corporate approach is traded in for one of transparency and entrepreneurial spirit which also means a greater degree of responsibility for ones own decisions based on inputs from karthi marshan head marketing kotak mahindra group and vasuta agarwal vp and general manager india inmobi auto learn digital is catching up with the biggest influencer in the category word of mouth customers research online compare models and seek feedback on ownership experience existing customers are very interested to know about what is new with a brand and associate themselves strongly with its success hence companies need meaningful engagement throughout ownership and beyond digital can also help build engagement for the launch of mahindras kuv100 which is targeted at the youth the company ran a dubsmash contest kicked off by brand ambassador varun dhawan it also put out a mash up of the top dubsmash videos received from its fans unlearn supplying the consumer with excessive information this applies whether it be advertising or direct communication in this world of information overload customers pay attention to only relevant and clear messages based on inputs from vivek nayer chief marketing officer auto division mahindra mahindra and ashutosh dixit director sales marketing and service skoda india tech firms learn trust is built via offline communication even for online native brands a healthy mix of offline and online media is required comarketing executed well can be very powerful when one associates with trusted brands some amount of consumer goodwill seeps through new markets can be unlocked via going further afield both geographically and in targeting prospects when the right people are given the right tools anything is possible besides offering a comprehensive range of pcs for students across the price spectrum hp has been working with the government of andhra pradesh to pilot a digital classroom in guntur unlearn being always on while important and an aid in building trust it is also prohibitively expensive which is why a judicious use of marketing alliances with consumer brands is a good workaround to ensure presence on air throughout the year either through own media or through copromotion with partners creating occasionbased ads even as hp helps teachers and students take learning beyond the classroom it wont release a happy teachers day ad or indeed any other occasion based ad without a clear value proposition attached to it based on inputs from shankar nath senior vice president paytm and lloyd mathias marketing director consumer pcs asia pacific japan hp social media learn brands should use social and technology to complete the purchase loop social technology purchase enough tomtomming about the likes and love your brand got did all those engagement scores lead to purchase buy now has ensured that social shopping becomes a reality and the roi for social media marketing is not elusive for brands anymore unlearn working to a perfect script live streaming constant use of facebook live and periscope has changed video consumption behaviour viewers devour