 That's right. Well, sitting here and just waiting for our conversation, Brian, I thought of this. There is no plan B. There's just plan AI as far as the entire tech industry goes. That's a good one. Okay, we'll give you credit for that. I was inspired by you, Brian, sitting in your presence. I'm sure you wrote that because you don't steal. Well, think about it. Microsoft is making a huge push with its co-pilot software for Windows in the autumn and into the winter, into the holiday season. Apple with Apple Intelligence with the iPhone 16 we just discussed, and then Samsung likewise.