 the demand too. I think you see these pictures on Instagram and everybody wants to copy that. What a world, Instagram, driving travel. But no question, it certainly helps with discovery, I think, Clint. What about Japan? We talk to a lot of folks about travel and they keep bringing up over and over again, Japan. And I mean, not just anecdotally, but we have several producers on our team who've just gotten back from visits to Japan. It seems like everybody's going to Japan. Yeah.