Meta said to plan features to boost retention at Threads as more than half users quit
Justin Sullivan

Meta Platforms (NASDAQ:META) is working on retaining users of its Twitter-rival text app Threads as the platform has lost more than half its users in the weeks following its successful launch, Reuters reported citing an internal company town hall.
While user retention was better than expected, it was not perfect yet, CEO Mark Zuckerberg told employees. "Obviously, if you have more than 100M people sign up, it would be awesome if all of them or even half stuck around," he said. "We're not there yet."
Zuckerberg went on to detail some features being planned, including a desktop version and search functionality. "Retention-driving hooks" being explored include "making sure people on Instagram can see important Threads," said Chief Product Officer Chris Cox.
Zuckerberg previously said Meta's (META) focus now would be on retention, following which it would work on monetization. 
Threads drew nearly 100M users in the first three days since its launch. Investing Group Leader Daniel Jones believes Threads can generate $5B of revenue per year or more if it obliterates Twitter. 
Meta's (META) outsized spending on the metaverse had widely raised concerns as mainstream acceptance of the technology lagged its projections. But Zuckerberg told employees that work on AR/VR technology was "on track".
He said investments were needed to ensure Meta (META) stayed ahead of rivals. "That way, we have all the tools ready for when this is ready for prime time," he said, forecasting mass adoption in the 2030s.

Progress of Llama 2 was also highlighted, with the AI model receiving over 150K download requests in the week since its release.
More on Meta's Threads

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Threads may bring 5% revenue upside: Evercore
Meta earnings call: Threads models 'lean' success