mumbai icici prudential life has introduced webchat service for its policyholders that would help them resolve their policyrelated queries instantly the company is the first life insurance firm in the country to introduce such a service for its consumers a release from the leading private insurer said here today to avail of the service the consumer needs to log on to the companys website wwwiciciprulifecom with policy details through the webchat service consumers can inform the company about change in their addresses and contact details seek information on nav fund allocation premium payment options customer service documents among others it said based on our philosophy of customer first we have continued to introduce innovative service offerings to enhance consumer experience with us icici prudential life executive vicepresident anita pai said the launch of webchat is our yet another initiative towards our commitment of providing a seamless service delivery excellence to our customers