 You know, they all are trying to take advantage of the fact that consumers are shopping earlier for back to school to kind of get in front of those deal seekers. But that said, I think most of them are really trying to cherry pick up front and then also trying to look for those deals as they get towards the end of the season, which for back to school is a little bit more challenging for retailers because it's not like there's one day like Christmas Day where you have a deadline and you know, like,