 Who are we voting for to create a foreign policy that aligns with our personal values? How are we spending our money with corporations or non-corporations that also align with our values and align with our personal values of spending, consumption, what I actually need versus what I'm trying to keep up with? So all of this stuff starts to spin in your head. And then when you're running a business, you're like, am I serving enough people? Am I serving enough people deeply? Am I...