bengaluru bengalurubased fashion ecommerce company eatshoplove has raised 35 million in angel funding from a londonbased investor as it moves from being a vendorsourcing model to creating an exclusive brand with in house designers there is a real improvement in the design and quality of the experience that we offer at the scale we want to go at when we have everything inhouse said cofounder oindrila sengupta a 27yearold mother of two who has previously handled fashion brands at multiple media houses according to sengupta the funds will be used for hiring a dedicated design team and setting up manufacturing units as well as expanding to delhi and mumbai the iimbangalore graduate hopes to be able to offer 24hour delivery by this upcoming july when the first inhouse collection will be launched eatshoplove was established in july 2014 to focus on urban women who enjoy the autonomy of choosing their own lifestyle when it comes to fashion and travel it now delivers 175200 orders per day a figure that the company aims to double by the end of the year with an average order size of rs 900 the company had previously raised 1 million in seed funds last october and started breaking even a month later to establish a strong brand from scratch dasguptas husband shayak sen the former head of user experience at online housing portal commonfloor has joined as cofounder while designerentrepreneur achyutha sharma was roped in as head of brand and marketing building a brand from scratch is not easy historically all product managers in online companies were engineers who could take care of the technology but we really want to have designers as product managers who can understand the fashion product and the apparel industry said sen by evelyn fok et bureau published on apr 22 2015 at 0821 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app funding commonfloor oindrila sengupta shayak sen homenewsfashion ecommerce startup eatshoplove raises 35 million in angel funding