He said, "I am the voice of one crying in the wilderness, 'Make straight the way of the Lord,' as Isaiah the prophet said."

 So when John was searching for a way in which he could commend Christianity he found in his own faith and in the record of his own people the idea of the word, the ordinary word which is in itself not merely a sound, but a dynamic thing, the word of God by which God created the world, the word of the Targums which expressed the very idea of the action of God, the wisdom of the Wisdom Literature which was the eternal creative and illuminating power of God. So John said: "If you wish to see that word of God, if you wish to see the creative power of God, if you wish to see that word which brought the world into existence and which gives light and life to every man, look at Jesus Christ. In him the word of God came among you." 