chennai volkswagen group sales india private limited vwgsipl has appointed kamal basu as head of marketing and pr basu who joined skoda auto india as marketing head in 2012 oversaw product marketing lead management communication and media and also worked closely with sales aftersales and dealer network teams in addition to his work in automobile marketing basu has a very strong background in advertising having spent close to two decades working with toplevel agencies like rk swamy bbdo rediffusion yr and with saatchi saatchi as ceo basu has done his marketing management from jamnalal bajaj institute of management studies mumbai and is passionate about cricket indian movies and travelling volkswagen is an iconic automotive brand with great history and a strong legacy and i hope to make a contribution towards the growth of this brand in the indian car market said basu commenting on the appointment michael mayer director volkswagen passenger cars said kamal is a seasoned marketing professional and im sure he will be a strong and valuable addition to our team kamal will play a key role in further developing the strengths of the volkswagen brand in india basus appointment is effective from january 1