Netflix's 'Stranger Things' keeps swamping streaming ratings, though 'Hustle' adds juice
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A third week of Stranger Things on Netflix (NASDAQ:NFLX) subscribers' screens went ... pretty much like the first two, with the flagship program streaming another 4B-plus minutes to dominate direct-to-consumer programming.
The throwback thriller show streamed 4.226B minutes to lead Nielsen's rankings for the week of June 6-12, ahead of two other Netflix hits: the Adam Sandler movie Hustle (1.218B minutes), and acquired CW series All American (1.149B minutes).
Stranger Things' performance follows two other weeks that were among the highest in Nielsen ratings history - 5.141B minutes when it released, and a record 7.203B minutes the week after.
Amazon Prime Video's (AMZN) comic-based series The Boys followed those three, landing at the No. 4 overall spot after streaming 919M minutes for the week. Rounding out the overall top 10 were three more series from Netflix (NCIS with 848M minutes; Keep Sweet: Pray and Obey with 720M minutes; and The Lincoln Lawyer with 683M minutes); the Disney+ (NYSE:DIS) entry Obi-Wan Kenobi (682M minutes); and two more from Netflix, CoComelon (664M minutes) and Peaky Blinders (635M minutes).
Netflix dominated much of the acquired-series chart, led by All American, NCIS, CoComelon and Criminal Minds (626M minutes). But HBO Max (NASDAQ:WBD) had two slots, with Friends at No. 5 (433M minutes), and The Big Bang Theory at No. 10 (305M minutes), and Disney+ (DIS) again landed Bluey on the list, at No. 9 (306M minutes).
Stranger Things easily topped the original-series chart ahead of Amazon's The Boys, and while Netflix's original bench added some lower-chart support with Ozark (568M minutes), Floor is Lava (350M minutes) and First Kill (331M minutes), Disney+ (DIS) put Ms. Marvel on the list at No. 10 on the strength of its debut episode streaming 249M minutes.
As for movies, Netflix (NFLX) led that list with Hustle and Interceptor - which with 413M minutes outpaced a resurgent Encanto on Disney+ (DIS), with 348M minutes. Some strong showings from rival quarters made the list, though: HBO Max (WBD) again placed Fantastic Beasts: The Secrets of Dumbledore at No. 5 with 273M minutes, and just behind it was Amazon Prime Video (AMZN) with the original Top Gun, streaming 244M minutes as moviegoers caught up to the 1986 film with its sequel playing in theaters.
(Nielsen streaming ratings now incorporate viewing from six major streamers: Amazon Prime Video (AMZN), Apple TV+ (AAPL), Disney+ (DIS), HBO Max (WBD), Hulu (DIS) (CMCSA), and Netflix (NFLX).)