who would have thought a knit jogger pant with printed shirt and a smart blazer would become an acceptable dress code at work for men says amazons category fashion leader vikas purohit revealing the latest buying trend in mens fashion category the fashion business in india through ecommerce portals is expected to see a turnover of 35 billion by 2020 says experts according to google research every third shopping search on google is fashionrelated and the queries on fashion are growing at 66 per cent yearonyear going deeper into the fashion category the indian men clothing category is giving impressive numbers to the etailers and brands to be emerging as a promising segment to bet on mens fashion in a big way says abhishek verma head myntra fashion brands roadster part of myntras fashion brands is the number one casual wear brand on myntracom amazon who has added the complete mens category three months ago has seen the jump in unique visitors to the site growing at the rate of 150 each month since its launch though the etailer does not record the gender or age of the customer while registering the business has registered a double digit month on month growth over last eight months women has always been the stronghold for us but mens have shown an interesting spike says utsav malhotra gmsales fashionandyou today it contributes a third of the overall business of fashionandyou it would be interesting to note that flipkart has mens category bigger than women with over 1500 fashion brands on platform flipkart has 200 national brands and more than 60 international brands for men the main focus is to provide a wide range of products to the customers at every price point what does he buy tshirts sweatshirts polo tees and denims are the most popular products for men says nagori of flipkart the availability of a variety of fashion casual and denim sportswear brands is one of the key drivers of this category reveals ankit nagori senior vice president flipkart on similar lines it is not surprising that mens category is dominating the sales revenue of american swan at 60 versus 40 in women respectively there is a big influence of sportswear and easy casual in fashion with better fits manish mandhana managing director of mandhana industries adds the last few seasons saw a huge wave of sporty looks this is slowly moving towards smart casuals and formal wear increasingly the lines between casual and formal attire is blurring recently allen solly menswear brand of madura fashions lifestyle has also launched a casual sub brand called solly sports looking at the changing taste for sportslifestyle among men indian men go for cleaner finishings favoring washings over washouts they look for fabrics that are both relaxed and sophisticated like cottons enriched with discreet elements they seek to promote ease without imposing stretch by turning to suppler more flexible textiles the indian male will favor casualwear with a natural feel and it