tamil that is the no1 market due to the first mover advantage of sun tv which has grown phenomenally over the years its dominance for about 25 years is unparalleled says j kumaraswamy coo radaan mediaworks even today its not complacent and does not want to give away its dominant market share he addsvision times s ramamurthy highlights two reasons for tvs firm hold in the south sun tv is no1 in the ratings nationally not star sony or zee and drives content to reach the masses in this region he says further the relatively longer commutes to work for people in major markets like mumbai and delhi limits their scope of watching television at home comparatively people in the south travel less for work even those coming from chengalpet to chennai for work can return home in time to watch prime time tv he saysto watch a movie in a theatre i have to shell out at least rs 1000 but the same movie will be aired on television within a month and i can watch it in my comfort zone says veteran vijay tv anchor gopinath if that is the case with the urban population the limited options for entertainment in villages increase their dependence on television for many in villages where life shuts by 6pm the staple diet after work is television points out former raj tv coo mala manian with broadband still a dream in most rural markets tvs dominance is not going to fade anytime soon