last year which we are culminating it will be a combination of are we able to keep on adding users and merchants and how well do we monetise on them which should be the way that most investors should look at our company the word which was a popular word for ecommerce companies couple of years ago was what is your cash burn rate the more you are burning the more valuations you get now investors are saying let us not lose money show me the money i need numbers i need profits how is the positioning changing because raising cash is now difficult there are no mark ups there are mark downs there are no start ups they are more shut downs now most of the companies they would always think of long term in terms of growth in terms of profitability while shortterm you will find many of the positioning that actually changes but twothree things that stay and stand that factor in test of time will be that first is that ecommerce and eretailing is here to stay because consumers drive that most of the times the retailers will build out presence where there are consumers and if consumers are online then retailers will also have to build out their own presence online so that is not going away it has been tried and tested and proven in the west what you bring out is a very important point that as you build out the presence that where is the eye on profitability you are right in the past few years there was more focus on growth but now with scale that there is more and more focus in terms of investors as well as stakeholders asking to ensure that there is some visibility in terms of when you would perhaps generate cash and profitability so that equation has changed it will always stay this way because as you scale up and if you are not profitable that the amount of losses will compound itself as infibeam we have always thought of forward investing but we have always looked at profitability as a very important aspect of our growth and the whole idea is to build out a business model because business models will compete while businesses also compete and if you are able to build out a business model which is extremely scalable but also become profitable it stands the test of time et now published on mar 24 2017 at 0100 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail