Pinterest, Amazon partnership is live 'earlier than expected', says RBC
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Pinterest's (NYSE:PINS) partnership with Amazon (NASDAQ:AMZN) looks as if it is already live, which investment firm RBC Capital Markets said is "earlier than expected."
RBC Capital Markets analyst Brad Erickson said there will likely be more details at Pinterest's (PINS) analyst day in September and with the partnership already live (at least on Pinterest's mobile app), it could help drive ad load.

"We continue to believe that PINS has an opportunity to increase ad load further (we observed 300 [basis points] of ad load expansion from April to June) along with the Amazon partnership which should drive increased auction density and likely CPM inflation at least in the [near-term], all of which are positive in our view," Erickson wrote in an investor note.
Pinterest (PINS) shares gained 1.8% to close at $27.73 on Wednesday.