In the West, "strong language" (e.g. lots of cussing) will net you a higher
rating (e.g. rated M) or even get videos on YouTube demonitized. Is there
essentially no such concept in Japan? To be clear, I am excluding "adult
themes" and "explicit content" (e.g. talking about sex). To my knowledge,
Japanese doesn't really have "cussing", but rather "rude speech". Would
talking in a rude enough manner really bump up the rating of something,
similar to "Strong Language" in the West? Or is that essentially not a concern
in Japan?
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2023-01-03T20:09:05.403
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question
culture honorifics
Is "strong language" a rating criterion in Japanese entertainment/media?
[CERO](https://www.cero.gr.jp/en/publics/index/), the Japanese game rating
organization, has the following in its regulation regarding what are banned
expressions (禁止表現):

> #### ＜言語・思想関連表現＞
>
>   1. 一般に放送禁止用語・差別用語・不快用語に当たる言葉については、直接並びに間接的な表現や比喩も含み、 **中傷や蔑称に当たる用語の使用を禁止**
> する。常識の範囲内で、使用する場面及び前後の成り行きにより必要と認められる場合はこの限りではない。
>

Games that contain such words are subject to "no rating" (i.e., ban of sale)
rather than just an increase of rating, so it's a real concern at least on the
rules.

That said, I don't know why, but I have a feeling that Japanese people (even
outlaws and hip-hop musicians) tend not to use dirty words in their sentences.
In foreign games, I sometimes see characters who use [words like
these](https://en.wikipedia.org/wiki/Seven_dirty_words) in rapid succession
and a large part of their conversations is bleeped, but I cannot imagine a
similar way of speaking in Japanese. Many game developers have complained that
CERO's regulation of violence and sexual content is too strict, but I have
never heard of a similar issue with respect to "simply dirty words".
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answer