The Blackpool Electric Tramway Company ran the line until 1892. At this point, the lease on the line finished, and Blackpool Corporation then ran the line. In 1895 another line was added. It ran from Manchester Square along Lytham Road to South Shore. In 1897 the tracks were extended to South Pier. A line was also built on Station Road that connected Lytham Road to the promenade.
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