carlos ghosn nicknamed the icebreaker has been jetsetting to india more than any other global ceos in the automotive sector he is credited with turning around the fortune of nissan and making renaultnissan combine the fourth largest carmaker in the world ghosn spoke exclusively to rajesh chandramouli of toi and says that he wants the indian frugal spirit to conquer the worldwhat kind of a paradigm shift are you planning in indiafirst we think that the indian market is going to witness a strong and sustainable growth in the next 10 years this market should reach six million cars a year in 10 years down the road you need more cars and you need more taste we want to bring in that tastesecond a product like micra is a very modern and very sophisticated one it is probably a champion in terms of fuel efficiency and emission it is already a champion in europe and japan it is going to come at amazingly low cost because it is localised in india thirdly indian entry is a paradigm shift for us we think the a segment that exists in india is unique to the indian market i dont think there is any market in the world which has a a segment like here this a segment might be migrating to other emerging markets what are your plans with indian partnersthe multiple partnership in india is something we feel at ease with each partner is working on a different project mm is working on logan with renault ashok leyland is working on an lcv with nissan bajaj is working with renault and nissan on ulc cars we dont have partners with whom we do competing projects having multiple partners help us understand what is going on learn and compare the practices of one partner with the other we came to india to learn more about frugal engineering and frugal product planning if we are to mature and the day we become indian the day nissan and renault have an extensive understanding of india maybe then we can say we dont need so many partnerswe are the fourth largest car marker with a 10 market share we are less than 1 in india so in order to move from 1 to 10 we need the help of partners each partner can bring something to the table we will give something to them it will be a collaborative effort how cheap is india compared with other locationsindia is not the cheapest country in the world one can always find cheaper countries than india what india offers is a lowcost market model the indian mindset is embedded with frugality not all the countries are like thisthe attractiveness for us is not the low cost i had a meeting with one of the partners he came with his engineer and i brought mine i asked both the engineers how much investment is needed i was shocked by the difference what my indian partner promises to do