 Well, when we're driving across the state and we go to a Wayside or we go to a Dairy Queen or something and we start talking about the Packers, a lot of people share the fact they're a shareholder. So we get to meet new people that way. So you're absolutely, so you owners of the NFL, you greedy NFL owners flex on all the rest of us that don't own an NFL team is what you're telling me. Yeah.