 close to objectively as possible. You're out of your mind. You think ESPN, of all places, they do anything objectively? This is ESPN we're talking about. They have the journalistic value of people- So then what you need to do is not care about it at all. No, I can't do that. Okay. You got to pick one here. You got to either dismiss it altogether and not waste time on it, or you need to, I don't know, like you...