specific need of a demographic segment developmental models should be community focused and need specificcii has always been cognizant toward community welfare and thus makes sincere effort to promote a wide range of csr initiatives to have long term impact cii eastern region has taken various initiatives for social development even in particular for west bengal the ciiunicef csr hub became operation since 2011 the first of its kind initiative in the region the flagship programme of the hub the anganwadi adoption programme is running successfully in the state under which 46 centres has been adopted by cesc ltd titan company ltd til garden reach shipbuilders and engineers limited grse ltd and aditya birla financial services till date this project caters to around 2000 beneficiaries who consist of 06 years child pregnant and lactating mother he said adding that skill development is one of the focus csr initiatives of cii through which cii conducts shortterm vocational courses for school dropouts the idea is to make them become employable he said