this unique classy ridiculously eye catching and flamboyant indian kitsch art is catching pace and is one of the most wanted art today specially by young india a unique animated image of an old chai waala in the form of a coaster pouring a glass of tea into another vessel with his kettle merrily whistling away depicting the traditional urban kitlis of india in a unique classy ridiculously eye catching and flamboyant style or a tin box scattered with tiny images of various indian originated animated themes like a society or a scene of a old city street we have already for long seen graphic artists and designers romancing the auto rickshaw threewheelers trucks and cycles today we have a wider range of street imagery being translated onto various fashion and lifestyle arena it is all about creating something that makes you want to own a part of india designer insiya sarkar who has been making pop and kitsch art says kitsch art started as pop art with various designs one would call cheap or ridiculous it usually focuses on the culture or the society making it into a creative item pop art is a unique blend or potpotpourri of the indowestern designs and cultures the term kitsch refers to any art that is pretentious inferior or in bad taste it is also used more loosely in to the point of being in bad taste and also commercially produced items that are considered trite or crass kitsch has the unique ability to attract and repel us simultaneously the lack of sophistication attracts us with a childlike fascination while at the same time clashing with notions of good taste zubin gomes a student whos also into graphic designing says the advertisement industry is flourishing on these loud colourful graphics amul is a clear example of such graphic typos animation and hand shadow one such animation really made me smile it was a keychain with an old baba lying on the font of india it highlights our culture and gives it a young and peppy feel not just this but kitsch note books badges fashionable bags bookmarks shoes and even furniture and products of home decor such as cushions trays mugs glasses curtains and so on they are a direct translation of our colourful streets the cinema culture actors and even music simmi nandwani a designer says ive designed two rupee coasters lip cushions and various other items i think its a club of all arts not just youngsters but even middleaged people are now open to experimenting with new things designer and owner of a kitsch art store poonam grover says i got the idea while travelling when i saw the interesting art on the back of trucks it motivated me to bring this art to the forefront as it instantly changes the mood people believe it is a young trend and so many people dont opt for this type of designs or art but the thing is that these are