Lululemon lauded for results as fanny pack makes a comeback
Octavio Jones
Lululemon Athletica (NASDAQ:LULU) rose 4% on Friday amid stellar earnings that defied odds, a string of reiterated Outperforms and strong sales of fanny packs.
The company nailed the North American market, with sales up 11%; reported 61% growth in Greater China; and bags helped drive 44% growth in accessories.
Specifically, the "Everywhere Belt Bag," ie, a fanny pack, has expanded across sizes, colors, prints and patterns and "guests are responding incredibly well."
Analysts piled on the love, reiterating Outperforms and seeing even more good news to come.
BofA
Bofa said LULU exceeded a high bar and the firm reiterated its rating on the stock.
âWe reiterate our Buy rating following another strong beat and raise quarter that defies the odds in a very choppy environment,â BoA said.
âDespite headlines of macro volatility, LULU saw healthy sales growth through the quarter,â BofA said. âManagement expects to continue investing heavily in China, including nearly doubling its fleet to roughly 200 stores in the Mainland by F26 (vs 107 today).â
That said, China profitability is slightly below North America though that should improve. âWe expect China will lead growth for LULU in coming years,â BofA said.
Morgan Stanley
LULU still has room for positive EPS revisions and valuation re-rating, Morgan Stanley said. The firm remains Overweight on the yoga pant maker, calling it a standout.
The second quarter EPS beat and guidance raise on top of ongoing strong fundamentals âstand out in our coverage,â Morgan Stanley analysts wrote in a note.
âWhile not necessarily material, LULU stands out as one of the few to raise FY guidance by more than the 2Q beat (by ~26c vs. ~19c beat), which we think speaks to 3Q/ongoing momentum,â Morgan Stanley said. âThis also puts LULU in rare company for those that are on track to meet (& in LULUâs case, surpass...) their â22 L-T targets.â
The forecast for operating margins could even be conservative, the firm said.
âWe continue to see ample room for positive EPS revisions for LULU through year-end, as â23e guidance appears conservative & likely beat-able,â Morgan Stanley said.
Wedbush
North America is re-accelerating even amid a challenging environment, with sales up 11% from a year earlier. Perhaps more importantly, management noted that growth has accelerated quarter-to-date, Wedbush said.
Back-to-school and early-fall product offerings saw âstrong reaction.â
Accessories were also a highlight, growing 44%, including "strong double-digit growth" for the belt bag (against exceptional demand from a year ago). Backpacks, crossbodies and small pouches were also well-received.
On the apparel side, they noted balanced growth across men's and women's.
âLULU continues to execute at a high level, with well balanced growth across channels, categories, and geographies,â Wedbush said. âMargins are climbing higher (EBIT margin planned up 40-60bps this year) and they have an outstanding balance sheet ($1.1 billion cash, no debt, and inventory growth below revenue growth).â
Wedbush raised its FY23/24 EPS forecasts to $12.10/$14.00 from $11.90/$13.82.
Keybanc
LULU is one of KeyBancâs favorite names.
Ongoing strength remains broad-based, reinforcing KeyBancâs view that increasing brand awareness and product newness are enabling LULU to execute ahead of its Power of Three x2 plan outlined last year, as well as successfully navigate the ongoing challenging macro environment.
Long-term, the firm sees meaningful opportunity via product innovation and international expansion for the stock.âLULU has several activations and campaigns on deck to help support upcoming product launches in 2H,â the firm noted.
The firm reiterated its Overweight rating and raised its price target to $450 from $425.
KeyBanc noted that the international segment is still just a mid-teens percentage of total sales and with âunaided brand awarenessâ in the single digits for most international countries (~25% in the U.S.), âWe continue to see ample runway for growth.â
Oppenheimer
Like the rest, Oppenheimer reiterated its Outperform on the maker of the performance hijab.
âWe have highlighted LULU as one of the most intriguing established, yet still developing brands, within the global athleisure market,â Oppenheimer said.
The firm is âmore confident in the abilities of senior leadership to manage well ongoing macro and sector challenges, all the while continuing to expand the reach of the brand, and developing further an already enviable, world-class omni-channel infrastructure.â
LULU represents a preferred play, Oppenheimer said.
âLULU represents a leading, albeit still up-and-coming, brand in the athletic apparel sector,â Oppenheimer said.
âA meaningful shift to a more digital distribution focus and market strategy is working together with improved product innovation to drive outsized sales and margin expansion at the chain. We remain confident that a solid, if not further fundamental strengthening, will support the stock's premium valuation.â
Shares of LULU are up 23% year-to-date.

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