bangalore online retailers from biggies such as flipkart and amazon to niche players like fabfurnish and bluestone have lined up special catalogues exclusive products offers contests and discounts to ensure a cracker of a diwali season with an eye on firsttime shoppers fashion portal myntra will offer more than 5000 new products across top brands like fcuk ucb elle superdry biba fabindia and antony moratto for the first time online while online marketplace snapdealcom is working with brands across categories like fashion electronics and home products to put together a special diwali catalogue that will be out in the next few days market leader flipkart will put up exclusive products and offer heavy discounts while rival amazonin may introduce drone delivery in the country as diwali season is when most number of indians try out online shopping for the first time the four to five weeks until diwali brings the largest sales spike for online sites for online retailers you can say that the financial cycle is diwali to diwali said saurabh srivastava director at advisory firm pricewaterhousecoopers pwc india every project cycle and launch that an etailer works on during the year is geared only towards diwali srivastava said sales jump during this season can be double the regular daily order size sandeep komaravelly senior vice president of marketing at snapdeal said that unlike offline diwali momentum does not taper off in online retail after the festival new customers who have tried online shopping for the first time during the festival season continue to do so even afterwards he said no wonder then that portals big and small are going all out to woo new customers backed by large marketing campaigns for large etailers the marketing budgets will be as high as 10 of overall costs said pwcs srivastava even niche jewellery site bluestone has set aside rs 6 crore for advertisement and marketing for the festive season it will launch a consultancy feature for diwali that will suggest jewellery items based on the users face hair style and likes the typical diwali shopping season starts from third week of september and goes on until bhai dooj two days after diwali the online retail industry has grown rapidly in the past few years while the overall industry was at 1 billion rs 6000 crore a couple of years ago just the top three marketplaces in the countryflipkart snapdeal and amazonare estimated to cross 4 billion rs 24000 crore in sales this fiscal ganesh subramanian chief operating officer at bangalorebased myntra which was acquired by flipkart earlier this year said its setting up a special diwali store on its site the company has started a new warehouse in gurgaon in time for the peak shopping period we expect a lot of interest from tierii and iii cities and towns thanks to mobile at least one out of two orders will be through mobile he said myntra is targeting sales of rs 2000 crore this fiscal flipkart plans a singleday bigbang