koramangala on account of lowering prices of smartphone leading to its penetration in the middle class segment the ecommerce business in koramangala has witnessed more than 100 per cent growth in the locale the industry experts say that 60 per cent of the traffic is coming from mobile internet which could happen only because of the smartphones and tablets bikky khosla chairman ecommerce committee assocham said mobile apps are utility of future as more than 50 per cent of the internet search these days are taking place through mobile internet smartphones have made it easier by download of the online portal made marketing apps he said that smartphones going cheaper is one of the major reasons for the spurt in online home search especially in the affordable house segment pratyush prasanna vp paytm said around 6065 per cent of the traffic is coming from the mobile internet asked about the role of smartphones in this regard he said in last two years smartphone prices have come down to an extent that one can buy a smartphone buy paying just 10000 which was not the case earlier prasanna said that it has helped the ecommerce players to penetrate the middle class segment in the locale which constitutes around three quarters of the net market on growth due to rise in mobile internet users rise he said localised ecommerce players are doubling their volume quarterly while the wellestablished players with pan india presence are doubling their business volume in a year as they have around 75 per cent of the middle class is being made available through smartphones in the online merchandise domain r narayan founder and ceo power2sme said with the increasing internet penetration in the middle class society the emergence of ecommerce in the b2b marketplace and the changing consumer behaviour will enable the b2b markets to further evolve and grow aasheesh mediratta ceo of fashionandyoucom said smartphones not only allow more customers to get access to wide assortment of merchandise available online but also gives them 24hour access to the best of deals while they are on the move also the major share of smartphone users fall in the age group of 1835 years the age group which forms more than two thirds of the online shoppers population in the region radhika ghai aggarwal cofounder and cmo shopcluescom said explosive growth in smartphones and the fundamental value addition of convenience has led to the increase in sales on the mobile platform today 45 per cent of our order volume comes in through mobile claiming that big ticket purchase are also taking place at ecommerce portals she said what we also witnessed in this season is that shoppers are now making bigticket purchases on mobile till some time back the trend was to shop on the go to make impulsebased purchases on mobile but theres a perceivable change in the behaviour of mobile shoppers claiming this surge in the ecommerce business due to the people shifting from desktop to