Retail buzz: Amazon sets Prime Day sales records
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Amazon (NASDAQ:AMZN) announced on Thursday that the first day of Prime Day was the single largest sales day in company history.
Over the course of the two-day shopping event, the Seattle-based e-commerce giant said Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on deals across the Amazon store. The company did not give a specific sales figure for the two-day shopping event.
Amazon (AMZN) said it offered more deals than any past Prime Day event, with Home, Fashion, and Beauty among the top-selling deal categories, and the Fire TV Stick, LANEIGE Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner among the top-selling deals. Prime members purchased millions of Alexa-enabled devices, including Fire TV Stick (3rd Gen) with Alexa Voice Remote, which was the best-selling product across all of Amazon worldwide. AMZN noted that it gave exclusive access to the lowest prices on Amazon so far this year on select products from a variety of brands like Bose, Crocs' (CROX) Hey Dude, and Theragun. Yeti (YETI), Peloton Interactive (PTON), and Victoria's Secret (VSCO) also had notable presences on Amazon Prime Day.
Shares of Amazon (AMZN) rose 1.90% in premarket action on Thursday after a 1.65% rise on Wednesday.
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