Amazon nears deal for UK coverage of soccer's Champions League - Bloomberg
GoodLifeStudio/iStock Unreleased via Getty Images

Amazon.com (NASDAQ:AMZN) is closing in on a deal to show Europe's biggest soccer tournament in the United Kingdom for the first time, Bloomberg reports - adding to a growing push from the company into sports streaming.
The tech giant would share coverage of UEFA's Champions League with BT Sport (OTCPK:BTGOF) among others, as well as rights to the Europa League and Europa Conference League, according to the report. The deal's price may be up some 20% from the previous three year-cycle (priced at â¬1.4B), suggesting the new rights might go for â¬1.7B (about $1.78B).
A deal would signal that Amazon isn't pulling back from pricey sports-rights bidding, even though it withdrew from the high-profile race to stream Indian Premier League cricket (rights that eventually went to Viacom18 (PARA) (PARAA)).
Amazon Prime Video already shows live matches from England's Premier League, and it's acquired rights to most of France's biggest soccer competition.
UEFA bolstered the Champions League last year, adding teams and matches, after a fast-rising threat from a breakaway Super League backed by top teams - a plan that collapsed almost as quickly amid fan backlash.