potentially new and improved di bella many brands have come and gone or are in the process of exiting the indian market says ccd ceo venu madhav the market is difficult to deal with rentals are high and it is quickly evolving into a twohorse race his chain has made many tweaks to its model with varying success it has overhauled its fb offering using social media to offer up an allnew menu food accounts for half of its business and extending its retail presence into multiple formats in office complexes and on the highway even as another upscale option coffee day square was less successful for its part starbucks has upturned its global strategy of being primarily a takeaway coffee chain and gets over threefourth of its orders from instore sales we are committed to our plans in india and expanding to smaller towns is part of this plan manmeet vohra marketing chief for the india operations says despite these odds di bella plans to forge ahead with his india foray even if wellentrenched rivals offer him little chance of success the chain that bears his name plans to have 50 outlets in india each unit costs around 75 lakh to set up in the next three years and based on the initial feedback this number could be increased with this new measured approach to indias booming market for coffee cafes di bella hopes his second stint will be markedly more successful by rahul sachitanand et bureau published on jun 7 2015 at 1004 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app company expansion sachin sabharwal rahul leekha di bella coffee phillip di bella retail food group homenewsdi bellas second stint in india wellentrenched rivals ccd starbucks may offer tough competition