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[full text, line 7](https://pastebin.com/zbeV48qs)

> 俺にとっては、そんなこと興味はなくて。
>
> これは所詮、自分の中の衝動を満たすためのもの。
>
> 最強のライバルと、このシチュエーションで戦えるなんて、ゾクゾクするじゃないか。
>
> それが不謹慎だと言われようと、構わない。きれい事じゃないんだ。
>
> 興味があるのは、ただ、全国ランキング１位のヤツを倒して、その頂点――全一になることだけ。

I don't understand the meaning of the `きれい事じゃないんだ` part over here in
connection with full sentence.

afaik it's something like "cosmetic words" or "lip service" but still
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meaning
Meaning of きれい事じゃないんだ
綺麗事{きれいごと} is an expression referring to...well, exactly what its component
words suggests, really. It refers to words or ideas that are considered
"beautiful" or "proper", generally as contrasted with the more "dirty" and
"honest" nature of reality.

If someone is speaking 綺麗事, it generally means they're saying what people want
to hear, or what will make them look good, or what adheres to society's ideals
- but the implication is that they're _not_ being completely honest, whether
it's because they're covering up their real motivations, or refusing to
consider a more practical solution that would go against those ideals.

For instance, idealistic superheroes are often accused by more cynical
characters of dealing in 綺麗事. If a hero makes a speech about how they would
never kill a villain because that would be stooping to their level, someone's
likely to respond with そんな綺麗事並べてる場合じゃないんだよ！今あいつを殺さなきゃみんな殺される！ ("This isn't the
time to be spouting your precious ideals! If we don't kill him now, he'll kill
us all!") Similarly, politicians are likely to be accused of dealing in 綺麗事
rather than facing up to real-world issues.

So in the context of the passage you posted, a person dealing in 綺麗事 would be
expected to say the "proper" thing - that they're doing this for the sake of
saving the world, of giving people hope. But by saying 綺麗事じゃないんだ, the
protagonist is rejecting those notions - for him, it's not about all those
good and proper things. He's just doing this for selfish reasons - to fulfil
his own urges, because the idea of battling the ultimate rival excites him,
because he wants to become number one.
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It's kinda like how English speakers say "It's not pretty, but ...". For
example in sports when a team is playing rough. "It's not pretty but it gets
the job done".
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