london prince charles is making an urgent appeal to indian ceos to give their support to the terra carta earth charter he is launching on monday the charter puts sustainability at the heart of the private sectordevising its name from the historic magna carta which inspired a belief in the fundamental rights and liberties of people over 800 years ago the terra carta which provides a roadmap to 2030 for business aims to give fundamental rights and value to naturedesigned by former chief design officer at apple sir jony ive the 17page terra carta sets out nearly 100 specific actions for businesses to sign up to which have been developed in consultation with global business leaders through the sustainable markets initiative launched in davos in 2020the commitments include recognising the importance of local traditions culture and jobs acknowledging the need for net zero commitments to be achieved by 2050 or sooner and recognising that to scale sustainable solutions and investment crossborder and mega projects need to be exploredcharles who has been campaigning for the environment for 50 years will unveil the terra carta at the one planet summit in paris when he will say that it is only those in industry and finance who can mobilise the innovation and resources required to transform the global economycharles the prince of wales who has formed a sustainable markets initiative india council and held a roundtable with leaders from the india private sector on december 16 told toi as one of the worlds largest economies india and its organisations have a crucial role to play as we address our climate and biodiversity crisis i hope that businesses across india sign up to the terra carta to play their part in putting nature people and planet at the heart of global value creationindian renewable energy company renew power is among approximately 30 global companies that are early supportersin the foreward prince charles writes universal principles rooted in the harmony of natures patterns cycles and geometry which ancient civilisations and indigenous peoples have known all too well need to be harnessed to inform science technology design and engineering and can in fact drive a sustainable future but time is fast running out and we are rapidly wiping out through mass extinctions many of natures unique treasure trove of species from which we can develop innovative and sustainable productswatch prince charles unveils terra carta for roadmap to a sustainable future