 take the iPhone pictures, slap it on the MLS. And in this market expected to sell when this isn't... You need to do a little bit more. It's a little bit more. Now, and I think what Al mentioned too is, you know, I walk the neighborhood and I walk the neighborhood for a reason because I give everyone a little invite to the open house. And they already have an invite because I also send out postcards to the area so that people are aware. And the reason why I do that is