after green food beer now we have green clothing shop online and be in sync with naturegreen is the buzzword of the day we have green foods check neha dhupia and her recent diet green beer check tubourg and now even green clothing check wwwdouspeakgreenin indias 1st ecofriendly clothing webstore yes you can only shop onlineecofriendly tshirtwho are they do u speak green is a part of the fusion clothing company that started in 1992 with exporting tshirts to new zealand australia and europe gradually as the company set up their own factory they began using the expertise of local as well as german designers for their stylesthe inspiration for do u speak green came about due to the absence of smart and organic clothing in india says shishir goenka founder and ceo who shares a passion for wildlife and helping preserve the natural environment what can i buy 100 per cent organic cotton and bamboo knitted clothing do i wear a bamboo well yes bamboo fabric is a natural textile made from the pulp of the bamboo grass its light and strong has excellent wicking properties and is to some extent antibacterial the bamboo plant grows fast requires lesser water and can survive in drought as well as floods also bamboo releases more oxygen into the atmosphere it is selfreplenishing and does not require pesticides and fertilisers as a result plantations can easily be kept organic and replanted yearly why online online shopping is fast convenient and environmentfriendly as no fuel is wasted in travelling to stores says manjari goenka creative director adding also india is huge and many people living in farflung areas do not have access to malls or large stores but today have access to the internet in spite of this philosophy they are also in the process of talks with retailers and hope to stock in some national chains soon why should i buy supporting organic means that we are wearing clothes that do not contain harmful chemicals farms and companies who produce organic clothing reduce damage to farms and help keep the land free of harmful chemicals and fertilizers they also ensure that farmers get higher realisations of course the amount you indirectly contribute to bnhs helps them undertake more conservation activities why are they different the website claims to be the worlds first clothing webstore contributing 10 per cent of their sales for environment conservation to the bombay natural history society bnhs they are a 126yearold organisation and we also regularly participate in their plantation programmes says goenka fusion clothing is also the first indian company to be a member of the association for conservation headquartered in switzerland and while you are shopping click around a little and feast your eyes on the fantastic sanctuary and bbc wildlife magazines also do take the time to check out your carbon footprint on their co2 calculator follow us on twitter for more stories