in the past week and apparel sale picked up further the day before the release in india star wars fever has even gripped the publishing space with scholastic of harry potter fame bringing over 120 different titles under the range to india we have books for all age groups from activity books to novelty pop up books character and chapter books to movie story books we have something for everyone neeraj jain managing director at scholastic india said in addition the company is looking to popularise the star wars books range among the school going segment so far we have reached out to schools in 700 cities jain said while jain refused to divulge numbers in terms of actual sales he said the start so far has been positive and excitement is building up scholastic has also partnered with inox to do theatre based promotions across 20 halls in india similarly icici bank has partnered with disney to launch a series of star warsled designs on the icici bank expression debit cards this customized offering is yet another compelling proposition we believe that it too will appeal to our young customers and it will strengthen their relationship with us even further kusal roy general manager and head payments and unsecured loans icici bank said