to influencer marketing unlike the carefullyconstructed captions and the heavily edited product shots of the previous years influencer content this year have all been about the raw and real aesthetic which is something that will most likely be carried forward to 2021the trend of authenticity in influence marketing will continue to prevail in 2021 and considering the dominance of genzs in the social media platforms this trend is only destined to evolve further regarding the medium video content will continue to attract more audience engagement over unanimated posts in 2021 as well5 faster deliverywith the cutthroat competitions going on among brands to be on the top everyone is thriving to be the best in every possible aspect this has also led customers to expect nothing less than exceptional in the products as well as in the services from the brands shoppers are even willing to pay for this service when it comes to exceptional services faster delivery is one of the parameters to judge a retailer brands are also eager to leverage this trend with the help of delivery robots and other order fulfillment technology evolving in 2021 today everyone is constantly in a hurry in this modern world and the expectations for sameday or even faster delivery is on a rising trend for the same reason the author of the article is director of cantabil retail india etretail published on dec 26 2020 at 0114 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app cantabil retail india retail online shopping apps deepak bansal covid19 pandemic home deliveries artificial intelligence ai careful consumers potential customers homenewsindustryexpectations of retail sector from 2021