 how does a business keep sustainable since 1939 here's jimmy from zimmerman and company true value to tell you their secret with this family business our ability to evolve with the current markets the current demographic and a lot of people don't like change but to stay competitive and just know what's going on you're forced to do that and that's what it takes to survive i think in any business zimmerman and company true value a mainstay on main street in pelton for over 85 years