kannada daily soap jeeva hoovagide has completed a successful run of 300 episodes directed by malatesh jeeva hoovagide revolves around two characters madan and madhu who fall in love but their families share a longstanding rivalry which becomes a major obstacle for their love jeeva hoovagide features shilpa ravi and aryan surya playing the roles of madan and madhu while the title of the song is inspired by the popular song jeeva hoovagide from the movie nee nanna gellare manju and ravi worked as cinematographers for the showkannada actor raghavendra rajkumar who returned to television as a producer with the serial marali bandalu seethe is producing jeeva hoovagideearlier while speaking to etimestv actress shilpa ravi said my affiliation with the rajkumar family has continued with jeeva hoovagide my last serial was produced by shivarajkumar its a coincidence that i got the opportunity to work with the prestigious bannertalking about her onscreen character in the show she stated i play the role of a welleducated girl named madhumitha who after completing her studies in the city returns to her native village there she falls in love with a guy from a rival family how madhumitha takes the relationship to the next level forms the crux of the story