The SBT began the decade investing in movies, broadcasting a package of Disney (now affiliated with TV Globo) and Time Warner productions (the latter promoted in a one-hour network block). In 2001, the controversial reality show "Casa dos Artistas", accused by many of being a copy of Endemol's "Big Brother", marked the first time SBT led the Sunday-night ratings, aside from its "Domingo Legal" program becoming no.1 in the Sunday afternoon ratings.
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