the farm to table culture in bengaluru has picked up in the past few years though there are several organisations and initiatives that promote this idea the process of buying organically grown food directly from the farmer is something that is picking pace in the city thanks to the farmers markets that are held here often these markets are not just places where one can get organically grown food but its also a place for interaction between the farmers and consumers and moreinteracting with customers connecting with them onlinemumbaibased farmer rahul mehra who travels to bengaluru to participate in such markets says that today with the growing demand for organic food markets like these helps them understand the demands of their consumers the biggest advantage for us at such markets is that we get to sell our produce directly to consumers that way these products are not priced at a higher rate whereas when we sell at a store they charge us 2025 more yes we have to pay a small amount to be a part of such markets but that amount is much lesser compared to what we spend when we sell to whole sellers in addition to this we also get to interact with customers and understand their requirements says rahul but what about when people want organic food when the markets are not held they can always get in touch with us through whatsapp or call we will then deliver the products to them a lot of us also work with ecommerce sites that believe in the farm to table concept and we work accordingly based on the orders that come in says rahuldirect connect means better understanding for consumersgautham pb cofounder of a company that promotes healthy living conducts farmers markets once in every three months we are directly in contact with farmers who work with us we organise these markets where they get to interact with customers directly it becomes a platform for both farmers and consumers to meet each other and understand the whole process thereby understanding where their food is coming from says gautham adding that since most people cannot visit farms because of the location such markets also allows them to buy fresh produce directly from farmssuch markets aim at eliminating middlemenone of the biggest reasons for organising such markets says anamika bist who promotes community farming through her enterprise is to eliminate the involvement of any middlemen who often take a hefty commission when people buy organic food in stores and big shops they purchase the items at a bigger margin in such a case customers often spend six times more than the actual price which is pocketed by agents but through the markets that we organise consumers are able to buy from the farmers directly there have been times when we have organised these markets for free and havent charged the farmers at all if we get a bigger venue then we charge them a nominal fee for the