for women account for a little over 20 of the total sales in the womenswear category definitely men are closing that gap this summer indian men are getting more confident about their attire i would say the trend speaks volumes of their confidence energy levels and positivity says fashion designer narendra kumar he adds that men are making a bold yet subtle statement i know who i am however bhopatkar of van heusen believes that the indian man is going through an identity crisis with regards to fashion elaborating on the point he says a certain metamorphosis is taking place which will eventually lead to a very strong style statements the road ahead looks far more glamourous and exciting red green and cobalt seem to be the favourite among men van heusen says that to their surprise a colour like red is doing much better in tier ii markets than in metros the collective a superpremium lifestyle retail chain from madura garments lifestyle retail offers men pop colours like neon green terracotta and aubergine the retail chains brand portfolio which includes true religion 7 for all mankind adriano goldschmied citizens of humanity has also introduce coloured bottoms through trims patches and other detail work example being the jacob cohen denim brand priced at rs 40000 onwards which the collective has introduced this season has colour crafted pony hair patches sporting the brands logo international denim brand levis has also significantly increased its offering of coloured casual bottoms this springsummer with the introduction of an all new line of cargos chinos and trousers myntra notes that chennai and hyderabad two cities known to be more conservative than other metros such as mumbai and bangalore feature on their top five city list from where men are shopping for coloured bottoms interestingly the national capital region is not on that list however chennai and hyderabad dont feature on the online retailers top fivecity list when the overall online apparel shopping sales is viewed many trends around us such as fitness experiential spas and salons suggests that the indian man is more confident about his body today than ever before concludes apshankar from peter england