Walmart+ to include Paramount+ in streaming team-up - WSJ
Justin Sullivan


Walmart (NYSE:WMT) has come to a deal with Paramount (NASDAQ:PARA) (NASDAQ:PARAA) to offer the Paramount+ streaming service as an added perk for its Walmart+ subscription customers, The Wall Street Journal reports.
That will bring offerings including series based on Halo and Star Trek as an incentive to sign up for Walmart's subscription product, a 2020 response to the success of rival programs (chiefly Amazon Prime).

Walmart+ costs $12.95 per month (or $98 per year) and like Amazon Prime looks to offer free shipping on products as well other perks to customers, including six months of Spotify streaming.
The retailer hasn't disclosed how big the Walmart+ membership is, but a Morgan Stanley survey in May suggested it had 16M members, vs. about 15M the previous November.

Updated 3:19 p.m.: Paramount stock has gained on the news (PARA) +2%; (PARAA) +1.2%.
Walmart was reported last week to be talking to major media companies including Paramount as well as Disney (DIS) and Comcast (CMCSA) about including streaming as a perk in its program.