beijing chinas government banned effeminate men on tv and told broadcasters thursday to promote revolutionary culture broadening a campaign to tighten control over business and society and enforce official moralitypresident xi jinping has called for a national rejuvenation with tighter communist party control of business education culture and religion companies and the public are under increasing pressure to align with its vision for a more powerful china and healthier societythe party has reduced childrens access to online games and is trying to discourage what it sees as unhealthy attention to celebritiesbroadcasters must resolutely put an end to sissy men and other abnormal esthetics the tv regulator said using an insulting slang term for effeminate men niang pao or literally girlie gunsthat reflects official concern that chinese pop stars influenced by the sleek girlish look of some south korean and japanese singers and actors are failing to encourage chinas young men to be masculine enoughbroadcasters should avoid promoting vulgar internet celebrities and admiration of wealth and celebrity the regulator said instead programs should vigorously promote excellent chinese traditional culture revolutionary culture and advanced socialist culturexis government also is tightening control over chinese internet industriesit has launched antimonopoly data security and other enforcement actions at companies including games and social media provider tencent holding and ecommerce giant alibaba group that the ruling party worries are too big and independentrules that took effect wednesday limit anyone under 18 to three hours per week of online games and prohibit play on school daysgame developers already were required to submit new titles for government approval before they could be released officials have called on them to add nationalistic themesthe party also is tightening control over celebritiesbroadcasters should avoid performers who violate public order or have lost morality the regulator said programs about the children of celebrities also are bannedon saturday microblog platform weibo corp suspended thousands of accounts for fan clubs and entertainment newsa popular actress zhao wei has disappeared from streaming platforms without explanation her name has been removed from credits of movies and tv programsthursdays order told broadcasters to limit pay for performers and to avoid contract terms that might help them evade taxesanother actress zheng shuang was fined 299 million yuan 46 million last week on tax evasion charges in a warning to celebrities to be positive role models