 Sarah Locke with the council says the report should be a wake-up call for everyone, especially older Americans. She urges people to not let the stigma sometimes associated with hearing loss get in the way of prioritizing hearing health. Hearing promotes emotional well-being, mental well-being, and your cognitive health. It's just too important not to take care of it. And when you can do something as simple as get a hearing aid to correct hearing loss, why wouldn't you want to do that?