Adobe signs deal with Qualcomm for cloud marketing software
David Tran


Adobe (NASDAQ:ADBE) announced on Thursday that it signed Qualcomm (NASDAQ:QCOM) to use its marketing software.
"Whether a customer is buying a connected device or the cutting-edge chips inside, everyone now expects to have a brand experience that is captivating, connected and relevant," Qualcomm (QCOM) chief marketing officer Don McGuire said in a statement obtained by Reuters.

Qualcomm (QCOM) will use the software from Adobe (ADBE) to optimize its website for different customers in different industries.
The value of the deal was not disclosed publicly.
Adobe (ADBE) shares fell 1.2% in mid-day trading, while Qualcomm (QCOM) rose fractionally.
Earlier this month, the European Commission said it would "assess" Adobe's (ADBE) proposed deal to buy Figma.