 And, of course, some people were shocked by this. Some people got that it was a joke in the first two seconds, and that's fun, and then they laugh a little, and maybe you chat with them a bit about the issues. And then other people would get a little upset, like, tell me this isn't true. You can't do this. And they would actually become activists in that moment through provocation in a playful way. And, of course, my point is not to make them feel bad, so I say –