Microsoft said to discuss with advertisers how to put ads into new AI-powered Bing
Yongyuan Dai

Microsoft (NASDAQ:MSFT) is reportedly in discussions with advertising agencies on how to put ads into its newly announced artificial intelligence-powered Bing search engine.
The talks, which are still in their early stages, are focusing on Microsoft's (MSFT) ability to demonstrate the new version Bing to advertisers and then where to place paid links within the search results, Reuters reported, citing a person who spoke about the meeting on the condition of anonymity.
On Friday, Wedbush Securities analyst Dan Ives said the monetization of ChatGPT technology could be worth "at least" roughly $20 per share to Microsoft (MSFT) over the next 12 to 18 months.
Earlier this month, Microsoft (MSFT) said it would integrate artificial intelligence technology from OpenAI, the maker of the popular ChatGPT chatbot, into its Bing search engine as it looks to compete with Google (GOOG) (GOOGL) in the lucrative market.
The new version of Bing is capable of switching to AI chat mode and could make shopping for goods and services easier, Microsoft (MSFT) said at the event.
In addition to a new AI-powered Bing, Microsoft (MSFT) also unveiled a new version of its Edge browser powered by AI, which can summarize web pages and use the AI-enhanced version of Bing for chat and writing. 
Despite the praise Microsoft (MSFT) has received from analysts about the new version of Bing, the company defended the technology this week after several media reports testing the technology showed it gave bizarre responses, including telling the New York Times it wanted to "be alive."
Microsoft (MSFT) shares fell nearly 2% in mid-day trading on Friday.
Earlier this week, Microsoft (MSFT) started to roll out the ChatGPT-centric functionality to desktop users of its Bing search engine.