reacted so firstly with respect to customer acquisition and growth rate this sort of customer acquisition has never been seen before if you look at the recently concluded big fashion festival we were trending at 2x of our traffic that we got last time so very clearly we witnessed 100 growth in traffic compared to last year and business has also crossed the precovid levels we are doing phenomenally well compared to the last festive season overall this has given a huge spike to both brands and ourselveswhat are the advantages to the shopper when such collaborations take place does this change or improve their experiencethe single largest benefit that the shopper gets is whatever be his or her favourite store whatever their favourite selection the entire collection is now made available at the click of a button on myntra they can simply scroll through myntra and get their favourite options online second if you go to any particular store you will probably get 10 of what the brand actually has because what is available at a chennai store will not be available in delhi what they put on display in delhi might not be the same as that at the mumbai outlet the collections are curated differently in different geographies but from the moment we onboard a brand on myntra their complete selection is available to customers so with this they will not just access the 100 styles for example but all the 1000 styles or designs that the brand has just to quote a few examples of leading large format retailers that are now available on myntra lifestyle to pantaloons to max bata mothercare biba w nike puma adidas skechers etc even at a regional level we have onboarded pothys chennai silks bharatsthalli ramraj cotton etc that are a favourite for traditional or festive wear the biggest advantage for the shoppers is the availability of the selection we have nearly 9 lakh styles from 5000 brands this festive season customers can shop from the comfort of their homes in a safe way we are ensuring an end to end contactless delivery in our supply chain have trained all our delivery personnel to follow safety protocols and are encouraging customers to use upi and other digital payment methods to avoid cash transactions all to make the customer experience as enjoyable and safe as possible how many offline stores has myntra integrated as part of its omnichannel model for the above mentioned periodwe have on boarded over 150 brands which were not on myntra precovid this has led to the curation of 2 lakh styles for consumers to shop and choose from with respect to the omnichannel which is the offline store integration that we were talking about where we directly get the stores inventory onto myntra it is around 1000 stores how many such new brand collaborations are in the pipeline for myntraright from now to the end of december we have a lot more brands and selections