Adobe rises as it unveils new AI tools, new version of Firefly
David Tran

Adobe (NASDAQ:ADBE) shares rose on Tuesday as the company announced several new artificial intelligence tools at its annual event, including a new version of its generative AI tool, Firefly.
At the company's Max conference in Los Angeles, Adobe (ADBE) unveiled Firefly Image 2 Model, which "significantly" advances the creative control and image quality in Firefly, the company said.

Additionally, the company unveiled the new Firefly Vector Model, which is the first generative AI model for vector graphics, as well as the new Firefly Design Model, which creates templates.
Adobe unveiled the first version of Firefly this past March.
The company also showcased Adobe GenStudio, a new service that brings together Creative Cloud, Express and Experience Cloud, with Firefly generative AI at the core to help brands meet the rising demand for content.
Major updates were also unveiled to Adobe Experience Manager Sites in an effort to let companies build websites and create and edit web content.
In total, more than 100 new features across the company's Creative Cloud applications were unveiled, including in its popular Illustrator and Photoshop softwares.


More on Adobe

Stocks To Watch: Earnings Season Launches With PepsiCo, Delta And JPMorgan
Adobe: Why I Am Still Positive On The Company
Adobe: Jumping On The AI Bandwagon
HSBC starts coverage on Adobe, Palo Alto, others; sees AI, cloud boosting growth
EU regulators put Adobe, Figma deal investigation on hold for more information