 Soon, his entire line of cookies was selling fast. But it wasn't until Godfrey's advertising agency introduced a bunch of cute little elves that his company became a cookie monster. I'm sure you know Godfrey by his last name, Keebler. Keebler still sells everything from pecan sandies to Zesta saltines. It's worth a tasty $2 billion. With the Success Journal, I'm Chris Whitting.