senior product manager animal health up to bonus car benefits location essex animal health pet foods veterinary consumer pharmaceutical a market leader is looking for a talented senior product manager marketing manager to join their team on a permanent basis this is a senior role with a market leader the successful individual will work with the head of department to shape and direct the future strategy of their leading brand in the uk and ireland and achieve business objectives through the development and implementation of marketing strategies and operational plans key responsibilities to produce short and long term plans on strategies for both new and existing products including market positioning promotion pricing distribution and packaging of products to work closely with relevant agencies field salesforce and customers to develop campaigns to achieve marketing objectives to liaise with sales management and provide marketing support to the salesforce distributors and endusers analyse the market situation monitor product performance and identify potential threats and opportunities produce accurate and timely forecasts budgets and market share information in consultation with management and salesforce to operate the necessary controlfeedback mechanisms and recommend timely and appropriate action in order to achieve marketing and financial objectives to further develop the company and product image though building positive relationships with relevant external bodies key influencers and opinion leaders within the industry addressing meetings and attending conferences essential skills a demonstrable background in pet food animal health pharmaceutical or consumer marketing demonstrable previous experience in product management and marketing expertise consumer marketing experience multichannel experience demonstrable people management experience setting the strategic direction portfolio management experience commercial awareness you will have responsibility for three direct reports and and there will be some uk and occasional foreign travel