Adobe: U.S. consumers broke the online holiday shopping bank
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U.S. consumers shook off many of their concerns about inflation and an uncertain economy to set a record for holiday season spending online with toys and electronics among the most-popular items.
That's according to Adobe (NASDAQ:ADBE), which on Thursday said its Adobe Analytics data showed consumers spent $211.7B online between November 1 and December 31. Adobe (ADBE) said sales for that period rose 3.5% from the same period in 2021, with the five days between Thanksgiving and Cyber Monday contributing $35.3B to that total. 
Adobe (ADBE) said toys were a hit during the holiday season, as sales rose 206% over sales in October. Among specific products, video game sales rose 115%, sales of watches rose by 108%, baby toys were up by 101% and sales of apparel and accessories climbed by 94%.
Adobe (ADBE) said its data showed consumers' shopping behavior was aided by big discounts across many e-commerce categories. Toys, for example, saw discounts peak at 34% off of list prices, while electronics items reached top average discount of 25% and TVs were discounted by up to 17% off their regular list prices during the holiday shopping season.
Separate from its Adobe Analytics data, Adobe (ADBE) last month received some upbeat comments from Wall Street analysts due to progress over its $20B acquisition of digital platform collaboration technology company Figma.