 you know i get a lot of phone calls on the show and guests and things like that we keep a certain amount of info on guests so we can get back to you but if i said on every single caller i want you to note down their first and last name where they live you know all this other data and they would ask me well what are we going to do with all this well we're going to gather it and then maybe someday we'll do something with it in the meantime they'd say well geez lars you're going to need an extra person or two just to do all that gathering of data