 I think it crosses over from mid to late July into August normally. Yeah, I think depending on. Yeah, I think that's yeah. World Cup obviously changes up a little bit more. But yeah, I think this is pretty normal. I'll admit, though, I wish it started last week because it was a dead week or this week, I guess, with the All-Star break and everything. It would have been gotten more attention if you would have said the Olympics opening ceremony was like Wednesday night right after baseball wrapped up its All-Star game.