 Well, it was really, I mean, first of all, I got a call from HBO. And they said, hey, Ross, we have this documentary footage. It wasn't a documentary yet. It was footage that this author from Bloomberg filmed. And it's kind of all over the place, to be honest with you. And they said, we'd love for you to come in, take a look at some of the footage, and then see if you feel like you can make a movie out of it in some way, shape, or form. And so I went in, and I didn't realize...