 Oh, it's April. It's Family Strengthening Month. Come in and get your car seat checked. Come get your batteries. It's a different message. It's a more warm, welcoming message. Positive versus negative and punitive. Before the show, you shared with me an article that talked about how parents learn about parenting, how that's really changed over the last several decades. Can you help us understand what do you mean? What does that look like? What has the change been?