from the earliest time we can remember we were told to wash our hands properly teachers parents elders siblings anyone and everyone who saw us come in from work or settle down to have food told us to wash our hands irrespective of how much we were annoyed with the constant reminders we did as we were toldthen the rise of the covid19 pandemic dramatically demonstrated the need importance and effectiveness of proper hand washing in reducing infections as per unicef simply washing your hands could reduce the risk of covid19 transmission by 36 consequently there was a behavioural shift in the masses with regard to hand hygiene while governments across the world mandated the presence of sanitisers in public settings to promote the culture of hand hygiene people openly embraced proper handwashing habits as one of the key cornerstones of covid19 prevention and embedded it into their daily routine however as covid19 receded and norms relaxed people reverted to their old habits of not washing their hands as often or adequately congratulationsyou have successfully cast your votelogin to view resultcovid19 may have come under control but several infectious diseases are still prevalent post the pandemic diarrhoea flu conjunctivitis cholera pneumonia etc are also caused by bacteria and viruses which are transmitted from surfaces to the body through poor hand hygiene so when it seemed that people needed another reminder of proper handwashing habits itc roped in a rather unique protagonist to educate people on hand hygienethe hand wondering what well in a unique move itcs savlon swasth india mission has partnered with one of the greatest cricketers of all time sachin tendulkar as the worlds first hand ambassador to give fun and quirky hand washing reminders to the country in a series of short films sachins hand teaches individuals in various situations to prioritise hand hygiene for good health you can check out sachin in his new role below truly what better than the hand of a legend in a sport considered a religion in india to encourage people to religiously wash hands so as part of this distinctive campaign in addition to spreading the message of healthy hand hygiene sachin is also highfiving people yes you read it right and you too can highfive sachin here but only if you pledge to wash your hands regularly and encourage others to do the sameinnovative isnt it the unconventional strategy of this campaign has helped it stand apart from the clutter and pave its own way of driving home the message that the hands which help you do everything can also become a source of diseases if not washed properly poor hand hygiene is a major cause of many infectious diseases in india including diarrhoea cholera typhoid respiratory infections etc good hand washing is the first line of defence against these diseases as per who thoroughly cleaning hands with soap can prevent two of the biggest killers of underfives globally pneumonia and diarrhoea a report by unicef states that handwashing