boy for boys pink for girls we believe that every child can wear every colour the goal is for conscious and forwardminded parents to inculcate in their children a sense of limitless imagination and endless exploration of fun vibrance colour etc fashion is our small step in that direction by removing gender stereotypes we want to empower every child to make their own choices and never feel inhibited the entire fashion world has gone through a huge transformation in the pandemic how has fashion for kids changed is there more focus on comfort and skinfriendly fabricspeople seem to have started valuing comfort and quality a lot people also seem to appreciate vibrance and colour a ton as exemplified in the latest tiedye and streetwear trends we took a similar approach by focusing on moodboosting positive colours and prints right from the fabric colours to the print the products we sell have been designed to be vibrant and fun for us comfort has been of paramount importance hence our fabrics are of the highest quality skinfriendly as they contain azofree dyes we have delivered over 1500 packages within 2 months of launching our sleepwear and loungewear collection and have seen a good percentage of repeat purchases early on the feedback we have received from our customers is that they love our fabric and find the prints unique recently some customers mentioned their children wear our clothes for zoom classes playdates and in the garden as well what are some of the fashion tips for kids in the monsoon seasonstay covered full sleeves and full length are your friends especially to protect against the mosquitoes no better way to do this than to wear comfy pjs coord sets and sweatshirt jogger combos times are still a bit gloomy and uncertainty about the future of lockdowns remains so choose fun vibrant moodboosting clothes to insulate your kids from any negativity choose prints that inspire imagination discussion and creativity these values are at the core of our brand identity and direction