YouTube sets up Music AI incubator, teaming with Universal Music
5./15 WEST
YouTube (NASDAQ:GOOG) (NASDAQ:GOOGL) is establishing a project to pursue the use of artificial intelligence in music, and to sort out compensation for artists as the new technology matures.
"At this critical inflection point, itâs clear that we need to boldly embrace this technology with a continued commitment to responsibility," YouTube CEO Neal Mohan said. "With that in mind, over the past few months Iâve spent time talking with AI experts working across YouTube as well as leaders in one of the most influential and creative forces in the world: the music industry."
The video-sharing pioneer is introducing the YouTube Music AI Incubator, which will "help inform YouTubeâs approach as we work with some of music's most innovative artists, songwriters, and producers across the industry, across a diverse range of culture, genres, and experience."
It's working with Universal Music Group (OTCPK:UNVGY) (OTCPK:UMGNF) to help gather insights on generative AI experiments and research at YouTube. "We're also excited to welcome our partners across the industry into the program as we move forward," Mohan said.
"AI is here, and we will embrace it responsibly together with our music partners," Mohan said. That includes ensuring appropriate protections for partners who want to participate, and YouTube's Content ID rights management technology is critical to that, he added. And YouTube will scale its trust and safety organization and content policies to meet AI challenges.
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