patna with the etailers raining discounts mostly unparalleled by the city retailers patnaites are going the shoptillyourmousedrops way this festive season even as the brickandmortar store owners are working out new offers to attract customers sample these while online retailers such as flipkart ebay amazon and snapdeal are offering 50 or more off on apparels electronic gadgets are also getting a good cut ranging from 5 to 35 on most the websites branded shoes can be bought at flat 50 off and household goods crockery home decor items accessories and books have discounts or gift offers tagged along with the purchase but the offers at online stores dont end at discounts or gifts with the festive season at hand most etailers are also offering cashbacks if a customer buys products using some particular banks creditdebit card while the banks in turn also offer reward points to plastic money users which can be redeemed later the hourly or daily discounts and secure payment gateways have led more and more people flocking to the online shopping websites no wonder city retailers rue decreased footfalls ahead of festivals and even lesser sales when the internetsavvy customer decides they can wait for a few days for a cheaper product a salesperson at a mobile shop at maurya lok complex ravi kumar said most of the buyers come after doing their homework online and ask if we can sell at a lesser rate if the model is an old one we can match the online prices otherwise its not possible another salesperson of a mobile shop at kurji said there were some customers who come only to check out the phone models which if they find satisfactory order online but its not just mobiles tablets or electronic goods which are in demand from etailers even apparel store owners agree that etailers have adversely affected their business the customers whether online or offline are the same lot it is obvious that if they can buy at the click of a mouse on discounts theyll prefer it over the brickandmortar shops says arun chandak a multibrand garment shopowner at har niwas complex another apparel shopkeeper at maurya lok complex rued that with part of the complex under renovation there is hardly any footfall at his store abhishek kumar said online stores are offering discounts on most of the brands i stock even though i have a gift hamper for shoppers it is no match for the price difference however there are still those few who like to check the feel and size of the garment at the trial room before spending their hardearned money he added delivery personnel of the online stores are also having busy days as one from jabong told toi that he is delivering about 2025 parcels daily for the last few days diwali decorative lights diyas and designer candles are available at some online stores even branded jewellery is being sold by the etailers while no establishment cost is one factor which enables