highlightsthe report titled unravelling the indian consumer says increasing online shopping smartphone usage and internet penetration across semiurban and rural segments would help boost the sales it also expects retail market in india is to grow to 12 trillion by 2021 from 795 billion in 2017 new delhi the fast growing ecommerce market in the country will touch 84 billion in 2021 from 24 billion in 2017 on account of a healthy growth in organised retail sector a report said on tuesday a fast growing economy and robust demographics provide a positive outlook to the consumer businesses in india the report by deloitte india and retail association of india said these factors will fuel the retail market growth in the country making india the third largest retail market in asia and fourth largest in the world it said the retail market in india is expected to grow to 12 trillion by 2021 from 795 billion in 2017 it said advt further as the internet penetration in the country increases and more international retailers start operating in india the share of organised retail market is expected to increase from 12 per cent in 2017 to 2225 per cent by 2021 this will also be driven by the growth of ecommerce market from 24 billion in 2017 to 84 billion in 2021 the report said the report titled unravelling the indian consumer said increasing online shopping smartphone usage and internet penetration across semiurban and rural segments would help boost the salesindia continues to hold a strong position as far as its market potential is concerned and is on its way to becoming the third largest consumer market in the world poised to grow close to 12 trillion by 2021 anil talreja partner deloitte india said given the strong retail and consumer outlook india is expected to witness redefining trends in the consumer market which will shape the future of the retail industry the report said it added that consumer experience will be the key focus of the companies against the backdrop of the indian and global economies that set the stage for achieving globalisation innovation ma activity and increased digitalisation consumer companies are likely to continue to reinterpret traditional levers to stimulate growth in a competitive business environment it said pti published on feb 26 2019 at 0332 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app ecommerce market retail market deloitte smartphone international sales shopping homenewsindian ecommerce market to touch 84 billion in 2021