chennai mondelez on friday announced the launch of the new tiffin pack of its cadbury bournvita biscuits the company sees the morning snacking occasion as a big opportunity for a product that brings together the best of taste and nutrition cadbury bournvita biscuits has been positioned as a purposive morning biscuit that has the prohealth vitamins along with the goodness of the drink bournvitathe new tiffin pack aims at offering convenience freshness and portion control in serve size packs of six cookies 278gm each the pack will have nine such tiffin packs chella pandyan associate director marketing biscuits india mondelez india foods private limited said the morning consumption occasion is the single largest consumption occasion for biscuits in india with the success of cadbury bournvita biscuits the next step for us was to roll out the product in larger pack sizes to further build on our play in the morning consumption occasion we have also tried to build on the mother brand positioning of tayyari jeet ki through some interesting packaging innovation aimed at facilitating a fun interaction between mothers and childrenthe tiffin pack has been priced at rs 60cadbury bournvita biscuits is the companys second brand in the biscuits category after oreo which was launched in 2011