 I feel like this is like, all right, this is going as well as it can. Well, I thought it was going as well. It is going as well as it can. I mean, the whole Texas is back stuff. I mean, you know, let's see. Yeah. They were in the final four. This is awesome. This is great. They're coming off a major high. It's not about that. It's just things changed also a little the moment I saw Arch in the Madden commercial.