roughly 80 of the total denim sale is also on the revival path sales are expected to improve in festive season suggest denim makerscasual wear changing waistlines have their saythe surge in denim demand can be easily attributed to the increasing shift towards casual wear due to work from home culture prevalent across the globe loosefitting comfortable outfits are once again on top of the preference list of consumers as they are conveniently setting aside their skinny jeans and fitted dresses according to industry playersdenim is perfectly suited for a casual lifestyle given its quality of comfort lowmaintenance flexibility and versatility denim is the preferred fabric for work from home and casual wear which in turn is boosting its demand said aamir akhtar ceo lifestyle fabrics denim arvind ltdgoing way beyond a pair of jeans denim has penetrated ones wardrobe at various levels be it a jacket shirt top kurta or even inner wears yet another reason for a surge in the export demand for denim is the changing waistline of americansciting a survey conducted for a global denim apparel maker davada said at least onethird of americans have changed waist sizes 15 months since the pandemic including both increase and decrease such a phenomenon will compel people to revamp their wardrobes and shop for more this will surely have a trickledown effect on suppliers who would also witness more demand coming their way by niyati parikh tnn published on aug 23 2021 at 0844 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the community of 2m industry professionals subscribe to our newsletter to get latest insights analysis download etretail app get realtime updates save your favourite articles scan to download app apparel denim exports denim makers arvind limited covid19 homenewsrobust exports cushion denims domestic slump