ever wonder who was the first kid to keep a wallet on a big chunky chain or wear waytoobig pants on purpose what about the mythical first guy who wore his baseball cap backwards these are the innovators the people on the very cusp of cool seventeenyearold hunter braques job is finding them for the retail marketbut when a bigmoney client disappears hunter must use all his coolhunting talents to find her along the way hes drawn into a web of brandname intriguea missing cargo of the coolest shoes hes ever seen ads for products that dont exist and a shadowy group dedicated to the downfall of consumerism as we know it