A champion swimmer who achieved numerous feats and records in long-distance, open-water swimming, business owner in Central America, and president of the Santa Barbara Channel Swim Association (SBCSA). A small business owner seeking guidance on how to effectively market their niche products An aerospace enthusiast and avid reader of business news in the Upstate region.
Identify target audience Highlight unique selling points Leverage social media Engage local community Create compelling content Utilize email marketing Build partnerships Focus on customer feedback Enhance online presence Optimize website for SEO Offer promotions and discounts Host community events Develop a referral program Analyze competitors Track customer interactions Personalize customer experience Utilize storytelling in branding Expand product range Measure marketing effectiveness Plan for scalability
Customer Journey Mapping
{
  "discussionName": "Customer Journey Mapping",
  "stickyNotes": [
    "Identify target audience",
    "Highlight unique selling points",
    "Leverage social media",
    "Engage local community",
    "Create compelling content",
    "Utilize email marketing",
    "Build partnerships",
    "Focus on customer feedback",
    "Enhance online presence",
    "Optimize website for SEO",
    "Offer promotions and discounts",
    "Host community events",
    "Develop a referral program",
    "Analyze competitors",
    "Track customer interactions",
    "Personalize customer experience",
    "Utilize storytelling in branding",
    "Expand product range",
    "Measure marketing effectiveness",
    "Plan for scalability"
  ]
}