 Our data is proving otherwise. Our data-driven approach wants to focus on places like West Allis, wants to focus on places like the North Shore of Milwaukee, the southeast side of the county where there's a lot of cops and firefighters, people who share our conservative values. And we want to relationally organize with them. And this is a complete shift of what we know campaigning to be. The old way is very transactional, very lit-drop-centric. I call it the political spray-and-pray method. Stick a stranger at your door.