Elon Musk says Apple has 'fully resumed' advertising on Twitter (update)
David Odisho

Update 3:35pm on Dec. 5: Updates details on Amazon advertising.
Billionaire Twitter (TWTR) CEO Elon Musk said that Apple (NASDAQ:AAPL) has "fully resumed" advertising on the social media behemoth, a sign that a potential battle between the companies looks to have been averted. 
Musk made the comments during a Twitter spaces conversation on Saturday, according a tweet from Twitter chief. The billionaire CEO of Tesla (TSLA) also said that Apple (AAPL) is the largest advertiser on Twitter. Separately, Platformer News tweeted on Sunday that Amazon (AMZN) has continued to advertise on Twitter since Musk's takeover, although some campaigns were paused. Amazon may increase its ad spend on Twitter to $100 million.
"Thanks Apple for fully resuming advertising," Musk said on Twitter spaces. "We are seeing advertisers resume advertising on Twitter, so that's a good sign. I wish it would be faster, but we are seeing them resume."
"The more concerning factor on the advertising front is just the entire industry wide drop in advertising, which Twitter is not immune from," Musk said. "Even though advertisers do get back on, the advertising expenditures in general are dropping for all companies."
The Apple (AAPL) return to Twitter comes after Musk thanked Apple CEO Tim Cook for taking him around Apple's headquarters on Wednesday after Musk had earlier questioned why Apple (AAPL) had recently cut its advertising on Twitter.
In addition to questioning Apple's (AAPL) advertising spending, Musk also claimed that Apple (AAPL) had threatened to take Twitter off the App Store, but that the company did not give a reason why.
Musk also said during the more than two hour session on Twitter (TWTR) spaces, which he conducted while on his private jet, that he expected to have Twitter's updated verification program working in the next week after it had to be taken offline because of imposter accounts.