in 2018 the ford sold over one million fseries trucks in us averaging a sale every 293 seconds new delhi looking at the recent numbersit is quite evident that more and more american buyers are abandoning cars for pickup trucks according to a statista research pickup market in the us is expected to reach us98328 million mark this year which is almost double the size of market in 2010 the market size of pickups stood at us 95214 million in 2018 in us and dominated by general motors ford and fiat chrysler witnessing an accelerated growth in the segment american automakers in the recent years have started introducing a host of new features such as better engine navigation and camera to scale up the customer experience advt ford motor general motors general motors and fiat chrysler automobiles have in recent years introduced trucks at price points well into luxuryvehicle territory offering plusher interiors more powerful engines and premium options like massage seats and touch screens as large as small tvs wsj reportit further said that even if some of these trucks are priced above 75000 which is more expensive than certain luxury cars buyers are wiling to purchase these vehicles one prime reason that makes this pricey trucks a popular vehicle in their home market is the rising need of multipurpose utility and better comforts among buyers underlining this fact another report by financial news media quoted jake fisher director of auto testing at consumer reports as saying consumers enjoy the versatility and seating position they get from riding light trucks which has resulted in declining sedan salesanother edge that pickups get over other large passenger vehicles is in terms of standards and regulations while many models from other classes of large passenger vehicles suffered from strict regulations concerning fuel economy pickup trucks had fewer regulations and standards historically pointed the same report by financial news mediain the month of january fiat chryslers ram brand trucks sales volume rose by whooping 24 per cent to 39649 vehicles on high demand contributing the largest companys overall sales which grew by 2 per cent another detroit carmaker that is showing more focus on the pickup segment is ford motors in the month of january fords president of global markets confirmed at the deutsche bank global auto industry conference in detroit that the company is planning to build compact trucks that will be priced below ranger he said that investing in more affordable versions of our truck business in 2018 the luxury carmaker sold over one million fseries trucks in us averaging a sale every 293 seconds etauto published on feb 18 2019 at 0908 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community