mumbai poonawalla fincorp limited formerly magma fincorp has entered the digital consumption loans space through a tieup with krazybee a techdriven lending platform under this partnership poonawalla fincorp will offer small ticket personal loans to individualspoonawalla fincorp focuses on consumer and small business finance as a part of its stated strategy the company said that this partnership is a step towards building a strong partnership with partners who have demonstrated distribution at scale and risk management capabilities along with their technical prowessthe loan disbursement will be endtoend digital with the credit appraisal being done through a scorecard which enables can identification of creditworthy customers the partnership has been in place for a month and given the success the partners aim to disburse over rs 1000 crores in the current financial yearwe are a digitalfirst technologyled lender and this partnership with krazybee is a natural fit for our business strategy said abhay bhutada managing director poonawalla fincorpkrazybee services private is registered with the reserve bank of india as a nondeposit taking nonbanking finance company nbfc krazybee along with kreditbee which is its technology platform and indias largest consumptionbased personal loan platform has over 20 market share of nbfc fintech disbursement in india the company saidkreditbee and krazybee are supported by strong equity investors such as premji invest icici bank and mirae asset and have also raised debt from multiple partners such as hsbc bank of baroda kotak mahindra said said madhusudan e ceo krazybee