new delhi myntracom the countrys largest online fastfashion retailer is planning to enter indias booming beauty market with a chain of brickandmortar stores selling multibrand cosmetics and wellness items according to two people familiar with the plans myntra already sells more than 100 beauty and cosmetics brands including mac clinique bobbi brown and estee lauder on its ecommerce platform it now plans to sell these products through a chain of multibrand physical stores one of the persons cited above said bindu mendonsa will spearhead myntras offline foray into cosmetics and wellness products myntra declined to comment on the proposed brickandmortar expansion this is the third extension into physical retailing by myntra which already runs an outlet for its private brand roadster in its home city of bengaluru myntra is also the masterfranchisee for mango offline stores in india where it also has online rights for the spanish brand with the latest brickandmortar foray myntra will compete with a host of local and international chains including sephora innisfree colorbar and online player nykaacom that operate such outlets sephora currently runs 17 shops in india and plans to take the number to 50 in the next four years dabur also operates 85 beauty outlets called newu across india by rasul bailay et bureau published on dec 15 2017 at 0744 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app myntra sephora ecommerce dabur mango homenewsmyntra plans to enter beauty store segment