Social media monetization? Elon Musk rebrands Twitter to 'X'
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When Elon Musk bought Twitter, he aimed to monetize the platform through three separate strategies: advertising, subscriptions, and becoming an "everything app." The initial months following his acquisition focused on the first two plans of action, but the latter is now kicking into high gear.
In a series of tweets and retweets, Elon Musk said he would ditch the Twitter bird by rebranding to "X," with the future of the app focusing on audio/video, messaging, and payments/banking, as well as creating a global marketplace for ideas, goods and services that are powered by AI.
As Meta Platforms (NASDAQ:META) and others look to take away market share from the Musk-owned entity, will Mark Zuckerberg follow up on "Twitter-killer Threads" with a new pivot into the Everythingverse?
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