AI technology has created 'new table stakes' for Big Tech - Hummer Winblad's Ann Winblad
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Ann Winblad, Hummer Winblad Venture Partners co-founder and managing partner, said Friday that AI will likely fuel the next stage of innovation, with Big Tech leading the current wave invention. She called out names like Microsoft (NASDAQ:MSFT), Google (NASDAQ:GOOG) (NASDAQ:GOOGL), Nvidia (NASDAQ:NVDA) and Apple (NASDAQ:AAPL) as among the potential winners.
"Generative AI is real," Winblad told CNBC. "We will see some new companies being created here as well. It also has created new table stakes for other companies." 
Specifically, Winblad characterized Google (GOOG) (GOOGL) as having '"pushed the barrier forward" with "more innovation in the space" also coming from Amazon (NASDAQ:AMZN).
"We really are seeing the next generation beyond cloud computing with generative AI," she said.
Looking at the overall market, Winblad said the recent economic disruption, caused by turmoil among banking stocks, should force investors to take a longer-term view. "Right now is the time to pick companies, not stocks, and be a long-term holder," she said.
Looking at the mentioned stock movement in Friday's intraday session: AAPL +0.1%, MSFT +0.2%, GOOG -0.6%, AMZN -1.3% and NVDA -2.5%.
Meanwhile, here are some tech-focused ETFs that could be impacted by a new wave of AI: XLK -0.48%, VGT -0.82%, IYW -0.41%, ARKK -1.27%, FTEC -0.35% and IGM -0.63%, SKYY -1.18%, XNTK -1.21% and QQQ -0.34%.
For another bullish stance on AI, see why Seeking Alpha contributor The Outsider says, "Microsoft has strong fundamentals and good growth prospects, driven by Cloud and AI."