 to push back on the notion that these things are unreliable or not very durable. That was something that the folding smartphone market really contended with when they first hit the scene in 2019. Over the years, they've become a little bit more durable. The hinges have become more sophisticated, more dust resistant, and to a degree, waterproof. And that's what we're expecting to see at Galaxy Unpacked in Paris tomorrow. Mike, before we let you go, there's much ado about nothing. The upstart brand nothing, right?