 And so that's the thing. So you have to, there's a right way to do it. You can't just go, hey, used to be a fatty. Now you're a medium. What have you been doing? Because you can't do that. Because then people will be mad. Again, you don't want to be fat phobic. How much people hate fat people? They just hate them. Like there's like this weird hatred. Feels almost akin to racism.