new delhi tech leaders are betting on the potential of generative ai to power the next wave of growth for their businesses at the times network digital india fest generative ai emerged as a dominant theme of discussion talking about the concept of generative ai that gained traction in the tech industry and regular discourse with the introduction of popular generative ai tool chatgpt sandhya devanathan head vp india at meta said that it has the power to transform user experience increase productivity and efficiency for businesses this generative ai is where we are now invested we have just announced the formation of a new group which is focused on ai at the company level ai is a top priority for us and this is where we are doubling down devanathan saidgenerative ai describes algorithms that can be used to create new content including audio code images text simulations and videos mckinsey company explained in a note published earlier this year it is different from traditional ai systems that were largely designed to recognise patterns and make predictionsnew model on ai which we are all aware of is generative ai the things it can do very intelligently to summarise the reviews you are getting not in a tabular form but very easy to understand form to help us build content in a very interesting mannerso we are working we are building core capabilities but we will work with leading players for this said deep kalra chairman at makemytrip