Google's new Pixel AI features could prompt Apple to boost AI development
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Googleâs (NASDAQ:GOOG) (NASDAQ:GOOGL) new Pixel devices are no real competition for Apple (NASDAQ:AAPL), but they could prompt the iPhone maker to introduce more artificial intelligence features sooner than later, Citi said. 
Pixel demand is âmostly restrictedâ to users who prefer better cameras, but with a market share of less than 1%, the phones arenât a real threat to Appleâs (AAPL) iPhones, Citi analysts led by Atif Malik, wrote in a note. The firm has a Buy rating on Apple (AAPL) and a $240 price target.
The new phones, however, do have generative AI features including the ability to screen spam calls and offer a new assistant with Bard, which could prompt the iPhone maker to introduce its suite of machine learning/AI software features sooner than later.
Google (GOOG) (GOOGL) introduced its Pixel 8 devices this week, with prices that undercut iPhones.
The company also rolled out the "coming soon" Assistant with Bard, a new integration of its large language models into its smart assistant.
Last month, Apple (AAPL) unveiled its iPhone 15 lineup, which did not include any mention of AI in the keynote address.

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