 living than trying to live your best life because with the best life you've reached a you reach the ceiling i think actually as you put it and so why not just keep saying it can keep getting better and better than putting an artificial cap on it so and that was certainly important but it was thinking between then and now we also better make clear about what we don't mean by a better life so actually with that where where does that take you i say what do we not what do we not mean