Salesforce, Google Cloud expand collaboration on AI, data
JasonDoiy

Salesforce (NYSE:CRM) and Google Cloud said they are expanding their collaboration over AI, data and CRM.
Salesforce Data Cloud + Google BigQuery
The new integration between Salesforce Data Cloud and BigQuery will help companies to easily create unified profiles of their customers.

The companies said they will provide customers with data access across platforms and clouds, akin to having their data housed in a single location â with zero-copy or zero-ETL (Extract, Transform, Load) which can reduce the cost and complexity of moving or copying it while maintaining governance and trust.
Salesforce Data Cloud + Google Vertex AI
Salesforce and Google Cloud, a unit of Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), added that the integrations between Data Cloud and Vertex AI will enable customers to bring their own models from Vertex and use them across the Salesforce platform, for the specific needs of their businesses â such as predicting buying behavior or churn likelihood â across their Salesforce Customer 360 data.
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