joy to peoples lives which is going to be desperately needed for a country that has been struck by the pandemic and has been in lockdown for so long both to lift spirits and create a sense of togetherness that this is an important tournamentthird challenge was how do you communicate to a country that has been affected by a pandemic in a certain way you know that something joyful and full of life and spirit is coming and they are invited to come and watch we dont want to be insensitive you want to be empathetic because all of us have our own stories to tell about how we dealt with the pandemic and a lot of us perhaps have stories which pulled us down to some extent in that context how do you invite viewers to connect with something that is all about fun joy and a sense of festivalthe fourth was the conceptualization design and deployment of the biosecure bubbles it is bit of a peculiar situation with ipl happening in uae unlike any other global tournament it is not one secure bubble its actually four different biosecure bubbles one in mumbai which is a central biosecure bubble one in dubai one in sharjah and one in abu dhabi how we set protocols which firstly keeps at bay any possible contamination of the biosecure bubble and secondly in case there is a contamination how do you control the contagion and make sure the infection doesnt spread i think part of it was science and working with medical experts and the other part was to work with the production design itself to come up with protocols that still allow you to put together a great broadcast but keep people safethe final challenge was if you are not going to have fans in the stadium how will you mind the broadcast in such a way that it doesnt look like a pale shadow of the ipl the last thing you want is to create all this hype around ipl get people to come in and have them complain about the fact that this doesnt feel like the ipl or feels like a downgraded version so the final challenge was how do you design the broadcast in a way where we approached it in an interesting manner we thought that we will not try and make up for everything that isnt there we will redesign the game and how its broadcast from scratchso we started by imagining what the broadcast should look like if a game was being played in a field and then worked the plan instead of saying this is not there and thats not there we said lets redesign ipl can this truly be ipl broadcast 20 can it be a complete redesign of the ipl broadcast both in terms of video and audio and in terms of consumer experience it was a reimagination exercise he explainedtouching on the sensitivity factor in