 So Kenneth Goldsmith, your book is called Duchamp is My Lawyer, The Polemics, Pragmatics, and Poetics of Ubuweb. And we're talking about this sort of folk curation of art, really, or artifacts. And I have a pet theory I'd love to pounce off you. I mean, it's something I've said many times, but it seems relevant at this moment, is that I think one of the most pernicious aspects of social media –