 And then also feel like the way they do ads, it's like, you feel like you, you're like, oh my gosh, everyone else has this. I'm missing out. It's like literally marketing 101. Totally. Totally. And then it's like, and then you see a child dying in your next scroll. And then you hear about somebody's massive business success in the next scroll. And your brain is like, what in the ever living hell is going on?