mumbai welcomed the launch of luxury italian sportswear brand paulshark as they opened their doors at palladium after a successful launch at new delhi and hyderabad an equal joint venture with reliance brands ltd a part of the reliance industries the stores launch saw a champagne evening hosted by andrea dini owner ceo paulshark and darshan mehta president ceo reliance brands ltd the nautical colours of blue white and red brought the store alive with the elegant luxury of the brand adding a unique touch to the evening was the 1921 classic gentlemans yacht docked at the venue and seen posing around it were wellknown models showcasing the brands bright and colourful ss11 collection surily goel associated with paulshark to style the fashion installations for men there was a casual and elegant selection of apparel and accessories that can be worn in diverse social occasions like workplace holiday leisure time and traveling commenting on the launch darshan said we expect nothing but the best in terms of the store experience for the customer and store performance for our partnership seen soaking in the fashion were abhishek kapoor ambika hinduja siddarth anand rhea pillai amrita and shaqeel ladak sanjay kapoor ramona and bruno rodello laila and ricky lamba rima jain namrata barua shroff priya and rishad nathani anoop and devaunshi mehta and vipul shah amongst others