 And even though you're using the iTunes world ecosystem as a kind of middle intermediary there, you don't necessarily have a relationship with it. Whereas now, I think Spotify is really trying to say, no, no, okay, we want to be the destination for that. That's why we're going to give you a feed in the morning, which is going to have podcasts and music, and you're going to get to see and be exposed to a couple of shows you've never heard of, and you're going to get 30-second clips of them. So I feel like they're...