South Korea's SK Telecom, Netflix end all disputes after strategic partnership
Marvin Samuel Tolentino Pineda
South Korean internet service provider SK Broadband, SK Telecom (NYSE:SKM) and Netflix (NASDAQ:NFLX) said they were ending all disputes with the signing of a strategic partnership between the companies.
SK Telecom and SK Broadband said that by teaming up with Netflix they aim to help customers enjoy Netflix shows and films on mobile devices and IPTV (B tv) with easier access and payment options. The Korean companies will offer various price plans and products, including bundled packages.
In addition, SK Telecom and SK Broadband will explore opportunities with Netflix to use AI technologies developed by them, such as Conversational UX and Personalized Recommendation Technologies, to create better entertainment experiences for customers.
"The partnership with SK Telecom, a leader in Koreaâs telecommunication and innovative technology industries, holds special significance as it enables Netflix to enhance entertainment experiences for a broader Korean audience," said Netflix's Tony Zameczkowski, Vice President of APAC Partnerships.
The companies were earlier in dispute over whether Netflix should pay for costs from increased network traffic and maintenance work. Netflix and SK Broadband have withdrawn their lawsuits, Reuters reported citing the companies' spokespersons.
The two sides had been in legal tussle since 2020 over whether content providers which generate large amounts of traffic should pay for network usage or whether that would go against the concept of 'net neutrality' and lead to higher costs for consumers.

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