nagpurtechnology is now helping struggling artistes to reach out to their target audience and make a mark giving a miss to relocating at a place where they get more opportunities a group of filmmakers sound recordists lyricists and singers in the city are making videos and posting them on social media to grab eyeballs the effort behind this initiative which we have named sounds original is that at least one of us should click and find a place in the music or film industry says nahush badge who runs a sound studio going by the name of soundz best the group has picked up on various festivals and occasions to make a song starting in august last year with vande mataram they then made jai ambe on diwali inquilab on january 26 and most recently a romantic song kaley na on valentines day in an era where high quality is almost mandatory for audio visual presentations badge says that his effort is to create a sound that retains its quality when played on a phone or computer our recordings have a theatre feel on whichever media it is played thats important if we want the product to be noticed we recently got a positive response from music composer awadhoot gupte which meant a lot to us he adds there is also an effort to keep the productions fresh and catchy while penning the lyrics i am careful not to use very trite and oft repeated words as the songs are promoted through social media sites the effort is to grab the attention of young and notsoyoung says nitin naigoankar who writes the songs the effort is also to rope in as many fresh voices as possible for every new song our last composition on valentines day got more than 2000 views on youtube which is very encouraging he informs composing music for these videos is a challenging job says suniket dange a sound engineer and music director of the group i first hear the lyrics and then decide what would be the tone of the song and if it has to be set to indian techno or western beats we give an opportunity to new singers also and they are able to deliver what is asked of them says dange and adds that established singers like aniruddha and rasika joshi never say no to recording for their group i mix my own songs and our music arrangers rajat godde anurag ladse and akshay acharya are a big help too he adds working on a budget of not more than rs20000 for each production the videographer prasad narkhede says that he looks for locales which are not very far from the city and where they can shoot in natural light the more popular ones are at ambazari ramtek and khindsi we try to give optimal quality in spite of these constraints he says shooting a music video is tough as the entire gamut of its underlying sentiment has to be emerge