 Listen, Rich, very simply put, I said this at the beginning of my call, this game is taken for granted. Sure. If your team is in a pennant race, I'll guarantee you there'll be 40,000 fans at your ballpark. There's 40,000 at the game all the time, but the point I'm trying to make is, and again, I love baseball as much as you do, okay? I love baseball as much as you do.