hyderabad jewellery chain goldplus from tata group today announced launch of a new scheme swarna samridhi for andhra pradesh market in alliance with muthoot finance a gold loan companythrough this tieup customers in rural areas will get an opportunity to purchase and invest in gold jewellery of their choice from goldplus without having to sell their old jewellery and muthoot will extend finance to jewellery buyersunder the scheme customers will now need to pay only 20 per cent of actual price on purhcase of ornaments and the remaining amount will be paid through monthly instalments to muthoot finance limited the customers will be given a 30day interest free period to repay the loan amount muthoot finance limited zonal manager ap zone r venkateswaran told reporters here after launching the schememuthoot will extend loans for remaining amount at 115 per cent interest with repayment period up to 2 years he saidgoldplus general manager a palani kumar said the scheme has received phenomenal response from customers in tamil nadu and now it has been rolled out in andhra pradesh it will be extended to karnataka soonthrough this tieup we are expecting an additional increase of around 10 per cent in sales he said