The term "sport utility vehicle" came into popular use in the late 1980s. Until then, they were marketed as station wagons. An early example of marketing a civilian off-roader as a "sports utility" is the two-door pickup version of the 1966 Ford Bronco. In 1974 Jeep used the term "sport(s) utility vehicle" exactly in their brochures for the 1st generation Jeep Cherokee.
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