new delhi aspiring for a highend audio system is set to become lighter on your pocket in order to push volumes in a market that is still small but growing specialist firms like bose sony and philips are toeing the valueformoney cardprices are set to fall a further 1015 on account of economies of scale technology upgrades falling import duties and reducing trade discounts while these factors put together have helped firms keep prices competitive and yet raise the technology bar what is also redefining the specialist rs 100crore audio market rs 25000plus is easy finance schemes finally almost everyone is finetuning distribution strategies and assigning smaller geographical territories to distributors for sharper focusbose corporation has just introduced its least expensive product at rs 29900 in the domestic market prior to this average prices ranged anywhere between rs 80000 to rs 90000 ratish pandey gm said the focus would be on introducing products in the rs 3000040000 range we have undertaken a 1015 price restructuring across the board duties have been reduced and we are looking at volumessaid pandeyaccording to gunjan srivastav director philips a 1015 price erosion is expected to continue yearonyear we are packing more features in the rs 30000plus price rangehe said said mohit parasher gm sony theres a huge upsurge of demand in the plusrs 20000 price category in metro markets