gupta an advertising student with iimc clarifies when priyanka chopra promoted a shampoo brand in her film fashion it meant a lot to consumers subtly linked to the film it made a lot of sense and never did it appear as a promotion but it definitely gave an immediate recall to the audiences that priyanka was the face of that product so even in her films she was endorsing the same brand thus suggesting her brand loyalty so her message was conveyed without giving it all awaywinwin situationbut having said all that arent even the products losing out on their core value due to a heavy and constant promotion by bollywood stars actress hrishitaa bhatt points out no one thinks like that for instance the image of aamir khan is such that he using a particular brand of mobile phones in his films will definitely guarantee more users for the product and as long as it doesnt twist the story brand promotion is completely permissible in fact i think its a grand way of marketing a product at the start of this trend it was quite irritating to look at products scattered everywhere in the film but the way the trend has grown makes it remarkable now i mean it also conveys a certain sense of loyalty to the audiences well saidso when a film is loaded with big stars is the coming in of grand endorsements a natural progression in true bollywood style one feeds of the other as trade analyst amod mehra puts it the combination spells success for the entire medium the market is open for just about everyone to try out ways and means to attract the consumer when that is conveyed a 70 mm medium that is not just grand but even slickly packaged it enables the viewer to make the most of the three hours at his disposal the audiences are also more than happy to lap it all up especially when their favourite star seems to be promoting a niche productalso readmantras to reclaim your sex lifetop 7 sex bummersare you in touch with your partnerfighting flab with fashionstick shape is best for health