indias leading tyre manufacturer apollo tyres and global video game publisher konami in association with manchester united announced the launch of apollo tyres united league an esports tournament played on efootball pes 2021 for mobile interestingly the mobilebased esports tournament will be held across multiple regions india australia south africa middle east south east asia sri lanka and nepal and will be firstofitskind both in terms of the format of the tournament and the overall partnershipapollo tyres is the global tyre partner of manchester united football club and konami is the official video game partner of the iconic english club this is the first time that apollo tyres is conducting an initiative of this scale for esports the apollo tyres united league will be held in 3 categories each for beginner intermediate and advanced levels and more than a million gamers are expected to participate the three winners across the categories stand a chance to win a trip to old trafford which includes a matchday experience at the stadium and the opportunity to play inperson against manchester uniteds esports players congratulationsyou have successfully cast your votelogin to view resultthe first phase of the tournament kickstarted on august 26 2021 the finals will be played on september 1 and the apollo tyres united league winners will be announced on september 7 2021to talk about enthralling initiative the president of apollo tyres ltd asia pacific middle east africa apmea satish sharma said as esports grows bigger and bigger in india as well as globally it presents us with a unique opportunity to engage with our existing and potential consumer base among generation z and the young millennials we feel that the apollo tyres united league is the perfect opportunity for us to mark our foray into the evergrowing bandwagon of esports complementing our existing investments in football internationally as well as for the domestic market in india alone it is estimated that there are more than 150000 professional esports players with a viewership of over 17 million people and these numbers are set to grow exponentially over the next few years konamis efootball series which is the gaming title for apollo tyres united league has a long history of supporting esports in the region with pes 2018 featured in the 2018 asian gamesspeaking on the unique partnership naoki morita european president at konami digital entertainment bv said exploring shared partnerships through our efootball partner clubs has been an area of great interest and i am thrilled that this collaboration between apollo tyres manchester united and konami has become a reality our company will continue to innovate in esports finding new ways to support mobile esports players as well as consolessean jefferson director of partnerships at manchester united said it is fantastic to see apollo tyres and konami collaborating in such an exciting and innovative way bringing a new kind of engagement to hundreds of thousands of manchester united fans across many regions this collaboration is a great