Lululemon confirms ongoing partnership with Xponential Fitness although it may take a different shape
Justin Sullivan
Lululemon (NASDAQ:LULU) confirmed on Thursday that it will keep its retail partnership with Xponential Fitness (NYSE:XPOF) even after it signed a deal with Peloton Interactive (PTON) that includes Pelotonâs streaming fitness classes being made available in the Lululemon Studio app for subscribers.
âXponential Fitness has been a valued partner since we announced our lululemon Studio collaboration in October 2022, and we look forward to continuing to grow and invest in our joint retail partnership with them," noted Lululemon President of America and Global Guest Innovation Celeste Burgoyne. "While lululemon will strategically move away from providing all partner content on lululemon Studio after October 31, 2023, we very much look forward to continuing partnering with Xponential Fitness and their local studios around the world," added Burgoyne.
Xponential Fitness CEO Anthony Geisler CEO said the company looked forward to deepening and expanding its collaboration with Lululemon (LULU). Xponential Fitness (XPOF) has been providing workouts from Pure Barre, Rumble, AKT, and YogaSix on the lululemon Studio platform.
Shares of Xponential Fitness (XPOF) were down 1.65% at 10:25 a.m. and are off more than 30% on a year-to-date basis.

More on Lululemon and Xponential Fitness

Lululemon Athletica: Demonstrating Resilience Through Innovation
Lululemon: A Textbook Case In Pricing Power
Xponential Fitness: Fairly Valued Given Optimistic Expectations
Biggest stock movers today: GameStop, Peloton, Micron Technology, CarMax and more
Peloton and Lululemon joined forces - analysts don't expect huge upside