mumbai the countrys etail market is expected to grow 10 times from its current level to 50 billion by 2020 primarily driven by better internet penetration and higher incomes said a report today etail is the most recent segment but its highest growth rates and success will be the key driver of the overall ecommerce market said a ubs report the internet mobile association of india iamai estimates that the overall indian ecommerce market of which etail is a segment is currently worth 16 billion the report made a specific mention of the indian railway catering and tourism corporation irctc as the best example of a successful indian ecommerce venture we estimate that irctc had an estimated total sales of 3 billion in 2014 with an online penetration level of 43 per cent its success indicates that the indian consumer is willing to accept technology if it is a compelling value proposition the report stated the marketplace model of etailing will gain prominence as it is scalable and requires less capital and time than other models current regulations and the presence of large unorganised sellers momandpop shops also support this model it added multiproduct etailers flipkart amazon india and snapdeal are moving towards the marketplace model while etailers in niche categories such as furniture baby products and grocery have hybrid business template the report pointed out at the same time it played down investor concerns about ecommerce being a bubble in india are misplaced analysis of the supply chain for offline retail by category implies adequate margins for etail in future the report stressed pti published on may 5 2015 at 0814 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app amazon ecommerce irctc internet mobile association of india flipkart homenewsetail market booming may hit 50 billion by 2020 report