bill courtney is a familiar name to those who saw him in undefeated the oscarwinning movie about the high school football team he coached in a downtrodden section of north memphis now in his first book against the grain courtney describes the key principles including service civility leadership character commitment and forgivenessthat have helped young people and adults to live better and more fulfilled livescourtney has also passed along these values to his 120 employees at the lumber company he built from scratch a former drug addict became a line manager and loving family man an outofcontrol cornerback is now a cadet at west point a star running back has discovered he can show his emotions and still be strong courtney esquire magazines coach of the year in 2012 shares these and other compelling stories to illustrate how readers can enrich themselves their families their businesses and their communities courtney goes against the grain of todays mefirst culture while explaining why these timetested principles are needed now more than ever he shows that winning isnt just about the score at the end of the game or the profit margin ultimately its about the impact you make on your fellow human beings and the legacy you leave behind