 So part of the strength, though, right, is that kind of anyone can make a podcast. You can use software. You can use a platform. You can use a host. You can use Anchor or Libsyn or something like this. You can also write your own software. You can also hand code that XML feed, which I have done 20 years ago nearly. And, Paul, not only can anyone make their own podcast, but in theory anybody could make their own podcast.