<transcript><audio_22>hotel and you want to advertise your hotel on Google what Google will ask you is how much are you willing to pay for your advertisement so that's number one and number two in one day how much what is your budget okay so you have some</transcript><transcript><audio_23>sort of budget so besides so in your preferences you have to you have to pulse so one is your value how much is each advertisement value how do you value each advertisement on Google's website so that's one thing but the second thing is what's your budget so in</transcript><transcript><audio_24>one day if thousands of people search for your hotel and they click on your hotel link you will probably bankrupt you within a day ok so you don't want that to happen so you give a budget constraint that well you know what I can</transcript><transcript><audio_25>pay one dollar for every click but in one day I will pay you at most $15 or $20 or something ok so you know that you will not get bankrupted by the end of the day by people randomly clicking your</transcript><transcript><audio_26>hotel ok so that's so there in that case the payment is restricted by the amount of budget you have mentioned okay so payment cannot be more than the budget so let's first talk about the</transcript> hotel and you want to advertise your hotel on Google what Google will ask you is how much are you willing to pay for your advertisement so that's number one and number two in one day how much what is your budget okay so you have some sort of budget so besides so in your preferences you have to you have to pulse so one is your value how much is each advertisement value how do you value each advertisement on Google's website so that's one thing but the second thing is what's your budget so in one day if thousands of people search for your hotel and they click on your hotel link you will probably bankrupt you within a day ok so you don't want that to happen so you give a budget constraint that well you know what I can pay one dollar for every click but in one day I will pay you at most $15 or $20 or something ok so you know that you will not get bankrupted by the end of the day by people randomly clicking your hotel ok so that's so there in that case the payment is restricted by the amount of budget you have mentioned okay so payment cannot be more than the budget so let's first talk about the
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