<transcript><audio_74>there was a term for that the prior art you know where all of that is that's your job and and if you're not looking in the right area then that's not helpful either that's what takes more time what takes you know or makes a mess yeah and that's the thing is if your</transcript><transcript><audio_75>attention is in the wrong place then it's going to cost you more so I guess where I was headed with that is that the the middle ground that I pursued with the book is so you are not looking to do it yourself you're a busy entrepreneur you're</transcript><transcript><audio_76>developing a product you realize that it's that it's not really possible to do a good patent on your own so you're gonna hire a patent attorney but if you're going to do it to make some good decisions about how you do it let's make some good decisions about why you do it</transcript><transcript><audio_77>or if you do it so like that's the that's the overarching principle of the book that's the context of where we come from in the book which is kind of like I said that's the unique space it operates because I saw too many entrepreneurs just headed to the do-it-yourself guides</transcript><transcript><audio_78>and you don't want to read a 600 if you're busy entrepreneur you don't want to read a 600 page book about all the details about the you know the paper size or the margins and about how to prepare a patent application you want to learn the principle that helped you</transcript> there was a term for that the prior art you know where all of that is that's your job and and if you're not looking in the right area then that's not helpful either that's what takes more time what takes you know or makes a mess yeah and that's the thing is if your attention is in the wrong place then it's going to cost you more so I guess where I was headed with that is that the the middle ground that I pursued with the book is so you are not looking to do it yourself you're a busy entrepreneur you're developing a product you realize that it's that it's not really possible to do a good patent on your own so you're gonna hire a patent attorney but if you're going to do it to make some good decisions about how you do it let's make some good decisions about why you do it or if you do it so like that's the that's the overarching principle of the book that's the context of where we come from in the book which is kind of like I said that's the unique space it operates because I saw too many entrepreneurs just headed to the do-it-yourself guides and you don't want to read a 600 if you're busy entrepreneur you don't want to read a 600 page book about all the details about the you know the paper size or the margins and about how to prepare a patent application you want to learn the principle that helped you
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