 So the problem with everyone having a five-star rating on eBay or Amazon or on Talent Finder that I studied is that for people who are trying to then use those ratings, including algorithms, it doesn't give any signal if everyone has the same five-star rating, right? In situations and contexts where you want differentiation, so you want to know, like, who's the best comparatively to other people on the platform or what's the best movie in this action category or in the comedy category compared to others?