interact with the consumers at the retail outlet they feel quite satisfied and comfortable of course everybody would like prices to come down and we would also like that as well but as and when it happens we will surely do it but the present situation still far better than what it was three four months back going forward now that there will be additional levy of gst on unpackaged foods what is it going to mean for a company like adani wilmar also we are waiting for the full integration as far as kohinoor goes adani group is certainly on a shopping spree across sectorson gst we have been following it up with the government and different authorities that there has to be a level playing field when you want investments in terms of higher capacities better packing lines better quality products let me tell you the government has understood that there are brands who are using this to bypass the 5 gst only 10 of the staples are branded today 90 are still sold loose so from the consumer point of view we do not see a great difference what will happen is that in the urban areas people buy branded rice or wheat or staples or dal besan pulses now that these brands are registered brands the quality will be good as there is some onus on providing better quality now all this will give a lot of benefits to organised players like adani wilmar we have presence in all the categories where the gst has been issued like dal besan wheat flour maida sooji and then basmati rice nonbasmati rice in all these categories we will see better branded share coming up and that will be good for the organisation as we can invest more in building higher capacities and go all out on expansion as for mergers and acquisitions we are continuously looking at compatibility in terms of brand fitness or distribution fitness or organisations goal fitness now we are in the staples basket we feel the country will consume better and better quality staples in days to come the share of branded products will increase and so we are looking at asset or brand purchases like we have done in the case of kohinoor to augment our basmati rice business this is a continuous affair there is a team which keeps on working on it and eyeing such types of opportunities et now published on aug 4 2022 at 0328 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail