representative imagenew delhi fashion etailer myntra recorded 50 per cent new consumer growth during its flagship endofreason sale eors june edition when compared to the same period last year the company said in a press release on thursdaythe fashiontobeauty ecommerce platform witnessed 55 per cent of the demand from nonmetro regions in terms of the metros key cities such as bengaluru delhi mumbai pune and hyderabad among others drove maximum demand some of the popular categories that witnessed a significant demand included beauty and personal care apparel footwear luggage and wearables among others advt neha wali head of revenue and growth myntra said while our core categories such as fashion and beauty continued to see a massive spike in demand sports footwear accessories wearables and luggage also emerged as the goto favorites with our shoppersrecently myntra launched initiatives such as mystylist vernacular search myfashiongpt myntra minis mlive and myntra studio to offer an enhanced shopping experience to consumers by etretail desk etretail published on jun 15 2023 at 0156 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app myntra neha wali myntra minis ecommerce endofreason sale consumer growth homenewsmyntra records 50 new consumer growth during eors