 him being from the north of England, excuse my northern accent, thank you. But it was so true because it sort of just kicked the doors wide open for us, and we just said, okay, we're going to experiment, and we did. What a wonderful thing for a producer to say, because, you know, producers tend to be beholden to whoever they're making the record for, whatever their record label might dictate, etc. But that seemed like an era, especially there in early 67, where...