Adobe, Omnicom team up to bring enterprise generative AI to clients
Supatman

Omnicom (NYSE:OMC) and Adobe (NASDAQ:ADBE) are collaborating to bring enterprise generative AI capabilities to their shared clients.
Omnicom will be able to use Adobe Firefly creative generative AI models with Omnicom's open operating system Omni data to create on-brand content which helps marketers get better outcomes.

The companies said they will embed Firefly into client ecosystems, to generate content in the brand's style and brand language using API's to increase automation.
"Firefly is at the forefront of creative intelligence. Leveraging that for our clients will be critical to bring the promise of mass personalization at scale to our client's businesses," said Paolo Yuvienco, EVP, Chief Technology Officer, Omnicom.

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