id foods has set up 17 outlets of its trust shop across bengaluru there are no salesmen or cash machines at the store only a piggy bank of sorts where residents can drop off the cost of the product they wish to buy bengaluru a small refrigerator containing sachets of idlidosa batter wheat chapatis and malabar parottas stands in the lobby of the bharat golf view apartments old airport road a customer opens the door and picks up a sachet and drops cash into a small box attached to the door no salesman shopkeeper or camera eye to check who put in how much or didnt the stall runs solely on trust pc mustafa founder of id foods is peddling a new concept the trust shop over the past month he has set up 17 such shops across the city a fridge with his companys products popular breakfast and lunch options across karnataka tamil nadu and kerala is stationed in a public place completely unmonitored the trust shop operates in 12 residential locations and five kpmg branch offices the idea is to trust consumers completely when we went to apartment associations with this concept there was scepticism and disbelief but post installation residents have taken to it and given us positive feedback on how the trust shop is a reminder of a value that seems to have been lost in todays world its also convenient since they have 24x7 access to fresh food said mustafa ceo id fresh foods there are no salesmen or cash machines only a piggy bank of sorts where residents can drop off the cost of the product they wish to buy residents dont need to pay immediately but can pay in part as it suits them the stock is replenished every day and is considered extremely convenient by working professionals my wife and i spend long hours at work and on the way home we decide what needs to be prepared for dinner were thrilled with this fridge in our apartment complex because the products are available even when regular shops are closed said rahul gadre a resident of bharat golf view apartment our building security guard asked me madam agar koi baahar se aake item le jaayega toh kya karenge if someone from outside takes something what should i do i said if someone does take away an item without paying nothing could be done said anjali bhate a resident but the fact that consumers can be trusted is just great mustafa said most consumers pay for what they pick up in some apartments collection is as high as 90 and on some days it is over 100 some associations have taken it up as a challenge to ensure 100 payment it is such a positive feeling within the apartment community and in the id team with the pilot project achieving success in bengaluru the company will now expand the initiative to hyderabad chennai and mumbai the honesty shop london the honesty