 That made me super interested in just like, hey, if we're talking about this and we feel like it's an important medium and we don't have access to it, what kind of stories are we going to be able to tell? It's so funny because having an archive of a podcast from 2005, like I could imagine, oh, yeah, it's still on my iPod. But if you listen to a podcast in 2021, you just streamed it. So it's here and then it's gone. Yeah. Yeah.