cannes major spheric technology companies elevated stakes battle dominance cellphone industry tuesday linkups point overhaul market microsoft nokia herald separate manage chipmaker texas instruments produce ironware manufacturer build mobile gadgets additionally chipmaker intel partnership microsoft substance electronics godhead bribe chipset edifice block hard gadget enter market smart cellphones download send picture messages display calendars deals break tradition technology cellphone manufacturer means level smartest phones apace becoming standardised commodity items microsoft opened fire established mobile phone players announcing would work intel ti train reference designs phones wireless devices adopted plenty trafficker could establish standards much diligence microsoft intel aim repeat done personal computing machine industry standardised primal software semiconductor hardware windows operating system pentium processors product per cent partake in market nokia swiftly answer annunciate clinched deal atomic number 22 offer standard kit semiconductor hardware software smartphones companies made announcements ahead opening cannes world congress largest trade testify wireless industry hush up dominated european troupe ericsson nokia analysts said microsoft valued little lose unfold computer software customers radio receiver industry new customers foretell tuesday motorola ericsson first offer core building immobilize advanced mobile phones outside manufacturers last year push back desire stop mounting losses cellphone operations nokia handwriting profitable sells almost four every cellphone world facing increased competition low end market fresh asiatic rivals hoped defend position high end market phones voice call option microsoft aggressively entering market battle looms rival standards helps explain nokia also offering technology blocks ti uncommitted third quarter nokia backed cellphone godhead promote open systems software political program smartphones microsoft officially supports open systems also said software looking at better run smoother devices