sales has tripled in india over the past two years on the back of growing consumer trust and confidence in online buyingthe report said globally online grocery purchasing is up 15 in the past two years leading to an estimated 70 billion additional sales in online fmcgthe report titled connected commerce said packaged grocery was among the fast movers in the ecommerce channel with 40 of the respondents saying they had made a purchasefrom tracking the ecommerce evolution in pioneering countries like south korea where online sales now account for a staggering 20 of the total fmcg sector we know that consumers follow a certain pattern of online shopping behaviour nielsen south asia executive director retail measurement services sameer shukla said in the reportit added that consumers are more willing to purchase packaged and fresh groceries online if offered certain purchasing options and quality assurances by ratna bhushan et bureau published on jan 8 2019 at 0843 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app grocery ecommerce fmcg parle products innovation bigbasket cashbacks and discounts godrej consumer products limited marico homenewsindustrygrocery brands fear new ecommerce rules may upset their growth cart