 Um, so, you know, there's a bit of a like scaling issue with it, but we've tried to correct for that a little bit. And I think as we get more years into it, it will, it becomes a more useful tool, but yeah, it is one of those things you can kind of track over time. What are podcasters saying about a particular, you know, at least is the keyword showing up in their metadata somewhere. And if so, then it's probably in the podcast and we could go in and listen to it. The war in Afghanistan. Right.