Google will boost adult ad enforcement to comply with UK law: Reuters
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Google (GOOG, GOOGL) said this week that it would boost enforcement of its ad policy on adult products, such as sex toys, liquor and high-risk investments, following a Reuters investigation.
The search engine said these ads should have been blocked to comply with U.K. regulations, which last September, started protecting children from having their activities tracked online.

"We have policies in place that limit where we show certain age-sensitive ad categories," Google said in a statement. "The ads in question were mislabeled and in this instance should have been restricted from serving. We are taking immediate steps to address this issue."
Alphabet (GOOG, GOOGL), Google's parent, saw its shares up more than 1% to $2,756.86, in Tuesday trading.
Last week, Google (GOOG, GOOGL) was alleged to mislead publishers and advertisers about the inner workings of its ad auctions, according to newly unredacted allegations in a December 2020 lawsuit brought against the tech giant by state attorneys general.