fashion etailer myntra on wednesday said it is witnessing a growing demand in certain categories and accelerated rise in first timeshoppers coming to the platform including from tier ii and iii regions as business recovers after the deadly second wave of the pandemic the flipkart group company which will host the 14th edition of its end of reason sale eors on july 38 expects traffic on its platform to rise by about 75 per cent during the sixday sale compared to the last years edition with the post lockdown phase getting eased up in stages we were aided by tailwinds for article types like dresses shirts casual shoes womens heels etc scaling up as compared to the month of aprillike every other business we too faced the impact of the second wave advt however recent trends especially midmay midjune indicate a growing demand for certain categories and accelerated increase in first timeshoppers coming on myntra including from tier ii and iii regions myntra ceo amar nagaram said the shopping intent from customers and trends observed during the april to june period are promising giving myntra the confidence of a positive and successful eors he added nagaram said this edition of eors will act as a catalyst to the entire fashion ecosystem that is on a recovery path the company expects to ship over 15 million items 40 per cent of which is likely to be delivered to tier ii cities and beyond the event will certainly have a positive impact on the revival and growth of the small medium and large businesses artisans and delivery ecosystem including our kirana network traffic to the platform during the six days is expected to rise by about 75 per cent over the previous edition of the sale held in june last year with a projection of over 3x demand over bau business as usual he added nagaram said the average cart size has scaled up in the past few months primarily owing to fashion essentials and beauty and personal care categories it is expected to increase during eors we expect the ethnic wear kids wear beauty and personal care and casual wear contribute about 50 per cent of the overall demand for this eors with other important categories being western wear footwear sports and accessories he added advt the upcoming edition of eors will see participation from over 3000 brands to meet the lastmile delivery requirements myntra has scaled up its mensa network by 4x and will be working with 17700 kirana mensa partners who will cater to 80 per cent of the overall deliveries spanning about 600 cities the company has also scaled up its tech capabilities to handle the scale of the event and will be able to manage over 8 lakh concurrent users at peak nagaram noted that myntra is heavily invested in the packaging and delivery process to ensure meeting the highest safety standards amid the pandemic he explained that apart from ensuring its delivery partners and agents follow