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[How do you read these kanji
年々?](https://japanese.stackexchange.com/q/53971/31150)

(I am just making sure that I understood.)

In the following sentence, 年々 is read【ねんねん】, correct?

> 小学校入学【しょうがっこうにゅうがく】を控【ひか】える子【こ】どもたちのランドセル選【えら】びが、年々【ねんねん】過熱【かねつ】しています

> _The selection of school bags for children about to enter elementary school
> is becoming more and more heated every year._

<https://www.asahi.com/articles/ASQ6S62NTQ69DIFI00D.html?iref=comtop_Opinion_01>
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question
word-choice readings reduplication
年々 is 【ねんねん】here, right?
Yes, it is ねんねん.

As an additional comment, ねんねん is the more common in the first place. And you
can most probably always read 年々 as ねんねん if it is not followed by particles.

A example of 年々{としどし} is like:

  * 収入はその年年で変わる The income changes each year.

which could be 収入は年年{としどし}変わる with some elements dropped.

Generally ねんねん is used when referring to monotone change (usually
increase/decrease) whereas としどし is for fluctuations. Possibly comparable to
English _year by year_ vs _from year to year_.
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answer