of its formal education curriculum as an increasing number of the younger generation aim to be part of the multibilliondollar industry in order to train young talent who could eventually take on jobs like producers music writers choreographers or production staff theres a greater added value to kpop not just from the music and contents itself but kpops impact on products and services provided by general companies kpop columnist kim hernsik told abc news kpop also has a positive effect on south koreas brand image therefore resulting in an economic effect that cannot be calculated abc news joohee cho and hyun soo kim contributed to this report