Apple WWDC 2023 preview: Mixed reality headset likely to be the star
Scott Olson
Apple (NASDAQ:AAPL) is slated to host its annual developers conference this week and all expectations are that the tech giant will finally take the wraps off its long-awaited mixed reality headset.
The device, which has caused some recent press reports to question Apple's (AAPL) strategy, is likely to be the tech giant's first major product expansion in years, following the 2015 unveiling of the Apple Watch.
Nonetheless, Cupertino, California-based Apple (AAPL) is likely "well prepared" to bring the device to market according to some analysts. Many industry watchers expect the device, which could cost as much as $3,000, will surpass devices already available from competitors such as Meta Platforms (META), Sony (SONY) and others.
Industry watchers expect the device will be announced at the conference, but it may not go on sale right away to give developers a chance to build apps and features for it.
It is expected to launch with both augmented and virtual reality technologies with an option to switch modes; come with an external battery that can be worn on a person's body; have a lightweight design similar to ski goggles; incorporate Apple's (AAPL) processors and have its own dedicated operating system, along with its own App Store and apps.
Apple (AAPL) is also expected to unveil new MacBooks at the event, perhaps showing off a new 15-inch MacBook Air. Other Macs are in the works, but may not be announced at the event.
In addition, Apple (AAPL) is slated to show off updates to its various operating systems - iOS, iPadOS, macOS, watchOS and tvOS.
Apple's (AAPL) Worldwide Developers Conference is slated to run from June 5 to June 9.
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