 People who want to be like soldiers or who admire soldiers also want to buy this type of gun. And if you remember after 9-11, we're on a war footing. There's all this consumer stuff around war. There's Hummers are being sold. People love camo clothing. And so AR-15s fit very naturally into this. They look kind of tough and militant, martial. And so people, that really sets off the buying of AR-15s by the American public. Then what happens? The assault weapons ban happens.