pune punebased lender bajaj finance said that it will now offer customers a choice to buy apparel and small appliances in monthly installments till now the countrys largest standalone consumer durables finance company was offering installment option on white goods like televisions smartphones and airconditionersin the financial year ended march 31 2016 the company said that it acquired a record 68 million customer loans the minimum value of such purchases the company said should be rs 5000 and also gave the option to club multiple products to reach this figurecustomers can avail easy emi financing on purchase of apparels eyewear accessories small appliances such as mixers juicers toasters shavers and travel related expenditures the emi financing option would apply on the total invoice value and can be split across several products across different categories the facility will be available to customers on a minimum invoice amount of rs 5000 the company said in a statement the company seems to be looking at accelerating growth with this new addition its loan book has traditionally grown by more than a third over the last couple of years mainly driven by consumer financein its initial phase the company has introduced the retail fashion travel and small appliances financing in three cities including baroda pune and hyderabad the company plans to roll out the same across top 15 cities in india by end june this year