more house passes rollback of obamaera menu labeling rules the national oceanic and atmospheric administration provides information on sustainable seafood at fishwatchgov supermarkets are the last line of defense before a phony fish ends up as family dinner and they have a duty to do more the group said seafood fraud can support illegal fishing operations and undermine consumers efforts to buy more sustainable types of fish or have correct information about where the fish came from the report also found that for some types of fish lemon sole red snapper and grouper shoppers were more likely to get a different kind of fish than what they thought they were buying the dna of fish purchased by investigators was tested by the ocean genome legacy center at northeastern university and compared to the label stockgetty images five of 12 supermarket chains also had higher rates of mislabeling and are under further investigation customers that bought wildcaught salmon paid an average of 34 percent more but often received farmraised salmon instead the report provides several recommendations for retailers to prevent fraud or negligence but also tells consumers to beware of prices that seem too good to be true its a trend that could indicate negligent marketing or even fraud the new york attorney general is out with a new investigation that found more than a quarter of fish bought in new york supermarkets is labeled as a different kind of fish they found 2692 percent of the samples were mislabeled the report found that consumers could be paying more for mislabeled types of fish or could be buying a product that is less sustainable than they think more labels on toddler drinks may be misleading customers study says salmon is pictured at a grocery store in an undated stock photo its clear that seafood fraud isnt just a fluke its rampant across new york attorney general barbara underwood said in a statement investigators from the attorney generals office tested 29 different supermarket brands from 155 different stores over the last year the conservation group oceana published a similar report in 2013 that found about a third of seafood sold around the country is mislabeled oceana recommends shoppers ask questions about the source of fish at the supermarket and consider purchasing whole fish when possible the group also recommends researching local sustainable seafood and what types of fish contain high levels of mercury or other contaminants for example farmraised salmon that was being sold as wild caught more fake fish experts say mislabeling of seafood is risky business