California reaches $93M settlement with Google over violations of location privacy
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The U.S. state of California has reached a $93M settlement with Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google resolving allegations that the tech giant used location data for consumer profiling and advertising purposes without consent.
As per the settlement, Google will also be subject to several injunctive terms including providing more transparency about location tracking and giving detailed information on how location data is collected and used via a webpage.

"Our investigation revealed that Google was telling its users one thing â that it would no longer track their location once they opted out â but doing the opposite and continuing to track its users' movements for its own commercial gain," California Attorney General Rob Bonta said in a statement.
The complaint against Google claimed that the company misled users in numerous ways in terms of how it collected, stored and used a person's location data, such as continuing to do so even after users turned off the location history setting.
This is not the first time Google has settled allegations over violation of location privacy. In November last year, the company agreed to pay $391.5M to 40 states.

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