Instagram expands product tagging to all U.S. users
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Instagram (FB
+0.1%) is expanding the ability to add product tags in its posts to every user in the United States.
In creating a post, all users will be able to tag a brand and then specify a product. Visitors who tap those product tags can get detailed information on the product through an Instagram detail page, and can then purchase the product - either directly in the app, or through the brand's product detail page.

"We're also working on ways for you to tag products in Stories, so stay tuned!" the company says.
Instagram has been ramping up shopping features since a push in summer 2020, and Meta launched daily "live shopping" experiences on Facebook and Instagram in November.