 It's about $3,000 to $3,500 in the early 1900s. It's not a small amount of money to start some of these medium-sized bottling plants for Coca-Cola, but that capital could come from local banks. Robert Woodruff, who I mentioned earlier, took over the company in the 20s. He said, great line, he said, you can do a lot of things if you don't care who gets the credit.