<transcript><audio_160>okay two parts of user research and we're going to be done very soon one is ask the right question and the other is ask it of the right people and uh and that's where your expertise comes in</transcript><transcript><audio_161>is defining the problem in a way that you can get an answer to it so people will supervisors your stakeholders the heads of various departments will say i need to know x and you then need to push back</transcript><transcript><audio_162>and say well x is hard to hard to ask let's figure out what is it you really want to find out uh why do you want to know x is it because of this this or this because i think we can frame the question more narrowly more specifically and therefore get more</transcript><transcript><audio_163>informative answers and then the right people is people who have used our product people who've never heard of our product whichever it is i mean you know you decide what the criteria are and sometimes it's just the person on the street can anybody figure this out good</transcript><transcript><audio_164>then we can make it more specific to our particular users this is the slide that i really wanted to spend some time on and i know we don't have a lot of time but let me see if i can move this thing out of the way</transcript> okay two parts of user research and we're going to be done very soon one is ask the right question and the other is ask it of the right people and uh and that's where your expertise comes in is defining the problem in a way that you can get an answer to it so people will supervisors your stakeholders the heads of various departments will say i need to know x and you then need to push back and say well x is hard to hard to ask let's figure out what is it you really want to find out uh why do you want to know x is it because of this this or this because i think we can frame the question more narrowly more specifically and therefore get more informative answers and then the right people is people who have used our product people who've never heard of our product whichever it is i mean you know you decide what the criteria are and sometimes it's just the person on the street can anybody figure this out good then we can make it more specific to our particular users this is the slide that i really wanted to spend some time on and i know we don't have a lot of time but let me see if i can move this thing out of the way
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