consistency in taste barman however didnt want to leave anything to chance and so brought a scientific touch to the art spices were ground and measured to an ounce the art of soaking drying and spreading the rice in layers was mastered a dairy manufacturer was roped in to make a particular brand of pure ghee at scale a process of layering with exact measures was perfected and strong visual and sensory cues were created to judge if the biryani is great behrouz barman lets on conducts regular audits mystery shopping and tracks user feedback on every biryani it sells biryani is a mix of art science and passion he says branding experts are not surprised with the success of digital biryani in a world that is progressively getting online everything will become digital reckons harish bijoor a brand expert at a time when the best place to buy is often online the best place to make a friend is possibly tinder and the best place for marriage one of the slew of digital matrimony sites digital biryani is a welcome thought behrouz is attempting the mcdonaladisation of biryani he adds the big fear taste may be compromised behrouz however has proved to be an exception says bijoor if a digital biryani brand can promise to have the same taste whether in bengaluru or behrampur then it has arrived he says adding a word of caution future might be a worry whenever the brand enters smaller towns barman however believes his biryani brand can stand the test of time and scale the target for 2020 would be building a 500crore brand asserts barman as he gets down to add more dum to his biryani by rajiv singh etbrandequity published on nov 8 2017 at 0518 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app homenewsrice to the challenge how faasos went online to build its biryani brand behrouz