[{"text_idx": "#000003", "text": "If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That\u2019s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit."}, {"text_idx": "#000004", "text": "In today\u2019s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts."}, {"text_idx": "#000005", "text": "All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that\u2019s a reader\u2019s job: to read, isn\u2019t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers."}, {"text_idx": "#000009", "text": "Aenean nec sapien sed arcu gravida scelerisque. Fusce vehicula risus vel urna. Cras venenatis leo id dui bibendum pretium. Cras sem sem, pretium vel, cursus id, facilisis eget, enim. Ut tempor. Donec augue lorem, sollicitudin sed, mattis quis, egestas at, risus. Praesent tempus orci in massa. Integer tempor ornare velit. Proin euismod. Nunc in augue."}, {"text_idx": "#000014", "text": "Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Maecenas faucibus mollis interdum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Sed posuere consectetur est at lobortis."}, {"text_idx": "#000015", "text": "Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Donec id elit non mi porta gravida at eget metus."}]