Lenders ramp up promotions for Christmas holiday loans… is it worth it?
Lenders ramp up promotions for Christmas holiday loans… is it worth it? . 
The Jamaica Observer
Jamaica Observer Online, in association with a number of partners, has produced its 2024 Holiday Shopping supplement. This is one of the many stories in the supplement which can be accessed here.

With Christmas fast approaching, a number of local financial institutions are ramping up their promotion of special loans to help Jamaicans finance holiday expenses. But opinions are divided on whether these seasonal offerings are a lifeline or a potential financial setback.

Educom Cooperative Credit Union offers special loans at this time of the year to, according to its website, “make Christmas merry”. One can borrow up to $300,000 with up to one year to repay at a minimum interest rate of 18 per cent.

“Everytime it comes around to the Christmas season we know that persons have some expenses that they either expectedly or unexpectedly incur and we’re in the business of ensuring that you can comfortably enjoy your Christmas season and access a short term loan or access something probably a little bit larger to handle those seasonal needs,” Gabrielle Owens, Business Development Leader at Educom’s Oxford Terrace Branch, told Observer Online.

Owens explained that lower interest rates, faster turnaround times and a shorter tenure set Christmas loans apart from regular loans, adding that the solution provides flexibility, allowing borrowers to handle seasonal expenses without dipping into their savings or compromising their financial goals.

When it comes to the demographic who benefit from these loans, she noted that it is mainly lower to middle-income earners who may not have the means to cover all their holiday expenses with their regular salary.

MYNE Lend, offering a loan of up to $150,000 “instantly”, and Niche Financing, which will “take the loan to you”, are among the other financial institutions that are presently advertising lending solutions for the holiday season.

The appeal of Christmas loans centres around their ability to provide immediate financial relief, but for many, there’s a lingering question: is borrowing for the holidays really worth it?

Courtnae James, 22, is among those who believe in living within one’s means.

“You’re just putting yourself more in debt to buy stuff for Christmas. If you couldn’t afford it before, why are you going to put yourself in debt to buy stuff,” she said.

Nadine Henry, a homemaker, echoes the same sentiment as James but, for her, the priority lies with her child going back to school.

“Sometimes you have to top up on some new school shoes or uniform for January morning. Plenty of times I put things on pause and try not to go overboard and just hope that the next one is better,” Henry explained.

Owens, meanwhile, added: “Loans share an economic purpose, if it is that everyone was living financially in a particular kind of way then there would be no need for loans,” she expressed, adding “we do our due diligence to ensure that if the loan can be avoided we try to steer you otherwise but these are such that it does not impact your life heavily.”

Stephen English, Chief Executive Officer of Six Paths Limited, a financial consultancy firm, emphasised the potential benefits and risks of these loans.

“With the festive season approaching, there is no doubt that some people will find themselves with a deficiency of available funds to finance their initiatives,” English said.

“It is the time of year that people generally want to purchase new furniture, clothes, host family dinners, and attend parties – let’s not forget Vybz Kartel’s Freedom Street,” he continued. “With these self-imposed financial constraints in their contemplation, people will seek means of obtaining sufficient money, and this provides quite the opportunity for lending institutions.”

While acknowledging the advantages, English cautioned borrowers to think long-term.

“The reduced rate and short turnaround time for disbursement is indeed advantageous for borrowers, but let us not forget that the season will pass, and the obligation to repay will remain. Regardless of the reduced interest rate, one should not ignore the fact that you will be going into the new year with a new debt. The question to ask is if this transient period of celebration is worth taking on a new debt, and I reckon for some it is,” he said.

Owens and English both agree that responsible borrowing is crucial. English pointed out that while loans can fill financial gaps, they shouldn’t replace good financial habits.

“Start saving towards the season’s budget in a reasonable time. Surely you could still come up short by the start of the season, but it is not likely to be woefully short if you have been putting aside enough,” he said.

For those who do decide to borrow, Owens shared practical advice to make the most of the Christmas loan. She advised individuals to borrow only what they need, use the funds for essential holiday expenses, and ensure you have a repayment plan in place.
Jamaica
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2024-12-04
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Lenders ramp up promotions for Christmas holiday loans… is it worth it?