UK antitrust agency lays out AI principles; will seek input from Microsoft, others
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The Competition and Markets Authority, the U.K.'s antitrust agency, laid out seven new principles to regulate artificial intelligence on Monday in an effort to protect consumers and guide markets.
"Recent developments in [foundation models] and their rapid adoption across several user applications (such as ChatGPT and Office 365 Copilot), highlight their potential to spur innovation and economic growth," the CMA wrote in a release. "[Foundation models] have the potential to transform how we live and work, as well as a range of industries â these changes can happen quickly and have a significant impact on people, businesses, and the UK economy."
In the statement, Sarah Cardell, the CEO of the CMA, said that the speed that AI is being incorporated into everyday life is "dramatic."
"There is real potential for this technology to turbo charge productivity and make millions of everyday tasks easier â but we canât take a positive future for granted," Cardell said. "There remains a real risk that the use of AI develops in a way that undermines consumer trust or is dominated by a few players who exert market power that prevents the full benefits being felt across the economy."
The seven principles include:

Accountability
Access
Diversity
Choice
Flexibility
Fair dealing
Transparency

As part of the process, the CMA said it would talk to a number of people and organizations to get their input on the matter, including Google (GOOG) (GOOGL), Meta Platforms (META), Microsoft (NASDAQ:MSFT), Nvidia (NASDAQ:NVDA), Anthropic and OpenAI, creator of the aforementioned ChatGPT.
Microsoft (MSFT) invested billions of dollars in OpenAI earlier this year and has incorporated the technology into many of its products, including Office 365 Copilot.
The CMA also said it would speak to consumer and society groups, along with government experts and other agencies, with findings slated to come early next year.

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