with tollywood celebrating telugu cinema day today the proposed bifurcation of the state has paved way for two film industries telangana and ap along linguistic lines two years ago the telugu film fraternity officially declared september 15 as telugu cinema day commemorating the 80th anniversary of the first telugu talkie bhakta prahlada released on 1509 1931 however the announcement of the proposed bifurcation of andhra pradesh could well have spelled doom of telugu cinema as we know it the formation of telangana film force and telangana cinema chamber of commerce has paved the way for a bifurcation of film industry along linguistic lines director n shankar elected president of telangana cinema chamber of commerce is hopeful of anointing a special day to celebrate cinema of the telangana region as well telangana has a unique cultural uniqueness of its own and the emergence of a cinema that represents the true cultural identity of region is a natural progression just as every state in the country patronises its cinema telangana state also will though it is too early to talk about something like a telangana cinema day i am hopeful that someday it will become a reality it is only natural anticipates shankar adding please dont get us wrong thinking that we are disassociating from telugu cinema we are just looking to assert our regional identity on the larger paradigm of indian cinema telugu cinema historian harikrishna mamidi reckons cinematic assertion of telangana cultural identity is indispensable to the formation of the state be it actors writers directors or technicians telugu cinema has always been dominated by people hailing from guntur kirishna east and west godavari districts and naturally the representation of telangana identity and issues have always been skewed so now that the formation of telnagana state is finally happening after over five decades of struggle it is essential for people to cultivate a mainstream cinematic representation of their identity explains harikrishna envisioning a future where telangana cinema will exist as a regional entity while tollywood will remain the mainstream industry of both states however n shankar avers that for telangana cinema to become a reality the croony capitalistic economic model of tollywood must be overhauled over 90 of theatres in the state are controlled by a handful of individuals who also own major production houses and studios we must break this nexus and bring back the threetier model which existed until the 80s where production distribution and exhibition of films were controlled by different parties this will not happen without the patronage of the government says shankar meanwhile many are mooting the emergence of deccanwood the culture of hyderabad is very unique from the rest of the statewe see influences of kannada marathi and tamil cultures many intellectuals believe that hyderabad is ideal for the rise of an allinclusive deccani cinema that will be a game changer but it will depend on the kind of patronage the idea will receive from the government reckons film activist kathi mahesh