Gaal the son of Ebed came with his brothers, and went over to Shechem; and the men of Shechem put their trust in him.
"They ... held a festival ... went into the house of their god, and did eat and drink, and cursed Abimelech"  (Judges 9:27).  Gaal chose that drunken orgy in the House of Baal as the occasion to announce his insurrection.  "Such celebrations could easily degenerate into a carousal with excessive drinking, when inhibitions previously effective, would have been replaced by boisterous deeds."[21]