reduce further says mobikwiks singh whose firm has shifted focus to the mobile wallet business and away from its gateway payus gupta admits that margins in the payment gateway business are getting squeezed and have gone from 45 to single digits to negative for the industry but we are still able to maintain high singledigit margins he maintains the difference between the payment gateway business and the mobile wallet business is that the mobile wallet provider owns the customer so if wallet has more customers merchants are keen to partner with the wallet provider over the next three years payu which claims 70 market share among ecommerce players for its payment gateway expects mobile wallet revenues to go up to a quarter of its total revenue and in the following two years to half its revenue building a consumerfacing story for the payment business has been tricky in the past it is highrisk highreward says paytms sharma who has chosen to be only in the mobile wallet business and use its payment gateway internally right now its only the start he says about the story that is unfolding in the payments business and for the top 34 four winners there is a fortune to be made by n shivapriya et bureau published on apr 25 2015 at 0946 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app ebay paypal alibaba group apple pay vijay shekar sharma one mobikwik systems homenewsdigital payment business like payu apple pay google wallet others set to boom