mumbai state bank of india on wednesday said it is planning to expand the partnership with financial services firm ge money beyond credit card business and to offer products such as personal loans and credit insurance through the jv sbi cards the joint venture partnership between sbi and ge money would continue to operate under two separate jvs sbi cards and payment services sbicpsl and ge capital business processes management services the bank said in a release indias rapidly expanding financial services sector offers several businesses opportunities and sbi will be pleased to exploit these opportunities in partnership with ge sbi chairman o p bhatt said as part of strengthening the partnership a ceo would be appointed for each jv and diwakar gupta has been nominated as the ceo of sbi cards and payment services the bank said under the strategic initiative sbicpsl would be better positioned to participate in the highgrowth consumer financial services industry by offering other products such as personal loans and credit insurance effectively expanding the scope of the jv the bank said while sbicpsl has set focus on the marketing and distribution of sbi cards while the latter jv handles the technology and processing needs of sbi cards it said by crossselling related financial services and products to its existing large pool of customers the jv will also be offering an enriched portfolio of products to help customers realise their financial needs the bank said gebpmsl would leverage the scale of its processing platforms to serve other providers in india in addition to sbi cards products and services the bank said