 The reality is, other than Minnesota, which is also a four-sport market, most of the other four-sport markets have had a ton more success across their sports. Now in DFW, the Mavs have won one championship. The Cowboys obviously had their day, but the last 30 years it's been bare. The Stars won a Stanley Cup in 99, and now the Rangers finally have a World Series after some heartbreak a little more than a decade ago. And so I think all that context plays into the...