this story originally appeared in on nov 29 2012bangalore indian enterprises are cautious about their information technology it budgets for 2013 which they do not see rising much but are keen to spend on emerging technologies such as mobility data analytics and cloud computing to improve their core businesses at least 10 chief information officers cios including those from future group that owns the big bazaar retail chain indias largest carmaker maruti the manipal group and honda motor said their it spends in 2013 would remain mostly unchanged from this year others like marico see a marginal rise we do not plan to trim it budgets in 2013 in fact we may see an increase said milind sarwate group chief financial officer at consumer goods company marico which owns brands like parachute and saffola in the coming year our focus area will be data analytics sarwate added typically enterprises spend between 2 per cent and 5 per cent of sales on it india inc cautious on it budgets for 2013 but keen to spend on new technologies we will make investments in technology that is beneficial to our customers said parakh dave cio of future group earlier this year the group founded by the mumbaibased biyani family invested in a large it automation project to improve the efficiency with which it delivers merchandise to its retail outlets spread over 17 million square feet across 90 cities and 67 towns market watchers also see technology spend continuing to grow in 2013 but at a slower pace compared with 2012 gartner estimates the indian it services market to touch 102 billion rs 56814 crore in 2013 a 12 per cent increase from 2012 when it grew at a much faster pace of 18 per cent unlike in the past when it was counted as a support service companies are increasingly looking at it spending as a means of improving their core operations bangalorebased manipal health enterprises which runs the manipal hospitals chain said it plans to develop software applications running on mobile devices to track bed utilisation and medical history of patients with proper it planning and automation we hope to increase bed utilisation and patientsperdoctor ratio said nankishore dhomne it head at manipal some cios are going the extra mile to trim their organisations operational budget and divert the excess into technology and it innovation for instance maruti which spends rs 100150 crore on it is building a technologybased learning project that will train its employees across manufacturing plants and warehouses rajesh uppal it head at maruti said the technology budget for 2013 will remain unchanged but will also depend on the carmakers business requirements in the financial services sector priority is on mobile banking as hundreds of thousands of indians graduate from computers to smartphones to meet their banking requirements cvg prasad cio at ing vysyabse 054 said the bangalorebased bank will spend on building alternate delivery channels