 He's trying to get us to the moon to beat the Russians. Where Scarlett Johansson is kind of this big-time ad agency exec, and she's recruited by a shadowy figure played by Woody Harrelson who says, come work for us. We're going to go. We need you to sell the moon landing to the American people. We want this to be not only we beat the Russians, we want them to know it and the American people to be amused by it.