when sanjay meriya born in 1989 his profession did not and social media networking meant getting together with friends the neighbourhood video game parlour for a match studying to be a doctor at nair hospital medical college in 2007 anyone had suggested day he could rich and famous scratching a turntable while a did or free with a matching their steps to beats he would have laughed the internet however is the last laugh today and sanjay does nt mind starting out a cell phone camera and a borrowed in his family s one room accommodation music as hobby sanjay is an social media influencer with 16000 followers on facebook and over followers on instagram who latch on every clip he is the kind to not take life seriously at 28 who grew a cramped is working hard battling cynics and earning enough his quirky scratch posts to flaunt the best shoe in town sport a different on his hair every month and hatching plans of his family a house nikunj lotia a freelance turned online comic sensation from dombivli found his calling in his past of always being the class clown laughs when i was no longer a i d videos on my cell phone balanced on a friend s tripod mounted on and them up youtube they were stories of what i encountered every day was all for the thrill of being the master of my own comic says nikunj like most hobbyists was balancing his job and jesting until his spoof on an ad campaign on cricket world cup went viral with over million views few nikunj shot to instant fame three years 17 million fans later serving out laughs is a full time career for 28 year old then there shantinath sul year moustachioed potbellied mechanical from sattara settled in zambia rose to meteoric online eminence by just acting silly the star has garnered over 27 million followers mimicking celebrity and videos from britney spears and justin bieber to kim kardashian and lionel sometimes grabbing more than the original if their real name does nt ring bell their online moniker might sanjay is the spindoctor nikunj is be younick shantinath just sul and they belong to india new professional class called social media influencers has an estimated 35 lakh social media right now who they basically everyday people post about their everyday life and passions their own idiosyncratic way translates and thousands and even millions of followers across social media platforms like facebook youtube instagram snapchat followers are a sizeable population swayed not by actors or stars but by these online create their own eclectic be it travel cooking fashion comedy gaming pets these influencers are