 Once you win the Super Bowl, I feel like even to another extreme, when you don't win it, it sucks even more. Because you experience the off-season of being able to say you're the champ, and you experience all the different things and activities you're able to do because you're a Super Bowl champ. And you experience the feeling of just winning the Super Bowl. And so for us, I'll speak for myself, when you don't win it now, it sucks. Because you know what it could be like if you were to go out there and win it.