 This is the error of thinking. This is the error of thinking that I want to call out. And I think that you and I, even in this, and I am participating in promulgating and advancing this error of thinking, which is essentially saying, oh, the reason this is the biggest liability is because the media is talking about it. And that shows how important it is. Wait a minute. No, that shows what we're talking about. That is its own self-fulfilling prophecy. Part of my question is, are we helping anything by even...