<transcript><audio_171>authentic opinion is and they may not know that they're they're answering differently from how they would behave until you put them into a different setting with a different kind of methodology so that you get to see what's actually happening</transcript><transcript><audio_172>take a b testing which is in the opposite corner a b testing is a methodology that has that you're not aware of as the end user because it says we as the software development crowd</transcript><transcript><audio_173>can't decide whether that hero picture that first giant picture on the screen when you land at our site should be all popcorn or it should be people eating popcorn because we make the best popcorn</transcript><transcript><audio_174>and so what we're going to do is we have been using that giant popcorn picture for a while let's still show that to a lot of people but let's take some small proportion maybe five percent ten percent of our audience and show them the other picture and see</transcript><transcript><audio_175>what the proportion of clicking into our site is just based on the change of what the photograph is and people actually do these studies often okay um the problem with the a b testing is you have to be a big enough organization</transcript><transcript><audio_176>that's getting enough traffic to give you tiny little statistically significant differences so that you know whether you should take the new direction or the old direction for that hero picture and maybe you just want to refresh is the new picture at least</transcript> authentic opinion is and they may not know that they're they're answering differently from how they would behave until you put them into a different setting with a different kind of methodology so that you get to see what's actually happening take a b testing which is in the opposite corner a b testing is a methodology that has that you're not aware of as the end user because it says we as the software development crowd can't decide whether that hero picture that first giant picture on the screen when you land at our site should be all popcorn or it should be people eating popcorn because we make the best popcorn and so what we're going to do is we have been using that giant popcorn picture for a while let's still show that to a lot of people but let's take some small proportion maybe five percent ten percent of our audience and show them the other picture and see what the proportion of clicking into our site is just based on the change of what the photograph is and people actually do these studies often okay um the problem with the a b testing is you have to be a big enough organization that's getting enough traffic to give you tiny little statistically significant differences so that you know whether you should take the new direction or the old direction for that hero picture and maybe you just want to refresh is the new picture at least
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