stuff with themes as exotic as radha krishna we even need dedicated area to put it all up she says customized packing requires a lot of creativity says geetika dhoot who began it as a hobby but now has a firm geet creations and takes orders on a commercial basis themes like english couple or vintage series requires research and material which may not always be readily available here says geetika who frequently travels to kolkata and mumbai to buy accessories and fabrics mercifully a lot can be ordered online now so it saves some time and travel but clients do pick up themes from the net and the expectation is that we do it exactly the same way she says adding that growing buying capacities are driving the demand budgets can start from rs 5000 and end with a couple of lakhs but the real challenge is to remain creative and not let it all appear monotonous she says expectations are high so its a tough job agrees agarwal there is a lot of snob value attached people want to be a notch up than the previous one so themes have to be constantly deviant and presentation new she says but not everybody is enthused by these concepts of course i would love to receive a nicely done up gift and though they may add to the charm but at the end of the day it is that extra expenditure which can be avoided by doing it yourself says homemaker vinita agarwal the entire concept revolves around making an extra effort says rita patni also a homemaker we have been doing these packing and presentation stuff for generations and learn by watching others the charm lies when it is done by someone in the family as its only then that the effort shows