 Oh, it is. All of us have walked into a cold shower. We know what that feels like. But that's what it looks like on a very big scale when you fall into a waterway that's really cold and you're not expecting to do so. Now, if you're intending to go in, that's another story. Then you know you're going to be prepared for it. But when you accidentally fall in or maybe off a paddleboard or whatever the case may be,