 It's my mission to help put an end to this madness by sharing the truth about food and helping eaters put it into action. That's why I founded the 500,000-plus member Food Revolution Network. And it's why I wrote the book you now hold in your hands. In some ways, I might seem like a pretty unlikely food revolutionary. After all, in 1953, my grandfather, Irving Robbins, joined with his brother-in-law, Burt Baskin, to found the 31 Flavors ice cream company, Baskin-Robbins.