focus on generating a buzz or conversation with key topics enlisted this helps them promote the brand and boost revenue simultaneously predicted graphs are assuring a massiveimpact on brand story telling with their unique profiles holding traditional digital outputsbluetick bloggersverifying people and brand accounts on social media platforms with blue tick defined their authenticity on facebook instagram twitter snapchat and linkedin since then it became an actual thing holding mysterious power over those in its thrall like one of those horror movies from 80s the blue tick has taken a significant position which is disproportionate to its actual merit this has been turning bold social media account holders into needy insecure individuals uncertain of their work while this official badge gifted many bloggers a recognition and platform of being gods of instagram idols and twitter tycoons mark zuckerbergs augmented reality took the panel of being selfemployed judges of every influencers relevancethis changed the scenario for blue tick bloggers who quoted higher charges for collaborations and promotions there was a midmillennial era of rulers who were chosen for the blue badge on high ranking for influencer marketing they were allocated special fees and funds they were perceived to have more organic following which was an assurance of more revenue through promotion of products and their core values bloggers celebrated the moment like a life event on being a part of the blue tick bandwagon marketing with them was like weaving a success story through the means of their immediate worshiping community of followers their exclusive virtual identities ensured maximum visibility they demand much more money than the usual influencers on social media and it seems only legit in the world of a certain metaverse dominating that power of influencevirtual avatars of digital charactersin the year of 2018 the wellknown luxury ecommerce portal yoox netaporter group launched its virtual avatar influencer daisy she was featured in many brand campaigns wearing highend fashion apparels her exceptional creation had gained her many followers on social media people had started interacting with her and buying her style of jewellery and accessories last year in march puma created their virtual influencer maya for the south east asian region their promotion of the new future rider sneakers was trending online with significant amount of revenue coming their way through maya in the month of december 2021 yasmin sewell introduced rae a new virtual team member for her uk based wellness brand vyrao to jump on the bandwagon of virtual influencers marketing dudley nevillespencer left his job as a debt trader to launch the virtual influencer agency in 2017 but was turned away by many luxury brands recently prada relaunched their perfume as prada candy fragrance a new avatar was dressed head to toe in prada and the candy avatar was relaunched with a new beauty license given by loral last october candy appeared in a wide range of advertising formats including old school print campaign photographed by valentin herfray though avatars have grabbed criticism for their