new delhi apex child rights body ncpcr on wednesday asked mondelez indiaowned brand bournvita to withdraw all misleading advertisements packaging and labels after a video claimed that the health drink has high sugar contentin a notice to the confectionery major the national commission for protection of child rights ncpcr also asked it to send within seven days a detailed explanation or report to apprise the panel on the matterthe notice came after a social media influencer sparked a row by posting a video alleging that bournvita has high sugar contentthough the influencer revant himatsingka deleted the video from all platforms after being served a legal notice by mondelez india it had already raked up around 12 million views and was widely circulatedthe ncpcr said it has received a complaint alleging that bournvita promotes itself as a health drink improving childrens growth and development but it contains high percentage of sugar and other substances that might impact a childs healthin the notice to deepak iyer presidentindia mondelez international the child rights body said the commission in this regard observes that the product manufactured by your company is misleading the customers through it product packaging and advertisements the commission observes that your products labelling packaging display and advertisement claims are misleading for the general publicthe products labelling and packaging also fails to acknowledge the correct information regarding the contents used in the bournvita health drink the ncpcr saidit asked mondelez international to review and withdraw all misleading advertisements packaging and labels and further send a detailed explanationreport to apprise the commission in the said matter within seven daysresponding to the viral videos bournvita had earlier said that over the last seven decades it has earned the trust of consumers in india by being a scientifically formulated product that adheres to quality standards and complies with the laws of the landwe would again like to reinforce that the formulation has been scientifically crafted by a team of nutritionists and food scientists to offer the best of taste and health all our claims are verified and transparent and all ingredients have regulatory approvals all the necessary nutritional information is mentioned on the pack for consumers to make informed choices a bournvita spokesperson had said