<transcript><audio_35>one of our governance tools or tools that enable us to have um great hygiene when it comes to campaign creation when it comes to campaign optimization so again the team can spend more of their time on their strategy and Consulting with the clients</transcript><transcript><audio_36>and really help them transform their business um and the other thing I would say is our CCS tool which has been our appropriatory um kind of consumer panels and 1995 I believe</transcript><transcript><audio_37>um and there now we have motivation and what motivation is bringing us within the CCS panel is is enables us to really create campaigns that are relevant to every audience down to their motivation and again when we're talking about</transcript><transcript><audio_38>experience at the beginning and understanding kind of the people's innermost Innovation is also helping us in helping our clients build a better experience for them finally you know you're very passionate about business friends so can you talk about any of</transcript><transcript><audio_39>your work that you're very proud of in this field and any brand that you believe has got their like initiatives so I would say uh you know getting closer to home uh dansu is a company that has done amazingly well when it</transcript><transcript><audio_40>um when it comes to purpose when he comes to social I'm myself a part of the dni committee for uh for Global so part of my role is also to empower social</transcript> one of our governance tools or tools that enable us to have um great hygiene when it comes to campaign creation when it comes to campaign optimization so again the team can spend more of their time on their strategy and Consulting with the clients and really help them transform their business um and the other thing I would say is our CCS tool which has been our appropriatory um kind of consumer panels and 1995 I believe um and there now we have motivation and what motivation is bringing us within the CCS panel is is enables us to really create campaigns that are relevant to every audience down to their motivation and again when we're talking about experience at the beginning and understanding kind of the people's innermost Innovation is also helping us in helping our clients build a better experience for them finally you know you're very passionate about business friends so can you talk about any of your work that you're very proud of in this field and any brand that you believe has got their like initiatives so I would say uh you know getting closer to home uh dansu is a company that has done amazingly well when it um when it comes to purpose when he comes to social I'm myself a part of the dni committee for uh for Global so part of my role is also to empower social
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