mumbai every employee is now a brand ambassador for the companys products quite literally a mask displaying the brand name of the company has become part of the dress code at some workplaces onfield staff of quickwitted marketers are sporting masks embossed with their brands at times the masks also prominently display the catchphrase associated with the brand the strategy is said to be not only attracting eyeballs but is also generating interest of passersby in the brands up to 500 salespeople of harsh international the maker of the rs 100crore woosh detergents are out in the market sporting masks embossed with woosh and woosh kare khoosh such masks are also being distributed by wooshs salespeople to retailers they frequent for their store staff to wear harsh international md yogesh jain said a mask conceals the face but if a mask has the brand name on it it gets a good recall the impact has been good for our brand advt woosh which has been endorsed by actor kajol is a mass brand in laundry competing with the likes of ghari the company claims to have a market share of 15 in punjab where the brand is said to be performing welldynamic conglomerate which came up with fingers a newage consumer electronics brand is another firm that has provided its employees in the field with masks displaying the brand name a mask is a prominent place to display a brand people may miss out on a logo or brand name on your tshirt or sleeve but they cannot miss seeing it on a mask its certainly a conversation starter said dynamic conglomerate ceo sandeep parasrampuriafingers which was launched a year ago sold one million products in seven months like most others the brand hit a covidhurdle during the lockdown but parasrampuria said demand for the product is returning with people working from home and making online purchases the situation does not look so scary now he addedaccording to samsika marketing consultants foundercmd jagdeep kapoor there are four advantages that come out of such a strategy brand recognition safety hygiene brand recall in the retail market and enhancement of the salespersons self esteem a branded mask does the task said kapoor who has recommended the branded mask strategy to all his clients advt it has also been adopted by firms planning to launch a new product or campaign mahak group ceo md s k jain said we recently launched a mint variant for our chocon brand of candy and we are using the mask strategy as part of our belowtheline activity since the mask is at the eye level the visibility among shoppers on seeing the retailer wearing our brand of mask is good ama herbal laboratories a lucknowbased natural dyes maker which is getting into health hygiene and immunity booster products has been able to ensure its employees stand out in the crowd of other salespeople when they visit a shop to market their products with the