this diwali season has seen the highest ever average selling price asp for mobile phones both online and at offline outletsretailers have seen a 1215 jump in asps as a shortage of the devices in the market due to supply chain issues has forced customers to grab the first phone available even if it is for a steeper priceaccording to consultancy firm counterpoint research the asp for phones in online sales was rs 19000 this year compared with rs 17000 last year and rs 13000 in 2019 this is the highest asp recorded for handsets for both online and offline partner neil shah said advt indias festive shopping season this year kicked off during the first week of october when online retailing platforms amazon and flipkart announced their great india festival and big billion day sales respectively the sale period peaked during the just gone diwali weekendthe need for a sturdier smartphone amid continuing online education and work from home also propelled customers to go for more expensive devicesat olineo nexus india which has 114 retail stores in mumbai nashik and bengaluru customers had queued up during diwali for phones costing rs 15000 after discounts and exchange offers compared with rs 9000 last year managing director vibhooti prasad saidbrands are not able to give great options below rs 10000 and that is actually pushing up the asps consumers have also realised the growing dependency on smartphones need for quality hardware and specs so might as well spend a little more said idc india research director navkender singha major factor for the price increase was supply chain issues amid a shortage of shipping containers brands had to airlift phones besides a year plus of chipset shortage and import curbs at airports and seaports in china have also crippled supplies in the consumer electronics sectordue to containers and supply issues components are getting costlier and several times air transport is used which has pushed up the end prices singh said advt a mumbaibased retailer said the rise in asps is not just in metros like delhi mumbai bengaluru chennai and kolkata but also in smaller cities and towns the asps there outside metros may be lesser but they have breached previous records customers do not want to wait for a cheaper option and have used various payment options to stretch their budgets he saidanalysts said there is also a large mass market for refurbished phones market which is making up for the unavailability of good options in the entrybudget segment and has seen healthy growth in the past year and half by devina sengupta et bureau published on nov 8 2021 at 0856 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community