Nielsen prepares to include Amazon ratings data on 'Thursday Night Football'
Jon Kopaloff/Getty Images Entertainment
Ratings firm Nielsen is set to incorporate streaming companies' own first-party data into its own research to report ratings for the first time -- a move that could prove a boon to streamers selling ads into live programming.
In particular, that could give a boost to ratings for Amazon Prime Video's (NASDAQ:AMZN) exclusive Thursday Night Football coverage, the WSJ noted.
Nielsen's change in data policy is only for streaming companies offering live programming (not just for Amazon). And the move will need approval from the Media Ratings Council, which sets ratings standards.
But given that Amazon's own measurement of Thursday Night Football ratings were nearly 18% higher than Nielsen's ratings of the programming, it's likely to mean an advertising boon as the company aims for a higher rate for ads.

More on Amazon

Amazon: My Prime AI Investment
Amazon Stock: Buy The Dip To Catch The Next Rip
Top 3 AI Stocks: Buy The Dip
Trend, Meet Trend: Amazon + AI
Seeking Alphaâs Quant Rating on Amazon
Earnings data for Amazon
Dividend for Amazon