Sirius XM launches new listener-identity solution
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Sirius XM (SIRI
+1.7%) is rolling out a new listener identity solution to better connect marketers and its customers.
The company's SXM Media unit has introduced AudioID powered by AdsWizz, which uses an algorithm to accept, match and weigh listener signals (with consent) to create unique, anonymized AudioIDs.

"These IDs can then be tapped into for everything from reach and forecasting to frequency capping, advanced first-party targeting, enhanced measurement, and more," the company says.
It will leverage data sets across tens of millions of known Pandora, Sirius XM and Stitcher listeners.
"Today's announcement exemplifies the power of joining together advertising solutions from SiriusXM, Pandora, Stitcher, and AdsWizz," says Sirius XM Chief Revenue Officer John Trimble.
Lately, Sirius XM has taken advantage of the spat between Neil Young and Spotify by dedicating resources to Young's music.