Adobe launches GenStudio; releases new Firefly gen AI models, web app
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Adobe (NASDAQ:ADBE) said it has launched Adobe GenStudio with the power of generative AI for enterprises.
Adobe noted that, by connecting solutions across Creative Cloud, Firefly, Express and Experience Cloud, users can now create new and variant content with Firefly generative AI and Express in a simple interface which is connected to Enterprise data and supports real-time collaboration across the company.
"Adobe GenStudio gives creative and marketing teams what they need to take full advantage of generative AI and transform the creative-to-activation process with a seamless solution," said Anil Chakravarthy, president, Digital Experience Business at Adobe.
In addition, Adobe launched the new Firefly web application for exploring AI-assisted creative expression.
The company said that after a six-month beta, Firefly-powered capabilities are now integrated into creative workflows across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud and available for commercial use.
Adobe noted that users can now choose to access Firefly via a standalone web application, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator

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