 I would just sort of sit there and take it in like a mindless consumer. But now I realize there are messages, there are values, there's a production process, there's money behind it, there's representation issues, etc., etc. So once you teach people media literacy, they start to see those things. What is the message? Why was this made? Who was it made for? What decisions were made in terms of how people were represented or who wasn't represented? What's the moral of the story they're trying to tell? How come they don't offer different morals, different interpretations, etc., etc.?