popular television actress and anchor jyothi reddy revealed in a recent interview how yendamavulu on etv was the first serial to showcase her in a negative role speaking about it jyothi reddy said i was having reservations about doing a negative role in yendamavulu as i had never done one before also i was a very softspoken person and had a corresponding image so i was not very keen on doing it but late suman garu the director and producer of the serial and son of media baron ramoji rao said i had to do it i remember working very hard for that serial i remember they worked for nearly five hours on location from 6 am to 11 am to get my get up right for the serial i used to go for a long bindi on my forehead they made me sport a short one and i also had to go in for a modern hairdo i changed my slang also and it was a great and unique learning experience for me said jyothi reddy