pune the pimpri chinchwad municipal corporation pcmc has decided to start a unique caller tune campaign to boost voting percentagecitizens can now opt to have a specially prepared song as a caller tune on their numbers the 40second jingle is available in english hindi and marathidinesh waghmare the municipal commissioner of pcmc told toi we hope it will motivate people to vote in the municipal polls on february 21 and help in increasing the voting percentage earlier we had organized a twoday youth festival for college students in akurdi wherein street plays collagemaking elocution and other competitions based on voter awareness were heldwaghmare said pcmc can provide the caller tune free to people but they will have to pay a monthly charge of rs 40 to the telecom service provider to use it anna bodade assistant commissioner pcmc said pimpri chinchwad is an industrial metropolitan city people from various states have migrated here to work hence we created the caller tune in three languages it has been prepared in rap music style in english to appeal to the english speaking voters powada style has been employed to entice marathi speaking voters while the hindi version is in bhojpuri style to attract the large number of industrial workers in the city that have come from the states of uttar pardesh bihar and other north indian stateswe contacted the singers and music team of the popular marathi film court for preparing the caller tunes lokshahir sambhaji bhagat and his team prepared a 315 minute audio clip in the three languages since a mobile number can support a caller tune of a maximum of 40 seconds we cut it into three parts to have separate tunes for each language when citizens call civic officials on their mobile phones they will be able to hear these tunes like the usual tunes they hear when they call their acquaintances said bodade a civic official said a total of 434 officials have these ringtones