bengaluru us luxury retailer neiman marcus group nmg has logged into bengaluru by setting up a global capability centre gcc to develop a new digital playbook that enhances store online and omnichannel experiences nmg owns the brands neiman marcus bergdorf goodman last call and horchowthe company plans to hire 500 people for the bengaluru tech hub in the next 8 to 10 months for roles across technology advanced data analytics and diverse business functionsincluding finance legal hr marketing supply chain merchandising and pricing it has 60 people currentlywhen technology and technology platforms become so foundational to customer relationships you need a really viable and awesome technology team thats one of the reasons we feel so strongly about this hub in bengaluru the team here is already building pieces of the neiman marcus website and the neiman marcus app which is launching in the fall said bob kupbens chief product technology officer at nmgthe bengaluru centres launch coincides with nmg setting up two other tech centres in dallas and new york the company is investing more than 500 million to drive sustainable growth through digital commerce kupbens said the bengaluru hub houses centres of excellence in cybersecurity and cloud tooindia is home to about 25 of gccs of global retailcpg consumer packaged goods companies employs over 50000 about 63 retail and cpg companies including walmart target tesco lowes nestle and pepsico have set up tech centres in the country bengaluru is the preferred gcc location hosting over 70 of retailcpg gccsnmg has partnered with ansr which specialises in helping fortune 500 companies to set up tech centres in india and to build and manage highimpact global teams its founder ceo lalit ahuja said global firms cutting across industries are turning to indias tech talent to support their digital transformation the global capability centre in bengaluru will enable nmg to attract the best talent and build advanced capabilities in emerging technologies such as web3 blockchain arvr ai and ml he saidkupbens said the pandemic accelerated nmgs digital roadmap significantly when we started going into the pandemic the team had just released this internal application called connect and connect is a tool that our sales associates use it keeps track of their clients for them and creates recommendations for them to send to their clients based on a data science model thats personal to those individual clients what we found was that the store associates could just use that tool and continue to sell through the pandemic the stores were closed but nothing changed in terms of their activities and so this idea of leveraging technology to amplify our sales associates is really now a part of our culture he said the bengaluru gcc team is also working on the connect app and continuing to evolve that capability