 I'm really interested in Trivago in and of itself because you are bringing price transparency. There are so many ways in which I could buy a hotel, whether I go direct to the hotel's own website, whether I'm doing it sort of via various agencies. And you're trying to honestly get rid of some of the arbitrage issues that we currently face and get us the best price. How much are we seeing a murky price point for hotels? How much clarity are we able to get that there's just one true price?