[{"text_idx": "#000002", "text": "Beacons are overjoyed to shine the spotlight on Future Disrupter Rachel Sellick, founder of Welsh-based music business, Scarlet River Management. An avid country music fan, and resultingly talented music entrepreneur. Rachel has successfully established and built her company from scratch, something that is surely impressive alone. Yet alongside her career in music, Rachel is also pursuing a PhD in medicine."}, {"text_idx": "#000003", "text": "Jaw-droppingly determined at whatever she sets her mind to, Rachel is aiming to prove that no ambition is out of reach, especially if you harness the right amount of passion. A focused lab scientist by day and bustling music manager by night. It is without doubt that you are wondering how Rachel is able to juggle being a music mogul with her higher education. Well, here at Beacons, we have implored the Scarlet River founder to talk us through those early steps in her career, share her secrets on music management, and to describe exactly how the two branches of her seemingly very different worlds, have entwined so well together."}, {"text_idx": "#000004", "text": "Looking back over how her accomplishments paved the way to music management success. Rachel describes that utilising a plethora of transferable skills, has driven her forward in all areas of life. Interlinking overarching aspects, which she now knows to be integral to music management. Rachel explains how the ability to communicate articulately, plan logistically and organise efficiently, have all proven fundamental to sky-rocketing her capabilities. Personal qualities Rachel also attributes are the importance of being realistic, as well as truthful and trustworthy. All of which allow her to balance a PhD with successfully running a company."}, {"text_idx": "#000005", "text": "With an educational background, primarily focused on science and research. Rachel established academic roots through university. Reminiscing over her earliest memories of that time, Rachel explains how she was enrolled in a master\u2019s degree, intent on furthering her education. Yet alongside intense medical lectures and seminars, Rachel stumbled upon a close friendship group with a like minded love of country music. Unwinding in-between classes with discussions around favourite musicians, the friends bonded over shared interests outside of university. As passing conversations developed into ideas with potential. From there onwards, Rachel\u2019s curiosity for a career in music sparked, and she soon found herself dipping her toes into a whole new industry."}, {"text_idx": "#000006", "text": "Although not halting her university goals by any means, Rachel spent any free time she could muster outside of her education, organising local gigs. Whilst still remaining fully committed to her academic ambitions, Rachel became enthralled with all that music had to offer. Strategically socialising at events she helped put together, and building an expansive network through social media. Rachel found herself quickly gaining connections and the exposure that she needed to propel further. With her university background becoming the platform from which she catapulted. Newfound friendships and her own intuition ultimately guided her toward music management, as Rachel began planning festival appearances for musicians not just in the UK, but overseas also."