mumbai of late medium spells big business in the healthcare industry dr vivek desai of hosmac a health care management consultancy says his target are people with insurance covers of between rs 115 lakh who are looking for affordable healthcare the lower to middle classes are a big pool and they prefer private healthcare he said adding that he is adding 30 beds to his mulund hospital to meet the demand the other major contributor to this trend is the disappearing nursing homes in mumbai dr amit thadani who shut down his nursing home in chembur and set up the 100bed nirmaya hospital in kharghar said nursing homes are no longer sought after due to the popularity of insurance people want to go to hospitals that are generally better equipped dr sunil vaze who is the president of the bombay nursing home association confirmed that many nursing homes are either winding up or on the way to closure it is difficult to sustain nursing homes both in terms of infrastructure and staff said the 61yearold owner of vaze nursing home near hindmata it was set up in 1937 nursing homes are bound to shut down as people with insurance prefer to go to hospitals also doctors running nursing homes no longer want to take any risk and fear they will have to pay a heavy price if something goes wrong added vaze alluding to attacks on hospitals