Integral Ad Science launches verification on Netflix ad-supported tier
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Integral Ad Science (NASDAQ:IAS) has launched its ad verification program with Netflix (NASDAQ:NFLX), following through on last year's partnership announcement with the big streamer.
IAS launched Viewability and Invalid Traffic verification on Netflix's recently launched advertising-supported service tier, looking to ensure that ad campaigns are delivered free of fraud and are seen by actual Netflix viewers.

IAS stock is up 2.7% to its highest point in 11 months.
The verification program is now live in all 12 countries where Netflix runs its ad-supported tier, and across all platforms including connected TV, computers and mobile devices.
"By launching this partnership, advertisers can invest with confidence as they look to expand their media strategies to Netflix's premium inventory," said Lisa Utzschneider, CEO of IAS.