 Of course, you can do it through radio, through talking, also presenting on video, on television, and that sort of thing. And so the students who are interested in this, they often discover a love for it that they didn't know they had. They try it out, and they find it agreeable. So the first step is just persuade them. Why don't you try to do a story or two for the campus newspaper? And that's often the thing that...