when we can exceed our customer expectations then we will improve our market share honda motorcycle scooter india the countrys largest scooter maker says it will never give up on the massmarket motorcycle segment even as the company inches closer to hero motocorp for the no 1 position in the indian twowheeler market being the largest contributor to hondas global twowheeler sales the pressure is immense on the company to grow volume in india the local units president minoru kato tells ketan thakkar edited excerptsyou have a very low market share in the motorcycle segment what is your strategy to participate in the large massmarket motorcycle segmentbasically as you can imagine from the customer point of view our competitors like hero motocorps splendor has a very strong brand we are a newcomer in that space and a challenger it takes a very long time to build a motorcycle brand advt our philosophy is to never give up however within the motorcycle segment we have the no 1 position in 125cc with the shine currently we have the livo and dream series in 110cc then we have 125cc with the shine we are going to upgrade our motorcycles with more fuel efficiency and good ride handling yes customers are preferring the hero splendor but we will not give up on mass marketdo you ever see yourself getting into the entrylevel massmarket motorcycle segment like the bajaj ct100 or hero hf deluxewe will not get into that segment our target segment will be the splendor segmenteven within the premium motorcycle segment you have a rather scattered presence what will be the focus going aheadwe have a strong intention to introduce new products in the premium segment in the future post the bs vi emission norms implementation april 2020 right from 160 200 and 300cc segments they hold a big potential we have been conducting a lot of surveys to understand what segment we should get into in the future a cruiser or a street bike etc we need to be careful with the cruiser globally cruisers have a relaxed riding position but people here call royal enfield a cruiser which has largely a streetbike stance so we need to be careful in understanding indian customer needs and come out with the right solution advt do you think there is a big potential to tap into rural areas with your scootersthe cliq scooter was our attempt to target entry buyers a lot of people appreciated it some people moved from mopeds and motorcycles to the cliq it will be our product for the rural buyers for its rugged and tough character and the space for luggage there is no need to have a different approachwhat is the expectation from the headquarters is attaining the no1 position on your radarthere is big pressure from honda motor japan they have big expectations from india to contribute significantly to global twowheeler sales we have to plan our numbers based on the new capacities that