theory i management stands for indiacentric management practices that should be put into practice for managing indians for ages now the rest of the world has been boasting about its management practices and we have been following them perhaps it is high time that we have our own culturecentric practices which will give our companies more productivity and worker motivation theory i management thus is an attempt to take the practical aspects of our culture and put it to work the principles of theory i managementmost indians value bonding emotions longterm relationships growth opportunities and commitment our cultural roots of tolerance often make us complacent excessive corruption in daily life and lack of patriotism at a macro level leaves us morally bankruptthese principles have been arrived at after a thorough research that we conducted on more than 3000 managers across the country the most important revelation from this survey is about the uniqueness of todays indian psyche on the one hand as expected research goes on to prove our cultural values and a lot of similarities can be drawn with the japanese value systems on the other hand when faced with the fact that everything indian is so cool outside india like bhangra and indipop finding a place in the global pop charts the it revolution fuelled by homegrown geeks our bschool graduates becoming global leaders nasa with top indian scientists it remains a fact that indians have time and again failed to perform in india it seems indians look for the first opportunity to become complacent something that they are unable to do in the competitive western world and their hire and fire system thus indians need an indiacentric management theorywhat it prescribestheory i management prescribes solutions at two levels the macro and the micro the macro aspects deal with policies to tackle the last principle of theory i management which is ways to control levels of corruption through changes in the judicial system at a micro level indian leaders have to necessarily increase the element of human touch in organisations it has been found that total job security results in a sense of complacency but too much insecurity can cause an average creative brain to go into a tailspin indian leaders could do well perhaps by implementing theory i management with the help of indian leadership techniques which are explained in the gita and the saam daam dand and bhed techniques where saam stands for dealing with people in a sweet manner daam is bribing or paying money to get ones work done dand means using harsh means to get ones way and bhed means creating division among people to achieve ones targetin gita lord krishna talks about three types of people the tamasik or people buried in inertia the rajasik or people performing actions inspired by their egos and the satvik or people who perform deeds using their