the frustrating queue runs into several months in case of many products even half a year for some of the popular ones just as customers scramble to get delivery during the festive periodcall it the great indian consumer wait severe shortage of semiconductors and a swift rebound of demand in the global economy have resulted in long waiting periods across many consumer product categories such as cars suvs appliances and electronics the shortage comes just days before the onset of navratra and the general festivities that buildup through the coming weeks and lead up to diwali christmas and the new year advt the frustrating queue runs into several months in case of many products even half a year for some of the popular ones just as customers scramble to get delivery during the festive period especially as prices have been going up due to expensive commodities and inputs they may have to shell out more in case of higher retail price at the time of deliverythe wait has been building on a variety of products ranging from hatchbacks such as the maruti swift and hyundai i10 to entry suv nissan magnite and the more premium hyundai creta and kia seltos and running up to luxury cars from toyota and mercedesbenzthe clamour for deliveries exists beyond autos if you are looking to buy the new rs 1 lakhplus iphone 13 from apples india online store there is a waiting period of nearly a monthmany waitlisted buyers damage cos brand imagesonys playstations 5 shows out of stock at the companys official website its the same situation for premium sellers like dyson whose v11 vacuum cleaner carries a onemonth wait and washing machine and imported refrigerators from bosch siemens which again carry long waiting periodslike customers companies are equally frustrated especially as they have to face the wrath of not only their dealers but in equal measure of the customers many of the waitlisted buyers end up venting their frustration on social media damaging the brands reputation advt ive never seen this kind of a situation ever in my long career maruti director sales marketing shashank srivastava told toi the waiting period is across models for almost all the manufacturers companies are under stress due to supply constraints the semiconductor shortage saw maruti announce a 40 reduction in production for october over and above a massive 60 cut in september we have a pending delivery backlog of 215 lakh cars srivastava said hyundais pending delivery list is around 1 lakh cars kias 75000 nissans 25000 and toyotas 14000 the waiting is across manufacturers that also includes tata motors mahindra mahindra and toyota that sells models such as fortuner and innovathe worrying point for the customer is that prices have been going up and on an average moved up by around 5 since beginning of this year martin schwenk md of mercedesbenz india said there is unprecedented demand and the waiting list ranges from four weeks to 32 weeks on