will ecommerce take dominant focus for your jewellery division this year like other organisations titan is also learning from china and korea clearly there is a shift towards digital as there is a new habit formation digital and remote buying is going to be the order of the day we are looking at actively promoting an omnichannel approach interactive video shopping and online orders backed by quick visit to the physical store for product pickup will gain momentum trying jewellery at home with our executive is another solution we hope to roll out once we regain the entire staff strength what government intervention does the jewellery industry want in the wake of covid19 outbreak in the country the government can help by ensuring that there is support provided to businesses in the form of liquidity the threemonth moratorium given by the reserve bank of india should be extended till september even if cash flow returns in q2 post lockdown the sixmonth window will help businesses some taxrelated benefits such as lower customs duty will help reduce gold smuggling this is a very unorganised industry with lakhs of karigars who work in poor living conditions with the cash flow being tight there is a need to support them to tide over the crisis we have been engaging with the ministry of commerce to avail few direct benefits for karigars we dont expect the government to dole out money as they need it right now to fight the pandemic but such simple measures will help revive the industry by smita balram et bureau published on apr 19 2020 at 1117 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app titan ministry of commerce jewellery ajoy chawla coronavirus dhanteras homenewscovid19 impact titan reworks omnichannel directive for its jewellery wing to gain recovery in third quarter