people now prefer to get deliveries at home rather than going to a butcher shop or fish market some mostly those living away from their homes are even unaware of how to buy fresh fish or meatthis in a country where 70 women and 78 men are nonvegetarians as indicated by the national family health survey 201516 it also showed 428 of women surveyed and 489 of men surveyed consumed fish chicken or meat weekly some surveys have also said a third of indians are vegetarians and only a fourth have never eaten fish or meat in their lives the union ministry of statistics national sample survey office survey in 201112 showed only 3688 of the people surveyed had not eaten nonvegetarian food in the last one month the india human development survey conducted jointly by indias national council of applied economic research and the university of maryland usa in 201112 showed only 2348 of indian households could say that everyone in that household has never eaten nonvegetarian food the growth potential is appetising the market for indian meat and poultry is pegged at 31 billion according to industry estimates and expected to grow at 20 cagr to 65 billion by 2022 the fish and seafood market is pegged at 20 billion with an expected grow at 15 cagr only 10 of this combined market is organised deepanshu manchanda set up zappfresh in 2015 along with a colleague from his mobikwik days shruti gochhwal yet there is a perception challenge licious cofounder abhay hanjura who found time to talk to et magazine while vacationing in vietnam last week recounted how a waiter in a hanoi restaurant was surprised when he ordered a frog dish the waiter thought all indians were vegetarians this was not a new experience for hanjura he recalled how he and his cofounder vivek gupta saw the same reaction at harvard business schools india conference in february 2018 during a session on disruptive innovation for consumer brands the largely american audience was surprised anyone could think of building a technologybased business on fresh meat out of india the indian diet myth has to be busted said hanjura over the phone from hanoi it is time meat stepped out of the closet in india after all india is one of the largest consumers of meat the largest exporter of beef and the largest holder of livestock in the world finally meat is making news for the right reasons he said talking about the buzz around fresh meat and delivery startupsfor one funding is available and venture capital and angel investments are happening while licious from bengaluru which is now a three cityoperation has raised around 15 million rs 100 crore plus delhincr based zappfresh has already raised rs 26 crore players like gourmetdelight is in the market for funding chakrawarti who has been bootstrapping her venture so far is looking for an angel funding of around rs 10 crore kolkatabased delybazar having raised two bridge rounds