Disney reaches deal with The Trade Desk for targeted ads: report
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Walt Disney (NYSE:DIS) has agreed to a deal with The Trade Desk (NASDAQ:TTD) that will allow for targeted automated ads across Disney properties, Axios reported.
The ads will be targeted using data matched from both Disney (DIS) and The Trade Desk (TTD). The deal comes ahead of Disney (DIS) launching its ad-supported Disney+ streaming service later this year.

Investment firm Truist added that their understanding is the partnership is for ID matching and "runs through" Magnite (MGNI) as Disney's supply-side platform.
Disney (DIS) shares rose more than 1% to $94.64, while The Trade Desk (TTD) rose nearly 1% to $43.92 and Magnite (MGNI) shares were little changed at $7.97 in early trading.
Over the weekend, Disney's (DIS) Thor: Love and Thunder
opened to a robust $143M domestic box office.