Ad-techs jump on report Google is delaying end to third-party cookies again
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Ad technology stocks have gotten a jolt at midday alongside a report that Google (GOOG) (GOOGL) will delay its plans to end the use of third-party tracking cookies in its Chrome browser into 2024.

That's a second delay for that deadline; Google had previously pushed its timeline for ending use of the cookies into late 2023, from this year.
Now it's delaying again to give itself and industry peers more time to test a "cookieless" approach it touted with the Privacy Sandbox initiative, Insider reports.
Ad-tech names moved further into the green alongside the report: The Trade Desk (NASDAQ:TTD) +7.4%; ironSource (IS) +8.1%; Viant (DSP) +6.6%; Magnite (NASDAQ:MGNI) +3.9%; PubMatic (NASDAQ:PUBM) +4.7%; Integral Ad Science (IAS) +3.9%; Innovid (CTV) +4.9%; Perion Networks (PERI) +4.6%; AppLovin (APP) +4.9%; Digital Turbine (APPS) +5%.
Criteo (CRTO) is up 7.8%. Roku (NASDAQ:ROKU), linked heavily to connected TV ads, is 7.6% higher.
Internet ad names are themselves higher in the wake of a better-than-expected quarterly report from Alphabet.