mumbai if you have a tweenager at home a child in the age group of 814 then you probably know this is the age group that sets trends today says gitanjali ghate managing director the third eye a research agency that carried out a study recently for a hollywood studio the study showed that new tween codes are replacing the old tenets for tweens in indiagirls and boys aged between 8 and 14 with an insatiable desire for the latest in every thing live in a world of information and theyre multitaskers who take a keen interest in cinema sport fashion and technology keeping this in mind various retail outlets across india have allotted a definite corner with merchandiseclothes stationery and gadgetsaimed at luring the tweenager who must have the latest in lifedisney consumer products has also partnered with hm international to retail roadside romeo notebooks lunch boxes water bottles coin banks pencil boxes cd cases etc retailed at big bazar and lifestyle these are priced between rs 49 and rs 169a range of tween merchandise in the princess range hannah montana and the power rangers is also a big attractionkamal a salesman at a lifestyle shop in inorbit mall malad says whether it is music movies video games or soft toys the 814 year olds are the ones making their choices clear and merchandise made for this age group sell like hot cakesghate says like i said earlier the tweenager world is all about themselves their favourite hangout place is the facebook their favourite gaming tools are the xbox and the nintendo wii and their even got their own lingo for eg shutup is shudup stupid is stoopid and the terms constantly used are duh awesome and fish ghate also feels that the tween dictates spending patternsnavin shah ceo percept picture company says i have two kids at home and i know their psyche so at ppc when we put out merchandise like we did in the case of hanuman and our recent animation film jumbo we knew exactly who our target audience isthough shopkeepers admit that if a film flops the merchandise sale also slows down shah says hanuman returns failed but the products including mugs waterbottles pencil boxes are still very popular with the kids and though jumbo got a tepid response the soft toys are a hit even now