 You know, he was one of those guys who said, I want to be where the action's at. But it turns out that people convinced him that there's a huge market if you can get this thing into the countryside. And that was the actual phrasing I found in the archives where people were saying, hey, man, it's not about the soda fountains, which is where Coke was originally sold. It was sold, you know, at soda fountains like the bar.