coimbatore on the eve of the world fertility day gynaecologists appealed to people to lead a healthy and active lifestyle eat healthy food and do regular medical checkup to ensure they do not face any fertility issues with who stating that one in four couples in developing countries are affected by infertility doctors say fertility can not be taken for granted anymoreworld fertility day is marked on november 2 to create more awareness on fertility health it is important to identify causes of declining fertility health in rural and urban india alike said medical director nova ivi fertility dr manish banker in india an estimated 2530 million couples in the reproductive age are suffering from lifetime infertility and this is no longer considered an urban phenomenon or a condition that is believed to be confined only to women with several contributing factors infertility is officially a lifestyle disease he said fastpaced life stressful work hours increased consumption of alcohol unhealthy eating habits and adulteration in food are a few of the significant factors impacting fertility health of both men and women banker said