 The symposium brought together exporters from the U.S. and importers from Mexico, and I was asked to kick off the event. And visiting with some of the USMEF employees, our boots on the ground in the country, the Mexicans are very family-oriented, very tradition-oriented people. So I made sure to point those things out, that I'm a family farmer in the fourth generation, and that they appreciate those sort of things, and they appreciate hearing about biosecurity and health and consistency of our products.