jaipur running large factories in waterstarved geographies like rajasthan brings its own risks but for some companies the advantages that the state offers outweigh the challenges water throws up rather they have converted the difficulties to opportunities building on their sustainability initiativesambuja cement runs a 260 milliontonne plant in pali district and construction is currently underway for another plant in nagaur pearl tiwari csr head of ambuja cement said if you want to bring prosperity to parched regions water needs to be taken care ofin rajasthan ambuja is 17 times water positive we are working not only to reduce consumption of water but improving its harvest ambuja started with 2 villages in pali district in 2004 now our initiatives have spread to 125 villages benefitting 18 lakh people and as many cattle said tiwarishe said in these years ambuja has built roof rainwater harvesting facilities in 5500 households revived 400 ponds created 43 check dams and made 40 bunds with the help of the local communities now we are present in 4 blocks but would be soon adding ajmer and bhilwara soon for the water conservation and harvesting initiative added tiwariambuja is not alone kaushlesh maheshwari president marketing of mangalam cement said they have ensured that their products consume less water our campaign jal kam jalan kam reflects our thrust on saving water added maheshwarirecently at a corporate event at its research and development centre in jaipur hero motocorp chairman and managing director pawan munjal said they have started a programme to make their operations in the country water positive by 2024hero motocorp has a manufacturing facility in neemrana which the company calls its garden factory vijay sethi head of csr of the twowheeler major said our facilities in neemrana have jointly gone through water footprint assurancecumverification and achieved water positivity index 2114 which effectively means we are giving back water to mother nature by 21 times more than our actual consumptionhe said the major water conservation measures the company undertakes include largescale rainwater harvesting projects that ensure water recovery and recycling and recharge of ground watersimilarly udaipurbased hindustan zinc has stopped using ground water and using 90 of recycled water at its rajpura dariba complex mine operations a senior official of the company said that there are dams the company has constructed to meet its demand