google is adding two new augmented reality ar features for shoppers one helping them find the perfect shade of foundation and the other allowing them to try sneakers virtually these changes appear to be part of reinvented google search aiming to become more visual while also staying natural to usersnow shop for the perfect shade of foundationthis new feature promises to ease the search for the foundation so if you are looking for a new foundation online no worries as google will help you find the perfect shade of foundation the search engines new feature uses a library of 148 pictures of models of diverse spectrums of colour age face shapes ethnicities and skin types so users can visualize how the particular shade of foundation would look on themhow exactly does it work you search for a foundation shade on google search upon search you will see what the foundation looks like on the model having a similar skin tone as you showing a before and after shot helping you decide which one suits you the best once you find the perfect shade you can select the retailer and purchase itget a 360degree ar view of sneakersusers can now also get a 360degree view of sneakers one can see shoes in their area to decide if the colour lace tread or sole fits their style also spin and zoom currently this feature works with sneakers from saucony vans merrell and soon other brands will also be addedto see the 360degree view of sneakers users just need to search for the sneakers and click view in my spacegoogle said in september that it is investing in technologies to create 3d shoe models which could often be a timeconsuming and expensive process for brands