items like electronics and furniture during the sale could be higher this year due to various affordability initiatives being undertaken by the ecommerce players mobile phones currently account for a lions share of sales on the two leading ecommerce platformslike in offline retail ecommerce companies see a significant jump in sales during dussehra and diwali the septembernovember period typically generates a majority of the annual sales of these companies which prepare months in advance for the sale eventthe festive sale not only brings in discounts and deals for customers but is also an annual showdown of sorts between the two largest players flipkart and amazon india the competition between flipkart and usbased amazon this year is expected to be even fiercer as both companies have invested significantly through the year to ramp up product offerings as well as logistics infrastructure to ensure speedier deliverywhile flipkart now has the backing of us retail giant walmart via a usd 16 billion deal signed earlier this year amazon india too has received funding through the year from the us parent across operations like marketplace and payments pti published on oct 3 2018 at 1144 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app flipkart amazon big billion days sale walmart flipkart festive dale machine learning artificial intelligence diwali homenewsinnovations for festive sales help build capabilities for future says flipkart