new delhi jun 9 in order to tap into the growing segment of health conscious customers beverage and snacks major pepsico today said it will have more focus in this area which launching new drinks we feel hydration drink functional drinks are a big opportunity health and wellness is our focus that is where the customer is moving trend is towards health related drinks we will launch more products in these segments pepsico india vice president beverage category vipul prakash told he defined functional drinks as those containing vitamins and mineral the company today launched a new product under mountain dew brands game fuel targeting the gaming community we have launched new product under mountain dew brand 13 years after it was launched in india game fuel brand is present in the us and india is the second country where it has been launched he said when asked about new launches going forward this year prakash said this year was a big one for us we launched 7up revive and nimboo masala soda nationally we also launched game fuel this year we will establish these launcheswe might have a couple towards end of this year or beginning of next year in july the company will also launch smaller cans for it flagship brands mirinda 7up mountain dew at present smaller 150 ml cans also only available for pepsi and diet pepsi game fuel has been launched in 600 ml pet bottle and 250 ml can and priced at rs 35 and 25 respectively svk sa