bengaluru flipkart is once again focusing on the web and the desktop industry analysts believe its a move that is partly the result of cofounder binny bansal taking over ceo reins from sachin bansal ten days ago as also due to amazon gaining mind share thanks to its advances on the web in india over the past few months indias largest ecommerce company had shifted its attention almost wholly to the mobile app however its latest communications and advertisements for its republic day sale mention wwwflipkartcom as prominently as the mobile app all the flipkart sales events starting from august last year including the sales around independence day dussehra diwali christmas and new year were apponly just last month at the annual brand conference of myntra flipkarts fashion subsidiary sachin had said the company was a firm believer in a mobileonly strategy sachin said the ecommerce company would not be able to become an integral part of indias mobile revolution if employees at the firm still thought with a desktop mindset when contacted on wednesday flipkart sent the following statement at flipkart we continue to follow the mobile first approach while a great majority of our customers shop from their mobile devices we also have a base of customers who use the desktop this republic day sale will provide both mobile and desktop shoppers exciting offers on products across categories to shop from the statement indicates a departure from the mobile only strategy to a mobile first strategy rival amazon has been a big beneficiary of flipkarts focus on mobile over the past few months the global ecommerce giant edged past flipkart on the web in terms of traffic while also narrowing the yawning gap between the two firms on mobile it has also been reported by some media that binny wasnt as enthusiastic about the mobileonly strategy as sachin was reports have also said that most investors and senior management of the company did not want flipkart to give competitors any chance to chip away at its leadership position mobile platforms contribute to as much as 70 of all ecommerce transactions in india myntra became the first big ecommerce company in the world to shut its website desktop and mobile to go apponly however last month myntra brought back its mobile website flipkart had also shut its mobile website last year only to bring it back on wednesday flipkart separately issued a release quoting internet traffic data firm similarweb saying the company is far ahead of rivals like amazon and snapdeal on mobile platforms the data for december shows flipkart enjoying a 47 share of visits among the major shopping apps in india myntra was in the second position with over 16 share of visits and the combined traffic share of flipkart and myntra stood at 63 amazon was in the third position with 16 followed by snapdeal with 14 flipkart valued at 15 billion has more than 50 million registered users and sells over