 Is there any kind of survey or study or anything out there that talks about airtime? Well, certainly there's been research on what's called the contagion effect. And after a mass shooting, there's a higher likelihood that there'll be a couple more mass shootings. And that's because people who are in that headspace where they think this is the only way out of their troubles, they read about it, they hear about it, and certainly there's a contagion effect.