2018 in ahmedabad rbl also introduced a multibrand concept store called white crow to take its premium to luxury brands to smaller metrosmost contracts that it draws up are watertight and about 20yearslong they have a strong lock in says a former business head of a reliance brands business but the person under conditions of anonymity adds that what is complex about their business is that each brand works differently from the other and that its nearly impossible to keep up with the pace of business at the officeits brands must have a strong ebidta in the first 1518 months the gestational period however is different for different brands profitability can be challenging in an environment like india and most of their brands have a plan to open only three or four stores the person addedreliances strategy is cutthroat if businesses dont work timberland bcbgmaxazria or juicy couture they are gotten rid of darshan mehta is a shrewd businessman as far as the companys dividends are concerned they will come says the former employee who worked directly under mehtaand since the time the company has eliminated its biggest competitor it can now negotiate better terms with stakeholders they virtually control an entire floor in malls like dlf emporio in delhi everyone knows reliance has money power and now theyre exercising it adds a consultanttypically in this business an operational partner only gets 1215 profit and turnover on their balance sheet this is his strategy too to get 1012 or 100120 million without any risk says a competitor who runs a menswear businesswhile topend super luxury brands like gucci and lvmh brands are performing well because they have a three to six store model the ones that lie in the middle of the spectrum like kenneth cole have suffered say experts over the years other brands like reiss stuart weitzman timberland cherokee bcbgmaxazria have fallen off the reliance industries annual reports and had a quiet exit from the countrybut mehta is optimistic about luxury as a business that will yield money in the future india is a twoandhalf city market delhi mumbai and kolkata the challenge is in scale for instance i have seven canali menswear stores can i make them 20 the answer is no says mehtamukesh ambani is believed to have wooed mehta away from arvind brands after regaling him with stories from his visits to african game parks of course esops offered may have helped too say those in the know but mehta remembers what he had said about a predatory leopard it does not roar or make much noise but just sits quietly and waits it can wait for a very long time then when it suddenly jumps it almost always kills its strike rate is unmatched among the big catswith retail and ecommerce gaining prominence in the ambani business strategy the bar has already been set for mehta to deliverwhat is reliance brands limited rblit is part of publiclylisted relianceindustries group reliance