eccentric engine is leading the way of transforming 2d to 3d digital vehicle retail globally with this new virtual retail cloud for dealers in north america new delhi eccentric engine a digital auto retail experience platform company launched its new virtual retail cloud for dealers at the nada 2023 show in dallas texas the show marks the debut of this new indigenous product in north america after its recent deployment in japan indonesia south africa and omaneccentric engine is leading the way of transforming 2d to 3d digital vehicle retail globally with this new virtual retail cloud for dealers in north america it aims to help dealers with a scalable solution that will show better sell faster the company said in a media release advt a mckinsey automotive report estimates that more than 25 of the current usd 3 trillion new cars market is set to go virtual by 2025 globallythe company registered as eccentric inc in the us and known as eccentric engine in india plans for deep investments in industry agnostic virtual tools which are being deployed first for automotive retail in the us from this month the first showcase of its new metaverse tech is being demonstrated at the north american dealer association nada conference that attracts top dealers and auto oems from january 26 to 29 in dallas eccentric engine signed up two marquee car dealer groups in san francisco bay area steven creek vw and dublin cadillac at the showthe new indigenous platform of eccentric engine went borderless on dec 7 2022 with the citroenzing 3 launch in indonesia for the stellantis nv and their local dealer partner pt indomobil wahana a subsidiary of indomobil group oems or dealers in japan indonesia south africa and oman are deploying the virtual retailing ecosystem with select dealers and oem partners the release saidvarun shah cofounder and ceo eccentric engine said we are excited about the new growth path of eccentric engine that is transforming the company to a global player we look forward to extending the best of virtual retailing to our oem and dealer partners across the world by virtue of virtual retail cloud we welcome new car dealers across north america to adopt a scalable and cuttingedge retail experience advt the us market is experiencing a sea of concepts in automotive retail and metaverse of which several concepts were featured at the 2023 ces in las vegas nv usa earlier in the month at the 2023 nada show eccentric inc demonstrated ready to use solutions on how virtual retailing which encompasses 3d arvr can actually be deployed at scale for north american dealershipsit was evident that the dealers had a broken experience and are yearning to provide their buyers onestop solution to their prospects to enable a faster and intelligent purchase decision unlike other technology companies eccentric engine honed the expertise to deploy and measure at scalethe 3d platform will allow dealerships to design unique virtual retail interfaces to help buyers explore cars