mumbai global consumer brands investor l catterton has agreed to acquire controlling interest in impresario entertainment and hospitality which operates casual dining brands and hangout bars like smoke house deli salt water cafe and social l catterton is said to be spending about rs 375 crore for 6065 stake in the mumbaibased company in possibly the largest investment deal in indias still evolving fb industryl catterton is buying into the company through a combination of primary and secondary share purchases the restaurateur riyaz amlanifounded company is tracking annualised revenue of around rs 350 crore amlani is selling a small part of his holding but will retain a sizeable minority interest and continue to run the businesswe have been successful in pioneering several fb brands in india and are thrilled to partner with l catterton in the next leg of our journey l catterton specialises in consumer investing worldwide and have had significant experience and success building fb brands such as crystal jade ce la vi and cheddars scratch kitchen impresario ceo amlani saidimpresarios largest shareholder beacon capital partners and others are exiting the company which garners the bulk of its operating profits from the network of urban hangout bar social which has rapidly expanded the footprint across top indian metros lodha capital markets advised on the transactionl catterton asia managing partner ravi thakran said we are delighted to partner with riyaaz amlani and impresario restaurants to build social and smoke house deli into iconic food and beverage brands both in india and abroad social in particular is targeted at the millennials in india which is an attractive and growing segment impresarios other fb brands include mocha cafe the tasting room le kebabiere and the stone water grilll catterton was formed last year when luxury group lvmhs investment arm l capital combined with american consumercentric private equity investor catterton partners l capital had invested in indian ethnic fashion retailer fabindia and multiplex operator pvr making profitable exits from them its another indian investment was in fashion retailer genesis luxury which it agreed to sell to reliance brands recently