 With Prime Day about to kick off, there are some big record-breaking predictions out today from analysts at Adobe Analytics who track online sales. Vivek Pandya is Adobe's lead insights analyst. He joins me now. Vivek, what are you all seeing? Tell me about it. We are seeing strong growth for the Prime Day event, just over 10% year-on-year, and that's about $14 billion in spend over the two days.