their best employees the best employees have options and they will get calls from competitors its bad for productivity diversity and talent retentioncould you tell us about the project you did with itc infotech on remote workthey have embraced the wfa model and done it very well the main insight from that is that you need to rethink your management practices you need to think about how people codify knowledge socialise how you measure productivity how you take care of employees wellness when you dont see them ive put together a framework to think about all these management practices you have to create new ones and train people because there are very old school beliefs that are ingrained in managersis there the will to enact that kind of changethere are a few companies in every industry who have taken a pioneering role my prediction is they will become talent magnets they will retain employees more and that will force other people to catch up business leaders will have to decide if they want to be at the forefront or catch up twothree years laterwere we heading in the direction of remote work even before the pandemicyes there were allremote companies leading this movement i was studying gitlab prior to the pandemic i was studying exp which is a realestate company that doesnt have any offices now when i talk to entrepreneurs they want to go remote because its easier on the balance sheet that is also what will make this phenomenon permanent if new technology leaders are all remote in 10 years it will become the normwhat does this mean for the future of citieswfa can revitalise tiertwo and three cities across the world i have been studying that in tulsa oklahoma and now in venice i cant think why nashik durgapur or sriperumbudur cant do what these global cities are doing which is to attract talent back