 Recycled paper is replacing the 15 billion plastic pillows used every year. They're difficult to recycle because, first of all, you have to pop them. You have to pop it. And they can't go in a curbside recycling bin. Paper may also just work better than plastic. This paper is a little bit softer. It's made with 100 recycled content, and that allows the items to kind of cushion in there rather than bounce.