that india is different from uk or china or franceyou spoke of the use of digital in the india retail space do you think the indian market us heading the right waycouple of months ago i was in china china as india is a huge country as well so a huge population and in china i see everyone walking on the streets looking at their phones so everything is digitized in china the mom and pop shops there are also digitised they dont use credit cards for payments they use wechat or alipay i dont see that here in india penetration and viewership of the internet are at a different levels here in india as compared to the rest of the world i am 100 sure that with the rise of the middle class and the use of mobile phones by millennial that will see a changewhat kind of measures you think indian retailers should take to enhance customer experiencethe consumer product companies need to position themselves in a way that provides additional information and builds a community the digital experience is key as the larger purchases are made outside of the stores in the shop itself what you need to do is really provide an experience if you look towards an indian shop in the past it was more of a warehouse where you have a lot of inventory more and more stores are transforming themselves into an experience center in the consumer product companies communities are upping the next level of loyalty program in india it is very relevant as you get certain perks and benefits from it but you would like to also associate yourself with that community especially for the millennial that is important they want to belong to a tribe that could shape their digital identity to a certain extent by varun jain etretail published on oct 11 2019 at 0139 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app interviews deloitte digitization ecommerce leon pieters retail homenewsmore traditional trade is moving to ecommerce leon pieters deloitte