 But in the late 19th century, you got different kinds of drinking, right? It was no longer, you know, drinking beer slowly throughout the day. It was now leaving the factory and getting extremely hammered at your local saloon. And, you know, that form of visible escapist drinking, it, you know, offended Protestant sensibilities, of course. But it was qualitatively new. You know, it was a new form of intoxication.