los angeles extra movie footage left on the cutting room floor by filmmakers is by far the most popular dvd bonus feature with consumers these days according to a study released tuesday by the video software dealers associationthe deleted scenes easily topped all other common dvd additional features with 65 per cent of respondents choosing them as their favorite extra element on the movie format that has exploded in popularity over the past 12 months i didnt realise how much appeal the deleted scenes have said vsda president bo andersen i simply thought consumers would gravitate toward directors commentary but i sure was wrongthe vsda holding its annual convention in las vegas this week said the second most popular feature was the behindthe scenes documentaries while interviews with cast members ranked third audio commentary from the films director ranked squarely in the middle of the seven categories in the survey story boards and film trailers were ranked as the least favorite bonus features by a whopping 78 per cent and 73 per cent of the respondents respectively interactive features were the third least popular bonus feature as the dvd medium comes of age it seems like the studios are trying to get a feel for what is most desirable and for what are driving factors in getting consumers to rent or buy said brad hackley director of research for the vsdascott hettrick editorinchief of the industry trade publication video business said the more bullet points on the back of a dvd package the better for the distributor even if some extras only appeal to certain consumers the whole idea of the dvd is to give as much value as possible hettrick said its not like there is a limited amount of space the more they put on there the more people it is going to appeal to the results of the survey were based on the responses of 500 consumers interviewed by bullseye market research for the vsda in 60 us radio markets only people who frequently watch movies on dvd qualified for the studyandersen said the poll results were good news for an industry which could potentially face rising costs in putting together bonus features especially if they involve commentary from a star or director arnold schwarzenegger for example was paid 75000 to provide audio commentary for the dvd version of total recall in my view the deleted scenes will always be available and should be a lowercost vehicle for extras he said it seems like they are shooin to always be an extra feature of dvds going forwardnyt news service