bengaluru the runup to valentines day has witnessed a steep spike in the demand for sameday or even nextday deliveries for major ecommerce companies many orders have been made with requests for delivery on 14th morning we have witnessed a substantial traction for such deliveries from metros as well as tier i ii cities said adarsh k menon vp electronics auto flipkart while lacy lingerie cheap jewellery and cuddly teddies are the usual favourites tech gadgets and books have also seen a higher demand over the last fortnight owing to deep discounts and higher disposable incomes vday sales seem to have surpassed those seen during diwali not in terms of total value of transactions but on average order value menon said the average order value this valentines season has been between rs 3000 and rs 5000 contrast this to diwali which is considered to be the biggest sale event for online marketplaces a senior executive from one of indias largest etailer said the average ticket size during last diwali was around rs 1500 while ecommerce companies continue to burn their investors money to lure consumers to their platform services like same day or nextday delivery come at a premium the reason for a higher traction for these delivery options this week is easy to explain as most of the shopping and customisation is happening at the last moment with very little time left to avail of the usual three tofive working day delivery the valentines day sales also come as a silver lining for major players in the segment as the industry usually witnesses a brief lull after the festive season sales are done away with certain segments which are vday focused have seen lot of traction of course as a consequence that has been an upwards graph in same and nextday deliveries as consumers dont want to get their orders delivered after the 14th an official spokesperson of amazon india said gurgaonbased online marketplace snapdeal has witnessed a fivefold increase in sales in categories such as fragrances soft toys and lingerie most buyers are in the age bracket of 25 to 35 years but many of them are not going with the traditional gifting options for instance indians are looking out for a whole new range of gifting options for their loved ones from swanky gadgets to personalised accessories customers have been shopping from a wide variety of silly to idealistic products on flipkart the evolution of the indian customer has played a key role in bringing about this change with its willingness and ability to pay for innovative products added adarsh k menon vp electronics auto flipkart by digbijay mishra tnn published on feb 14 2016 at 0831 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions