aug 5 2013 within hours of infant prince georges being spotted sporting a dashing swaddle a babymad world went searching for the blankets maker found it swamped it with orders and crashed its servers latest on the royal baby the company is aden anais of brooklyn ny the princes jaunty birdprint blanket is part of the jungle jam swaddle classic muslin collection a 4pack of which ordinarily retails for 4995 now is not an ordinary moment over 10000 orders poured in almost at once says company founderceo raegan moyajones after george was photographed leaving the hospital in swaddling it was pretty instant from the moment that he made his debut she tells abc news within an hour we were getting slammed our servers crashed within the first four hours and again the following day the item currently is out of stock she expects a rush order of another 10000 to arrive by the end of august until then she suggests swaddleseekers could try to find a store that still might have a few of the princes preferred birdpattern left in stock the companys website has a list of retailers royal baby merchandise bonanza buyers other option would be to choose from among the many other patterns on her website all of which are its functional equivalent thats the strategy she implies the royal parents themselves may employ the palace has been in touch with me for other designs she tells abc i cannot say what they are we dont want to create another frenzy the duchess has bought into the product and the brandnot just that particular print her understanding is that kate bought the blanket herself on a stop in a london boutique we are absolutely honored the duchess chose our product we didnt push it on her or send it the royal family is not allowed to accept any gift from any business they have to buy them themselves for those not up on swaddling the aden anais website explains that the practice requires nothing more than a large blanket made of light breathable material such as muslin and two loving hands swaddling it says helps babies sleep according to moyajones it has been common for generations in her native australia her grandmother and her mother did it when however moyajones came to the us and went to start a family of her own she could not find proper swaddling the blankets available were either too heavy too thick or too restrictive she started aden anais to bridge the swaddlegap she calls all the publicity she has received an absolute blessingnothing but positive as a small business to get this global press how do you put a price on that not in a million years would i have expected the future king of england to come out in one of our swaddles