 then that means that people are paying attention to the team. And that's what relevance is about. I mean, in some ways, I guess it's about winning, but it's also just about do people care? And I do think people care about whether Deion succeeds or fails. Right, but I think that's why Feinbaum is saying this. Why are the ratings high on a 4-8 team? What happened last year, and I agree with him, was totally ridiculous. We all got caught up in the high. I did, too.