Priming significantly affects test results. A group being tested about the Trivial Pursuit game were split in two. One group was first asked to think about what it would mean to be a professor. They got 55.6% of the questions right. The other half were first asked to sit and think about soccer hooligans. They scored 42.6%. Other tests indicated that the two groups had similar mental ability. The difference between the results is highly significant.p57
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