Apple could announce mixed reality headset in January, price it as high as $2,500: analyst
felixmizioznikov

Apple (NASDAQ:AAPL) is widely speculated to announce a mixed reality headset in the coming months and one influential analyst believes it could be announced as soon as January.
TF International Securities analyst Ming-Chi Kuo tweeted on Sunday that the augmented reality/virtual reality headset from Apple (AAPL) will be its "next revolutionary consumer electronics product."
Currently, shipment volumes are expected to be less than 1.5M, however, Apple (AAPL) is going to make sure it reduces investors' concerns, via the expected January announcement, Kuo explained.
"This media event is expected to reduce investors' concerns about innovative user experience and low shipments in 2023 and enhance their confidence in the headset's outlook," Kup wrote in an investment report.
Software, services and the developer ecosystem are expected to be the three key points of the announcement, Kuo added.
Concerning pricing, Kuo said the Apple (AAPL) headset could be priced between $2,000 and $2,500, with a higher price expected to impact shipments.
Apple shares were up nearly 1.5% to $167.58 in early trading on Monday.
Apple (AAPL) was recently named one of the top three tech stocks going into the end of the year by investment firm Wedbush Securities.