chennai daily wear jewellery brand melorra has raised us 125 million in a funding round led by private equity firm symphony asia vc firm lightbox ventures and debt fund alteria capital other investors including family offices of burman and jeejeebhoy also participated in the roundmelorra that deals in the lightweight gold jewellery segment plans to use the funds for technological innovations product innovations and brand marketing to grow its reachthe company says it has been recording accelerated growth in order value and numbers ever since lockdown was lifted the brand has witnessed a 4x increase in both organic and direct traffic compared to last diwali and the asp average selling price has grown by 40 compared to precovid levels the company saidmelorra is operating at positive unit economics and rapidly regaining its precovid level revenuesour customers can get the look and feel of expensive gold jewellery without having to shell out a huge amount since we are using path breaking innovations in the design and manufacture of jewellery saroja yeramilli founder and ceo melorra saidmelorra has seen strong growth over the past few years by bringing fast fashion jewellery to the millennial woman we look forward to supporting the next phase of growth and expansion anil thadani chairman of symphony asia saidmelorra says its focus is on creating jewellery that addresses the consumers needs and aspirations so far melorra has delivered to more than 1700 towns in the country and made its mark everywhere from cities with a population of less than 10000 to those above one million