indore as the summer intensifies and mercury soars more and more people in the city are looking up to air conditioners to beat the heat the demand for air conditioners ac and water coolers has gone up drastically acs that used to be a symbol of luxury is now a necessity for most as water crisis makes operation of water cooler difficult this year unlike in the past the preference of the customers is towards the new sleek split air conditioners ac as against the traditional window acs companies selling the acs are offering a wide range of split acs that are energy efficient rated as two start to five star the higher the star the higher is the energy efficiency shatrughan tripathi business manager panasonic ac said the current season has been good so far despite the occasional mild showers and clouds that kept the temperatures under control we are expecting a 100 growth in business this fiscal he said adding that this year the company targets to sell 25000 units as against the 13000 units sold last year however ankush jhawar area sales manager daikin thinks the other way round this year may not be as good as the last year for two reasons increase in prices and upgrading the benchmark he said companies like voltas lg samsung which are already enjoying a big market share in the state are looking to consolidate further satya mohanti regional marketing manager lg said his company enjoys 34 market share in the state it was looking at a business growth of not more than 25 during the current fiscal gaurav pahwa director lotus chain of electronic retail outlets said this year the business in ac segment may grow at a rate of 2530 still i do see some change in behavior of customers when it comes to sales of ac said he adding that the power electricity conscious people are going for star rating of products and are weighing finance options for the same keeping it in view cii madhya pradesh is holding central indias first edition of coolex indore 2012 a threeday exposition on air conditioning and refrigeration from 2022 the objective of the exhibition is to attract a large number of dealers distributors builders architects service technicians as well as the residents of the city looking to upgrade their existing cooling systems