Affirm Holdings stock surges after Amazon Pay adds its Adaptive Checkout
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Affirm Holdings (NASDAQ:AFRM) stock jumped 14% in Wednesday morning trading after announcing that U.S. merchants offering Amazon (NASDAQ:AMZN) Pay can now add its Adaptive Checkout feature as a payment option.
Adaptive Checkout offers bi-weekly and monthly pay-over-time options side-by-side at checkout. Customers who click on the Amazon Pay button on a retailer's site at checkout can select Affirm as their payment method and go through the approval process with no added cost and no impact to their credit score, Affirm (AFRM) said.

"With Affirm on Amazon Pay, merchants can offer a pay-over-time option to their existing customers and have another way to reach new customers," said Omar Soudodi, director of Amazon Pay.
Amazon (AMZN) and Affirm (AFRM) first teamed up in 2021, when the ecommerce giant added Affirm's pay-over-time financing as an option at checkout.
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