kolkata leading life insurance company max life insurance today said it foresees its margins getting squeezed in the januarymarch 2014 quarter because of new regulations in place we foresee margins will shrink for sure due to new regulations and norms of irda applicable from january that puts more value to customers but it is hard to guess how much right now max life senior director ashish vohra said here the new insurance regulatory and development authority irda guidelines aimed to reduce costs for policy holders raise returns and increase the cover after death vohra said the new regulations did not impact on capitalisation of the company and it was not looking for any fresh capital infusion as of now max life however remained optimistic on the total business growth during the year we are aiming for 1215 per cent growth in new premium for 201314 in the last three quarters we had registered about 13 per cent growth in business vohra said in 201213 new premium income was close to rs 1800 crore vohra said declining to give a profit projection for fy 2014 vohra said in h1 of fy14 the profit before tax pbt growth was 3 per cent over the corresponding period of year before the insurance company would launch more products and currently has an active portfolio of 14 with the riders of three ulips max life has introduced tablet based selling promising customer centric solutions and introduced new work system for agents with a target toward customer service vohra said direct selling contributed 40 per cent and rest through third party channels he said