new delhi in the retail sector women have become more influential both as consumers and as business owners while bringing innovation and development in the industry according to a recent report by digital solutions provider instamojo over 56 per cent of the total sales clocked by directtoconsumer businesses in 2022 were led by women and more than 50 per cent of the d2c businesses were owned by women this indicates that the d2c industry is emerging as the next growth engine for enabling women entrepreneursas there is a continuous shift of brands to online marketplaces women now have an equal and realistic chance to make their mark in the d2c space on this backdrop the women leaders share their insights with etretail on the changing landscape in the retail industry advt shruti malani vice president at centuary mattress and cofounder at beddy said with digitalisation as an enabler we increasingly see women entrepreneurs bring phenomenal products and ideas to the consumer market especially in the industries related to women and children productsshe added that ecommerce as a way of life has gone through tremendous change with collaboration and interpersonal skills becoming more important qualities that women are naturally good atsharing the steps to build a business malani said communicating brandproduct highlights and beliefs effectively to all internal and external stakeholders are crucial for a brand further she added quality products and services are the key things to blend in the new normal after building strong logistics openness to change and being receptive to feedback to evolve continually are also importantretail is a dynamic industry and its important to stay flexible and adapt to changing market conditions trends and consumer preferenceson similar thoughts on building better business shubha rawal director of sourcing and marketing at ig international said that effective inventory management embracing technology creating written business plans and hiring people with the right vision and values are among the basic steps to lead a retail brandrawal opined that creating a business plan that outlines the goals strategies target market competitive landscape marketing plan and financial projections are the key aspects to build a business advt sharing her thoughts on retail brand leadership veena ashiya ceo and founder of monrow shoes said playing to the strengths and working towards selfdevelopment as well as the brand is a way how women are changing the retail industry landscapeopinionating on leading a d2c business she said conversational commerce is of key importance as a customer requires personal touch from the brand secondly fast delivery of products depending on the consumers preference should be prioritised knowing the competition market trends and targeting newage consumers including millennials and gen zs shall also be areas to focus uponfurther she said a retail brand should also switch to arvr live selling and videocommerce to provide maximum ease and detail in the shopping experience by anurag sharma etretail published on mar 8 2023 at 0851 am ist telegram facebook copy link be the first one to comment