 On the bottom, we need to take a different approach to this, one which is about, you know, pulling folks in. And what's that line from, for those of you who are science fictioners like me, from the expanse that the Belters have, the more you share, the more bounty you have. I forget the exact phrasing of it, but it amounts basically to that. That is the orientation that we need to have, point blank.