did you know that when a companys marketing communication is aligned they can generate 209 more value from content in the digital age when microtargeting and retargeting is very much the need of the day this is huge this means that used correctly sales and marketing communication smc can change how companies and consumers connect in fact studies show that unified communication helps an organization close deals by 67 which means that smc can change the fortunes of a company the 101 of sales and marketing communication if you are in or interested in marketing product management sales advertising pr brand management branding csuite roles or even owning your own business then sales and marketing communication is set to be a big part of your professional life with the digital marketing landscape rapidly evolving brands need ingenious ways of breaking through the clutter and standing out from the crowd firms are increasingly headhunting professionals with a strategic insightful and disciplined approach to marketing who can do the following evaluate and assess evolving market dynamics effectively align strategic marketing sales and communication initiatives with the overall business strategy offer considered suggestions for branding and omnichannel marketing along with their business impact explore and set frameworks and tools needed to enhance decisionmaking capabilities develop and lead effective sales and marketing teams use various techniques to implement sales marketing and communication activities despite challenges and regional nuances any gaps in communication between sales and marketing or with the consumer leads to broken processes inconsistent metrics and impacted bottom lines 16 better commercial outcomes can be expected with personalised messaging to customers 70 of marketers are actively investing in content marketing poor alignment can cost b2b companies 10 or more in annual revenue how do you get into sales and marketing communicationyou can easily develop the dynamic skills needed for this field with an postgraduate certificate in sales and marketing communication awarded by mica formerly known as mudra institute of communication ahmedabad research and eruditus executive educationthrough this ninemonth programme you will gain fundamental knowledge skills and frameworks needed to manage eective and integrated sales and marketing communication strategies you will learn to strategically think of marketing challenges as well as ways of connecting and inuencing customers through digital and traditional channels you will gain an endtoend understanding of key concepts in strategic marketing sales and communication including the fundamentals and marketing interventions leading to digital transformations in marketing functionsmaking worldclass education accessible eruditusupskilling is now imperative for career progression and professionals are taking to programmes like never before eruditus offers courses in partnership with the worlds top universities with an immersive cohortbased approach unlike open learning that has single digit completion rates eruditus helps learners stick to their course with deadlines everyone is part of the same course fostering camaraderie and purpose with courses from globally renowned names such as mit sloan columbia berkeley and dartmouth as well as highly regarded institutions such as the iits iims and isb at home