appoint dealers we see who have handson operations but the main criteria are that dealer principal is based out in that particular area rather managing remotely the previous auto experience is an added advantage we also look at the openness and transparency in the candidate how is digital media affecting your marketing strategyin 2015 our digital spend was five per cent of the total marketing budget today my digital spend is close to 1820 per cent the share of digital is increasing in the us market the digital spend is close to 90100 per cent however in india it will stabilize at 25 per cent still other media are strong and generate lead generation it will take some time for digital to become the largest medium for lead generationhow has connected vehicle app improved customer experience at the dealership levelwe enrolled more than 100000 customers in our toyota connect app which is a big success services booked on toyota connect have a higher turnout ratio than the other modes of service bookings and walkin customers almost 90 percent of the customers turnout it is helping with the campaign and new product announcement it also gives valueadd businesses like accessories and insurance many automakers are coming up with the various formats of dealerships what are you doing in your networkwe are trying to learn a lot from developed markets particularly with toyota and lexus experience there and developing dealerships here we are working to increase the service capacity rather on sales capacity we are not making a big investment on the sales side capacities are good enough to look after our needsmeet mr n raja at indias largest forum on dealers etauto retail forum 2018 by deepanshu taumar etauto published on aug 2 2018 at 0337 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etauto app get realtime updates save your favourite articles scan to download app toyota etautoretailforum toyota yaris n raja toyota kirloskar auto parts private limited interviews homenewswhat guides toyotas dealer policy n raja dmd tkm shares in an interview