme first kind india hallmarks official marks use many area guarantee innocence signs gold purity myth suppose mr basu adding kdm means use cadmium soldering hidden fact however pay gold mark hallmark could unclean else would justify every big small jeweller plush shop questions consumer activist shirish deshpande hallmarking would pick consumer starts asking feels pandya chairperson gem jewellery export promotion council bombay cites example kuwait piece jewellery broken certain carat call leading jeweller substantiate newsprint told shop assistant gilded better cheaper hallmark gold mr gopal points indian consumer surprisingly insensitive comes purchase golden establish april last year voluntary outline far given license shops mumbai similar story bureau indian touchstone bis launched hallmark scheme close twelvemonth recently collected gilt samples random delhi gold market fact use atomic number 48 banned several countries fumes toxic reduce life journeyman says ms rajput common experience give gold ornaments remade trade some other jeweller get actual price article mr deshpande points popular shopkeepers customer consumer rights activists point shops flaunt bis certificate sell gilt hallmarked consumers almost taken granted goldsmith cheating order n g wagle chemical technologist former chairperson consumer guidance society india customers ask hallmark mark see box sure enough buying pure gold says basu manager head bi bombay shopkeepers apparently also say customer hallmarked gold expensive customer pay rs rs hallmarked au ornaments plain terms ornaments bought girl wedding spouse birthday may carat gold evening leading jeweller send serving chilled soft drinks swore purity gold all the same shops flaunt bis certificate keep hallmarked ornaments says ms rajput bis authorised three assaying hallmarking centres ahmc western region comprising maharashtra gujarat goa jeweler bis licence get ornaments hallmarked ahmcs fact two jeweller shops raided last month turned carat gold carat says senior official customers also lured easy signs like engraved gilded items usually touted big diminished jewellers strike off purity rajesh gopal regional manager tanishq jewellery retail chain tata group says message sent across client paying pure gold mumbai glisten gold proverb unburnished truth gem jewellery industry nothing comparable happens india swell indian hobby passion investing money glittering metal clouded customer judgment per cent stock gathered shockingly less carat says sharmili rajput manager west world gold council works quislingism bis mr deshpande discovered tanishq showroom machine per cent people visited shop check purity ornaments bought jewellery shops machine disappointed