kolkata worried brickandmortar traders have sought help from the government and requested a probe into various aspects of festive mega sale by major ecommerce portals the national apex body of traders and retailers federation of all india vyapar mandal faivm has requested union finance minister nirmala sitharaman and industry and commerce minister piyush goyal to initiate enquiries on some suspected aspects of festive mega sales announced by two big etailersin a letter jointly sent to the two central ministers faivm alleged that a hefty discount in the nature of predatory pricing cash back by creditdebit card banks and high rate of interest on emis offered for buyers are needed to be scrutinised thoroughly faivm has further shown its concerns whether gst being collected by vendors is being properly deposited with the government as per norms as about 65 lakh new vendors have been added by ecommerce portals and about most of sales are happening in tieriii and rural areas where awareness on gst is not adequatetalking to media persons faivm national general secretary v k bansal said that share of ecommerce is likely to double this festive season sales from 5 to 10 bansal cited some published report which indicates that gross merchandise value by ecommerce in this festive season is expected to touch 7 billion ie about rs 50000 crore it indicates about 84 increases over the last years festive sale he added that about 50 million new shoppers are expected to be added in eshoppers list out of which about 50 will join from tieriii cities and rural areas on the other hand ecommerce platforms have added about 65 lakh new vendors mostly from tierii and tieriii cities another senior functionary of faivm sushil poddar who is also the president of confederation of west bengal traders association smells some irregularity with credit carddebit card providers which are offering cash back to buyers up to 10 poddar is quite surprised that on one hand our banks charge heavily of its every services from business customers on the other hand they are offering cash back up to 10 with certain cap on transactions done across etail platforms debit cardcredit cards are for facilitating a etransaction and they levy certain service charges from vendors