 Oh, my God. I mean, that word just popped out at me. But I think that statement that you made, in so many ways, I think you almost have to start writing another piece talking about who is their master. Their master aren't the customers they serve, but it is the profit master. And if you actually play this out and do their cost-benefit analysis, it is beneficial to them to have to repair something than to anticipate the need for a repair.