At the beginning, the custom was followed only by the Imperial Court, but the samurai nobility also began celebrating it during the Azuchi-Momoyama period (1568–1600). In those years, Toyotomi Hideyoshi gave great hanami parties in Yoshino and Daigo, and the festivity became very popular through all the Japanese society. Shortly after that, farmers began their own custom of climbing nearby mountains in the springtime and having lunch under the blooming cherry trees. This practice, called then as the "spring mountain trip", combined itself with that of the nobles' to form the urban culture of hanami. By the Edo period (1600–1867), all the common people took part in the celebrations, in part because Tokugawa Yoshimune planted areas of cherry blossom trees to encourage this. Under the sakura trees, people had lunch and drank sake in cheerful feasts.
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