DOJ poised to file second antitrust lawsuit against Google
Prykhodov


The U.S. Justice Department is poised to sue Alphabet's Google (NASDAQ:GOOG) (NASDAQ:GOOGL) regarding the platform's control over the digital advertising market, according to Bloomberg.
The lawsuit relates to how the tech giant acquires or maintains its dominance, marking the DOJ's second monopoly case against the company. It's expected to "take an aim at" Google's (GOOG) (GOOGL) advertising business, which accounts for about 80% of its revenue, and has seen the firm become the No.1 player in the $627B global digital ad market.

A previous lawsuit that focuses on Google's (GOOG) (GOOGL) monopoly in search was filed in 2020 and is scheduled to go to trial in September.
Apart from the two cases by the DOJ, state attorney generals have filed three separate suits, alleging domination of the online search market, advertising technology and apps on the Android mobile platform - all in violation of antitrust law.
Google (GOOG) (GOOGL) has previously argued that the ad tech system was a crowded and competitive one and had pointed to its competition with Amazon, Meta Platforms and Microsoft.
Last week, Alphabet (GOOG) (GOOGL) also made an announcement that it would reduce headcount by 12,000. However, Michael Nathanson argues that Google (GOOG) (GOOGL) shares look "attractive" at current levels, with the stock trading around $100.