<transcript><audio_20>do is give you the example of what we've the work we've done with Intel around human certified so what we're saying is that by I think it's by 2026 nearly 90 of the content online will be generated</transcript><transcript><audio_21>or will be held through Ai and with Intel what we've done is we've worked around how can we ensure that content is safe for human consumption and that content is really protecting the consumer protecting the society and</transcript><transcript><audio_22>protecting the brands so are there any tick boxes Brands and agencies when it comes to technology and innovation is while it is immersive it's also pervasive so that's again a very good question I</transcript><transcript><audio_23>think we and we need to start with the positive and I think when it comes to the positive it's really about bravery and it's about that ability to be early adopters um and lead the industry and when it</transcript> do is give you the example of what we've the work we've done with Intel around human certified so what we're saying is that by I think it's by 2026 nearly 90 of the content online will be generated or will be held through Ai and with Intel what we've done is we've worked around how can we ensure that content is safe for human consumption and that content is really protecting the consumer protecting the society and protecting the brands so are there any tick boxes Brands and agencies when it comes to technology and innovation is while it is immersive it's also pervasive so that's again a very good question I think we and we need to start with the positive and I think when it comes to the positive it's really about bravery and it's about that ability to be early adopters um and lead the industry and when it
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