 I mean, I don't know if it's a battle of the dollars or, like you said, the just constantly in-your-face publication. They are maniacal about getting their talking points out. Anytime they know that something is coming up, an anniversary, I can tell you already that they are writing their editorials and op-ed pieces for 2025 because that's the 80th year since this mess started, since Trinity, Hiroshima, and Nagasaki.