<transcript><audio_67>and then um there are also two other data sets that uh are relating more on viewability matrix so like again impressions and different kinds of like impressions like this is measurable and then they are collected um across</transcript><transcript><audio_68>different times so like h1 you can think of it as being the first half of the year and then he's shooting second half the year but there are more data being collected in the second half of the year so the thing is that like um there can be different people</transcript><transcript><audio_69>different teams collecting the data differently so in a way uh there could be some inconsistencies here and there when it comes to like naming so if you look at it right like um over here we have campaign name</transcript><transcript><audio_70>okay but in a matrix we have camping for example but they are similar referring to the same thing yeah so uh all this uh kind of like i would say um a reflection of the challenges like the data challenges i</transcript> and then um there are also two other data sets that uh are relating more on viewability matrix so like again impressions and different kinds of like impressions like this is measurable and then they are collected um across different times so like h1 you can think of it as being the first half of the year and then he's shooting second half the year but there are more data being collected in the second half of the year so the thing is that like um there can be different people different teams collecting the data differently so in a way uh there could be some inconsistencies here and there when it comes to like naming so if you look at it right like um over here we have campaign name okay but in a matrix we have camping for example but they are similar referring to the same thing yeah so uh all this uh kind of like i would say um a reflection of the challenges like the data challenges i
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