new delhi remember lambretta the good old retrostyled scooter that ruled the indian roads till about three decades ago this onceiconic brand is all set to stage a comeback on the indian roads albeit in a new avatar as a threewheelerthe stateowned scooters india which owns the lambretta brand is planning to revive the brand and use it for a new range of stylish and modern threewheelers lambretta still enjoys a good brand equity and we plan to reintroduce the brand in india with our new range of threewheelers thats currently under developmentscooters india ltd sil cmd pk datta told toithe new lambretta threewheelers he said will be a more stylish vehicle that will be designed to meet the stringent emission norms of the future we are developing this vehicle we have set up a new paint shop which will now help us introduce companyfabricated vehicles in the market the new lambretta will also be produced from this unitdatta saidbut the firm he said has no plans to drive back into the twowheeler market its onetime stronghold theres too much competition in the segment besides even the threewheeler market is growing now and we intend to concentrate our resources on increasing our share in this markethe addedsil had withdrawn lambretta scooters due to sagging sales it has then leased the brand which it had purchased from erstwhile italian partner innocenti to apparel manufacturers and merchandisers across the globetoday the company earns a royalty of close to rs 3 crore a year from the brand which is sported on watches tshirts and other fashion accessorieswhen innocenti closed down operations the psu purchased all machines design drawings and copyrights included in the deal were the drawings designs copyrights for lambretta lambro and lambrittini brands for which sil now owns the world rights