Instagram's Mosseri moving to London as he battles TikTok threat
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Instagram (NASDAQ:META) chief Adam Mosseri is relocating to London, the Financial Times reported - effectively making the UK capital into Instagram's base as it faces a strategic shift to fight the threat of fast-growing video platform TikTok (BDNCE).

Mosseri will move later this year, far from Meta Platforms' California headquarters, though the move is reportedly temporary.
It's partly driven by a desire by Mosseri to live in London, though the city represents Meta's (META) biggest engineering hub outside the United States, and the platform is focusing on scaling up the product team to battle TikTok.
The move may mean some cost savings, as the FT notes engineers in the UK are up to three times cheaper than in San Francisco, and Meta might take advantage of a recent overhaul of research and development tax credits to support tech investment.
Mosseri has heavily been in the news in recent weeks amid some high-profile users grumbling about changes at Instagram that included a harder push to short-form video. Last week the business said it was "pausing" some feature tests for the time being.