Meta faces fine in Norway over privacy violations - report
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Norway's data protection authority Datatilsynet will fine Meta Platforms (NASDAQ:META) NOK 1M ($98.5K) per day from Aug. 14 over privacy breaches, Reuters reported citing the agency.
In July, Datatilsynet imposed a temporary ban on Meta carrying out behavioural advertising based on the surveillance and profiling of users in Norway. The ban will initially apply until October, the agency had noted.
Datatilsynet had said that the ban will apply from Aug. 4 and last for three months, or until Meta can show that it complies with the law. If Meta fails to comply it could face fine of up to NOK 1M per day.
"As of next Monday, a daily fine of 1 million crown will start to apply," said Tobias Judin, head of Datatilsynet's international section, according to the news agency.
The fine will run until Nov. 3 and Datatilsynet can make it permanent by referring its decision to the European Data Protection Board, and if the board agrees. Datatilsynet has not taken this measure yet.
Last week Meta said it plans to ask users in the EU for their consent before allowing businesses to target advertising based on what they see on its services such as Facebook and Instagram.
Judin said that the step was not enough and Meta had to stop the processing of personal data immediately, and until the consent mechanism comes into being, the report added.
"According to Meta, this will take several months, at the very earliest, for them to implement ... And we don't know what the consent mechanism will look like," Judin noted.
Norway is not a member state of the EU but it is associated with the Union via its membership of the European Economic Area (EEA).
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