annual sales of most electronics companies and they say demand could continue to exceed supply over the next few months in such a scenario the pricing is likely to hold during the festive period said a spokesperson at xiaomi india the countrys largest smartphone brandalso over the years brands have bridged the pricing parity between online and offline and pricetags are now mostly similar at both channelskamal nandi the business head at godrej appliances and the president of consumer electronics manufacturers body ceama said the partnerships of the brands have become stronger with ecommerce marketplaces during the pandemic and they are maintaining prices the conflict between channels on discounting have disappeared he said by sagar malviya writankar mukherjee et bureau published on aug 21 2020 at 0818 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app discounts festive season consumer electronics flipkart pandemic apparel retailers godrej ecommerce lockdown online homenewsindustryapparel and electronics makers will not offer steep discounts this festive season