<caption><image_0>The image is a promotional graphic for a conversation with Aurelia Noel, Global Head of Innovation and Digital Transformation, DENTSU X. It features two women, one on the left and one in the center, standing in a room with a yellow background. The woman on the right is wearing a pink blouse and glasses, and is holding a microphone. She appears to be speaking to the other woman. The text on the image reads "24m Cannes Lions" and there is a logo of a lion on the bottom right corner.</caption><transcript><audio_1>good morning with experience being such a big part of communication today we have with us neighborhood of innovation and digital transformation at ncx we're sharing her Insight hello Aurelia hello</transcript><transcript><audio_2>simran oh really of course I just like I just mentioned experience is such an important part of communication but what is the challenge in driving data a data-driven consistent omnichannel customer experience for a customer which</transcript><transcript><audio_3>is present across so many platforms thank you that's a really good question so as you said experience is everything and today the most I mean the biggest challenge is consistency is the ability to have a consistent message across the</transcript><transcript><audio_4>different touch points and I think for that I would go back to something that I've written a bit before around the four e's because experience itself is not enough so when it comes to the four e's we're talking about experience so we're</transcript><transcript><audio_5>ensuring that you have a relevant experience no matter the touch point and that every touch point is here to drive impact um then you will have everywhere which is the ability of being convenient so your brand needs to have a level of</transcript><transcript><audio_6>convenience for their consumers because we know that consumers are one percent of the time thinking about your brand and 99 of the time really live in your brand so it's important to have your brand as in kind</transcript> good morning with experience being such a big part of communication today we have with us neighborhood of innovation and digital transformation at ncx we're sharing her Insight hello Aurelia hello simran oh really of course I just like I just mentioned experience is such an important part of communication but what is the challenge in driving data a data-driven consistent omnichannel customer experience for a customer which is present across so many platforms thank you that's a really good question so as you said experience is everything and today the most I mean the biggest challenge is consistency is the ability to have a consistent message across the different touch points and I think for that I would go back to something that I've written a bit before around the four e's because experience itself is not enough so when it comes to the four e's we're talking about experience so we're ensuring that you have a relevant experience no matter the touch point and that every touch point is here to drive impact um then you will have everywhere which is the ability of being convenient so your brand needs to have a level of convenience for their consumers because we know that consumers are one percent of the time thinking about your brand and 99 of the time really live in your brand so it's important to have your brand as in kind
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