chennai there is no word more powerful than that of a peer and retailers are leveraging this to the hilt to market their products retailers are now roping in their customers to become a parttime representative and market the products to their neighbours and peers the word of fellow customers retailers say is more effective than an outsider trying to sell a product as they know the customers mind better and can convince them on the quality of the product level to level marketing is always more efficient and especially when it comes to branding a certain kind of evangelism needs to come from the person marketing the product branding expert harish bijoor said consider online retailer jabongcom the company is working on a programme where it identifies a person in every neighborhood particularly in small towns and rural areaswho can teach his peers to use a smartphone and shop online and drive up traffic on jabong many people are averse to shopping on phones so we are identifying people in small towns to whom we can give smartphones so that they can teach their friends to place orders praveen sinha founder md of jabongcom said similarly online jewellery retailer zaamor is roping in homemakers in every neighborhood who would represent the brand and market it gsk too runs a similar program with a horlicks akka or horlicks didi in every small town and village who represents gsk in the region and markets the suite of products such programmes work well for companies since it makes better economic sense to work with such partners than employ distributors in every region and the partners too would be able to make a few ten thousands a month by working with the companies by sushma u n tnn published on sep 4 2014 at 0758 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app marketing feature small towns harish bijoor jabong neighbourhood marketing homenewsretails new fad retailers roping customers as parttime representatives brand managers in small towns