Alphabet to be slapped with ‘massive’ EU antitrust penalty - report
400tmax/iStock Unreleased via Getty Images
European Union authorities are set to charge Alphabet (NASDAQ:GOOGL) with âmassive new finesâ over its advertising business, according to Bloomberg.
The outlet indicated that the search giant is set to be hit with about â¬8B ($8.6B) in penalties due to anti-competitive practices in its ad tech business model. Per people familiar with the matter cited in the reporting, the landmark fine is meant to send a message and âtarget the core of the ad tech business modelâ after previous smaller fines levied against the company. 
The US tech giant was previously slapped with a â¬4.34B charge due to practices pursued in its Android business, which was later lowered to â¬4.125B. Google continues to fight the fine in the European courts.
Bloomberg reports that the fine could be officially disclosed as early as Wednesday.
More on Google, Salesforce

Google Stock: AI Revolution Seems Fully Priced In
Google: Search And AI, Not Search Or AI
Google News Showcase launches with $1B financial commitment
Google's News Showcase publisher program launches in Spain