 The Janesville Area Convention and Visitors Bureau reports a big driver for the tourism economy in 2023 came through a 4% jump in restaurant spending. Rebout says small format specialty and mom-and-pop restaurants saw a big benefit of spending she calls foodie tourism. Foodie tourism. People who really, you know, love food, travel, and will look for it, especially we're having a little uptick off of the top chef being in Wisconsin. People are suddenly paying attention to restaurants here. They want to go somewhere that's been popular