}, {"text_idx": "#000007", "text": "Originally finding her feet by becoming a music manager independently, we asked Rachel what gaps in the industry she believed were filled when she decided to establish Scarlet River Management. Discussing the highs and lows of working alone initially, Rachel shared how it was fairly common for a vast amount of tasks to be performed by outside organisations, such as PR. Not hiding from the challenges inevitably faced along the way, Rachel admitted that expenses often coupled with the assistance she required, and that meant the focus ended up shifting away from her underlying passion, which was to support the country music scene. Yearning to find her way back to offering independent country artists further opportunities and guidance in reaching their target audience at an affordable price, whilst still being able to keep her own head above water. Rachel\u2019s courage and dedication fuelled her to create Scarlet River Management, and the company was founded at the end of 2019."}, {"text_idx": "#000008", "text": "Initially set-up as an artist management company, Rachel was content to build Scarlet River Management with these objectives in mind. However, following the unprecedented chaos that COVID-19 brought during 2020. In lockdown, Rachel found herself grafting under an even more pressing urge, to retain the musicians that she remained so passionate about. This resulted in her swiftly adapting the company, to incorporate PR and release strategies, as well as their existing portfolio of artist management. Rachel has since supported numerous new artists across the UK and the US."}, {"text_idx": "#000009", "text": "Recognising the importance of bridging relationships both internationally and at home in Wales. Rachel explains how Scarlet River Management would not be what it is without the support of collaborating companies and artists, such as fellow Welsh SW20 Radio whom they partner with. Working closely with those willing to give and accept help; mutual benefit has allowed Scarlet River Management to thrive, with collaboration being the key in building their success. Combine this with Wales\u2019 rich music culture and their ability to grow awareness at a global level online, and Scarlet River Management are now able to do so much more for the musicians they manage. By moving all promotional activities onto the internet, social media has played a vital role in their engagement strategy, and the web has become the perfect space for Scarlet River Management to develop artists\u2019 fanbases and grow traction worldwide."}, {"text_idx": "#000010", "text": "However, B2B engagement and a rapidly growing social network, are not all that Rachel pens down as huge factors in creating a successful management company. Expressing how she has always enjoyed being part of a team, Rachel exclaims that running a business allows her to tap into different goals and visions. However more importantly, Rachel discloses that being part of this close-knit community, means support is always on hand when she needs it. Not shying away from the fact that music is not a magic created entirely alone, Rachel confesses that her team are absolutely crucial to the company\u2019s development. Unafraid to admit that asking for help has been one of the most important things she has had to learn whilst working within the industry."}, {"text_idx": "#000011", "text": "Being amongst those that hold such passion for music and business, has clearly been an inspiration. Proud to showcase the skills of her team, Rachel discusses how they are far more qualified than her when it comes to their own expertise and wished to personally thank her colleague Jaclyn Delnevo for helping her get to where she is, as well as Keren Morell as one of the first to welcome her into the industry and support her ambitions. Reflecting on the fact that just because she owns the company on paper, does by no means elevate her further than anyone else. Rachel\u2019s humbleness and obvious adoration for those around her, really does shine through, as she credits working together as instrumental to the growth of her business."}, {"text_idx": "#000014", "text": "Mae \u2018Beacons \u2019 wrth eu boddau i dynnu sylw at Future Disrupter Rachel Sellick, sylfaenydd y busnes cerddoriaeth o Gymru, Scarlet River Management. Yn gefnogwr cerddoriaeth gwlad brwd, ac yn entrepreneur cerddoriaeth talentog o ganlyniad. Mae Rachel wedi sefydlu ac adeiladu ei chwmni o'r dechrau, rhywbeth sy'n sicr yn drawiadol ar ei phen ei hun. Ac eto ochr yn ochr a\u0302\u2019i gyrfa mewn cerddoriaeth, mae Rachel hefyd yn dilyn PhD mewn meddygaeth."}, {"text_idx": "#000015", "text": "Yn benderfynol o beth bynnag y mae hi'n gosod ei meddwl iddo, mae Rachel yn anelu at brofi nad oes unrhyw uchelgais y tu hwnt i'w cyrraedd, yn enwedig os ydych chi'n harneisio'r angerdd iawn. Gwyddonydd labordy a\u0302 ffocws yn ystod y dydd a rheolwr cerddoriaeth brysur gyda'r nos. Heb amheuaeth, rydych chi'n pendroni sut mae Rachel yn gallu jyglo bod yn mogwl cerddoriaeth gyda'i haddysg uwch. Wel, yma yn Beacons, rydym wedi annog sylfaenydd Scarlet River i siarad a\u0302 ni trwy'r camau cynnar hynny yn ei gyrfa, rhannu ei chyfrinachau ar reoli cerddoriaeth, ac i ddisgrifio'n union sut mae dwy gangen ei bydoedd sy'n ymddangos yn wahanol iawn, wedi ymglymul gyda'n gilydd."}, {"text_idx": "#000016", "text": "Wrth edrych yn o\u0302l dros sut y gwnaeth ei llwyddiannau baratoi'r ffordd i lwyddiant rheoli cerddoriaeth. Mae Rachel yn disgrifio bod defnyddio llu o sgiliau trosglwyddadwy, wedi ei gyrru ymlaen ym mhob rhan o fywyd. Agweddau trosfwaol cydgysylltiedig, y mae hi bellach yn gwybod eu bod yn rhan annatod o reoli cerddoriaeth. Mae Rachel yn esbonio sut mae'r gallu i gyfathrebu'n groyw, cynllunio'n logistaidd a threfnu'n effeithlon, i gyd wedi profi'n sylfaenol i rocedi ei galluoedd. Rhinweddau personol Mae Rachel hefyd yn priodoli pwysigrwydd bod yn realistig, yn ogystal a\u0302 bod yn eirwir ac yn ddibynadwy. Mae pob un ohonynt yn caniata\u0301u iddi gydbwyso PhD a\u0302 rhedeg cwmni yn llwyddiannus."}, {"text_idx": "#000017", "text": "Gyda chefndir addysgol, yn canolbwyntio'n bennaf ar wyddoniaeth ac ymchwil. Sefydlodd Rachel wreiddiau academaidd trwy'r brifysgol. Gan ailymddangos dros ei hatgofion cynharaf o'r amser hwnnw, mae Rachel yn esbonio sut y cafodd ei chofrestru mewn gradd meistr, gan fwriadu hyrwyddo ei haddysg. Ac eto ochr yn ochr a\u0302 darlithoedd a seminarau meddygol dwys, baglodd Rachel ar grw\u0302p cyfeillgarwch agos gyda chariad tebyg at gerddoriaeth gwlad. Yn ddiarwybod rhwng dosbarthiadau gyda thrafodaethau ynghylch hoff gerddorion, roedd y ffrindiau'n bondio dros fuddiannau a rennir y tu allan i'r brifysgol. Wrth i sgyrsiau pasio ddatblygu'n syniadau a\u0302 photensial. O hynny ymlaen, taniodd chwilfrydedd Rachel ar gyfer gyrfa mewn cerddoriaeth, ac yn buan dechreuodd hi mynd mewn i ddiwydiant hollol newydd."}, {"text_idx": "#000018", "text": "Er na wnaeth atal ei nodau prifysgol mewn unrhyw fodd, treuliodd Rachel unrhyw amser rhydd y gallai ymgynnull y tu allan i'w haddysg, gan drefnu gigs lleol. Tra'n dal i fod yn gwbl ymrwymedig i'w huchelgeisiau academaidd, cafodd Rachel ei swyno a\u0302'r cyfan oedd gan gerddoriaeth i'w gynnig. Yn cymdeithasu'n strategol mewn digwyddiadau, helpodd i roi at ei gilydd, ac adeiladu rhwydwaith eang trwy'r cyfryngau cymdeithasol. Cafodd Rachel ei hun yn gyflym yn ennill cysylltiadau a'r amlygiad yr oedd ei angen arni i yrru ymhellach. Gyda'i chefndir prifysgol yn dod yn llwyfan y bu hi'n catapwlio ohono. Yn y pen draw, arweiniodd cyfeillgarwch Newfound a'i greddf ei hun tuag at reoli cerddoriaeth, wrth i Rachel ddechrau cynllunio ymddangosiadau gw\u0302yl ar gyfer cerddorion nid yn unig yn y DU, ond dramor hefyd."}, {"text_idx": "#000019", "text": "Yn wreiddiol yn dod o hyd i'w thraed trwy ddod yn rheolwr cerdd yn annibynnol, gwnaethom ofyn i Rachel pa fylchau yn y diwydiant yr oedd hi'n credu a gafodd eu llenwi pan benderfynodd sefydlu Scarlet River Management. Gan drafod uchafbwyntiau ac isafbwyntiau gweithio ar ei phen ei hun i ddechrau, rhannodd Rachel sut yr oedd yn weddol gyffredin i lawer iawn o dasgau gael eu cyflawni gan y tu allan sefydliadau, megis cysylltiadau cyhoeddus. Heb guddio rhag yr heriau a wynebai'n anochel ar hyd y ffordd, cyfaddefodd Rachel fod treuliau yn aml ynghyd a\u0302'r cymorth yr oedd ei angen arni, ac roedd hynny'n golygu bod y ffocws yn gorffen symud oddi wrth ei hangerdd sylfaenol, sef cefnogi'r sin gerddoriaeth wlad. Yn dyheu am ddod o hyd i'w ffordd yn o\u0302l i gynnig cyfleoedd ac arweiniad pellach i artistiaid gwlad annibynnol wrth gyrraedd eu cynulleidfa darged am bris fforddiadwy, wrth barhau i allu cadw ei phen ei hun uwchben y dw\u0302r. Fe wnaeth dewrder ac ymroddiad Rachel ei hysgogi i greu Scarlet River Management, a sefydlwyd y cwmni ar ddiwedd 2019."}, {"text_idx": "#000020", "text": "Wedi'i sefydlu i ddechrau fel cwmni rheoli artistiaid, roedd Rachel yn fodlon adeiladu Scarlet River Management gan ystyried yr amcanion hyn. Fodd bynnag, yn dilyn yr anhrefn digynsail a ddaeth a\u0302 COVID-19 yn ystod 2020. Wrth gloi, cafodd Rachel ei hun yn impio dan ysfa bwysicach fyth, i gadw'r cerddorion yr oedd hi'n parhau i fod mor angerddol yn eu cylch. Arweiniodd hyn at iddi addasu'r cwmni'n gyflym, i ymgorffori strategaethau cysylltiadau cyhoeddus a rhyddhau, yn ogystal a\u0302'u portffolio presennol o reoli artistiaid. Ers hynny mae Rachel wedi cefnogi nifer o artistiaid newydd ledled y DU a'r UD."}, {"text_idx": "#000021", "text": "Cydnabod pwysigrwydd pontio perthnasoedd yn rhyngwladol ac gartref yng Nghymru. Mae Rachel yn esbonio sut na fyddai Scarlet River Management yr hyn ydyw heb gefnogaeth cwmni\u0308au ac artistiaid sy'n cydweithredu, fel cyd-Radio Cymru SW20 y maent yn bartner ag ef. Gweithio'n agos gyda'r rhai sy'n barod i roi a derbyn cymorth; mae cyd-fudd wedi caniata\u0301u i Scarlet River Management ffynnu, gyda chydweithio yn allweddol wrth adeiladu eu llwyddiant. Cyfunwch hyn a\u0302 diwylliant cerddoriaeth gyfoethog Cymru a\u2019u gallu i dyfu ymwybyddiaeth ar lefel fyd-eang ar-lein, ac mae Scarlet River Management bellach yn gallu gwneud cymaint mwy dros y cerddorion y maent yn eu rheoli. Trwy symud yr holl weithgareddau hyrwyddo i\u2019r rhyngrwyd, mae cyfryngau cymdeithasol wedi chwarae rhan hanfodol yn eu strategaeth ymgysylltu, ac mae\u2019r we wedi dod yn ofod perffaith i Scarlet River Management ddatblygu ffaniau artistiaid \u2019a thyfu tyniant ledled y byd."}, {"text_idx": "#000022", "text": "Fodd bynnag, nid yw ymgysylltu B2B a rhwydwaith cymdeithasol sy'n tyfu'n gyflym, i gyd yn nodi bod Rachel yn ffactorau enfawr wrth greu cwmni rheoli llwyddiannus. Gan fynegi sut mae hi bob amser wedi mwynhau bod yn rhan o di\u0302m, mae Rachel yn esgusodi bod rhedeg busnes yn caniata\u0301u iddi fanteisio ar wahanol nodau a gweledigaethau. Fodd bynnag, yn bwysicach fyth, mae Rachel yn datgelu bod bod yn rhan o'r gymuned glos hon yn golygu bod cefnogaeth wrth law bob amser pan fydd ei hangen arni. Heb wylo oddi wrth y ffaith nad yw cerddoriaeth yn hud a grewyd yn gyfan gwbl ar ei phen ei hun, mae Rachel yn cyfaddef bod ei thi\u0302m yn gwbl hanfodol i ddatblygiad y cwmni. Heb ofn i gyfaddef bod gofyn am help wedi bod yn un o'r pethau pwysicaf y bu'n rhaid iddi ei ddysgu wrth weithio yn y diwydiant."}, {"text_idx": "#000023", "text": "Mae bod ymhlith y rhai sy'n arddel cymaint o angerdd am gerddoriaeth a busnes, yn amlwg wedi bod yn ysbrydoliaeth. Yn falch o arddangos sgiliau ei thi\u0302m, mae Rachel yn trafod sut maen nhw'n llawer mwy cymwys na hi o ran eu harbenigedd eu hunain ac roedd hi'n dymuno diolch yn bersonol i'w chydweithiwr Jaclyn Delnevo am ei helpu i gyrraedd lle mae hi, yn ogystal a\u0302 Keren Morell fel un o'r cyntaf i'w chroesawu i'r diwydiant a chefnogi ei huchelgeisiau. Gan fyfyrio ar y ffaith nad yw'r ffaith ei bod yn berchen ar y cwmni ar bapur yn ei dyrchafu ymhellach na neb arall o bell ffordd. Mae gwyleidd-dra ac addoliad amlwg Rachel i'r rhai o'i chwmpas yn wirioneddol ddisgleirio, gan ei bod yn credu bod cydweithio yn allweddol i dwf ei busnes."}]