 Oh, absolutely. And, you know, I think what's really important, he shows us how language and knowledge are used by people in power. You know, they use language, they control language, they control media. And I think that's, you know, really closely connected to his work on, you know, linguistics and knowledge and his work on media, like the manufacturing consent without Herman. I think they all connect together, the way people communicate, the way people in power communicate.