new delhi footballer sunil chhetri has announced that he will represent eric benny sports management and all eric bennys initiatives across the country at a press conference the aiff witnessed sunil chhetri and eric benny making their collaboration public sunil chhetri captain of the national football team shared his thoughts and feelings on why the development of youth football in india is important and how eric benny is one of the few people in this country who shares a similar focus with him chhetri said that although he has seen and heard of a lot of academies and collaborations he was really impressed by fc metz a french ligue 1 club with whom eric has partnered to help improve the quality of football with education a priority chhetri said everyone wants to do well but no one knows how this collaboration with eric benny sports management is a small step towards a greater cause he then emphasized on providing education the right values and discipline to the players as he believes that only then will a player go on and become a better human being over the years i have seen many players vanishing because they did not have the discipline and the right values kushal das general secretary of the aiff was also a part of the panel and appreciated the work put in by eric benny more people like eric is what india needs and im glad that there are people such as chhetri and eric who are doing such great things das also mentioned that the next big focus for the aiff is investing in football at the grassroots level eric benny chief executive eric benny sports management spoke about his time spent in europe to search for the right club to partner with a club that looks at a collaboration beyond money and profit and actually wants to invest time in india he said it took me a while to find the club but i did it and fc metz was on the same wavelength as me they do not differentiate between french and indian players and that is extremely important as is keeping education as a priority eric also announced metrifit as an official partner he said it is important to link technology and sport and metrifit will help us to achieve our goals in terms of preventing injuries looking after lifestyle and other aspects important to a player