 Well, the first thing that I think when you say that is that cars are very relatable. If you are an American adult, you probably have a car and you might even have more than one cars. So they're a very relatable thing. Everybody has car stories. And on top of that, they have become increasingly politicized in the last few years, largely because of EVs in particular. So they're a relatable thing and they've become more of a hot button