panaji the marketing team at fc goa will have to do a lot more during this edition of the indian super league isl after finishing at the bottom of the sponsorship pool last season fc goa became goas most iconic brand last season as fans celebrated the franchises amazing run to the final the nehru stadium in fatorda was sold out for all league matches while people fought to get their hands on a prized ticket from black marketeers for the final against chennaiyin fc the hosts conceded two goals in the last three minutes and lost the final 23 but nobody was left in any doubt about the brands popularity off the field however fc goa left a lot to be desired figures made available to toi show how the goan franchise got the least amount from sponsorship deals after failing to convince the big guns to associate with them fc goa had fc prime markets as its principal sponsor besides qnet dsk dream city ponds lemos foundation and adidas as the associate sponsors but all that the franchise could pool together from sponsorship deals was approximately rs 6 crore in sharp contrast atletico de kolkata who won the maiden isl title had 24 associate sponsors a huge leap from the eight they had during the inaugural edition of the isl in 2014 atletico de kolkata not surprisingly received rs 14 crore from sponsorship alone while following them closely were isl champions chennaiyin fc with sponsorship deals totalling rs 1350 crore this year kolkata are close to matching their record of being the highest grossers from sponsorships they have already retained birla tyres as their main shirt sponsor and are certain to sell all six slots on the team shirt from among the other teams kerala blasters fared well with sponsorship deals they had one title sponsor and four associate sponsors fetching the franchise coowned by sachin tendulkar rs 13 crore delhi dynamos fc and northeast united fc raked in rs 10 crore each through their main sponsor and three associate sponsors fc pune city had to settle for sponsorship deals worth rs 7 crore while mumbai city fc surprisingly couldnt pocket more than rs 6 crore fc goas final appearance that guaranteed them rs 4 crore as the runnersup prize money saved them of more embarrassment had they not made it to the final fc goas total earnings from all sources would have been among the least as well according to sources fc goa earned a total revenue of approximately rs 1989 crore fc goas revenue was earned through sponsorship rs 6 crore tickets rs 3 crore prize money rs 4 crore central revenue share rs 675 crore and other income rs 14 lakhapproximate sponsorship for teams atletico de kolkata rs 14 crore chennaiyin fc rs 1350 crore kerala blasters fc rs 13 crore delhi dynamos fc rs 10 crore northeast united fc rs 10 crore fc pune city rs 7 crore mumbai city fc rs