dressed in a black and red lehenga with her hair in its patent wavy curls aishwarya rai bachchan who has successfully completed her transition into a yummy mummy talks about her fashion evolution from the miss world pageant to her most recent cannes outing and how it led to the rise of professional and nonprofessional opinionmakersi wanted to be more than just another face whos getting photographed the actress who was in town to launch the longines conquest classic as its ambassadress of elegance has been associated with the brand for over a decade she said it has been for 1314 years now and when i first came together with them i wouldnt have dreamt that it would have endured as long as it has it simply continues because at that point of time brand associations were regarded as another endorsement and youre doing photo shoots youre doing ad film work its the way the industry regarded it whereas when i associated with brands my idea was always to come on board on their journey ahead then longines was just coming in to increase the awareness today the brand has only grown from strength to strength you know when i come on board its not just about another face whos getting photographed with images across magazines and ad films its about brand association its about becoming a brand ambassador that has that much more validation for me and i am glad that it is mutually recognized and expected and cherishedfashion was the last thing on my mind as a student she has also been the ambassadress of sorts for the indian entertainment industry at international film fests movie premieres and racing events though eventually most of those appearances have boiled down to her fashion choices she says about her style evolution i think experience is a huge factor at the end of the day i always say the night before i was a student and then overnight you become miss world and youre out there on that public platform so when you start out what is your experience you were going to college in your jeans and your tshirt that too i went from science to joining an architecture school the last thing on your mind at that point is fashion and overnight youre there i met a few professional designer friends in the beginning who you just got to know and provided you with the best i really enjoyed my mothers saris i personally have always enjoyed our traditional weaves and i felt if i was out there on the world platform as an indian woman id have the opportunity to share that with the world again from a very earnest place of sharing what i know what i had been exposed to and i had experiencedstylist industry boomed because of cannes but cannes was a whole new chapter for ash who says through the years this entire aspect of dressing and of fashion