51yearold sanjay sahni has given 30 years of his life to beauty palace a jewellery company spread across two threestoreyed shops in the same lane of ambala citys dashmesh market founded by his father kundan lal sahni in 1987 beauty palace specialises in all kinds of artificial jewellery including special items for punjabi weddings like chooda kaliren and mukhabba clocking a gross turnover of over 10 crore sahni gets customers from haryana punjab himachal pradesh chandigarh uttaranchal and even a few nris all finding their way to his shop in ambala for their weddingrelated shopping women who grew up in ambala but have now settled in delhi mumbai or even abroad come to beauty palace once a year and shop for items in bulk earlier we would be wary of getting really expensive jewellery thinking it wont sell in such a small town but youd be surprised at the number of interested buyers he says the star of haryanas wedding district sahni buys jewellery from manufacturers based in mumbai and kolkata and claims his team keeps itself abreast of the latest designs but the real reason behind his success he says is the healthy atmosphere in 1987 my father hired three workers to help him they are still with us handling important roles in the shops now we have a staff of 7080 people at present and nobody has left us since joining they treat beauty palace as their shop and ensure the customer leaves the store happy and satisfied sahni is planning to expand and set up another store on the ambalachandigarh highway the indian wedding market estimated to be over 100000 crore is largely unorganised most players either dont have the budgets or the inclination to become national players so they create a stronghold in a small region even in metros highend jewellery and apparel stores coexist with small shops the latter pull in sec b customers in urban areas looking for wedding jewellery and clothes the wedding pros of mumbai magic mirror a store headquartered in the western suburbs of mumbais santa cruz area is a name often recommended for imitation jewellery shopping 28yearold vallari shah is an ngo trustee a writer and a communications professional who shopped from magic mirror for her budget wedding in mumbais arya samaj mandir we know its a part of customer service when they say your daughter is like our daughter so this is like our own daughters wedding but what makes them seem genuine is that they treat you equally respectfully whether you buy one ring one set or several she says shah sounds particularly impressed with the owner pratik motilal gadas knowledge of wedding jewellery and ambitious expansion plans he wants to turn magic mirror into an experiential brand convert the terrace into a coffee shop and build a play area for kids so that parents can shop easily he showed us pictures of celebs who are closet shoppers of imitation jewellery and have visited his store