superstar rajnikanths vikram simha the telugu version of kochadaiyaan is already creating a huge buzz for its wallpapers and stills although the film is slated for release in december the makers are aready gearing up the promotional campaigns to attact all eyeballs the producers of the film have tied up with a mobile phone company to launch special mobiles embedded with the films footage karbon mobiles would launch around 5 lakhs vikram simhakochadaiyaan mobiles to celebrate the release of the film these mobiles boast of kochadaiyaan behind the scenes footage trailers wallpapers and songs rajnikanths popular film dialogues etc this is a unique initiative and a first of its kind for a south indian film being made on 3d using performance capturing technology kochadaiyaan is helmed by soundarya r ashwin the younger daughter of the superstar k s ravikumar is providing the story screenplay and dialogues while a r rahman is composing the music