in the right direction as it looks to increase efficiencies across supply chains and bring down overall logistics costs from the current 14 per cent to single digits thats likely to improve the competitiveness of indian products and bring down costs for the endconsumerhe asserted that the governments policy initiatives such as make in india and productionlinked schemes pli act as a growth booster for small sellerswith the gst councils decision to exempt small online businesses from mandatory registration small businesses will now be able to go beyond their local catchment areas and access a much wider customer base leveraging the panindia reach of digital barnwal explainedmoreover small businesses that operate online can grow twice as fast as their offline peers this will boost their income potential and help them become resilient to local economic shocks with this more entrepreneurs will be incentivised to set up their businesses driving job creation in turnmeesho being a horizontal platform sells products from a large number of categories currently it sees a strong surge in demand across categories like fashion home kitchen furnishings consumer electronics and accessoriesthe ecommerce platform also has the lowest gross merchandising value gmv concentration by suppliers in the industry as the company said read alsosmall cities dominate ecommerce platforms festival sales industry playersdecoding internet commerce startup meeshos business modelmeesho announces 11day reset recharge break to help employees prioritise mental wellbeing by anurag sharma etretail published on oct 17 2022 at 0801 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app meesho barnwal sanjeev barnwal zero penalty national logistics policy digitisation unicorn online shopping etretail 3pl homenewshow meesho is penetrating tier 2 3 and 4 cities