Walmart weighs bundling major streamer into its membership offering - NYT
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Walmart (NYSE:WMT) is talking to media giants including Paramount (NASDAQ:PARA) (PARAA), Disney (NYSE:DIS) and Comcast (NASDAQ:CMCSA) about including a streaming service in its Walmart+ membership program, The New York Times reports.
Each of those names has its own high-profile offering in an increasingly competitive space, of course - so they may not be inclined to reach such a deal, but it could add a substantial new subscriber source if the price is right.

Such a deal could be modeled off how wireless providers including Verizon and T-Mobile have bundled streaming subscriptions as an incentive for new customer sign-ups - and give Walmart+ a new weapon as it battles the dominant retail subscription program, Amazon Prime (AMZN), the report notes.
Walmart got into streaming with a purchase of Vudu, but sold that offering to Fandango (CMCSA) in 2020.