59916
The sentence in question: そうした逆風の中、潜在的な需要を掘り起こそうと各社とも知恵を絞った対策に乗り出しています。

For full context:
<https://www3.nhk.or.jp/news/business_tokushu/2018_0621.html?utm_int=news_contents_tokushu_004>

My attempt at translation: "All companies certainly set out to new measures
which squeezed out wisdom, trying to dig up potential demand in the midst of
such adversary circumstances (="adverse wind")."

I'm also not sure whether I interpreted the use of volitional form correctly
here, so some feedback on this part would be nice as well.

I think that I know where the phrase 知恵を絞った is going, but I lack the
creativity to come up with a proper translation, since the literal one
definitely is very very "clunky" and almost incomprehensible. I think its
about "using all their brain power" to come up with a good idea to deal with
the problem at hand.

Finally, jisho outputted とも as the particle meaning "certainly". It definitely
works here, although I wonder whether the algorithm parsed correctly because
it doesn't add much. On the other hand, splitting it into と and も seems wrong
to me. So I just wanted to ask for confirmation.
CC BY-SA 4.0
2018-07-06T07:52:14.877
59905
2018-07-06T15:13:36.717
20172
question
grammar words
How to translate particle とも and 絞る?
> 「そうした逆風{ぎゃくふう}の中{なか}、潜在的{せんざいてき}な需要{じゅよう}を掘{ほ}り起{お}こそうと各社{かくしゃ} **とも**
> 知恵{ちえ}を絞{しぼ}った対策{たいさく}に乗{の}り出{だ}しています。」

Your TL:

> "All companies certainly set out to new measures which squeezed out wisdom,
> trying to dig up potential demand in the midst of such adversary
> circumstances (="adverse wind")."

Your translation looks okay.

> "I'm also not sure whether I interpreted the use of volitional form
> correctly here, so some feedback on this part would be nice as well."

Your understanding is good.

> 「Verb A in Volitional Form + と + Verb B」

indeed means:

> "to (Verb B) in an attempt to (Verb A)"

Moving on to 「知恵を絞る」...

It would be best to remember it as a common idiomatic expression meaning " **
_to rack one's brains_** " or simply " ** _to think very hard_** " instead of
trying to translate each word in it.

> "Finally, jisho outputted とも as the particle meaning "certainly". It
> definitely works here, "

I am afraid it **_does not_** work here. You looked up the wrong 「とも」, namely,
the sentence-ending particle 「とも」 as in 「いいとも！」.

「とも」 in this sentence means **_"all of", "both ~~ and ~~", "each of ~~"_**.
So, 「各社とも」 means **_"all of the companies", "each and every company"_** , etc.
It has a kanji 「共」.
CC BY-SA 4.0
2018-07-06T14:44:08.960
59916
2018-07-06T15:13:36.717
2018-07-06T15:13:36.717
59905
answer