and revenues all content creators large or small are looking to the potential of regional language content a kpmg report says that nine of out of 10 new internet users in india over the next five years are likely to be indian language users or those who prefer their primary language over english to read write and converse entertainment and chat are among the top categories for indian language users and internet adoption levels are highest for tamil speakers followed by hindi and kannada it observes shailesh sawlani country gm of audible says they have a multiyear plan to get into local language content and ensure that even customers with lowstorage phones will be able to enjoy audible he adds with an existing pool of tens of thousands of indian customers we knew there is an appetite for quality spokenword content and that a dedicated offering would help us cater to their requirements more effectively anand is certain that audibles entry into india will be an inflection point for the audio space amazon does not play on a whim and their judgment to enter a new market generally flows from nuanced data he says