buyers are men barely 10 of credit cards are in womens names they form an even smaller share of owners of newage fintech products such as digital wallets women have been neglected as a target market says pallav jain country head payu finance a financial services and technology platform more so in the financial segment but jain says the loan repayment rates are better among women than men payu hasnt zeroed in on why that is so even today women are constrained from accessing capital and credit he adds newer lending options are seeing better adoption but there is a long way to go before we come close to gender parity women face multiple hurdles in india going online including access to devices a skewed market that promotes malecentric content and limited access to capital and credit to finance online purchases women who have overcome these challenges face other pitfalls dating apps and sites being overrun by unruly men and undercooked harassment redressal mechanisms such as the one sharanya faced this leaves women users worried about their safety advt some companies claim they take special steps to ensure women customers do not have any unpleasant experiences furthering safety of women in shared public spaces and ensuring the freedom of mobility is among our key priorities says pavan vaish head of central operationsindia south asia uber we understand that womens safety is a critical responsibility that we share with stakeholders within the safety ecosystembut people like sharanya say such utterances alone are not enough more recently a surge in video and chat apps has made some women worry about their digital privacy and safetysachin bhatia a serial entrepreneur and an investor in internet businesses says not only is there a huge disparity between mens and womens access to the internet but the participation of women in the labour force is also down 26 in 2018 despite 470 million women being of working age in india opportunities to reach out and engage have become limitedwith internet users and content creators largely being men women find themselves at a disadvantage women are being left behind says anindya ghose heinz riehl chair professor of technology and marketing at new york universitys leonard n stern school of business while mobile connectivity is spreading quickly it is not spreading equally in low and middleincome countries women have less access to technology than men the gender gap is wider in certain parts of the world women in south asia including india are 26 less likely to own a mobile phone than men and 70 less likely to use mobile interneta google study towards gender equity online released in april 2019 says four key factors hobble the presence of women online access content and community privacy and safety in terms of access it isnt just physical access to a connected device but also the struggle to overcome mostly male perceptions about the dangers of women being connected the dangers of women browsing content that could