but luckily now weve crossed that bridge since the day we launched seeing the increase in business most restaurants are happy to work with us and are happy to recommend us in addition getting them accustomed to processing orders through electronic alerts and accept online payments took a lot of work too but once on board and functional they see the benefits says aditi once the stage is set you are ready to kick start your business but thats only winning half the battle a new business needs promotion and publicity too suchna says the main problem that i face is marketing in india as you need to have huge budgets i rely on word of mouth and use social media first reactions aditi talreja i generally get two kinds of reactions one from a techsavvy crowd who thinks its a great idea and a lot of fun to order online and be surrounded by food the other from the not so techsavvy people who wonder exactly what it is but then once they realize we accept phone orders as well are delighted by the prospect of all their food needs from mithai to pizzas being solved under one roof suchna hegde shah whoever has heard about it has been intrigued and interested by our travel concept when you see the kind of villas we are staying at and the experiences we have its amazing you are lunching at the vineyards taking cooking lessons from the local chef and at the end of the day also relaxing and enjoying the experience being a woman in the field aditi talreja ive only been an entrepreneur for a little over one year so i havent observed the change personally but i can say that being a woman did not make it tougher for me to start out family friends and colleagues were supportive and encouraging which has gone a long way towards the success of delivery chef suchna hegde shah women are really getting out and about women power is taking on they are taking off managing it all word of advice women entrepreneurs are not an uncommon sight to see however if you do decide to take the path and do what you love the most here is some word of advice from people who are doing it successfully starting out is exciting but at the same time a huge time commitment being well planned in advance and trying to do as much ground work as possible contributes a lot to shaping the business eventually says aditi following your true calling and converting your hobbies and passions into your livelihood is a dream of many but few end up really doing it you live only once do something you really love and make the most of it says suchna lessons learnt aditi talreja a very important thing ive learned working in india is patience as opportunities do knock at the door if you wait for the right time suchna hegde shah