Instagram puts Twitter rival app Threads on App Store with launch imminent
Instagram (NASDAQ:META) has offered its Twitter (TWTR) rival app up for preorder to iPhone users on Apple's App Store.
The company posted early links to its Threads app, "Instagram's text-based conversation app," and it's expected to turn the service live on Thursday.
"Threads is where communities come together to discuss everything from the topics you care about today to whatâll be trending tomorrow," the app description reads. "Whatever it is youâre interested in, you can follow and connect directly with your favorite creators and others who love the same things â or build a loyal following of your own to share your ideas, opinions and creativity with the world."
The timing of the launch is fortuitous for Meta Platforms (META), as recent technical changes at Twitter (TWTR) from owner Elon Musk have frustrated some longtime users of the platform.
A rate-limit feature restricting how many posts users could view on Twitter left a number of Twitter's features broken -- and Musk also directed that users could no longer view tweets without being logged in to the service themselves.