so why do you build a product do you do it for money fame bragging rights in the case of mike mcderment ceo of freshbooks you do it because you see there is a problem with the current convention mike mcderment ceo of freshbooks talks about almost giving up adam was anxious about a pivotal strategic decision why does my gut tell me that i should go in the opposite direction of what my most trusted board member advises this adviser has been a megasuccessful serial entrepreneur and insists on this direction leaders in transition a precarious place like with anything theres good and bad not all firms do a great job at inspiring and setting their producers up for success does yours what murphy showed me on memorial day that every producer should know