millennials dont use a bank for the sake of using a bank they want products and services to help them manage their money more effectively financial products and services that are more streamlined and intuitive are among their favourite and so for banks targeting millennials should begin with designing a quality user experience taking cue icici bank has announced the launch of indias first comprehensive banking programme for millennial customers in the age bracket of 18 years to 35 years inspired by millennial network the proposition is called icici bank mine it offers an instant savings account newlook mobile application with a refreshed user interface that offers two additional benefits in addition to the already existing bouquet of features personal finance management tool and investment guidance to suit the demand of millennials with the help of sqrrl an investment fintech it also meets other contemporary financial needs with offerings like curated credit and debit card instant personal loans overdrafts and even an experiential branch with social engagement space available 24x7 in fact the first experiential branch for millennials is already open at manyata tech park in bengaluru congratulationsyou have successfully cast your votelogin to view result commenting on the launch mr anup bagchi executive director icici bank said our country is uniquely poised for a demographic dividend in the coming years with millions of youth expected to join the workforce we estimate that the country has around 40 million progressive young millennials who would contribute significantly to the economy and banking in the years to come our extensive research shows that millennial customers want banking to be simple digitally enabled and customised based on these insights we have created icici bank mine the countrys first full banking stack for millennials it offers a mobile first highly personalised and experiential led banking experience to them we have noticed that while the millennial customers want digital first they dont want a digital only bank this has led us to introduce a new format experiential branch suited to the lifestyle of millennials designing mobile banking applications isnt as simple providing users with a way of checking the balance of their accounts millennials increasingly access and manage their financial assets exclusively through these applications when they want to do something with their money they expect to be able to do it quickly and smoothly through a single channel icici bank mine also offers investment guidance to customers through a completely newlook mobile application for this we have integrated the investment platform of sqrrl a leading fintech in the investment space with our mobile application imobile to guide customers to invest easily and in a techsavvy way we intend to continue to integrate relevant fintech offerings in the imobile app for our millennial customers we believe that icici bank mine offers millennial customers a 360degree holistic and most comprehensive proposition in a single place across their life stages he addedhere is what millennials can expect from their icici bank mine stack instant savings account