mahesh babu formula familyoriented chocolate boy slick action after making waves with the stupendous success of pokiri mahesh babu floundered with experiments like sainukudu and athidhi without tasting any success in fact it was five years of no hits for mahesh before he hit jackpot again with dookudu a movie that unabashedly played out to the mass sentiments and realising that he is best at doing just that the superstar continued his hit streak with his trademark slick action style in businessman and his typical family boy act in seethamma vakitlo sirimalle chettu in fact mahesh babu has gone on record to say i dont want to experiment in the coming few years and i want to stick to the entertainment formula so we are not surprised that his next few projects too are all action entertainerspawan kalyan formula mass appeal eccentric mannerisms wit before gabbar singh released pawan kalyans biggest hit was kushi which released in 2001 after that the power star failed miserably with movies like johnny gudumba shankar bangaram and annaravam in fact his attempt at an urban romcom like teenmaar and stylish gangster flick like panja turned out to be box office duds and then came the maha mass movie gabbar singh where he channelled his trademark irreverence and mass appeal only to win back the hearts of all those fans who missed pawan kalyan at his best still basking in the movies success and after another successful outing cameraman gangatho rambabu pawan kalyan plans to stick to the same mass formula in his next movie with trivikram srinivasnithiin formula boynextdoorromance comedy after starting out as a teen heartthrob nithiin worked in one flop movie after another for years he tried genres like action and even flaunted a sixpack all in vain it was only after the hit film ishq that the actor realised that the audience loves him as the sweet boynextdoor nithiin admits i didnt know what kind of movies suit me but now ive learnt from experience to focus on romance and yes his latest romcom gunde jaari gallanthayinde is still going strong at the boallu arjun formula style urban chic gravitydefining dance moves actor allu arjun brought style to tollywood like no one else did after a blockbuster like desamuduru in 2007 and a chic urban story like arya his success streak came to a pause arya 2 with its psychoromance undertones varudu an action drama vedam a multiple character drama and the period movie badrinath failed to do anything for allu arjuns career finally a simple romance formula like julayi which had a little bit of everything mass comedy action urban romance and a whole lot of dance moves catapulted him to the top again see formula worksntr jr formula dramatic dialogue delivery great dancer comic timing ntr jr became a big star at a very young age known for his killer punch dialogues great sense of humour and his cool dance moves he was setting the