 Downtown Beloit Association Director Shauna El-Amin says kayaking is growing in popularity on the Rock River. This one, the kayaks could go out on the river. And we've seen a huge increase of people kayaking on the river as it is. So I think this would just, it would not limit to those who actually just own their kayaks. The Downtown Beloit Association would pay a $4,500 startup fee for the rentals, which would be operated using a phone app.