coutloot indias largest nongrocery retail aggregator for nonbranded products has announced that it has joined the open network for digital commerce ondc a government of india initiative to develop an open network for digital commerceondc is a freely accessible and inclusive platform that aims to democratize ecommerce it is not owned or controlled by any single entity it is also expected to benefit small merchants with more advanced technologies and better business mechanismsin a bid to enhance our customer outreach we are joining hands with ondc consumers will find us on the ondc platform from december this year onwards we will be launching in two phases first with the sellers and then with the buyers with product categories like fashion home beauty and personal care the idea is to dramatically step change ecommerce penetration in india jasmeet thind cofounder of coutloot said advt at present there are about 12 million mom and pop stores in india of which only about 012 is tech enabled while eretail only 4 of the total 800 billion retail market in indiathind said ondc has been designed to solve key factors across the value chain holding back participation and added that by getting live on the platform coutloot would be able to offer choices to sellers to be online allow retailers and merchants to set their own terms and conditions enable discoverability for buyers and sellers beyond large ecommerce platforms and provide opportunities for small ecommerce players to overcome supply chain barrierscoutloot seller products will be available on ondc platform through which its sellers will have wider audience reach for buyers if requested products are not available on our platform coutloot will enlist the products received from ondc network to enhance buyer engagement and ensure fulfilmentfounded by thind and mahima kaul coutloot has connected millions of sellers and merchants with small and medium manufacturers by eradicating the agents from the system more than sevenlakhs street shops and small businesses have gained customers and multiplied their profit margins with the help of coutloot advt coutloot believes that this association will mutually benefit the stakeholders of the project and strengthen the vision of ondc of promoting open networks of all aspects of the exchange of goods and services over digital or electronic networks coutloot is one of the fastestgrowing nongrocery retail aggregators while enabling online commerce it also aggregates wholesale applications helping more than 5000 skus pick products from 240 smes spread across india the mumbaibased startup has so far raised over 12 million funding from ameba capital 9unicorns venture catalysts sosv and astarc ventures by sagar malviya et bureau published on nov 15 2022 at 0755 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out