<transcript><audio_141>so what product or service are you working on if i'm working on an enterprise product that means a big company's product like salesforce has and i don't think everybody here probably knows what salesforce does but we'll have several</transcript><transcript><audio_142>salesforce speakers and presenters coming up salesforce makes software as a service s-a-a-s you probably touch salesforce multiple times in a day and have no idea about it</transcript><transcript><audio_143>because it's running the back end of all kinds of other things that you're touching and i'm not even going to get into that kind of level of stuff but you are not the typical user of the administrative part of salesforce you may become one once you get into</transcript><transcript><audio_144>industry and your experience and your knowledge of the product if you're part of the team that's creating a new feature or upgrading to some new operating system you know way too much and so your intuitions about what's going to be easy</transcript><transcript><audio_145>or hard confusing or clear are going to be off you need to listen to your users which does not mean your new users know what they want and it does not mean that they know what the right solution is you listen to them because they're</transcript> so what product or service are you working on if i'm working on an enterprise product that means a big company's product like salesforce has and i don't think everybody here probably knows what salesforce does but we'll have several salesforce speakers and presenters coming up salesforce makes software as a service s-a-a-s you probably touch salesforce multiple times in a day and have no idea about it because it's running the back end of all kinds of other things that you're touching and i'm not even going to get into that kind of level of stuff but you are not the typical user of the administrative part of salesforce you may become one once you get into industry and your experience and your knowledge of the product if you're part of the team that's creating a new feature or upgrading to some new operating system you know way too much and so your intuitions about what's going to be easy or hard confusing or clear are going to be off you need to listen to your users which does not mean your new users know what they want and it does not mean that they know what the right solution is you listen to them because they're
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