Energy drinks roundup: Red Bull gets raided, market share gains for Monster and Celsius
kinemero

Antitrust investigators with the European Union conducted a raid of energy drink maker Red Bull GmbH earlier this week. The Austria-based company said it was targeted over suspicions it abused its dominance in the energy drink market, officials said Tuesday. 
"We will, of course, work with them on all matters that concern them," stated a Red Bull spokesperson. The EU's executive arm confirmed only that unannounced inspections took place Monday at the premises of a company active in the energy drinks sector in various member states.
In the U.S., the latest Nielsen numbers came in strong for the energy drinks sector. The retail data showed Monster Beverage's (NASDAQ:MNST) market share at 37.4% over the last 12 weeks vs. Red Bull's market share of 35.1%, market share of 5.6% for Celsius Holdings (NASDAQ:CELH), 5.3% for PepsiCo (NASDAQ:PEP), and 3.0% for Bang. Celsius posted the strongest sales growth over the 12-week period with a 141% year-over-over pop. Overall, energy drink sales through retail outlets were up 14.9% over the last 12 weeks. Pricing was up 9.2% and volume was 5.7% higher.
Compare growth, profitability, and valuation metrics on MNST, CELH, and PEP.