YouTube needs at least 2.3M subscribers to break even on NFL Sunday Ticket deal
Brian Ach


Google's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube TV streaming service needs to have at least 2.25M subscribers sign-up for its NFL Sunday Ticket service to "break even," investment firm Baird said.
Analyst Colin Sebastian, who has an overweight rating on Google's (GOOG) (GOOGL), added that roughly 1.7M of those subscribers would be new to YouTube TV, YouTube's over-the-top cable replacement, and 500,000 would get the NFL service.

Sebastian added that YouTube could generate roughly $125M in annual streaming ad revenue from the deal.
On Thursday, YouTube said beginning with the 2023 NFL season, Sunday Ticket will be available as an add-on package on YouTube TV and a standalone viewing option on YouTube Primetime channels.
The length and financial terms of the deal weren't disclosed, but various reports said YouTube could pay the NFL $2.5B a year for the Sunday Ticket rights.
Last week, investment firm Citi said Google's (GOOG) (GOOGL) YouTube winning the rights to the NFL Sunday Ticket subscription could help "accelerate" YouTube TV's subscriber growth.