 And so we thought we have to find a different way. We have to find a new route. And we sort of forged our own path and came up with creative ideas. It was all based in science and anatomy and my history as a physical therapist and understanding the inner workings of the body and how it moves. And then we just put it together in a system and a process where we could individualize it. And it's evolved over the years. And so far it's been highly effective. Guys like Logan are just the poster children for how it works when a guy commits to the entire process. And