 Um, so, you know, like we've got a couple of countries, we're sort of thinking about whether to expand others, but otherwise it's been very like targeted. You know, when I go to conferences and I hear people talking about a podcasting community that I didn't know about, you know, can I bring some of that stuff in when I'm, when I'm scanning articles and I hear about a podcast network or a podcast, uh, collective, um, I, I kind of try and