chennai integrated travel and travelrelated financial services company thomas cook has introduced fusion holidays to target a new emerging indian consumer segment companys internal research and trend reports have highlighted the emergence of a new market segment an increasingly value conscious consumer who is on the look out for value saver travel packages without losing out on personalization thus fusion holidays allow the price advantages of group rates fixed departures and the freedom to customize ones itineraries at the destination the tour components include air tickets accommodation in three star hotels and essential sightseeing while the departure dates and hence air travel are fixed customers can personalize all other components such as an upgraded hotel stay add on sightseeing tours and extended stays the itinerary of each fusion holiday has been carefully designed to cover the mustdo sightseeing attractions while leaving our customers sufficient time to indulge in their special interests via add on tours shibani phadkar senior vicepresident and head leisure travel outbound products contracting operations and tour management thomas cook said