bhubaneswar a group of language lovers have launched a unique campaign of rajonuhenraja urging people to correctly spell rajaone of the biggest festivals of odisha it is found that many big retail garments and jewellery shops eateries and retail chains have been misspelling raja festival as rajo in their advertising materials the campaign has become viral with many youngsters showing placards and banners to change the spelling and posting on different social media platformsi felt really bad when i saw newspaper advertisings big hoarding and leaflets writing rajo festival instead of raja i raised the issue several times in social media and got good support from many so decided to start a campaign in the first week on may and the campaign has become viral literally with thousands of people joining it so far in different social media said rudra prasad rath who spearheaded the campaignhe said he has also approached many companies and requested them to correct the spelling in their advertisement materials some have responded and some ignored i feel it is an insult to our language if you dont correct the mistake even after pointing it out rath addedeven many celebrities joined the campaign and posted their photographs with posters and rajonuhenraja writing on itraja is the threeday annual agrarian festival celebrated in the month of june when young girls wear new dresses play swings and relish odia pithas and pancakes without doing any household chores