london rich and famous indians at home and superrich indian expatriates here have become the second largest ethnic group to buy into the worlds first fashionbranded palazzo versace lifestyle resort which is soon to be launched from london toi has learnedindian interest in the global rollout on april 29 of palazzo versace a 169residence complex on dubais waterfront with prices starting at 1850000 rs 146 crore and progressing to an eyepopping 12 million rs 95 crore is seen as an emphatic illustration of the desi dollars burgeoning buying power and indian thirst for brandfocused luxurythe indians are just behind iranian buyers and ahead of the russians said soheil abedian head of sunland group the publiclisted australian company has tied up with the house of versace the global luxury brand to develop the palazzo conceptpalazzo versaces new appreciation of the desi dollar comes as londonbased luxury interior design and development company candy candy revealed plans to do a special unveiling in mumbai of one hyde park the worlds most expensive real estate development everthough no one is confirming anything its thought that steel tycoon l n mittal the worlds richest indian has already bought into the fashionaslifestyle experience of palazzo versace where the vaulted ceilings are handdetailed in gold and antique chandeliers light up the foyers asked who the indian buyers are abedian said with coy emphasis maybe they are within the public eye i really cannot name names they would not like itversace planning indian foray in 09indian interest is so strong in palazzo versace which describes itself as the byword for sensuous elegance with echoes of the italian renaissance that it is planning to unveil a complex in india possibly goa within the next 12 months abedian saidan indian palazzo versace would be the defining symbol of an india poised to emphasize its newlyaffordable consumer appetites hunger for luxury brand names and burgeoning ranks of highnetworth individualsversace claims that purchasing a palazzo condominium is like buying a rare piece of art with the built form with each residence taking a team of skilled craftsmen tens of thousands of man hours to build over many monthsversace believes the indian push towards ultraluxe property and products echoes quantifiable changes in the international market place with tata buying jaguar even though it also makes the worlds cheapest car india has many different categories of buyers said abedianthe 55hectare palazzo dubai complex which is being marketed as a modern throwback to european palaces in the baroque style is the second ultraluxe branded propertyaslifestyle development to attract indian interest after iconic architect santiago calatravas chicago spire the worlds tallest residential building abedian who opened the doors of his first palazzo complex on australias gold coast eight years ago says there is a profound difference in the profile of buyers this time round with the newly cashrich east dominating and the west falling behind buyers for the gold coast palaazo were australian new zealander and british or germannow it is iranian indian