on earnings we made the market aware of two things the foreign exchange impact which is a significant 7 impact and extra cost associated with two teams consumer health and hygiene and home products rb competes with hindustan unilever dabur and godrej consumer products in categories such as antiseptic soap household cleaners hair removal creams and airfresheners india is always very competitive its one of our bestperforming markets from the share point of view but we cannot take for granted that the future will be as good as the past because every day every one is learning how to compete kapoor said he said the competitive landscape now includes global local and smaller players the india story is not about taking a slice of the pie it is how to grow that size how to make that pie bigger thats where rbs focus is yes i care about market share but i dont care about market share ahead of market growth to win india you need to bring a mindset of abundance not one of scarcity going forward he anticipates healthy consumption outlook for india a top five market for rb globally the outlook for fmcg in the next five years is better than outlook in the past five years demonetisation and gst when they settle down will be good for the market plus announcements in the budget will provide impetus to rural consumption kapoor added that rbs acquisition of mead johnson infant nutrition was transformational for the business but remains small in india with sales of less than rs 10 crore per year its too premature to say that we are going to make it massive in india we need to learn the business here and then figure out he said on media fragmentation and how best companies can reach consumers through advertising he said we know where you are we can reach you the question is is it engaging is it relevant will you share it this is the real defining challenge we have is it resonating with you rb is working on lowpriced smaller packs of harpic cleaners and dettol soap which kapoor said was absolutely a key part of enhancing penetration but just going to rural markets with products is a bad idea the way to go is through education and behavioural change this is where banega swachh india comes in its a massive behavioural change patanjali moves high court to get 50 tonnes sandalwood seized by dri released by ratna bhushan chaitali chakravarty et bureau published on feb 23 2018 at 0739 am ist telegram facebook copy link be the first one to comment comment now comments comment now read comment 1 all comments post post find this comment offensive choose your reason below and click on the submit button this will alert our moderators to take actions reasons for reporting foul language defamatory inciting hatred against a certain community out of context spam others report join the