Panera Bread tests Amazon's palm swipe tech for restaurant purchases
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Hungry for a bread bowl, but forgot your wallet at home? Panera Bread has you covered.
The cafÃ© chain is piloting Amazon's (NASDAQ:AMZN) palm-scanning technology in St. Louis, and hopes to expand the trial to a dozen or more locations over the next few months.
Called Amazon One, the biometric scanners will be linked to Panera loyalty program accounts, and are already in use at Amazon-owned Whole Foods and Amazon Go stores, as well as some stadiums and arenas.
When Amazon (AMZN) rolled out palm-scanning in 2020, it began partnering with Visa (V) to test out transactions, and discussed the project with Mastercard (MA), JPMorgan Chase (JPM), Wells Fargo (WFC) and Synchrony Financial (SYF).