 And so the chapter also documents that backlash in the 1990s and onwards as communities said, we don't want a Walmart here, not just because it's going to hurt local businesses, but because and of course, that was debated Walmart saying it doesn't do that. But a lot of people saying we're going to lose those local hardware stores. But the bigger argument I think was missed in those debates is how much environment played into that, where people are saying it's just ugly and it's going to have these huge effects on our roadways.