EU regulators may push for breakup of Google's ad-tech business - report
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European antitrust regulators are considering calling for Alphabet's (NASDAQ:GOOGL) Google to sell part of its advertising-technology business as part of a new antitrust complaint, according to a WSJ report, which cited people familiar with the matter.
The complaint from the European Commission is expected to be come as soon as Wednesday, Bloomberg and the WSJ reported on Monday.
Bloomberg first reported about the complaint on Monday, saying that European Union authorities are set to charge Alphabet (GOOGLE) with "massive new fines" over its advertising business. The report said the search giant is set to be hit with about â¬8 billion ($8.6 billion) in penalties due to alleged anti-competitive practices in its ad tech business model.
Google (GOOGL) declined to comment on the WSJ's reporting.
Google (GOOGL) was previously slapped with a â¬4.34 billion charge due to practices pursued in its Android business, which was later lowered to â¬4.125 billion.Google continues to fight the fine in the European courts.
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