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Those expressions mean respectively to pass and to fail an exam. I have the
feeling that those expressions convey something that is not in the neutral
verbs to pass and to fail. That is to say that 桜{さくら}咲{さ}く seems to mean "to
pass with flying colors" and 桜{さくら}散{ち}る to fail but the person who fail is a
bit disillusioned because of his/her failure.

Are those guesses right ? And could they be used in a general sense of "to
success / to do well" and "to fail" at a task or are they reserved for exams.

* * *

I did some research and it seems to be that those expressions are used
exclusively about exams (and especially university entrance exams) and nothing
else. According to my research, the expression was coined by the Waseda
university in 昭和３１年(1956), if you passed their exams your telegram reads サクラサク
and if you failed it reads サクラチル.

Some other universities borrowed a leaf out of Waseda's book and it seems that
each university has its representative way to express "to pass" and "to fail"
at their entrance exams (cf. [this
link](http://www.tisen.jp/tisenwiki/?%B9%E7%B3%CA%C5%C5%CA%F3#n46f2eaf))
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question
words
Are the expressions 桜咲くand 桜散る only used for exams?
While it is true that as euphemistic expressions, 「桜咲く」 and 「桜散る」 are often
used regarding entrance exam results, it is certainly not their only use. The
same phrases are sometimes used to talk about love in the spring time in terms
of success and failure. The literal use of the phrases about cherry blossoms
should never be forgotten, either, as that is such a huge conversation topic.

Frankly, important personal or family events probably occur in the spring in
Japan more often than in many other countries because of our April-to-March
academic and fiscal year system. Spring is the time for parting, encountering,
relocations, graduation, new school, new employment, etc. and the cherry
blossoms are there to witness it all and at the same time, serving as a giant
source of similes and metaphors for us.
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They were euphemisms.

> <http://www.weblio.jp/content/%E6%A1%9C%E5%92%B2%E3%81%8F>
>
> 桜咲く
>
> (1) 桜の花が咲くこと。桜の開花。めでたい事の象徴として用いられることがある。
>
> (2) 受験において志望校に合格すること。受験に成功すること。反対に受験失敗は「サクラチル」と表現する。

The link between 桜咲く and univ. entrance exams is much weaker than as described
in the OP.

For most of Jp history, it had nothing to do with exams.

Only in the last 50-80 years or so, and i think largely related to use in
telegrams as : サクラサク

  * www.rsadd.com/rsadd/5998.html 2009年 「サクラサク」なんて言葉は死語に近い気がしますが・・・ 

  * blog.goo.ne.jp/gsouwao/e/690eef18e1a83374bf8c349aa58455a7 -- 2015 - サクラサク」 受験シーズンにはこんな言葉で合格通知が届いたものですが、 これももう死語になっているのでしょうか。
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answer