 show people how bad it is and how ridiculous they are. I want to be able to do the one, two punch of elevating this, freaking people out, doing it with a laugh and right before they can say, but what am I supposed to do? Slide in with a call to action so that it's like I have taken you on a journey that's made you freaked out, made you laugh and then given you something that you can feel like you're doing something to solve the problem.