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Someone pretends to drop a cake on the ground that was intended for friend,
then reveals the real cake was elsewhere.

> 気分を落としてから上げた方が喜びが倍増するってきいたから

I feel its saying something akin to

> I'd heard that giving after someone is feeling down makes them twice as
> happy

But what exactly does 上げた方が mean here?

I thought it might be a XほうがY formation for comparing two things but only
found examples that had an adjective after ほうが.
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question
grammar particles
What does 上げた方が mean here?
You are close, but this あげる is not "to give" but "to raise/elevate". 落とす and
上げる are transitive verbs with opposite meanings. The literal translation is
"I'd heard that bringing someone's mood down and then bringing it up makes
them twice as happy." The speaker said this to explain why he intentionally
disappointed the friend.

Recently 上げて落とす and 落として上げる are used as slangy set phrases, and the object
(気分を) is not always stated explicitly. See: [What is the meaning of
上げて落としたみてー?](https://japanese.stackexchange.com/q/71856/5010)

And yes, this 方が is a phrase used for comparison. It can safely take a verb
before it (as a relative clause).

  * 夢は大きい方がいい。  
A big dream is better (than a small dream).

  * お金はある方がいい。  
Having money is better (than having no money).
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answer