WhatsApp Business crosses 200M users; ad creation without FB account to start soon
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Meta Platforms (NASDAQ:META) owned WhatsApp Business application has now more than 200M users on its platform, up from about 50M nearly three years ago.
Meta said that soon WhatsApp Business app users will be able to create Facebook and Instagram ads which click to WhatsApp without needing a Facebook account.
The company noted that it will make it possible for the small businesses which run their entire operation on WhatsApp to create, buy and publish a Facebook or Instagram ad directly within the WhatsApp Business app.
No Facebook account will be required and businesses would only need an email address and a form of payment to get started.
When people will click on an ad, it will open a chat on WhatsApp so they can ask questions, browse products and buy them.
The company added that soon it will start testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers â such as appointment reminders, birthday greetings or even updates on a holiday sale â in a faster and more efficient way.
Rather than having to manually send the same message to several customers, the new feature will enable the businesses to send personal messages with the customer's name and customizable call-to-action buttons to specific customer lists, schedule the day/time the messages would be sent and then know what is working.
Meta said it will offer this advanced, optional type of message for a fee in the WhatsApp Business app. The company will provide more details in the future.
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