DoubleVerify to provide media quality authentication on Reels
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DoubleVerify (NYSE:DV) said it has expanded its quality solutions with Meta Platforms (META) for enabling media measurement and boosting advertiser performance on Facebook and Instagram Reels.
The release will use DoubleVerify technology to help advertisers on Meta Reels ensure their video ads are viewable by a human being and are safe from Fraud/Invalid Traffic (IVT), according to the company.

DoubleVerify became a participant in Meta's measurement partnership program in 2017 to offer fraud and viewability measurement on Instagram and Facebook.
"The explosion in short-form, user-generated content is offering advertisers a high-engagement environment to connect with passionate online communities. We can now provide media authentication, and help maximize campaign impact and performance for our mutual advertisers," said DoubleVerify's CEO Mark Zagorski.

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