the growth in the premium segment which has been resilient ever since the pandemic is driven by consumers who are less affected by economic turbulenceluxury cars and premium electronic products are flying off the shelves as india emerged as one of the fastest growing markets for companies such as lamborghini bmw motorrad mercedesbenz india and bosch siemens in the first half of the yearmarket intelligence data too reflects brisk demand for highend cars smartphones tvs laptops and refrigerators in stark contrast to the slowdown in the masstomid segment while sales of luxury cars grew 55 in the first six months of the year that of super luxury cars priced above 2 crore are expected to breach the prepandemic peak of 2018 in 2022 according to industry executives advt as per market and consumer intelligence firm gfk india in jantomay period volume sales in offline retail of premium tvs above 55inch screen grew 66 similar trend in smaller cities in the same period volume sales of 350litre plus refrigerators rose 44 of 8kgplus washing machines climbed 29 and of gaming laptops jumped 107the market for these products is still small and the low base tends to exaggerate the growth rates nevertheless premium product makers are optimistic about growth prospects we feel india will grow and grow strongly this year we luxury vehicle makers should come very close to the previous peak and get a little more share of the overall passenger vehicle market said balbir singh dhillon head audi india nikhil mathur managing directorindia at gfk said this upward trend of premium products is also visible in smaller cities and the increasing demand for multifunctional and smart products will continue to drive the premiumisation trend in the futureapples iphone shipments have grown 23 this calendar year till may driven by the latest models priced above rs 70000 as per counterpoint research the rs 30000plus smartphone market is growing at 15 times the pace of the overall market driven by sales from brands like apple samsung oneplus xiaomi and vivo and financing offers said counterpoints research director tarun pathak advt mercedesbenz india after posting record sales in the first half 7573 units still had pending orders for 6000 units at the end of the second quarter italian luxury car maker lamborghini has sold out the allocation for the current year and is on track to post its bestever sales in the countryindia is adding the second highest number of billionaires in the world earlier we were selling our cars to thirdfourth generation businessmen now our buyers are first generation businessmen entrepreneurs and women the customer base has expanded said lamborghini india head sharad agarwalfor bmw motorrad too which makes luxury premium twowheelers india was the fastest growing market in the world in cy2021 and h1 cy2022 even for german appliance maker bosch siemens india has been the fastest growing market between january to may clocking over 70 yearonyear growth in sales the growth in the premium segment