Peacock streaming service boosts prices for first time
David McNew/Getty Images News
NBCUniversal's (NASDAQ:CMCSA) Peacock streaming service has implemented its first price hike since launch, joining in a wave of streamers moving out of investment mode and flexing some power to start boosting subscriber revenues.
Peacock has immediately raised the price of its "Premium" plan to $5.99 per month for new subscribers -- a $1/month increase -- and raised the price of its "Premium Plus" plan by $2/month, to $11.99.
For existing subscribers, those prices will go into effect Aug. 17. Peacock also offers 17% discounts for those paying for a year in advance rather than monthly.
Those increases will allow for continuing investment in the user experience and the ability to stay competitive in the streaming market, NBCUniversal told subscribers.
Both of Peacock's plans allow access to a big NBCU content library, along with next-day access to shows on NBC and Bravo, live sports including Sunday Night Football and MLB Sunday Leadoff, and 50-plus "always-on" channels.
The higher-priced plan offers ad-free viewing as well as the ability to download and watch titles offline and access to a subscriber's live local NBC channel.
More on Peacock

Peacock confirms it has stopped offering free tier to new customers
NBCU CEO: Peacock has 18M subs; expecting 'big check' from Disney for Hulu
NBC streaming service Peacock built growth in Q3, CEO says
NBCUniversal's Peacock tries new streaming ad formats