best online shopping research platform hyderabadbased sulakshan kumar and sitakanta ray started mysmartprice in end of 2010 mysmartprice is an online price comparison engine which lets you find the best price of products in mobiles books cameras electronics computers appliances and personal care products over last two years we have grown rapidly and now serve around 6 million unique users a month user come to us in search for what to buy and where to buy from and go to online stores directly from us this is where our business lies this makes us one of the largest lead generator affiliates for online stores in india we get paid for the online leads that we generate for the stores explains kumar kumar and ray left their jobs in october 2010 and wanted to do something in ecommerce space we believed that india was ready for ecommerce and it could be big with many online stores in we believed that there would be a market for a good comparison shopping website after all who doesnt want to find out the best price for anything they want to buy he says mysmartprice has been venture funded seed round by two of the top venture capital firms in india helion ventures and accel partners based out of hyderabad the company has 25 employees at present we have partnerships with around 40 online stores in india including all the big stores like flipkart amazon and snapdeal among others informs kumar kumar says mysmartprice has grown rapidly both in terms of our user base and subsequent revenue we expect to grow atleast 3x over next two years he adds talking about his expansion plans kumar said we plan to have a big launch for fashion and lifestyle categories in next two months another area of expansion is availablity of mysmartprice on mobile devices in form of html5 site and apps he adds as a partner in at an it services firm iitd graduate ashish gupta got a chance to work with a number of ecommerce startups which sowed the seeds of interest in the domain and thus started a close to two year journey to figure out how he could create a disruption and help ecommerce grow as is a common belief gupta started with the premise that the biggest barrier to ecommerce in india was the lack of touch and feel however one phone call from his parents asking him to check the best price for a product they had selected changed it all i suddenly realised that there was a big section of society that was savvy enough to decide what to buy but struggled with how to buy says gupta that was the birth of theshoppingpro a platform that aims to make online shopping easy and rewarding thereby getting more people to adopt ecommerce and increase the range of their purchases online we look at shopping as a twostep process ie what to buy and how to buy once you decide