 Since 1939, Zimmerman & Company True Value has been a mainstay on Main Street. Here's Jimmy to tell their story. You know, the business opened in 1939, and having served the community that long, you know, it just perpetuates itself. People come and shop there and they realize that they get good service and good product and reasonable prices, and that just creates repeat customers time and time again. Zimmerman & Company True Value, a mainstay on Main Street in Pendleton for over 85 years.