Meta shares edge up; Facebook to allow individuals to have multiple user profiles
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Facebook parent company Meta Platforms (NASDAQ:META) saw its shares bump up by 2% Friday, one day after the company announced a major change in how its users present themselves on the social-networking platform.
On Thursday, Meta (META) said that Facebook users will be able to have up to five different profiles under their Facebook account. The company said the move will let users have more control over their Facebook experiences such as direct content at specific audiences such as friends, family and professional contacts.

Facebook users will still have to have one account that includes their real name, but will be able to access their different profiles from that account.
Meta (META) is scheduled to deliver its second-quarter report after the close of trading on July 27, and some analysts said the company's results will depend greatly upon consumer demand and engagement levels.