The bramble said to the trees, If in truth you anoint me king over you, then come and take refuge in my shade; and if not, let fire come out of the bramble, and devour the cedars of Lebanon.
In other words, he's an outsider. We ought to be serving Hamor and his family, let them be the kings. And he said to God the people were under my rule, because I can really do a good job here, you know. Who's Abimelech? And so he said if you would just commit yourself to me I would remove Abimelech.