heartwarming but jyala too insisted on the need for new content of course the occupancy from october 15 has had peaks and valleys it has been uneven but once new hindi films start releasing the graph is surely going to go up and up devang sampat ceo of cinepolis told etimes we have registered good response especially in karnataka all this despite running a limited number of shows in many places going forward and as soon as maharashtra opens up things will only get much better because besides sooryavanshi and 83 there are at least 89 bollywood films which are ready and lying in the waitcorona could not kill theatresexhibitor of west bengal satadeep saha who controls 15 outlets and owns about 20 said the number of people coming inside the theatres to see the films has risen by 50 per cent every day i havent cancelled a single show from oct 15 and mind you its just dream girl shubh mangal saavdhaan kedarnath thappad and marjaawan till now it is clear that corona ki vajah se cinemas khatam nahin hue hainott is no competition for theatres big stars prefer big screensjyala also said that once the theatres open fully throughout the country filmmakers would like to release their films in theatres first and not on ott adding i understand though that some of them went to ott as their films were held up dutta too eschewed that the theatre industry will not take a beating from the ott as soon as they are allowed to press themselves fully into function about 40 films have gone to ott in 7 months in our plexes we release about 10 films in a week which means we clock nearly 40 in a month we are not in a business of a perishable commodity there are films waiting to release in theatres the ott option was available even beforethere could be financial obligations with the makers who drove to ott platforms during the lockdown but it makes sense for every filmmaker to release his movie in theatres because 65 per cent of his total revenue of every film comes from theatres soon woh nahin bechenge ott par asli revenue toh yahan banta hai wahan to ek aadmi ek cheque kaatkar ek baar de deta hai the onetime cheque the lump sum amount can never match up to what a producer will generate from theatres sampat said that only 3 per cent of india watches ott and cinemaviewing is done by 10 per cent and had a telling statement to add big stars would want their movies to come on big screen firstpvr is also going all out to get interactive with its patrons now we are clapping and thanking each and every customer for each and every person whos entering the cinema to watch the film people are lined up on both sides our staff has been trained accordingly also our managers are reaching out to the audiences introducing themselves thanking the viewers