Google pitches AI tool to news publishers to assist journalists - report
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Google is exploring the use of an AI product to write news stories and is in talks with news organizations to use the tool to assist journalists, The New York Times (NYT) reported.
The tech giant has pitched the idea to organizations including NYT, The Washington Post and The Wall Street Journalâs owner, News Corp, NYT added citing people with knowledge of the matter.
The AI tool, internally called Genesis, can take in information, current events and generate news content.
Google, a unit of Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), thinks the AI tool can act as a personal assistant for journalists, automating some tasks to free up time for others.
"Quite simply these tools are not intended to, and cannot, replace the essential role journalists have in reporting, creating, and fact-checking their articles," said Jenn Crider, a Google spokesperson, the report noted.
However, certain executives who saw Google's pitch described it as unsettling, asking not to be named, the NYT report added.
The news comes days after The Associated Press signed a deal with Microsoft (MSFT)-backed OpenAI, the developer of ChatGPT, to license APâs archive of news stories.
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