a mailbox service for customers of ecommerce companies to reduce cost of missed deliveries order fulfilment is an expensive and critical operation for an ecommerce business said mohit kumar ceo of roadrunnr which is backed by sequoia capital roadrunnr uses a network of existing stores within a radius of three kilometres that provide storage this the company claims cuts down the cost of repeat delivery to 4 from 20 the company says that in a bid to make the life of its delivery boys easier it has also introduced a led light driven navigation system which runs on google maps and provides display based commands to the field force experts are of the view that as the cost of delivery is largely fixed logistics companies can differentiate only based on planning to optimise resources hyperlocal delivery is a lot about productivity and resource planning how you do your route planning optimization of staff and dynamic zip coding said manish saigal a specialist in transport and logistics who is managing director of professional services firm alvarez marsal former flipkart employees xitij kothi and nikhil bansal who launched delivery startup parcelled have built a smart fleet which works on the concept of moving delivery boys to areas where the demand is highest we operate on a dynamic routing model leveraging technology and data to create demand pockets and heat maps which we use to optimise our delivery fleet time and costs said nikhil bansal the chief technology officer at the parcelled which is backed by industry peer delivery creating predictability on demand and base load is the most challenging task said saigal of alvarez marshall parcelled is also using design and gaming technology in its app to deliver instructions to the field force that bansal claims has helped unlock industries from rentals to laundry indias top ecommerce companies flipkart snapdeal and paytm have also separately placed their bets on hyperlocal delivery while flipkart is testing a separate ordering app called nearby in bengaluru to deliver groceries electronics and other products snapdeal has already made a strategic investment in peppertap and gojavas to push hyperlocal at the same time paytm has invested in loginext to lead its hyperlocal tech initiative mobile marketplace grofers is however building technology inhouse our point of sale technology integration gives us a live feed of the supply and plug any gaps on a realtime basis said saurabh kumar cofounder grofers we have both shopper and deliver apps to help us in live order tracking the entire chain is technology enabled it helps our field force in delivering orders in a more efficient manner to accurately predict demand and ensure a merchant connects with a delivery boy every time he wants one quickli has built a data analytics framework we are using a lot of this complex data to help the merchants generate more business as a pilot stay tuned for more on this said rohan diwan ceo quickli delhi based logistics startup shadowfax has innovated its