kolkata highoctane action some 3400kms away is driving the sale of football merchandise in the city while some are already flaunting their proud possession be it a jersey of their idols or the flags of their preferred countries some are waiting to see their teams make it to the knockout stage before investing in merchandisewith brazil having a smooth run so far its merchandise sale has remained steady say traders at bidhan market however merchandise revolving around their neighbour argentina had an irregular sale so far initially there was a massive demand for argentine flags and jerseys but the unexpected loss to saudi arabia hit the market badly things have begun showing up now that messi scored and ensured that argentina won against mexico the poland match will be crucial for business said javed khan from uni sports merchandise of germany which has a dedicated fan base in the city too has seen a very poor response portugal led by christiano ronaldo has emerged as an unexpected favourite across the city portuguese flags and jerseys are finding new takers sellers are now ordering fresh stocksnot everything though is going as per their wishes reminded the sellers the sale is largely limited to lowend products we are selling jerseys for rs 150rs 250 and smaller flags for as low as rs 100 and the bigger ones for rs 550 there are presently no takers for boots or say the costlier jerseys and flags said bapi and md arman from sports worldits the search for the queer that makes maidan market unique tollygunges raktim maity had a special demand the away jersey of brazil besides the regular one he finally found it at j nadeem sports shop shelling out rs 650 for it now i will stand out amongst my friends none of them ever thought of buying the away jersey of brazil he said for arjun dasgupta an it employee it was about finding the right fitting brazilian jersey for his oneandhalfyear old son from street vendors in new market to shopkeepers in hatibagan and owners of franchise sports stores the traders fear a big drop in demand if the bigger teams do not have a decent run at the world cup brazil and argentinas progress is a must along with teams like portugal and england who have maximum supporters said at burrabazar