 But what I argue in the book is that there was a kind of honesty about why psychiatric medications appealed. If you look at the pharmaceutical ads from that period, they're terrifying in one sense, as you might guess. But they're pretty honest about why people would find certain drugs appealing. You know, there's people who say, oh, you know, I just can't go to work tomorrow. Here's a drug to help you go to work. Oh, I just can't deal with my domestic duties. You know, here's a drug to help you do them.