 But, I mean, does it make any difference? Queer-owned, female-founded brands. Do you, I mean, I want to know more about you before I consider the purchase. Do you eat wheat? What type of milk do you prefer? What's your favorite cereal? Do you like, like, what's your rib cut? Do you like St. Louis-style ribs? St. Louis-style rib, enjoying wheat eating, not drinking. I mean, I need to know all this stuff, right? I mean, this is what we have to do now.