 Who are the customers? And how do we help those customers be customers? If we have low wages in the city, people aren't going to be able to go out to a bar after work with their friends. Or there's a sock store in Wallingford that I love, but I'm not able to splurge on a new pair of socks once a month because I'm struggling to buy food or I need to pay a power bill or something like that. So...