 hopefully make some think about their actions and other organisations similarly. You're right. I mean, you know, we're all guilty of it. We're desperate to get something off the internet. Something pops up and we just say, yes, anything, just let me get to the site that I want to get to. And that's really terrible. And a friend and colleague of mine has working on this brilliant idea, which is called Data Trusts at Sylvie Delacroix. And this kind of middle, sort of middleman, if you like, which you can...