moral reasons for conservation it will only be achieved by the inducement of profit or pleasure i just wonder what it would be like to be reincarnated in an animal whose species had been so reduced in numbers than it was in danger of extinction what would be its feelings toward the human species whose population explosion had denied it somewhere to exist i must confess that i am tempted to ask for reincarnation as a particularly deadly viruseducation journalism technology entertainment and business may also find better methods for their purpose than books and writing but this does not mean that tapes and films have made books obsolescentthe contention is almost too ludicrous to be taken seriously books are certainly old fashioned but only people with a very limited perception are silly enough to condemn ideas because of their age it is of course equally silly to condemn the new fangled simply because it is strange and i am full of admiration for the technologists who have developed all sorts of gadgets for the purpose of improving communications however i believe that all these fascinating machines are complementary to and not substitutes for books and the printed worddontopedalogy is the science of opening your mouth and putting your foot in it a science which i have practised for a good many years