new delhi fashion etailer myntra today said it expects 1520 per cent of its sales to come from its desktop website which will be relaunched next month a year after going apponly fashion etailer myntra has now decided to relaunch its desktop website from june 1 the relaunch of a fullfledged site is aimed to provide convenience to a segment of customers especially women customers who have a marked preference for browsing and shopping on multiple platforms such as mobile tablet desktop myntra said in a statement myntra part of ecommerce giant flipkart had attributed its earlier decision to go mobileonly from may last year to the manifold growth in traffic from smartphones stating that its mobile strategy had witnessed huge success myntra said it had seen 70 per cent growth and become the most loved mobile app amongst leading indian ecommerce firms oer the last year despite the many clear positives the company has decided to revisit its strategy and relaunch the desktop site the biggest reason for this is the feedback from myntras consumers it said an internal study also suggested that myntra could expand its customer base by 20 per cent if it allowed users the flexibility of using multiple platforms for shopping it added myntra expects 1520 per cent of its sales to come from the website the statement said myntra ceo ananth narayanan said while it is still true that the mobile experience is far superior to the web we have recognised that some consumers still want the option to shop on the web and were humble enough to listen to our customers according to google play store myntras app has seen over 10 million downloads following myntra many internetbased services companies had begun contemplating going apponly with the likes of ola announcing the same there were indications that myntras parent firm flipkart might itself take that route pti published on may 6 2016 at 0859 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app google flipkart play store smartphones homenews1520 of sales to come from website myntra