 Well, the challenges are we're going against everything this country puts out. Like, it's about you. If you're an individual, you should do your own thing. Just go, get all you need, survive, probably thrive, get out or whatever. You know, it's like the messages are not work together, share this. How about if you wanted to have a recording studio, we can all share this recording. You know, it's like sharing, you know, and there are some really basic stuff that we should have learned in kindergarten.