with audiences to build awareness we also had a partner drive engagement by using the instagram anti gravity booth to showcase their launches baruah said bmw unveiled its 7 series bmw x1 and the new bmw 3 series and kept users engaged with its future of luxury campaign which was trending on twitter for consecutive days our social media strategy was to create interest and conversations for both brand bmw and the product launches said kapil arora presidentogilvy north by anumeha chaturvedi published on feb 10 2016 at 0858 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etauto app get realtime updates save your favourite articles scan to download app mercedes benz jaguar renault jaguar land rover audi social media renault india pvt ltd vitara brezza auto expo 2016 mercedes benz india pvt limited homenewsindustrysocial media comes to the rescue of automakers at auto expo 2016