chennai godrej capital the financial services arm of godrej group will soon enter the chennai market the lender will strive to capture about five per cent of market share in a city where homegrown nbfc leaders such as chola equitas and sundaram finance will pose a major challenge for the less than twoyearold firm at the national level it looks at having a 1 market share in the business four years down the linegodrej capitals entry into the city is part of an expansion plan in six cities including chandigarh hyderabad indore surat and jaipur in the next couple of months a subsidiary of godrej industries and holding company for godrej housing finance godrej finance the financial services firm is aiming at building a rs 30000 crore balance sheet by 2026 in chennai its prime focus would be on small and medium businesses and home loan segments currently godrej capital operates from five cities delhincr mumbai pune bengaluru and ahmedabad with nine branchesmanish shah md ceo godrej capital said chennai bengaluru and hyderabad were among their important triangle in the south and a huge area of focus our goal is to get into chennai in the second quarter of this year julyseptember and we would definitely want to expand further into tamil nadu for this year our focus would be to launch in chennai and become a lender of choice in the categories we are working with he told toi in a virtual interview commencing operations with one branch in the city it could be expanded depending on the demand he addedwith a customer base of 5500 and balance sheet of rs 2200 crore about threefourth of its portfolio is in the home loan segment and the rest is loan against property unsecured cash flowbased lending is likely to be launched later this year this years balance sheet of godrej capital which was launched in november 2020 is expected to be rs 6000 croreresponding to a query on the challenges in chennai which is already dominated by local nbfc players shah said it is equally challenging if you look at markets in delhi or mumbai more of the large players who start from here are headquartered in these markets for any new entrant it is how are you serving certain needs differently