role or even the role of a poor person but there are some faces that easily lend themselves to playing negative roles its a creative decision also a negative role is glammed up and there are certain ways they are projected i think its always been the case even in films vamps have been glamourous and wearing heavy makeup and blingy clothes so its also become a norm for tv producer rajan shahi echoes ur vashis statement and adds our films have always shown that intern al beauty triumphs over external b eauty in films its always been shown that vamps are glamourous and the heroine is a simple girl who has all the good qualities of head and heart we need to show our heroines as simple girls with whom people can easily relate and empathise its all in the makeupmany actresses feel that its the work of the makeup artist who either makes you look angelic if you are a positive character or evil if you are negative makeup plays a big role in highlighting the character for instance if you see jodhas makeup its very subtle and makes her look beautiful but my makeup is a little on the loud side i am asked to wear orange lipstick which just adds brightness to my face and makes me look glamourous and loud i have played an outandout negative character before this where my makeup was quite loud also i have cat eyes and i dont need to wear lenses to highlight the grey shades in my character woh kehtehainakikhubsuratbalaayeinkhatarnaakhotihain so obviously looks matter but if you are a glamourous actor and you cant deliver whats expected of you theres no point in my opinion its your acting and good looks that decide whether you can carry off a negative role opines lavinatandon who plays rukaiyyabegum in jodha akbarglamourous looks do pay offmadhura naik concurs with amrapalis opinion and adds its sort of true if you can carry off western clothes better and are groomed well you are always offered negative roles the girls who wear salwarkameez have a simple face are considered more for positive roles in our industry women who wear western clothes and are more glamourous are considered for negative roles initially i used to face such issues i would go and audition for a positive role but i would end up being offered the negative rolefemale leads are girlsnextdoorgorky max creative director of quboolhai reveals that there are a variety of elements that go into making the vamp look menacing and glamourous there are a lot of things that come into consideration the shift in recent times has been more towards a certain aspect of beauty where the female leads are not dropdead gorgeous but the girlnextdoor type so that this type of beauty is what you try and portray as a positive lead also there are not many girls who are willing to do negative roles because they are