 And if they don't, I'll give them a lower rating. And so since then, that was in the mid-'90s, almost all online platforms, and as you mentioned, organizations, and sorry, as a small tangent, I was recently traveling, and I saw an airport asking me for my ratings for my bathroom experience. Of course, yes. Smiley face, not smiley face, yes. Exactly, exactly. Everyone copy and paste that model. And that –