panaji neela naik a young mother based in kuwait called on an online fish delivery service in goa requesting urgent delivery of fish to her residence in goa as her fouryearold son refused to eat food as there was no fish available during the lockdownin panaji a family reached out to the farmers of st estevam via whatsapp to supply them with locally grown brown rice instead of venturing into a superstore located minutes away from their homewith the lockdown in force there may not be right logistics to supply fresh harvest to the markets but that hasnt stopped farmers and fishermen from reinventing their business model to solve the food problem during the pandemic thanks to social media they can form the right relationships with their potential consumers to sell their food starting a new wave of farmtofork servicejohn desa procures fish from trawlers owned by family members and friends and sells it directly to the consumers through the app la socorina which is available both on ios and android in addition the fish availability is advertised through whatsapp and their facebook page in the same namehe also manages the la socorina fish store at cortalim where people start making a beeline maintaining social distance outside the shop from 6am onwards even though the shop opens at 8 amdemand is so high these days due to the lockdown that we get calls from all over india and abroad by family members of people living in goa requesting delivery of fish to their loved ones in the state desa saidin one of the many lanes of campal avertino miranda parked his car loaded with sealed packets of rice and sweet potatoes his message went around through whatsapp asking people to look for a green coloured car selling the producenestor rangel ribeiro who is planning to sell hundreds of mangoes in the coming weeks said that the civic forces have been very cooperative during the lockdownwe get stopped sometimes by the police or questioned by the municipal officials while en route but when we show them the car full of rice they allow us to go ahead and sell it he said adding that he has also procured a travel permit for the vehicle as per the government rules