 reaching new highs, again, nominally speaking, but it hasn't risen like it did in the late 70s in 08-09. Now, say you were a legitimate gold bug and actually thought this material was worth owning longer term. So, because you're a big hitter, you ponied up $100 cash money to buy some gold in 1972, just about at its then inflation-adjusted high of $2,464 an ounce.