<transcript><audio_177>equivalent to the old picture so a b testing is very much lo beloved by the data scientists and</transcript><transcript><audio_178>that users are coming in and staying longer because the value is eyes on the screen are we keeping you here are we providing you with something that's interesting enough to keep you going and completing the shopping process for</transcript><transcript><audio_179>my concern about a b testing is too often we haven't done enough of the early uh studies to say well it's not just the size of the picture or the content of the picture there's a few other things like where are the words wrapping around</transcript><transcript><audio_180>and so on and as long as you keep those the same you might be able to tell some differences and the other problem with baby testing is startups startups can't use it because they don't get enough traffic to be able to to know what those differences are anyway there are things in here that you</transcript><transcript><audio_181>already know how to do you know how to do ethnographic field studies i claim uh because you've probably taken a field studies class you certainly uh i i expect many of you know how to do a</transcript><transcript><audio_182>semi-scripted or a semi-structured interview those are exactly what has to happen in a usability lab study or in and we could talk about some of these other methodologies at another time but</transcript><transcript><audio_183>i know our time is short so let's keep going uh i said that one already here we go uh what's in a typical day and i i actually wrote somebody this recently uh i say it's probably some degree of project and program management reporting</transcript> equivalent to the old picture so a b testing is very much lo beloved by the data scientists and that users are coming in and staying longer because the value is eyes on the screen are we keeping you here are we providing you with something that's interesting enough to keep you going and completing the shopping process for my concern about a b testing is too often we haven't done enough of the early uh studies to say well it's not just the size of the picture or the content of the picture there's a few other things like where are the words wrapping around and so on and as long as you keep those the same you might be able to tell some differences and the other problem with baby testing is startups startups can't use it because they don't get enough traffic to be able to to know what those differences are anyway there are things in here that you already know how to do you know how to do ethnographic field studies i claim uh because you've probably taken a field studies class you certainly uh i i expect many of you know how to do a semi-scripted or a semi-structured interview those are exactly what has to happen in a usability lab study or in and we could talk about some of these other methodologies at another time but i know our time is short so let's keep going uh i said that one already here we go uh what's in a typical day and i i actually wrote somebody this recently uh i say it's probably some degree of project and program management reporting
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