 Exactly, right? I mean, again, you know, there's – and here's a little crack in the pavement, right? Right. And I understand that people often feel like, well, if I'm not reaching thousands and millions of people, right? We've talked about this with regard to podcasting certainly here, that I'm not doing it. But this ability to reach, have this massive reach for the average person is a really, really recent phenomenon. Yeah.