tactic to persuade consumers to shop more often flipkart has plans to enter the market shortly but that will take time to build and amazon which already sells fresh food at home is staking out the same territory flipkart has opened up a big lead in apparel cornering almost fourfifths of the market but amazon has made similar moves in the us and could follow suit in india despite the challenges flipkart and other indian startups are still tempting investors india is the worlds largest most secular ecommerce market and so long as startups show they are slogging a path to profits investors will always be there said ravi gururaj a bangalore entrepreneur and cofounder of the india chapter of harvard business angels who can afford to ignore a market that is already bigger than the largest market in europe as indias biggest ecommerce player flipkart is counting on having the resources and market share to stay in the game for a few years the question is whether it can fend off amazon or alibaba over the long term others aggression is of no consequence as innovation is the real aggression krishnamurthy said in the interview throwing away money will not make someone win with dina bass spencer soper and lulu yilun chen bloomberg published on mar 8 2017 at 0109 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app flipkart amazon ecommerce alibaba kalyan krishnamurthy homenewsflipkarts hedge fund boss is looking for 15 billion