All the men of Shechem assembled themselves together, and all the house of Millo, and went and made Abimelech king, by the oak of the pillar that was in Shechem.
[Now look fellas] who is Abimelech, and who is Shechem, that we should serve them? is he not the son of Jerubbaal? and Zebul his officer? serve the men of Hamor the father of Shechem: for why should we serve him? ( Judges 9:28 )