<transcript><audio_124>and then you can go through i'll try to mention other books from the rosenfeld list that may also be useful in connection with this stuff ready for the next thing okay so we've got we've got another 15 minutes we can do</transcript><transcript><audio_125>it when people say to me i want a focus group i don't say oh of course what i may end up saying of course but what i understand them to mean is</transcript><transcript><audio_126>i need some qualitative responses to my product or service now when i run focus groups and i i have defended focus groups uh among user researchers who think that they're just terrible because scripted</transcript><transcript><audio_127>the usual way is somebody writes a script somebody moderates maybe it's the same somebody i write a script of the questions that all my stakeholders have about this topic</transcript><transcript><audio_128>alexa device whatever it is or your echo is echo elect yeah echo is a amazon product then the google home is a non-am it's a google product right so let's do let's say we're we're talking about that how do you like your</transcript> and then you can go through i'll try to mention other books from the rosenfeld list that may also be useful in connection with this stuff ready for the next thing okay so we've got we've got another 15 minutes we can do it when people say to me i want a focus group i don't say oh of course what i may end up saying of course but what i understand them to mean is i need some qualitative responses to my product or service now when i run focus groups and i i have defended focus groups uh among user researchers who think that they're just terrible because scripted the usual way is somebody writes a script somebody moderates maybe it's the same somebody i write a script of the questions that all my stakeholders have about this topic alexa device whatever it is or your echo is echo elect yeah echo is a amazon product then the google home is a non-am it's a google product right so let's do let's say we're we're talking about that how do you like your
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