HBO reportedly in talks to license shows to rival Netflix
In a surprising move in the hotly competitive world of streaming entertainment, Warner Bros. Discovery (NASDAQ:WBD) is reportedly considering licensing some of its HBO titles to show on rival Netflix (NASDAQ:NFLX).
A move that would be more financial than strategic would be in line with what looked like the direction WBD CEO David Zaslav signaled during the past year, when he made decisions to cull original content from HBO Max, including expensive prestige programming like Westworld, with an eye to whether those shows could bring in revenues through licenses elsewhere.
But the new moves would be the first time HBO programs would show up on a rival subscription video-on-demand service, Deadline Hollywood reported, adding that HBO veterans are against the plan while it's supported by WBD corporate.
According to the report, the first title that would be part of the arrangement is comedy Insecure, which ran for five seasons on HBO, and distribution would be non-exclusive, meaning the licensed shows could still stream on WBD's Max streaming service.
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