Please speak in the ears of all the men of Shechem, Whether is better for you, that all the sons of Jerubbaal, who are seventy persons, rule over you, or that one rule over you? Remember also that I am your bone and your flesh.
In other words, he's an outsider. We ought to be serving Hamor and his family, let them be the kings. And he said to God the people were under my rule, because I can really do a good job here, you know. Who's Abimelech? And so he said if you would just commit yourself to me I would remove Abimelech.