 You know, contractors are going to be so backed up, your neighbors are already booking, you're going to be left with a hole in your roof for the next two years if you don't book now, call us immediately, so on. All of these things are meant and intended to get you to respond quickly to their ad. And as we've mentioned in many other scenarios, we want everyone to just take a second. You know, to your point, if you're spending $25,000, $50,000 today,