new delhi after scouring the runways and scrutinizing all the shopping carts flipkart countrys largest online marketplace found 2017 was less about the usual fashion and was driven more by bollywood and the shoppers from the smaller towns of india according to the data provided to etretail by flipkart the blue stone bracelet worn by megastar salman khan has been a huge favourite this year almost one in ten men shoppers come looking for the bracelet around a salman khan movie release inspired by his signature silver bracelet 2017 also saw flipkart shoppers getting their hands on outfits inspired by anushka sharmas dungaree pants and shorts soon after the release of when harry met sejal flipkart said it sold over thousands of dungrees within the first month of the movie release the etailer sold over thousands of jhumkas within the first month of the release of alia bhatts badri ki dulhania in the coming years not just bollywood but sports stars tv celebs stand up comedians and various artists will continue to make fashion shoppers more trendy and stylish from celebrity owned brands to bollywood inspired designs outfits and looks shoppers will continue to dress like their favorite stars said flipkart additionally according to flipkart shoppers from tier iii and tier iv cities like nagpur agra guwahati nagaland had increasingly shopped for international brands like carlton london chemistry wrangler fastrack lino perros shoppers in these cities are also going beyond just clothes online and are also shopping for accessories and beauty products said flipkart interestingly shoppers from these cities contribute to over 25 shoppers base for flipkart smaller towns have shown a greater affinity to shopping for fashion online customers from small towns are serious buyers willing to pull the trigger on luxury purchases as confidently as the metro cities smaller markets being a smaller base of business in 2016 have grown at tremendous pace having doubled in this year said flipkart in a note going forward the company predicts small towns will see more shoppers in 2018 and they will continue to adopt international brands and spend more on online shopping according to rishi vasudev head of flipkart fashion the indian customer has evolved from shopping for favorite brands online to shopping to look trendy and stylish 2017 was dominated by choices where shoppers shop to make their own statements while they get value for their money to ensure flipkart remains as a preferred shopping destination in 2018 we will keep bringing in styles and looks that dont just give customers value for money but also enable them to set trends he said further by varun jain etretail published on dec 29 2017 at 0141 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting