<transcript><audio_7>and for me what it is is that it lets people virtually try on different lip colors and the main difference between that and what's out there already is that we don't have any skin smoothing algorithms or filters it's literally you and filtered this is a way for me to</transcript><transcript><audio_8>literally try on the the lip color that I want and it's a great way for brands to be a part of that because then you can go and buy exactly that lip color I'm so glad that you you're talking about innovation because one of my questions is what innovation do you see</transcript><transcript><audio_9>coming down the pike that you think has the most potential to change the way you do business shopping is not a great experience anymore overall I think whether it's you're doing online shopping or offline shopping I think there's still a lot left to be desired so when we kind of</transcript> and for me what it is is that it lets people virtually try on different lip colors and the main difference between that and what's out there already is that we don't have any skin smoothing algorithms or filters it's literally you and filtered this is a way for me to literally try on the the lip color that I want and it's a great way for brands to be a part of that because then you can go and buy exactly that lip color I'm so glad that you you're talking about innovation because one of my questions is what innovation do you see coming down the pike that you think has the most potential to change the way you do business shopping is not a great experience anymore overall I think whether it's you're doing online shopping or offline shopping I think there's still a lot left to be desired so when we kind of
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