Warner Bros. Discovery content heading for Roku Channel, Tubi in new deals
Marvin Samuel Tolentino Pineda


Roku (NASDAQ:ROKU) shares climbed more than 5% Tuesday after the streaming TV platform operator sealed a deal with Warner Bros. Discovery (NASDAQ:WBD) that will bring some popular titles - including some recent HBO castoffs - to the Roku Channel.

Under terms of the deal, Warner Bros. Discovery-branded free ad-supported TV channels will arrive on The Roku Channel in the spring. The Roku Channel will also carry about 2,000 hours of on-demand TV series and movies, including some premium titles.
Those include Westworld, The Bachelor, Cake Boss, Say Yes to the Dress, and F-Boy Island among many more.
The news marks another ramp-up of Roku's FAST enhancements after previous deals with AMC Networks, NBCUniversal, Warner Music Experience, the NHL and others. For WBD, it shows that some heavily cut streaming programming is beginning to find new homes elsewhere.
Also, WBD has reached deals with FAST specialist Tubi (FOX) (FOXA) to license its content. Tubi is planning 11 channels organized by genres, as well as three more organized by type of programming (series, reality, and family).
Earlier this month, Roku (ROKU) said it had surpassed 70M active accounts worldwide.