<transcript><audio_12>this is a space which b2c players have kind of taken over what would you help say a normal Regional about how they should now focus and experience so again I think it all comes down to</transcript><transcript><audio_13>the consumer so the first thing is really to understand their audience and understand the touch point to build their audience I mean we often talk about digital transformation I prefer to talk about digital elevation which is to</transcript><transcript><audio_14>say you know when we talk about digital elevation it's a really change in mindset it's a paradigm shift from digital being a channel to digital being in everything we do because the people we talk to no matter whether you're I</transcript><transcript><audio_15>streetly Taylor or a brand they're everywhere online and it's for I3 retailer it's again that idea of ecosystem and community that would really help them thrive in a digital first world</transcript><transcript><audio_16>we live in a world today where there is a new technology practically every month they're talking about augmented reality we're talking about polar block we talk about chat a gtt generation AI so as a</transcript><transcript><audio_17>marketer what excites you what do you see is going to be the next big thing so I think everyone is talking about AI so I would say kind of AI for me is an important part of how technology will develop</transcript> this is a space which b2c players have kind of taken over what would you help say a normal Regional about how they should now focus and experience so again I think it all comes down to the consumer so the first thing is really to understand their audience and understand the touch point to build their audience I mean we often talk about digital transformation I prefer to talk about digital elevation which is to say you know when we talk about digital elevation it's a really change in mindset it's a paradigm shift from digital being a channel to digital being in everything we do because the people we talk to no matter whether you're I streetly Taylor or a brand they're everywhere online and it's for I3 retailer it's again that idea of ecosystem and community that would really help them thrive in a digital first world we live in a world today where there is a new technology practically every month they're talking about augmented reality we're talking about polar block we talk about chat a gtt generation AI so as a marketer what excites you what do you see is going to be the next big thing so I think everyone is talking about AI so I would say kind of AI for me is an important part of how technology will develop
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