 the growth in podcasting is that I don't know that people, and this is something that I'd like to learn more about and test and really research is do they get into podcasting or do they get into a podcast? And now that's their gateway to podcasting because certainly, I don't know if you've had this experience, Jeremy, people have asked me, I don't get this podcasting thing. Why, why, why should I be into it? Right. Why should I write? And, and in large part, I think it's because they haven't,