new delhi tata motors on sunday logged 484 decline in total sales at 32343 units in august the company had sold 62688 units in the domestic and international markets in the same period last yearsales in the domestic market stood at 29140 units as compared to 57210 units in august 2018 plunging 49 per centgirish wagh president commercial vehicles business unit tata motors subdued demand sentiment due to poor freight availability lower freight rates and general slowdown in economy continued to hamper the commercial vehicle demand system stock reduction through retail focus and aligning production will continue to be our approach while cautiously monitoring the market in these challenging times as a result retail sales are estimated to be ahead of wholesale by over 25 in august we are looking forward to a positive impact of the recently announced stimulus package by the governmenta total of 21824 units of commercial vehicles were sold in the domestic market 45 down from 39859 however passenger vehicles sales was more severely hit as 7316 being sold in august 2019 a dip of 58 against 17351 units in august 2018mayank pareek president passenger vehicles business unit tata motors under the challenging market situation we continued to focus on improving retail sales our retail sales were 42 more than offtake and as a result the network stock came down by over 3000 vehicles this prepares dealers well for the festival season our prime focus remains on the working capital rotation of the channel our aim is to improve the retail capability till august 2019 72 new sales outlets were added and 3500 sales executives were recruited marking the onset of the festive season we will drive positive sentiments with special offers and several special editions we have kickstarted this by further increasing the style quotient of the harrier with the harrier dark edition we are hopeful that the recently announced financial package by finance minister will help in improving the liquidity of market and to reduce the ownership cost this will certainly help the industry to revive and drive the growth he added