in a bid to address financial crisis of the small and medium enterprises msmes and ecommerce platforms koramangalabased companies operating as channel partners have demanded that foreign direct investment fdi be allowed in the business to channel b2c the industry insiders say that it would help localised ecommerce portals to overcome their credit line problem and at the same time msmes would come out of the financial crisis as ecommerce platforms pay within 15 days of the commodity sold bikky khosla ceo tradeindiacom said if an msme works as channel partner for a giant company they need to wait for around four to six months however in case of ecommerce they get their payment within 15 days of the sale of their produced commodity khosla who is chairman of the ecommerce committee at assocham further added there is huge number of localised ecommerce portals which is starving due to the credit line they need a level playing field for their survival the indian government is denying fdi in ecommerce along with other b2c industries to safeguard the interest of companies like flipkart and snapdeal which is completely unethical from business perspective he said that government should ensure safety of each and every individual of the industry not just one or two on growth rate which fdi can ensure in the b2c network khosla said if you talk about the ecommerce only then it can log more than 100 percent growth while if you talk about the entire share holders of the b2c network then it can touch the 2530 percent levels which is currently at the level of around 10 percent only asked to go hyperlocal and give figures about the bengaluru khosla said bengaluru is an it hub and hence majority of the it innovations are taking place in the locale therefore ecommerce would be the major beneficiary here and it can log double of the pan india growth if fdi is allowed in b2c radhika ghai aggarwal cofounder cmo shopcluescom had said bengaluru is an it hub and koramangala is not an exception to it therefore majority of the population here is tech savvy apart from this koramangala has huge traffic problem hence buyer would love to shop online and save his time to enjoy with the near and dear ones an indication good enough to score in favour of the ecommerce in the region anupam gupta convenor it all india msme association said for sustainable growth of the msmes in india fdi in b2c can be a better option as it would help the msmes to garner funds from the overseas lending agencies in such a case credit line crisis which is one of the major impediments in msmes growth can be sorted out he said that it would help channel partners to focus on their expansion through the ecommerce platforms citing ecommerce platforms share the marketing and branding job of the manufacturers and help the company to focus on the manufacturing it is a huge