great pains to dress up her daughter weve even done a lot of roleplay red riding hood and the big bad wolf with my pet husky playing the role of the wolf beauty and the beast rapunzel i have got her to mimic kate middletons look with a fascinator and a polkadot dress she sayson social media exclusive kids handles such as punjebawali shanayaprasher and jasvithesugarpie abound proud parents post their fashionable wards latest adventures jasvi has 1016 followers with followers sending lots of love and cheer her waythere are those who coordinate with friends so that their kids wear the same clothes for informal photoshoots there are those who buy outfits to do momanddaughter or fatherandson twinning some brands cater to this trend us polo kids has a segment named mini me where the colour and design of the dresses for kids is similar to that of an adult when a parent is buying fashion for himself or herself he or she wants the same for the kid says benettons chughkids too often want to sport the characters they are most into at a point previously kidswear focus was primarily on colours and a limited set of characters such as mickey mouse and donald duck but today its avengers superman spiderman frozens elsa dora chhota bheem mighty raju doraemon shin chan indeed anything thats been made popular by a film or tv show brands are also trying to attract kids with different themes benetton recently launched one called africana a collection inspired by the beauty of the african jungles the americana theme a combination of red white and blue as in the us flag has been populargone are those days of the logos of happy boy and cute girls we want to be in kidswear what zara is to mens and womens fashion says rahul anand a harvard business school alumnus who founded the mumbaibased online kidswear venture hopscotch in 2012 online combined with new technology tools is helping anand in that objective hopscotchs online platform captures tonnes of data points on both styles and customer preferences those are fed into a machine learning model that helps the brand understand which style will work and which will not the company actually launches about 500 new styles daily working with a team of designers around the world and partnering with some 200 factories globally there could be a nautical collection one day and a floral collection the next in seven years hopscotchs revenue has touched rs 500 crore and 70 of the sales comes from tierii towns another sign of how much the kidswear world has changed