 And he moves to the big city of Atlanta out of Columbus to try and strike it rich in the era of reconstruction. And, you know, his business burns down not once but twice in Atlanta. He goes bankrupt. I always tell my students here at Ohio State, if you're keeping track here, it does not sound like the person who's going to create the biggest brand the world's ever known. You've got a person who's addicted to drugs, who's sick, who has no money, and his business is burned down.