Amazon reaches DirecTV deal to bring Thursday NFL to bars, restaurants
Duane Prokop


Amazon Prime Video (NASDAQ:AMZN) and DirecTV (NYSE:T) have struck a deal to bring Amazon's new exclusive coverage of Thursday Night Football to bars, restaurants and other venues.
Amazon's deal to take over Thursday Night Football marked the first time the National Football League sold a game package exclusively for streaming. An agreement by Fox allowed Amazon to start its contract this fall, a year earlier than planned.

But those who figured they'd need to be Prime subscribers to see the games now have the out-of-home alternative, through a deal with DirecTV for Business as its exclusive commercial distribution partner.
In another notable move for the streaming broadcasts, Amazon's games will be included in Nielsen's weekly television ratings.