 And many people actually take advantage of that, will text me and say, oh my God, I made a mistake on my order, or my order's late, or can you help me with this, or I have a question, and I personally will answer that. So from a business model standpoint, I think it's important to understand your customers, connect with your customers, because you always want to put yourself, the best I always tell people, putting yourself in somebody else's shoes is important.