conceptualized and designed by pallavi dean it captures the essence of artistry and functionality in perfect harmony just as an alchemist combines elements to create something extraordinary she has intricately blended rajasthani architectural influences vibrant colors and timeless craftsmanship to craft a space that transcends retail experienceswe spoke to yogesh chaudhary director jaipur rugs on his brand expansion and how his business is empowering artisans in the countrywhy did you guys pick dubai as a market for opening a storedubai is known for its strategic location vibrant economy and strong business infrastructure which makes it an attractive market for many companies looking to expand their reach the city economic diversification particularly in trade has created a favorable environment for business to thrive dubai s well developed logistics and transportation infrastructure be it ports airports make it an ideal location for travelers and businesses alike the city has a reputation for its affluent population and a strong demand for the luxury products and attracts a large number of international tourists this makes it an attractive market for companies offering premium luxury products by opening a store in dubai jaipur rugs can leverage the citys cosmopolitan environment to showcase their products to a diverse customer base from various countriestell us about jaipur rugs new store at alserkal avenue dubaithe showroom is a captivating destination located at alserkal avenue offering a unique experience for rug enthusiasts the expansive store encompasses 7000 square feet and is dedicated to showcasing an extensive collection of meticulously handcrafted rugs inspired by the historic and picturesque architecture of jaipur the showroom beautifully captures the essence of rajasthani artistry and pays tribute to the traditional art form of carpet weaving the stores design is a stunning visual ode to the traditional stepwells of rajasthan locally known as baoris the architectural elements of the space mirror the distinctive pink hues recurring stairs and arches synonymous with jaipurs heritage these features provide visitors with a glimpse into the rich architectural history of the region and create an enchanting atmosphere within the showroom within the showroom three enchanting experience rooms are housed within jewelthemed domes the sapphire room emerald room and ruby room each room offers a unique ambiance adorned with carpets that extend from the floor to the ceiling this immersive environment transforms the rugs into magnificent works of art themselves allowing visitors to fully appreciate their beauty and craftsmanshipwhat are the new techniques and designs which are getting used in carpet making these daysnew techniques and designs which are getting used in carpets these days these are four types of weaving techniques most prevalent and are used by jaipur rugs handknotted handtufted hand loom and flatweaves hand knotted on a loom set up with warps an artisan ties individual knots on each warp thread going line by line once a line is complete it is locked in place with a thread of weft before the next line of knotting beginshand tufted using a tufting gun an artisan tufts yarn into