B:	They've got to kind of change the way people think about it.
b iː WORD_BOUNDARY ð eɪ v WORD_BOUNDARY ɡ ɑ t WORD_BOUNDARY t ə WORD_BOUNDARY k aɪ n d WORD_BOUNDARY ʌ v WORD_BOUNDARY t̠ʃ eɪ n d̠ʒ WORD_BOUNDARY ð ə WORD_BOUNDARY w eɪ WORD_BOUNDARY p iː p ə l WORD_BOUNDARY θ ɪ ŋ k WORD_BOUNDARY ʌ b aʊ t WORD_BOUNDARY ɪ t WORD_BOUNDARY