 Really, what I'm trying to do with these examples is, like you were saying at the beginning, once you start seeing them, you see them everywhere. You're like, oh, my goodness, I didn't realize this was everywhere, right? And then you might still think, okay, well, maybe armrests on benches and spikes are everywhere. What's the big deal about that? It's like, well, now you have to see that that's actually a small part of a larger effort.