<transcript><audio_33>words about the background how this everything started we were facing like it was said in the introduction that we were meeting different people different companies people from different business that they</transcript><transcript><audio_34>were thinking whatever it have to do with steel or sooc or or any other of these new way of organizing it was something that it was nice but it was always like a kind of barard saying that what is it this is</transcript><transcript><audio_35>not possible uh this doesn't apply for us that we work in retail or this um is only for small companies or this is only for new companies there was always kind</transcript><transcript><audio_36>of excuse for saying that why this is not possible H then we decided that yeah we need to do something um to really show that it is possible and and we already</transcript><transcript><audio_37>knew there were a lot of examples around that and we also wanted to do a different kind of research the research we were doing by being associate professors of this University it was</transcript><transcript><audio_38>publishing this boring um articles in in in in um scientific journals and nobody reads those articles because nobody understand it it is just something that I don't know why researchers do this but we wanted really to do something that</transcript><transcript><audio_39>could apply for many many peoples and everybody could understand and that's that's why we started this research project from the beginning was thinking to be um the plan was to be two years then it came the pandemics and it was</transcript> words about the background how this everything started we were facing like it was said in the introduction that we were meeting different people different companies people from different business that they were thinking whatever it have to do with steel or sooc or or any other of these new way of organizing it was something that it was nice but it was always like a kind of barard saying that what is it this is not possible uh this doesn't apply for us that we work in retail or this um is only for small companies or this is only for new companies there was always kind of excuse for saying that why this is not possible H then we decided that yeah we need to do something um to really show that it is possible and and we already knew there were a lot of examples around that and we also wanted to do a different kind of research the research we were doing by being associate professors of this University it was publishing this boring um articles in in in in um scientific journals and nobody reads those articles because nobody understand it it is just something that I don't know why researchers do this but we wanted really to do something that could apply for many many peoples and everybody could understand and that's that's why we started this research project from the beginning was thinking to be um the plan was to be two years then it came the pandemics and it was
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