little bit in the evening take a trip to lonavala or a theme park or whatever we are going to see those are the categories that are really going to make up for it it is all pragmatic consumption advt i also want to point out that we really are spending more and more on electricity on water whatever the government is failing to give us schools and a little bit on healthcare so that is going to be the primary driver autos is a very small part of the rich people the auto industry always bounces back it bounced back in 2008 it bounces back every time we have a problem so it will bounce back i would watch companies more carefully than consumers the consumer is ready willing able wants to go income growths are slower will stay so but there is enough to go aroundwhere did patanjali get it wrong because two years back there was the big patanjali fear where do you think they really lost out in the race milind sarwate several things where patanjali went wrong after initially going right in breaking open the category breaking open the notion that someone like baba ramdev can set up an industry there was really no articulated path to execution even as recently as yesterday i saw one of his tv interviews live and he is speaking of a turnover of rs 1 lakh crore from wherever he is around rs 8000 crore now so his dreams and aspirations are intact but for executing those you need your own organisation strategy alone is not enough you need a structure you need processes and you need people on scaling up on each of these he did not go right secondly you need some growth enablers for example you need a very strong it backbone for any company today it is needed for not only your transaction processing but also sometimes for your cost reduction or elimination and demand fulfilment with the greater digital intimacy requirements i do not think patanjali is geared for these secondly you also need a very strong chain of associates you need a great supply chain you need some credibility in the market trade equity is very badly needed which companies like hul and dabur and marico and godrej have cultivated over the years so the trade got quickly disillusioned with patanjali many times to use a market language woh maal dal ke chale jate hai baad mein bika nahi toh wapas kaun lega they go away dumping the goods who will take it back if it is not soldthe fmcg industry is very deceptive at one level from outside you see all glamour and glitz but there is a lot of grime inside and i was very happy that she pointed out that i have been making this point that companies which have a great supply chain are going to win the battle whereas people tend to watch the tv advertisements and feel