in the mobility space apart from connected solutions customers are looking for comfort and convenience features along with safety and environmentally friendly technologiesby c v ramantechnology evolution has completely changed the way we live today making our lives convenient and simpler digitalisation and innovation has played a key role in speeding up the pace of technology evolution in the last decadeadoption of technology by indian consumers is fast if it is affordable and solves the current challenges that the consumers are facing in daytoday life transition to smart phones and usage of the internet across the nation is one example that has brought many changes and unfolded many business opportunities india with a population of 13 billion has 750 million smartphoneinternet users the second largest in the world advt this has happened because of offering technology at affordable prices as a result the adoption rate of smartphones digital payment ott platforms enabling video on the go and online shopping have multiplied manifold in the past few years customers are adopting iotenabled devices and networking their homes for increased comfort convenience and safetycovid19 pandemic has forced upon people a new digital work and education culture which has become a way of life today based on this experience and technology appetite of the indian customer technological innovation is expected to be the flavour of the future the customer today is seeking the same in mobility solutions too however one unique point still stands out is the value consciousness of the indian customerin the mobility space apart from connected solutions customers are looking for comfort and convenience features along with safety and environmentally friendly technologies adoption and transition towards alternative and electrified technologies are adding a lot of excitement in the mobility space automotive industry is going through disruptions globally which are expected to impact the indian market as well going forward the mobility sector is also expected to transform itself along with other sectors of the economy to achieve indias goal of net zero by 2070 i believe these will make the auto industry a challenging and exciting sector to work for advt in changing market dynamics the biggest opportunity is how do we create better value for the customer in the indian automotive market and how do we turn the wheels of innovation to make sustainable solutions for india in the past 3 decades the indian auto component industry has been focussing on manufacturing technologies quality improvements and becoming cost competitive the manufacturing footprint for mechanical and electromechanical parts is competitiveusage of robots and automation on the production lines have come of age at the same time need for newage technologies is increasing the electronic and software content in the mobility solution the technology sources are the multinational companies having very sparse manufacturing footprint in india new technologies need to be localised to reduce cost for democratisation of these technologiesthe government of india has drawn an ambitious plan for supporting the manufacturing of these advance technologies through various pli schemes