and this summer it might drop even further attracting more indians maybe some business travellers as well bickford recalls that with aman there were a lot of restrictions no pricing flexibility very high management fees and marketing was handled out of singapore the hotel has also decided to open itself up to the younger lot in the city and has turned trendy for one it will use the social media twitter facebook pinterest to attract the midtolate20s crowd making it a hub for young people it has been working with artists and fashion designers doing trunk shows putting up art around the hotel that is mostly on sale you can have a meal for two for rs 3000 with a drink or two she says the challenge for us is to sell this new hotel as a not really expensive hotel and appeal to the younger set as well the 40room hotel with 28 apartments is spread over 7 acres and was rebuilt with aman specifications when dlf bought the chain for 400 million in 2007 it spent rs 400 crore to rebuild it but once it was decided that the aman tag will go irrespective of who buys the chain dlf went about refurbishing the property when dlf bought the chain in 2007 the indian economy was riding high and the company had big plans in the hospitality space it had tied up with hilton to build 100 hotels when the downturn set in the plans were put on the backburner as their core real estate business was suffering and needed all the attention that they could give to get it back on track by 200910 the company made its intentions clear to sell noncore assets to reduce its mounting debt the aman brand would have given them a much better marketing presence because of its global network says aashiesh agarwaal real estate analyst at edelweiss securities