Adobe stock rises on introducing generative AI service Sensei GenAI
Jaap2/iStock Unreleased via Getty Images
Adobe (NASDAQ:ADBE) introduced a generative AI tool, Sensei GenAI, across Adobe Experience Cloud applications for enterprises.
Powered by Adobe Sensei GenAI, the new offerings will be integrated across Customer Journey Analytics, Experience Manager, Journey Optimizer and Marketo Engage for enterprise businesses to boost productivity and personalize customer experiences, the company added.
Adobe said the Sensei GenAI services use multiple large language models (LLMs), including Microsoft Azure OpenAI Service and FLAN-T5, for brands to generate and modify text-based items. The services are anchored in Adobe Experience Platform (AEP), which brings an organization's data and content together under a common language model.
Using LLMs within AEP organizations can fine tune outputs and create on-brand experiences, according to the company.
Firefly:
Adobe also introduced Firefly for Enterprise, a new offering aimed to help enterprises streamline and advance their content supply chain while optimizing costs.
ADBE +2.79% to $430 premarket June 8
More on Adobe and AI Boom

Adobe: Shares Are Languishing, But AI Could Catalyze Growth (Rating Downgrade)
Adobe: Attractively Priced, Looking Towards AI To Boost Growth
AI Cannot Be Slowed Down - With Ramy Taraboulsi And Kirk Spano
Microsoft: Generative AI Unlocking Growth Potential
AI: Nvidia Is Taking All The Money