 And Lisa, a Christmas in July story kind of from the Financial Times. Yes, exactly. So there's talking about these shipping costs, right? Remember during the pandemic, the shelves were empty. So retailers, they're trying to avoid that. So what they're trying to avoid is those empty shelves. But it's a risky bet. They're expecting to push their holiday goods up earlier. But the problem is that, you know, they're depending on the strong consumer demand that it's going to offset higher shipping costs.