many gen zers will tell you that climate change is the most urgent issue of their generation but they are not just marching about it theyre swiping with it in mind tootinder the popular dating app released a yearinreview report focusing on gen z the generation that made up the majority of the apps users in 2019 the report found that phrases like climate change environment and social justice are the most popular inclusions in gen z user biosa 2018 deloitte report similarly found that 77 of gen zers prioritise social activism to the point that they will only work at organisations that have values aligned with their own and that attitude clearly isnt restricted to their professional lives gen zers want their romantic partners to be invested in social causes toothe tinder report with data sourced from the bios of all usbased tinder users also found that while gen zers are more likely to mention causes or missions millennials are three times more likely to mention travelthe distinction tracks millennials are willing to spend more money on travel than any other generation business insider previously reported and where gen zers are looking to have values align with an employers millennials are looking for their paycheck to cover basic expenses and fund vacations according to a report on news website insidehook the top trending terms among millennials also included real lit stan and tea while trending topics featured pop culture icons and entertainers like billie eilish and the jonas brothersin 2018 a business insider survey found that gen zers tend to be more social justiceminded than their millennial counterparts one 19yearold from virginia said the biggest hurdle for my generation will be the environment and the polarisation of political parties while another gen zer from illinois said teens havent been this politically active since the vietnam war