bengaluru hina nagarajan the md and ceo of diageo india said the company will focus completely on its premium and luxury products the move comes at a time when premiumisation has become a clear trend in the industry driven by young and affluent indiansthe portfolio reshape will happen through attention to our scotch and global portfolio we will be looking to bring in more new brands from our global stable into the country nagarajan said in an interaction with toi one of her first interactions with media after taking charge in july diageos prestigeandabove pa segment which includes drinks like johnny walker and vat 69 whisky and smirnoff vodka contributes almost 75 to the topline annually up from less than half five years ago for the second quarter ended september the segment was up 20 compared to last year they also provide better margins the focus started under the previous ceo anand kripalu nagarajan said she wants to take it to the next level it was earlier a combination of moderate growth and margin expansion referring to the time when the company was trying to move out of vijay mallyas shadow now we are making a very big shift to have doubledigit profitable growth we will accelerate our luxury and premium portfolio play stronger in upper prestige and also reshape the value in both lower prestige and midprestige segments she saidthat level of focus will not be given to the popular segment lower cost drinks such as captain morgans rum and bagpiper whisky no the innovation for premium will not be applicable for this segment nagarajan said the company is reviewing its popular brands it may franchise more of it to third parties or even sell some of those brands