pune men are paying a lot more attention to their looks and body image these days and if some ecommerce website sales numbers are to be believed men are buying more grooming products online than ever before psychologists single out selfie bug and extensive social network usage for fuelling this need for maintaining a perfect persona at all times the data collected by an ecommerce website revealed that in 2015 men shopped more for grooming products online than women this is a trend across the entire assortment in the category with grooming electronics and fairness creams being the most sought after products by men in 2015 men bought 25 times more personal grooming electronics as compared to women in fact during the recent snapdeal republic day sale mens shaving trimmer was the highest selling nonmobile electronic product also we are selling more face scrubs and bodywashes to men than to women said rahul taneja vicepresident category development at snapdeal not only grooming products men are seen buying more fairness creams too the highest number of men buying fairness creams were from maharashtra followed by karnataka up delhi and west bengal we are selling fairness creams to more than 13 lakh men per month on average added taneja mens grooming products have picked up sales significantly as per the past years sales the growth is seen in a few grooming products such as shaving products trimmers and a certain range of cosmetics in fact we can say that sales for mens grooming products has doubled in a year said sudhanshu gupta vicepresident paytm gupta thinks the trend may also be because of various new products being launched by companies in recent times targetting men but again the new products are driven by demand he said although the increasing consciousness among men about their looks may not be a particular cause for concern the growing obsession with looks in society is a worry thinks prachi s vaish clinical psychologist this obsession could be due to the impact of unreal standards set by cosmetics companies in their advertisements the selfie and social networking craze is another possible factor but if we want to look at the positive side it also shows the rise of the metrosexual man who is not afraid to show that he too cares about his looks and using personal care products is not a blemish on his machoness vaish adds marketing executive sandeep singh firmly believes that he needs to be well groomed for frequent client meetings since my work leaves me with less time to visit shops it is convenient to order products online that most of the times what we buy is on discount is an added benefit singh said there are others who reflect singhs views the data collected by snapdeal in 2015 shows that the popularity and sales of mens fairness creams grew by 60 in the past six weeks also the growth rate of mens electronic grooming products is 20 more than womens in