new delhi dec 11 amazon has partnered onida to bring fire tv edition smart tvs in india a move aimed at helping the ecommerce company further strengthen its position in the booming consumer durable market in the country the fire tv edition smart tvs were first introduced by amazon in 2018 in the us and canada earlier this year the company expanded the range to the uk germany and austria in collaborations with dixons carphone mediamarktsaturn and grundig we have seen great momentum to the fire tv edition smart tvs so far india has been a very important market for our streaming product and we are seeing great uptake of it from across the country we are confident of a similar response to the tvs also sandeep gupta vice president fire tv devices and experiences told he didnt comment on the targeted sales amazon works on a licensing model for the fire tv smart television sets it has partnered with onida to roll out products in india and is open to working with other original equipment manufacturers oems as well the onida fire tv edition has the fire tv experience builtin enabling customers to easily find and watch movies and tv shows from prime video hotstar netflix and others we are launching two variants and will continue to look at opportunities to expand the range he said currently amazon sells fire tv streaming sticks in india the company claims that fire tv is the numero uno streaming media player in the us uk germany india and japan across all retailers apart from fire tv amazon also offers a range of echo smart speakers and kindle ebook devices in india in the third quarter amazon had announced that it has over 37 million active users on fire tv globally it does not provide countryspecific numbers onida is excited to work with amazon to bring the fire tv experience to india we have over 38 years of experience building tvs in india and the onida fire tv edition brings superior picture quality and sound output to customers at affordable prices sunil shankar business head mirc electronics ltd onida said the onida fire tv smart tvs would be available in two variants 32inch rs 12999 and 43inch rs 21999 these will be available on the amazonin platform from december 20 these full hd tvs come with builtin wifi 3 hdmi ports 1 usb port and 1 earphone port the move will also intensify competition with walmartbacked flipkart that sells smart tvs through its marq brand flipkart has recently partnered with motorola and nokia to make television sets for them over the last few years new brands like micromax intex xiaomi detel and vu have taken the television market in india by storm competing against giants like samsung sony and lg sr drr