flipkarts standalone marketshare was 319 while amazons was 311 as per the market research firm mumbai flipkart is introducing a loyalty programme flipkart plus which is poised to take on its arch rival amazons flagship subscription service prime in the making for more than a year this is the first big announcement from flipkart after walmart became its largest shareholder in may flipkart plus unlike amazons prime service wont be a paid programme instead it will offer free delivery early access to sale events like big billion day and other rewards across brands based on the frequency of transactions a customer makes advt in 2014 the bengalurubased company had launched a paid service at rs 500 per year under flipkart first which did not take off flipkart plus will be launched on independence day the way the programme works is that flipkart customers will begin to earn plus coins with each order which will help them avail of benefits across shopping travel and content flipkart is partnering with streaming service hotstar movie ticketing platform bookmyshow and travel booking site makemytrip among othersamazon prime is a paid service but flipkart isnt going that way flipkart ceo kalyan krishnamurthy said at flipkart we deeply understand the indian customer and solve for them meaningfully this means that everything we do is not just limited to a particular section of the society but appeals to a wider audienceflipkart will not be extending the benefits of this programme to myntra jabong and phonepe customers for the time being tnn published on aug 1 2018 at 0821 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app flipkart plus flipkart amazoncom walmart amazon prime homenewsflipkart to fight amazon prime with plus service