research and design the range with women affected to meet their needs with key comfort features as well as offering the same natural shape to make sure they can still shop beautiful lingerie and wear it with confidence marks spencer was the first highstreet retailer to launch the line with sales last year of 187000 bras in the home market they cost rs16992299 in india with 10 of the proceeds going to the ogaan cancer foundation which is working with the company to increase awareness about breast cancer among indian women the timing of the launch in india is twofold launching the postsurgery bra and raising money and awareness as part of our brandnew partnership change for breast cancer with the ogaan cancer foundation jenkinson said the aim is to get our customers involved raising money for a truly worthwhile cause and building awareness and understanding in india about breast cancer the lingerie is gaining traction zivame said it sees annual sales of postsurgery bras at rs1 crore these bras come with big pockets in the inner cup so that the prosthesis can be inserted inside zivame mastectomy bras give a look and feel of a regular bra said a zivame spokesperson the inside of the bra is moulded so there are no seams or stitches which can make abrasions against the skin the marks spencer range is available at some stores in ncr mumbai bengaluru and chennai internationally india is the first market where we have launched the collection with scale raising awareness not only through the bras but with our new partnership and fundraising activities jenkins said we have also invested into training our team of bra fitters with specialist bra fitting we will take our learnings from india as we look to roll out the campaign to other markets in the future by rasul bailay prabha raghavan et bureau published on oct 21 2017 at 0806 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app breast cancer marks spencer national capital region cancer ogaan cancer foundation homenewsmarks spencer brings welcome relief for cancer patients