DirecTV seals deal to maintain commercial Sunday Ticket rights (updated)
DirecTV (NYSE:T) has set a deal that will allow it to keep broadcasting the National Football League's "Sunday Ticket" game package to bars, restaurants and other commercial locations.
The satellite company had long held residential rights to the out-of-market football game package, but saw those rights move to YouTube TV (NASDAQ:GOOG) (NASDAQ:GOOGL) in December at a $2B/year price.

Now DirecTV has confirmed it struck a multiyear deal to keep the commercial side of the rights. The deal comes with rightsholder EverPass Media (a joint venture owned by the NFL and RedBird Capital Partners).
It's not an exclusive deal, according to CNBC, and so EverPass could negotiate more commercial deals with cable or satellite companies.
And DirecTV also has commercial rights to Thursday Night Football; Amazon Prime Video (NASDAQ:AMZN) has those exclusive residential rights.
AT&T (T) divested control of DirecTV in 2021 but still owns 70% of the company's common units.