 I think when they really perfected it was going after the Equal Rights Amendment. And they built this tremendous base, you know, sort of mothers against the ERA, housewives against the ERA, housewives for motherhood. Like, they began to realize that what they had to do was actually take, not exactly, but some of the playbook that those of us who were winning, you know, in the 30s to the 60s period had taken. So they take a page out of the idea that growing a base