bengaluru chumbak designs has extended its product offering with a new category apparel for both men and women will be part of the bengalurubased companys repertoire of product categories as it looks to position itself as a home grown lifestyle brand 75 will comprise of womens everyday wear and the balance for men priced between rs 395 rs 3000 the apparel range moves beyond indiathemed designs to more generic and global imprints that will be contract manufactured across india it is launching collection one of this category with 500 unique skus apparel is a large market we wanted to be in very few indian brands have managed to make any mark in the market said vivek prabhakar cofounder and ceo chumbak 2014 onward chumbak has been reinventing its designs from pure india themes to india inspired visuals alongside it moved from kiosks in malls and shopinshops sis to fullfledged retail stores starting with bengaluru currently it has 11 stores across mumbai delhi bengaluru jaipur cochin and hyderabad it also launched home category including furniture and crockery at the same time by march 2016 it plans to have 1820 retail stores totally the capex for each store said the ceo is rs 4060 lakh excluding rental the company plans to gradually phase out kiosks 40 across 16 cities and sis over the next fourfive months and replace them with large stores alongside it will ramp up ecommerce and mobile channels for sales we are putting brand above everything customers could not connect a kiosk and a large store of the same company kiosks do not represent who we are said prabhakar on reasons for changing the firms retail strategy we are also looking at taking chumbak to us and either middle east or the far east with our own stores in the future prabhakar said seedfund and matrix partners are investors in the company the company launched in 2010 as a gifting and accessories company selling indiathemed souvenirs it will break even next fiscal and turn profitable as well the company did not disclose further financial details by shonali advani et bureau published on oct 8 2015 at 1222 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app launch company expansion business expansion chumbak designs vivek prabhakar new category homenewschumbak launches apparel category for both men and women