on sunday morning over 1000 people participated in a marathon for a cause in its second edition this year the marathons aim called beardothon aims to put the spotlight on mens health and cancerover 1000 people including men women and youngsters ran for the cause to promote healthy lifestyle practices in a 10 km and five km marathon which kicked off from near a posh hotel in bandra at 530 amthe marathon was flagged off by vishal singh president bharat beard club the event also witnessed actor miland somans wife ankita konwar being part of the marathonthe event has been organised in other cities as well chandigarh ahmedabad delhi pune bangalore and the final leg of it took place in mumbaiaccording to vishal singh the need of the hour is to motivate people to make the right choices live closer to nature and focus on living a fulfilled life instead of a fast one we introduced beardothon to encourage people to do the same and are looking for a great amount of participation from each citythe organisers also teamed up with local gyms which helped them cover a 360degree aspect for health and fitness with a special focus on raising awareness of cancer each participant was given an organic medal made from fine jutecofounder of beardo ashutosh valani opined beardothon as a property was introduced to create awareness about mens health and fitness we are taking the second season to encourage more people to run and raise awareness about the importance of leading a healthy lifestyle beardothon is for everyone who believes in being a contributor and extending their support for the cause running for the greater goodby being a part of this event our main aim is to educate people about prostate cancer and the importance of early detection and treatment modalities through beardothon we want to raise awareness amongst people about the importance and necessity of leading a healthy lifestyle every little choice made in the course of the day brings people closer to or takes them away from cancer at beardothon anybody can run you dont have to be athletic to run support and determination is all you need beardothon has been one of our major marketing initiatives so far and it has proven quite effective the responses we received in our first year of beardothon encouraged us to expand into six cities for our second season said priyank shah cofounder of the company