In 1989, Selena signed a record agreement with EMI Latin. She became the first artist to sign with them. She also made Tejano music popular among younger people. Jose Behar said that he signed Selena because he thought he found the next Gloria Estefan. In the same year, Coca-Cola wanted Selena to become one of their spokespeople in Texas. Behar and Stephen Finfer asked EMI to begin Selena's cross over album. However, EMI did not want to start the crossover, while telling Selena that she needed a bigger fan base. She released her first album that same year. The lead single "Contigo Quiero Estar" got to number eight on the US "Billboard" Hot Latin Tracks chart in 1989.
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