new delhi fmcg firm dabur today said the demonetisation of high value currency notes would have beneficial impact on organised players in the segment however on account of scarcity of cash available with customers and trade the company foresees near term pressures on the its business demonetisation of high value currency note initiated by the government is a positive move for the economy and industry and will lead to better transparency and compliance in the medium to long run this will be beneficial for organised fmcg players creating a level playing field dabur ltd said a regulatory filing elaborating on the impact the company said it will vary across channels and geographies and stress is highest for wholesalers and small town grocery shops who are facing a severe liquidity crisis and are de stocking the impact is likely to be positive on modern trade outlets and plastic enabled retailers who are likely to benefit from this change it said however on account of continuity of current uncertain situation it is difficult to quantify the impact for third quarter on the company at this point in time dabur said however it is temporary in nature and situation will improve with increase in availability of new currency in the meanwhile we are focusing more on modern retail ecommerce and institutional sales and also encouraging our general trade gt retailers to adopt cashless payment systems it added this will help in mitigating the overall impact of demonetisation and pave the way for normalisation in the next few months the company said pti published on dec 6 2016 at 0837 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app cashless payment grocery shop general trade organised players homenewsdemonetisation beneficial for organised fmcg players dabur