 Let's talk about the retirement planning tool that is life insurance. And I know I said it earlier. Some people, you know, you hear right life insurance and they do two things. They run the other way or they roll their eyes. Life insurance today is so much different. And I even think from when I first got married in 1992, the life insurance, the whole life policy I was buying then is completely different. And there are so many more products available. And for those folks in our listening audience, we know there are many that you work with, Dave, that have an abundance of resource.