bangalore myntra plans to open physical stores across india next year to boost its private labels even as talks of the fashion portals merger with flipkart continue myntra is likely to continue as a standalone fashion brand even after its expected merger with flipkart which is why the company has been beefing up efforts to promote its flagship private label casual wear line roadster we are looking to go offline for pure brandbuilding not to increase sales chief operating officer ganesh subramanian said we will start by opening one roadster shop each in mumbai delhi and bangalore and later venture into other towns and cities myntra roped in bollywood star ranveer singh to endorse roadster last month it also plans to launch two or three more celebrity brand labels this year in march the fashion portal signed up ogilvy india worldwide to manage brandbuilding exercise for its own fashion lines myntra however declined to talk about their investment on these offline stores it is too early to make an estimate subramanian said myntra is not the only one online fast fashion retailer donebynone aims to earn revenue of rs 500 crore in the next five years with 50 of its sales from offline stores in the next six months we plan to open our first few high street stores in delhi we will then expand to mumbai and bangalore amarinder dhaliwal ceo of donebynonesaid offline stores have a greater customer reach they add to the strength of the brand awareness of the brand and also help it scale up several ecommerce players including baby care retailer firstcry nutrition and fitness products retailer healthkart and eyewear seller lenskart are already scaling up their offline presence to let customers experience the product before buying and to reach a larger market bangalorebased myntra founded by iitkanpur graduate mukesh bansal gets about 20 of its total revenue from its companyowned private label sales and expects it to rise to 35 by the end of the year myntras current inhouse private label brand portfolio includes roadster mens clothing brand inspired by hrithik roshan hrx plussize women apparel brand dressberry and casual wear brand kook n keech and ethnic wear collection anouk among others myntra has strategically chosen to take the lead in generating more of its business from its own labels which offer about 35 higher margins compared to external brands myntra said it will look at expanding its private label offerings online before taking to the brickandmortar stores we will penetrate a few more categories like kids private brands and formal wear brands in the second half of the year subramanian said it expects to turn profitable by year end with a turnover of rs 800 crore retailers world over are slowly bridging the gap between online and offline stores venturing into omnichannel retail experts agree offline stores helps in creating trust and connect with customers especially for experiential categories like apparel consumers will want to explore the product said pragya singh associate