technology helps it identify the appropriate courier service for a specific location as well as customers likely to reject a product ordered online so its customer care team can step in to ensure delivery the impact has been slow and steady initially we were losing money on every shipment but today we make 20 margin on it said ceo sujayath ali for all this the high rate of returns of fashion products boils down to the basics of size and fit and analysts believe online retailers need to address that urgently most established brands are still not ecommerceready when it comes to product readiness and labelling said sreedhar prasad partner and headconsumer market and internet business at kpmg india sizes in one brand may not be the same in another sometimes there are variations within a brand as well by varsha bansal et bureau published on jan 17 2018 at 0836 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app product returns ecommerce myntra flipkart amazon india homenewsfashion ecommerce firms like flipkart myntra uncover fake product returns