saral jeevan touted as the 1st kannada infotainment channel will be airing news from monday on the 2nd anniversary of the channel initially four news bulletins would be on air the comprehensive news bulletins with no hype and pure informationrsquo will add strengthen to the channel identity as infotainment saral jeevan has been known for nonfiction programmes with focus on mythology history travel and insights into indian heritage and culture by being away from both news and general entertainment regarding the news content business head of the channel raghunatha reddy says ldquoour approach is to present few comprehensive bulletins along with niche content the bulletins are broadly categorized as breakfast lunch and dinner time news while other news channels are busy with flash and breaking news of all kinds but saral jeevan sticks to comprehensive bulletin format with a clear gap of 3 to 5 hours between each bulletinrdquo ldquowe had a good content run of ajji helidakkathe grandmother tales history series and other programming inspired by our heritage culture now is the right time to strengthen information area hence the introduction of few new bulletins we are confident that the new blend of news and programming will be liked by our viewersrdquo says ms raghavendra edition of the channel whatrsquos newsamachara sourabha morning news with the highlights of yesterdayrsquos vital news and the stories that are expected to develop during the day the news over a breakfast is perfect to start the day with news at 8am madhyanthara varadhi midday news the lunch time bulletin is a mid day news with the stories developed till 1pm it covers national and state news at 1pm nammur sudhi regional news the regional news bulletin in the evening is dedicated to 30 districts of the state with local importance it will be aired at 730pm samagra samachara prime news the comprehensive bulletin of the day with dayrsquos highlights and big stories with prime focus on national and state politics at 10pm amara prema kathegalu evergreen love stories a special program on weekdays is based on the legendary love stories from mythology history the most talked about love stories are perfectly scripted and presented with graphics support will be aired for viewers from monday to friday at 9pm