Netflix said to increase targeting, create enhanced formats to boost ad sales
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Netflix (NASDAQ:NFLX) is reportedly looking into boosting its advertising capabilities in an effort to generate more revenue from its advertising efforts, including targeting and different formats.
The streaming media giant reportedly spoke with global ad execs this year at the Cannes Lions festival in France to discuss the news plans, the Financial Times reported.
Netflix co-CEO Greg Peters and Jeremi Gorman, president of worldwide advertising, were at the event speaking with advertising executives and looking for brands, the news outlet added, citing multiple advertising executives.
The changes to Netflix's (NFLX) ad campaigns include "episodic" campaigns that would let consumers see ads related to one another, avoiding the problem of consumers seeing the same ad when watching content. 
One marketing executive told the news outlet that Netflix's (NFLX) partnership with Microsoft (NASDAQ:MSFT) was likely to end next year and that the company was building its own ad tech, giving Netflix a better chance to innovate.
An advertising executive also said that Netflix (NFLX) would use its own data to create the differentiated advertising.
Another ad exec told the news outlet that Netflix (NFLX) generates more money per subscriber from its ad plan than the standard subscription, which starts at $15 per month.
In July 2022, Netflix (NFLX) said it had picked Microsoft (MSFT) to be its global advertising sales and technology partner, to the surprise of some. 
Netflix (NFLX) shares were fractionally lower in pre-market trading on Monday.
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