new delhi indias affluent class is on an overdrive to improve its lifestyle the rich enjoy shoppingthe more branded the betterwant modern homes with the latest gadgets are willing to pay more for quality and love pampering themselves with average monthly incomes touching rs 73000 rewarding themselves is not such an effort either these are the findings of the latest synovate pan asia cross media survey pax that reveals the affluent are willing to spend and aspire for the best amit adarkar director of synovate india says the survey shows the elite love living life to the hilt as theyve a higher propensity to spend they like indulging in premium items such as laptops and camcorders but they are willing to take risks no wonder they love dabbling in stocks and bonds in fact their willingness to open their wallets and enjoy the fruits of their hard work reflects the countrys economic buoyancy the survey also shows that ownership of hiend personal items has grown phenomenally over the past one year ownerships of laptops and notebook computers have grown from 347per cent to 97per cent that of pcs increased to 39per cent cellphones to 54per cent and those with internet to 44per cent ownership of dvd players too has risen from 12per cent to 25per centa robust 110per cent over the last year ditto for digital video cameras and flat screen tvs improved lifestyles also mean greater alcohol consumption whisky of course remains the favourite tipple with shopping lists getting longer credit card ownership too has seen a rise 51per cent and so has that of cars leisure travel and fancy holidays too have gone up in the last year by a whopping 71per cent hedonists shopaholics or just compulsive buyerscall them what you wantbut the wishlist of the affluent shows theyre planning to indulge in more bigticket items while many say they intend to invest in stocks and bonds investments in property and life insurance will see a decline being techsavvy the respondents also plan to add a number of fancy gadgets to their livesnotebook computers plasma tvs and cellphones with wap luxury watches and designer leather wear are other indulgences they look forward to the results also show indians are brandconscious and are willing to fork out more for quality the splurging indian attitudes 62per cent willing to shell out more for quality 56per cent prefer wellknown brands 49per cent like to treat themselves to something special 54per cent buy new products to make life more enjoyable 24per cent among the first to buy new products gadgets 60per cent feel keeping up with latest technology key to their success want to buy stocks and bonds 75per cent forex as investment 14per cent offshore accounts for investment 206per cent laptop 4per cent