sales days are supposed to be moneyspinners for ecommerce sites new delhi the battle for customer acquisition has taken a fresh turn with the top online marketplace companies amazon and flipkart roping in alister celebrities to push their brands for the first time since it began operations in india amazon has roped in amitabh bachchan alia bhatt and salman khan among a few others to promote amazon prime video and its upcoming prime day rival flipkart named ranbir kapoor and shraddha kapoor as its brand ambassadors last monthamazons promotion for both prime video and prime day titled keep that smile on this prime day also features rani mukerji varun dhawan and salman khan urging viewers to keep smiling on prime day and watch prime video advt amazon india which is set to kick off its prime day today july 1617 has introduced a virtual reality experience which includes setting up experience zones in malls across metro cities where the screens will also flash the videos featuring celebrities like bachchan promoting it india is the fastest growing market for prime globally with over a few million prime subscribers the number of prime customers in india has doubled in the last 12 monthsflipkart has rolled out a film each featuring ranbir and shraddha kapoor offering kidults fashion adviceflipkart chief marketing officer shoumyan biswas said bollywood celebrities are one of the leading inspirations for fashion and so it was natural to associate with two biggest fashion icons as brand ambassadors for flipkart fashion the campaign reiterates flipkart as a fashion destinationendorsing flipkart fashion the campaign is now being rolled out across television digital print and outdoor mediumvijay subramaniam chief executive of talent management firm kwan the agency representing ranbir kapoor said ecommerce companies have fairly sizeable media budgets compared to say a traditional consumerfacing company and hence the campaigns are more visiblekapoor one of the highest paid celebrities in the country is learnt to have inked a multiyear endorsement deal flipkartecommerce companies have been by and large using celebrities to promote sales events for example bollywood stars hrithik roshan and deepika padukone separately coown brands with myntra last year lakhs of myntra customers received recorded phone calls from padukone and roshan pitching myntras flagship end of reason sale both padukone and roshan sell their respective celebrity brands of all about you and hrx and myntra has been using the duo extensively to pitch products via television ads and social media and calling consumers with recorded ads advt hi this is deepika padukone get ready to shop all about you the recorded message of the actress said promoting her brand during myntras sale last year by ratna bhushan rasul bailay et bureau published on jul 16 2018 at 0852 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our