Abimelech the son of Jerubbaal went to Shechem to his mother's brothers, and spoke with them, and with all the family of the house of his mother's father, saying,
In other words, he's an outsider. We ought to be serving Hamor and his family, let them be the kings. And he said to God the people were under my rule, because I can really do a good job here, you know. Who's Abimelech? And so he said if you would just commit yourself to me I would remove Abimelech.