have time informs saravananthe animated rabbit did ittelevision was used extensively to publicise the film we had this clipping of an animated rabbit bumping into rajinikanth in the promo and that attracted kids who forced their parents to take them to the film he says and credits this song as one of the reasons for the success of this film raja chinna roja ran for 175 days and was a bonafide hit in to bring alive the folklore and legends associated with ramayana said tiwari indira gandhi national centre for arts has already been at work it had last year invited papers on ramlila