 It turns out we live in a very different era in which it's the retail giants, it's the banks that are really shaping our economy in powerful ways. I mean, Amazon, I mean, no one needs I could show you the proof and statistics, but I feel like we even understand this as consumers, just inherently the power of these giants because of the systems that I write about in this book that gave them that ability to reach markets that no one thought was possible.