 Because when it comes to hardware, these devices, whether it's laptops or smartphones, even foldable smartphones, are largely mature. All you can do is make them a little bit thinner, a little bit lighter. And the way that you can really spark more interest from consumers is to say, we have these unique new features, these AI features that you're really going to want, your friends are going to have, and you're really going to want. But quickly, is the smart ring going too far?