Meta Platforms AI push to gain from its 'most-valuable' asset
Fritz Jorgensen/iStock Editorial via Getty Images

Meta Platforms (NASDAQ:META) shares held steady Friday amid more assessments of the Facebook parent company's plans for its artificial intelligence technology plans.
Tigress Financial Partners analyst Ivan Feinseth said in a research report that Meta's (META) growth in users, and increasing investment in AI should drive user engagement in the years ahead. Part of the reason for that comes from Meta's (META) sheer size and presence in the social-media market, which Feinseth said will help the company "outperform" its peers in social media and online advertising.
"Meta's most-valuable asset is its massive and ever-growing user base," Feinseth said. "And it will be able to monetize the ongoing expansion of its family of apps and future product introductions."
Additionally, Feinseth said Meta (META) should be able to "mix this content alongside posts from users' families and friends, which exceeds results generated by AI alone."
Feinseth said that what is also in Meta's (META) favor is that it is "developing a flywheel between discovery and messaging that will make its current apps even more robust."
Feinseth, who holds a strong buy rating on Meta's (META) stock, raised his price target on the company's stock to $285 a share from $260.
Meta (META) shares still have a ways to go to hit Feinseth's target, but have had a strong year so far and have risen more than 46% since the end of 2022.