a consumer electronics firm create the demand while citibank only cashed in on it later consumers tend to splurge beyond their means during the festival season on their family and friends he says our brand is about providing financial solutions to fulfil the individual aspirations of our customers responsibly by rahul sachitanand et bureau published on nov 20 2013 at 0400 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app sanjeev kapur hindustan unilever hul unilever nike starbucks anand kripalu homenewshow market maven sanjeev kapur has taken brands citibank india hindustan unilever forward