Apple could raise iPhone 14 average selling price by as much as 15%, top analyst says
Feline Lim


Apple (NASDAQ:AAPL) could raise the average selling price of its upcoming iPhone 14 models by "about 15%" when compared to the iPhone 13, according to a top analyst.
TF International Securities analyst Ming-Chi Kuo tweeted on Wednesday that Apple (AAPL) could raise the average selling price of the iPhone 14 series to be between $1,000 and $1,050, citing price hikes for the iPhone 14 Pro and a higher shipment proportion of the higher-end device.

For comparison, the iPhone 13 Pro starts at $999.
Apple (AAPL) shares rose nearly 2% to $168.04 in early trading on Wednesday.
Earlier this week, Kuo said that Apple (AAPL) could announce its mixed reality headset as soon as January, noting it would be the tech giant's "next revolutionary consumer electronics product."