singer sonu nigam unveiled his music label on the occasion of his birthday on thursdaythe singer will release his new single rudhrashtakam under his label i believe music on july 31 the song marks his return to the spiritual genrei believe music has been something that i have been working on for a while now but due to various work commitments it was slightly delayed now with the resurgence of independent music i believe its a good time and rudhrashtakam is an ideal and auspicious beginning said sonufor some time now sonu has been quite vocal in his allegations about the highhanded attitude of music labels in their dealings with artistes he has accused that the indian music industry is run like the mafia he has also appealed to music companies to be a little kind towards newcomer artistes saying otherwise more people would commit suicide