 some of these companies have made a ton of money in the last few years. Shouldn't they be paying more? And those like aha moments are amazing. Cause I'm like, that is it. That is the, a result of like us talking about it, a result of us being very clear about why the world, why capitalism has been failing us. And those are really moments to build and grow. So yes, it's, it's been, yeah, it's been exciting.