new delhi radio mirchi indias largest private fm radio is inviting entries from advertising agencies and corporates for the third mirchi kaan awards to be held inmumbai inmay 2006 the radio station which is open for entries for the work aired for the first time between january 2005 and february 28 2006 is confident of witnessing a 30 jump in entries it hopes to receive over 450 entries this year as against 350 last year participants have to submit their entries by march 27 this year category building is an important aspect of radio advertising with a lack of any awards instituted to laud excellence in radio advertising we decided to institute these awards two years back said prashant panday deputy ceo of entertainment network india ltd our objective is to provide a forum through which advertising industry can showcase its creativity reward individual accomplishment and set new standards against which future advertising will be judged work which falls under the outstanding category will be eligible for the crystal award to be awarded agency of the year radio mirchi will sponsor two radio creative writers below the age of 30 to the cannes advertising festival further radio mirchi will refund the entry fees for the radio spots designated as the winner ingold category at kaan awards provided the entry has already made its way to cannes 2006 the jury comprises of advertising stalwarts and topnotch names like abhijeet choudhary agnello dias elsie nanjie gangadharan menon ks chakravarthy kv sridhar mohammed khan piyush pandey prahlad kakkar prasoon joshi r balakrishnan rajat dholakia ram madhvani ram sampath ravi deshpande and rekhanigam the award categories comprise of foods beverages toiletries and household care business products and services health and cosmetic care clothing footwear homes leisure consumer durables automotive and accessories services for household sector sports entertainment travel and leisure media public service retail outlets fastfood stores restaurants and unreleased works in the singlecampaign entries moreover there are special awards for the most outstanding voice of the year radio writer of the year excellence in production and client of the year