up has sent out to the world after 20 years olive ridley turtles have returned to the beaches of mumbai what more powerful message do you need of the benefits of keeping a clean environment every weekend no matter where i am in the world i follow happenings on versovabeach it is the incredible testament to the spirit and love that people have for our planet as afrozs video so beautifully depicts it is all about love for our seas and our planets that we need to tap into and spur actionfor me this action sends two clear messages around the world firstly we can and need to clean up our act and secondly the plastic will keep on washing up unless we change things at a more fundamental level in how we all live produce and consumeplastic pollution must be be handled by plastic producers this is the mandate of law in many countries what role can unep play to accelerate this process beating plastic pollution is everyones responsibility we see ourselves playing an important role in drawing attention to the circular economy approach to production we throw away trillions in plastic electronic and food waste but imagine the opportunities if we viewed waste as a resource an investment and as an employment provider taking a circular economy approach allows us to think bigger than we have ever thought before changing the way we produce and consume could be the next big economic victory for india a country that has scripted some of the biggest successes in recent years many indian companies are already global leaders on sustainable practice and theyre reaping economic benefits as a result so i think policy makers need to be more confident that insisting on a more sustainable economic model is good for businessappointment of un environment goodwill ambassador is vital to carry the message of unep why is it that only film actors are made so dont you feel we need to go beyond this formulaewe work with a number of influential people across the world to spread the word on environmental awareness we ask them to use the power of their voice for the environment these include a cross section of people from lewis pugh the extreme swimmer who is our patron of the seas ben fogle the adventure sports enthusiast who has is just descending from mount everest as we speak having completed a zero waste climb and people in arts and culture and business in india for example vijay sharma the ceo of paytm is our patron of clean air so we work with numerous people around the world powerful in their own right to speak for this planet and to inspire actionthe young kids cannot enjoy ocean and beach the marine species have lost their habitat what can unep do at the ground level to change this we need to encourage people to adopt the 3 rs approach reduce reuse and recycle first ask