 Even a world championship belt buckle, DJ has never had a problem selling a wide range of Sonics memorabilia. A sign of belief, nostalgia, but also Sonic loyalty. Sonics always sell. There's just so many good memories. One thing I explained to the younger kids is just it was amazing how passionate this town was about the Sonics. Every regular season game was a big deal. You would get together with your friends and sometimes paying pay-per-view for a regular season game. But every game counted. Every game was a big deal.