this can vary across brands we have pretty high return rates across many categories because people think that sizes are the same across brands and across geographies so trying to make recommendations with appropriate size is another problem that we are working on say a size 6 in reebok might be 7 in nike and so on rastogi said in an earlier interview with et myntra uses data intelligence to also decide which payment gateway is the best for a transaction minute to minute there is a differenceif you are going from say a hdfc bank card to a certain gateway at a certain time the payment success rate may be different than for the same gateway and for the same card at a different time based on the load this is learning over a period of time said kenghe recently during the chennai cyclone one of the gateways had an outage the system realised this and autorouted all transactions away from the gateway elsewhere humans were trying to figure out what happened support from ai specialists a number of independent aifocused startups are also working on automating manually intensive tasks in ecommercetake cataloging if not done properly searching for the right product becomes cumbersome and shoppers might log out catalogues are usually tagged manually one person can tag 2000 to 10000 images the problem is it is inconsistentthis affects product discovery we do automatic tagging for ecommerce clients and reduce 90 of human intervention said ashwini asokan chief executive of chennaibased ai startup mad street den we can tag 30000 images in say two hours mad street den also offers a host of other services such as sending personalised emails to their clients customers automating warehouse operations and providing analysis and forecasting gurugrambased staqu works on generating digital tags that make searching for a product online easier we provide a software development kit that can be integrated into an affiliate partners website or app then the site or app will become empowered by image search it will recognise the product and start making tags for that said atul rai cofounder of staqu which counts paytm and yepme among clients staqu is a part of ibms global entrepreneurship program the other big use of ai is to provide business intelligence bengalurubased stylumia informs their fashion retailer clients on the latest design trends we deliver insights using computer vision meaning visual intelligence said ceo ganesh subramanian say for example how do you exactly describe a dark blue stripe shirt now dark blue is subjectiveyou cannot translate dark blue so we pull information from the net and we show it visually in product delivery algorithms are being used to clean up and automate the process bengalurubased locus is enabling logistics for companies using ai we use machine learning to convert vaguely described addresses into valid recognizable addresses there are pin code errors spelling mistakes missing localitiesmachine learning is critical in logisticswe even do demand predictions and predict returns said nishith rastogi chief