passion economy is a buzzword you might have heard on the internet it is about a community built by people who are doing what they love aligned with their passion and creating a successful business out of it whether it is sharing their knowledge about fitness and health with their community or building a group that is equally involved and enjoys all the fanfares of the beauty world as you do passion economy has created a new line of business with the acceleration of the social media passion economy is now growing rapidly with tailwinds from other economic trends such as the gig economy and ushers in a new era of not just storytelling but also commerce fueled by their passions these passionpreneurs as they are called are capturing how careers can be whatever one chooses swagatika chand stands as a perfect example of what it means to be a passionpreneur an it professional swagatika chose to pursue her passion for fitness alongside her corporate job in a short span of time she has evolved as a fitness influencer with over 2000 followers in her instagram community of health and fitness enthusiasts she believes that being fit and healthy is the best fashion statement a woman can have and regularly conducts online home workout sessions and shares nutrition tips with people who share her passion for health fitness swagatika chandcongratulationsyou have successfully cast your votelogin to view resultbut how can these passion projects help build a sustainable career it has given a new avenue for one of the oldest and most prosperous paths of entrepreneurship direct selling direct selling is one of the fastestgrowing sectors today offering individuals the opportunity to earn supplemental income and establish successful business venturesand today with the accelerated adoption of social media consumers are more interested in understanding the story behind a brand and making purchases from informed and educated sellers and influencers in addition to this the boost in ecommerce sales has ensured an increased interest from the tier 2 4 cities thereby broadening the market this has helped many passionpreneurs build successful business ventures around their passion and create social communities based on shared interests abisesh mohapatrathere are various inspiring stories of people who have flourished with the help of direct selling abisesh mohapatra is one such name an mba in marketing and operations abiseshs passion for fitness health and wellbeing led him to tread the path of direct selling a secondgeneration amway direct seller the bhubaneswar resident had seen his parents build a successful business with amway with just their hard work and decided to follow suit today he is a fitness influencer and wellness coach with a strong following of over 2500 health and fitness enthusiasts in his instagram profilepassionpreneurs are driven to make a livelihood by pursuing avenues that are unique but true to them one of the factors that has led to an increase in the number of passionpreneurs in our country is social selling making