151 actress and entrepreneur jessica alba says she is excited about what the future holds in the face of a 5 million lawsuit and consumer complaints against the honest company the company of nontoxic baby and homecare products she cofounded nearly four years ago this is a dream come true to be able to have an idea and to see it come to life alba said today on good morning america im also so thankful for everyone thats brought honest company into their homes and spread the word jessica alba says 5 million lawsuit baseless and without merit jessica alba talks transformation from actress to billiondollar businesswoman why jessica alba is so worried about toxic chemicals i mean really our growth has come from our customers and them sharing with their friends and family how much they love the honest company and how its made such a big difference in their life she said albas the honest company is being sued by a customer who claims the brand deceptively and misleadingly labeled and marketed its products according to the court documents obtained by abc news in the suit filed last week in northern california district court jonathan rubins attorneys allege that several items including the brands hand soap dish soap multisurface cleaner and diapers were marketed as having only natural ingredients but in reality also have unnatural ingredients some of which include a synthetic preservative and a synthetic surfactant and a petrochemicalbased additive in the diapers the suit also claims that the honest companys sunscreen was ineffective the lawsuit comes shortly after customers began posting pictures on social media and on amazon claiming to have used the honest sunscreen spf 30 and gotten burned because it was not effective alba 34 who has previously called the allegations in the lawsuit baseless and without merit today reiterated the mission of the company she cofounded in 2011 after she developed a rash during her first pregnancy and went looking for nontoxic household products i created the honest company to give people access to safe and effective products and we are committed at the honest company to make sure that we use the safest and most effective ingredients alba said on gma were also committed to continue to educate our customers on how best to use our products the dark angel star appeared on the cover of forbes magazine earlier this year when it featured americas richest selfmade women to become multimillionaires or billionaires before the age 50 the actress and mother of two young daughters said today that it took nearly three years to get the company started a process she described as challenging i definitely had a lot of people look at me sideways when i would present a business plan or the idea she said there was definitely some resistance initially but its taken off the next step in albas growing billion dollar empire is honest beauty a line of natural skincare and makeup products that launched today it