 And, you know, people, they're getting tired of hiring that lawn care company or mowing that lawn. They just feel like they have to. One of the reasons we feel we have to is that we think what was common when we were growing up is the way things always were and the way things have to be. And we all grew up with lawn. So we think, well, we've got to keep doing that. But if you think about why, there really is no good reason why we need to keep doing it.