mysuru national law school of india university vicechancellor r venkata rao said media is catering to the basic instincts of people and engaged in sensationalization rather than substance delivering the inaugural address of the oneweek shortterm course on media and human rights organized by ugchuman resource development centre uom on wednesday rao talking about ethics of reporting responsibility and role of media said it is not in the best interest of media to engage in snap judgment being judgmental opinion generator and even playing the role of executioner should not be their roles at times the media overplays its role he said citing the cases of aarushi sunanda pushkar and sheena bora rao said media should not indulge in sensationalism defining human rights in simple terms as nothing but the right to be human and human beings as being human rao said human rights education should begin and be protected at home rao said the electronic media gives more importance to sensation rather than substance for a week four or five major channels focused only on the murder of sheena bora similarly four years ago in the aarushi case she was murdered a million times by the media she has been subjected to character assassination by the media he said the media did an excellent job in the jessica lal priyadarshini mattoo and nitish katara cases but today the media is exceeding its limits nikhil moro consultant internet law dallas said human rights should look beyond the human species reflecting on the philosophical tradition of india moro said the meaning of humanity has evolved rather rapidly emphasizing the need for critical thinking media content too should be critically analyzed he said university of mysores journalism professor usha rani said the quality of education imparted in classrooms is declining ugchrdc director lingaraja gandhi was present on the occasion