indore on thursday all roads led to booze shops for tipplers liquor shops across the city witnessed heavy rush right from morning hours as the revelers ensured that they are not left high and dry on the holi day the rush to stock liquor for holi celebrations left the sellers grin the sale on the day was up 25 they said as is every year district administration has declared holi day as a dry day though the liquor shops will open at 4pm on friday the buzz at the liquor shops on thursday picked up before evening hours turning into heavy rush till the shops closed late in the night owner of a wine shop virendra singh thakur said the sales are good since the morning holi revelry is incomplete without liquor for many they have ensured good stock so that they can have enough quota during the celebrations general manager of som group rahul singh said on an average daily business varies from rs 25 lakh to rs 5 lakh the sale sees acute rise on the eve of holi the sales are set to rise further this weekend manoj kapoor a customer at one of the prominent townships said the festival is celebrated with zeal though most of us prefer not to drink during day time and are ok with only bhaan a group of men in our township enjoy drinks on holi as such planning has to be done in advance he added