> これは日本語で言い方ですか
>
> kore ha nihongo de iikata desu ka

Is this correct? I want to point to something and ask how do you say that in
Japanese.

Base 2 + かた means how to.
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questions
"How to say this in Japanese?"
> 「これは[日本語]{にほんご}で[言]{い}い[方]{かた}ですか。」

Unfortunately, this makes little sense.

To ask an information question (as opposed to a yes-no question) like "How do
you say this in Japanese?", you need to use a question word just like you used
"how" in English.

Question words in Japanese are: なに、なん、いつ、どこ、だれ、どう、どんな, etc.

The most natural way to say it by the native standards would be:

> 「これは日本語で **なんと** 言いますか。」

That is the question word 「なん」 plus the quotative particle 「と」.

The problem with 「言い方」 is that it is generally used to refer to how properly a
phrase or sentence is composed or the mannerism employed in saying a phrase or
sentence. It is not used to talk about what an object is called.
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Just to complete an already good answer, there are actually many natural ways
to ask how something is said:

> 日本語ではどう言いますか。  
>  日本語では何と言いますか。  
>  日本語ではなんて言う? (なんて is a casual form of 何と)  
>  How is this said in Japanese?

Or, to ask what you just heard means:

> それはどう言う意味ですか。  
>  What does this mean?
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