<transcript><audio_0>so with the collapse of primera air it just goes to show how ruthless the industry can be regardless of which sector an airline decides to go into there's absolutely no doubt that they will face fierce competition from all angles</transcript><caption><image_1>The image shows an airplane on the runway at an airport. The airplane is an Airbus A320 from the airline Lufthansa, which is a German airline. The body of the airplane is white with a yellow and blue logo of the airline on the tail. The logo is a stylized letter "L" with a red circle in the center. The plane is parked on the tarmac with its landing gear down, and there are orange cones around it. In the background, there are trees and a tower visible. The sky is blue and the weather appears to be clear.</caption><caption><image_2>The image shows a row of airplanes parked on the tarmac at an airport. The airplanes are from Singapore Airlines and are of different colors - blue, red, white, and gold - with the airline's logo on the tail. In the background, there is a large white building with a curved roof and a mountain range in the distance. The sky is blue and the weather appears to be clear.</caption><transcript><audio_3>now this competition can be attributed externally so things like other airlines the environment that they operate in and also fuel prices for example our issues can be internal so things like cash flow disputes or even the whole management</transcript><caption><image_4>The image is a landscape photograph of a rural area. The sky is overcast and the horizon is visible in the distance. In the foreground, there is a grassy field with a few trees scattered around. On the right side of the image, there are a few buildings and structures that appear to be in a state of disrepair. The image is slightly blurred, giving it a dreamy quality.</caption><transcript><audio_5>structure which has been put into place now the key to surviving in this ruthless market is a balance and giving attention to both sides if one side is affected then it will surely have a negative effect on the other so the fall of primera air is yet another example of</transcript> so with the collapse of primera air it just goes to show how ruthless the industry can be regardless of which sector an airline decides to go into there's absolutely no doubt that they will face fierce competition from all angles now this competition can be attributed externally so things like other airlines the environment that they operate in and also fuel prices for example our issues can be internal so things like cash flow disputes or even the whole management structure which has been put into place now the key to surviving in this ruthless market is a balance and giving attention to both sides if one side is affected then it will surely have a negative effect on the other so the fall of primera air is yet another example of
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