84672
I recently came across a sentence mentioning 'ジャパニーズデザイン'. What would be the
difference between calling something 日本のデザイン verses ジャパニーズデザイン?
CC BY-SA 4.0
2021-03-19T06:56:34.293
84669
2021-03-20T05:07:18.070
42007
question
japanese-to-english style
Saying ジャパニーズ instead of 日本の
There are a couple of situations where using カタカナ語 (Western loanwords
transcribed in katakana) is preferred.

  1. It is cool.

  2. Young people like to say things differently.

  3. The word/phrase was borrowed straight from English.  
I think your word falls under this category. It came directly from English
phrases such as "American design", "Japanese design."

  4. It's fun to toy with English words and phrases and construct new カタカナ語 (和製英語) in accordance with Japanese grammar simply because they make sense to Japanese speakers with knowledge of English. One example that I recently encountered is ロケハン (location scouting). And choosing them over other older Japanese words goes back to situation #1: it's cooler to use those English-sounding words.

  5. Some カタカナ語 have come to carry nuances that set them apart from traditional words (kango and wago). For example, チャイニーズ (Chinese) has increasingly been used to refer to Chinese cuisine and restaurants (中国料理), as opposed to [中華料理](https://en.wikipedia.org/wiki/Japanese_Chinese_cuisine).
CC BY-SA 4.0
2021-03-19T07:19:34.803
84670
2021-03-19T07:19:34.803
30454
84669
answer
At the first sight of this expression ジャパニーズデザイン, I felt it very strange as
Japanese English, because of its relative length. This leads me into some
search of this expression on the Web. I have found some facts about this
expression. Firstly, as a native speaker of Japanese, anyone would not like to
use 日本のデザイン, except in translation. We will probably prefer to use 日本風のデザイン or
日本式のデザイン or 日本特有のデザイン or 日本独自のデザイン or 日本人によるデザイン, even though these are all
explanatory. Secondly, through the examination of about ten uses of ジャパニーズデザイン
found on the web, I have discovered that this is almost used in connection
with the world, especially the western world and is referred to the things of
Japanese designed with western taste, or the western things with Japanese
taste.
CC BY-SA 4.0
2021-03-19T10:48:51.540
84671
2021-03-19T11:00:46.317
2021-03-19T11:00:46.317
42257
42257
84669
answer
There are various reasons to use katakana or loanwords (see other answers),
but in this case, I think the reason is very close to [why 日本 is sometimes
written as ニッポン](https://japanese.stackexchange.com/q/17799/5010) or [why トヨタ
is written in katakana](https://japanese.stackexchange.com/q/31078/5010). The
intentional use of the katakana version of a word can make it sound modern
and/or internationalized. For example, 忍者 is a plain word for ninja, but ニンジャ
written in katakana suddenly makes people imagine that stereotypical ninja
enjoyed by western people. Likewise, while 日本のデザイン is the normal way to say
"Japanese design", ジャパニーズ・デザイン can be intentionally chosen to give the
impression of "that stereotypical Japanese design appreciated internationally"
or "contemporary Japanese design as opposed to universal or traditional ones".
CC BY-SA 4.0
2021-03-19T14:10:38.857
84672
2021-03-20T05:07:18.070
2021-03-20T05:07:18.070
5010
5010
84669
answer