out what those options were that i could create for myself at a recent graduation speech i told the mbas that when you are trying to pick a new path in your career the criteria to use is 75 i add value and 25 it provides opportunities for growth when you choose based on what you can offer your value added becomes the greatesthow did your indian connection influence you what role did it play in your current work as an indianamerican its not just that you learn two different languages you learn two different ways of life two different ways of thinking two different ways of choosing as a sikhindian i was taught the value of duty responsibility i understood growing up that you had to be a good child listen to what your parents said respect your elders respect the wishes of god and that career choices were very much decided by and your marriage choice was heavily influenced by your parents but as an american youre taught you have to choose you get to decide who you are what you want what you will be when you grow up what you will wear what you will eat whom you will marry how you will marry what sort of a life you will lead choice was all about possibilities choice is a cultural construct our culture teaches us how much choice we want how to make a choice who should make a choice what constitutes a meaningful choice throughout my career ive studied these and many other questions about choice and the role it plays in our consumer lives our work lives and in our personal livesi was fortunate to listen to one of your tedx talks where you talked about the concept of more is less lets think slightly different and take an example of a multitasking person he is forced to think in multiple directions at the same time how does your concept applies to this person multitasking hurts focus it causes people to engage less with each individual task and can impede learning and memory a recent study found that multitasking by reading articles while watching tv impaired later memory for the tv content especially the audio portion of the content in multitasking as in choice more is lessyou have said be choosy about choosing that is the art of choosing if i am a leadermanager and need to make quick decisions than how can i master the art of choosing one of the biggest problems people have is that they dont manage their time well a 2006 study followed several ceos and found that nearly half of their daily job activities took nine minutes or less apiece to complete while only 12 took more than an hour apiece as an effective leader then it becomes important to ensure that the choices that make it into the onehour category are the right choices for this reason we have created a time management exercise that