new delhi online imitation jewellery retailer voylla plans to set up 10 stores across the country by the end of 2014 to expand its presence and cater to customers who prefer not to shop on websites its first outlet will open this month in nagpurs central mall while the online channel is working very well indian customers still like to touch and feel the product before they buy it so we decided to have a physical presence also said jagriti shringi founder of voylla stores will also come up in cities such as bangalore and hyderabad the jewellery retailer also launched a multimedia advertising campaign for the festive season its television commercial the first for the company aired in kolkata during navratri and then in the rest of the country the tv advertisement is supported by a social media campaign on platforms including facebook and twitter voylla which started operations in 2012 has so far focussed on online campaigns the campaign was planned by anil thomas an advertising professional and will run for three months the company said traffic on its website has increased tremendously since the telecast of the commercial voylla which offers about 50000 designs on its website has raised funds twice from snow leopard technology in the first round we raised rs 25 crore in 2013 however we would not like to disclose the amount raised during the second round which came along in march 2014 shringi said with its expansion plans the company is looking at raising additional funds more funding is always good news shringi said by shambhavi anand et bureau published on oct 10 2014 at 0125 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app jewellery retailer retail expansion voylla nagpurs central mall jagriti shringi homenewsonline jewellery retailer voylla to set up 10 stores