doweshowbellyad0 films can give logical insight into principles of management toi photoof late commercially viable films are making their way to bschool text books at takes a closer lookmanagement students across india are getting a dose of bollywood with premier institutes taking up hindi films like corporate krrish and now chak de india as part of the curriculum case studies and projectsaspiring students of mba programme at a business school in punjab would soon grasp business skills from chak de india shimit amin director of chak de is thrilled that his film would be used as a case study he says it is amazing news i never saw it coming simple things like team work and techniques used can give students an angle to foresee i would be glad if my film is of use to anybodybut this is not the first time that bollywood is going to school earlier the central board of secondary education announced the inclusion of ramesh sippys sholay in a course workbook for class v students iimahmedabad has reached out to madhur bhandarkar for making a case study on corporate trade analyst taran adarsh attributes the concept to innovative content producers and directors are coming up with different ideas within the commercial format this is a favourable time for the industry that is churning out quality films says adarsh tejas desai assistant professor at iima who is working on corporate as a research project says nontraditional medium like films can teach effective management lessons in bschools but why corporate corporate and guru are films about business and management lessons can be derived from them several concepts like role of ethics in business the consequences of being unethical and what drives people to achieve their aims can be taught in traditional economic theory they say people behave rationally but in real life they tend to take irrational decisions and teachings that is the aim of introducing this conceptin july 2006 rakesh roshans blockbuster krrish made its way to the hallowed precincts of harvard university and became the first indian movie to be used for an internationallevel case study the making of krrish was selected by iimindore in collaboration with asia case research centre university of hong kong and harvard business case clearance house to make international case studies in the field of media and entertainmentin the past iimindore had used ashutosh gowarikars lagaan as a teaching aid in its module on leadership do students feel this step would help them become effective leaders kapil modi second year postgraduate programme student at iima says in a way these films may give us logical insights into the principles of management they help us relate to social issues and business ideas behind the film japan shah a finance student at a management institute would love to have a film as part of his curriculum there are several things that go into a film like marketing strategies maximum utilisation of resources selling places and products utilisation of man power as