mumbai urban consumption growth appears to be showing signs of improvement with the fastestgrowing segments for the top 200 cities being multiplexes retail apparel and quickservice restaurants not only consumption patterns job opportunities and financial infrastructure have also shown a revival over a fouryear period since march 2011 given indias favourable demographics and rising income the stage is set for urbanization growth to continue for years to come though the density of the drivers is still not enough to meet the requirements and income of the population analysts say since 2011 growth in the financial infrastructure index has outpaced that of the other indices consumption and job opportunities financial infrastructure has been the fastestgrowing segment among the three indices with atms being the key driver for the strong growth says an analysis done by morgan stanley of over 250 cities across the country the atm to bank ratio rose to 13x from 08x since march 2011 for the top 50 cities while for the top 200 cities it increased to 12x from 07x the annual growth in atms is about 25 for the top 50 and 200 cities in fact the top 200 cities showed the fastest growth in the consumption index since march 2011 while overall it showed a stable and steady growth through the period multiplexes followed by luxury cars and restaurants new age food chains have been the fastestgrowing components within the consumption index while retail hypermarkets have been the biggest laggard in terms of growth the shares of luxury car dealerships and multiplexes have grown the most in the consumption basket during the period at the cost of lost shares for retail hypermarkets and nonluxury car dealerships the alphawise city vibrancy index acvi studied the drivers of urbanization and the rate of change with key ingredients including infrastructure job opportunities modern consumer services and a citys ability to mobilize savings the index reveals the relative vibrancy and by studying different growth drivers urbanization or vibrancy of cities has been tracked on a 12month basis however the acvi for the top 50 cities grew 13 yoy as against 15 yoy in f2014 the consumption index showed a slight acceleration in growth to 13 yearonyear while job opportunities and financial infrastructure decelerated to 8 and 17 in f2015 as against a growth of 12 and 205 respectively in f2014 urbanization is an everevolving theme and various sectors like retail media auto companies real estate banks and consumer goods companies benefit from it the analyst added urbanization is more than people moving to a new city it also includes rising population density job opportunities increasing financial savings lifestyle changes and upgrades in consumption profiles this in turn leads to creation of jobs consumption savings financial and physical infrastructure multiplexes are the fastestgrowing consumption segment multiplex penetration has increased to about 65 from 30 in 2011 in the top 200 cities though 85 of indias top 200 cities have an auto dealer in the city about 75 of the