says kudvathere are models indias ecommerce companies can follow researchers saybains sheth cites the case of iffcokisan a government initiative that provides relevant crop and weather related information to farmers in 11 local languages he also cites pratilipi an online platform for connecting readers and writers in vernacular languagesresearchers said ecommerce will need to find new ways to connect with bharat the opportunity cost is 50 billion and growing by shelley singh et bureau published on aug 21 2018 at 0743 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app ecommerce online shopping digital payments google ecommerce retail omidyar network homenewspotential loss of 50 billion shoppers hits ecommerce hard