london the uk government has set out plans to ban unhealthy promotions on food and drinks high in fat salt or sugar from april 2022 as part of a wider antiobesity drivethe new rules confirmed on monday will prohibit retailers from offering multibuy promotions such as buy one get one free or 3 for 2 offers on these productsunhealthy promotions will also no longer be featured in key locations such as at checkouts store entrances aisle ends and their online equivalentswe know families want to be presented with healthier choices this is why we are restricting promotions and introducing a range of measures to make sure the healthy choice is the easy choice said uk public health minister jo churchillcreating an environment which helps everyone eat healthier foods more regularly is crucial to improving the health of the nation she saidthe department of health and social care dhsc said that promotions often appear to help shoppers save moneyhowever data shows that these deals actually increase purchases of promoted products by almost 20 per cent they encourage people to buy more than they need or intended to buy in the first place free refills of sugary soft drinks will also be prohibited in the eatingout sectorin the new year public health englands better health campaign will also run new adverts on tv and online to inspire and support people to maintain a healthy weight the dhsc saidit warns that obesity is one of the biggest health crises the country faces almost two thirds 63 per cent of adults in england are overweight or living with obesity and one in three children leave primary school overweight or obeseobesityrelated illnesses cost the national health service nhs 6 billion pounds a yearthe government says its planned changes will make supermarkets and other retailers place healthy choices for everyone and support people to lead healthier livesthe location of products within stores can lead to pester power from children and can also significantly affect peoples purchasesfor example endofaisle displays have been shown to increase soft drink sales by over 50 per centthe latest announcement forms a key part of the uk governments strategy to tackle obesity and get the nation fit and healthythe covid19 pandemic has brought to the fore the impact that obesity can have on peoples health and health outcomesthese measures will support people in achieving and maintaining a healthy weight and overall will improve the nations health the dhsc added