chennai lic housing finance is anticipating a doubledigit growth in its business this year though its challenging times for the industry due to high prices and volatility in the economy yet the demand for housing continues to be strong on account of the housing shortage vk sharma managing director and chief executive officer lic housing finance said the company recently launched new bhagyalakshmi targeted at women borrowers fixed 10 where the rate of interest is fixed at 1075 for ten years and sure fixed where the rate of interest is fixed at 12 for the entire duration of the loan sometime back the company also extended the maximum tenure of the loan to 30 years for all its housing loan products the profile of home loan borrowers has changed considerably with younger borrowers coming taking a home loan early on in life sharma said and with south india accounting for 21 of the companys business lic housing recently teamed up with up 70 builders in chennai to launch its annual property fair ungal ilam this year the fair concludes on sunday and company officials anticipate 1500020000 visitors average home loan size of the company is rs 16 lakh the companys customer base is 15 million at the moment with 16 of them belonging to the middle class