there are women in the automotive industry who are working on the shop floor as well as women working at decision making positions all it takes to excel in any profession at any level is achieving the physical and mental endurance required for that particular professionsays paridhi since scooters are driven mainly by young women professionals in the cities hence it follows that yamaha drew women into the assembly operations of its ray scooter targeting women todays corporate culture demands a proactive mindset instead of a reactive approach which exposes employees to an ever changing landscape and handling this requires a hyperactive personality lets move ahead of the conventional thinking of comparing working women with working men and talk about professionals because both men and women share common responsibilities in todays world to move up in the hierarchy investment in terms of time efforts thought processes needs to be done on a bigger scale and im sure if any woman is ready to make the investment then even sky is not the limit she continues manasi kirloskar who is the executive director of kirloskar systems director kirloskar technologies and director toyota tsusho insurance brokerage agrees that it is a little difficult in general especially for women to work on the shop floor given the social environment in terms of safety for women working on late shifts and acceptance in terms of women being viewed as physically not strong enough to be working on the shop floor also read for those who think women cant ride a motorbike then meet roshni misbah also many laws do not allow women working in the heavy industry to work beyond 6 in the evening this regulation gives recruiters an opportunity to deny employment to women women will only achieve senior management positions if there are enough women recruited at the entry level the number of women working in the heavy industry is still very low for providing more employment we have to create a safer social environment and change the mind set to promote the engagement of women in the automobile and heavy industry the younger daughter of nk minda pallak minda had to work her way up the corporate ladder starting on the shop floor in 2008 she received hands on training here for a year after which she was exposed to different departments and also went through a one year corporate marketing experience in the company to gain a complete understanding of the groups operations she now independently handles the business unit that manufactures fuel caps and more recently is involved with the human resource activities and is looking after all the functional and strategic responsibilities of the group also read as women car buyers increase auto cos focus on providing features making driving easier a graduate from delhi university pallak completed a family business programme from iimbengaluru she believes it is upto a woman to decide how easy or difficult it is to take up a position in the automotive industry