Instagram cuts back shopping ambition amid more ad-driven focus - report
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Instagram (NASDAQ:META) is pulling back on its shopping features - "drastically," The Information reports citing an internal memo.
That comes amid a new focus on e-commerce initiatives that directly drive advertising, according to the report.
The existing Shopping page will eventually disappear "given shifts in company priorities," the memo said, according to the report. But it's not a departure from e-commerce entirely: The report alludes to testing a simpler, less personalized version of that page.

And that marks "a new northstar and goals for the commerce organization that are more directly tied to advertising revenue for Meta,â the memo says according to the report.
Changes to Instagram shopping would mark just the latest priority shift as parent Meta Platforms (META) shifts funding around its long-term investments, all with an eye toward competing with rival TikTok (BDNCE) on short-form video.