material costs saw an exponential increase the developers had no choice but to raise property prices with the demand remaining strong prices of property may firm up further say industry players this will not add to the profit of the developers but will cut losses builders have been operating on thin margins over the last few years according to industry sources this in turn will have an adverse impact on affordable and midmarket segments and hit the developers who have taken up projects on low margins this surge in costs comes at a time when the developers have been reeling from higher debt and liquidity concerns over the last few years