Netflix brings password crackdown home to America
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Netflix (NASDAQ:NFLX) has brought its password-sharing crackdown to its home market of the United States, in a highly anticipated move.
The company on Tuesday began started mailing members urging them to restrict usage to their household, and buy extra memberships (at a lower rate) for those outside.
"A Netflix account is for use by one household," the company said. "Everyone living in that household can use Netflix wherever they are â at home, on the go, on holiday â and take advantage of new features like Transfer Profile and Manage Access and Devices."
As for those outside the household, "anyone on your account can transfer a profile to a new membership that they pay for," Netflix said. Alternately, "You can share your Netflix account with someone who doesn't live with you for $7.99/month more."
Netflix's most popular ad-free plan, Standard, is priced at $15.49 per month in the United States. A less expensive basic plan limits resolution and restricts users to one device at a time, and costs $9.99 per month, while a premium version supporting 4 simultaneous devices and 4K resolution costs $19.99 per month.
Netflix's "Standard with Ads" plan costs just $6.99 per month, and the company has suggested that both it and the $7.99 add-a-member option are good alternatives for those riding on another household's password.
After a test in Latin America, Netflix in February expanded its account-sharing approach to Canada, New Zealand, Portugal and Spain.
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