a cutthroat competition with more players eyeing a lions share in the segment in this scenario 2020 will see an increase in the provision of personalized services by ecommerce companies to their customers such initiatives will involve adding to the user experience and make the customer feel valued so their feedbacks and opinions might be given higher weight this trend was initiated by social media platforms such as facebook instagram and so on that started personalizing the newsfeeds of their users as per their browsing interests 3pl players like shiprocket on the other hand are also ensuring ample provisions for personalization in the form of features like branded tracking pages for remarketing and the ability to create a customized ecommerce website without any monetary charges automation for efficacy of lastmile deliveriesunabridged automation of lastmile deliveries can be seen running at full steam as hyperlocal delivery players like swiggy dunzo zomato etc promise 30minute deliveries to their customers similarly amazon has automated its logistical operations to bring down the eta of multiple products by introducing sameday and twoday deliveries2020 will further mark the introduction of such services by 3pl platforms that will empower smaller ecommerce players to automate their logistics operations for efficient lastmile deliveries features like realtime shipment tracking cod acceptance aidriven courier recommendations ease of scheduling pickups optimized route planning and so on will be sought after by sellers in 2020 they will help businesses to drive smoother lastmile deliveries and ensure reduced delivery costs improved customer retention and maximized profits drone delivery last year the regulations for drones were launched in india with it we are soon going to see this novel delivery mechanism make inroads into commercial logistics operations multiple market players including amazon dominos swoop aero ups etc are currently checking their feasibility around 80 of amazon packages can be easily delivered through drones and might make the ecommerce platform launch the service in india the introduction of dronebased delivery will decrease the delivery time to less than 30 minutes and is expected to aggressively increase the market competition it will also save around 50 million in costs for shipping companiesthese were some of the top ecommerce trends for india this year the industry is at a crucial juncture today and has a promising future with over a billion customers we are surely living in interesting timesthe author of the article is ceo and cofounder of shiprocket etretail published on jan 20 2020 at 1247 pm ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite