ahmedabad redevelopment or rebranding isnt a phenomenon limited to the residential real estate sector alone leading national and international hotel brands continue to be eyeing ahmedabads hotel market to expand on friday itc group took over management and operations of a hotel property near sola bridge on sg road which was formally managed by fern hotels and resorts group sources saidthe property will now be branded as fortune select this takes the number of itc groups properties in ahmedabad to three itc narmada is expected to be launched by the second half of 2022 industry sources saidthis is the second hotel property in ahmedabad that has been rebranded in less than a year last year indian hotels company limited ihcl announced the signing of a vivanta hotel in ahmedabad gujarat an existing hotel property at sola bhagwat crossroads on sg road was taken over by ihcl group last year and is currently undergoing renovations before it is rebranded as vivanta sources confirmed that the hotel property is expected to be inaugurated this yearwith increasing economic and industrial activity in ahmedabad the citys hospitality sector seems buoyed by fresh investments