a major influence in couturier jj valayas design has been the ancient civilization especially the spice and silk routes valaya is in awe of the ottoman empire and he derives his inspiration from there for his latest couture outing titled rumeli is a luxurious tribute to an evolved couture sensibility valuing timelessness over the fragility of trend cycles meriting craftsmanship over gimmickry whilst seducing couture aficionados with harmonious perfection read alsokeep your fashion game on point this ganeshotsavthe pandemicstruck world is still trying to make the most of the festive season despite being subdued the spirit of mumbais favourite festival is unmistakable across the citymost iconic nyfw moments over the yearsthrough its many years new york fashion week has had some legendary moments in street style collection concepts stunning presentations and unabashed fashion rebelliontalking to the times of india jj valaya shares more insight about his new collection launch and how he visualizes the postpandemic era why do you believe that minimalism is still relevant in the postpandemic worldits really not about minimalism or maximalism in the postpandemic eraboth have their own place and both will thrive the big change is the increased relevance of timelessness and the slowing down of the mad race of creating multiple collections in multiple seasons fortunately couture by virtue of its very nature is timeless and so it shall prevail and prospergive us a little insight into the statement pieces that have been created by you this seasoni like to believe that each and every design i create should make a statement till date i sketch every design in my couture and i try to make it special both for me and for the individual who will eventually possess it we are a luxury brand and firmly believe that couture is an extension of our art and is priceless and forever specialwe are in awe of the sari that you have created this time tell us a little more about thatthis is indeed a special piece it is fully embroidered using the finest of silk threads and took 20 craftspersons nearly 3 months to put together it would be fair to say that this is one of the masterpieces of our rumeli collection of this season what are the newer silhouettes that you have experimented with for both men and womenwe are modern classicists at heart for nearly 30 years and we strongly believe that for a style to endure it needs to be a clever mix of trend and sustainability this is not always an easy task but we have been successful at achieving this for decades this season too we have an expansive portfolio of research and experimentation in embroideries prints and detailsdefine valaya bride in the postpandemic worldshe is our nomadic goddess we pamper her and respect her for her individuality elegance respect for culture and free spirit we believe that the true valaya woman is a wonderful blend of a refined personality with our fabulous couture we celebrate her as