the auto rickshaw networking mobile application of india jugnoo has signed a dual deal with popular tv and film actress saumya tandon the actress has been signed as the face of the company and has also invested into it the association is a result of the latest trend of indian startups being backed by bollywood celebrities either by putting money into it or by endorsing the product and becoming its brand ambassador while commenting on the association samar singla founder and ceo jugnoo said with saumya coming on board our patrons and new users will have a face to connect with and her popularity will aid better brand recall as far as her investments are concerned it will assist us to augment our capacity to which actress soumya tandon added it is an exciting time to be a part of this dynamic startup ecosystem considering the sudden upsurge in the sector and the growing economy of the country by providing the convenience of hailing an autorickshaw via mobile app jugnoo is solving a very fundamental problem i truly appreciate the cause they are working for saumya tandon is currently playing anita in a popular comedy serial bhabi ji ghar par hai moreover she has also hosted reality show like dance india dance and cohosted bournvita quiz contest with derek o brien the actress gained more prominence after her role as roop in the bollywood blockbuster jab we met jugnoo is a chandigarhbased company and was established in 2014 the firm has ventured into the industry as one of the leading autorickshaw aggregators with nearly 30000 people transacting per day with a network of around 7000 autos by adage india bureau published on feb 15 2016 at 0524 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etauto app get realtime updates save your favourite articles scan to download app brand ambassador investments saumya tandon jugnoo samar singla homenewsaftermarketauto rickshaw aggregator jugnoo signs tv film actress saumya tandon as its brand ambassador