equipment to work with in terms of accounting payroll website building and your visible presence on social media can make or break a start in the initial phasesnow that covid is almost gone some startups are already tackling realworld issuesconsider the app unilife which caters to the needs of college students when i studied in london i had access to student discounts on almost every product or service i realised from my experience what indian college students were missing out on so looking at the untapped student market anuja and i founded unilife the biggest challenge was to identify what students in india required to make their college life fun and affordable to combat this challenge unilife was made into an offcampus lifestyle app we wanted to make sure that through unilife students are easily able to navigate their offcampus life said ali ishaq cofounder and cmo unilife