<transcript><audio_251>there's there whole bunch of them Ada attention interest I was say interest deficit Association um decision action and you know there other ones pass problem uh agitate solution things like that it's the same same sort of format so they all</transcript><transcript><audio_252>do effectively the same thing but it's that whole thing of the hook the the what's going to get folks to pay attention to go hello I need to pay attention to that and you know consume the rest of it right um and one of</transcript><transcript><audio_253>things I talked to my students about a lot is um you know creating a sense of authority and I think you can do that through those things either invoking curiosity or um you know getting getting something so folks are like I better take notice of what this person says and</transcript><transcript><audio_254>hence reading the rest of your your content things like that um it's kind of cool so one thing I kind of want to touch on um and this is I'm about to open the worm can a little bit here</transcript><transcript><audio_255>because it's just such a broad massive huge most important topic as far as I'm concerned but can you talk us through a little bit about the mindset that you have adopted and I guess that you would need in order to pursue any online</transcript><transcript><audio_256>business but let's just go with RADS given that that's the topic okay yeah what a can of wordss in in one sentence yes yeah okay hey yeah</transcript><transcript><audio_257>wow um honestly it would Circle back to what we discussed at the start of the conversation about how every failure is a chance to get better and I've come to believe that the</transcript> there's there whole bunch of them Ada attention interest I was say interest deficit Association um decision action and you know there other ones pass problem uh agitate solution things like that it's the same same sort of format so they all do effectively the same thing but it's that whole thing of the hook the the what's going to get folks to pay attention to go hello I need to pay attention to that and you know consume the rest of it right um and one of things I talked to my students about a lot is um you know creating a sense of authority and I think you can do that through those things either invoking curiosity or um you know getting getting something so folks are like I better take notice of what this person says and hence reading the rest of your your content things like that um it's kind of cool so one thing I kind of want to touch on um and this is I'm about to open the worm can a little bit here because it's just such a broad massive huge most important topic as far as I'm concerned but can you talk us through a little bit about the mindset that you have adopted and I guess that you would need in order to pursue any online business but let's just go with RADS given that that's the topic okay yeah what a can of wordss in in one sentence yes yeah okay hey yeah wow um honestly it would Circle back to what we discussed at the start of the conversation about how every failure is a chance to get better and I've come to believe that the
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