tamil nadu including krishna sweets and adyar ananda bhavan isaac wants to stand out by selling it in rs 510 packs similar to lays chips to sell these new products aachi would be hinging on supportfrom its existing distribution network currently isaac says aachi products are sold in 12 lakh shops through 4000 agents across south india a november report by ratings firm icra summed up where aachi stood in the scheme of things working in its favour were its strong market position and periodical introduction of new products working against it was the fact that it is skewed towardsouthi ndian flavours where there is rising competition but then the report also mentioned how the absence of any big player offering everything under a single roof makes it easier for aachi isaac might want to believe that aachi can become that player published on jan 4 2014 at 0107 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app homenewsaachi kitchen plans chettinad restaurant chains in five locations this year