<transcript><audio_126>relevance so is it going to make my business more competitive is it going to make my business more acquirable so is it going to add an asset that's a value to the bottom line and is it going to make it more desirable from anyone who might be you know might be looking at it</transcript><transcript><audio_127>from that so we look at it from the business standpoint right and then second we look at it from you know hey is this going to give us that competitive edge give us time to get to market time to establish ourselves in that before somebody else tries to</transcript> relevance so is it going to make my business more competitive is it going to make my business more acquirable so is it going to add an asset that's a value to the bottom line and is it going to make it more desirable from anyone who might be you know might be looking at it from that so we look at it from the business standpoint right and then second we look at it from you know hey is this going to give us that competitive edge give us time to get to market time to establish ourselves in that before somebody else tries to
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