 The advertisers hope that bridge building and slowing down is a message that sells to an anxious nation in short supply of unity. Laughter on a shared language again. It's kind of a pep talk for America to remember to just make time, take a break, and have some fun with some people that you like. When marketing wades into deep waters of national anxiety and estrangement, something has shifted, something our summer of political strife is unlikely to settle.