 Yeah, yeah, and I would argue, first of all, what you're feeling is extraordinarily valid, and these are absolutely, at least on the surface, uncomfortable conversations. I would argue, though, that it's one of the most satisfying conversations to have once you have it, and I think most people will find once you're having the conversation, it wasn't that difficult at all. It's just sort of... Because I think deep down, everybody knows they need to have the conversation. We just don't like, especially men, not to be sexist, but sometimes men are less...