 When we're liking content, for example, if someone's posting a before and after picture, if we like that picture, the social media algorithm is going to say, oh, they must want to see weight loss pictures. So then they're going to give us another one. Or if we're liking pictures of people consistently saying, I'm trying this new diet or this new cleanse or this new weight loss supplement, the algorithm is going to pick that up and say they want more of this.