bengaluru for the first time amazon india has emerged as the largest online smartphone channel with a 47 market share leaving behind rival flipkart the walmartowned etailer saw its market share falling to 42 according to data from counterpoint for the second quarter apriljune of 2020smartphones typically have been a top sales driver for flipkart and it had a leading share in the online channel for multiple quarters but amazon india has now surpassed it for the first quarter of 2020 flipkart had a smartphone market share of 50 which fell by over 19 for the quarter ending june for amazon india in the first quarter it had a share of 38 it added almost 24 in q2 xiaomis own platform had a 10 share for the quarter overall online sales had a 43 share of total sales during the quarter advt we see online channels remaining strong this year and taking a 45 share in the indian smartphone market in 2020 analysts at counterpoint added emails sent to flipkart and amazon india did not elicit any responsethe development comes at a time when sales of several goods including smartphones are increasing owing to the pandemic forcing shoppers to stay home sales of smartphones and other electronics are rising due to increased workfromhome mandates for consumersxiaomi samsung and oneplus drove the shipments for amazon among the top 10 smartphone models on amazon nine were from xiaomi and samsung the rs 1500020000 price band contributed the most and reached its highest ever share on amazon samsung galaxy models were the top models in this price band on amazon according to counterpoint analysis of the latest dataamazon india typically has had leadership in the top premium segment with brands like oneplus flipkart had over 50 share in the segment under rs 10000 by digbijay mishra tnn published on aug 14 2020 at 0845 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app online shopping amazon flipkart walmart ecommerce xiaomi electronics smartphone sales oneplus consumer homenewsin a first amazon beats flipkart in smartphone sales