bengaluru ecommerce marketplace flipkart and karnataka state mango department and marketing corporation signed a memorandum of understanding mou on tuesday enabling mango farmers sell their fresh produce online through the flipkart platform this mango season consumers would have access to various varieties of the fruit across the districts of bengaluru urban kolar haveri hubballidharwad and belgaum flipkart said in a press release under the mou the farmers would be provided market access to consumers creating a potential revenue stream during these testing times flipkart said it would provide its marketplace platform to the mango board farmer producer organisations sellers growers and traders by enroling them on the platform advt the company would further provide training and capacitybuilding of how to use the app and other user interfaces the release said adding that along with the mango board indian post offices would function as the last mile delivery operation partners during this season by coming together with the mango board the government of karnataka and the indian post office we are extending our capabilities to support the farmer community and also have consumers enjoy the mango season something which they look forward to each year flipkart chief corporate affairs officer rajneesh kumar said this partnership brings out the true potential of ecommerce and we are glad to play a key role in uplifting the community and helping in increasing farmers income kumar said consumers can place orders on flipkarts platform for several varieties of mangoes including alphonso badami apoos banganpalli kesar neelam himam pasand sendur and mallika in batches of 3 kg the state mango board offers significant capabilities and a distinctive business model by acting as a nodal agency bringing farmer producer organisations fpos for growerstraders thereby alleviating the conditions and creating a viable market for their produce secretary to horticulture department and the board chairman rajendra kataria said both flipkart and the karnataka state mango board have actively collaborated to achieve significant business solutions to introduce the farmers to a potential market through ecommerce kataria said advt flipkart said it has partnered with various fmcg and retail companies over the last few months to bring a wider range of essentials on its platform with this partnership the company is foraying into the farmer producer organisations community further contributing to supporting the livelihood of mango growers and the farmer community pti published on may 26 2020 at 0513 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app ecommerce retailers online shopping