chennai tourism australia has launched a new marketing campaign in india backed by consumer research which corroborates the trend that indians travel to experience food tourism australias new campaign focuses on exceptional food and wine experiences in the region featuring dining experiences against spectacular locations the campaign is timed to coincide with the planning periods for yearend and summer from a successful media partnership of masterchef australia over the past two years tourism australia also recently collaborated with noted chef sanjeev kapoor to film a 15 part series out of australia for the channel food food australias food and wine experiences are its strongest assets the campaign is expected to whet the appetite amongst potential travellers and tempt more indians to travel for a taste of australia nishant kashikar country manager india and gulf tourism australia said some of the top food and wine experiences in australia showcased through the campaign include enjoying a water taxi ride through the sydney harbour predinner drinks before disembarking at circular quay for dinner at quay restaurant new south wales and sailing the whitsundays before landing on hamilton island for a private seafood lunch at whitehaven beach queensland the concept of restaurant australia has been built based on consumer research which identified food and wine as a key factor in holiday decision making and the most important emotive trigger for influencing peoples destination choice this research was conducted by tourism australia in 2013 in 15 of australias key tourism markets and it surveyed 1200 indian customers who were selected on the basis of their previous longhaul travel behaviour and their intention to travel long haul in the next few years