DOJ likely to reject Google's offer of ad-tech split, antitrust lawsuit on tap: report
Sean Gallup

The Department of Justice is likely to reject Google's (NASDAQ:GOOG) (NASDAQ:GOOGL) offer to split its advertising technology business as a concession and go ahead with an antitrust lawsuit over its influence on the online advertising market, Bloomberg reported.
The news outlet, citing two people familiar with the matter, noted that the DOJ is likely to file a lawsuit in the coming weeks.
Google (GOOG) (GOOGL) has reportedly made at least one settlement offer, but that has not been enough for the Justice Department, which has been investigating its practices in the ad-tech market since 2019.
It had previously sued the company in 2020 in a landmark case over alleged anticompetitive tactics in online search.
Mountain View, California-based Google (GOOG) (GOOGL) is facing a similar, albeit different probe in Europe, and recently offered to allow competitors to broker the sale of ads directly on YouTube.
Google (GOOG) (GOOGL) and the Department of Justice did not immediately respond to a request for comment from Seeking Alpha.
Last week, it was reported that Google (GOOG) (GOOGL) had suggested splitting off the parts of its business for auctioning and placing ads on sites and apps, and sequestering that elsewhere under the umbrella of parent Alphabet. 
Earlier this month, investment firm Guggenheim cut earnings estimates and price targets on Meta Platforms (META) and Alphabet (GOOG) (GOOGL), citing a "more modest" advertising environment through next year.