 80% of the olive oil that's labeled extra virgin olive oil is not extra virgin olive oil. I mean, what the heck? We've been making olive oil for 5,000 years. We all know what it is, and yet they can get away with selling olive oil that's not olive oil. Or, for example, with honey. I mean, legally they have to pasteurize honey in order to sell it in the stores. Seriously? Why would you pasteurize something that'll stay good for 2,000 years if you just put it in a barrel?