[{"text_idx": "#000005", "text": "All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that\u2019s a reader\u2019s job: to read, isn\u2019t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers."}, {"text_idx": "#000006", "text": "As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There\u2019s every chance your competitors will wish they\u2019d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised."}, {"text_idx": "#000012", "text": "Integer pretium enim a lectus. Sed mi. In neque. Suspendisse suscipit ipsum in ligula. Integer aliquam rutrum ante. Pellentesque ligula. Duis mauris. Nunc volutpat mi non lorem. Cras eros. Vestibulum vel nisi. Aenean nec nibh sed orci imperdiet tempor."}]