bengaluru an amul advertisement sans the chubby little girl the nirma ad without the girl swirling in a pretty white frock and the starbucks logo where the twintailed mermaid is missing all these and more captioned everyone around the world has gone home why are you still herea campaign by ananya bashyam 18 a firstyear student of national institute of fashion technology nift on social distancing is gaining popularity in the campaign she tweaks popular advertisementslogos to spread the message of social distancingtimesviewin a thickly populated country like ours the concept of social distancing needs extra emphasis ananyas offbeat campaign can help convey the message especially among the younger crowd a significant section of which has probably not grasped the severe implications of covid19 in the world of millennials anything thats quirky is cool and fashionably doable too this young messenger has devised a novel way to ride on popular logos to draw attention to a way of life that wasnt a part of our social dna till yesterdayi realised gen z cant relate to most of the government advisories millennials do not listen if they are just given a list of rules to follow they need humour to notice things even the colour palette and the artwork that the older generation likes need not resonate with youngsters they should be quirky and relatable to things that we grow with thats how i took to these extremely classic indian logos said ananyawith the campus shutting and students being asked to leave in the wake of covid19 outbreak ananya who is from hyderabad is back home i am loaded with class work but when work on the adobe software gets too much i shift to other stuff as a stressbuster i have been working on comics and recently visited the indian cartoon gallery so all these were playing on my mind when i had this epiphany of redoing the classic logos it became popular with my friends added ananyathus far the youngster has done five logos amul nirma starbucks asian paints and looney tunes when it comes to animation the so sorry series is my favourite and i draw inspiration from that she addedananya is displaying her works on instagram nift bangalore director susan thomas tweeted about her work saying my brilliant student bengalurunift ananya did this visual creative urging all to go home