 Which I can imagine in a world that you should. Millions of people do. Yeah, you should be studying Joe Rogan as an academic. Yeah, I mean, if it's the number one most profitable podcast at the moment, there'd be industrial and economic reasons why you might want to study it. And you can, obviously. I'm sure there are people out there who can record a stream off Spotify, and that's fine. But that starts to really get you to crossing lines in terms of copyright and what you're able to do with things.