Google reportedly offers ad-tech split-up in defense against new DOJ suit
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Google (NASDAQ:GOOG) (NASDAQ:GOOGL), in an effort to avoid another U.S. Justice Department lawsuit, has proposed splitting up its advertising technology business as a concession to appease government regulators.

The Wall Street Journal reported that Google (GOOG) (GOOGL) recently made the offer to the DOJ. However, the Justice Department may not be satisfied, though, with any solution short of asset sales, after signaling a desire for deep structural change in the business.

Google (GOOG) (GOOGL) has suggested splitting off the parts of its business for auctioning and placing ads on sites and apps, and sequestering that elsewhere under the umbrella of parent Alphabet (GOOG) (GOOGL), according to the report.
As for what the DOJ wants, Google (GOOG) (GOOGL) says it's working "constructively" with regulators and "As we've said before, we have no plans to sell or exit this business."
In Europe, Google (GOOG) (GOOGL) is facing a different probe, and has offered to allow competitors to broker the sale of ads directly on YouTube.
The DOJ is reportedly preparing an antitrust suit covering Google ad-tech that could be filed as soon as this summer. It had previously sued the company in a landmark case over alleged anticompetitive tactics in online search.