home segment has been a winning category for online and brick mortar retail during festive time as revealed by home retail and eretailers ambareesh murty cofounder pepperfrycom says the prediwali time witnesses massive footfalls and traffic on pepperfrycom he says over the last decade or so the couple of weeks leading up to diwali and the festival have become an important retail shopping season for consumers so purely from a consumer mindset perspective this is a good period in terms of furniture shopping also there is high degree of seasonality in the sales that we see in the furniture market for example second half of the year h2 first half of the year h1 sales is 21 and within h2 the diwali shopping month garners almost a third of the sales there is high degree of sales concentration especially around this season similarly for us diwali is an important spending season and like every year we expect a lot of consumer interest murty informs backed by such consumer interest pepperfry has grown almost 10x in the last few years pepperfry is expecting 6070 of the sales to take place during diwali and prediwali period lifestyle brand chumbak said it has launched exclusive diwali collection in the home fashion accessories categories the core festive product range is being positioned as the gold collection as it has goldmetallic elements in the products apple and pear storage jars owl with gold sequins shape cushions metallic footwear etc are some of the key products of this collection vivek prabhakar ceo cofounder chumbak says the home range assortment has since inception grown we started out with cushion covers and today we have a mixed offering of furniture couch sofa pouffe wall art vases decorative items crockery mats rugs storage boxes lighting and so much more this festive season a lot of these products will be introduced with elements of goldmetal on the products this is new to chumbak customers as our previous offerings only always focused on colour and design this time we are marrying the metallic element with colour and design for the festive season snapdeal has brought a lot of home furnishing product to match the consumer demand for the festive season they have tied up with home furnishing brands including prestige pigeon sunflame maharaja glen preethi among others to make the festive offerings more interesting snapdeal has been working on enriching contents in home category products to help consumers in buying decision for that they are to bring features like buying guides demo videos furniture is one of the categories where we see more than 8x jump during diwali period consumers prefer to buy contemporary and wood based furniture we have lined up many new additions under queen size beds dining table sets wardrobes and sofas we aim to become a preferred destination for furniture products shares saurabh bansal vicepresident head category management on the 4th day of snapdeals unbox diwali sale the company has said it