 So that when we call for a ceasefire, and I've got to say the message discipline of this broad and largely unaccountable movement has been pretty extraordinary. Everybody is sticking to the demand. We need a ceasefire now. At the same time, we have managed to transform the understanding of what does a ceasefire mean? It's not just stop firing for a few minutes while you exchange some hostages and then go back to war. It means a permanent stop to the firing.