 The brand is taken over by another pharmacist, Asa Candler, who reluctantly agrees to bottle Coca-Cola for the first time in 1899. And there have been some other folks who tried to bottle it in the 1890s, but really bottling takes off for Coca-Cola in 1899. And I say reluctantly because he was a small-town guy. He grew up in Villa Rica, Asa Candler did, which is just outside of Atlanta. He wanted to come to the big city.