pune bajaj allianz life insurance has launched a special revival campaign spanning over 70 days to help policyholders renew their lapsed life insurance policies this campaign which started on the 18th jan 2014 and will run up to 31st march 2014 offers to renew lapsed policies that fall under their prescribed revival period special benefits have been extended to the policy holders under this campaign like 50 waiver of interest amount on traditional policies the company has relaxed its underwriting norms by simplifying the dgh declaration of good health form and waving medicals for the policyholders whose age is up to 55 years ms jasleen kohli head operations bajaj allianz life insurance said life insurance is one of the most important risk protection tools especially during uncertain times we launched this campaign to reiterate the importance of renewing ones life insurance cover and help our policyholders revive their lapsed policies to facilitate the same we have relaxed our underwriting norms and have extended special benefits commenting on the importance of keeping policy in force ms kohli added revival of life insurance policy gives the policyholder crucial benefits such as continuance of life cover tax advantages and other policy benefits it is therefore in the best interest of the customer to keep their policy in force this scheme is being communicated to the customers and sales force via sms calls and letters etc the details and the information on the campaign are also available on the companys website this scheme is applicable to all individual traditional and unit linked policies