new delhi indian it industry body nasscom is aggressively pursuing newer markets such as australia sweden along with mexico and mauritius in a bid to diversify its reliance on the us and europe currently the us contributes almost 60 of the industrys export revenues followed by 1718 by the uk while european countries contribute around 11 of the revenues only 10 comes from the rest of the world a top official of nasscom said that the idea is to diversify the industrys dependence on a few geographies as well as to tap into newer regions to increase the possible market size very little currently comes from the rest of the world we are making an effort to focus on strategic markets such as australia china japan nordic countries said shivendra singh head of global trade development at nasscom he added that countries such as mauritius are also of importance since they could act as an entry point for south africa mexico is also important due to its proximity with the us sweden is the largest market in the nordics region accounting for 40 of total regional it spend of 60 billion major indian companies such as tata consultancy services tcs infosys wipro and hcl technologies among others already have presence in the country nasscom is aiming for deeper penetration in sweden as well as other nordic countries such as denmarkfinland and norway nasscom is partnering with local trade bodies as well as organising road shows to increase awareness about indian it companies in israel it has hired a consultant to do speed dating between indian and israel based companies they have the technology we have the reach since israel has a small domestic market said singh while the opportunity in countries such as australia is majorly in the banking financial services and insurance bfsi and retail in israel it is around cyber security in uk bfsi is a big opportunity and nordic countries also have large insurance companies singh added that east european markets like poland and romania also offer a huge opportunity for contact centres