 I think what I learned when I started working with brands as an athlete was you want to be aligned with your values. So I think that's really become like the guiding light. You want the values to be aligned with no matter who you're working with, whether it's a brand, a company, you know, the people you're going to go into partnership in business, you want to make sure that align. And I found that when that's there, when that's the baseline and the foundation,