Apple gains as said to have built ChatGPT-style bot for employees
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Apple (NASDAQ:AAPL) shares rose to session highs, up more than 1.5%, on Wednesday after it was reported the company has built an internal ChatGPT-style chatbot for its own employees as seeks out a space in the generative artificial intelligence space.
The company has built its own large language model, internally known as Ajax, according to Bloomberg, which first reported the news. Ajax was first created last year to bring together machine learning development at the world's largest company, the news outlet added, citing people familiar with the effort.
Apple's AJax is built on Google Jax, Google's (GOOG) (GOOGL) machine learning framework, Bloomberg continued. The company's system runs on Google (GOOG) (GOOGL) Cloud, its own infrastructure and Amazon (AMZN) Web Services.
AI has become a major focus for Apple (AAPL) in recent months, with several teams working on the project. The chatbot app was created at the end of 2022, though use of it inside the tech giant was slowed over generative AI-related security concerns. Since then, it has been used by more employees, though it still requires specially approved access, Bloomberg also reported.
Though the company is not likely to its own chatbot to the public, it is being actively improved and Apple (AAPL) is working to see if there a consumer angle for generative AI, Bloomberg added, noting it has become a cross company effort.
Nvidia (NVDA) shares also rose to session highs on back of the news, as the vast majority of large language models, including those created by OpenAI - the maker of ChatGPT - use its GPUs to train.
In May, CEO Tim Cook said caution was warranted for generative AI products and services. 
"I do think it's very important to be deliberate and thoughtful in how you approach these things," Cook said in response to a question on Apple's (AAPL) fiscal second-quarter earnings call that was related to generative AI.
"And there's a number of issues that need to be sorted," Cook said. "As is being talked about in a number of different places. But the potential is certainly very interesting."
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