ten years ago it was still early for a designer brand to show up we took the indian market seriously and the result is that were in 50 cities we love the fact that indian people like colour and that they like cotton and breathable fabrics they like newness and change while keeping it classic so its the perfect marriage fashion is notoriously fickle and youve had many ups and downs what is the secret to your staying power for thirty years weve been really focusing on making the right balance of fashionable but not too fashionable stylish but not overly stylish now that there are global fast fashion brands like zara in the indian market how will tommy hilfiger compete is your positioning still going to be affordable luxury affordable luxury is our sweet spot its not disposable fashion like hm and zara its in style for that moment whats the ultimate luxury for you i like time with my family with my girls i never appreciated this luxury until very recently youve been a big collector of art with andy warhol and jeanmichel basquiat being favourites any indian artists that you like or collect i love anish kapoor hes one of the best contemporary artists in the world i havent bought his work but its on my list any indian designer that you like indian designers do great traditional wear and modern indian classics they will have a platform in the global market like anyone else they have to show more in london new york and paris they have an advantage because they have such incredible fabrics here i love the work of indian american designer naeem khan