season 4 of coke studiomtv was launched over an evening of coke and music by cocacola ambassadors alia bhatt and siddhartha malhotra and musicians amit trivediclinton cerejo papon pritamram sampath rekha bhardwaj sachinjingar sneha khanwalkar harshdeep kaur and raftaar singers in coke studiomtv season 4 include rekha bhardwaj jyotinooran harshdeep kaur and many moreread coke studiomtv adapts yearlong always on format starting march 1 2015 and every first sunday of the month at 8 pm coke studiomtv will release a musical composition both as a stylized video and audio along with multiple elements that will capture the journey of making the music coke studiomtv season 4 including studio sessions producer profiles and much more each of these videos and audio will be simultaneously released on all mtv platforms and deployed across all audio and video platforms like youtube saavn gaana itunes etc by zee music mtv will also be rereleasing two audience favourites madari and kattey with brand new music videos to kick off coke studiomtv season 4 in addition coke studio will continue its journey of bringing live experiences through more than 50 concerts and outreach programs reaching 100 colleges across 10 citiesspeaking at the launch debabrata mukherjee vpmarketing commercial cocacola india and south west asia said coke studio is a platform owned by a community of millions of music lovers that makes it easy for us because this community tells us what to do but that also puts a huge responsibility on us because we have to ensure that we meet their expectations we make ourselves believe that so far we havent let them down or else the 29 million facebook fans would have made themselves heard however what they have asked of us is to change the format and make it always on year long and as singles rather than an album we have made an honest attempt to deliver on these coke studio lovers will let us know if we put in our best efforts i can only thank this ever growing community of coke studio lovers for continuing to challenge us on our efforts and creativityset reminders for your favourite tv shows speaking about the fourth season aditya swamy evp and business head mtv who has been involved with the property since its inception said after producing 140 songs with over 400 artists our hunger to delight music fans drives us to give the format a whole new beat while music will always be at the very heart of this production we have introduced new elements that build a deeper content experience as classic meets contemporary we are excited about starting a new chapter in the music bible of india launching coke studiomtv season 4 alia bhatt said the freshness of coke studio always manages to surprise me but what is commendable is that even the compositions of the previous seasons have never gone out of vogue it is amazing how do these composers make music that is lilting soothing sometimes high decibel but