AT&T drops free HBO promotion from premium wireless plan
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AT&T (NYSE:T) is cutting some costs by dropping a key perk it initiated during the heady days of its ownership of Time Warner: It's dropping a free offering of HBO Max that it included for subscribers to its premium unlimited wireless plan.

That of course is the latest move to happen in the wake of the company's spin-off/merger of HBO parent WarnerMedia into Warner Bros. Discovery (NASDAQ:WBD).
AT&T Unlimited Premium - a plan it markets for $50 per month per line when subscribing to four lines - now has a bigger hotspot data allotment, Daniel Frankel notes (to 50 GB per line from a previous 40 GB), but no more free HBO Max, nor even a discounted ad-supported HBO Max.
That wouldn't rule out a promotion in the future, of course - but any such deal would now need to be negotiated between two companies, rather than the use of corporate synergy that it was when HBO was boosting AT&T's wireless uptake.