 But, you know, they're like the bellwether, aren't they? They are. I mean, and so the question is, you know, what does everybody else do? That's kind of what we're talking about. Even Warner Brothers Discovery. Warner Brothers and the FT last night. We don't have time to do that right now. But we're going to wait. This is a stunning article in the FT here, and I want to get to that with Paul. We'll do that here in a minute. We've got to get to Kate. Kate, please. You know, she's on, for her entire life, she's on Rocky Mountain Standard Time. I know, Rocky Mountain Standard Time. I mean, she's a buffalo, so, you know, she's always. Snow buffs.