YouTube sets NFL Sunday Ticket pricing higher than 2022
Brian Ach
YouTube (NASDAQ:GOOG) (NASDAQ:GOOGL) is set to take over NFL Sunday Ticket -- and it will be charging more than DirecTV (NYSE:T) did for the all-access football approach, though early-bird subscribers could see a discount.
That comes amid reports that YouTube will be paying the NFL significantly more for broadcast rights to the out-of-market games than DirecTV (some $2B-$2.5B per year, up from about $1.5B).
YouTube's Sunday Ticket will charge customers $349 for a season of the games provided they also are signed up to the YouTube base TV service, which comes at a standard price of $72.99 per month. That's up from the $293.94 that DirecTV charged satellite plan members last season.
Unlike DirecTV, which required Sunday Ticket customers to subscribe to a base satellite plan, YouTube will also offer Sunday Ticket on a stand-alone basis (without YouTube TV sub), but at $100 more per season -- $449 -- through YouTube Primetime Channels.
An "inaugural pricing" deal lasting until June 6 will knock $100 off both those prices (YouTube TV subs can get in for $249, and stand-alone subs for $349). And all Sunday Ticket subscribers will have the option to add NFL RedZone (the league's channel shifting from game to game to see every touchdown) for an extra $40 per season.
Regardless of where subscribers jump in, the package is available on YouTube across the Web, TV, mobile and tablet devices.
After wrestling with Apple over the rights, YouTube sealed the deal for Sunday Ticket in December.