indore if you are running out of options for gifts heres onea fancy number it may sound strange but some indoreans seem to have taken a fancy for such numbers which can make them stand out from rest a citybased industrialist vinod agrawal boasts of having one such number among his friends and wellwishers he believes that the fancy numbers especially ending with 00001 or 11111 etc when flashed on the screens of others immediately create a good impression about the persons having it his family had five fancy numbers what they got through bidding in bsnl and had paid around rs 15 lakh to own these numbers keeping in mind that it would add to their status among all five cell phone numbers that agrawal bought many other similarities like serial numbers ending with five zeros can be seen however he refused to get his numbers published in the newspaper for fear of getting anonymous calls the industrialist said the idea of owning these numbers came to his mind after seeing one such number flashed on the his cell phone and then i immediately decided to get similar number agrawal added the popularity of such numbers could be gauged from the fact that they are now being used as gifts a private firm employee durgesh shukla gifted a cell phone number with six zeros in it to his brotherinlaw ratnakar chaturvedi on his birthday durgesh hails from banganga area while his brotherinlaw is from satna i thought this could be the best gift at that time for him he said adding that the cost of the number some two years ago was rs 2500 but now it would fetch nothing less than rs 2 lakh shukla said all his 12familymembers have fancy numbers and they enjoy it however he refused to disclose the cost at which he purchased the number another cell phone user vikas gupta had developed hobby of collecting tendigit cell phone numbers ending with 20s this is because vikass wife birthday falls on 20 and therefore as a mark of love for her he chose to select all number for his cell phones ending with 20 i am always on the lookout for numbers ending with 20 he said adding that he has been trying to change all the numbers including vehicle registration number ending with 20 for this i am ready to open my wallet he added a cell phone number retailer garima singhal said people are ready to spend up to rs one lakh for special or fancy numbers she said bidding of fivedigits common numbers penta of few companies begin with rs 85000 approximately and goes up to more than a lakh according to her at least 10 people purchase such special numbers in a month however the reason for this may vary from person to person some customers may try to get such numbers for matching their birth dates too for others some other considerations comes into play bsnl public relation