kolkata if kolkatans are already high on the news that not a single day during the puja is going to be dry day their spirit is set to soar higher with the information that clubs and pubs in the city have slashed the prices of food as well as alcoholpalazzo on burdwan road is offering a discount of 25 to 50 on their fares a beer pack of six bottles is priced at rs 799 on nonpuja days a single beer bottle costs rs 200 even whiskey and scotch will come for at least 20 less than the usual price tag at palazzo during the festive dayssince there will be no dry day this time we will be serving alcohol on all days we want to draw as many customers as possible during this time said owner nitish sarafnightclubs usually witness a surge in footfalls during the pujas with a majority of the visitors being firsttimers as youngsters make their nightclub debut during the festive daysand seasoned partygoers dance their way from one favourite joint to anotherpub and club owners have lined up attractive offers so that the visitors can party without having to worry much about burning a hole in their pocketirish house at quest mall will have happy hours between 4pm and 7pm when guests can buy two drinks at the rate of one the new london pub at golden park has started on a competitive note by pricing its drinks lower than the other pubsthe attractive prices are also apparently a survival strategy for the clubs and pubs the state governments decision to do away with dry days means these establishments will have to remain open on all the puja days and that they will have to make enough money to recover the operational and overheads costsince everybody in our industry will be operating we cannot down the shutter on even one puja day as that will mean we will lose out on our share of business to others but at the same time we will have to sell enough alcohol and food to not only make it viable to keep it open but also earn some profit said the owner of a nightclub in south kolkatakolkatas nightlife witnessed its golden period between 2000 and 2010however it has been downhill ever since owing to an increase in supply and certain political factors the governments decision to do away with dry days has rekindled hopes of the food and beverage industry of the return of their high days which phased out around six years ago by slashing prices and providing lucrative offers during the festive season we are trying to attract new customers who will keep returning besides keeping our regulars happy said the manager of a new pub