mumbai the great online homes festival gohf organised by magicbricks google and group m has achieved over 500 bookings for properties worth total rs 300 crore the 10day property fair generated over 50 lakh visits resulting in over 10 million minutes spent by the visitors the company said in a release the successful conclusion of gohf marks an important milestone for the indian real estate sector we are overwhelmed by the recordbreaking response from customers which signals a paradigm shift in the customer psyche so far as the decision of online property purchase is concerned said sudhir pai ceo magicbricks hopefully the momentum generated by gohf will impart the muchneeded impetus for improved sales in the real estate sector in the days ahead some very insightful observations have come about during this 10 day event emerging markets like kolkata and hyderabad were a surprise given the consumer enthusiasm for realestate deals the response from these markets was at par with cities like mumbai bangalore and pune said magicbricks the fair witnessed over 48000 queries generated from participating cities including markets like bhopal and coimbatore in addition to metro cities like delhi ncr real estate purchase journey today begin on the internet and over the last two years we have seen great traction amongst buyers willing to make purchases online for their dream homes said nitin bawankule industry director google india success of great online house festival by magicbricks reiterates that internet can unlock the value by overcoming the inefficiencies in the offline model and offering rich meaningful and immersive experience to real estate buyers on the internet in both domestic tier 1 tier 2 cities and nri audiences the online fair had showcased properties ranging from rs 15 lakh to rs 2 crore with offers that were not available offline while queries were generate across all price ranges online bookings were primarily seen for those ranging between rs 40 80 lakh we are delighted with the response from gohf said mrsachin agarwal chairman managing director maple group in a short span of 10 days we sold 40 flats and some more are in discussion for closure for the most upcoming areas of wagholi annexe chakan taelgaon projects we are very surprised that many buyers are from delhi and mumbai too and glad that gohf took our properties to a national level to maintain its leadership position in the market magicbricks has announced a slew of strategic measures in the past few months various initiatives such as a highdecibel media campaign including associate sponsorship in ipl launch of new sections on the website such as advice and map search have all helped magicbricks take a clear lead in its category