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> ＫＤＤＩは、いろいろな会社のビルやデパートなどでこのサービスを利用してほしいと考えています  
>  KDDI want to use this service in various companies and department stores.

What nuance does adding 考えています bring to this sentence? Why not just say:

> ＫＤＤＩは、いろいろな会社のビルやデパートなどでこのサービスを利用してほしいです。

The literal translation of "considering that they want to ..." is obviously
clumsy.
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2017-02-23T20:01:30.693
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2017-02-24T17:33:33.063
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grammar nuances
Meaning of してほしいと考えています
> 「ＫＤＤＩは、いろいろな会社{かいしゃ}のビルやデパートなどでこのサービスを利用{りよう}してほしいと考{かんが}えています。」

Your (it is your own, is it not?) translation is:

> "KDDI want to use this service in various companies and department stores."

Before getting to the main part of your question, I must first say that you
are **_not_** reading the grammar structure of this sentence correctly. To me,
this is far more important than the main part of your question.

This is **_not_** about a service that KDDI wants to use. Rather, it is a
service that KDDI **offers**.

It says 「（KDDIは）利用 **してほしい** 」 and not 「（KDDIは）利用 **したい** 」. The difference is
huge. Are you following me?

Who does KDDI want to use the service? It is the people at いろいろな会社のビルやデパートなど.

Moving on to your question... Your question actually is a good one.

Adding 「と考えています」 at the end is necessary. That is because ending this sentence
with 「ほしいです」 would make KDDI sound really greedy, unrefined, too
straightforward, etc. 「考えています」 helps reduce all that in nuance; It balances
things out nicely. It does not matter if "thinking" is already included in
"wanting".

You will frequently see/hear sentences ending in:

「～～たいと考えています。」 and

「～～たいと思っています。」

Being indirect is a key to well-spoken/written Japanese. (It only makes direct
translation somewhat difficult as a drawback.)

「考えています」 could simply be ignored in the translation. You could just say "KDDI
would like ~~ to use this service." without using "is thinking" or "thinks".
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There are two parts to this phrase, and each must be considered separately.

## ～てほしい

The verb ending ～たい means that the speaker themselves **wants to do** the
action of the verb.

The verb ending ～てほしい means that the speaker **wants someone _else_ to do**
the action of the verb, usually in some way that is for the speaker, or to the
advantage of the speaker.

So in your sample sentence, KDDI _doesn't_ want to use the service themselves
-- instead, KDDI wants _other people_ to use the service. This service is
probably something that KDDI offers, and management is hoping to get customers
from corporate offices and department stores.

## ～考えています

This is literally "is thinking about ~". In this context, it's a softener.
It's a bit like the difference in English between saying, _"I want you to do
XX"_ versus _"I was thinking, it'd be nice if you did XX."_

Depending on the context, a more idiomatic translation might be:

> KDDI management **is hoping that** people in various locations like
> corporate office buildings or department stores might use this service.
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There are two major problems in your understanding:

  1. **してほしい ≠ "want to do"**

To tell your own wish to do something, you can just use [verb] + たい (食べたい,
行きたい, 利用したい etc.) してほしい is "want _somebody_ to do", used when who does it is
not who wants. Therefore, the original sentence should be translated "KDDI
wants them/people to use..." or "KDDI wishes the service to be used..."

  2. **ほしい for non-first-person subject**

> ＫＤＤＩは、いろいろな会社のビルやデパートなどでこのサービスを利用してほしいです。

This sentence doesn't only differ from the first sentence, but is also
ungrammatical.

There's a rule: **_mental adjectives** cannot be used as assertive, indicative
predicate when the subject is other than I/we_. In other words, you can't
declare somebody other than you is 眠い ("sleepy"), うれしい ("happy"), かゆい
("itchy") etc. because those are their internal feelings you can't touch
(unless you're a telepath).

The word ほしい, despite the English translation "want", is an adjective, that is
no exception of this rule. So is たい, maybe you've learned elsewhere that [you
must reword たい to たがる when it's not your
desire](https://japanese.stackexchange.com/q/2524/7810). So, if I had to
interpret the sentence above, I'd say it means "I want KDDI to use..."

> × 彼は……利用してほしいです  
>  × 彼は……利用してほしくないです  
>  ○ 彼は……利用してほし **がって** います ("acts like..., apparently...")  
>  ○ 彼は……利用してほし **そう** です ("looks like...")  
>  ○ 彼は……利用してほしい **そう** です ("says that..., reportedly...")  
>  ○ 彼は……利用を **望んで** います (verbs are OK)  
>  ○ 彼は……利用してほしいです **か** ？ (OK if uncertain)  
>  ○ 彼は……利用してほしいと（ **願って／思って／考えて** etc.）います

[![enter image description
here](https://i.stack.imgur.com/3daGI.jpg)](https://i.stack.imgur.com/3daGI.jpg)
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