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I don't understand why in this
[article](https://www3.nhk.or.jp/news/html/20180605/k10011465921000.html?utm_int=news-
life_contents_list-items_001) it is この一方で and not その一方で that is used ?

>
> 櫻井さんによりますと、「断る」という行為は、コミュニケーションの中でも最も難しい部類に入るそうです。日本では古くから「察し型」の文化が根付いていて、多くを語らなくとも相手が分かってくれるはずだと考える人が多いと。
> **この一方で** 、断られた人は自分の好意がむげにされたと感じ、相手のことを悪く思ったり、「もう次からはやめよう」と考えたりするというのです。

It's not the same structure that in these sentences ?

[![enter image description
here](https://i.stack.imgur.com/tWtNz.png)](https://i.stack.imgur.com/tWtNz.png)
CC BY-SA 4.0
2018-06-09T14:37:52.923
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question
grammar
What is the difference between この一方で　and その一方で?
There is a difference in meaning.

「 **そ** の一方{いっぽう}で」, as any dictionary would tell us, is a set phrase meaning
" **on the other hand** ", " ** _in the meanwhile_** ", etc.

「 **こ** の一方で」 is **not** a set phrase.

In the context provided, 「 **この** 一方で」 would mean " ** _conversely_** ". The
first half is told from the perspective of the 「断{ことわ}る人」 (ones who deny
others) and the second half (which is after 「 **この** 一方で」) is told from that
of the 「断られる人」 (ones who are denied). Following me so far?

The contents of the two halves mentioned above, therefore, are not exactly
compared or contrasted. Thus, the translation "on the other hand" would not
fit in. The best TL I could think of would be "conversely".
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2018-06-12T16:27:21.880
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answer
As you may already know,「一方」 by itself can be used to indicate that the
following sentence(s) will be in a direction different from the preceding
sentence(s). Please note that unlike 「反面」, which can only mean "Conversely"
"On the other hand",「一方」 doesn't necessarily have to be moving in the opposite
direction, which is why it can also mean "While" "Meanwhile" depending on the
context.

Attaching 「その」 or 「この」 in front of 「一方」to refer to the context described by
the preceding sentence(s) is just a matter of a sense of distance/perspective,
although it should be noted that 「その」 is far more common. It's similar to how
「その中」and「この中」 are interchangeable when saying "while XX was happening" (Except
「一方」 can be used by itself but 「中」 can't in this context).

With these interchangeable wordings, it really comes down to writing style and
the subtle nuances that the author wants to convey. The style in which that
example is written is obviously not a standard formal writing style (i.e.
「なくとも」「多いと」「と言うのです」), and it appears to me that the writer is attempting to
close the distance between them and the reader. I would argue that the use of
「この一方」is also part of that attempt to make the reader feel closer.
CC BY-SA 4.0
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answer