 And I'm not really promoting any particular conception of the public good or whatever. I'm just saying that we need to shift that weight of interest, and we need to do it quickly. And I suspect that we'll be looking at very different sorts of sensibilities and concerns. I was thinking about what you said about the role of the Human Fertility Project, which had actually spread its influence throughout the world. You said all over the place people are recognizing its importance. And how...