<transcript><audio_47>people can use them and it's not like we were talking yesterday at the mixer you got a 775 on your television what did you do so i did have a 775 this week on my television</transcript><caption><image_48>The image is a book cover for the book "The Design of Everyday Things" by Don Norman. The cover is predominantly yellow with a red teapot on the right side. The title of the book is written in bold black font at the top of the cover. Below the title, there is a subtitle that reads "Originally published as "Psychology of Everyday Thing" and below it, it reads "Discounts the physical environment jobs, tea bottles, with implications for software, human error? No, bad design!" The author's name, Don Norman, is written below the title in smaller font. On the top right corner of the image, there are two photos of a man in a suit and tie.</caption><transcript><audio_49>um another great book by don norman uh some of you may know his name he was also at ucsd when i was there and he was head of the psychology department and his famous book at that time was memory</transcript><transcript><audio_50>and attention and the reason he was interested in that those two topics are those are things that humans are not so great at sustaining your attention you're constantly scanning and being able to be distracted so keeping your attention on</transcript><transcript><audio_51>the thing and second of all remembering all those things that are happening all around you he changed the title after feedback on the second edition and he turned it into design of everyday things because when people thought heard the title</transcript><transcript><audio_52>psychology of everyday things they thought it meant something about clinical psychology and that was not what he meant he talks in the book a lot about the physical environment but the implications for software are clear</transcript><transcript><audio_53>and he rejects the idea of human error he says human error is the result of bad design so it's not your fault however you should listen to yourself and your colleagues because we still have</transcript><transcript><audio_54>internalized the business about oh i made a mistake on the computer probably it was a issue of your attention being distracted or your um</transcript> people can use them and it's not like we were talking yesterday at the mixer you got a 775 on your television what did you do so i did have a 775 this week on my television um another great book by don norman uh some of you may know his name he was also at ucsd when i was there and he was head of the psychology department and his famous book at that time was memory and attention and the reason he was interested in that those two topics are those are things that humans are not so great at sustaining your attention you're constantly scanning and being able to be distracted so keeping your attention on the thing and second of all remembering all those things that are happening all around you he changed the title after feedback on the second edition and he turned it into design of everyday things because when people thought heard the title psychology of everyday things they thought it meant something about clinical psychology and that was not what he meant he talks in the book a lot about the physical environment but the implications for software are clear and he rejects the idea of human error he says human error is the result of bad design so it's not your fault however you should listen to yourself and your colleagues because we still have internalized the business about oh i made a mistake on the computer probably it was a issue of your attention being distracted or your um
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