 one kind of attitude. You're only listening to one. So let me help you. I can help you. And they have their own podcast now. They get it. But eight years ago, they were like, I just don't get it. But if you say, I don't get this TikTok thing, you open up TikTok and you hand it to somebody. And immediately, you'll be consuming how many videos and how many minutes, right? It's easy to get into...