Verisk acquires identity resolution, consumer intelligence data provider Infutor
Verisk (NASDAQ:VRSK)
acquired Infutor, a provider of identity resolution and consumer intelligence data.
The acquisition further enhances VRSKâs marketing solutions offerings to companies across industries.
VRSK plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions.
With the combination of Infutor and Jornaya, Verisk Marketing Solutions can deliver unique and differentiated value to its customers.
Infutorâs identity resolution and consumer intelligence solutions deliver the foundational data layer to understand the person behind every marketing interaction.
Combining this with Jornayaâs insight into in-market behaviors and implementing the highest standards in the industry for data security and privacy positions Verisk Marketing Solutions as a key data partner.
"Bringing Infutor and Jornaya together immediately offers CMOs and marketers a holistic solution for modern, effective and responsible data-driven strategies and programs,â said Matt Lohman, managing director, Verisk Marketing Solutions.