imitate the navigation in a certain environment such as a shopping mall this would improve the design of the website making it more attractive to younger children and providing older ones with more information enjoyment and engagement via stimulated interaction with the products this article has been written by dr park thaichon assistant professor of marketing s p jain school of global management published on jan 7 2016 at 1249 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app online shopping marketing ecommerce park thaichon homenewsheres how generation z perceives online shopping