GM and Netflix are partnering on promoting electric vehicles
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General Motors Company (NYSE:GM) announced that it is joining forces with Netflix (NASDAQ:NFLX) to place its electric vehicles in relevant series and movies. Interestingly, the deal is not a traditional product placement arrangement because GM is not paying Netflix for the EV exposure, but is part of a shared commitment to promoting EVs.
The Detroit automaker called Netflix (NFLX) a great partner because of the companyâs storytelling track record, commitment to sustainability and ability to hone in on cultural trends.
"Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV," noted GM Global Chief Marketing Officer Deborah Wahl.
Over the course of the next year, GM (GM) electric vehicles will be seen in Netflix content that includes Love is Blind, Queer Eye and Unstable. The Chevrolet Bolt EUV, GMC Hummer EV Pickup and Cadillac LYRIQ are some of the electric models that will be displayed on the streaming service. 
The companies will highlight the partnership in a Super Bowl commercial that will star Will Ferrell and air during the big game on February 12.
Shares of General Motors (GM) opened trading on Thursday with a 1.96% gain, while Netflix (NFLX) tracked 1.22% higher. GM is up more than 8% for the week after the automaker's earnings calmed some investor anxiety over near-term results.