new delhi snapdeal today said it has acquired targetingmantra a move that will help the ecommerce major enhance personalisation of shopping experience of customers however the acquisition amount was not disclosed by snapdeal targetingmantra specialises in the field management of customer life cycle through personalisation targeting and big data analytics founded by former amazon executive saurabh nangia and management consultant rahul singh in march 2013 targetingmantra has offices in palo alto and gurgaon its solutions help increase conversion rates through intuitive product discovery recommendations and channel selection at snapdeal targetingmantras team will further the ongoing initiative to build the customer experience engine which will personalise shopping experiences for customers snapdeal said in a statement rohit bansal cofounder of snapdeal said the company is always on the lookout for talented teams that come with complementing tech skills personalisation is a key piece which helps consumers discover and transact in a fast frictionless and intuitive manner the targetingmantra team comes with valuable experience in driving superior customer experience through machine learning he added targetingmantra had raised about usd 11 million from investors like 500 startups nexus venture partners and one97 mobility fund snapdeal has been on an acquisition spree beefing up its presence as it takes on players like flipkart and amazon in the burgeoning indian ecommerce industry last year snapdeal acquired payments and mobile recharge startup freecharge in a cashandstock deal estimated at usd 400450 million martmobi letsgomo labs and reduce data as well as picked up stakes in digital financial services platform rupeepower and logistics venture gojavas founded in 2010 snapdeal has over three lakh business sellers listed on its platform snapdeal which counts japans softbank foxconn alibaba and ebay among its investors has been scouting for acquisitions in mobile technology and supply chain space sr adi abk pti published on may 5 2016 at 0552 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app foxconn flipkart snapdeal targetingmantra homenewssnapdeal buys customer personalisation firm targetingmantra