 He's the man of the moment in golf, to be sure, and maybe what golf means. I think golf has kind of been in this no-man's land. There isn't really one star. Rory McIlroy gets people to show up to their TV sets to watch when he's in contention. So the U.S. Open got a lot of attention, and then, unfortunately for Rory, he misfired on a couple of really short putts and had another painful collapse there.