Peloton Interactive pops after striking deal to sell products on Amazon
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Peloton Interactive (NASDAQ:PTON) announced the Peloton Bike, Guide, and select accessories and apparel are now available for purchase in Amazon's (AMZN) U.S. stores, with Bike delivery available to most of the United States.
The deal marks the first time Peloton (PTON) has sold products outside of its own website and physical stores.
The collaboration is expected to allow Peloton to expand its distribution and more immediately engage millions of Peloton Members and prospective Members in a new channel for the brand. 
"Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand," noted Peloton Chief Commercial Officer Kevin Cornils. 
As part of the Amazon experience, the Peloton Bike will be available with in-home delivery, and customers have the option to assemble the bikes themselves or select an add-on expert assembly option available in the majority of the US. The in-home delivery and expert assembly are being offered at no additional cost to customers.
Peloton Interactive (PTON) has been on a restructuring blitz since founder John Foley stepped down from the CEO role earlier in the year.
Shares of Peloton Interactive (PTON) rallied 11.45% premarket to $12.35 vs. the 52-week trading range of $8.22 to $120.62.