hyderabad it is not just the top e commerce players flipkart and amazon india who reaped rich sales in the justconcluded festive season minnows like alibababacked paytm mall claim to have cornered a relatively significant slice of the market pie as well paytm mall which was launched as a separate platform six months ago claims to have garnered a market share of 1520 during the sales the company which has been betting big on its onlinetooffline o2o model said 40 of its festive sales were contributed by this model and claims to have achieved an annualised gmv runrate of approximately 4 billion a target that was set for march 2018 this brings their festive sale month from september 20 till midoctober gmv to an estimated 300 million while this number has been extrapolated based on the uptick witnessed during the festive season it remains to be seen how the performance would vary when it is business as usual people shop less postdiwali season but that will not impact our business since it is a horizontal platform selling products with repeat purchases as well paytm malls chief operating officer amit sinha told et moreover our o2o model will lead to a monthonmonth increase in retailers on board thereby causing an increase in acquisition of customers while majority of the ecommerce platform customers were existing paytm users the company claims to have witnessed a sixfold increase in new consumers analysts sceptical analysts who said that 80 of the overall festive sales worth 2829 billion beginning with flipkart and amazons flagship sales in september were cornered by flipkart and amazon india are sceptical about paytm malls performance they have pegged the companys overall festive sales at no more than 200 million primarily powered by cashback offers the two categories customers were comfortable buying on paytm mall were smartphones and laptops and only if there were good enough cashback offers said an analyst requesting anonymity you dont see customers opting for paytm mall if the cashback option isnt available majority of the companys gmv during the festive season has been contributed by home appliances smartphones laptops and twowheeler while most units sold have been from the fmcg section a category which has been amazon indias focus as well paytm mall does not yet have the large variety of products and a high range of sellers that other marketplaces have said a seller who is present across all ecommerce platforms while paytm mall presently has 30000 sellers flipkart and amazon india have over 16 lakh and 2 lakh sellers respectively by varsha bansal et bureau published on oct 23 2017 at 0838 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context