mumbai bajaj auto managing director rajiv bajaj on thursday described the launch of the 100cc variant of the commuter bike discover as the biggest blunder of his career as it stunted the company at the no 2 position bajaj auto is also planning to enter the evehicle space next year even though he lamented that the industry has been given a stepmotherly treatment to evehicles by launching cheap variants he noted that the discover was a differentiating product when it was launched in 125cc format offering mileage with a little fun which was evident from the rising volumeshowever bajaj rued that the company is still the no 2 player in terms of bikes volumes in the country because of the mistake it had made with the lower variant launch of the discover and that things would have been different if it hadnt done so advt greed came in marketing people said if the 125cc discover sells so much then how many would a 100cc discover sell we went ahead and made the 100cc discover we lost our position and five years later we lost our performance toowe started off as a point of difference with a different perception and a usp but we ended up being a me too product me too is bad in life and marketing he said speaking at an event in the cityhe however sounded upbeat about the prospects of the ktm an austrian racing brand that the company had invested in 2007he recalled that when bajaj auto invested in ktm in 2007 it was making only 65000 motorcycles and was still the second largest european motorcycle brand on the other hand harley davidson was averaging 35 lakhsbut the not any longer as harley has been declining since the is estimated to finish at 24 lakh units this year whiled ktm will finish with 27 lakh units he saidbajaj auto is also planning to enter the evehicle space next year even though he lamented that the industry has been given a stepmotherly treatment to evehicles by launching cheap variantswe could have made a tesla on twowheels or a tesla on threewheels and created different news we will try and do that in 2019 now he said pti published on nov 22 2018 at 0331 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etauto app get realtime updates save your favourite articles scan to download app bajaj auto rajiv bajaj bajaj bajaj discover discover bike price interview homenewsdiscover 100cc launch my biggest career blunder rajiv bajaj