 Yeah, I think that is definitely very much at play. For sure, the back-to-school spending really kicked off earlier than ever this year, and I think we saw that in consumer surveys as well. We're seeing it in the stores. Consumers are shopping early, but they're shopping early looking for those deals. So I think there's the whole Amazon Prime days and all of the retailers like Target and Macy's and Walmart who kind of piled on around that Prime week.