Shopify announces Google AI cloud integration for merchants
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Shopify (NYSE:SHOP) announced on Thursday that Google Cloudâs Discovery Al solutions are now available for integration and use by merchants on its platform. 

The new integration will allow for AI-driven solutions in search, personalization, and recommendation functions. Namely, the Google Cloud Retail Search will aid in providing customers advanced query understanding to aid relevant product discovery. Machine learning is also employed in selecting optimal categorization for e-commerce sites to avoid search abandonment.

âOver time, the AI learns the preferred product ordering for each page on an ecommerce site using historical data, optimizing how and what products are shown for accuracy, relevance, and likelihood of making a sale,â a press release announcing the rollout explained.
Results will also be customized to individual shoppers with the assistance of AI technology. Customer behavior including clicks, purchases, and browsing history are picked up upon by the AI, which it then uses to curate results to shoppers. The two companies noted that âadvanced security and privacy practicesâ will maintain data protection with access controls for merchants to ensure the technology is âonly used to deliver relevant search results on their own properties.â
âShopify integrating Google Cloud's Discovery AI technology into its enterprise retail solution puts the power of AI directly into the hands of merchants and brands to solve everyday problems," said Thomas Kurian, CEO of Google (GOOGL) Cloud. âNow, retailers will be able to enhance their digital properties with better product discovery experiences, creating more fulfilling shopping experiences for their customers.â
Shares of Shopify (SHOP) rose 3.2% on Thursday while Alphabet (GOOGL) shares 2.3%.
Read more on the details of the technology integration.