be creative once sit back and watch the cash flow business pundits with their aggressive proselytisation on innovation wont like that strategy one bit but two of the worlds biggest money machines iphonemaker apple and moviemaker hollywood are doing just that just as hollywood studios biggest bets and hits are prequels and sequels apple makes most of its money from a product it launched over 15 years ago the iphone now in its 14th avatarthink about it like this when the first mission impossible movie was released in 1996 steve jobs was yet to return to apple and start his remarkable second innings now 26 years later the tom cruisestarring mi franchise is gearing up for its 8th film while tim cookled apple the worlds first company to surpass 3trillion market capitalisation will unveil the 15th version of iphone in 2022 52 of apples 394billion revenue came from iphone sales alone apples stock has surged 53 this year taking its mcap beyond 3 trillion a mark it first hit in intraday trading in january 2022but just as movie mavens critique hollywood for failing to come up with new creative ideas apple after virtually creating categories is now an underwhelming company when it comes to new exciting tech it sticks to incremental tech upgrades in its products relying on the stickiness of its ecosystem to build brand loyaltyis that about to change a bit most of the apple stocks recent rally can be attributed to the buzz around its mixed reality headset vision pro the companys biggest launch in nearly 10 years according to the wall street journal but and this is a crucial but apple has been forced to make big cuts to production forecasts for vision pro the financial times reported the forecasts for low volumes reflect apples lack of confidence in scaling production say analysts following years of missed deadlinescruise is 61 cook is 62 cruise has helmed one of hollywoods most moneymaking franchises cook has led apple from an mcap of 376 billion to 3 trillion business and movie legends are built more on inspirational ideas and memorable performances not monstrous mcaps and blockbuster box office collections