 The problem is before social media, if you were a contrarian and sound like an idiot or whatever the case may be, you know, people will hold you accountable. So if you said something, it's sort of like you can say mean shit on the Internet because nobody's going to punch you in the face, right? I'm sorry, I don't know if that's on the radio. But, like, you can say mean stuff because no one's going to punch you in the face, right? And so mark it.