Instagram pushes more content to Reels, streamlining video offering
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Instagram parent Meta Platforms (NASDAQ:META) is doubling down on its Reels rival to TikTok (BDNCE) short videos, merging some features and pushing more users toward the video format.
All Instagram videos shorter than 15 minutes will be shared as Reels starting in the coming weeks, the company says.

"Since Reels offer a more immersive and entertaining way to watch and create videos on Instagram, weâre bringing these creative tools and the full-screen experience to your video posts, too," Meta says.
That means increased discovery, for one thing: Currently, Reels under 90 seconds are eligible to be recommended to be seen by more Instagram users, but that recommendation will now apply to videos up to 15 minutes long.
The company is also merging the video and Reels tabs to create one home for videos.
It's also enhancing its "Remix" tool to add new layouts and photo functionality, and give users the ability to add clips that play sequentially. And new Reels templates will speed up creation of the posts.