his second name is synonymous with automobiles in this region but 36yearold rahul kale does not find selling vehicles interesting so he trained his interests on the herbal cosmetic unit which his family had set up but was on the verge of being wrapped up in early 2000 armed with an mba degree from paris he applied himself into this field which he describes as creative and challenging and is today holding his own in the highly competitive cosmetic market his interest in hindustani classical music which he is learning has taught him to build slowly on his repertoire his passion for cooking ensures that he gets the right mix even professionally this second generation kale is amused at all the talk and hype around industrialization of vidarbha and feels that it would do the region good if the growth here is driven by the local business community q you family is a well known name in automobile dealerships why did you opt for manufacturing of cosmetics a this business did not interest me much and while i was completing my mba in 2002 i began thinking what to do puma as this arm of our business was known initially had been started by my parents but they decided to close it down i thought that it would be good to turn it around as this was creative and very challenging too i had a fair interest in ayurveda and so revived it in a new format only the premises and the staff has remained the same iraya is the new brand name and we are supplying to 150 spas all over india we manufacture 250 products which are exclusively for professional use the retailing is done through the spas and now we have started a store in delhi q as gen next entrepreneur how do you think vidarbha can emerge as an industrial hub a there are two issues here i think the local enterprise is stuck in a trading mindset most of the businesses here are related to trading we want industrialists from outside to come here and trigger an industrial boom instead of waiting for that to happen or depending upon the government to change things for us i feel the local entrepreneur should seize the initiative of course units like tcs and infosys can be the game changers as they operate on a very broad scale but here we need to look at cities like indore there the people have a very positive mindset we have to think about nagpur in terms of a global city q you have actually grown up hearing about mihan and how it would change the fortunes of this region today how feasible is this project is there a need to reinvent it a mihan was a fantastic idea but vis a vis nagpur it was ahead of its time maybe we overestimated ourselves and looked for very short term gains through it all the hype that was built around created