chennai deloittes second annual campus workforce trends survey 2022 has found that 67 of students prefer working with large companies with job security being the primary motivatorrepresenting the views of 150 organisations and 250 campuses across multiple industries and tiers the survey provides insights into the compensation being expected by students and organizations offerings along with the preference and hiring trends the study also seeks to provide insights to help organizations build and develop their campus strategy and assess the ground realities of compensationamongst corporates there is a growing demand for niche skills such as robotic process automation rpa machine learning and artificial intelligence but the top skills on campuses only show a partial fulfilment of this demand with iosandroid development digital marketing and market access material sciencesrd and financial risk management featuring prominentlywhile industryacademia partnerships keep getting stronger every year they are not embedded at the course level some may be but not institutionalised yet this translates into long campus to corporate orientation programmes three months to over one year sometimes also becoming the cause for infant attrition what is important is for academia to take initiative beyond the placement office and identify skills that are required at work and translate it into the academic curriculum this will enable real impact and plug and play talent said anubhav gupta partner deloitte indiathe survey reveals that amongst mba specialisations the consultingservices industry offers the highest pay differential to students specialising in banking and financial services and finance followed by marketing and business analytics on the other hand students of entrepreneurship and family business get offered the lowest pay with the fmcgfmcd industry followed by the itites industry furthermore itites takes the top spot as preferred industry amongst students as it offers top payouts to the more relevant engineering stream specialisations of data science and ai followed by computer sciencewhile 54 companies have gone back to offline onboarding 36 still continue with virtual onboarding the indian it sector has also been facing an especially high rate of attrition between 1525 as more enterprises in india and abroad recognise the need for it modernisation demand for skilled workers is pushing up pay and prompting indian it services firms to increase the cost of digital projects for their clients infant attrition as well as twoyear attrition is highest amongst candidates from bbabms streams 35 and 45 respectively while oneyear attrition is highest amongst candidates from bebtech 46the study shows a gap between payouts expected by campuses and those delivered by corporates as for the top 10 mba colleges the median ctc less longterm benefits actuals were lower than expected 2541000 v 2758000 whereas for tier 1 colleges this was higher than expected 2193000 v 2149000post introduction of hybridwork from anywhere models students prefer to either go to metros or their home location translating into a metro dominance and recent upswing of tier2 cities