funforyou products seem to be losing the charm at pepsico as the contribution of healthier products in its portfolio has increased to 20 from nil 10 years ago the company has also increased its rd spend by 40 over last five years to catch up with its chief indra nooyis diktat of focusing on betterandgoodforyou products d shivakumar chairman and ceo of pepsico india has been at the helm of the indian arm of the us food and beverage major for two years here he talks to toi about the companys game plan for 2016 what is your focus with tropicana given that health is increasingly a focus area for pepsico you know the health and wellness journey that pepsico is on indra nooyis vision for the company has classified products into categories such as good for you better for you and fun for you tropicana a topend health and wellness brand will be an extremely important part of our portfolio going forward we locally source nearly 65 of what we sell here in terms of fruit juices therefore its a very important element of the value chain of the agriculture market fruits and vegetables are an important part of the agenda for the government going forward and tropicana will play an important role in executing that you still import a large part of the raw material is that changing we have just launched mosambi juice which is a great innovation this is the first branded mosambi juice in the market the most widelyconsumed drink in india is mosambi with 18 market share followed by lime juice nimbu paani we are competing with a housewife who prepares mosambi juice and a vendor selling it on the street the focus on tropicana is to build a whole range of these type of drinks to really get fruit juice to be a part of the diet of an indian family earlier we didnt have enough citrus processing facilities in india we have now established that with a partner in maharashtra the focus is to indianize as many products as possible such as orange juice later an extension programme should be a part of our larger programme like we have done with potato beyond juices what is the overall strategy for the health push we are testing a product called revive in tamil nadu with low sugar levels we have reduced a lot of fat content in products such as lays in line with pepsicos global direction india will produce a range of healthier products as we go forward for our snacks and beverage portfolio we have a clear fiveyear plan at the same time most categories have become premiumised so how do you premiumise the range we launched lays maxx last year at a premium nimbooz masala soda at a premium i think localisation and premiumisation are going hand in hand in food and drinks we launched kurkure butter masti slice alphonso indians are definitely wanting higher quality products there is always