<transcript><audio_165>i'm going to encourage you to go look for this and did i remove the link okay i'll make sure you get a link to this because i think i covered it up a guy named christian rohrer developed this</transcript><transcript><audio_166>this two by two grid effectively and what he says is the y-axis is attitudinal information that you're getting from the users versus behavioral information and the x-axis is</transcript><transcript><audio_167>qualitative versus quantitative on the right so and he he calls it direct versus indirect i'll take one or two examples to show you but then the little symbols for that are attached to each of the methodologies</transcript><transcript><audio_168>tells you is it natural use of the product in real life is it a scripted use in the lab is it decontextualized so that i'm just asking about the functionality without showing you any of the specific product or is it some combination of those</transcript><transcript><audio_169>let's take so here focus groups at the bottom left can you see it focus groups in the traditional way gets you information about people's attitudes and so the fact that they're in a group</transcript><transcript><audio_170>talking to one another and to you means people will more likely give you answers to your questions that are what they think you want to hear or what they what the loudest person in the room says rather than what their</transcript> i'm going to encourage you to go look for this and did i remove the link okay i'll make sure you get a link to this because i think i covered it up a guy named christian rohrer developed this this two by two grid effectively and what he says is the y-axis is attitudinal information that you're getting from the users versus behavioral information and the x-axis is qualitative versus quantitative on the right so and he he calls it direct versus indirect i'll take one or two examples to show you but then the little symbols for that are attached to each of the methodologies tells you is it natural use of the product in real life is it a scripted use in the lab is it decontextualized so that i'm just asking about the functionality without showing you any of the specific product or is it some combination of those let's take so here focus groups at the bottom left can you see it focus groups in the traditional way gets you information about people's attitudes and so the fact that they're in a group talking to one another and to you means people will more likely give you answers to your questions that are what they think you want to hear or what they what the loudest person in the room says rather than what their
{"source": "grass-yt-cc-by.0JwnxOzrpTQ|shard_1003_37|create_multimodal_data.extract_yt_and_generate_transcripts.59|shard_1003|create_multimodal_data.generate_captions.59|shard_1003|create_multimodal_data.generate_captions.59", "params": {"id": "0JwnxOzrpTQ", "channel_id": "UCNJRxM5T1SAtgT6Bhcext2Q", "duration": 2673, "view_count": 260, "age_limit": 0, "chapters": [{"start_time": 0.0, "title": "Career Panel: User Experience & Design", "end_time": 78.0}, {"start_time": 78.0, "title": "First sign language dissertation at UCSD Quora What is your PhD thesis in one sentence?", "end_time": 135.0}, {"start_time": 135.0, "title": "This book changed the paradigm", "end_time": 196.0}, {"start_time": 196.0, "title": "This study introduced open-source software to usability testing", "end_time": 267.0}, {"start_time": 267.0, "title": "Most recent publication", "end_time": 593.0}, {"start_time": 593.0, "title": "Design of Everyday Things. Don Norman Originally published as Psychology of Everyday The DESIGN of EVERYDAY", "end_time": 713.0}, {"start_time": 713.0, "title": "Designing with the Mind in Mind. Jeff Johnson", "end_time": 824.0}, {"start_time": 824.0, "title": "What's the difference between art & design?", "end_time": 868.0}, {"start_time": 868.0, "title": "Defining Design design", "end_time": 1690.0}, {"start_time": 1690.0, "title": "I want a focus group", "end_time": 1849.0}, {"start_time": 1849.0, "title": "I want a survey", "end_time": 1912.0}, {"start_time": 1912.0, "title": "You are not your user What product or service are you working on? What's your experience with the product", "end_time": 2201.0}, {"start_time": 2201.0, "title": "Two parts of user research 1. Ask the right question 2. Ask the right people", "end_time": 2265.0}, {"start_time": 2265.0, "title": "Methods of User Research", "end_time": 2543.0}, {"start_time": 2543.0, "title": "Typical day 1. Project and Program Management 2. Researchy Stuff 3. Operations", "end_time": 2673}], "like_count": 9, "channel_follower_count": 699, "license": "Creative Commons Attribution license (reuse allowed)", "uploader_id": "@linguisticscareerlaunch2851", "yt_tar_file": "/leonardo_work/EUHPC_E03_068/audio/fixed_download/grass-yt-cc-by//shard_1003/0JwnxOzrpTQ.tar.gz"}}