some connection to this place these people and what was being said here thats jaws et the exorcistbut the magazine endorses shyamalans rush to greatness saying hes attempting to turn his name into a brand like spielberg so that on opening weekend audiences will converge to see not a mel gibson or a bruce willis movie per se but an m night shyamalan movie with gibson or willis in it where were headed is shyamalan will open the film it quotes marc h glick the directors lawyer and earliest supporter as saying still signs is up against two typical hollywood blockbusters austin powers in goldmember and xxx which are releasing around the same time for box office sweepstakes among the salutary lessons shyamalan recalls is how unbreakable which was supposed to be a big hit was crushed at the box office by the littlepublicised grinch