bengaluru jabong may soon see fewer customers returning packages complaining about the dress looking different from how it appeared on the website the online store plans to apply video analytics to minimise distortion in product appearance the new delhibased company has tied up with omnipresent robotics which is working on an algorithm to compare the online catalogue with the actual products in different lighting conditions on a large scale to predict the probability of returns having this information would allow jabong to keep the items that are more likely to return off the shelf the way the future is evolving there are tremendous insights we can gain from the existing cctv technology said jabong cofounder and managing director praveen sinha who became omnipresents customer earlier this year the new delhibased retailer also uses video analytics in five of its warehouses to thwart robbery trespassers and more video analytics which broadly is mining information real time from videos to help predict corrective steps to problems has huge relevance in industries ranging from retail to defence and elsewhere and a combination of technology evolution and access to greater internet bandwidth is opening up big opportunities for a new crop of startups trying to conquer this still nascent field it is a part of the big data ecochain the most ubiquitous source of data has been the least used till date said chief executive subhash challa of melbourneheadquartered sensen networks which has found takers for its parking surveillance solution in hospitality chains across india it expects to record 68 million rs 3749 crore in revenue next year while sixyearold sensen also provides surveillance tools for traffic management counting people in and out of buildings and toll management bengalurubased vidooly is working in a different paradigm of video analytics the tlabsincubated company performs analytics on youtube videos understands what keeps people interested in the video how a competitors youtube channel is better than yours what is the best time to upload a clip in a geography and more it also listens to audio transcripts of videos tries to understand the video content and suggests relevant search tags the company is just a month old but has already found 15 paying customers and hopes to touch rs 5 lakh monthly revenue by december youtube is the second largest search engine globally imagine the opportunity we can tap into said subrat kar the 24yearold cofounder of vidooly who hopes to cash in on the 100 hours of video that is uploaded on youtube every minute the data analytics scene in india has seen different stages of evolution while mu sigma came with a serviceminded approach for large enterprises in the last decade capillary technologies and manthan systems pioneered analytics on specialised verticals like retail and heckyl technologies did that for the financial segment video seems to be the next new vertical all industries will tap into but according to the venture capital community activity in the area has yet to gain critical mass we have