deven bhojani who has been a part of tellyland for three decades as an actor director and creative producer is now on a new exciting journey after directing btown films he is now exploring ott as a medium deven is also currently scripting a hindi film and is in talks for a couple of more acting projects he was last seen in the daily soap wagle ki duniya nayi peeddhi naye kissey in a cameo excerpts from a chat with ustv viewership has changed now when i was in school tv was a luxury and there were limited yet conceptually strong shows like buniyaad and hum log with time there has been a change in the viewership from the shows that were progressive and meant for family viewing we have saas bahu dramas followed by the currently popular daayan or naagin ones the shows are targeting small towns as well as rural viewership over urban i also feel that ott as a medium has changed the pattern for tv viewing too as an actor i have always preferred to stay away from saas bahu shows i have made a choice to do familyoriented showsthe pandemic has changed the way i work i developed a kind of phobia when the pandemic hit us i can say main logon ko criminals ki tarah dekhne lagaa tha so when i had to work for my daily soap bhakharwadi and the cameo of wagle ki duniya nayi peedhi naye kissey i was doing my own makeup ensuring no crew or cast members came very close to me in fact the crew members were so scared of me due to my approach that they were extra alert around me but now things are better and i have accepted this new normalwaiting for a good gujarati film project i am a bit greedy as an actor and when i can be seen on a national platform i would prefer it having said that some good contentdriven films are now being produced on the regional front i have received a lot of offers for gujarati movies but i am waiting for a good gujarati film project in recent years films like chal man jeetva jaiye hellaro and reva have been absolutely impressiveott is the way forward ott looks like the way to go and reach out to a global audience the good part about working for ott shows is that you have a finite concept theres luxury to prepare for the scenes and characters you know that you will not be judged on the basis of trps or bo collection even regional content reaches those living in different parts of the world the canvas is much broader and thats really exciting