 But when you let them father go in the voting booth, you want them to hurt you. For sure. And so that, I think, can be won that way. There are other aspects of the campaigns. There'll be the campaigns that will do the intellectual approach through media and literature, trying to reach those who will be convinced intellectually. There'll be the campaigns that are reached, do emotional campaigns for those people who are reached emotionally. There are the campaigns, probably, that will have to fear people into it, you know.