when it comes to fashion its no childs play fashion for kids has evolved over the years and now a lot of attention is being to both style and comfort while fashion trends for these young fashionistas are no more restricted to blue for boys and pink for girls today its a lot more about conscious fashion and sustainability too anushka doshi and arjun doshi founders of cuddles for cubs a brand that makes genderneutral and seasonless outfits for toddlers talks about house fashion for young kids has changed the impact of the pandemic on kidswear and monsoon trends for young fashionistas how has fashion for children changed over the past decadethere are many answers to this question for example which country ethnic versus western formal vs casual apparel vs nonapparel premium vs massy focusing on the segments that we care about sleepwear and loungewear there are some evident trends with the pandemic there has been a shift towards high quality comfortable and affordable clothing theres a lot of emphasis now on quality and utility and due to the wide availability of brands people have started paying a lot of attention to smaller details for example growing up we used to frequently face issues with tight elastic bands that resulted in kaapas or skinindents on our waists such things wont be acceptable by forwardminded conscious parents who constantly wish the best for their children on the topic of utility a lot of brands now focus on innovating and putting humancentred design thinking as part of the product development process some industrious and innovative brands have created concepts like roomtogrow which enables the parent to fold or unfold part of the garment in order to adjust to their fastgrowing children so in terms of our industry and focus were finding that parents care immensely about quality standards however quality is now just assumed to be good and new brands have to invest heavily in unique designs and concepts in order to stand out we put a childs comfort at the centre of every product we design when we look at fashion and clothing for kids there has been a clear demarcation between what girls and boys should wear pink for girls and blue for boys has there been a change in the outlook is there more genderneutralgenderless fashion for todays kidsgender neutrality in fashion has already emerged as a trend in general across especially post 2015 its essentially the same thing as unisex products but the concept goes a bit further in its message it basically represents the notion that colours and styles dont need to be gendered from the point of view of fashion brands from new momandpop shop brands to highend designers genderneutrality in clothing has gained immense appeal and has been received positively in the context of kidswear and what were doing at cuddles for cubs we aim to empower children to grow up without some of the harmless limiting stereotypes we heard ourselves when we were children