Apple will reportedly use custom-built display in devices as soon as next year
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Apple (NASDAQ:AAPL) has used partners such as LG and Samsung (OTCPK:SSNLF) for displays for devices such as iPhones, iPads and more, but the tech giant is looking to bring that technology in-house.
Cupertino, California-based Apple (AAPL) is set to use custom displays for devices such as the iPhone and Apple Watch with technology known as micro LED as soon as 2024. Initially, the new screen technology will come to the highest-end Apple Watches, Bloomberg reported, citing people with knowledge of the matter.
From there, the technology will be brought to other devices, including the iPhone.
The new technology reportedly offers brighter and more vibrant colors, with enhanced viewing at an angle, the news outlet added.
The effort is coming from the head of Apple's (AAPL) display technology group, Wei Chen, which is under Johny Sroujiâs hardware division.
The current screens on Apple (AAPL) devices use OLED, or organic light-emitting diode technology, which is found in many other consumer electronics, such as televisions.
Apple (AAPL) also uses displays from companies such as Sharp, BOE Technology and Japan Display.
Apple (AAPL) shares were fractionally higher in premarket trading on Wednesday.
On Tuesday, it was reported that Apple (AAPL) could use custom-made Wi-Fi and Bluetooth chips inside its devices and reduce the need for another external partner.