 It'll tell you how many times that keyword appeared in, you know, 1953 or 1938 or 1946. And so you can see the kind of rise of a particular keyword in the fall of it. So we were trying to emulate that for podcasting. And we were trying to say, you know, could we develop a graph that would show you, you know, if you search for COVID-19, when do people start talking about that? And when do people stop talking about that online?