new delhi online furniture and home product marketplace pepperfrycom today has announced the appointment of abhimanyu lal as its chief product officer cpo in this role lal will lead product development at pepperfry as the company seeks to develop outstanding customer experiences and strengthen its position as an omnichannel powerhouse pepperfry said this today additionally pepperfry has promoted hussaine kesury earlier vp and business head for furniture vertical to the position of chief category officer cco kesury has been associated with pepperfry since its initial days and has been a key contributor towards building pepperfrys robust furniture portfolio in his new capacity hussaine will be responsible for scaling pepperfrys house brands portfolio and growing the market for pepperfrys marketplace brands he will also focus on bringing more product groups into the pepperfry house brands fold the company said on the other hand abhimanyu lal is an ecommerce specialist with close to two decades of experience in ecommerce startups and strategy consulting and product management in his earlier stint lal was associated with ebay india for 8 years in various capacities prior to ebay lal worked with kartrocket as the chief business officer and was responsible for scaling the business and identifying avenues for expansion in addition to driving the companys profitability lal is an iim ahmedabad alumnus and an engineering undergraduate from netaji subhash institute of technology it is great to have abhimanyu with us on our pepperfry journey we are keen on harnessing his vast experience in online retail and product management to accelerate our product innovation roadmap to strengthen capabilities drive simplicity and build for scale i am confident he will help build experiences that consumers will love said ambareesh murty founder and ceo pepperfry said i am looking forward to working with ambareesh and team in the last 6 years pepperfry has redefined the way indians shop for their homes my key focus will be on scaling up innovative and immersive experiences like augmented and virtual reality for pepperfry consumers said abhimanyu lal by sharmila das etretail published on jan 18 2018 at 1255 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app pepperfrycom ecommerce pepperfry abhimanyu lal online furniture homenewspepperfry expands leadership team appoints abhimanyu lal former ebay executive as its cpo