what if we tell you that it is not zara or hm but shein that was google searched the most this year the fast fashion chinese brand has become the most popular brand of 2022it is also the most googled brand in 113 countries this is merely because of the brands strategy of selling stylish clothes at a cheaper rate the company is infamous for its unethical practices from extra working hours to employee dissatisfaction the company was founded in 2008 it got banned in india after the indochina tension but it is growing with leaps and bounds around the world according to euromonitor shein made 10 billion usd in revenue in 2020 while rivals like asos and boohoo took 44 billion usd and 24 billion usd respectively in the same year the ecommerce platform is valued at 100 billion usd making it the largest onlineonly fashion company in the world