 I'm not telling him. You're clearly doing the business side of this. This is on you, Meg. Sorry. This is on both of us. I can't wrap my head around all this. We both did journalism at Sports Illustrated. You can't now just say I'm not doing any of it. I don't understand this story. I don't understand it. I'd just be like, can we just say, Jeff, can you explain what is going on? I'm going to ask him, yeah.