Apple looking at September 7 for iPhone 14 launch event: report
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Apple (NASDAQ:AAPL) is looking at holding its annual fall product event, including the announcement of its iPhone 14 product line, on September 7, Bloomberg reported on Wednesday.
The iPhone 14 lineup may include four models, including a Pro and Pro Max, which some analysts expect will both receive a $100 price increase over last year's iPhone 13 Pro and Pro Max models.
The news outlet, citing people with knowledge of the matter, added that the event is likely to see the unveiling of three Apple Watch models and perhaps new Macs and iPads as well. 
Bloomberg also reported that the new Apple (AAPL) products could reach stores on September 16.
Apple (AAPL) shares rose more than 0.5% to $174.10 in mid-day trading on Wednesday.
Cupertino, California-based Apple (AAPL) did not immediately respond to a request for comment from Seeking Alpha.
Separately on Wednesday, investment firm Wedbush Securities said Apple (AAPL) was seeing a "further slight improvement" in its supply chain. 
Analyst Dan Ives, who has an outperform rating on Apple (AAPL), boosted his price target on the company's stock to $220 a share from $200. Ives noted that the initial order of 90M iPhone 14 units has "stayed firm", and despite the weakening economic conditions, strong demand is still there for Apple (AAPL) products.
Credit Suisse upgraded Apple (AAPL) to outperform on Tuesday, citing the company's massive user base of almost 2 billion installed devices.