paris replica shirts bearing his name are flying off the shelves followers are flocking by the million to his new clubs social media accounts and tv rights suddenly look a bargain lionel messis arrival in paris has set the money train in motionparis saintgermain chairman nasser alkhelaifi bluntly told reporters on wednesday that people would be shocked by the revenue the 34yearold sixtime ballon dor soccer world player of the year would bring to the club he joined as a free agent the previous dayin psgs flagship shop in central paris one fan who queued two hours to buy a messi shirt as soon as the argentine signed was more than happy to part with the 165 euros 194 his purchase cost himi just had to come and buy it 18yearold jonathan bouyer msied said beaming it will bring psg a lot of money and it will bring fans a lot of fun and joy theres something in it for everyone and everybody will be happyamazon which in june won the rights to broadcast 80 of the top french divisions matches at a fraction of the original price after partner mediapro pulled out is certainly among the winners said sports marketing expert vincent chaudelamazon already got its early christmas present in june and now just won the lottery broadcasting so many matches for so little money with messi on top of that its all a big win said chaudelthe second winner is psg which will consolidate its spot among the worlds biggest clubschaudel expected however that the actual financial impact for which the club have not given estimates would be less than when brazilian forward neymar joined the deeppocketed psg like messi from catalan giants fc barcelona in 2017thats simply because neymar arrived just before sponsorship and shirt deals were renegotiated whereas they are now locked in until 2032 he saidamazon and nike which has a kit deal with psg did not immediately return requests for comment and psg have been similarly silent on messis salary packagesocial media frenzyon social media however the numbers became visible as soon as rumours of a possible transfer to psg startedaccording to activity tracker talkwalker from friday evening to tuesday evening psg gained 3 million followers including 21 million on instagram and 611000 thousand on facebook an estimate by front office sports showed a 45 million increase on instagram alone over the past 24 hoursin comments this year fc barcelona president joan laporta credited messi for roughly a third of the clubs income consultants brandfinance estimated his departure could decrease barcas brand value by 11chaudel a cofounder of sports business thinktank observatoire du sportbusiness estimated messis arrival could boost psgs value by 1020 in april forbes valued the club at 25 billionfor some back in the club shop the shift of allegiance was already taking placeim a big barcelona fan a messi fan ill follow him anywhere he goes 18yearold adiel ramirez said not previously a particular fan of psg i