online shopping platform brick and mortar will endure chinese smartphonemaker xiaomi the legendary success in online retail expects its sales from the mainstay online channel to decline to about 70 per cent as it boosts offline presence in india nearly 80 per cent of the companys sales still come from the online route but the share has come down from about 95 per cent in less than a year xiaomi is expanding in offline space it already has presence in 15 cities with over 1000 sales points mostly through franchisees and 14 exclusive companyowned stores in fact much before ambani or biyani amazon had sensed that the future of online was actually offline it started project udaan in 2015 to expand its reach in rural and semiurban areas by tying up with offline partners such as kirana medical stores and mobile shopping outlets so that local entrepreneurs could assist the uninitiated in shopping online it began with 15 stores at two locations in maharashtra and rajasthan udaan now has 18 partners 6000 stores delivery in 1700 pin codes across 650 locations in 21 states and union territories aiming to tap the vast hinterland market it plans to roll out oneofitskind exclusive outlets an at kearny study of shopping in the us early this year threw up an interesting insightphysical stores help retailers drive online sales 95 per cent of all retail sales are captured by retailers with a brickandmortar presence while twothirds of consumers who purchase online use the store before or after the transaction just like the narendra modi govenrments utopian slogan of a cashless economy after demonetisation had to adjust to the ground reality to change to lesscash economy online retail too will get a reality check and integrate with offline retail and that paradigm shift will begin in 2018 this article is part of a 14storyseries on disruptions that will change your life in 2018 et online published on dec 25 2017 at 0742 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app retail demonetisation ecommerce brick and mortar stores online sale homenewsif 2017 was the year of the online will 2018 be the year of the offline