silicon valley intel corp whose brand presence has been the inspiration of many is dropping its 37yearold logo created by the chip giants founders robert this was a cultural change where paul said nothing is sacred intel spokesman bill calder saidthe new campaign starts with a major tv and print advertising campaign that begins next week in advance of the consumer electronics show in las vegas calder would not say how much money intel will spend but he acknowledged the figure is likely to run into the hundreds of millions according to kims research intels name and brand were associated with microprocessors even though the companys technologies stretch into personal computers communications cell phones handhelds and settop boxes whats more the collection of intel logos for specific products had become a mess the company has 18 logos for its products calder said intel will continue its intel inside marketing subsidy programs in which it gives pc makers money to advertise their computers with intel chips intel will still dole out those funds even though it is dropping the intel inside name