commentindias reliance industries ltd is also finetuning its own ecommerce thrust by creating a hybrid onlineoffline retail platformso far retailers have only scratched the surface by roping in highincome customers in indias large metropolitan cities rural areas and small cities offer fresh opportunity the retail battle for indian consumers will be on display again in early november during the festival of diwali indias version of christmas and thanksgiving combinedvijay shekhar sharma founder and chief executive officer of the alibababacked ecommerce company paytm mall says he ultimately sees wideranging impact from the billions pouring into the industry he predicts that small momandpop shops will soon be armed with retail technology as well as cloud and payments productssharma is also the founder of one97 which runs the paytm digital payments app berkshire hathaway this week invested in one97 becoming the latest global player to bet that digital payments will surge as indias increasingly affluent consumers shop onlineindian retail will get digitized at an unprecedented scale sharma said its every nook and cranny will get altered bloomberg published on aug 30 2018 at 0405 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app jeff bezos modi government alibaba group future group flipkart walmart warren buffett india berkshire hathaway homenewsindustryjeff bezos warren buffett bet on a 250 billion unclaimed internet market