Microsoft-backed OpenAI adds support for ChatGPT plugins
Leon Neal

OpenAI, the artificial intelligence company backed in part by Microsoft (NASDAQ:MSFT), said on Thursday that it had added support for third-party integration for ChatGPT, its wildly popular generative AI chatbot.
OpenAI said the support for application programming interfaces, or APIs, is starting with a "small set of users" and then will be gradually rolled out on a larger scale as the company learns more.
The Sam Altman-led OpenAI said the first plugins for ChatGPT were created across several industries, including ones from Expedia (EXPE), OpenTable, Wolfram Alpha, Booking.com's (BKNG) Kayak, Salesforce's (CRM) Slack, Shopify (SHOP) and several others.
ChatGPT took the world by storm late last year and has ushered in an era of increased focus and attention on the technology, with Nvidia (NVDA) CEO Jensen Huang recently saying, "The iPhone moment of AI has started."
In January, Microsoft (MSFT) announced a "multi-billion, multi-year" investment into OpenAI and has been integrating the technology into several of its products, including its Azure cloud service, Bing search engine, and Edge web browser, Office software, and most recently, its GitHub developer tools.
Microsoft (MSFT) and Google (GOOG) (GOOGL) have been battling for attention in AI supremacy, with Google releasing its Bard chatbot, a competitor to ChatGPT, to the public earlier this week.
OpenAI temporarily disabled the history feature on ChatGPT earlier this week after some users reported seeing other usersâ conversations.