thiruvananthapuram taking a cue from the success of its products like chappathis and samrakshana cotton shirts the prison department is all set to launch its clothing line targeting the fashionable is society the line of fashion wear under the brand free fashionista is all set to hit the market next month under the tagline threads of freedom the initiative is the brainchild of dgp prison loknath behera the dgp said the initiative was a part of the skill development and welfare programme of the prisons and correctional services of the state which could also open up new avenues of vocation for prison inmates currently as many as 25 inmates at poojappura central prison who had inclination skill and expertise in tailoring where identified and trained under expert fashion designers a separate unit was added to the existing textile unit in the prison in this regard the initiative has the cooperation of vedhika a leading fashion boutique in the district the inmates were trained under experts for 35 days and they have already come out with several finished products they have 11 automated sewing machines founder and chief designer of vedhika maithri srikant anand said they lent their support to the initiative as part of corporate social responsibility this is our way of giving back to the society i would like to call it our corporate social karma said maithri though vedhika has its own line of fashion apparel they have provided exclusive designs for free fashionista the apparels are all indian designs with international sensibility maithri said initially three collections are being launched for women pamba nalukettu and valkannadi pamba designs are meant for women of all ages and it is marked with a free flowing design nalukettu is meant for young girls valkannadi has traditional designs which is a reflection of the kerala lifestyle designer kurtas churidars blouses etc will be available under these categories they also intend to launch their mens wear collection concentrating on designer kurtas the fabrics used are khadi cotton balaramapuram handloom linen and synthetic fabrics the dgp also said that he had a plan to set up a power loom at kannur central prison to weave fabric for free fashionista the products will be marketed through their online portal wwwffkeralaprisonscom there were also plans to sell it at the outlets of prisons in delhi and mumbai behera said as part of branding they have also brought out carry bags and boxes printed with the logo