 How does a business keep sustainable since 1939? Here's Jimmy from Zimmerman and Company True Value to tell you their secret. With this family business, our ability to evolve with the current markets, the current demographic, and a lot of people don't like change, but to stay competitive and just know what's going on, you are forced to do that, and that's what it takes to survive, I think, in any business. Zimmerman and Company True Value will remain stay on Main Street in Pendleton for over 85 years.