 You know, efficiency, productivity, right? These are things that certainly CFOs get into. But I was also thinking about, Beth, certainly during the great financial crisis, again, during the pandemic, that CFOs had to work so closely with their companies. It was about survival, right? Like figuring out what needed to be done to the balance sheet and make sure there's enough cash on hand to get through both of those crises. I really do feel like, especially the GFC, CFOs really rose to prominence.