 hopefully make some think about their actions, and other organisations similarly. You're right. I mean, we're all guilty of it. We're desperate to get something off the internet. Something pops up and we just say, yes, anything, just let me get to the site that I want to get to, and that's really terrible. And a friend and colleague of mine has worked on this brilliant idea, which is called Data Trust, Sylvie Delacroix, and this kind of middleman, if you like, which you can...