 Kmart is coming out of Detroit. You have Target coming out of Minneapolis the same year as Walmart has its first store in 1962. That's the kind of moment of these big box retail stores. They were focusing on urban and more suburban markets, and rightly so. I mean, you're going to have tens of thousands of square feet of store space and you're going to you're going to operate in a town of 5000 people, which is what Walmart did. What do you mean? I mean, how on earth are you going to generate