malls there has been a step back from impulsive buying now the responsibility is more on the retailers to put out goods that are created with a thought to consumers needs it makes us work hard to be in the preferred brand bracket and to offer style with value for money recently sales picked up for valentines and now we are working hard on an attractive wellplanned formal and informal springsummer collection for marchexplains avid shopper and designer amisha khanna this is the best time for shopoholics like us these shops would have never offered discounts while now for stock clearance they are really going all out adds fashion designer lina tipnis extraordinary times ask for extraordinary measures one has to adapt to the times one is living in its the need of the hour to be brandbewitched as customers seek value in terms of product price and packaging this is also the time for price corrections as highvalue clothing is entering the markets in hordes giving the customers impressive choices retailers have to strategise and innovate to keep the ball rolling discounts are the best way of doing it as otherwise its difficult to survive in the business of fashion and style sums up fashion designer tarana masand slowdown in sales of luxury prt and diffusion market has extended the sale season this year usually december which is a bumper month had comparatively slower sales due to decrease in nri traffic after the november 26 terror strike meltdown does mean more cautious shoppers however brands will always edge out others due to their sheer quality youth across economic classes is conspicuously more brand conscious which shows their aspirations for living a high life prompting the fashion industry to come up with more creativity than in the past