 Yes, this is the biggest day in competitive eating. This is the Masters. The mustard yellow belt is Major League Eating's green jacket. There is no competitive eating fan, or I would argue sports fan, that would refute that. Richard Shea says he believes the appetite for this event will remain, but you could tell talking to him that he's been taken aback by this news about his star athlete. All the same, he says he will be up early on July 4th when he says he always has a hot dog for breakfast.