 So during the boom era, really there was kind of like these HBO of podcasts. It was like an IP play. Yes, exactly. It was all these limited series, prestige-y shows. And now I would say, and this has probably been true for most of podcasting's existence, these chat shows. So, you know, this is a chat show. This is it. There's an opportunity here. Just a note, this will be a podcast. We'll revisit this later.