 Robbins joined with his brother-in-law, Burt Baskin, to found the 31 Flavors ice cream company, Baskin-Robbins. In case anyone on the planet missed the memo, we're now pretty clear that ice cream is not a health food. But back in the 1950s, as my grandpa was pumping out delicious flavors by the dozen, not much was known about the connection between food and health.