Pepsi unveils new logo, talks digital investments
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PepsiCo (NASDAQ:PEP) updated its logo for the first time in over a decade on Tuesday, eyeing a roll out of newly branded products for the brandâs 125th anniversary. 
The new logo will incorporate an updated color palette, adding black to reflect an increased focus on its zero sugar offerings. The updated logo, the first redesign in 14 years, is due to debut in North America in the fall, followed by a global release in 2024.

âPepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years,â Chief Marketing Officer Todd Kaplan commented. âWe couldn't be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.â
The focus on reinvention was highlighted in company comments, which pointed to investments in modernizing the brand. This includes investments in Web3 and the metaverse by the beverage giant. 
Elsewhere, the company indicated its focus on sustainable packaging moving forward. 
âPepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET,â the company statement noted.
Read more on why the Seeking Alpha Quant team recently shifted to a Hold rating on Pepsi.