kolkata in a bid to involve people in its safe drive safe life campaign the city traffic police on wednesday urged kolkatans to compose music jingles and even shoot videos on the theme a panel of judges would shortlist and select the top three compositions and the winners will be rewardedto enhance the participation of the general masses and imbibe the idea further into the minds and hearts of all road users an original song and track competition on the safe drive save life theme is being organised by the kolkata traffic police the competition is open to all the categories and rules of competition will include audio 3 minute song video 2 minute with background music and jingle 50 seconds each the police posted on their facebook page on wednesdaythe rewards would include monetary compensation and showcasing the best jingles audios and videos on the polices facebook page these will also be played during various traffic police programmes the artists will receive a big platforms to showcase their talent explained the postin the initial part of the drive involved a sustained campaign including releasing reallife accident footages to shock people to their senses the second half of the campaign involved introducing harsh penal measures and steep fines prosecution came in last now the cops want to involve people themselvesbesides motorists we had tapped in to students by reaching to school children but it is the youth who are the biggest violators of rules they are also the ones who help us enforce laws stringently it is this section which will be our next target explained a top police officer