new delhi apr 18 indian consumers feel most secure while shopping online across the asiapacific a new survey finds out according to the latest mastercard online shopping survey more than fourfifths of indian consumers access the internet for shopping while threefourths tend to make online purchases using their mobile phones consumers have cited convenience ease of shopping on the go and an increasing number of apps as the major reasons for buying online overall a majority consumers in the asiapacific 539 percent feel secure when shopping online india leads the asiapacific region with 721 per cent surveyed feeling secure about shopping online this is followed by indonesia 664 percent china 635 percent australia 622 percent and new zealand 598 percent on the other hand consumers in vietnam 34 percent south korea 346 percent japan 366 percent and hong kong 374 percent are more wary of online shopping security it is very encouraging to see indian consumers feel increasingly secure when shopping online the internet of things is creating a more digitallydriven and digitally connected world with an estimated 300 million smartphones in use currently in india said porush singh country corporate officer india and division president south asia at mastercard the top three categories in terms of relative share of online spends are airlines home appliances electronic products and clothing or accessories across the asiapacific eight out of 10 consumers who shopped online last year intend to make at least one online purchase in the first half of 2017 the survey was carried out across 14 markets in the asia pacific and a total of 8738 consumers were polled online in november 2016 on questions relating to the online shopping landscape experience with ecommerce and mcommerce reasons for shopping online and safety and security payment concerns among others sp ard