new delhi sep 9 focussing aggressively on the retail segment yes bank aims to grow its retail loan book by 75 per cent to around rs 56000 crore in the next two years a top company official said for the last three to four years we have given our complete focus on the retail segment we see a huge opportunity in retail currently our retail asset book size is close to around rs 32000 crore we would be looking to grow it to anything between rs 5500056000 crore by 201920 rajan pental group president and group head branch and retail banking yes bank told in an interview prior to turning the focus on the retail segment yes bank built a strong customer franchise and when the equation was right with a large retail customer base the bank decided to offer retail services across products pental said we entered this segment of business considering the fact that you need to have the entire range of products for all our valued customers he said asked if the focus on retail base was driven by sluggish credit growth in the corporate loans segment he said it is a lifecycle development for yes bank unlike other banks it is more like lifecycle development for us we are completing our customer franchise in our lifecycle our objective is to get aggressive on retail it is not because we thought something else is not doing well so we should get into it he said he said the bank has taken a differentiated approach of segregating branches geographywise and offering tailormade products as per the needs of customers we have different products for different markets on a few products there will be focus on rural only like small lending tractor financing or farmer loans while the urban and semiurban markets have the entire range of products our footprint of branches is across country and we have now created rural and urban branches segregation he explained on being asked how it plans to reach a wider base as of endjune 2018 the bank had 1100 branches of which 400 are in rural and semiurban areas yes bank has a good number of branches in the rural areas to cater to the specific financing needs of the customers residing in those areas rajan said besides the auto loans is a new product line which seems to have good potential for the bank he added in residential loans the bank is seeing good opportunity in mortgages space we are an active player in affordable housing finance besides our existing customers who need a luxury loan we are seeing an upswing in affordable housing we are seeing that the projects are delivered on time and the money rotation is good both for the builder as well as the financier he said timely delivery of projects and government subsidy is also helping the affordable housing segment which is boosting opportunities he added the bank is currently involved only in those affordable