ludhiana the countrys first honey festival in punjab agricultural universities pau was a great hit among students residents and farmers who came pouring to know about the benefits of the sweet liquid here on tuesday expressing interest in bee farming agriculturists from punjab said business in this field could turn into a profitable venture scientists said there was a lot of scope for diversification to improve the colony and crop productivity meanwhile visitors enjoyed bread and honey served during the fair and showed interest in learning about the benefits of honey adding it could be a good breakfast option kanwaljeet singh a horticulture development officer from tarn taran said more than 30 landlords had accompanied him to witness the festival balvir singh a farmer from phillaur said farmers from our area would get training in bee keeping the festival motivated many farmers who have decided to carry out beekeeping over two kanal land honey is the purest form of food and will increase farmers business avtar singh a farmer from moga said the knowledge provided for beekeeping was value addition city resident shalu said honey was a good alternative for sugar it helps person stay slim it is organic and very healthy she added supriya another city resident said honeybased drinks and appetisers were a tasty option