 uh that are turning to podcasts both as like things to talk about in and of themselves but also just like media texts like we might talk about television or film or whatever so um you're starting to see more edited collections about podcasting you're starting to see more books about you know i'm just reviewing one now that's now two years old but that podcasting the audio media revolution book you know so there's just there's a number of people in the space now and it's um