 That the focus on Project 2025, including our folks, including this community's focus, including people of college who say, Jeff, let's make sure we talk about Project 2025. I say, yeah, you're right. That really matters. Let's talk about the things that matter. And I learned from the community and dug into it more because our community is smart. That how can we, that I do think that stuff matters. That if we say voters are dumb, they won't pay attention, so let's just give them sugar and porn.