Meta to expand verification service to businesses, starting with Instagram and Facebook
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Meta Platforms (NASDAQ:META) said it will soon expand Meta Verified to businesses on Instagram, Facebook and WhatsApp after having rolled out the feature for creators in March.
Mark Zuckerberg made the announcement at Meta's Conversations Conference in Mumbai. The company added that it will start with a test in the coming weeks for businesses on Instagram and Facebook in select countries and will expand to businesses on WhatsApp in the future.
Businesses can buy monthly subscriptions starting at $21.99/month per Facebook page or Instagram account or $34.99 per month for both.
Meta Verified business subscriptions will be available for buying on Instagram and Facebook in the coming weeks in select test countries. While on WhatsApp, Meta will start testing in the future with small businesses using the WhatsApp Business app before introducing the service to businesses on the WhatsApp Business Platform, the company added.
After subscribing, businesses will get a verified badge confirming that the business is validated and authentic, proactive impersonation monitoring for added brand protection.
Subscribers will be featured as a Meta Verified business, including appearing at or near the top of search results and as a recommended verified business to follow in feed.
WhatsApp business subscribers will get additional premium features including the ability to create a custom WhatsApp page which is discoverable via a web search, and multi-device with chat assignment support so several employees can respond to customers, according to Meta.
Businesses must meet eligibility requirements, including minimum tenure of Business Account and selected Facebook page/Instagram account, minimum page/account activity, and have 2Fac turned on.
The company added that applicants must verify their connection to the business via phone number, email or domain verification.
TechCrunch reported that when Meta introduced its verification project for individuals earlier this year, it priced the subscription higher than X's (previously Twitter) $8 per month paid subscription.
However, X's business verification service currently costs $1,000/month for a base subscription and $50/month for every affiliated account, making Meta Verified a more viable option for smaller organizations, the report added.

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