 Every so often, shocks go through industries and they whittle down the competition. And who survives in that moment is potentially somewhat arbitrary. It could be based on some pressures. It could be a smart CEO, whatever it is. But the sort of survivors in that bottleneck then will dictate how the industry might unfold in the future. I mean, you know, Apple has this outsized effect on the tech industry. But, you know, maybe the timing's a little bit different and Apple dies. I mean, it's not implausible. Hey, but for...