 but also these local environmental factors that made Memphis kind of the perfect place to do this. Last thing I'll say is there was already air express delivery. It's not like this was just invented in the 1970s, which is when FedEx started. But what FedEx did was they were focusing on those smaller markets. That was the key difference. You had things you could ship on airlines from New York to San Francisco because you already had passenger travel to those big cities.