2000 crore for kesh king emami finally signed deal as one potential buyer after the other backed out it was emami chairman rs agarwal who finally signed the deal over breakfast at his home on ballygunge circular road in kolkata on tuesday that came after tough negotiations on valuation that lasted over four months including many meetings between emamis promoter directors and juneja and deloitte senior director kalpana jain final negotiations stretched over several hours in a fivestar hotel in delhi last week when agreement was reached on the valuation juneja said emami is a strategic fit for the brand kesh king is currently sold in 54 lakh outlets while emami reaches out to five times more outlets juneja also defended the valuation saying its wrong to assess kesh king on sales and it should be evaluated on profitability while he remains mum on profit and margins edelweiss securities estimated gross margins of 7075 for kesh king privately held soft drink firm rasnas promoter chairman piruz khambatta could not agree more saying in categories such as hair oil margins are huge so valuations are correctly done on multiples of the bottom line the deal is good news for indian fmcg brands which are getting much better valuation than global brands the industry has once again got vibrant after parasreckitt benckiser deal he said reckitt benckiser acquired paras in 2010 for rs 3260 crore at eight times its sales subsequently most deals in the indian fmcg industry have been of a smaller scale at about 23 times sales what next without kesh king and with a huge kitty in his pocket junejas plan is to focus on three existing brands in his portfolio dr ortho in the pain segment sachi saheli in womens health and roop mantra in skin care the three together have sales of rs 100 crore these brands also have the same potential as kesh king and will now get all the attention he said by writankar mukherjee et bureau published on jun 4 2015 at 0852 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app emami ma entrepreneurship kesh king sanjeev juneja homenewshow kesh kings sanjeev juneja made history by selling his company for rs 1651 crore