bjps delhi hq he acquired a taste for expensive watches pens and good clothes over the years he has also crafted out a sartorial style of his own with a wardrobe of halfsleeve kurtas and tight churidars it is said modi spends hours on grooming sessions during the navratri he visits eightnine pandals every night clearly the festival is brandbuilding time for himhis recent politics after the 2002 gujarat killings in which over 2000 muslims died has been a shrewd mix of development gujarati asmita identity and communal views masking as war against terrorism but understanding modi the politician isnt easy rss ideologue vishnu pandya says modi has introduced pracharak baba saheb aptes concept ek chalak nu varchasva only an upright and a strong leader can deliver in politics the middleclass is enamoured of him and in a recent article social scientist ashis nandy argues that modi knows how to keep his core constituency captive through rhetoric fear and anxietyhis legion of supporters seems to be growing the flood of congratulatory messages in cyber space shows he is undoubtedly gujarats global man of the moment there are many who feel modi wouldnt prosper in national politics because nda allies will not be comfortable with him however modi has shown a propensity for reinventing himself to suit the occasion