 A lot of folks are unaware of how framing works. Bendley Roth, Shaley Voidall, Project Censored, doing a whole curriculum on that and a big series on that that we'll talk about later in the summer. Those components of media literacy, I see, are the antidote to approach all of the challenges and all of the things that you just rattled off. But people are becoming more aware of these challenges and problems. But I think, again, media literacy is the major antidote here. Can you maybe address that after...