Amazon launches anti-counterfeiting exchange
Sundry Photography/iStock Editorial via Getty Images                 
Amazon (NASDAQ:AMZN) said on Thursday it is launching an anti-counterfeiting exchange, an industry collaboration to make online shopping safer.
The exchange allows participating stores to share information about confirmed counterfeiters who attempted to use their services to try to sell counterfeit products.
AMZN shares were tradingÂ -0.67%Â pre-market.
Source: Press Release