radio frequency identification tags and sensors are used to track inventory levels accurately to ascertain products are always available as a result it limits the chances of customers being disappointed due to outofstock goods big retailers are also using mobile commerce to promote higher sales by creating mobile apps with the use of mobile devices such as smartphones tablets and other handheld gadgets retailers are ensuring a steady increase in transactions the ongoing 5g rollout is also expected to give a fillip to mcommerce across the country because of the benefits of high bandwidth and low latency going beyond technology retailers are also reimagining their physical stores to create an experiential shopping environment this is done by having interactive displays product demos and even hosting events and workshops to engage with customers in essence retailers are transforming stores into happening destinations where shoppers not only purchase products but also enjoy memorable experiences that foster a sense of community belonging and loyalty moreover instore experiences are being enhanced via partnerships with brands influencers and local artisans retailers are also teaming up with popular brands to curate exclusive collections and limited edition items that drive high excitement and greater footfall to their stores by showcasing the work of local craftspeople retailers are providing a platform for conventional craftsmanship inculcating a bond between local artisans and consumers to conclude there is no doubt that the emergence of ecommerce has disrupted and transformed the retail landscape panindia nevertheless brickandmortar stores have accepted the challenge by pivoting their operating model to an omnichannel approach in this way by leveraging technology retailers have been able to redefine instore shopping experiences adding the convenience of online shopping to their offline offerings undoubtedly the future of retail lies in striking a delicate balance between a digital and physical presence that offers customers the best of both worldsdisclaimer the views expressed are solely of the author and etretailcom does not necessarily subscribe to it etretailcom shall not be responsible for any damage caused to any personorganization directly or indirectly by akash anand etretail published on jun 23 2023 at 0232 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app akash anand radio frequency identification rfid omnichannel panindia ecommerce instore experiences homenewsredefining instore experiences in the age of ecommerce