 Morning gets Thursday, July 4th, 2024. This is Upfront. I'm Brian Edwards-Teeker on today's show. After it is clear that the people are really uprising in defense of something, there's really energy on the streets, there's this kind of battle between competing groups making use of social media and traditional media to say, well, no, it's really about this. No, it's really about this. And who wins in this kind of a scrum is kind of just who rose to the top.