Amazon launches grocery delivery service for non-Prime customers
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Amazon (NASDAQ:AMZN) has begun to offer its grocery delivery from Amazon Fresh to customers who are not Prime members for the first time. The e-commerce giant is targeting about a dozen cities with the initial rollout, including Boston, Phoenix, Dallas and San Francisco.
Non-Prime members who are interested in trying out the service will pay $13.95 for deliveries under $50. Deliveries for orders between $50 and $100 will cost $10.95, and orders over $100 will incur a $7.95 fee. The company said pick-up orders are free from select metro areas.
Amazon (AMZN) operates 44 Fresh grocery stores across the country, most of which are located in California, Illinois, Virginia and Washington state. The Seattle-based company also operates more than 20 cashier-free convenience stores in the U.S. under the Amazon Go brand and owns Whole Foods, which it purchased in 2017 for $13.7B.
Amazon (AMZN) is likely to delve more into the Amazon Fresh and Whole Foods businesses during the earnings conference call scheduled for later on Wednesday.
Shares of Amazon (AMZN) hugged the flat line in early trading on Thursday.
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