reality shows anyway when the actor is seen as a character from his upcoming film it passes off as genuine content interesting twists are made to the shows script says a source from a production house salman khan in taarak mehta ka ooltah chashma salman khan in taarak mehta ka ooltah chashma this formula has become quite popular now the source adds some shows like bhabhiji ghar par hai even changed the format of their show to help actors in film promotions where the actor would be the guest and the characters from the show will talk to him about his film promoting the film in fictional tv series is often preferred by production houses when the storyline has something unique the source says