brought new business to chinas big ecommerce platforms such as alibaba tiktoks ecommerce ambitions could be underpinned by walmart the retailer has already accelerated ecommerce plans since the onset of the coronavirus pandemic walmart has explored new ways to court shoppers who make fewer trips to their stores it has invested in curbside pickup and nextday and twoday deliveries but it could do much more say analysts walmart could expand into socalled social commerce by hosting tiktok influencers online storefronts and enable shopping directly from the videos and livestreams said scott smigler president of ecommerce marketing agency exclusive concepts a partnership with tiktok smigler said would give walmart a compelling edge over both amazon and google who struggle to help consumers discover new products they didnt know they needed thats the true power of social commerce all this could go a long way toward attracting a broader and younger audience the average age of walmart shoppers is 47 according to data provider kantar tiktok is valuable because its used every day by kids so as long as they walmart gear their ads towards the audience on tiktok it will be a success and they could be a real leader in advertising and ecommerce said randy hare portfolio manager at huntington private bank if they start advertising yard tools and things like that i dont think theyll get much traction reuters published on sep 15 2020 at 0836 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app walmart bytedance amazon oracle tiktok nike ecommerce microsoft tiktok deal homenewsindustrywhy walmart still wants in on the tiktok deal