all key ingredients to build a complete lifestyle brand together we want to build a robust platform and customer ecosystem for our native textiles and crafts both in india and across the world so that our crafts receive the honor and recognition they deserve in international couturethe partnership aims to highlight indias reemerging role in the international couture industry through parallel tracks of sustenance and innovation the goal is to reinterpret ageold designs motifs and patterns that nest under the vast repository of crafts for modern accessories stylish textilerich clothes and distinct couture from india this very optimistic collaboration will further the work i started in researching and reviving indias textile history and wealth while highlighting our design ability its a story that needs to be told again once upon a time india had 57 of the worlds gdp dependent only on its textiles said ritu kumar the founder of indias oldest fashion house the partnership will continue to build the business through the patronage of indian craftspeople this will be achieved through skill enhancement and technological enablement of crafts and market engagement across retail channels in india and international geographies