Microsoft may incorporate new version of ChatGPT into Bing 'in the coming weeks'
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Microsoft (NASDAQ:MSFT) may incorporate an updated, faster version of OpenAI's generate artificial intelligence chatbot, ChatGPT, into its Bing search engine "in the coming weeks."
The Redmond, Washington-based Microsoft (MSFT), which recently announced a multi-year, multi-billion dollar investment in OpenAI, could integrate GPT-4 into Bing, Semafor reported, citing people familiar with the matter.
Microsoft's (MSFT) Bing has approximately 3% of the world's search engine market share, compared to 92% for Google (GOOG) (GOOGL), according to StatCounter.
Last month, Microsoft (MSFT) integrated ChatGPT via its Azure cloud computing service.
The current version of ChatGPT uses GPT-3 technology, or Generative Pre-trained Transformer 3, a large language model technology released in 2020 to create human-like text.
In addition, OpenAI may also release a mobile GPT app and is working on testing a new image in its image-generating software, Dall-E, Semafor reported.
Microsoft (MSFT) did not immediately respond to a request for comment from Seeking Alpha. 
The size of Microsoft's (MSFT) recent investment in OpenAI has not been publicly confirmed, but Bloomberg reported it would be worth $10B.
Wedbush Securities recently said that Microsoft (MSFT) integrating ChatGPT into its products could be a "potential game changer."