Netflix product VP exiting to return to filmmaking
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Netflix (NASDAQ:NFLX) is losing its vice president of product, who's planning a return to filmmaking, Variety reported.
Todd Yellin is exiting that post after nearly 17 years, though he'll stay on through September to help the transition to a successor.
Among achievements including leading teams working on diverse aspects including the user interface and product pricing, he's credited with leading creation of the so-called "tudum" sound that accompanies Netflix's start-up clip.
He had previously worked as a documentarian and wrote the family drama Brother's Shadow.
He joined Netflix in 2006, before it had launched its first streaming service, and took over the VP of product role in 2014 to oversee growth, pricing, payments, programmatic acquisition marketing, content-discovery algorithms, and interfaces across a variety of devices, Variety noted.
âTodd has been at the heart of our product strategy for almost 17 years â helping to develop major innovations like our personalized recommendations and brand-defining âtudum sound,'â said Chief Operating Officer/Chief Product Officer Greg Peters. âHeâs one of the most consistently exuberant people Iâve ever worked with â a true champion of our customers, product, content and culture."