 That's what we've promoted since 1976. And here we are promoting it again, but it's hard to promote sometimes because of the team red, team blue phenomenon, because of issues like confirmation bias. Once again, there's only five states that mandate media literacy education. There's not a lot of specificity in it. And I think that critical media literacy education runs hand in hand with civic literacy. And those things need to be taught in tandem at early ages, K-12, every state, and all the way up through the collegial years.