mumbai hindustan unilever has received a notice from the directorate general of safeguardgs which has been checking to make sure companies are passing on the benefits of lower levies under the goods and services tax gst regime to consumers dgs the investigation arm of the revenue department has sent notices under gst antiprofiteering rules to hardcastle restaurants which runs mcdonalds restaurants in west and south india lifestyle international honda motor and an hul dealer in jaipur in the past few weeks hul said it has got the notice and is in the process of ascertaining all details we will respond to the same stating our position said a spokesperson adding that it has instructed trade channels to pass on benefits to consumers pricereduction efforts gained pace in november when the gst council dropped tax rates on 200 products including chocolates toothpaste shampoo washing powder and shaving creams to 18 from 28 to ease the burden on consumers the government wants to ensure that this intent is translated into action from releasing ads informing consumers about revised prices to deploying software to closely monitor billing and invoicing at retail stores most companies are ensuring that products reflect the reduced gst rates on shop shelves we have accelerated our networks covering more than 800 skus stock keeping units to reduce prices and increase grammage in case of pricepoint packs and most of these have already landed in the market hul said list of key skus with lower prices and increased grammages is available on our website in addition hul has also been communicating the price reductions or increased grammages through advertisements in more than 10 languages since november companies have been allowed to affix an additional sticker or stamping or online printing for declaring the reduced mrp maximum retail price on the prepackaged commodity in view of the revision in gst rates the additional sticker has to be pasted alongside the earlier labelling to show the difference in price and was allowed until december last year that was to allow for a transition period of about 24 weeks before packs with new price labels reached stores the government has also established the national antiprofiteering authority naa to ensure that all benefits under the new tax regime are passed on to consumers in the case of any prime facie evidence of suppliers not passing on benefits the naa will refer the matter to dgs for a detailed investigation the director general of safeguards upon completion of the investigation within a period of three months or extended period of total six months shall furnish a report to the naa who shall then pass the suitable order against the person indulging in profiteering such order may include directing the reduction in prices refund of benefit availed to consumers etc according to the dgs website et bureau published on jan 17 2018 at 0743 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1