television revolutionized existence marketing opened big avenue bodied promotion many gujarati brands literally dominate markets consumers recall popular brand names advertising jingles also products many brands faded obscurity content throttle growth terms sales taxation made exploit revive brands yet others reined belligerent promotion due shift rules food market demand glycodin syruphere time bottle glycodin first choice treat cough indian families decennium glycodin cough sirup govern niche boasted lion share market medicines meant treat coughs alembic pharmaceuticals ltd glycodin became otc product went win popularity brand take a shit inroads grocery store due aggressive television advertisements fact melodic line queen lata mangeshkar acted commercial glycodin first last appearance glycodin commercialgrade uhu uhu tagline khansi ki chhutti created fantastic brand recall product syrup visibility went last one decade moved glycodine otc honourable product sold prescription advertise product quite ok said r potassium baheti theater director finance cfo alembic bring years ago alembic pharma business come in therapies acute cold cough sharpen specialty business added yera glasswaret established alembic ltd took years foray manufacture glass bottles company direction felt confident plenty incorporate break company alembic glass industries ltd manufacture alembic launched yera sword pass away become india largest glassware brand alembic glass over industries ltd renamed shreno ltd according management fellowship enjoyed market share brand recall value yera enjoyed faded years management though says still brand reckon changed mode communication medium advertising point sales geezerhood ago yera stigmatise lost direction due sudden moment push rising competition well bringing new designs technology added baheti shreno ltd earned revenues rs crore baheti said much idea market place share hipolinn hipolin founder bhupendra shah of iran started making detergent small quantities home maninagar ahmedabad deal product bicycle like nirma founder karsanbhai patel initially adventure detergent hipolin brand made inroads domestic detergent market became household name due telling advertising campaign company set plants sanand ramol near ahmedabad promoters went public huge success prompted founders diversify products like dental hygiene products company however failed keep pace growing competition domestic mnc players highly product category brand available gujarat rajasthan north madhya pradesh enjoys good callback kheda panchmahal saurashtra south gujarat said nagesh shah area sales manager gujerat company latest annual report net losses stand rs lakh rs lakh severally clocked turnover rs crore last fiscal garden varelithe created era garden vareli became brand synonymous synthetic cloth garden silk mill about ltd possessor brand made grey framework terminal fact textile diligence ahmedabad mumbai crashed early mideighties garden vareli area near surat top actresses like aishwarya rai lisa ray namrata shirodkar top models like madhu sapre brand roped best present television commercials suddenly stopped say company inability change times intense competition lack creation take brand rapid fall garden brand even now people know want comment anything else enjoin kamlesh vyas company secretary garden silk mills currently undergoing financial company latest annual report company sales stood rs crore net loss rs crore parag sareesaree mein saree parag saree one shortest yet popular lines ever written saree brand catchy tagline mouthed popular actress