Pinterest likely to show user growth, better execution amid 'more stable' ad market
Justin Sullivan
Pinterest (NYSE:PINS) is slated to report second-quarter results on August 1 and investment firm Monness, Crespi, Hardt believes the e-commerce focused social network is likely to show continued user growth as CEO Bill Ready continues to improve the company's performance.
Analyst Brian White, who has a neutral rating on Pinterest (PINS) shares, believes the company will end the period with 469M monthly active users, up 8% year-over-year, including 96M in the U.S. and Canada.
"Our [second-quarter] total MAU growth rate of up 8% [year-over-year] represents a modest improvement from the 7% growth reported in [first-quarter] and much better than the 5% decline posted a year ago in [the year ago quarter]," White wroet in an investor note.
The company has improved support for advertisers, improved its user experience and is slated to host its first investor day in September, all of which are positives, White added, despite concerns about a "fierce" competitive landscape.
Regarding the advertising market, white said the results from Alphabet (GOOG) (GOOGL) and Meta Platforms (META) show further signs of recovery, though not so much for Snap (SNAP), which "continues to struggle with the evolution of the digital ad market and fierce competition."
As such, the company's execution are of utmost importance, White explained. 
"In a more stable digital ad market, we expect Pinterestâs [second-quarter] results and [third-quarter] outlook will come down to execution," White continued. "Moreover, Pinterest continues to improve its platform for advertisers and enhance the user experience."
A consensus of analysts expect Pinterest (PINS) to earn 12 cents per share on $695.69M in revenue.
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