A:	It's the behavioral science part of communication,
ʌ WORD_BOUNDARY ɪ t s WORD_BOUNDARY ð ə WORD_BOUNDARY b ɪ h eɪ v j ə ɹ ɹ ə l WORD_BOUNDARY s aɪ ə n s WORD_BOUNDARY p ɑ ɹ t WORD_BOUNDARY ʌ v WORD_BOUNDARY k ə m j uː n ɪ k eɪ ʃ ə n WORD_BOUNDARY