the infrastructure projects like the metro line highways power etc are in place arora said vijay gupta the chairman and managing director of orris infrastructures says that once this policy implemented it will ease the process of sale and purchase of land freehold land has for long been a major demand in noida and greater noida the objective of the new ownership policy is to control the use as well as transfer of land gupta says ashwani prakash the executive director of paramount group says that the authorities responsible for developing urban areas in up had started allotting land to developers on a freehold basis long ago this decision was taken by the government of up after the authorities were faced with the complexities of leasehold land in view of the positive experience of this freehold policy the noida authority which comes under the industrial department of the up state up industrial development act 1976 may have taken the decision of allotting land to developers on freehold which will definitely remove the complexities of the system and help avoid procedural delays this will be a major respite to developers and help in speeding up projects this will in turn enormously benefit end users and customers prakash says anuj chaudhary the director of panchsheel buildtech says this is great news for customers they should feel relieved and welcome the longawaited change in the policy this will bring a muchneeded credibility and transparency in the industry and customers are the greatest beneficiaries when land will be allotted on freehold it will entitle buyers and make them the actual owners they will not need to obtain transfer of memorandum and it will ease the whole process of sale and purchase of land