farhan akhtar and ritesh sidhwani are for the first time endorsing a business venture called flickbaycom it is the first social network around bollywood movies and launches today the interactive site is a onestopshop for bollywood buffs and promotes usergenerated reviews for instance users can connect with friends and learn about a particular film the website features content from films including trailers songs making of videos clips etc users can also keep a track of bollywood trends news and insights including box office figures the vision is to create a platform where wordofmouth on movies matters most it will also benefit actors directors and producers as they get a customised page that includes statistics and analytics for their purview they will get an opportunity to interact with audiences on a oneonone basis says farhan with social media becoming such a strong presence everyone posts reviews online this site is an interactive platform where you get audience analysis and feedback people will not just get access to all the material about a film but also about what other people are feeling adds ritesh during fukrey i myself experienced what wordofmouth does for a film something similar happened during honeymoon travels pvt ltd its a great opportunity to interact with movie buffs this is the first time someone asked me to endorse something so it feels great the flickbay mobile application is available for download for smartphone users