amazon said thursday its prime members ordered more than 100 million items during a sales event this week that analysts are expecting to be a bellwether for the holiday shopping season as expected the seattlebased ecommerce company did not share sales figures still some thirdparty estimates offer clues on how consumers spent during the twoday discount event that ran on tuesday and wednesday according to the data group numerator which tracked roughly 44670 orders during the sale the average order size clocked in at 4668 13 less than what it was during amazons prime day sales event in july inflation also had an impact 26 of shoppers passed on a deal because it wasnt a necessity numerator said advt major retailers have been offering more holiday discounts this year and doing it much earlier than usual aiming to offload excess goods and offer cashstrapped americans better deals amid high inflation amazons discount event this week was the first time the company offered major sales to its prime members twice in one year walmart has also been offering sales this week and has expanded its window for gift returns to between oct 1 and jan 31 compared with last years return window of nov 1 to jan 24 meanwhile target began offering holiday deals last week during a twoday discount event the company declined to share its revenue from those sales according to salesforce which analyzes online shopping data the average online discount rate on tuesday and wednesday was roughly 21 the deepest discount rate since the beginning of the pandemic outside of cyber week the time between thanksgiving and cyber monday but despite the deep discounts consumers are still generally paying more than they did in the past two years due to high inflation the average online selling price on tuesday and wednesday for example was up 8 compared to last year and 17 compared to 2020 salesforce said online spending in november and december is expected to hit 2097 billion a 25 jump from 2021 according to adobe analytics thats sluggish growth compared to last years gain of 86 ap published on oct 14 2022 at 0128 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app amazon sale amazon salesforce target walmart holiday sales ecommerce homenewsamazons holiday sales event sees lower sales group says