bengaluru investment guru and former infosys cfo t v mohandas pai saturday said the foray of mukesh ambanis reliance into indias ecommerce space would allay fears of digital colonisation and dramatically lower costs immensely benefiting the consumersone thing is certain that consumers and india will be a winner and in online retail the fear of becoming a digital colony will recede with the entry of a formidable indian entity reliance he told pti in an interview herereliance seems to be creating next generation retail network which has the potential to radically change the dynamics of retail in a fast growing economy pai said adding that it would dramatically lower costs reduce inefficiencies in supply chain reduce waste and deliver better this will immensely benefit consumersreliance retail q3 pretax profit jumps 177 to rs 1680 crgujarat is the laboratory of mukesh ambanis grand ecommerce forayril to double investments has new ecommerce plan mukesh ambani advt pais comments come in the wake of ambanis plans to create an onlinetooffline platform at the vibrant gujarat summit and urging prime minister narendra modi to take steps to end increasing data colonisation by global corporationsambani who is chariman of reliance industries drew parallels between mahatma gandhis movement against political colonisation and call for a revolution against data colonisation and pressed for control and ownership of indias data by its own people not by corporatesreliance is truly a formidable competitor as it has capital technology networks physical retail presence a long term vision and the passion to win he saidreliances next generation retail network is powered by a robust fiber network with an efficient supplychain giving consumers an online offline experience of their choicepai noted that exciting times were ahead with the entry of reliance into the ecommerce space as the existing online players have grown on customer discounts blowing up nearly rs 50000 crore in capital through discounts and infrastructurejio has created a national network of mom and pop stores and other retail along with their own network on a broadband fiber networkwith their existing retail network they will be a formidable competitor to the big online retail players advt for retail to succeed the supply chain and distribution are critical he saidthe online retailers create the distribution capability through their tech portals which has a global reach but the back end supply chain remains the same as goods need to be delivered the former infosys cfo saidthe business is now moving to an online offline model as consumers still love the physical shopping experience in many categories he added pti published on jan 19 2019 at 1218 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the