In 1987, Santos pursued a better-quality program lineup, while trying to attract a larger audience and better advertisers. During that year (in response to the high popularity of Rede Globo's "Xou da Xuxa" on weekdays), SBT began increasing its child-oriented programming with programs such as "Oradukapeta", "Show Maravilha" and the "Do Re Mi" series. Nearly all SBT kids' programs had female presenters (different from the format of "Xou da Xuxa"), because "Oradukapeta" was hosted by Sergio Mallandro (also a "Show de Calorous" judge).
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