hyderabad it is no longer only corporate offices and real estate ventures that are making their way into the citys it hub alongside its evolution into a technological nirvana the area around the it corridor is on its way to becoming a tipplers paradise thanks to a flood of swank liquor marts and malls boasting premium and superpremium brands of liquor now dotting the cyberabad landscape jubilee hills and beyond is where most of our clientle resides people in these areas are ready to shell out money for expensive brands of liquor and many of them especially women are more comfortable shopping in a liquor mart as opposed to going to a local retail outlet said suresh reddy proprietor of hyderabad wine mart which opened on jubilee hills road number 36 less than three months ago he added we will soon open stores in madhapur and a few other locations near the it corridor and these stores will be equipped with a live kitchen from where customers can buy starters and other dishes to go with their drinks hyderabad wine mart which is spread over three floors and is billed as the largest of its kind in the city is the latest in a long line of swank airconditioned liquor stores that have thrown their doors open in the past year rajesh goud who works at jnu liquor mall in ayyapa society madhapur is quick to agree with reddy although we also have a regular counter outside inside the liquor mart we only sell premium brands the demand for which has risen over the past one year customers in this part of the city are more comfortable shopping in such liquor supermarkets owing to the posh airconditioned environment and the availability of international brands of liquor which are absent from the shelves of most small retail outlets he said adding about 90 of our customers purchase premium brands of liquor and the bill often runs into several thousands however with names like hitech wines and cyber wines smaller retail outlets are also seen trooping into the it hub in large numbers on a few stretches for instance the alarming number of liquor outlets and adjoining bars seems to have made many women who travel along these routes wary when i moved to hyderabad nearly one year ago miyapur which didnt have many wine shops then was a relatively safe place to reside in however now i am scared to travel alone on the allwyn colony x roadgachibowli stretch where a wine shop can be found every 500 metres there have been instances where people in an inebriated condition have created problems said divya tatikonda an it professional who asserts that commuting to her office located in gachibowli has become nothing short of a harrowing experience there are bars and wine shops that have come up on the side of bus bays as well the ghmc must look into relocating these shops so that working women travelling along this route feel