hongkong after taking control of chinas online shopping market alibaba group holding wants to bring the business of instant feedback to a brickandmortar sector thats 10 times bigger the nations biggest ecommerce company is building a network that would allow physical stores and the brands they sell to monitor transactions as they happen chief executive officer daniel zhang said that data then would be used to adjust inventories more quickly in response to demand an undertaking that now requires several layers of reporting between the store and the brand why do brands need so many layers of distributors said zhang retail stores can directly place orders online with the brands the venture by the hangzhoubased company would be powered by its cloud computing business where revenue surged by 156 in the june quarter alibaba hosts 35 of the websites in china and is set on gaining the top spot in cloud computing in japan in two years its also bolstering efforts in the us and the middle east and executives said in august the business was approaching breakeven alibaba has highlighted trillions of dollars in chinese household savings as a key driver of growth with the company pledging to continue investing in expansion even if it drags down earnings in the short term the company founded by jack ma notched 3 trillion yuan 445 billion in online transactions and sees even greater opportunity in an offline market valued at as much as 30 trillion yuan in an interview thursday zhang said alibaba wants to create a network where instore sales are recorded as they happen giving both retailers and brands the ability to adjust in real time for example if a particular brand of soft drink is selling briskly at a supermarket the retailer can restock its refrigerators sooner and order more supplies bloomberg published on oct 21 2016 at 0845 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app retail stores jack ma alibaba group holding daniel zhang homenewsalibaba ceo eyes 4 trillion offline market