 Well, I feel like Trump represents goodness. He represents greatness. And fighters, especially UFC, they admire and revere those who have the most strength. The ones that win. Let's just go straight to UFC fighting. The winners of those are the ones that the others revere. They aim to be that. Right. They work hard every day, and they've got that in their mind. They're thinking, I want to be as good as this. I want to be...