 These are not companies that are struggling. These are not companies that are hurting for lack of funds. There's plenty of funds going to them. They're just a really, it's a really energy intensive and capital intensive product to make. So we're still a few years away from these being broadly available in grocery store shelves. I mean, most Americans will have noticed that by now. There's a lot of headlines around these products, but it's not like you can go to your local grocery store and buy them yet. And there's a reason for that. They're expensive. They're hard to make. They're ultra processed.