 Yeah, absolutely. It's definitely important. We have some retailers that, like normally there's, from a technology perspective, a holiday freeze, right? So starting in mid-October, maybe they won't have any changes that get rolled out to stores because they don't want to impact their ability to deliver on the holiday season. Well, we have some retailers that also do that same blackout period for back to school. It's that important to them, and they do not want anything that will impact that. So it's definitely become...