Amazon to acquire India-based startup, GlowRoad to foray into social commerce
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Amazon (NASDAQ:AMZN) who has invested $6.5B in its India operations is now on the lookout for exploring social commerce in India through the acquisition of social commerce startup GlowRoad in an all-cash deal, TechCrunch reported as cited by sources familiar with the matter indicated.

While a company spokesperson confirmed the acquisition, saying the move will help the company make inroads with its commitment to digitizing the nation's 10M businesses by 2025.
"Amazon continues to explore new ways to digitize India and delight customers, micro- entrepreneurs and sellers and bringing 4-year old startup, GlowRoad onboard is a key step in this direction," the company added.
GlowRoad sells products to customers at wholesale prices and helps to resell them on Facebook and WhatsApp; it also provides them with logistics network and the ability to collect cash.
Early April, GlowRoad said it will expand to some markets in the Southeast Asia region.
GlowRoad is committed to creating more âhomepreneursâ and bringing many unique and unbranded suppliers to the platform.
Financial terms of the acquisition remain undisclosed.