 So when we're talking about what's happening with your site, your IG page and your videos, was there a breakthrough moment? I love that you said that you have to be adaptive. You have to evolve. You have to experiment. You also have to put boundaries around yourself so that it doesn't take you out personally to be doing this type of content. But was there a breakthrough moment where you did an experiment and all of a sudden you're like, whoa?