 Think about it, the iPhone 16 means all of 2025, essentially. You don't have the option to go into 2025 without AI features. So think about this question, which I don't have a clear answer to. Would Apple be introducing all these AI features this year if it had its own way? Probably not, because when you look across the spectrum of what services are actually being released and unveiled under this AI label, they're very disparate. There isn't a clear through line of what consumers really want and demand as far as AI goes.