representative imagein the afterglow of a postpandemic world the future of retail is steadfastly being shaped by digital as shoppers envision a future where nearly twothirds 64 per cent of their shopping will be online in the next 10 years as per wunderman thompson commerce and technologys future shopper reportthe report highlights the habits of online shoppers and online shopping behaviour it has covered 18 international markets including india and 31000 consumersfurther it stated that brands are closing the gap on marketplaces with online spend doubling through directtoconsumer d2c channels from seven per cent in 2022 to 14 per cent in 2023 and brands should look to review their online sales models with more than half 58 per cent of global shoppers saying they like to buy from branded marketplaces advt according to the latest report india ranks highest as the percentage of consumers who would be interested in the ability to buy from beyond the grave with the arrival of ai and the huge amounts of data now collected on individuals postconsumerism is a concept that refers to carrying on purchasing from beyond the grave via uploading personalities to the cloud or being brought back to life virtually via an avatar india also tops the list albeit with a slightly lower percentage than last year when it comes to digital items being bought the report highlighted that in the case of india the cost of mobile internet data is among the lowest globallythis has contributed to the widespread adoption of mobile internet services in the country and massive mobile phone penetration across all strata of society and every part of the country india is also one of the youngest nations in the world with a median age being around 28 years and is expected to have one of the youngest populations in the world till 2030 it reportedcompressed commerce refers to customers often wanting to get through from inspiration to purchase as quickly as possible and those businesses retailers and marketplaces that can do this best often find themselves winning against their online competition advt indian b2b buyers are those that want compressed commerce the most 80 per cent while japanese b2b buyers are the least interested 38 per cent as per the reportthailand 77 per cent and india 72 per cent rank highest as the percentage of consumers who have changed shopping habits due to concerns around global warming and the environment the report mentioned that the spread of adoption of voice commerce to buy a product has gone up with china leading the way with 72 per cent of shoppers owning such a device closely followed by india with the current consumers being in the age group of 25 to 34 year olds omnichannel strategies are vital to the success of brands and retailers redefining the future of how organisations engage with their customers and elevating the experience by maximising the strengths of each brand the report statedfurther the report suggested that 77 per cent of