Zuckerberg's vision for AR/VR headsets different from Apple's Vision Pro - report
Justin Sullivan
Meta Platforms (NASDAQ:META) CEO Mark Zuckerberg seems unfazed by Apple's (NASDAQ:AAPL) AR/VR headset Vision Pro, noting that the vision two companies have for this technology is different, The Verge reported.
Zuckerberg CEO addressed Apple's headset in a meeting with Meta employees. Vision Pro could potentially be a competitor to the social media company's own mixed reality headset Quest 3, which will be launched in the fall.
Zuckerberg said that Apple's device did not show any major breakthroughs in technology which Meta has not already explored and that its vision for how people will use the device was ânot the one that I want.â
In addition, Zuckerberg also touched upon the much talked about aspect of the device, its pricing. Meta's Quest 3 is much cheaper at $499, compared to $3,499 for Vision Pro, potentially providing Meta a wider user base.
"I think that their announcement really showcases the difference in the values and the vision that our companies bring to this in a way that I think is really important," said Zuckerberg according to the report.
Zuckerberg noted that Meta's Quest headset is about people interacting in new ways, feeling closer and being active.
"By contrast, every demo that they showed was a person sitting on a couch by themself," said Zuckerberg. He added that it could be a vision of the future of computing but not the one that he wants.
Earlier this week, Apple introduced the mixed-reality headset, and other products, at its annual Worldwide Developers Conference. Some analysts have called the Vision Pro the tech giant's most significant new hardware product since the iPhone.
Similar to Apple's other major product lines, the new device would usher in a new era. At the launch CEO Tim Cook noted that, "Apple Vision Pro will introduce us to spatial computing."
Apple has already made its move in the AR/VR headset arena by introducing Vision Pro and is trying to bolster its presence as the company reportedly acquired augmented-reality start-up Mira, which supplies tech in uses ranging from theme parks to the U.S. military.
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