new delhi top executives of retail firms shopping malls digitalfirst brands and industry experts on thursday at the fourth edition of etretail tech summit 2023 shared that data is at the core for businesses to grow and adoption of right technology is crucial to win the end consumerswith presence of more than 40 industry leaders ceos of d2c and retail brands under one roof at the event in mumbai organised by etretail insightful sessions panel discussions were conducted with exchange of ideas on changing landscape of retail industry with the help of latest technology including artificial intelligence ai machine learning ml internet of things iot and more advt investments in technology omnichannel retail and hyperpersonalisation are the key things to provide a seamless customer experience across different channels as per the industry leadersin his keynote address sanjeev kapoor celebrity chef founder at wonderchef and owner of the yellow chili said chefs have always been in the business of food retail combining art of cooking with science of cooking will revolutionise the industry followed by the special keynote address on revolutionising the retail industry with technology what the consumers brands need to know sanjeev rao ceo being human clothing shared that relevance and purpose of a brand has become the mainstay in retail industry personalization has become the key and consumers are presently at the main focuspresent at the inaugural panel tushar ved president apparel group india ramneek khurana cofounder head of product technology lenskart gulbahar taurani md ceo philips domestic appliances india subcontinent aditi sharma sales director commercial business salesforce apoorv sood vice president of global business development and partnerships webengage sanjay vakharia ceo spykar lifestyles shared their varied insights on hyperpersonalisationapoorv sood vice president of global business development and partnerships webengage personalization is an enabler for businesses the integration of online and offline is the future for a better consumer experience while in the same panel discussion aditi sharma sales director commercial business salesforce shared that hyperpersonalization is not restricted to a specific channel advt present in a panel praveen shrikhande chief digital information officer abfrl ranjan sharma cio head of supply chain bestseller rajgopal nayak cto metro brands rajiv bhuta vice president product management walmart global tech bharati balakrishnan country head director india and southeast asia shopify plus had an indepth discussion on the rising need of demand forecasting amid supplydemand volatilitya part of this discussion bharati balakrishnan from shopify plus shared that being agile is important across channels and supply chain apart from forecasting demandshridhar marri ceo founder flyfishai shared insights in his session on generative ai for retail and innovative tech used in the retail industryspecial speakers including mira kapoor angel investor wellness enthusiast raj shamani content creator and founder house of x parul gulati actor founder nishhair also had insightful conversations on retailtech investments and various other interesting topicsin a panel discussion amit bagga cofounder ceo daryaganj vishal jindal founder coceo biryani by