HBO Max raises prices for first time, by nearly 7%
Presley Ann


HBO Max (NASDAQ:WBD) has implemented its first price hike, raising the cost of its ad-free plan by just under 7%.
That move is effective today, boosting the cost of a new ad-less HBO max plan to $15.99 per month from the $14.99 per month it launched with in spring 2020.

That boost will help the company invest in programming and improving the customer experience, HBO Max said.
Meanwhile, existing subs will see their rate increase effective with their next billing cycle after Feb. 11, and it's not clear whether there will be impact on the ad-supported plan that costs $9.99 per month.
Also Thursday, Warner Bros. Discovery (WBD) and Amazon Prime Video (NASDAQ:AMZN) struck a major deal that will make HBO content plus 12 other channels available on Prime Video in France - the first such territory deal struck between the two studios.