a recent nasscom report suggests that the retail market will grow by about 700 billion to 15 trillion by 2030 and a hybrid of offline and onlineenabled sales model can account for over 90 of this addition to the market this is reflected in the rapid adoption of digital technologies by local kirana stores big retail chains and other entrepreneursin a panel discussion at the amazon smbhav summit recently speakers talked about the importance of the open network for digital commerce ondc and how technology and digitisation were key to enable the next phase for offline retail growthopening the discussion anil bharadwaj secretary general federation of indian micro small and medium enterprises said during covid msmes or entrepreneurs who were working in a very informal setting suddenly found that they could leverage technology and reach out to a very large number of buyers and customers with little of additional costs so it boils down to a question of mindset preparation and one could jump on the bandwagon and reap the benefits that ecommerce offers to almost all segments of msmes advt elaborating on this vinod nambiar managing director of more retail limited said the first big challenge was transitioning from an offline into an omnichannel work space technology advancements are rapid and can scare people whether were talking about a shoppers path to the purchaser or about inventory management supply chain solutions i think adapting technology is a real friction point learning about very rapid and evolving customer expectations customers today have a choice whether its category choices assortment choices speed choices fulfillment choices retailers like us have to learn how to adapt to those choices and make that work a big change and friction point is price discovery all retail and channels have to learn how to adaptwith the aim to make micro small and medium businesses tech savvy the ministry of commerce and industry had launched the ondc programme it aims to democratise ecommerce just like the upi changed the payment system in india the ministry of commerce and industry had launched the ondc programme with the aim to make msmes tech savvyin retail we expect to reach a broader cross section of small and medium enterprises and help them to come on stream we think that well be able to let loose the imagination and creativity of a broad cross section of startups to come together and have an equal play in the market thats the present strategy said t koshy ceo open network for digital commerce advt technology in fmcg sector local kirana stores are today a hotly contested space newage digitalfirst companies believe that this large unorganised mass of over 10 million retailers is in dire need of efficiencyled disruption these stores havent been effective in anticipating consumer needs or understanding consumer orientation two things have rattled them revenue maximisation through assortment selling at optimum price and how to keep themselves relevant when consumers shift their shopping preferencesto resolve these issues we need a demand