 and better by doing so. Now, how hard is that to do? Brandon, how hard is that to... I went and watched a t-ball game a couple years ago. I hadn't been to a t-ball game since my son's older, so I hadn't been to a t-ball game in forever. And I saw 12 kids in there, and I saw 12 little plastic buckets, and the kids had their snacks and their batting helmet and their gloves, and I saw 12 different moms in there