 Oh yeah. Cause I think, you know, in car audience is huge for radio. Absolutely. And I think that's, what's going to happen is you're going to have some, it'll be really interesting a couple of years from now to look back. And I bet there'll be some listeners that heard to heard this one, the very first show and they're listening to it and they're hearing what you're saying and thinking, wow, that's resonating with me big time. I want what they have. I want to go, I don't care how hard it is. I want to go down that path.