increasing trend amongst young families in all parts of the country especially the metros and mini metros to participate in all major festivals irrespective of their personal religious inclinations he adds big bakers the emergence of organized bakery chains in all parts of the country has contributed to the rise in the christmas cakes market while earlier star hotels and a handful of renowned local bakeries used to steer the christmas business one now sees much larger participation both from consumers as well as retailers there is a pickup also in transactions on etailing platforms although numbers are difficult to come by cakes are also more than a metro phenomenon qusai khorakiwala director of monginis a mumbaiheadquartered cakes chain says even small towns are accepting the product monginis runs 16 factories has 700 cake shops and over 1000 distributors across india with plans for 1200 outlets by end2014 similarly elite foods a thrissurbased food major also sees huge opportunities in the business of cakes this season elite has added two new speciality cakes black forest and gingernhoney for the festive season across india the company is also carrying out a cake on wheels promotional activity across kerala throughout december kolkatas iconic confectionery outlet flurys too sees a big opportunity and has recently opened two new outlets in navi mumbai started way back in the 1920s the chain is now owned by the apeejay surrendra group we plan to have new outlets across the country in a tieup with the park hotels which is also owned by the same group says vikas kumar executive chef at flurys kolkata our brand has a legacy of over 90 years and we hope to cash in on our popular products this xmas season he adds by ishani duttagupta et bureau published on dec 22 2013 at 0128 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app christmas cakebaking business homenewswhy only christmas corporate orders demand in metros spur customised cakes business