design is not just what it looks like and how it feels design is how it works steve jobs ux user experience design figures as one of the rising skills in linkedins latest future of skills 2019 report rising skills are those that have experienced exponential growth in the last few years in adoption ux and ui user interface design are often confused with each other one of the easiest ways of differentiating is ui is how things appear while ux is how it works in the background the thrust on digital is creating a huge demand for professionals who can make the digital interface and experience better says ajay shah vp recruitment services at teamlease services customerfacing companies see it as critical a lot of buying decisions are made on smartphone apps where easy navigation and operation are crucial online payments company instamojos coo akash gehani says product companies have just a few seconds to impress the customer build brand recognition and ensure retention making excellent uiux imperative even it companies in the last few years have woken up to the importance of design in their operations says b ravi teja ceo of udupibased robosoft technologies a mobile app developer that caters to apple and mercedesbenz the it industry was driven by engineering capability it built good software that works but these were not user friendly a lot of training was required for the end users he says anand narayanan chief product officer at edtech firm simplilearn says all kinds of professionals product managers business analysts top and midlevel managers product teams ux design teams sales marketing teams and development teams are taking uiux courses while most edtech companies offer these courses even a premier institute like the national institute of design nid does it offers an mdes in information design that synchronises the fields of design visual aesthetics computer science statistics and humanities