 I mean, these folks didn't start it. They didn't invent it. They made the market for it. And once they were done, nothing around here, it probably will ever be the same again. It probably will never be the same again. And that's why we thought, you know, this is important for people to know because it answers a lot of questions that I know I had and I know a lot of people had was, how in the hell did this happen almost overnight?