noida the up excise commissioner directed officials at a meeting on sunday to check overcharging of liquor and maintain a seamless supply of all brands in noida and ghaziabadofficials should ensure the availability of all liquor brands at premium retail vends and model shops in noida and ghaziabad said excise commissioner senthil pandian cliquor vendors who also attended the meeting reported a short supply of some brands ashok kumar who owns liquor vends in sectors 75 and 74 said the supply of johnson glenfiddich absolut ballantine etc is less than the demand officials attributed the delay in supply of these brands to late registration at the excise department in lucknowthe issue of overcharging of liquor also came up on june 9 a resident of dadri posted a video on twitter alleging that a vendor was overcharging for countrymade liquor the excise commissioner directed officials to check such overcharging and take strict actionr b singh from the excise department of noida said the department conducts drives and acts against such vendors on june 10 we arrested two salesmen at a liquor vend for overcharging of liquor said singhliquor vendors also shared their issues with the commissioner a vendor blamed salesmen for overcharging of liquor without informing licensees the excise department takes action against the salesman and issues a challan of rs 75000 to the licensee we feel the licensee should not get punished as they do not encourage overcharging he saidthe commissioner also asked officials to check liquor smuggling some people buy liquor in delhi and gurgaon as it is cheaper there and sell that in noida noidas excise department logged sales of rs 16527 crore in 202223 up from rs 13464 crore in 202122 ghaziabads revenue from liquor went up from rs 1474 crore in 202122 to rs 1577 crore in 202223