mangaluru consumers are increasingly opting for online shopping preferably mobile phones electronic gadgets consumer durables apparel home appliances and gift articles on the occasion of diwali the sale may touch rs 30000 crore as against rs 22000 crore spent last year a quick survey by assocham national council on ecommerce the survey conducted in 10 citiesdelhincr mumbai ahmedabad chennai kolkata hyderabad chennai bangalore chandigarh and dehradun has revealed that online shopping industry in india is fast catching on not just in the larger metros but also in the tier ii and tier iii cities the respondents included 350 professionals officers and executives across various industry sectors including manufacturing real estate automobile healthcare retail hospitality etc the rise of highspeed internet has enabled more people from smaller towns to come online and buy goods this year the use of smartphone has also helped its ecommerce industry to grow said d s rawat secretary general assocham as per the assocham findings delhi mumbai and bengaluru lead in terms of the sales but there is also a huge surge of interest from tier ii and tier iii cities like pune gurgaon noida chandigarh nagpur indore coimbatore jaipur vishakhapatnam have increased by 6065 per cent yearonyear points out the paper the survey highlights that 35 per cent of regular shoppers are in 1825 age group 55 per cent in 2635 8 per cent in 3645 and 2 per cent in the age group of 4560 65 per cent of online shoppers are male as against 35 per cent female as per report men and women between the age group of 25 and 34 years of age shop online the most during the festive season as per the findings most products bought and sold off through online comprise mobile phones 78 per cent electronic gadgets 72 per cent consumer durables 69 per cent gift articles 58 per cent accessories 56 per cent apparel 49 per cent home appliances 45 per cent adds the survey this festive season shopping on ground has taken a back seat there are various reasons for this lifestyle lack of time being away from home for work nuclear families etc these have brought about a change in the festive shopping methods online shopping has brought about convenience and ease into the customers lives said rawat as per the data about 65 per cent of delhiites prefer online shopping over the regular shopping this year with available deals online than in brick and mortar also advantage of free shipping with a click option there has been a fivefold increase in ordering through ecommerce as compared to last year as branded apparels accessories jewellery gifts etc are available at cheaper rates and are delivered at the doorstep within twothree days said assocham report campaigning for digitalization in india and attractive offers on online payments during sales credit cards have emerged as the favorite payment method while shopping this diwali adds the paper by jaideep shenoy tnn published on oct 11 2017 at