All the people likewise cut down every man his bough, and followed Abimelech, and put them to the stronghold, and set the stronghold on fire on them; so that all the men of the tower of Shechem died also, about a thousand men and women.
In other words, he's an outsider. We ought to be serving Hamor and his family, let them be the kings. And he said to God the people were under my rule, because I can really do a good job here, you know. Who's Abimelech? And so he said if you would just commit yourself to me I would remove Abimelech.