<transcript><audio_0>the corporate scandals of the late 20th century and early 21st century as well as the GFC drove practitioners to the conclusion that traditional financial statements did not adequately reflect a company's</transcript><transcript><audio_1>value this is evidenced by analysis of companies listed on the great stock exchanges of the world where the analyses found that sometimes up to 20% of the market value was made up of additives which would be included in a</transcript><transcript><audio_2>balance sheet according to financial reporting standards but 80% was not being reported on to be accountable and transparent that which we report needs</transcript><transcript><audio_3>understandable to report an incomprehensible manner to 99.9% of users of an annual report results in knowledge being lost in a mass of</transcript> the corporate scandals of the late 20th century and early 21st century as well as the GFC drove practitioners to the conclusion that traditional financial statements did not adequately reflect a company's value this is evidenced by analysis of companies listed on the great stock exchanges of the world where the analyses found that sometimes up to 20% of the market value was made up of additives which would be included in a balance sheet according to financial reporting standards but 80% was not being reported on to be accountable and transparent that which we report needs understandable to report an incomprehensible manner to 99.9% of users of an annual report results in knowledge being lost in a mass of
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