30 per centnitesh gupta asserted that the expectations from the entire automotive value chain have been changing which is enforcing oems as well as suppliers to realign their strategies as consumers now increasingly seek quick and transparent addressal of their needs in terms of financing and upgradation of vehicles its not going be a replacement of talent that wont work you have to create this whole new breed of translatorssiddharth gopalkrishnan partner mckinsey and co more than 70 per cent of customers do their information gathering and compare products online before they actually enter a showroom says nitesh the number of visits to dealerships has dropped down to 1 or 2 from 56 earlier before they actually decide and purchase a vehicle oems are doing much better handling of leads and consumers across online and offline channels as per nitesh almost 5 8 percent of these digital leads convert into actual sales going up to 30 percent for some brands aftermarketfrom a sales standpoint there has been a shift in focus from product to service oems have been focussing on increasingly making services available to customers ashok leyland in 2017 came up with this concept of service mandi which connects customers to leylandtrained mechanics they can get live mobile updates on their vehicle repair it allows digital payment on the preagreed ratea lot of fourwheeler and twowheeler players are trying to change the dealership experience by the use of augmented reality and virtual reality where they are trying to figure out how effective are these tools in driving footfalls and what would be the next scurve in terms of retail footprint noted siddharth gopalkrishnanadding on nitesh gupta said were seeing many startups getting into this space while oems are still busy tackling the challenges of slower growth and transition to bsvi a lot of new startups are actually building technology for this business modelstartups have the advantage of technology and being more agile whereas the oems naturally have the advantage of scale and reach said gupta its not gonna be a replacement of talent that wont work workforcedigitalisation has a big implication on an organisations talent their teams are increasingly looking very different with more experiencecentric teams that have specialist capabilities around data science and architecturesiddharth gopalkrishnan asserted this is new to this industry and we are actually seeing 30 40 percent of these companies going down the route of hiring and scaling up these teams its not going to be a replacement of talent that wont work you have to create this whole new breed of translators as we call which is someone who is from the business and understands the ground be it sales marketing and product development and can be upscale digital concept so that they can better interpret and help in the adoption of these tools read alsoacma joins hands with nasscom for digitalisation of auto component sectorhow digitalisation is impacting assembly line by shalini priya etauto published on feb 25 2020 at 0501