coupondunia intends to fill in the largest remaining void in the world of offline retailers and brands by launching instore shopping coupons users will be able to get the same type of great online shopping discounts but instead for use at their favourite offline retailers and brands within categories like apparel footwear accessories home decor baby electronics jewellery gaming and handbags are such launches predictions of huge growth of the coupon market in the coming few years let us have a look at some market numbers first india is at the cusp of witnessing the fastest growing ecommerce market in the entire asia pacific region as per forrester report with a compound annual growth rate expected to be at 57 per cent between 2012 and 2016 the coupon sector is set to exhibit maximum growth comscore report revealed that in the year 2013 mobile internet use resulted in a 142 per cent growth of traffic in the indian online retail market with more and more coupon websites and estores focusing on taking advantage of the mobile platforms shopping online is not only more affordable but also a lot more convenient the coupon business is 135 per cent of the total ecommerce audience in india growing at the rate of 629 per cent with 76 million unique users a month in 2011 1 in every 10 internet users accessed coupons sites but in 2013 this number had grown to 5 out of 6 95 per cent buyers search for deals online and 74 per cent view the coupons available at couponing portals all these numbers clearly reveal the healthy status of the coupon market in india in 2010 there was nothing like coupons for online shopping in india it was something that heavily built up slowly over time consumers tried coupons and liked it merchants saw results from coupons and started offering more coupons which gave users even more coupon choices it always keeps repeating restaurant coupons are a huge success now a few years ago there was no such thing as restaurant coupons said sameer parwani ceo of coupondunia so what is pulling it behind while addressing such questions the very first thought that comes to our mind is the snapdeal case three years ago snapdeal tried to enter the coupon market before it decided that indian market was not correct for coupons this is the right place to clarify all skepticisms surrounding it snapdeal wanted a bigger credential market the coupon market was never unattractive they chose to move to a bigger market snapdeal right now is 8 billion company and coupon market in india will not be 8 billion market company coupon was never a bad market it is just that ecommerce was a bigger market said sameer he further added that three years ago in the digital age the smaretphones were not advanced like today by which one can do almost anything and everything just because their venture lapsed it does not mean coupons are not gaining