 No, no, go ahead. I was agreeing with you. Yeah, there's times, middle of the season, NBA. That's why the NBA Cup now, because they realize the game is a dog with fleas at the beginning of the year when nobody's trying because the season's so long and they have the load management and blah, blah, blah. They understand. They're making adjustments because they've got to get people excited. Exactly.