How did this brand name [Superdry. 極度乾燥(しなさい)](http://www.superdry.com/) come
about? Is there any deep consideration behind it? Are the customers having
some thoughts?
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2012-08-07T13:34:05.943
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2014-04-16T16:16:36.707
2014-04-16T16:16:36.707
question
etymology
Superdry. 極度乾燥(しなさい)
The answer is in [this BBC documentary called "Secrets of the
Superbrands"](https://www.youtube.com/watch?v=cZh1a-c3e_I#t=36m46s).

The owner of the [Cheltenham based British
company](https://en.wikipedia.org/wiki/SuperGroup_plc) that developed the
brand simply went to Japan, possibly as far back as 1985, was inspired by
Japanese packaging, and used that to develop their graphic images.
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2012-08-08T00:08:27.903
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2012-08-08T00:30:09.023
2012-08-08T00:30:09.023
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answer