with tourist season and festive season here pop ups are a frequent sight at various places in goa events are being hosted at cafes hotels event venues and halls across goa giving a chance for homegrown brands to showcase on a platform festive pop ups keep small businesses busydiwali pop ups are taking place at various parts of goa over the last and this weekend diwali fest a pop up organised by a networking platform goa gowomania was held on october 23 and 24 and saw a turnover of over 1000 visitors with 45 vendors and 200 brands vendors having a range of products from home decor cutlery different types of jewellery jaipuri bedsheets skin care and body care and crafts additionally the reiki healer and food counters with starters biryani and desserts got visitors covered as well the event helped startups and small businesses reach a wider audience vendors are insisting on hosting another one after the success of this event says nazneen khan from the team there are a couple of diwali pop ups lined up for this weekend toothe number of events reduced due to covid but now its getting back karina pereira who runs a premium bag brand took part in two diwali pop ups this month i showcase at pop ups that have a good location and is organised by people do promote the event well so im assured of crowd it helps me meet and connect with potential customers and also allows me to introduce my brand to peoplehelps us connect with our customerskeshavi amati who runs a handcrafted jewellery brand says now with people being doublevaccinated people are getting comfortable to step out and engage in retail therapy we are selective of the pop ups we take part in across different categories we suffered due to covid but now with things getting back to normal we are looking forward to get things up and running diwali being that time of the year to get sales numbers tourists also like our jewellery since its beach themed so taking part in pop ups in the tourist belt helps tootalking about the kind of exposure pop ups gives to smaller brands lenoa who runs an organic pet treats brand and showcases at pop ups says since goa didnt have a brand like ours it was difficult to introduce it to people and convince them to buy so pop ups helped us we would give out free samples and those whos pets liked it would order with us we get a lot of brand recognition by doing pop ups you also get to meet your competitors and understand whats happening in your field of business we have connected with potential customers and found a way to interact with our customers while we were an online businessshopping for designer wear and luxury productswhile some pop ups focus on homegrown small business there are a few like pehnava hosted by shuba jagan saw a number of designer brands in