poonam soni has been creating bespoke jewellery since more than two decades and after many iconic collection sonis new penchant is her platinum collection the first designer under the platinum guild india programme sonis collection is hallmarked by pgi her platinum collection is definitely revolutionary with exquisite signature coins minted in gaudi motifs a mens line comprising platinum coins vilandi and neon colours even though my platinum is bold i see it worn by women who have a flair for style and are fashionably chic i dont see my platinum on jeans or worn in a casual attitude the idea of the platinum collection evolved in a chance meeting between soni and vaishali banerjee country head platinum guild international when i told vaishali over the phone about my idea of coins there was silence at the other end says soni vaishali who said that she couldnt imagine a collection out of coins was visibly moved at the formal viewing of the collection says vaishali about poonams collection poonam has a been pioneer in the field of jewellery design in india poonam has taken platinum and made it her own and given us a new design language for platinum in india poonam has created many iconic collections and connected with louis vuitton moet hennessy in paris prince albert ii of monte carlo in fact recently soni featured in the collectors book of the finest jewellery pieces along with masters like cartier bulgari chopard rosenthal etc her collection invited a reaction by none other than the legendary michael kors soni brings an artists eye for colour detail and imagination to her magnificent oneofakind pieces says michael kors an editor of an international luxury magazine compared her to coco chanel soni says sometimes i have to rediscover myself i design with intuition and mood