<transcript><audio_17>interesting thoughts about it including roughly what their business model is but it's very impressive list and it includes a lot of companies that have had you know rather spectacular exits so</transcript><transcript><audio_18>you know once upon a time some people used to ask me how can you really can you really make money doing this and the answer is absolutely yes there's no question about that at this point in time it's just a question of how you're going to go about it</transcript><transcript><audio_19>and that's the index which you can look at online if you like later very interesting okay to turn your project into a business from project to profit there are a few things you need to think</transcript><transcript><audio_20>about and we're going to talk about those today so the first important most important thing is to understand what your business model is and we'll talk a lot about different business models you might want to consider the next</transcript><transcript><audio_21>thing that you need to do is you need to take care of your branding and you need to take care of it early and often it's almost one of the first things you should do we'll talk about that a little bit but if there's one thing that I like</transcript><transcript><audio_22>bit of advice that I give people who are starting open source businesses that I think tends to help them a lot it's to pay attention to branding from day one and then I'll give a few tips which are</transcript><transcript><audio_23>not exactly legal advice but sort of general commercial you know kind of straddles legal and business advice about getting your project ready for primetime in order to release it okay I'm gonna talk first about business</transcript> interesting thoughts about it including roughly what their business model is but it's very impressive list and it includes a lot of companies that have had you know rather spectacular exits so you know once upon a time some people used to ask me how can you really can you really make money doing this and the answer is absolutely yes there's no question about that at this point in time it's just a question of how you're going to go about it and that's the index which you can look at online if you like later very interesting okay to turn your project into a business from project to profit there are a few things you need to think about and we're going to talk about those today so the first important most important thing is to understand what your business model is and we'll talk a lot about different business models you might want to consider the next thing that you need to do is you need to take care of your branding and you need to take care of it early and often it's almost one of the first things you should do we'll talk about that a little bit but if there's one thing that I like bit of advice that I give people who are starting open source businesses that I think tends to help them a lot it's to pay attention to branding from day one and then I'll give a few tips which are not exactly legal advice but sort of general commercial you know kind of straddles legal and business advice about getting your project ready for primetime in order to release it okay I'm gonna talk first about business
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