in a booming economy such as indias it is imperative for its citizens to be financially adept keeping this idea as their driving motto india infoline iifl kick started their financial literacy campaign dubbed as financial literacy agenda for mass empowerment flame the programme which targets various sections of the indian society lays a special importance on financial literacy amongst students the current academic syllabus is very scholastic with little focus on realworld money management if the literacy rate of the nation is poor the financial literacy rate is worse explains amar ambani head of research at iifl to meet this demand they launched a certificate course called financial literacy for students finlites for the children of class viii ix and x across the country this course in collaboration with over 30 schools including kendriya vidyalaya sangathan is designed to impart basic financial training and knowhow to its students amrita gulia headmistress at kendra vidyalaya thane says being a teacher of economics i realise how important it is to inculcate everyday finances into academics this course has come as a highly beneficial addition to out curriculum students too have received it well the subject hasnt just captured their interest but also helped create financial awareness amongst them she adds another project under the flame umbrella is the sixmonth course organised in association with kj somaiya institute of management studies this programme focuses on educating from the underprivileged with basic financial knowledge the course is conducted in english and marathi and at no cost to the applicants apart from the finlites courses they started financial helpline are conducting flame meets live chats and generating financial content for the layman as a part of this initiative every resource and medium online and offline is being tapped into to reach out to common man the aim is to enable the general population with financial knowledge to make the most of the available banking and financial services it is imperative to steer the inclusion of masses in the countrys financial growth and prosperity concludes ambani an initiative that although is much appreciated in these times of economic turmoil it remains to be seen how well will it be received with the massescourtesy myeducationtimescom