 And a big point of that is social media outreach. You understand the importance of social media. President Trump understands the importance of social media. He's kind of the ultimate social media influencer. He kind of got a start through social media. And so when I pitched his team this idea, he was all over it. He immediately approved it. And it's the creator suite. So we partnered with 100 social media influencers to come up to Milwaukee to cover this debate through the lens of Gen Z.