washington president joe biden is expected to tap julie rodriguez a senior white house adviser to manage his reelection campaign two people familiar with deliberations on the matter said sundaythe people spoke on condition of anonymity because rodriguezs appointment has not been finalized and biden has yet to formally launch his reelection campaign cbs news was first to report that biden has decided to pick rodriguezrodriguez a longtime democratic party activist also worked in former president barack obamas white house shes the granddaughter of labor leader cesar chavez and labor activist helen fabela chvezgrowing up in california she was active in campaigns picket lines boycotts marches and union meetingsshe has served as bidens director of the white house office of intergovernmental affairs since the beginning of his presidency and added the senior adviser role last junerodriguez also has deep ties to vice president kamala harris she served on harris senate staff and on harris 2020 presidential campaign as national political director and traveling chief of staff she went on to be hired by bidens 2020 presidential campaign as a deputy campaign manager and senior adviser for latino outreachbiden is expected to formally announce his 2024 reelection campaign as soon as this week according to three people briefed on the discussionsthe people who spoke on the condition of anonymity to discuss internal deliberations said they were not aware that a final decision on timing had been made but that biden had been eyeing tuesday april 25 four years to the day since the democrat entered the 2020 race the upcoming announcement is expected to be in the form of a video released to supportersbiden 80 has repeatedly said he intends to run for a second term but advisers say he has felt little need to jump into campaigning because he faces no significant opposition to his partys nomination