panaji the defining moment for the ileague 2015 will come each day in the 60th minute when according to rules the stadium attendance needs to be announced and on the evidence of what happened in the federation cup last week organizers will dread the count in the recently concluded federation cup one match sold just 10 tickets and the best match of the tournament sporting clube de goa vs east bengal had an official count of 150 at a stadium that can officially accommodate 19700 spectators in the times of the indian super league isl against whom all football tournaments will be measured the attendances were embarrassing sometimes we were the only ones who were at the stadium said one senior official from the all india football federation aiff the latest edition of the ileague kicks off today the aiff has never really given marketing the ileague a serious thought they should learn something from imgreliance who marketed the isl so well drawing big crowds for most matches said sporting club de goa peter vaz while the aiff neither has the will or the strength to do half as much as imgreliance there is still some hope for indias premier football tournament thanks to the efforts of the three goan clubs and not to forget bengaluru fc the three goan clubs sporting clube de goa salgaocar fc and dempo sports club have joined hands and devised a marketing strategy of their own the promotion plan includes putting up hoardings road shows banners leaflets player cutouts at prominent traffic islands in major cities tickets too have been nominally priced at rs 100 for the west stand and rs 50 for all other stands while airconditioned corporate boxes will be made available on demand bengaluru fc on the otherhand have moved to the refurbished kanteerava stadium and have continued with their strong social media initiatives to engage with their fans i believe the standard of football on offer will be quite high says salgaocar coach derrick pereira there are a lot of good coaches coming in and the teams are playing organized football i have not seen this before said the former ileague winner on the evidence of their federation cup performances bengaluru fc and dempo should jostle each other for the title while east bengal and mohun bagan depending on what happens off the field in their respective camps should also stake claim at the start