new delhi trademarks used keywords google search engine ads programme give liable infringement safe harbour protection intermediary claimed delhi high court significant ruling hc thursday held use trademarks keywords google amount use intellectual property law since global internet giant endure advertisement business pervasive control commercial venture google passive intermediary runs advert business permeating control merely aforementioned business run online dovetail service intermediary gentle google benefit section information technology act insofar ads programme concerned bench justices vibhu bakhru amit mahajan finding of fact follow collection google order bench lawsuit agarwal packers movers ltd alleging utilise trademark variations keywords ads programme resulted diversion traffic website complainant advertiser prima facie unable accept see utilise trademarks keywords ads programme use advertisers google difficult accept whilst google manner speaking sells keywords use proprietary software use court concluded however facts case considered determining whether given case use trademark keyword amounts infringement trade check off act jeevesh nagrath appeared agarwal packers movers termed judgment added judgment result evolution trademark law country plausibly globe ruling findings also lead slapup advancement protection trademarks proprietors court held provisions trade marks act meant protect rights owners registered proprietors brandmark given narrow restricted meaning relation stylemark said provisions given purposive expansive meaning nagrath statement company comply local laws pleased honorable court held google advertisement trademark policy compliance red indian trademarks act tm act amount infringement trademarks unless lead ad upon review held mislead users source origin ad specifically ads trademarks policy clear stated insurance allow advertisers use trademarked terms ad except certain legal scenarios resellers informational pose inquire reported use trademarked terminal figure adtext take prompt action remove advertisement lug advertiser referencing trademark ads future want users trust ads platform strive ensure ads clear honest provide information users need make informed decisions said google spokesperson statement