admitting to misbranding oxycontin and some fear its only going to get worse two years ago purdue admitted that it marketed dangerous opioids to health care providers despite having reason to believe those providers were diverting drugs and that often led to abuse according to the department of justice dr eric lloyd a former opioid addict talks to abc news bob woodruff about the struggles that addicts are facing i never envisioned prescribing somebody with pain would have this catastrophic tidal wave effect he said and most of the people that i love the people that i grew up with thats all theyve known too she said abc news these folks that are coming in with fentanyl 98 of them got started with pain pills he said more video abc news live presents poisoned americas fentanyl crisis loyd said there is a direct link between the rise of oxycontin prescriptions in the 1990s and 2000s and the current fentanyl crisis in the country ortenzio himself became addicted to prescription pain pills taking as many as 30 pills a day before he got help all ive ever known is addiction more opioid overdose deaths among teens have skyrocketed due to fentanyl fentanyl has been found in as much as 70 of the nations heroin supply according to the cdc i have no choice if i dont want to die she responded when asked if shed continue her recovery dr stephen loyd also developed an opioid addiction but is currently in recovery there are not weeks that go by that we dont he told abc news west virginia had the highest opioid overdose death rate per capita in the country last year according to the us centers for disease control and prevention even though oxycontin and other related pills are harder to prescribe there is a population of west virginians who are still suffering from addiction and have found an alternative to those prescription pain pills primarily heroin health experts said