new delhi walmartowned flipkart and amazon india on sunday said lakhs of sellers including a significant chunk from tier ii cities and beyond have received orders during the initial days of festive sale on their platformsthe festive season sees amazon india and flipkart compete head on and roll out a number of offers and schemes to woo customers to shop on their platformsamazon india on sunday said over 11 lakh sellers on its platform received orders during the first 48 hours of its great indian festival sale with a bulk of these sellers being from smaller parts of the countryflipkart on the other hand said over 3 lakh sellers received orders during the first three days of its the big billion days tbbd sale of these about 60 per cent sellers were from tier ii cities and beyondamazons great indian festival started on october 17 and will go on for about a month to coincide with the festive season amazon prime members were provided early access to the sale from october 16flipkarts annual tbbd sale began on october 16 and will end on october 21speaking to pti amazon india vice president manish tiwary said these 48 hours were the biggest ever for amazon in its sevenyear history we had created a buildup for the sale for our amazon sellersover 11 lakh sellers received orders and 66 per cent of them sellers came from small townsamazon india which has over 65 lakh sellers on its platform registered its biggest spike in new customers with 91 per cent of them coming from small towns beyond the metros and top 40 cities he addedabout 66 per cent of new prime signups were also from small towns like tawang and changlang arunachal pradesh mokokchung nagaland baran rajasthan pudukkottai tamil nadu una himachal pradesh and jaunpur uttar pradesh tiwari saidin a statement flipkart said over 3 lakh sellers received orders during the first three days of its salethe seller base reach has expanded by 20 per cent this year totalling up to 3000 pincodes in just about 2 days of tbbd 2020 marketplace sellers have witnessed growth that they saw during the 6 days of tbbd 2019 showcasing the pent up demand they have seen from consumers across india it addedthis festive period has seen over 70 sellers become crorepatis and about 10000 became lakhpati through early access and the three days of tbbd 2020 it addedhowever the players did not disclose the volume of orders received so far during their saleecommerce companies see a large chunk of their business coming in during the festive sales and they make significant investments ahead of time to ramp up their capacity to be able to handle the spike in ordersfestive season sees players holding multiple sale events timed around dussehra and diwalia report by redseer estimates that festive sales this year are expected to almost double and touch usd 7 billion in gross merchandise value gmv as compared to usd 38 billion in the same period last