kiran kalakuntla srikanth samudrala and noel coutinho started out in 201516 to digitise medical records to help nris keep a check on the health of their family members in india today the hyderabadbased venture ekincare has metamorphosed into an aipowered health benefits platform catering to over 500 mncs and indian companies and their employeesekincare has a patented healthcare records standardisation and personalisation tool that uses ai ml deep learning and analytics kalakuntla who is ceo says a big problem in india is that diagnostic centres and hospitals use different nomenclature for various tests ekincares patented algorithm helps convert reports from multiple labs into structured data which in turn helps generate health analytics for individuals and population analytics for other customers whenever a test report is shared with ekincare in the pdf format it is put through ocr optical character recognition this converts the pdf into text from which all the relevant information like test component names results and ranges are extracted using the proprietary model the model assigns a unique identification code called loinc logical observation identifiers names and codes which is a universal standard used in the us to identify medical test components irrespective of the name used by diagnostic centres the results are then colour coded into green amber and red automatically from the ranges provided making it easier for patients and doctors to quickly zero in on abnormal results it also extracts notes written by doctors in xray usg and ecg reports and displays them in a separate section kalakuntla says three more patents are pending the venture has raised 40 million to date and has 260 employees