 Pull your pants up and use respectability analysis. And to be honest with you, black folks didn't want to go see that. They wanted to see something like Sounder or something like Cooley High because it was well done. Okay. It wasn't because the message was positive and they didn't want to see it. It was because the message was positive and the movie was good. And word of mouth, people, we don't, you know, we disavow word of mouth so much now. But back in the day, there was no Twitter. How did you know a movie was good, right? Somebody told you. Right. Yeah.