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In iTunesConnect (for those who don't know, iTunesConnect is a website where
developers and iBook authors can manage their apps/books), there is this "My
Apps" button:

[![enter image description
here](https://i.stack.imgur.com/dfbbC.png)](https://i.stack.imgur.com/dfbbC.png)

When I change my OS's language to Japanese, it turns into this:

[![enter image description
here](https://i.stack.imgur.com/fTIO2.png)](https://i.stack.imgur.com/fTIO2.png)

This is quite weird to me because I have never seen "my" translated to just
"マイ" before. Is there a reason why they did not use "私の" or "自分の"?
CC BY-SA 3.0
2017-03-29T17:04:18.087
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2017-03-29T20:36:47.937
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question
translation pronouns
Why is "My Apps" translated to マイApp instead of something like 自分のApp?
マイ○○ in katakana is very common in this context because we have been familiar
with マイコンピュータ and マイドキュメント on the Windows desktop since the Windows 95 era.
Using 私の instead doesn't sound cool to me.

On the other hand アップ in katakana is not a good choice because アップ usually
means _up_ in Japanese. In katakanized English, _up_ and _app_ are read
identically. アプリ is a common abbreviation for アプリケーション, but somehow Apple
doesn't seem to like it :)
CC BY-SA 3.0
2017-03-29T17:19:18.500
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2017-03-29T17:27:01.090
2017-03-29T17:27:01.090
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The first of these マイ words that I recall is マイホーム主義, "my-home-ism", from the
1960s. It referred, often disapprovingly, to the fact that company employees
were beginning to give priority to family life over serving their employer. At
about the same time, when families were first beginning to acquire cars, マイカー
["my car"], meaning private car, family car, made its appearance. The fact
that マイ meant "my" was lost. Reference was frequently made in advertisements
to あなたのマイカー.
CC BY-SA 3.0
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answer