 Interesting to handle because people associate, oh, you want to go viral and grow. It's like, do you really? Because it depends on your definition of viral and reality's definition and the reality of going viral. A lot of times you went viral and the comments are not nice. And back to your comments about dealing with social media and the trolls and the attacks are relentless and they're pretty insane. Like the comments, I've gotten better. Mm-hmm.