the news that the pac12 conference jumped to the head of the class in 201213 earning 330 million in record revenue comes as no surprise welcome to the new college sports business model record revenue undervalued employees over the years as my naivet diminished i gradually became aware of the realities of the sport and the way its heroes are abused and mistreated for our pleasure horse racing tested by the test of the champion a few hours before miguel cotto challenged sergio martinez for the middleweight championship ray boom boom mancini told me everyone thinks the way to beat a southpaw is with the straight right down the middle but its really the left hook miguel cotto crushes sergio martinez to win the middleweight title