jaipur royals sports groupowned franchise rajasthan royals on tuesday announced indias leading energy solutions provider luminous power technologies as the teams title sponsor for the upcoming season of the indian premier league ipl which is set to begin on march 31 2023the newly launched jersey of the season was formally unveiled in jaipur amidst players from rajasthan royals including their captain sanju samsonpreeti bajaj managing director and chief executive officer luminous power technologies and neelima burra senior vp and chief strategy transformation and marketing officer and amit shukla senior vp energy solutions business attended the press conferencewith the motto of providing customer delight through innovation and passion with a focus on execution teamwork luminous power technologies has been a trustworthy no1 energy solutions super brand that offers a wide range of innovative products and solutions in the energy power back up and residential solar spacecommenting on the association jake lush mccrum ceo rajasthan royals said luminous is a brand driven by innovation and technology which is central to what drives success for our franchise countless synergies have emerged as we have deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands we are incredibly excited about the impact we can achieve together and look forward to helping luminous strengthen their national and global footprint through various campaigns during the season and beyondpreeti bajaj managing director and ceo luminous power technologies quoted with over 35 years of expertise in creating innovative and technology driven products for our consumers luminous is one of the most reputed and reliable brands in india this exciting partnership with rajasthan royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers we have been associated with cricket in the past through other associations and with this partnership with rajasthan royals we aim to reaffirm our commitment to innovation and technology and promote exponential growth for the business leveraging the royals domestic and global presenceneelima burra senior vp and chief strategy transformation and marketing officer luminous power technologies delighted in the rajasthan royals associationipl and rr collaboration is very valuable as it will help us strengthen our brand in every household in india this association between a brand that has transformed into a household name that aims to power happier homes through technology innovations and a cricket team whose mission is to transform society through cricket and cricket through innovation goes a long way in establishing a mutually beneficial partner ecosystem that can drive the ambitions of both the entities through its philanthropic arm the royal rajasthan foundation the franchise has been working to enable opportunities for empowered women in rajasthan for equitable access to water livelihoods and mental health interventions while also providing access to solar energythe ongoing womens day campaign women in energy aims to reduce the gender gap in the energy sector and provide equal opportunity for women powering happier homes luminous commitment to enriching education