 And I came late to that, right? I mean, you had maybe web counters, these sort of kind of little tiny numbers that would count up that you could put in in the 90s, and maybe you'd see it go up by one or two every week if you were me. But you and I didn't grow up with that sense that we could do something, get this immediate feedback. You would do it, and maybe somebody likes it. I don't know. Do you think that that has any interplay with –