 Why? Why have people who are having a hard time paying their rent have to pay more for our drink? Maybe it's my little way to give back. Would you definitively say that you'll never raise that 99 cent price? Not in the foreseeable future. We're going to fight as hard as we can for consumers. I love that. I could use an Arizona iced tea right now. You know what I'm saying? You're parched. That thing will... Oh, wait a second. Look at Kelly, the associate producer's back.