comedy content it has signed longterm output deals with major production houses yash raj films excel entertainment dharma productions vishesh films and tseries and latest deal with salman khan for all his existing and future films amazon which has earmarked rs 2000 crore investment for video streaming service in india alone is also is in talks with music labels to acquire content for amazon music which is expected to launch in india next year it has already signed deal with tseries which owns the majority market share in the music space eros music is also one of the leading players after tseries sony music and saregama analysts say because of its aggressive pricing and added benefit of freeshipping amazon prime has seen a strong subscriber growth in india with the launch of prime video at no added cost prime subscription is available for rs 499 for 1 year the subscriber numbers have doubled in the last six months the actual numbers are not disclosed as per industry estimates after hotstar jio tv and voot amazon prime video has maximum active users among the video streaming services it is far ahead of netflix which has minimum subscription plan of rs 500 a month however most of the catchup tv content on hotstar is free adsupported only the premium content is behind the paywall for a monthly subscription of rs 199 jio tv and voot on the other hand are free for users apple music too have been buying international content like apples carpool karaoke show apple music has also released albums in the united states including chance the rappers album coloring book directly through its music streaming service and without any record label being involved in india the company charges rs 120 a month for individual membership services after a threemonth free trial and has notched up to 400000 subscribers in comparison gaanacom gaanacom a division of times internet the digital arm of the times group that publishes the economic times has about 28 million monthly active users in india however apple isnt growing much feel industry watchers because there are many competing offerings that stream music for free and charge only for removing ads or downloading music local competitors like saavn started out as a library for itunes then branched into streaming by itself today it has around 20 million users around 16 million paid users since the crux of the service is to provide indian music the 20 million in question are largely of indian origin however the company was planning to invest about rs 50 crore on musicrelated content for users in india curating localised playlists with a special emphasis on films fashion and music said an official in the know however apple traditionally has also shied away for large mas compared to silicon valley peers facebook google and even while microsoft corp instead of buying mostly small startups for new tech and talent thereby hampering strategy shifts feel tech watchers instead its ceo tim cook has