mumbai the federation of indian animal protection organizations fiapo congratulates the broadcasting content complaints council bccc for issuing an advisory to tv channels asking them not to produce purchase or broadcast content that is in any way harmful to the health and well being or depiction of any animal or species we compliment the council for its sincere efforts to ensure quality television content for the indian tv viewer the way animals are currently depicted on television is appalling says arpan sharma ceo of fiapo animal lovers across the country are delighted with the issued advisory we were tired of feeling helpless about animals being killed teased or handled with severe callousness for entertainment thats when we started encouraging people in our network to file complaints with bccc says khushboo gupta campaign coordinator fiapo the federation has also developed a standard operating procedure which is a fivestep guide to make it extremely simple for people to file complaints with bccc the salient features of the bccc advisory are i the subject matter treatment of any programme under any category shall not glamorize promote encourage activities sports which encourage ecological imbalance and hurts animals ii unrestricted depiction of wild animals in serials may also encourage the possession of wildlife as trophies and thus broadcasters should refrain from doing so iii mistreatment of animals may promote the wilful infraction of animal protection laws and breach fundamental duty to show compassion for living creatures enshrined in our constitution iv broadcast media follows performing animals registration rules 2001 enforced by animal welfare board of india before using animals in the country or to broadcast imported content