rise in content creation media streaming platforms and ott production houses today india has the worlds largest user base of 225 mn users hooked to video streaming and in 2022 ott over the top revenue was estimated at 2 billion in the next 3 years the video market is expected to touch 18 billion this category is expected to grow even further in the coming yearshow has hybrid working changed the printing demand from the soho segmentwe at canon understand the needs of small businesses and home offices and are constantly bringing forth innovative products that meet their changing needs with small and medium businesses adapting first to work from home and now hybrid working systems we continue to witness demand for home printers that further proliferates the adoption of our connected and cloudenabled multifunction printers that are costeffective and offer an allinone solution with a hybrid working environment continuing even in the times to come wifienabled ink tank printers have become one of the essentials across homes in the next two years regional penetration will be one of our core focus areas as we want to make our products and services available in every corner of the country so far we have expanded our regional presence by opening 300 canon pixma zone and 1500 oic signature stores across the country what impact has pandemic made on demand in the photo printersinstant photo categoryyes we have been witnessing significant demand and foresee immense scope in the growth of photo printing as the printing culture continues to gain momentum the last couple of years brought with it a desire to relive good old days when more and more people turned to old photographs to find comfort we aim to help our consumers print their fond memories with an elevated level of colour expression