mumbai hypercity retail part of the k raheja corp group plans to maintain a sustained focus on international food products as it expects the segment to account for 10 per cent of its portfolio next year a company official said our clientele is upwardly mobile customers and we have been focusing on international products to cater to those who are looking for a global experience we expect that 10 per cent of our sales will come from this segment in the next year or so hypercity retail ceo ramesh menon told pti presently the segment accounts for about 57 per cent of its sales he said hypercity retail has a presence in gourmet foods besides a supply tieup with ukbased supermarkets chain waitrose the company is also looking to launch its ecommerce business next month we are already testing the beta version we will launch it soon and will follow the hyperlocal format menon said the company said it would like to woo customers who make their monthly purchases from its store to also make topups presently our customers might shop here every month or twice a month typically they use their local kirana stores for topups we want to make it easier for these customers to purchase from us he added hypercity at present operates 19 stores in cities like mumbai hyderabad bengaluru bhopal ludhiana amritsar jaipur pune ahmedabad delhi and noida in the middle of last year the company altered its strategy to focus on smaller stores due to space constraints earlier it had opened stores occupying 7000080000 square feet the new stores which the company will open will be half the size at 4000045000 square feet this is also one step ahead in adopting an omnichannel presence with its own website to cater to urban customers menon said the company will focus on metros and tier i cities and look to open stores where it already has a presence last year hypercity retail reported a turnover of rs 1000 crore k raheja corp group also operates retail chains under shoppers stop and crosswords in india pti published on mar 26 2017 at 0148 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app hypercity retail k raheja corp group international food products homenewshypercity eyes 10 sales from international foods next year