 One of the questions we're going to get to is the kind of learned objectification of women, right? It comes into you early so that it's so programmed into you that what then begins to turn you on, literally, is that objectification. And I think, to me, that unweaving, that untangling is so core and critical. So maybe you could also weave that into what you were going to say. And anyone can start. Tony Porter, why don't you jump in?