the actress has been chosen as the face of a new make up range to be unveiled at lfwkareena kapoor has emerged as the make up icon most loved by india and will now be the face of lakm absolute she will be part of the brands campaign and will unveil the looks at the grand finale by manish malhotra at lakm fashion week winter festive 2011 on august 21 2011 says the actress im very proud to be associated with a brand that introduced the concept of make up to the indian woman and today im excited to undertake this new journey with them lakm absolute keeps my skin radiant and makes me look beautiful the entire day without the need for touchups its super longwear and high performance products are just what i need farida kaliyadan general manager lakm says kareenas confident persona and beauty makes her the perfect choice