Hilton is not afraid of Airbnb. And Paris Hilton is helping.
Justin Sullivan
Hilton Worldwide Holdings Inc. (NYSE:HLT) said it fulfills different needs from home-sharing apps like Airbnb (NASDAQ:ABNB) even as it expands into premium economy lodging. 
The company also counts on Paris Hilton as an unofficial strategic advisor who was flipping burgers at Hilton (HL) headquarters in MacLean, Va., with the chief executive officer last week.
Home-sharing apps are "satisfying different needs" from hotels, Chief Executive Officer Christopher Nassetta said at the Skift Global Forum in New York on Tuesday evening. "There's enough room for both of us to really succeed."
Earlier this year, Hilton (HLT) announced it would create a premium economy category known as Spark by Hilton, which offers accessible prices with amenities such as continental breakfast, Wi-Fi and parking, all for free, as well as a seasonal outdoor swimming pool, air conditioning and a 24-hour front desk.
Home-share apps are for people who are looking for good value and mostly leisure, Nassetta said. 
Paris Hilton
The executive said the company has had a business relationship with Paris Hilton for the past five years. 
He called the socialite a "thoughtful, intelligent, engaging and popular person," who has helped with social media campaigns and HTL's lifestyle brand. The Hilton family is no longer directly involved with the hotel chain. 
Nassetta also addressed legislation introduced in July known as the Hotel Fees Transparency Act, which would require the full cost of rooms to be up front. 
The company said last week that it would act quickly to show fees on its websites, Skift reported. 
"We don't want consumers confused with what they're buying," Nassetta said. "The problem is a lot of our products are distributed through third party distribution channels."
Nassetta called for apps to all show fees.

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