the explosion of digital platforms is causing many marketers to rethink how they engage with consumers but sometimes in their hurry to embrace the digital world companies often lose their way and forget the basic principles of good marketing and branding timeless or new the abcs of marketing in a digital era on dec 9 2014 verizons cfo francis shammo was speaking at the ubs 42nd annual global media communications conference for investors and made a comment even if the networks were to be reclassified as title ii in the net neutrality proceedings it would not harm or influence investment update verizons cfo sticks his foot in his mouth over title ii and investment wheres the investigations