B:	if it costs them something, then they're not as likely to use it.
b iː WORD_BOUNDARY ɪ f WORD_BOUNDARY ɪ t WORD_BOUNDARY k ɔ s t s WORD_BOUNDARY ð ɛ m WORD_BOUNDARY s ʌ m θ ɪ ŋ WORD_BOUNDARY ð ɛ n WORD_BOUNDARY ð eɪ ə ɹ WORD_BOUNDARY n ɑ t WORD_BOUNDARY æ z WORD_BOUNDARY l aɪ k l i WORD_BOUNDARY t ə WORD_BOUNDARY j uː z WORD_BOUNDARY ɪ t WORD_BOUNDARY