 Look at your holdings, you look at your holdings and you see a stock or fund, you're kind of saying, well, I'm kind of tired of this one. You bought it with a certain idea in mind. It did okay. And you don't expect much more good things for it yet. You still see a lot of folks wanting to buy it. So as a fine human person, you decide to help them out and add your shoes, not your shoes, but your shares to the mix. And you sell it to them at what in your opinion is a good price.