 sort of synonymous as a little bit of luxury, a little bit of leisure time and relaxation. But under the surface, this story is really fascinating by Shuli Ren. There are tea stores apparently in China on every corner, but it's also a business that is being exported abroad. It has attracted huge venture capital investment. The companies have IPO'd a lot of them. Some of the big names, Chabai Dao and Auntie Jenny,