YouTube eyeing 'channel store' video market to offer other streamers - WSJ
Chris McGrath


YouTube (GOOG) (NASDAQ:GOOGL) is planning a platform where it would sell streaming video services from industry players, and it's engaged in discussions about how that would work, The Wall Street Journal reports.
The company calls it a "channel store" where users might buy subscriptions to the likes of Netflix (NFLX), HBO (WBD) and Hulu (DIS) (CMCSA) through YouTube.

That would bring the a la carte store more in line with what YouTube does with its YouTube TV live-television offering, which allows subscribers to pay to add on subscription services such as HBO Max (not unlike the old cable bundles).
And it would bring YouTube in line with some key digital rivals acting as gatekeepers to peddling streaming services, notably Amazon Channels (NASDAQ:AMZN), Roku (NASDAQ:ROKU) and Apple TV (NASDAQ:AAPL).
YouTube is discussing how a revenue split would work with its streaming partners, though terms could vary widely, according to the report.
The company has been working on the "channel store" solution for at least 18 months, according to the report, and it could be ready as soon as the fall.