 has to be transactional and has to have a financial return on investment. And we go to neighborhoods like, you know, where we are and say, no, we need like 60,000 square foot feet of space. And we need it to be sprung floors and lights and all that. And we're not going to be charging people $35 to come in. This needs to be like a public good. So that's kind of where the journey we're on and the journey that now the black cultural zone is.