It opened in 1999 as JJB Stadium, from the "JJB Sports" sportswear company. The name changed in 2009 when Wigan Athletic owner Dave Whelan bought a chain of fitness clubs from JJB Sports and set up a new business, DWSportsfitness. The deal also gave Whelan stadium naming rights, and he changed its name to DW Stadium at that time.= = = White Hart Lane = = =
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