ahmedabad apparel brands from vertically integrated textile companies that lured consumers from display windows will now entice them online the likes of raymond mafatlal allen solly louis philippe and riot that were confined to the brick and mortar world are riding the digital bandwagon to cash in on the apparel ebuying frenzy now that online shopping is in vogue the creators of branded apparel consumers are the becoming followers of online retailing model notes prashant agarwal of management consulting firm wazir advisors the 45 bn apparel etailing space is fastest growing at 1214 he notes advt mafatlal the brand owned by vertically integrated textile company mafatlal industries ltd is just getting started with its estore and by mid2015 it would be up and running selling bednbath range towels bedsheets pillows and comforters corporateschool uniforms while other products would be etailed in a phased manner in 2016 mil md rajiv dayal promises exclusivity for 30 products etailed while hoping to bag 810 of its category sales through the estore five years from now premium suiting brand raymond from yet another textile giant raymond ltd which was already selling online on flipkart myntra jabong since a year now got aboard the online marketplace with its own platform raymondnextcom in october we somehow knew we had to make ourselves present online says vijay basrur ecommerce head at raymond apart from the flagship brand raymond raymondnextcom enables buyers to eshop park avenue colorplus and parx apart from its bednbath range and accessories we get a chance to expose our entire product catalogue to consumers and somehow online will enable us maintain an updated product mix unlike the offline format he added promising exclusive products for the online consumer eventually as the brand hopes etailing to contribute 78 of total revenues within 23 years from current 34 by march 2015 it would also launch fabrics online advt suditi industries ltd that markets riot brand of apparel has launched riotjeanscom recently it retails on flipkart jabong myntra and snapdeal but did not want to miss on an even bigger pie online contributes 40 to the sales of the rs 25 cr brand animesh maheshwari vp riot retail venture of the company big names including textile giants arvind ltd welspun india ltd and aditya birla nuvo ltd have all begun their online journey through creyatecom spaceshomecom and trendincom respectively meanwhile online it has given a breather to de extase brand owned by ahmedabadbased vertically integrated textile company aarvee denims and exports ltd while standalone outlets of the brand had to be rolled back in the last decade the brand has found takers in the online marketplace and would soon be online on multiple apparel etailing platforms said ashish shah md by shramana ganguly published on dec 23 2014 at 0540 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the