 Now, mind you, the people that we are talking about today, the 12 to 15 million who are needing help now, probably missed that road, right? And so they're in a different thing. So let me have you react to the story about creating a long-term care plan. Why is that important? What really is it that people need to do when they're thinking about creating a long-term care plan? Joe? Well, the one thing I want to tell everybody is, you know, as you plan for, you know, how you want things to go as you get older and everything, you know, you