mumbai in a bid to target young customers icici bank has introduced icici bank mine a savings account bundled with other financial products and services the account which can be opened instantly and digitally comes with a distinct banking app that allows users to customise a personal finance tool for deploying savings accountholders will be entitled to a flexipay credit card that comes with multibrand alliances with amazon swiggy zomato myntra among othersour extensive research shows that millennial customers want banking to be simple digitally enabled and customised based on these insights we have created icici bank mine the countrys first full banking stack for millennials it offers a mobilefirst highly personalised and experiential led banking experience to them we have noticed that while the millennial customers want digital first they dont want a digitalonly bank this has led us to introduce a new format experiential branch suited to the lifestyle of millennials said anup bagchi executive director icici bank saidto provide investment guidance the bank has integrated the investment platform of sqrrl a fintech in the investment space with its mobile application imobile customers can pick up their investment option out of a list of three as per their goal and their risk profilepreapproved customers can avail of insta personal loan facility up to rs 25 lakh in just three seconds for their onetime requirements like the purchase of consumer durables wedding and relocation among others two they can also fund unforeseen monthly recurring expenses by availing the facility of insta flexicash an overdraft linked to their icici bank mine accountthe account is available for only those up to 35 years of age the can apply digitally for an icici bank mine account from november 6 either on the banks website or by downloading imobile from google playstore for android