was hurt that they were painted villains i was only asking for respect as hindi cinema has contributed a lot to india to the culture music stories and narrative my film border was a salute to the soldiers who died in that war shetty said everybody wants us to be there everywhere to help promote to spread awareness and we are more than willing to do that why is it that suddenly we are looked at as villains and the only thing we are trying to do is bring down our country he said being part of the movie industry for three decades the actor said he enjoys playing diverse roles learning new techniques i love the energy of work on sets when you are on sets you are playing a new role meeting new people there are new techniques besides there is love affection around us from our fans and who doesnt want to be loved about the changes he would like to bring in the film industry shetty said he wants to see contentdriven films that celebrate the uniqueness and culture of india there is a need for more theatres better ticket pricing and better content now we should understand who the real audience is and let the core of the cinema be indian make multi star cast films celebrate music costume all that is forgotten lets be an inspiration for people he added