new delhi earning your bread and butter has turned a bit harder rising prices of flour have led to a rise in bread prices by rs 23 at present harvest gold which claims to enjoy a major share in the premium bread market has increased prices of most of its products and is set to increase for remaining goods britannias small loaf has also become expensive by rs 2 with the major players having scaled rates prices of other brands are also expected to go up within this month harvest golds white bread has gone up from rs 22 to rs 25 while the smaller loaf has gone up from rs 15 to 17 and another variety from rs 12 to rs 15 its pizza base has also become more expensive britannias small loaf is the only other bread to have seen a price hike now that one brand has hiked rates other brands are sure to follow in the coming week or so said a retailer in patparganj according to industry sources a sudden rise in price of flour and other raw materials had pushed harvest gold to revise their prices last week in the past two years the price of flour had been rising but only very gradually but the last two months saw a sudden and rather substantial jump in prices flour being the main ingredient in bread profitability had taken a drastic hit if the brand is not to compromise on the quality it has been offering raising prices was the only way out said a source selling at current rates was not an option that major brands could afford for long they added harvest gold has raised prices for only some major products and will be rolling out a further hike in other products similarly britannia has raised the price of only its small loaf indications are that there will be a price rise across the board in the near future there are also indications of a diesel hike later on in the year if that happens a further rise in prices can be expected they said with the industry cribbing retailers too say that flour prices have seen a rise in the past month all branded flour has gone up by re 1 per kg not just that sugar too has become expensive by rs 2 per kg said a kirana shop owner in preet vihar