 I would put character, I mean, character is important, but I wouldn't put it more than 10%. I'd maybe put 5% on character because it's about what you've done on the field. And, Steve, you don't have to tell me the players, but if you've been around, you know there are some guys that the public just absolutely loves and think, wow, this guy's the greatest guy in the whole wide world, and you've seen him with the cameras off, and you know what they're really like, and it's nothing like you see on TV.