John answered them all, "I indeed baptize you with water, but he comes who is mightier than I, the latchet of whose sandals I am not worthy to loosen. He will baptize you in the Holy Spirit and fire,

 Here we have the message of John to the people. Nowhere does the difference between John and Jesus stand out so clearly because, whatever the message of John was, it was not a gospel. It was not good news; it was news of terror. 