learner and their experience instructional designers use communication technology for developing instruction basically it is the practice of arranging media and content for effective transfer of knowledge said professor uma kanjilal director aciil under the nmeict econtent creation has been undertaken in a massive scale by many institutions and universities nptel project sanctioned to iit madras provides elearning through online web and video based courses in engineering science and humanities streams the project is now in the second phase of development where more than 990 courses in 23 disciplines in engineering and science are getting generated other major initiatives of econtent generation have been taken up by the consortium for educational communication cec for 68 subjects for ug level courses and by ugc for pg level courses in 77 subjects ignou is in the process of developing 500 courses in 17 disciplines of social sciences and humanities the overall goal is to create high quality curriculumbased interactive content for all subjects and host them on lms platform for the benefit of universities colleges and the worldwide academic community in open access kanjilal added kyriaki anagnostopoulou head of elearning university of bath uk brought forward the basic concepts and methodologies supporting instructional design in the digital world instructional design is not a final product it is a sequence of activities that the students are given to use she said she also brought forward a scape model for instructional design which includes scope content activity thinking and extra it provides clues to the students about content and structure of learning experience increases their readability comprehension and retention learning is akin to dancing we have to decide what choreography props and actions are to be used bringing forth the benefits of learning design she said that it is helpful in communication to jointly create content and common vocabulary it places focus on the process of learning and can be tailored according to students requirement professor andrew ravenscroft university of east london london brought forward the uk and european perspective on research in instructional design and said we need to take into account the context in learning design students are developing new digital literacys like facebook twitter skype etc which can also be used talking about its relevance within india he felt that indian learning context is very different from uk europe or us