aditya birla group the fizz is backthe traction in other businesses is helping offset challenges in reviving vodafone idea ltd an indebted wireless carrier birla jointly owns with uks vodafone group plc the local operator has reported nine straight quarters of losses amid intense price competition and faces 8 billion in government dues and has been losing subscribers to rivalsthe aditya birla group employs more than 120000 employees across 36 countries and earns over 50 of its revenues from overseas according to its websitethe recovery will be a little patchy birla said china could race ahead to surpass european union this year while the us japan and some countries in europe are unlikely to bounce back to prepandemic levels this year he said