new world that is noneuropean the most important thing on the label is the name of the grape variety then the name of the producer or brand and lastly the vintage or year it is made the newness of the wine market cannot be underestimated here alcohol in any form cannot be promoted so informational advertising is forbidden until very recently wine was only available at governmentcontrolled shops which reminded me that until 1969 supermarkets in britain were not allowed to sell alcohol at that time winedrinking was reserved for the middle classes and above once on the supermarket shelves the democratisation of wine began with success it continues to this day to the extent that britain now consumes more wine in value terms than beer wines have to be easy to buy kept in good conditions and information about them should be freely available in order to attract buyers this is not yet the case in india so much of the wine consumption happens in restaurants restaurants wine bars cafes are the new frontier for wine in india all should offer wines by the glass and if they do sales rise immediately eric asimov the new york times wellknown writer on wine recently talked about melding wine with asian food his advice to new york restaurants do not neglect the wine list wine with indian food absolutely wine is just at the beginning of its indian odyssey it is important to experiment with it pay attention to what it says to you but above all enjoy it wine is one of lifes great pleasuresthe writer chairman of the wine society of india organised the paris wine tasting of 1976 which shattered the belief that france produced the worlds best wines