eye wear retailer lenskart has roped in former snapdeal executive saurabh bansal for the role of svp and head of buying and merchandising people aware of the development told toi bansal has already joined the premji investbacked company these people said toi reported earlier that bansal after a three year stint with the gurgaonbased online marketplace has left the company bansal was a vp and head of category management at snapdeal with his latest role being head of snapdeal instant while snapdeal had ambitious plans for sd instant the etailer had to dissolve the team as it found itself amid a severe cash crunch raising a question mark on the companys survivalwhile a lenskart spokesperson could not be reached immediately for a comment bansal confirmed to toi that he will be joining the online retailer lenskart has been one of the first startups to try out an omnichannel model and has managed to scale it up to over 300 offline stores now apart from premji invest it counts international finance corp the private sector investment arm of the world bank ronnie screwvalaled unilazer ventures tpg growth as investors in the company it is believed the offline network for lenskart contributes close to 50 of overall sales for the company bansal is expected to work directly with lenkart founder and ceo peeyush bansal to implement the companys expansion plan prior to joining snapdeal he had led strategy and new business initiatives for jubilant enpro along with having a stint with metro cash carry and spencers retail