in july 2016 1bridge dropped the catalogue and asked consumers what they wanted to buy the answers were revealing that week we got six requests one for a two wheeler one for a xerox machine one for a tv one for a mobile phone one for a fridge and one for a tractor i was zapped padaki said when 1bridge interviewed these customers it found that rural customers had a different set of problems one distance most customers had to give up a days wages to travel to the nearest town two the showrooms in the town intimidated them also they were not sure of the prices of big ticket items they were paying for when a rural customer buys a bike an insurance is recommended along with the purchase often he doesnt know if rs 2000 or 1000 is the right amount to pay so we get him a test drive in his village padaki said if we take him to the showroom he expects the price to be validated by 1bridge as of last month 1bridge sold more than rs 2 crore worth of goods a month through its network with an average transaction price of rs 40000 we have sold lots of twowheelers tvs fridges washing machineswe have sold several tractors and a couple of dishwashers as well padaki said as of october 2017 1bridge has 150000 customers and the top village entrepreneur earned about rs 13500 as supplemental income and has become the biggest validation of the 1bridge experiment padaki said by tv mahalingam et bureau published on nov 17 2017 at 0156 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app virtual reality 1bridge madan padaki ranjan pai ravi venkatesan homenewsa missed call shopping network is taking vr retail to the villages