 we, by looking at the news every single morning, can see how the dialogue is shifting in the U.S. media or not shifting, and then really try to apply strategies to ensure that advocates and experts are at the forefront of what's being discussed in the media. So that's one of the key things. We'll also look at what are kind of key anniversaries or key moments that we know the media is going to zoom in on in the nuclear space. So maybe it's the