fintech association for consumer empowerment face the industry body of fintech lenders has announced that it wholeheartedly supports the central governments actions and the policy intent to ban predatory lending apps with dubious antecedents this it said would ensure that only legitimate lending apps operating under the rbis regulatory framework are available the statement comes after the government earlier this month banned 90plus lending apps the ban initially included several indian lending apps as well however the ban on indian apps was removed in less than a week in a statement face said that the body looks forward to engaging with and contributing to efforts by rbi and relevant government departments such as meity and state governments in creating a trustworthy digital lending environment that links consumers and legitimate lending apps all face members are committed to setting the highest benchmarks for customer service innovation and impact in line with the public policy goals it addedgovernments action to boost customer faith in lending appscommenting on the governments actions on illegal lending apps sugandh saxena ceo at face said all of us as industry stakeholders including fintech entities and investors and lenders draw huge confidence from the governments actions to create a safe and robust ecosystem for consumers and the fact that ministry of electronics and information technology meity is resolving the issue for legitimate entities with the highest priority steps like this will improve customer trust in digital lending and expand the market for legitimate entitiesshe further highlighted that the fintech lenders who have built their offerings leveraging indias digital public infrastructure and under the applicable regulations and laws of the land have long faced the onslaught of illegal lending apps and recognise them as the most significant risk to the entire industry as our fintech lending risk barometer report 202223 captured such illegal lending apps erode the consumers trust and encroach the market of legitimate players