 This revival of this heritage, if you're of a certain age, you remember Muhammad Ali, and you remember the memories, of course, of Jackie Robinson, and you remember Bill Russell and all of these athletes, John Carlos, Tommy Smith in the 1968 Olympics. You remember these players being very prominent, and you remember them being advocates for African Americans. If you're of a different generation, if you were, say, born in the 80s or even in the 90s, this revival, the appearance of athletes...