bengaluru nestled in a narrow lane in south bangalore is a startup that has developed a virtual trial room for the feet to find an exact fit through selfies not surprisingly findmeashoecom is in talks with all major ecommerce firms in india as well as a few global shoe brands for partnerships with three pictures of your foot the startup can assess the right fit with a 95 accuracy we digitised the art of fitting into the pseudoscience of fitting said cofounder and chief executive anand ganesan a former executive of intel we never had to do a sales pitch there is so much need for it findmeashoecom represents a new breed of startups that are developing technologies for online retailers such as flipkart that are positioning smartphones at the center of their digital strategies to sell clothes shoes furniture and other such products that require high shopper involvement to address this other than findmeashoecom whodat has developed technology for shoppers to visualise home decor items in their homes and hyderabadbased wazzat labss technology helps users search and shop for products photographed on their smartphones amazon has reportedly bought pittsburgbased shoefitr which has developed a 3d technology for digitally identifying the right shoe size today many of the technologies that were considered remote are becoming imminent 3d visualisation printing image recognition virtual reality and the likes are becoming a reality said shamik sharma myntras chief product and technology officer we are focused on creating such unique experiences for shoppers and are investing deeply in technologies like these some websites like myntra require smartphone users to download their mobile apps to shop having shut their mobile websites smartphones given that they are equipped with location sensors cameras and microphones can make the virtual shopping experience more personalised with the right technology embedded in the retailers apps mobile requires companies to solve for technology customer acquisition and distribution differently companies have to build technology to solve for network connectivity latency and reliability fundamentally differently said mausam bhatt senior director of marketing mobile and digital at flipkart location collaboration image recognition and richness of data all lead to rethinking of core assumptions smartphones are becoming common in india with both handset makers and mobile operators dropping prices and according to a study by google shopper marketing agency council and marc research in 2013 79 of smartphone owners in the country used their handsets to shop india is expected to become the secondlargest smartphone market in the world with 200 million users in 2016 next only to china according to research firm emarketer all the three mobile tech startups et spoke with have already signed up or are in talks with large ecommerce firms wazzat labs a twoperson company started in march last year is eyeing profits by the end of september having signed up online fashion retailers such as limeroad and voonik bengalurubased whodat which counts online furniture retailer urban ladder as a client has signed 10 customers globally in the two