bengaluru flipkartowned fashion marketplace myntra noted 86 increase in the number of customers from tier 2 and 3 cities the highest so far in its recently concluded end of reason sale eors indicating a shift in consumer behavior and preference for online shopping amid the lockdown it was the first online sale post covid19 lockdown that was being looked upon by brands to bring the first wave of normalcy and to win back shoppersaccording to the fashion etailer about 35 million customers shopped during eors with over 7 lakh firsttimers the platform sold nearly 19000 items per minute at peak and recorded about 30 growth in yoy traffic during the event advt amar nagaram chief executive of myntra said the present edition of eors witnessed integration with 400 offline stores through technology over 35 million customers shopped during the event with about 135 million unique visitors we have recorded an 86 increase in the number of customers from tier 2 and 3 cities and beyond the highest so far a week ago nagaram had told et that the marketplace was expecting many firsttime online fashion shoppers during this edition of eors and was bullish about tier 2 and 3 markets as their access to fashion reduced considerably due to the lockdowntop five cities that shopped were bengaluru delhi mumbai hyderabad and pune top tier 2 and 3 cities included guwahati bhubaneswar dehradun imphal aizawl and panchkula shopping trends in both urban and rural areas indicated popularity of international brands trendy outfits and sportswearshoppers placed about four million orders across multiple categories of which mens jeans and streetwear womens western wear womens ethnic wear mens casuals and personal care were the most popular mens tshirts sold the most at 17 lakh units followed by womens kurtas at a total of 8 lakh units wireless earphone was the most sold item at 16600 units essentials home furnishing and kids have been the fastestgrowing categories womens essentials innerwear emerged as the fastestgrowing category at about 100 popular brands during the event were nike puma roadster hrx jack jones libas hm and w advt with sudden shift to online fashion amid the pandemic fashion brands have been prioritising their investment into ecommerce channels and diversifying into other categories such as face masks about 50 new brands including charles keith la senza gant globus and chicco had partnered with myntra to stay relevant and capitalise on its wide distribution network even offline stores of brands such as mango and gap and kiranas were engaged for quicker and last mile delivery during the sale by smita balram etretail published on jun 24 2020 at 0232 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against