Google infuses its ad business with new AI tools
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Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is launching new artificial intelligence tools for marketers to help build ad campaigns.
At its 10th Google Marketing Live event, the company rolled out a chatbot to help advertisers build campaigns -- an extension of its work on the Bard chatbot, which is primarily consumer-facing.
It's also offering help with images via its Product Studio, tapping AI to help fix image content and resolution and perform text-to-image generation. And another tool offers help with generation of voice-overs.
"When technology changes the world, who you partner with is everything," Chief Business Officer Philipp Schindler said in a keynote covering Google's AI Essentials.
Nearly 80% of advertisers use at least one AI-powered Search ads product, Schindler said.
Meanwhile, the company will also start leaning on its generative AI research to boost ad relevance based on the context of a search query, and its AI search (the "Search Generative Experience") will have integrated advertising, largely marked with "sponsored" tags.
Services will be available in the United States first before rolling out to other English-language territories.