he did a brand building exercise on a blue collar career portal and reinvented himself they are also increasingly aware of their rights the aspirations of millions of blue collar workers are rapidly changing average salaries too have gone up in the last couple of years he explored the internet spruced up his profile and got his salary raised from rs 7000 to rs 22000 a month in less than two years geetha menon secretary at stree gagruti samithi an entity for domestic blue collar workers says there is a huge change in what the unorganized labour class wants today many have also become net savvy in recent years according to data analysis prepared by babajob a portal for blue collar careers they get to eat good food at work wear better uniforms and use branded tools a few older ones still may prefer to work as maids but a majority of the younger ones aspire for something bigger bangalore after working as a cook for over a decade on a meager salary ravi kiran got smart this naturally gives them a better lifestyle they are specific and demanding and aspire to get what they want says sean blagsvedt founder ceo babajobscom these figures are indicative of the growing aspirations of over 300 million blue collar workers who will eventually merge with the lower middle class in 2012 alone it added 326 lakh new profiles of which 75 came via the internet 16 through mobile web 6 via sms and the remaining 3 from voice calls they want to work with corporates or retail chains not individual households they love to tell their family and friends that they work with dell ibm infosys volvo caf coffee day or reliance with every job change our people are able to get an average hike of 201 and get 14 minutes closer to their homes in 2010 only 5 accessed the site via internet in 2011 some 60 of these applicants accessed the site through cyber parlours 20 via mobile internet 10 through text messages and 10 via voice calls most job seekers look for entrylevel lowend housekeeping facility management or gardeninglandscaping jobs with corporates those of domestic helps have climbed from rs 3900 to rs 5200 that of drivers from rs 6000 to rs 11000 and above and of cooks from rs 5000 to rs 20000 and even rs 22000 in certain cases they prefer to walk or travel the minimum distance so that they have more money to spend says blagsvedt today only 6 of job seekers coming on our portal are opting for household jobs adds blagsvedt they want jobs that come with additional benefits bonus arrears incentives and overtime apart from the salary says dominic jose hr manager at handiman services a company with a pool of over 6000 plumbers electricians carpenters etc and working with over 100 corporates they want better paying fulltime jobs 35 km from their homes plus jobs are secure says indraneel sadalge md