kolkata with an aim to combat the ageold retail sales market in india etail giant amazon is introducing threedimensional 3d videos for most of its consumer durables that promises a ldquotouchandfeel experiencerdquo ldquobefore buying a highvalue product like tv refrigerator air conditioner or a washing machine we always ask for a live demonstration of the product by a floor manager in a retail shop it is a common concern amazon will help cross this hurdle with the introduction of these 3d videos which will be uploaded during diwali we are gearing up for a huge technology integration with tollfree calls live chats and direct link to the customer care teamrdquo kaveesh chawla director large appliances amazon india told toi according to chawla all ecommerce players have been facing these psychological barriers ldquoinitially etailers like us faced trust issues trying to sell smartphones online and now it has become one of the major market for mobile handsetsrdquo he added for a seamless buying experience of large appliances the company is betting big on its 200city installationcumservice network including its own units across 40 cities in india the sale of consumer durables ranks among the topthree categories on the online domain ldquoalthough flipkart has a firstmover advantage over us in this category we are now catching up with them in terms of white goods and tv sales we are aiming at this underpenetrated and underserved category with greater price discovery in india once someone buys a costly white goods on our platform he or she will remain our customer for future purchasesrdquo chawla said in addition to this amazon claims it offers over 5000 entrylevel and premium products including 120 exclusive items across all top brands the biggest among all online platforms the large appliances continue to be one of the fastestgrowing categories on amazonin and over the last twothree years the demand has grown more than seven times thanks to added facilities like exchange schemes and 10x increase in customer adoption of no cost credit card emi offers the director large appliances amazon india said on the impact of gst the director large appliances said ldquothe new unified tax regime has made movement of goods especially white and brown goods across the country easierrdquo in the big august sales amazon received orders from 97 pin codes in india in tv sales bengal stands at the 8th spot while in large appliances it ranks 9th in amazon indiarsquos total product sales ldquowe are looking at singledigit growth in large appliance sales and a doubledigit rise in tv salesrdquo said chawla overall amazon has witnessed 400 yearonyear jump in consumer durables sales while the industry has seen around 50 sales jump with the onset of the festive season amazonin has expanded its delivery network in the east this expansion will now enable faster deliveries in meghalaya tripura and jharkhand via the expanded line haul and lastmile delivery network a company release said