 want to get in the field too. So you get Sirius XM, Amazon acquiring companies, iHeart, the radio companies as well. So there's sort of this bidding war going on and lots of celebrities during the pandemic. I mean, it just became like a frenzy. And so about a year and a half or so ago, you really saw that a few different things happened. For one, interest rates went up. So this economy that was really