chennai entertainment conglomerate warner music group wmg has inked a partnership with mumbaibased digital entertainment and technology firm jetsynthesys making the latter the official india partner for wmg for all things related to music label licensing and acquisition artist management event management mobile gaming esports and original content creation across music short videos and filmsjetsynthesys said it would invest rs 200 crore in the indian entertainment sector over the next three years to cement its position in the industry wmg pegs the indian entertainment industry to have been valued at around rs 15 billion in 2020 and estimates it to reach rs 23 billion by 2023 warner music group made its official foray into india last year and this partnership allows them to get the highgrowth areas like gaming and esports into their foldjetsynthesys has shown remarkable growth in the last few years especially in gaming and esports and digital products and platforms they have a keen understanding of the indian market also bringing incredible creativity and technical proficiency to the table and we couldnt have asked for a better partner to strengthen our foray into the country perezsoto alfonso javier president emerging markets warner music group saidrajan navani vicechairman managing director jetsynthesys said with a strong pulse over the changing consumer preferences and behaviour when it comes to entertainment together we aim to strengthen the ecosystem and contribute to the proliferating industry by catering to the rising demand for newer entertainment avenuesjetsynthesys is known for its global partnerships with the likes of wwe square enix and hollywood film passengers and floyd mayweather it also claims to be the 1 skillbased cricket gaming franchise in the world with 120 mn downloads and 12 crore monthly active users the company also recently acquired chennaibased skyesports to form jet skyesports gaming pvt ltd