 So that was a big part of that. And the word cloud allows you to kind of jump into some shows that you probably would never have seen just because they happen to share a same tag. And sometimes that's useful. Sometimes it's just extra noise. But in terms of academic research, it's fun to jump around. It's like, you know, it's why we like walking around libraries and just looking at the other books that are near the thing that we want. Yeah.