Netflix to test password crackdown through payment for extra members - Variety
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Netflix (NFLX
+2.4%) is readying a test of a method to crack down on password-sharing on its accounts, Variety reports - addressing a concern the company had previously largely dismissed.
The streamer's terms of service don't permit sharing a password outside of a household, though noncompliant password sharing happens to some degree on every streaming service.
Netflix's previous efforts involved a gentle further prompt for users to enter their account credentials. Now a test launching in three countries (Chile, Costa Rica and Peru) will permit users who share account outside their household to do so by paying a bit more - less than the cost of a separate Netflix plan.
For example, in Costa Rica Netflix charges $8.99/month for its Basic plan, $12.99/month for Standard and $15.99/month for Premium. An "Extra Member" offering would cost another $2.99/month - but allow the addition of sub-accounts for up to two people outside a user's household.
It's also testing the ability to let its users transfer profiles to new accounts - an incentive for freeloaders to move a well-developed profile to a new paying account.
On Tuesday, Netflix announced it was developing five new titles based on the works of Dr. Seuss.