representative imagethe nearly sevendecadesold khadi emporium has been banned for selling fake khadi products by the khadi and village industries commission kvic a statement said on saturdaythe commission which is under the union ministry of micro small and medium enterprises has adopted a zero tolerance policy against sale of spurious or nonkhadi products in recent years and took the action against the oldest khadi institution the official statement saidthe action came after kvic found that the said khadi emporium at dr dn road was selling nonkhadi products in the guise of genuine khadi during routine inspection kvic officials collected samples from the emporium that were found to be nonkhadi products the statement said advt the emporium was established in 1954 and sells a slew of khadi products including clothing furniture toiletries and other handicrafts for which it has continued to be a favourite with shoppers even as private labels devoted to the legacy linen brand have proliferated because of its yearsold existence the emporium on the dr d n road is a landmark in itselfthe statement said kvic issued a legal notice to mumbai khadi village industries association which was running the emporium for flouting the norms of khadi certificate and khadi mark certificate issued by the commissionwith cancellation of the registration khadi emporium ceases to be a genuine khadi outlet and is no longer permitted to sell khadi products from the emporium the statement saidthe kvic is also contemplating legal action against the mkvia for criminal breach of trust and cheating the public at large by misusing the credibility and popularity of brand khadi it addedmkvia was entrusted with the operation and management of kvic in 1954 under strict conditions that it would sell only genuine products but off late it had indulged in unfair trade practices by selling fake khadi products thus cheating people who were under the impression that this emporium was being run by kvic the statement said advt as part of its drive kvic has so far has issued legal notices to over 1200 entities including a rs 500crore damages being sought from the ipobound retail brand fabindia for misusing the brand name khadi and selling nonkhadi products under the name of khadi which has been challenged in the bombay high court the statement saidlast year kvic also forced online shopping portals amazon flipkart and snapdeal to take down 140 web links that were selling nonkhadi products as khadia number of violators tendered apology and undertook not to use the brand name khadi in future the statement said attributing it to kvics actions pti published on feb 6 2022 at 1248 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context