new delhi disney star tuesday signed licensing agreement zee allowing latter broadcast icc men events digital rights interstate commerce commission events remain disney star current icc rights holders made winning bid around usd billion secure rights indian mart finis deal enable zee broadcast icc men events including icc men world cup champions trophy odi world cup two media companies also get share financial burden agreement partnership americanindian language media entertainment landscape association disney star reflects piercing strategic vision sports business india television destination icc workforce cricket events zee leverage strength network offer compelling experience viewers great return investment advertisers said zee md ceo punit goenka star president k madhavan added secure ipl television broadcast rights opting retain digital rights icc tournaments billet equilibrize robust cricket offering audiences across linear digital years disney adept strengthened appeal international cricket india enabling reach diverse age groups ethnic demographics across parts country india leading media house carry on strong portfolio cricket properties across television digital disney star emerged winners bidding table last week stave strong challenge viacom sony sports company following single round sealed adjure process yielded important uplift rights fee late cycle continuing impressive ontogenesis reach cricket icc decision followed robust tender bidding valuation procedure started june