 And then one last thing before the break, and this is the most telling of everything. You could have just summed it up with just this. Wall Street had a story last week that said the most recent sign of economic stress among consumers, Cheeto sales are falling. And that's very, very unusual for Cheeto sales to fall. Are you cutting back on your Cheetos consumption, Ralph? That's one of those discretionary items, right? You don't have to have those expensive Cheetos.