new delh ethnic wear brand biba today launched its online portal to leverage the countrys fast growing ecommerce space and also cash on the ongoing festive season commenting on its ecommerce portal biba managing director siddharath bindra said we want to make shopping convenient for our consumers and ecommerce being a prevalent and growing channel is indeed a natural progression for our existing business at present 68 per cent of the companys revenue comes from online sales we see our foray into this online world as another important way to connect with our customers and provide them with an easy access to our contemporary fashion he added this development will indeed help the company strike new conversations with brand loyalists as well as will be an attractive choice for new customers it said in a statement biba retails its products through 155 exclusive outlets across 65 cities apart from presence in all major retail chains in the country like shoppers stop lifestyle and pantaloons in november 2013 kishore biyaniled future lifestyle fashion ltd divested its stakes in biba future group had first acquired a 65 per cent stake in the ethnic wear brand in 2007 which was gradually increased to 258 per cent in 2011 pti published on oct 15 2014 at 0246 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app kishore biyani biba retail expansion siddharath bindra ecommerce portal launch homenewsbiba launches web portal to leverage growing ecommerce mkt