Feeling the heat from ChatGPT, Google is testing new AI products
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It's "code red" at Google (NASDAQ:GOOG) (NASDAQ:GOOGL) as the tech leader tries to respond quickly to the threat posed by ChatGPT. OpenAI's chatbot has made waves since it went public late last year, and even prompted rival Microsoft (NASDAQ:MSFT) take a multi-billion stake in the company.
According to sources and internal documents seen by CNBC, Google (GOOG) (GOOGL) is testing ChatGPT-like products that use its LaMDA technology (Language Model for Dialogue Applications), such as a chatbot called "Apprentice Bard" that could give detailed answers (even to recent events), as well as integrating new chat technology into its search engine.
While Google's (GOOG) (GOOGL) competitive edge could be challenged, AI chief Jeff Dean has said the tech giant is moving "more conservatively than a small startup" since it has much more "reputational risk" in providing erroneous information.