extended warranty is a good way to retain customers profitably says shashank srivastava executive director at maruti suzukias the auto industry gets increasingly affected by covid which has a direct bearing on vehicle sales auto majors are looking at innovative measures to attract customers what is interesting is the fact that companies are launching cars with increased warranty schemes in a bid to woo consumers companies such as mercedes tata motors and maruti suzuki are taking the lead in providing customised and innovative warranty schemes these include warranties up to 8 years as well on the suspension and engine of their vehicles advt in that sense warranty has become a marketing tool extended warranty is therefore not only profitable but also a tool to retain customers in your service network it was found that to adhere to warranty conditions while the customers used to come to authorised workshops in the warranty period he used to abandon oem network subsequently extended warranty is a good way to retain customers profitably says shashank srivastava executive director at maruti suzukithe new mercedes benz aclass limousine and the amg a 35 saloon is offering the first of its kind 8 years extended warranty tata motors provides warranty options ranging from 2 to 3 years covering 75000 to 100000 for its passenger vehicle range the safari and harrier have 2 years100000 km warranty and the nexon altroz tiago and tigor have 2 years75000 kms warranty extended warranty in addition to driving value to the purchase also gives complete peace of mind and a hasslefree ownership experience to a customer this decision has been highly appreciated by the customers says martin schwenk md at mercedes benza warranty provided by a car manufacturer helps you to achieve a certain assurance of the quality of your car most manufacturers now give longer warranty terms to project good quality image of their products said kaushik madhavan vp mobility at frost sullivanfor most auto makers the warranty covers all major aggregatessystems of the vehicle excluding wear and tear parts along with any manufacturing defects to enhance customer loyalty tata motors has a wide range of extended warranty products which can be purchased by our customers to have prolonged coverage of their vehicle said dimple mehta head customer care domestic international business passenger vehicle business unit tata motors tata motors offers extended warranty on products covering an additional period of 2 to 3 years and kms coverage up to 150000 kms advt extended warranty in addition to driving value to the purchase also gives complete peace of mind and a hasslefree ownership experience to a customermartin schwenk md at mercedes benzthe used car segment which is on a growth mode also offers multiple warranties ashutosh pandey ceo first choice says here a one year warranty is most popular and the trend we see is that the warranty penetration number of customers opting for warranty has shot up over the last few months i see the adoption