mumbai when a loved one passes away all that their relatives and friends are left with are personal belongings and fond memories while the sorrow of losing a loved one either to old age or to an unfortunate event is acute the remedies to fill in the vacuum created in ones life are growing as well traditionally individuals in bereavement find solace in prayer some try to get past the pain by engrossing themselves in various hobbies while others drown themselves in work to overcome their agony no matter how morbid it may sound the business around helping people in their grief has found traction owing to the acceptance that one doesnt live foreverflowers and gifting company ferns n petals has come up with a flower will a subscription service that allows one to send flowers to their loved ones even after they are gone the sender can choose a plan varying from 5 to 20 years and assign an informer the companys founder md vikaas gutgutia said the justlaunched flower will plan has received a good response on social mediainitially the campaign revolves around the husbandwife relation but gutgutia said the company will explore emotions across relations in future death is an integral part of life yet we cry when somebody departs we were working on how departing can be made different we said to ourselves that flowers must have a role to play here and we would be the medium to make that happen true love continues even after death and thus we came up with the line love forever said gutgutiathis campaign is similar to the one by lic titled zindagi ke saath bhi zindagi ke baad bhi the insurance industry has for decades tried to explain the importance of safeguarding near and dear ones financially after the breadearners death but people usually avoid conversations around the subject of death and such skepticism has only posed hurdles in marketing life insurance the campaign is said to have cut some ice with consumers with more takers for life insurance products todaybeyond the circle of friends and relatives there are services which comfort those in bereavement religious tourism is one people rush to religious sites to pray for the departed soul as such moves warm the cockles of the heart many others find an outlet through social media by posting pictures of their departed loved one while some turn to other beliefsmumbaibased tarot reader sapna shahri said i find that people in grief are very closed and do not want to expose their vulnerability out of 10 i get about 3 cases of people wanting some communication with their loved one who has passed over after this they seem to accept it better and it is more like a completion for them tarot readers on an average charge from rs 2000 to even rs 5000 per hourharish bijoor brand strategy expert and founder of harish bijoor consults inc said i do believe these services fill