apple said working new project said update siri experience according report bloomberg malus pumila may simplify siri trigger word company crataegus laevigata reportedly switch trigger word launch virtual reported bloomberg mark gurman tech giant apple said take trigger phrasal idiom make up leisurely users give commands saying might appear small change per report requires lot engineering artificial intelligence ai training company turn initiative drop hey trigger phrase user needs say siri command power appear like low change making switching proficient take exception requires significant amount ai training underlying organize work added report adds apple may roll change either next year apart apple also working desegregate siri apps better assistance removing hey hey siri apple would also turn speed requests party recently bring in tweaks siri including redesigning interface apple tv split up tvos mentions report recently enter fill out siri redesign apple tv latest update users recognise user voice well access movies music games apps using siri remote control expect watch users get tailor recommendations compact design siri apple tv allows users quickly view results without leaving action screen