Omnicom to integrate operating system with Google Cloud's AI models
Michael Vi
Omnicom (NYSE:OMC) is collaborating with Alphabet's (GOOGL) (GOOG) unit Google Cloud to get access to the tech giant's Vertex AI platform.
This includes foundation models such as PaLM 2 and Imagen which can be applied to use cases for creativity, summarization of knowledge, discoverability and automation, the company noted
Omnicom said the models will be integrated into its open operating system called Omni, helping agency and client teams to boost content development process for marketing campaigns.
Among the foundation models offered within the collaboration is Google Cloud's text-to-image model Imagen.
"Our partnership with Omnicom deepens this commitment as it allows marketers to create studio-grade images with mask-free editing for any business need, in a platform where they are already familiar, with only a few typing prompts. We cannot wait to see what they create," said June Yang, vice president of Cloud AI and Industry Solutions at Google Cloud.
When deployed within Omni, Imagen will allow more than 17,000 trained users to leverage Omni audience intelligence and campaign workflow to create customized images in minutes, define and measure the impact, according to the company.
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