 You know, I don't know that it will stop, Mark, until we get to like a, I don't know, 30-team super conference or something like that. Because I don't know what direction you could really go from there unless we were going to revert back to the old conferences, which I just don't see happening. But, Mark, you know as well as I do. Here's the real answer to your question. When will it stop? When it starts hurting the pockets. When it doesn't make financial sense. That's when it's going to stop. Okay, that's when you see things –