 Well, thanks. Thanks. So let's let's give if you're new to the show, we really want to target you today. But it's also a reminder for those people have been listening. What we're talking about when we say for a better life, that's not just a tagline that we pulled out of the air. We spent a lot of time trying to really figure out what is it that we're really doing this for. Right. And why are we doing this? Staying power is a is a good title.