 Spotify really kind of kicked this off when they entered the podcast business, spent over a billion dollars acquiring companies. Probably the splashiest deal was Joe Rogan for, I think, a reported over $200 million. I mean, lots of cash being thrown around. And then all of their competitors in the audio world started to want to get in the field too. So you had SiriusXM, Amazon acquiring companies, iHeart, the radio companies as well. So there's sort of this bidding war going on.