 Where do I start? Well, and that's not what we're talking about today on today's show, but, like, one of the worst things is that no podcast, even the podcasts I love the most, they never start with the new listener in mind. They're always talking to last week's audience this week. Well, but neither do YouTubers. I mean, if we'll be frank, I mean, honestly, right, I mean, I think we have to kind of –