<transcript><audio_7>of an everywhere ecosystem value exchange and that exchange is very important to experience I would say that you can't have experience if you don't have exchange we live in a world where data is um Alpha where data experiment but it's</transcript><transcript><audio_8>also a very scarce and valuable resource and I think one of the things that you need to do through value exchange and experience is to ensure that that data is protected but also given at a point of consent and then final one will be</transcript><transcript><audio_9>evangelism which is Again part of the experience because when we talk about a brand it's not only about talking about the product or talking about the ethos of the brand but again the value that the brand is bringing into people's</transcript><transcript><audio_10>everyday life and so and the evangelism and the opportunity to build ecosystem around your brand Beyond gesture brand Equity or your product but really kind of creating a world in which your brand</transcript><transcript><audio_11>can uh Thrive so taking a hit we mentioned that you know before ease this was in a relationship with High Street revealers right so what advice would you give to retailers who have to be impacted by the pandemic and you know</transcript> of an everywhere ecosystem value exchange and that exchange is very important to experience I would say that you can't have experience if you don't have exchange we live in a world where data is um Alpha where data experiment but it's also a very scarce and valuable resource and I think one of the things that you need to do through value exchange and experience is to ensure that that data is protected but also given at a point of consent and then final one will be evangelism which is Again part of the experience because when we talk about a brand it's not only about talking about the product or talking about the ethos of the brand but again the value that the brand is bringing into people's everyday life and so and the evangelism and the opportunity to build ecosystem around your brand Beyond gesture brand Equity or your product but really kind of creating a world in which your brand can uh Thrive so taking a hit we mentioned that you know before ease this was in a relationship with High Street revealers right so what advice would you give to retailers who have to be impacted by the pandemic and you know
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