 Well, Nathan, it depends how old you are, if you even remember Ronald Reagan's shooting when he was president of the United States and surviving that. I mean, I think it does bring back those memories for people of a certain age, and that cohort votes in greater numbers than most other cohorts. So that really is resonant, and people don't want that. But the combination of the inflamed political rhetoric that's been growing and growing even before Trump stepped on the stage to run for president, and guns.