new delhi in many ways anupriya goenkas life has been mirrored in the character of priya that she has portrayed for the bharat nirman campaign priya the face of the empowered woman in upas ambitious bharat nirman campaign is everywhere you turn the rs 40crore campaign has been directed by sarkar for percept communications for the information and broadcasting ib ministry her young smiling hopeful face beams down from billboards on tv screens on youtube and her tales travel with you on radio as you navigate traffic acting was always a hobby till i realized i couldnt do justice to both theatre and my corporate career she said akin to priya who took advantage of government sponsored schemes to succeed in life goenka too took responsibility for contributing financially to her family before she passed out of school she helps an old aunt open a bank account to avail benefits of the direct benefit transfer scheme advices an employee on the rights he has under the real estate act and forces a corrupt ration shop owner to shell out the foodgrain entitlement under the food security act for a poor family it was his vision and creativity that have made the advertisements what they are she said goenka enjoys travelling and reading but rues that she can no longer spend time with her family she has two older sisters and a brother the advertisement was for the southern market but dada had faith in my work when i didnt the turning point for geonka came when director pradeep sarkar picked her for the advertisement of a personal hygiene product when asked if she feels like a celebrity goenka who debuted in a telugu film potugadu released on saturday said people have come to me a couple of times asking me if i am priya the campaign has given me a huge opportunity because it is panindia i was the enterprising one and started helping my father in the garment export business i hope to get more work in advertisements bollywood she adds born in lucknow 20something goenka has been catapulted from a fledgling theatreadvertisement model career to something of a household celebrity she has studied in delhis gyan bharati school and bhagat singh college before moving to mumbai