 Because baseball is such a daily sport, routine, routine, routine. So your team played Sunday, you had the home run derby on Monday, you had the all-star game tonight. Tomorrow there's no baseball. And then by Thursday, because it's such a routine, by Thursday you're going to say, God, I wish they were playing today. They don't play until tomorrow? Man, I wish they were. And then your appetite would then lead you to say, oh, well, there's a baseball game and I'll watch that.