indore indore municipal corporation imc has issued demand notices to over 500 shopkeepers and commercial establishments for installing advertisement boards without permission civic body officials said that commercial establishments will have to pay 4 percent of collector guideline as tax for installing signage or advertisement boards of more than 3sq ft size these shops are located in main market areas like jawahar marg siyaganj ranipura etc we conducted a survey of main markets and identified around 500 shops where signage or advertisement boards of more than 3sq ft were installed on the basis of which each one of the shopkeepers have been issued demand notices and instructed to pay the charges under the madhya pradesh outdoor advertisement media rules 2016 imcs deputy commissioner lata agrawal said she added that action will be taken against those who would fail to pay the taxes on time imcs revenue department officials said that commercial establishments operating within the municipal limits and having signage or advertisement boards of more than 3sq ft in size installed outside are required to register with imc and pay annual charges those with sign boards of less than 3sq ft are not required to register a lot of commercial establishments in indore are unaware about the outdoor advertisement media rule and fail to register on time a senior official with the department pointed out last year under the same rule imc had targeted commercial outlets having advertisement boards of third parties and recovered rs15 crore as taxes tnn