 In eight minutes, my daughter will be in an ambulance, having an asthma attack, triggered by cockroaches. I'm going to be bitten by a tick today. I won't even know it until Lyme disease turns my life upside down. Learn how to protect your family at PestWorld.org. A public service message from the National Pest Management Association and the CDC. Word of mouth. It doesn't quite have the pull it used to, does it?