 said the way back to the White House is through the school boards. Why? Because there are 94 million mom voters in the United States of America. Moms are a powerful voting bloc. And to get back to this White House, what they've been doing is putting wedge issue after wedge issue out there into our communities, largely through micro-targeted digital media, which means that anytime you have to log into something like Facebook or Hulu or Snapchat