ahmedabad infibeam and hdfc realty have teamed up to launch a new initiative that would help people book homes online by paying a token fee thereby stirring up a 13 billion ecommerce market which is growing at the rate of 30 per cent annually confirming the development vikram goel ceo hdfc realty said there are a few portals which sell real estate online but they offer booking for only a single vendor goel said the portal hdfcrealtyooo isnt similar to housingcom or snapdealcom as hdfc realty will facilitate online buying backed by offline assistance and it will be open to all builders after the scrutiny process is over prospective buyers can access and buy their property on infibeams real estate section which will also be available at hdfcrealtyooo infibeam offers expertise in ecommerce user experience and technology platforms while hdfc realty brings to the table its vast builder network deep advisory knowledge and years of experience in this field the initiative would be launched during the great online shopping festival gosf 2014 starting wednesday