Alphabet at Buy rating from Stifel: Limited search risk from Bing, significant YouTube opportunity
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Alphabet (NASDAQ:GOOG) saw a Buy rating as Stifel resumed coverage of the company with a price target of $130 as concerns about competition from Microsoft's AI initiatives are overdone.
"While the early demos for Bing via OpenAI have been quite impressive (and Google's have been disappointing), we do not expect a monumental shift in consumer behavior, or Search ad spend shifts," says analyst Mark Kelley.

He also sees a substantial opportunity for YouTube and YouTube TV against the combined Linear and [connected TV] landscape.
Stifel expects Google to take preemptive steps that may appease regulators before there is a resolution to the DOJ case, though a SOTP analysis favors stripping out its GAM division into a separate entity.
GAM is a collective term for publisher ad server (DFP) and ad exchange (AdX) markets.

February saw YouTube held onto the biggest single-company share, with 7.9% in individual streaming platforms with Netflix following in the list at 7.3%.
Last week, Google announced that it will raise monthly prices for its YouTube TV subscription amid rising content costs.
YTD, the stock price has gained 13.6%; Wall Street Analysts' rating and Quant rating stands at Strong Buy.