Google said to make search more personal, incorporate AI chat, video clips
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As Microsoft (MSFT) continues to turn the heat up on Google (NASDAQ:GOOG) (NASDAQ:GOOGL) in the search market, the Sundar Pichai-led company is said to make significant changes to how it shows search results.
The tech giant may unveil changes at its annual I/O developer conference this week that will incorporate an artificial intelligence program to have conversations with, as well as video clips, according to The Wall Street Journal, which cited company documents and people familiar with the matter.
The search updates are designed to make the results more "visual, snackable, personal, and human," the news outlet added, citing the documents.
Earlier this year, Microsoft (MSFT) incorporated artificial intelligence features into its redesigned Bing search engine via its deal with ChatGPT creator, OpenAI.
Google (GOOG) (GOOGL) shares slipped fractionally in pre-market trading on Monday. 
Mountain View, California-based Google (GOOG) (GOOGL) did not immediately respond to a request for comment from Seeking Alpha.
Historically, Google (GOOG) (GOOGL) has provided 10 blue links as the main form of its search results, but with the rise of generative AI, the company appears poised to make significant changes.
Last week, Google (GOOG) (GOOGL) confirmed its first foldable phone, the Pixel Fold. The company added it would have more to say on the phone at its developer conference.
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