kolkata bengals ponzi muddle is being closely watched not just by tollywood but by bollywood and beyond or precisely all those soaking in the ipl frenzy a likelyfallout could be an annulled marriage between kkr and the rose valley group sources revealed that bollywood badsah shah rukh khan tom tommed on the rose valley website as the proud brand ambassador of rose valley is increasingly perturbed with his brands association with the latter kkr sources privy to the cricketing world have revealed may not be particularly keen to seek sponsorship from rose valley whom market regulator securities and exchange board of india sebi is investigating for alleged fraud according to sebi the group has raised rs 4000 crore and its collapse would lead to a bigger crisis than the saradha bust khan who is a coowner of ipl franchise kolkata knight riders kkr has had rose valley as its lead sponsor he has endorsed the bengalbased multibusiness conglomerate which after the saradha scare has had customers and depositors queuing up its branches to collect their money prematurely the actor along with kkr captain gautam gambhir and players brendon mccullum and manoj tiwary has recently shot an ad film for the company but srk has done the film only on request since rose valley is has been sponsoring kkr and has not charged the company for it said a source on the phone from mumbai he added next time he srk may not be participating in such ventures dinesh chopra spokesperson for kkr was cautious when asked about a deal fallen through we are closely watching all that is happening in kolkata and west bengal every day there is some news on the hapless investor there is a court case related to the chit fund issue so its best not to comment chopra added at this stage all we can say is that the earlier contract is over and theres nothing much to tell about one in future kkrs twoyear deal with rose valley at an annual sponsorship charge of rs 55 crore has just ended gautam kundu chairman rose valley group confirmed our contract was for two years now its for me to decide whether i shall renew it or not the decision to invest in kkr will also be mine entirelywhile chalking out the plans to inspect rose valley a meeting of the state level coordination committee slcc in january decided to initiate an awareness campaign asking rural people not to invest in ponzi schemes said a finance department official while reasoning with rural people one has shah rukh khan to contend with if he vouches for a company nobody will take our word seriously said a finance department officialslcc is a multiregulator forum set up to resolve interregulatory issues among those who attended the slcc meeting were regional director rbi officials of state finance department cid officials the registrar of companies representatives from sebi the national housing bank and department of nonbanking supervision kolkata documents with the state