2 crore the honeymoon lasted nearly 10 years the perpetual telecast rights that television channels purchased were not helping them we have to understand that films are a marketdriven industry satellite telecast rights are just one more additional market it is proved now that it was just one more addition and exactly the box office box office will remain the real market mungaru male took rs 36 lakh as tv rights when the highest rate back then was rs 15 lakh it was huge then but its still the box office that makes a film big or smallbut people are still making films with the hope of tv rights as a cushion tv rights played the role of b and c centres taluk and village theatres now both tv rights and the lowerrung centres are low on returns the number of screens in karnataka has come down we have about 500 screens left out of which 300 show kannada films a big stars film in tamil and telugu will release in 800 screens if i manage 200 theatres in karnataka for a kannada film it would be big thing markets change all the time and we have to adapt fast tv will not bring profit to films even the cushion of the rural centres is going away as 4050 single screen theatres get shut every year though multiplexes are growing they have not completely replaced single screens multiplexes also do not suit the large rural culture this phase may continue for 34 yearsstill a film with a budget of over rs 40 crore kgf is in the making they must have done their homework the fact that i havent made such films so far does not mean the market wont support it when sangolli rayanna was made with rs 18 crore there was a big question mark but when the film recovered it we knew kannada market could support such a budget what more happiness do you need investing rs 40 crore is an individuals choice i guess recovering rs 40 crore in kannada is a possibility mungaru male made rs 4050 crore eight years ago now it would be rs 7080 crore but as i said reach is still a problem even in bengaluru large parts are not kannada hubs we dont release kannada films in say urvashi kaveri or rex theatres some of the best singlescreens we havearent filmmakers in a marketdriven industry responsible in other states film stars became chief ministers they protected the interests of films but politics itself is not to blame our people are not as fanatic as people in tamil nadu or andhra our middle class and upper middle class do not even consider films among the higher performing arts unless there is immense wordofmouth publicity even our best films will not run our people have too good a taste you may call it a royal taste we do not eat idly just because it is available in a hotel neither films nor