Amazon rises as company says Prime Video will have 'limited' ads next year
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Amazon (NASDAQ:AMZN) shares rose nearly 1% in pre-market trading on Friday as the U.S. tech giant said it would include "limited" advertisements in Prime Video next year.
"To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements," the company said in a statement.
The ads will come to the U.S., U.K., Germany and Canada in the early part of next year, with France, Italy, Spain, Mexico, and Australia getting ads "later in the year."


Other streaming services have introduced advertising-supported streaming tiers in recent memory, including Netflix (NFLX), Walt Disney's (DIS) Disney+ and Paramount's (PARA) (PARAA) Paramount+ Essential, in an effort to boost revenue and subscribers.
In addition, Amazon (AMZN) said it would introduce an ad-free option for Prime Video for an additional $2.99 per month for U.S. members, with pricing details set to come for other countries.
A Prime subscription in the U.S. costs $139 per year. 
Prime is home to shows and movies such as Fleabag, The Lord of the Rings: The Rings of Power, The Wheel of Time, Creed III and more. It also airs Thursday Night Football and occasional New York Yankees games via its part ownership in the Yes Network.
Amazon Prime, which initially started as a service to bring free shipping to customers, has expanded in recent years to include music streaming, movies and television, photo storage, gaming and other benefits.
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