the demographic is actually the same whether in delhi or in bhubaneswar said anoop prakash md harley davidson india savvy marketers are now offering service outlets to customers in farflung cities and building communities on which these iconic brands ride their sales suddenly more and more people in these cities are aware that these bikes are now available in india said atul gupta vpsales and marketing suzuki motorcycle india superbikes and cruisers like the harley davidson fxdb street bob or the suzuki hayabusa are finding connoisseur customers in cities like guwahati bhubaneswar lucknow bellary and indore this year we sold 286 units of superbikes in the januarydecember period compared to 212 units in 2010 new delhi for our range of bikes which are priced above rs 10 lakh we are increasingly finding customers in bhubaneswar kolkata and the north east said nk rattan vicepresident at honda motorcycle and scooter india what were seeing is the development of a cruising culture its inevitable that more and more demand will come from these nonmetro cities says prakash these are young people selfemployed or professionals who are passionate about biking as a hobby and its network expansion is now firmly nonmetro this year the company will add showrooms in places like kochi and jaipur harley currently uses its metro dealerships to service its outpost customers what has helped is the expansion of information this expanding demand is a testimony of the rich heritage of biking in india of that 15 came from small towns as compared to 5 before like luxury cars cruiser and sports bikes too seem to be attracting an ever increasing number of buyers in smaller towns and nonmetro cities though demand is small the growth is not