temp workforce hiring among summerfacing product marketers services providers and retailers has increased 2025 over last year in the country amid the ongoing heat wave which is pushing demand for cooling products recruitment and staffing firms saidsummer seasonrelated temp hiring for aftersales service technicians has crossed prepandemic levels at close to 25 while instore workforce demand has increased 1520 over the previous year said balasubramanian a vicepresident at hiring firm teamlease serviceswhile the onset of peak summer has been late in the north with unseasonal rains in march and april central and east india specially have been facing heat wave conditions for well over a month advt companies making summerfacing products said the demand for temp workforce is set to rise further as the heat spell is forecasted to increase over the second fortnight of may and junewith the heatwave in north india setting in only in the past few days demand in the region is expected to pick up now said kamal nandi business head and executive vice president at consumer durables and appliances maker godrej applianceswhenever demand for cooling products increases it does lead to higher demand for workforce across the value chain whether its manufacturing retail installation or aftersales nandi said we are prepared to ramp up the temp workforce across the value chaintypically temporary workforce hiring escalates during the peak summer apriljune quarter when demand peaks for appliances such as airconditioners and refrigeratorsmanu saigal director general staffing at adecco a staffing and recruitment firm told et that owing to the topical heatwave in india there is a 2025 increased demand for skilled labour including ac technicians electricians and emergency response personnel to manage new installations and optimal functioning of cooling systems infrastructure and public health ondemand home services providers such as urban company have been running commercials to push their ac aftersales services across markets with offers of prompt customer servicing and onboarding more trained service and repair workforce advt an executive at a national consumer durables retailer said we have onboarded more executives in the west and south region to cater specially to after sales services for customers while some of that demand is for installation a lot of it is coming from our existing customerscentral weather forecasting agency india meteorological department imd has forecasted a fresh spell of heat wave over central and east india earlier this week the andhra pradesh state disaster management authority too has cautioned citizens of a severe heat wave and issued guidelines and alerts to deal with any weatherrelated emergenciesbased on recent research conducted by ciel hr services on the consumer sector there has been a 110 surge in job demand within this industry over the past six monthsdespite the sluggish economy consumer purchasing behaviour in india remains optimistic indicating a positive hiring outlook within the consumer sectorthe majority of job opportunities lie within salesbd business development marketing and it roles with a noticeable increase in midsenior level positions in the current job market said aditya mishra chief