 What's that? You should probably talk to somebody about this. It's the shift, man. The Arena Football League at a mall in Canada and Peter Schwartz and Jeff Fisher. You think the audience has any idea what the heck you guys are talking about? Yeah, because they were listening yesterday. You sat there. You were Googling the name of this CEO who was banned from the U.S. You were laughing along, giggling. I told this story yesterday. I was on the phone with a sports business guy, a guy who follows sports business. And I was like, have you heard this Arena League football story? He's like, what are you talking about?