strong and has stagnated after seeing exponential growth in 201415 we want to grow this space to a 500 million strong one as ecommerce is still in such early stages and if you see half of our investment so far has been in the area of infrastructure you should continue to expect us to invest as our primary focus is to expand ecommerce usage in india so it can be massive he said over the last one year amazon which has committed 5 billion to india since starting here in 2013 has launched multiple initiatives like prime pantry global store to broaden its offerings the annual subscription programme prime has increased repeat purchases on its platform and overall spends have also gone up mirroring the global trend prime spends have grown 100 from january to may during our key events we charge customers rs 499 a year for that so from not paying for convenience to paying an annual fee is a huge shift in what ecommerce should be in india he said by samidha sharma digbijay mishra tnn published on jun 15 2017 at 0748 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app amazon ebay gms flipkart amit agarwal jabong homenewsahead of rivals in sales units shipped says amazon