Disney jumps as report says it will hike ESPN+ monthly price 43%
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Walt Disney (NYSE:DIS) shares rose nearly 4% on Friday after Sports Business Journal reported that the media and entertainment giant would raise the cost of its ESPN+ streaming service nearly 43%.
The cost of ESPN+ will now be $9.99 a month, up from a previous $6.99 per month, as the cost of sports rights continue to increase, the news outlet added.

The price hike reportedly does not impact the cost of the Disney Bundle or ESPN+'s UFC pay-per-view events. The new price starts on August 23, according to Bloomberg.
The ESPN+ price hike increased some social chatter surrounding other streaming services, including FuboTV (FUBO), ESPN+ competitor DAZN, among others.
As of the end of May, Disney (DIS) said ESPN+ had 22.3M subscribers.
It was recently reported that Walt Disney (DIS) had signed a deal with The Trade Desk (TTD) to allow for targeted automated ads across Disney properties.