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"寿司屋" means just a "sushi restaurant". I've heard "お寿司屋さん" spoken a few times.
As far as I know, only a person's name can be suffixed with "さん". So, is
"お寿司屋さん" a personification?
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suffixes
Is "お寿司屋さん" personification?
「お寿司屋｛すしや｝さん」 is composed of 「お」,「寿司｛すし｝」,「屋｛や｝」 and 「さん」.

Here, 「屋｛や｝」 is affixed to the name of some merchandise
(「寿司｛すし｝」「魚｛さかな｝」「石｛いし｝」 etc.) or service （「クリーニング」「修理｛しゅうり｝」 etc.） to mean:

  * A shop selling the merchandise or providing the service or all those shops as a whole

  * The owner of a shop selling the merchandise or providing the service

When 「…屋｛や｝」 refers to a shop, adding 「さん」 to it is in effect treating it as a
person (although I feel that native speakers may not have a very personified
image in their mind when using it). That shows slight intimacy (I guess
intimacy can mean very close relationship in English but that's not the case
here) with and a certain degree of respect (since 「さん」 is in itself a suffix
for that) to the shop. It's generally colloquial and used a little bit more
often by female speakers.

The 「お」 at the very beginning is a 丁寧語｛ていねいご｝ adding politeness, towards the
one that is talked to, to the whole expression.

Bonus:

「さん」 can be seen to be directly suffixed to company names as well. But
according to [this page](http://nhg.pro.tok2.com/reserch-3/reserch1-119.htm),
its level of acceptance varies a lot among native speakers.
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ーさん can be used as a courtesy title to address or refer to others with certain
occupations. eg:

運転手さん  
肉屋さん  
看護師さん

The addition of the お prefix to your example is an example of お being used for
politeness, as opposed to respecting the position of the listener.

_Reference: "Japanese for all occasions" by Taeko Kamiya, p13 & 17_

In my experience, when used with a shop or restaurant it tends to be a small
business. If we take 肉屋 as an example, in Japanese it translates as "the meat
shop", which is slightly different from the English term "The butchers
(shop)", which refers to tradesman rather than his wares. When I hear "肉屋さん" I
associate with either the shop or the butcher(s) himself (themselves)
depending on the context.

Also, although I have not seen this written down anywhere, to me this use of
さん is somewhat similar to the way we might refer to a restaurant in the
English statement "They have vegetarian dishes on the menu."
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answer