 TikTok and Teemu, which are sort of new entrants into the e-commerce space, also holding big sales during the month of July. If it's always a sale, is it ever a sale is a question that a lot of consumers are asking, which again is sort of reflected in Amazon's numbers. We've seen sort of waning growth when it comes to Amazon Prime. $12.7 billion is nothing to sneeze at. It was a 7% increase.