 Because everybody searching from 500 to 600 will see that home online. Everybody searching from 600 to 700 will see that home online. So you're catching both targets, both market people that are searching. And if you price it at 599, you probably are missing everybody looking at 600 and above. It's not a loaf of bread. That's why we put it at that price. And there's a trade secret. So anybody that uses that owes me $5.