Booking Holdings is adding AI features to its app
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Booking Holdings (NASDAQ:BKNG) announced on Tuesday that the online travel company will launch its new AI Trip Planner in beta to a selection of U.S. travelers in the company's app on June 28.
The AI Trip Planner was built on the foundation of Booking.com's existing machine learning models that recommend destination and accommodation options to millions of travelers on the platform every day. The AI Trip Planner is also partially powered by large language model technology from OpenAI's ChatGPT API to create a new conversational experience for people to start their trip planning process. The new innovation will allow travelers to ask general travel-related questions, as well as more specific queries to support any stage of their trip planning process, including scoping out potential destinations and accommodation options, providing travel inspiration based on the individual traveler's needs and requirements. AI Trip planner will also be able to create itineraries for a particular city, country or region by user command.
Travelers will be able to chat with the pilot AI Trip Planner to describe what they're looking for in broad or specific terms, as well as refine their search in real time. Travelers can go back and forth between their chat with the AI Trip Planner and the Booking.com app interface as they consider options for their trip. 
Within the online travel sector, Expedia (EXPE) has already pointed to improved results by utilizing AI. 
"Our performance was enhanced by greater testing velocity and accelerating deployment of AI and ML, including our recent integration of ChatGPT into our iOS experience," said Expedia (EXPE) CEO Peter Kern.
Shares of Booking Holdings (BKNG) rose 3.95% in early afternoon trading on Tuesday.
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