 And it was just an opportunity for us to talk a little bit about the podcaster database and how researchers have used it. There are a couple of case studies in the book of academics who are using the database to search for a podcast and then do some research on that podcast. So it's kind of a how-to if you're interested in using the database to do some work. But it's also bigger than that because it is kind of like talking about where did this format come from, how has it evolved, what does it mean when we –