want to stay younger forever and we are moving away from successful rich people to successful fit people the latest cover of fortune magazine has yashish dahiya the ceo of a successful startup posing not in his boardroom but on his bicycle yashish an iitiim alumnus regularly participates in the ironman contest meanwhile in the millennium city weekend cycling trips to the aravalis are fast replacing saturday brunches as a way to bond with friends for indias affluent 40 is the new 60 further our icons are fitter than ever virat kohli and deepika padukone exemplify that they are the new breed of celebrities who are known by their workout regimes and not just by excellence in their respective fields the new idea of physical fitness is in sync with the spirit of the times when many seek a better lifethe author is chief strategy officer mccann world group