new delhi home furnishing company urban ladder today said it has raised an internal round of usd 12 million from kalaari capital saif partners sequoia capital and steadview capital in combination with the usd 15 million raised in january 2017 these funds will be used towards urban ladder s omnichannel expansion the company said in a statement it added that investors believe the omnichannel approach and profitability push in fy1819 is a winning strategy to build a powerful retail brand the company has raised usd 103 million till date urban ladder currently has two large format stores in domlur and whitefield and one sofa lounge in hsr layout in bengaluru the company continues to study other cities for its next phase of expansion aiming at 15 20 stores across india by march 2019 the statement said our offline expansion in bengaluru has been extremely wellreceived by customers for the differentiated furnitureshopping experience this has energized us to chart the next course of our retail journey and build india s largest furniture brand by march 2019 urban ladder cofounder and ceo ashish goel said set up in 2012 as an online brand urban ladder embarked on its offline retail strategy in july 2017 in august last year it received approval for single brand retail trading sbrt licence and since then has transitioned from a marketplace to an inventoryled omnichannel brand pti published on mar 1 2018 at 0929 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app kalaari saif partners kalaari capital saif partners sequoia capital urban ladder ashish goel bengaluru whitefield homenewshome decorurban ladder raises 12mn from kalaari saif partners and others