 And with the year ending in zero, if a year ends in a zero or a five, but especially a zero, the media goes nuts. In between, it's like, it's been 43 years since. Nobody cares. 50 years, hoo-ha, then they get excited. And this is for anything that's got an anniversary coming up. But I can tell you, they're already working on their talking points, and they're thinking it out from any different angle. So they're prepared. They just rolled this stuff out because they've got the money. They've got the manpower.