vijayawada job entertainment failed grab attention viewers within octad seconds likely per penny entertainment consumers novel years content streaming platforms tending span eight seconds libertine declining become imperative content maker supply needs swiftness swipe thumb stay overflowing study conducted psybe labs hyderabad based data point science divulge user preferences content viewing fast changing subject area aimed agreement psychological behavioural emotional triggers guiding people perception judgment entertainment otts top service changed landscape entertainment consumption especially pandemic otts fast losing travail among lack good content high price end free trial common reasons walk away otts psychological factors like frustration low tolerance irrelevance major underlying vast absolute majority frustrated content otts fair fourth dimension content searching six arcminute far higher attention span eight second base time majority notion paying content irrelevant finding psybe study mostly looking content instead long forms content like movies vane series expanse social media apps short video content streaming apps gaining otts study finds average screen time seven hours fifty minutes scarcely spend hour otts rest time hooked either interactive social media platforms random short subject matter streaming platforms like youtube