its presence felt in the premium segment of motorcycles bajaj auto and others have already made quick strides but the maker of splendor is quietly building rd capability and the new 125cc glamour motorcycle which made its global launch on thursday was developed inhouse coming months will see the company unveiling bigger and more premium bikes kaushik madhavan head of transportation at frost sullivan told et that the only way for hero to break into the premium segment is through technology and products so far the company has a negligible presence in the premium end of the market either hero can tie up like tvs with a luxury brand like bmw and differentiate themselves on technology or they need to do the hard work of creating their own product and proving it in the market to crack into the premium space which may take longer said madhavan this correspondent is in buenos aires on the invitation of hero motocorp by satish john etauto published on jan 13 2017 at 0407 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etauto app get realtime updates save your favourite articles scan to download app market share bajaj auto pawan munjal hero motocorp growth expectations demonetisation new glamour homenewshero motocorp targets 10 of its total sales from markets outside india