Netflix talking to external candidates to lead ad-tier efforts - WSJ
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Netflix (NASDAQ:NFLX) is looking at a number of external candidates to take over its new venture into an ad-supported service tier, The Wall Street Journal reports - execs to fill a role that has quickly become key to a subscriber growth turnaround at the streaming pioneer.

That includes Pooja Midha, chief growth officer of Comcast's (CMCSA) ad unit, who's interviewed with Netflix (NFLX) "extensively," according to the report. But Netflix is also considering Peter Naylor, Snap's (SNAP) VP of sales for the Americas (and a former Hulu exec).
Netflix has weighed creating an ad-supported version of each of its current three service tiers, the report adds - and the company is open to sharing ad revenue with a partner who helps it enter the business.
Netflix (NFLX) had been linked to talks with a number of potential partners with existing ad expertise - including Google (GOOG) (GOOGL), Magnite (MGNI), and even Comcast FreeWheel (CMCSA) - and co-CEO Ted Sarandos confirmed at the Cannes Lions ad conference that the company is "talking to all of them right now."