Nvidia, WPP to develop generative AI content engine for digital advertising
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Nvidia (NASDAQ:NVDA) and marketing services company WPP are collaborating to build a generative AI-enabled content engine for digital advertising.
The partnership aims to develop a content engine using NVIDIA Omniverse and AI to help creative teams produce high-quality commercial content faster and efficiently.

The new engine connects an ecosystem of 3D design, production and creative supply chain tools, including those from Adobe and Getty Images, helping WPP's artists integrate 3D content creation with generative AI.
This would enable their clients to reach consumers in personalized and engaging ways, while preserving the quality and fidelity of their company's brand identity, products and logos, the companies added.
Nvidia Founder and CEO Jensen Huang unveiled the engine in a demo during his COMPUTEX keynote address, according to the companies.
"Our partnership with NVIDIA gives WPP a unique competitive advantage through an AI solution that is available to clients nowhere else in the market today," said WPP's CEO Mark Read.
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