B:	and like you say, make it, um, better for companies to do these things, and get involved in it without huge cost to them,
b iː WORD_BOUNDARY æ n d WORD_BOUNDARY l aɪ k WORD_BOUNDARY j uː WORD_BOUNDARY s eɪ WORD_BOUNDARY m eɪ k WORD_BOUNDARY ɪ t WORD_BOUNDARY ʌ m WORD_BOUNDARY b ɛ t ə ɹ WORD_BOUNDARY f ɔ ɹ WORD_BOUNDARY k ʌ m p ə n i z WORD_BOUNDARY t ə WORD_BOUNDARY d uː WORD_BOUNDARY ð iː z WORD_BOUNDARY θ ɪ ŋ z WORD_BOUNDARY æ n d WORD_BOUNDARY ɡ ɛ t WORD_BOUNDARY ɪ n v ɑ l v d WORD_BOUNDARY ɪ n WORD_BOUNDARY ɪ t WORD_BOUNDARY w ɪ ð aʊ t WORD_BOUNDARY h j uː d̠ʒ WORD_BOUNDARY k ɔ s t WORD_BOUNDARY t ə WORD_BOUNDARY ð ɛ m WORD_BOUNDARY