new delhi mar 21 online artisanal products platform jaypore today said it has set up its first offline store in the city as it looks to reach out to new consumers this is our first store this is like a proof of concept and depending on the response we get we will look at expanding our offline presence jaypore cofounder shilpa sharma told she however added that the company would continue to be an onlinefirst brand having a physical store will help us in reaching more customers especially those who may be wary of shopping online and would want to touch and feel a product before buying its also for customers who want instant gratification and would want to walk out of a store with the products in hand she said advt jaypore started its operations in 2012 to take indian craft and design in contemporary iterations to a global audience we are bringing together the physical and digital world with instore tablets and digital screens that facilitate browsers with detailed information on all customers see in the store as well as provide options for similar items online style guides tips and a quick access to the entire jaypore universe while in store she said the store showcases apparel jewellery style accessories home decor and craft capsules from jaypores private label along with handpicked designers artisans and craft communities from across india pti published on mar 22 2018 at 0857 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app jaypore craft and design shilpa sharma artisanal products platform artisans homenewsjaypore sets up first offline store