chandigarh eretail giant flipkart today said it will focus on personalised offering by using backend data intelligently to give best shopping experience to customers the ecommerce major claims it has a customer base of 45 million the company will also focus on automating its supply chain to reduce shipment time and increase accuracy to ensure zero customer complaint we want to use data smartly and intelligently at our backend for personalisation in customer offerings service offering supply chain offerings we have regular customer base of 45 million we will use technology we will look at buying behaviour and preferences of customers and then personalized our offerings if we use data which is available with us intelligently we will be able to give best shopping experience to customers companys vp business development adarsh k menon said here today menon said that the company was focusing on automating supply chain to increase accuracy and drive greater speed asked about some reports of customers complaining about not getting products what they ordered he said if you look at our daily or monthly scale it is very big but mistakes do happen but it is minority it will be very small but the idea is it should not be there he said we have customer friendly policies like cash on delivery and easy returns within 30 days he said the company has also started 24hour immediate payment services wherein payment will be made to customers within minutes as soon as products reach warehouse menon said that 10 million customers visit flipkart every day and average 45 lakh shipments are made per day across the country with electronic lifestyle and home categories having bigger share in it he informed that company can deliver products in 13 cities within a day while in 50 cities it can deliver product next day company also announced the launch of flipkartconnecta campaign designed to educate and create awareness amongst customers in punjab about the benefits of online shopping with over 2 lakhs customers punjab is one of the fastest growing regions in north india and witnessed close to 8 per cent monthonmonth growth infact ludhiana jalandhar and chandigarh have emerged as the top performing cities in this region he said the latest trends reflect that shoppers across all age groupsespecially students and young professionals are increasingly shopping via mobile app from the cities in punjab today close to 80 per cent of the traffic comes via mobile and new app features like flipkartimagesearch and flipkartping are used extensively by the shoppers in punjab especially while shopping for lifestyle products our customer base in punjab has been growing exponentially over the last one yearthe massive app adoption amongst customers especially the youth in this region reflects the latest way in which people are shopping in punjab cities like chandigarh ludhiana and jalandhar are our top performing markets and we foresee more and more customers from this region joining the online revolution menon said pti published on sep 23 2015 at