 If you're focused on price, Checkbook recommends checking out Walmart and Costco. When we shop prices at hundreds of eyewear stores across the country, we found that Costco was the big winner for price. And it also gets good ratings for customer service and quality of advice. On the other hand, we found that many of the big chains owned by Luxottica get really poor ratings. And so overall, I think you do better shopping at a non-Luxottica outlet, either at a discount place