investing in research on bioleather popularity of vegan leather has definitely been on the rise one of the reasons for this is an increased awareness on sustainability and consciousness among consumers says rumika sharma founder broke mate a petaapproved brand with the consumer becoming more conscious about sustainability and wanting to make more ethical choices when it comes to what they purchase and what they wear vegan leather is gaining popularity while plantbased vegan leather is still new in the market and relatively expensive in the coming years it will become affordable as the demand and popularity grows the largest fashion brands of the world have also launched vegan product lines in recent years and the trend is growing very rapidly shivani patel founder of the brand arture known for using cork fabric for creating bags and travel accessories adds as the consumer is becoming more aware of sustainable choices there has been an increase in demand for vegan leather and we only see this trend growing in the futuremiley cyrus wore a vegan costume in the music video for dont call me an angel celebs who have endorsed vegan leatherin the video of her dont call me an angel miley cyrus wore a vegan costumeemma watson has been spotted in a stella mccartney vegan leather jacketserena williams launched a readytowear collection under her fashion label with jumpsuits in vegan leatherrooney mara is known for her vegan fashion label and is spotted quite often in vegan outfits