expanded at the same time competition is heating up and supermarket margins are wafer thin marketers spend a lot of effort in getting the customer back to the ecommerce site once the visit is secured personalization should be used as a strategic lever to create a frictionless shopping experience lockin conversions and grow share of wallet modelling the online grocery stores on brick and mortar stores therefore is a big compromise and is demanding a fresh perspective the author of the article is director product marketing algonomy etretail published on may 6 2021 at 0112 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app online grocery grocery shopping big basket grofers shopping ecommerce grocery store customer homenewswhy the online grocery experience needs a dramatic revamp