 So the next thing I know, Terry has sent him an email saying, I really think you should get together with him. I didn't ask Terry to do this. I just wanted it to, you know, go away. But Terry, and I love him for it because, you know what, he's a pit bull. And so he sent him a note, and I'm thinking, oh, God, Terry, I didn't ask you to do that. But what's the reasoning? I don't understand. Well, I asked Terry Vincent. He's a great marketer. Terry?