chennai global digital content company jellysmack has expanded its popular creator programme in india and said it has already signed up major indian creators including kanaks kitchen triggered insaan and faisal khan jellysmack is also looking to sign nearly 100 indian content creators in 2022 across segments that offer high potential for monetisation including entertainment comedy food gaming sports beauty and science tutorialsjellysmack works with some of the biggest content creators globally such as pewdiepie and mrbeast it leverages deep data and ai capabilities to help creators who are successful on one platform diversify their portfolios across major video platforms like facebook snapchat and youtube by optimizing video performance across different platforms to uncover new audiences and establish new revenue streams jellysmackpowered creators have earned over us 150m to date it says jellysmack is building out its team in india and already has a 25 strong local team with plans to increase this number by 3x during this current year exgoogler vipasha joshi is the new country manager for india who will drive the expansion of the creator portfolio here usbased jellysmack has been on an international expansion drive since may 2021 it has already expanded into key overseas markets such as brazil australia the uk germany and mexico besides india the company also recently launched a programme that offers upfront capital to fuel a creators new business ideas brand growth and content creation in exchange for licensing videos from the creators youtube library under this programme which will be available to indian creators as well jellysmack will offer lump sum payments ranging from 50000 to 50000000 or more to qualifying creatorsindia has a 400 million strong video consuming audience and online video user penetration in india is currently at 60 of internet users india also has the biggest user base globally for snapchat facebook instagram and youtube making it a priority market for jellysmack