evolving consumer behaviour after demonetisation now theres the demonetisation effect sohan ram a roadside vendor selling bread pakoras noodles and tea from his small makeshift shop at kurar village in haryana is getting ready for a cashless future he says that although the highest priced product he sells is under rs 50 mobile wallets ensure that users pay up every rupee which many of them usually skipped citing paucity of loose change now the ones with mobile wallets cant make an excuse he grins just a stones throw from rams stall is a kirana store kishore chand the proprietor dithered for the first few days after demonetization he thought the government might roll back the move and cash would still continue to be the main medium of payment but when business dried up as people ran out of cash 52yearold chand quickly installed a cardswiping machine and downloaded mobikwik an online payment system its better late than never he says although he faced teething problems in the first two days in understanding the technology hes now comfortably making transactions its users like ram and chand who give hope to the mobile wallet industry which is projected to jump from rs 154 crore in fiscal year 2016 to rs 30000 crore by 2022 this means a corresponding jump in the value of mobile wallet transactions from rs 20600 crore to rs 55 lakh crore during the same period according to a recent study by assochamrncos titled indian mwallet market forecast 2022 from a local cycle shop owner to a sugarcane juice seller to even a temple priest all have started using mobile wallets contends bipin preet singh cofounder of mobikwik founded in 2009 mobikwik claims to have over 40 million users and a merchant network of over 25 lakh the company which was founded in 2009 has seen the most astonishing growth in its user base after november 8 over 5 million in just two weeks before demonetisation wallets were an option now they are a need says singh whose company is increasing its ground staff strength from 1000 to 12000 to enrol local merchants for wallet payments but what singh also plans to do and he claims to be a gamechanger is reach out to the next wave of internet users in rural india young homemakers who are already online but spend a few minutes surfing the net constitute over 36 of rural internet users if the size of the group is massive the potential it has is gigantic says singh such growth potential cant be taken for granted though just a few kilometres from dhaturi in the neighbouring village of lalheri khurd lives rampal narwal a 55yearold agriculturist for whom cash has always been king and hes in no mood to transact digitally despite boasting a motorola smartphone with a 3g connection reason the fear of technology and the unknown my money can vanish its best to keep it at home he says why then does he