also be from competition from large indianowned and controlled companies with deep pockets the opposition to foreign capital is more of a politically driven issue than anything elsefrom a business perspective it makes little sense to think that the future lies in brick and mortar stores ecommerce is the wave of the future consumers who switch to online shopping are indifferent to the company being indian or foreignowned or controlledso the only real threat to small traders is the changing trends in shopping and consumer preferencesin fact foreign capital will be good for the overall growth of the sector with great potential for employment and technological innovation and opening india to a worldclass shopping experiencein any case companies currently operating in the market place model cant be said to be operating accurately within the permitted conditions they do cross the line and undertake an inventorybased model by using creative structures so its time the government realises this and gets ready to bell the cat and allows foreign money in inventorybased online tradingthe first vital step is introducing and implementing new laws that seamlessly integrate doing of business with the benefit of each stakeholder domestically and globally remove unnecessary restrictions on fdi and above all allow the inventory model to operate unhinderedthe writer is partner j sagar associates the views expressed are authors own et contributors published on jun 9 2018 at 0801 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app fdi amazon flipkart walmart deal flipkart walmart amazon india homenewsindustryforeign direct investment whats really holding online back