vijayawada multiplexes in the city are misusing the time frame given by vijayawada consumer forums order to allow food brought purchased by customers into movie theatres some theatres are not even allowing moviegoers to have food in the waiting areathe vijayawada consumer forum while disposing a complaint on dual pricing of soft drinks and water bottles had ordered that all multiplexes in the city should not stop customers from bringing food from outside their premises the forum also imposed rs 5 lakh fine on soft drink companies and ordered the legal metrology department to ensure the orders get implementedhowever the forum gave two months to the multiplexes to implement the orders the multiplexes in the city are taking advantage of this surprisingly neither the revenue department which is the licensing authority for multiplexes nor the legal metrology department which is the enforcement authority has taken measures to implement the orders given by the consumer forumno multiplex in the city is implementing its orders consumers who were under the impression that outside food will also be allowed into theatres after the forums order are finding themselves in difficult situations as they are being denied entryelias konka a retired teacher said that he had gone with his family and friends to a multiplex to for a movie on thursday night they group brought a coffee from a shop located just beside the boxoffice but they were not allowed to take it into the theatre speaking to toi elias said when we asked and even pressed them about the consumer forums order the theatre management was very reluctant to listen to us the coffee was bought from the same mall and we requested them to allow us till the waiting area the staff behaved very rudely with us dr venu gopal who works as a scientist said they were insulted by the workers in the theatre surprisingly when we go to joint collectors office to lodge a complaint they do not even bothered to look into our grievance he said