 Yeah, so there's some aspects of parenting that have always been there, right? We learn from how we were parented. And for many decades, families lived closer and more of a community. So not only from your own parents, but your aunts and uncles may live close, your grandparents, you had larger families also. So some of the older kids were also learning how to parent their younger kids on some level, right? The shifting of our demographics and the accessibility to live wherever in the US.