allahabad indian institute of information and technology iiitallahabad would soon be launching a btech it programme in mass media informatics the new four year programme is being introduced considering the heavy demand of experts in media industrythe graduates of the proposed btech itmass media program will retain knowledge of core information technology discipline with unique expertise in the media and entertainment domain said director iiita prof nagabhushanbefore launching the programme the institute has organised a twoday workshop on mass media informatics for the new proposed program of btech it the workshop concluded at institutes jhalwa campus on saturdayprof nagabhushan said the iiita senate had already given its nod to go ahead with this course at iiita therefore this brain storming session was held the invited experts in the field provided with their valuable opinion regarding the proposed programme he addedprof anupam agrawal coordinator of the workshop said that several experts including jatin srivatava associate professor ew scripps school of journalism ohio university of us prof govindji pandey department of journalism and mass communication baba saheb bhimrao ambedkar central university bbau lucknow prof sisir basu department of journalism and mass communication faculty of arts banaras hindu university bhu varanasi etc spoke on the issue and ideas shared by them would be incorporated by the institute in framing the course work said the director