the media entertainment fortnight was inaugurated on friday at the india pavilion as part of the ongoing expo2020 dubai apurva chandra secretary ministry of information and broadcasting ib government of india and popular indian actor r madhavan inaugurated the sector floor ficci vp mr subhrakant panda and dg arun chawla were also present the aim behind the grand launch is to showcase indias prowess in the media and entertainment sector and promote collaborations with global counterparts and attract investments read alsobhonsle kesari jallikattu asuran jersey to be screened at dubai expos india pavilionstarting march 18 the india pavilion at expo 2020 dubai is set to host the media and entertainment fortnight and several national awardwinning films will be screened during this periodchandra said it is matter of happiness and pride that the last fortnight of the expo2020 which concludes march 31 has been given to media and entertainment sector media and entertainment is the most vibrant and colourful sector of the country the whole world recognises indians wherever we go through our films today also happens to be holi so we have inaugurated the media and entertainment fortnight with that dubai is one of the largest of markets not only the indian diaspora but people in the middle east are fans of indian media and entertainment sector the ib secretary told pti here from ageold practices like yoga ayurveda to highlighting the scientific achievements through cosmic india the interiors of the indian pavilion showcase the traditions history culture to what the country is achieving in space technology chandra said india pavilion is the reflection of the special relationship between india and the uae under the prime ministership of mr narendra modi that only four pavilions will be the permanent here after the expo closes on march 31 among that are uae saudi arabia and india india pavilion has one of the largest footfalls according to the indiaexpo2020 official website the footfall at the stateoftheart indian pavilion is 15987 as on march 15 2022 the indian government chandra said is looking forward to collaborating at the government level with the uae particularly on filming front we will exchange a draft mou memorandum of understanding we have a similar collaboration with 15 other countries and we look forward to this as there is so much of interest in the uae and india the discussions are going to start but it may take six to eight months he added the entrance gate of the indian pavilion has words from several indian languages including tamil hindi sanskrit urdu and gujarati engraved on the structure made up of 600 individual blocks the facade of the structure uses kinetic architecture to tell 75 stories about the history geography and literature of the country with an engrossing stimulus of constant change according to the tour guide the blocks keep changing throughout the day and it signifies india on the move the pavilion is sitting on 12 acres of land gifted to the indian government by the