kolkata hollywood and bollywood now beckon graduates of the indian institute of management calcutta iimc students of the premier bschool are already handling projects or giving marketing ideas for top production houses like fox star studios and yash raj studios say sourcesiimc is running a secondyear elective sports entertainment media marketing which helps students learn the nuances of film marketing and distribution it has given students a rare opportunity to interact with top names like ashish patil the vice president of yash raj studios and business and creative head of their new youth film venture senior management executives like harish krishnamachar ceo of world sports group responsible for brand management of gautam gambhir and sachin tendulkar yogesh karikurbe founder ceo of magus entertainment and ravi kant sabmavis the marketing head of kingfisher airlines and marketing head of force india have given speeches to iimc studentsit motivated many of us to join movie production houses which not too many iimc grads have done before ashish patil explained to us the huge potential for management graduates to succeed in film marketing and strategy making said iimc student karan nayyarpatil wanted iimc students to chalk out a marketing strategy for the future releases of yashraj films around 80 to 100 students participated in the competition nayyar has already interned with fox star studios the indian wing of 20th century fox he was actively involved in the marketing and distribution of a few hollywood blockbusters like predators starring oscarwinner adrien brody the tom cruise starrer knight day and actionfilm ateam i was involved in deciding which theatres the movies should be released and also which regions should be preferred based on the audience profile nayyar said fox star studios has now decided to make bollywood flicks like dum maro dum starring abhishek bachchan and directed by rohan sippy and force starring john abrahamwe are exploring new areas which offer a lot of job opportunities to management graduates it can be in sports and entertainment which are undergoing a transformation and are becoming professional many sports management companies are hiring senior management executives who are from bschools after getting exposure in one industry they are shifting to these new emerging areas while senior managers can take up leadership roles there are opportunities for fresh management graduates too said visiting faculty member of iimc chandradeep mitra