 in the 1980s and 1990s. And one answer is that I was surrounded and kind of these companies were right in my face, Coca-Cola, Delta Airlines, of course, but even Walmart, FedEx and others, Bank of America being in Charlotte, which is just a short jaunt from where I'm from. And, you know, when I left the American South and went off to school in New Hampshire and then ultimately California and other places,