 well, I'm going to do an X-rated movie. And everybody's like, well, if you do an X-rated movie, we're going to fall back. We don't want no parts of it. That in itself opens the door for the diversity that people were craving at that time. So that was kind of, and that was very intentional. That wasn't by accident. As you point out, he did that specifically to get folks in. So when he's,