new delhi a new edition of the programme cineart on road safety which converge cinema and art for social change has been launched among 100 delhi school students on thursday delhi chief minister sheila dikshit whose government is supporting this initiative of pvr nest was the chief guest on the occasion francois richier ambassador of france to india was the guest of honour the ambassador of cineart road safety campaign and noted classical dancer and social activist mallika sarabhai was also present on the occasion this programme throughout its eight months journey will sensitize 100000 children from 100 delhi schools through various creative mediums like puppetry film making clay odysseys and art workshops among others road accidents reach epidemic proportions and every year tens of thousands are injured and killed the impact in terms of emotional and financial stress is enormous on friends families and community in general through clear and sustainable communication on the issue this programme will inculcate responsible road behaviour and enable them to become role models lead action and bring out a positive change in the society children will also make their original short films and publication on the issue after over 100 workshops with eminent film makers cineart steer to safety aims to engage lakhs of youth from many universities and colleges families and friends through many onground activities this programme will also reach out to thousands of people through its mass online social channels like facebook and blogs the french embassy through its cultural service institut franais en inde and several corporates have come together for the first time for this mass scale alternate education campaign sanjeev k bijli joint managing director pvr said as stakeholders in the countrys progress all business houses have now a bigger task in hand the issue of urban sustainability we consider ourselves fortunate enough to address this issue through access to a mass medium reaching out to over 28 million people across 13 states and 25 cities pvr nest has been able to develop a sustainable communication model through cineart to create mass scale awareness among school children on understanding and handling critical sustainability issues facing us today be it environment and nature health or road safety throughout the last four years of its implementation cineart has been able to reach out to over 250 schools ngo community public and private and 100000 children and has trained over 1500 children on film making richier said the french embassy supports this initiative to sensitise children on road safety we cannot let road hazards remain among leading causes of loss of lives worldwide lets share our practices and experience inculcating road safety rules in children means securing the future