BigCommerce on the rise following Amazon integration
BigCommerce (NASDAQ:BIGC) shares gainedÂ +7%Â premarket on Tuesday after the SaaS ecommerce platform introduced an integration for Amazonâs (AMZN) Buy with Prime.
It claims to be the first ecommerce service provider to release a self-service integration into Buy with Prime, which has been shown to increase conversion by 25% on average.
BigCommerce has launched the Buy with Prime app, a new self-service integration for US merchants to enable Buy with Prime on their BigCommerce storefront.
Merchants using the Buy with Prime app for BigCommerce can activate Amazon Display Ads and a Buy with Prime button placement on any BigCommerce storefront.