youtube has announced the most popular creators artists and videos of 2022 youtube claims that it uses a carefully considered methodology to publish the lists including top trending videos top music videos top shorts top 20 breakout creators top breakout women creators and top creators viewers are now connecting the most with creators and artists who produce content across multiple formatsread alsoyoutube tv adds clock to help keep track of timein chromecasts the new feature will save users from longpressing the home button on their remote to access quick settings and check the time card which is quite small according to the reportthe interplay between video on demand short form content and live stream is evident on youtube and reflected in the annual lists viewers shared a laugh over a dystopian shortfilm while following the shorttakes of a lovable housekeeper they passionately pursued hobbies and interests from watching a 4hour long esports live stream to 60seconds strokes of immersive art millions vibed to the peppy viral hit that transformed a local peanutvendor into a national wonder and many others dived deep into an ocean of entrepreneurial opportunity seeking inspiration with a dash of humor said the company in a statementheres three trends that youtubes 2022 lists tell us about pop culture in india multiformat creation is driving momentum for pop culturemainstream content gained new levels of relevance because creators reinterpreted them for their communities through different formats and styles for instance from official episode highlights to charttopping spoofs and reaction videos reviews memes and interviews shark tank left an indelible imprint on popular culture mirroring the rise in interest for motivational and inspirational content on youtube similarly innovation in video formats and styles lyric videos releases in different languages remixes behind the scenes or even sketches is helping reshape the way fans discover and engage with music for genz youtube is a microcosm of the world they inhabitdigital culture is now all about personal and socially relevant messages particularly for genz who are not only seeking out but also creating quick doses of feelgood familiar content young creators from small towns and even indias hinterlands have turned to shorts to share snippets of their daily life in their own language and inimitable style for genz youtube is not only a platform to share their unique worldview but also a window to a world without borders here they can cultivate interests go deep into topics they love whet their curiosity or even discover niche skills a new generation of filmmakers emergewith highproduction values engaging scripts and allround entertainment youtube creators are delivering blockbusters and even shortbusters even as a full length feature and a dramedy shortfilm made it to the top trending videos scripted content is also taking off in shortform across languages with snappy fast paced quick witted episodesname of the showcreatorage of waterround2hell r2hsasta shaark tankashish chanchlaniindian food magiccarryminatiarabic kuthu beast first single promothalapathy vijay sun pictures nelson anirudhdaaru with dad 3harsh