 And there has to be a demand supply at the moment. You know, people put stuff out and people start using it and then we see if it does harm. That's a really stupid way of allowing these technologies to develop. Whereas with drugs, for example, we do clinical trials. It's very rigorous. We should adopt that kind of mentality. We're not going to stop it all, but there's an awful lot that we can do. And I'm very...