designer jj valaya has joined hands with a leading carpet brand to launch their new collection titled kapurthala from kashmir to marseilles the collection comprises of 14 unique designs of luxury silk carpets conceptualised by jj valaya and created by obeetee the design philosophy traces the journey of the jamawar or paisley from its origin in kashmir to its european avatar in marseilles franceread alsosama ali talks about continuing the legacy of meera and muzaffar aliover the years house of kotwara has purveyed exquisite prt extravagant couture and everything in between they have been pioneers of the revival of chikankari and continue to drive innovation in chikan each seasoncricketer rohit sharma dishes out his fashion mantrain an interview with e times the 35yearold shares his love for sunglasses his favourite look and more heres an excerpt from the interviewwe spoke to the designer and asked him on what intrigued him to get into designing carpetshow did the idea of entering a home space arisejj getting into a home sort of space for a fashion brand is pretty much a process of natural evolution if you look at all the top fashion brands of the world be it ralph lauren fendi versace and several more they have a very strong presence in the home space as well for us also this has been a longtime passion we started with our signature wall tapestries nearly 20 years back in fact one of the finest showcases of them can be found at the leela palace hotel inchanakyapuri we have a collaborative tieup with fcml for tiles with tapestries for soft furnishings and we have recently launched valaya homes the experience center within the world of valaya a newly opened flagship at the jw marriot in delhi so the home space for us is an extremely important arena now and this tieup with obeetee carpets was a missing link which we have addressed amicably the valaya home space in the world of valaya showcases our luxury interior designs as well as our furniture designs besides being a representation of thevalaya ethos of home dcor what is the theme inspiration or story line of the new collectionjj the overlying inspiration for this line of carpets is kapurthala which is the land of my forefathers this is further subdivided into three subcollections the first one is what we have launched now which is from kashmir to marseilles and the other two will follow shortly i have taken three different nuances from kapurthala from maharaja jagjeet singhs time and played with those and created something unique very special and very reflective of our tagline of the royal nomad with the posh of art decoshare your experience of working with a home dcor brand and how is it different from your expertise segmentjj i have never drawn boundaries when it comes to a creative process which i enjoy so for me the whole experience of working with a home dcor brand is akin to how i work with