where the goddess is her usual calm self the music is more classical he says tanmoy who is extensively using the madol and modon bheri for the golf green puja is sure the crowd will love it pandalhoppers will swarm there but devotees im not sure how many of them will be there today pujas have become more of an event and less of what they used to be when i was young pujasacting the part and if pujas are a smartly managed extravaganza can brand ambassadors be far behind gone are the days of phitey kata as rituparna sengupta showed last year she was the brand ambassador of a mumbai puja in 2011 while this year she reprises the role at suhrid sangha in her childhood para on raja basanta roy road for her its a trip down memory lane i would visit the pandal in new clothes with my father help my mother and other women in the neighbourhood in serving bhog take part in dhunuchi naach with friends offer anjali wearing mums new sari on ashtami chat with friends all day so when the elderly members of my para requested me to come on board as the brand ambassador i couldnt say no she says in her new role rituparna will not just be present at the pandal but will also be taking part in the cultural programmes mithun chakraborty who was the brand ambassador of badamtala ashar sangha in 2011 is flooded with similar offers this year but the actor is yet to give his nod to any like every other bengali i wait for the pujas all year its a festival that breaks the divide between the rich and the poor i feel so connected to the pujas that i couldnt say no to the role of the brand ambassador but this year there are a few prior commitments and i need to figure out if i have the time to execute all that the role demands soham whos busy shooting for prem amar 2 has been the brand ambassador for his para puja behala debdaru fatak club since last year from bringing the idol to the bisarjan dance i am part of everything the stage is set lights in place microphones tuned in actors on board can we hear the clapstick come october and the potboiler called durga puja will roll call it sheer shakti