 What I would say is that we can do a better job of harnessing those media moments like happened, for example, throughout the Cold War at different points of escalation. People were really compelled to take action. And the message was there is something we can do. The world does not have to be this way. And we need to kind of take our cues from the activists who came before us who had a lot of success when it came to implementing arms control agreements.