 In technology circles, this saying has made the rounds. If you're not the customer, then you're the product. Many of today's technologies come to us for free. But in return, our personal lives come for free to these technologies. But they are accessible for the company's profit and gain. Yes, when we search Google, we look for information. But do we realize that Google is also searching us? And it goes on from there. So the book is Beyond the Valley by Ramesh Srinivasan.