 but with cars they the idea is like what if we did the same thing with cars nobody would want to do that it's a depreciate it's a depreciating asset and why would they want to spend more in interest payments and the truth is people do it it's the last line what what i mean by brilliance is in how he lays out oh yeah the absurdity of the proposition but lands it on the clarity of the psychology and he basically the last line where he looks at the guy and he says do you want a new car