 We published the paper in 2015 on the great accelerations. We were doing a lot of talks, you know, lectures to the scientific community and public talks and, you know, writing about it in the media and scientific press. And we would use, you know, similar phrases to kind of sum up what this great acceleration is, what, you know, these thousands, tens of thousands of data points mean, which is this Earth system where everything's connected to everything else. Now humans are intrinsically connected.