 A long time ago, presidents of these schools and ADs all decided money was more important. And that's where we're at, man. It's the reality. And you're right. There is no way you're going back. Not at all. We just got to find out what's the best way to move forward to still have an enticing product. College football is really, you know, one of the most popular sports, the second most popular sport in this country now, the way it is.