 to talk about how hard it was to solve the problem, but not solving the problem. To massage their way out of very bad publicity. Right, which they're still doing. You don't have to go back. It's an age-old game, folks. We thought, well, this is easy. They'll license our data, they'll post our ratings, and problem solved. Right. We didn't understand something then that we understand now. And so you went to all these various platforms, all of them. Facebook was totally polite.