innovations in cloudbased database management provide organisations with a better option for managing datathe article is attributed to dr feifei li president and senior fellow of database systems alibaba cloud intelligencewith onpremise database infrastructure and legacy systems slowly fading agile scalable cost effective database management on the cloud is taking over this is because organisations now understand that to adopt to the innovations in database management system dbms they need to move to the cloud dbms on cloud offers flexible pricing models no capital expense better operating expense leveraging the payasyougo model so the popularity of database as a service is increasing according to market studies by 2021 cloud database management system dbms revenue will account for 50 of total dbms market revenue by 2023 75 of all databases will be on a cloud platform these trends will have a major impact on the dbms vendor landscapewhat is cloud database as a servicecloud database as a service dbaas enables an organisation to access alter and manage corporate data without the need of setting up onpremise infrastructure the dbms is hosted on a cloud which frees the operations and maintenance personnel from the routine tasks necessary for running the enterprise database when a database cluster is in the cloud everything concerned with the infrastructure is dealt with and managed by the cloud provider this allows the enterprise to concentrate better on its actual business objectives cloud dbaas is gaining in popularity because big businesses are able to cut back costs on infrastructure and manpower and spend on value additions to their core products and servicesindustry segments opting for cloud dbaas any large enterprise that needs data synchronization across geographical locations ecommerce companies trying to manage realtime transactions core trading systems mobile application developers data storage data migrations are some so too are companies in healthcare banking and finance and it services choosing cloud dbaas over traditional database management systems moreover nontraditional sectors like social networking organizations online music and gaming stores elearning and media organisations are looking at cloudbased database management setup since flexibility and scalability is important for their business this is where a cloud service and infrastructure provider like alibaba cloud comes in which offers a simplified set of fully managed state of the art database management services and products in gartners magic quadrant for operational database management systems alibaba cloud was named a challenger taking on players like amazon and microsoft alibaba cloud today offers the iconic apsaradb suite which delivers a range of database options including relational databases mysql mariadb sql server and postgresql as mentioned on the nonrelational nosql side apsaradb has redis mongodb hbase cassandra tsdb a timeseries database and gdb a graph database when an enterprise works with alibaba cloud it is ensured of high quality flexible and scalable dbaas services and products it takes care of all the security needs of the full database stack which means the customer is free of worrying about data breach and secure availability key trends driving the