last 20 years is in serious jeopardy says nadeem mandviwalla ceo of mandviwalla entertainment a film production and distribution company and owner of atrium cinemas the first 3d multiplex in karachi film trade bodies must introspect he says were still in a rebuilding stage but werent left with a choice but to take this call essentially to send out a message to producers in india that they took a bad decision 1200 items are on freelist between india and pakistan has any other trade body spoken like this he asks policy decisions must be taken by the governments thats why weve used the term suspension and not banafter muharram well decide on further action and hope for normalcy to prevail again khurram gultasab general manager of super cinema in lahore agrees two wrongs do not make a right its insane to finish off all our efforts overnight he says loud factions exist everywhere and we resisted from reacting even after mnss threatsit was the trade bodys resolution that triggered a response from us we had to show solidarity with our artistes indian films have been the bestsellers in pakistan followed by hollywood and then pakistani films but right now theres more than just movies at stake says ali chaudhry who heads cinestar in lahore that set up pakistans first imax in 2012 with 11 new screens meant to open in the next two months and 50 pakistani films in the making the entire business will be affected he adds gultasab says people jumped into the cinema business seeing the prospects but pakistani content is not enough to sustain our theatres that have high operational costs and need at least 40 films in a year so how might the ice break while chaudhry suggests both bodies should sit somewhere neutral and devise a rational business plan bhatt insists that political and military issues should be settled first our job is to bring joy and solace to people and thats the need of the hour i hope people in power show us the peace sign soon he signs off