Meta mulls bringing branded content tools to Threads - report
Justin Sullivan

Meta Platforms' (NASDAQ:META) Instagram is planning to bring its branded content tools to the newly launched Threads, Axios reported.
This would give marketers a way to be involved with paid promotion on the application while advertising is unavailable, the report added.
The news comes after Threads, a potential competitor to Elon Musk's Twitter, surpassed 100M users in a record five days â significantly faster than even Microsoft (MSFT)-backed OpenAI's ChatGPT, which took about two months to reach the milestone.

Threads will not introduce advertisements until its user base reaches a critical mass, the report added citing a Meta source.
In the interim, the guidance being provided to brands is to disclose any paid partnerships via text or hashtags until Threads gets its branded content tools live, according to the report.

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