sustainability digital and respect for kirana to continue post covid says sanjiv puri chairman md what is your understanding of the new normal instead of using words like unprecedented crisis how should we focus on opportunitywell we have to live with a new normal the reality is that this whole problem is not going away soon we have to run our businesses and carry on with life and economic activity taking all the safety precautions while there are challenges in this current situation because of the impact on the economic activity and certain sectors are very sharply impacted we do see a fair amount of opportunities for us particularly in our fmcg businesses there is a lot of opportunity in the health wellness nutrition and hygiene space consumers are going to look for trusted brands and these are opportunities possible opportunities may emerge over time on account of the geopolitical situation also one example was the german shoemaker intending to set pace in outsourcing from agra so there are going to be opportunities for sure and it is for us to be watchful and agile and make the best of the opportunities that fit into our capabilities and strategies advt what is your take on the government package which has been announced in the short term for an economy like india some would argue that india is a consumption driven economy and very little has been done to stimulate in the short term but in the medium term things have been done so long haul or short haul or nothingin terms of the package that is required if one wants to look at it in order of priority i would say we need to reach out to the most vulnerable section of the society on priority and that has happened right at the beginning and it is continuing to do so it is heartening to see a lot of civil society members and corporates coming out in a big way to support the most vulnerable sections of society because this is a serious challenge for millions of people who earn their livelihood daily that is most important we must all remember that ultimately businesses do not flourish in societies that are under distress or tension it is in our interest to support that so that is the most important the second is that the largest stimulus that can happen is actually getting back to work and how to adjust to the new normal the longer we take to adjusting to the new normal the bigger is the amount of stress and the larger amount of resources will be required to pull it out in order to get back to the new normal and get back economic activity in the new normal first the government has to tackle the issues of liquidity and that is a first step we hope that going forward we will see some measures to boost consumption some of the reforms that have been done for