new delhi jan 23 indias tata consultancy services tcs has been ranked third mostvalued it services brand globally in 201819 after accenture and ibm according to a report by brand finance four indian it services companies tcs infosys hcl and wipro clinched spots in the top10 global tally valued at usd 263 billion accenture took the title of the worlds mostvalued it services brand the tag was previously held by ibm which now occupied the second place with a brand value of usd 204 billion according to the report holding steady in third place is indias largest it services conglomerate tcs up 23 per cent to usd 128 billion with a value bolstered by the brands disciplined focus on the markets increased demand for digital services it added brand finance said tcs is also the first indian it services brand to achieve success in the japanese market and has positioned itself as a leader in providing a superior allround customer experience leveraging artificial intelligence and robotic automation across its transformation programmes wipro entered the top10 list for the first time this year said the report which was released at the world economic forum annual meeting in davos switzerland up 25 per cent to usd 4 billion wipros significant investments in digital transformation capabilities niche acquisitions and a recent brand refresh have propelled it to be the third fastestgrowing brand in the segment the report noted american brand cognizant brand value up 12 per cent to usd 87 billion and indias infosys brand value up 8 per cent to usd 65 billion held onto their last years ranking of fourth and fifth positions respectively the report pointed out that although cognizant is headquartered in new jersey us it holds a major employee base in chennai and has offices in kolkata bengaluru hyderabad mumbai pune and cochin others in the top10 list included capgemini dxc technology and ntt data there is a reason why bangalore is known as the silicon valley of india as more it services brands ramp up their outsourcing outposts across the country it is the skilled workforce world class facilities and infrastructure that makes india such an attractive location and ultimately a global powerhouse brand finance chief executive officer david haigh said the index is based on brand finances analysis of marketing investments stakeholder equity and business performance of these companies 2018 was a year of celebrations at tcs marking the completion of five decades of industryleading customer satisfaction business performance and community impact tcs chief marketing officer ravi viswanathan said in a statement he added that the past year was characterised by momentum and milestones for tcs including reaching usd 100 billion in market capitalisation and securing recordlevel new customer partnerships in digital services in a separate statement wipro president marketing innovation and technology milan rao said the recognition is a testament to the companys rich technology heritage sustained investments in building digital transformation capabilities and deep domain and consulting expertise as we further