the twins have raised their profiles in subsequent years addressing investors at annual shareholder meetings and introducing new products the duo also helped bring an openoffice culture for top executives at the groups corporate park in mumbais outskirtsat rils annual meeting on august 12 they demonstrated a range of applications such as virtual reality and conference calls that come with a new highspeed data network the company is rolling outisha a yale university graduate and a former mckinsey co consultant kicked off reliances ecommerce foray into fashion retail in 2016 by starting online shopping portal ajio her husband is anand piramal the son of indian billionaire ajay piramal whose interests range from pharmaceuticals to real estateakash a brown university alumnus has studied economics he married his childhood sweetheart shloka mehta the daughter of a mumbaibased diamond trader and jeweller the twins have a younger brother anant 24going forward you will see anant also taking some key responsibilities said arun kejriwal founder at kris an investment advisory firmthe younger generation is getting involved at a time when reliance is pivoting toward consumer offerings which ambani has said will contribute almost as much as the groups core energy businesses by the end of 2028 global retailers such as amazoncom inc and walmart inc are also expanding in india bringing in new competition that the ambani family must contend with in the coming yearsambanis group is attempting to use its mobile carrier and retail units to tap indias online shopping market which by morgan stanleys estimates will surge sixfold to 200 billion in about a decade at the same time reliances jio since its debut in 2016 has shaken up indias telecommunications industry with free calls and cheap data forcing a consolidation that whittled down carriers to three from about a dozen four years agothe senior ambani has credited his children with helping to nudge him into the internet businessin 2011 while in india on a break from college at yale isha complained about the poor quality of the internet at the family home which made it more difficult for her to submit her coursework ambani has said meanwhile akash kept reminding his father that digital communications rather than just phones were now driving the worldafter dhirubhais death in 2002 the brothers fight for control went on until their mother intervened in 2005 and brokered a settlement under which they carved up the vast empire the older one kept the oil refining and petrochemicals businesses while the younger one got the newer ventures in finance infrastructure power and telecomwhile the paths of the brothers diverged so have their fortunes mukeshs worth is about 50 billion according to the bloomberg billionaires index he lives a lifestyle to match with a 27story 400000squarefoot home in mumbai named antilia after a mythical island that boasts nine elevators a spa a 50seat theater and a helipadthe value of anils holdings in companies calculated net of pledged shares is about 75 million according to data compiled by