Google selects Fastly Oblivious HTTP Relay to enhance online privacy for billions of Chrome users
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Fastly (NYSE:FSLY) and Google LLC (NASDAQ:GOOGL) have reached an agreement for the operation of an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE, the Privacy Sandbox project to enhance privacy while maintaining support for customised advertising.
FLEDGE is a Privacy Sandbox proposal to reduce cross-site and cross-app tracking while keeping online content and services free.
In this regard, Google Chrome will gradually stop supporting third-party cookies in 2024, which are frequently used to track users across different websites.
âKeeping usersâ data private and safe is critical to the future of online business. And with Fastly, weâve achieved the best of both worlds, giving users robust privacy protections, while continuing to deliver high quality and personalized experiencesâ said Victor Wong, Senior Director of Product Management at Google.
âFastly strives to make the internet a better, safer place for every user â and the selection of our OHTTP Relay for FLEDGE is a testament to our platformâs power and flexibility to do just that,â said Jana Iyengar, Vice President of Product, Infrastructure, and Network Services at Fastly.
Looking at the stock action, GOOG down 1% in Wednesday's premarket session.
Meanwhile read, "Google Unveils Generative AI Tools For Workspace And GCP."