bengaluru after peertopeer p2p and bill payments google pay is looking to win over customers of smaller offline retailers or kirana stores while google had announced plans to partner with pointofsale providers to onboard retail merchants it is now piloting transactions based on the unified payments interface upi to be made by consumers while making offline purchases according to two people aware of the matterit will bring the convenience of card payments onto the smart phonethe only thing required here will be instead of the card swipe customers will have to share the mobile number at the billing counter said a top payment executive aware of the matter consumers will get a collect request on their google pay application and make the payment by inserting the upi pin advt having emerged as one of the top three payment applications on upi thanks to p2p and bill payments googles offline strategy is designed to create an ecosystem of payment solutions for indian consumers for the technology giant which is aiming to connect the next billion users to the internet india is a key market by leveraging payments the company is targeting a big chunk of the consumerretail interfacethere are smallscale pilots that are being run across retail stores in the country as of now there are no banner advertisements that are being done only early adopters can test the product said one of the persons cited above the rollout will happen over the next few monthsgoogle has much of the backend in place for such an exercisethe plan is to also run localised promotional campaigns for consumers in that area said one of the persons they have geotagged shops and can easily identify consumers in the surrounding area as well thereby offering targeted marketing campaignstoothpaste via swiggy food app tests new courseswiggy launches stores to delivery grocery medicines googles plans are similar to the offline strategy of phonepe which is using mapmyindia to target offline stores and promote upi paymentsour vision is to enable fast seamless and secure payments for our users anywhere at any time whether they are paying other users buying products or services online recharging mobile balance paying for utilities or shopping at a retail outlet said ambarish kenghe director product management google pay the offline ecosystem forms an important part of our objective to provide a seamless experience to users transacting with google pay advt after ecommerce payments the next battle is widely expected to be fought on the offline payments front paytm with its expansive network of merchants using paytm qr is expected to be challenged by google pay reliance jio and phonepeall eyes are on reliance jio especially after what happened in telecom what jio wants to do in digital payments is being keenly observed by others said a payments industry expert offline is the next big thing which will create the ultimate winner in the indian payments ecosystemwith its own integrated billing and payments offering for small merchants jio could disrupt offline paymentsphonepe chief