Meta plans to halt privacy breach fine in Norway - report
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Meta Platforms (NASDAQ:META) will urge a court in Norway to halt a fine the country's data protection authority Datatilsynet had imposed on the company for breaching users' privacy, in a case that could have wider European implications, Reuters reported.
In July, Datatilsynet imposed a temporary ban on Meta carrying out behavioural advertising based on the surveillance and profiling of users in Norway. The regulator had noted that the ban would apply from Aug. 4 and last for three months, or until Meta can show that it complies with the law. If Meta fails to comply it could face fine of up to NOK 1M per day.
Since Aug. 14, the Facebook and Instagram parent has been fined NOK 1M (about $94.3K) per day, according to the report.
Meta is asking for a temporary injunction against the order, which imposes a daily fine through to Nov. 3.
Earlier in August, Meta said it plans to ask users in the EU and European Economic Area, or EEA, for their consent before allowing businesses to target advertising based on what they see on its services such as Facebook and Instagram.
"We have already announced our intention to transition to the legal basis of Consent for personalised advertising for people in the EU and EEA," Meta said according to the report.
However, Datatilsynet, noted that it will defend the fine in court. The regulator said that it was not clear when, and how, Meta would seek consent from users and that, in the meantime, their rights were being violated.
"Datatilsynet will argue that there is no basis for an injunction," Tobias Judin, the regulator's head of international section, said to the news agency.
Datatilsynet can make the fine permanent by referring its decision to the European Data Protection Board, and if the board agrees.

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