 That social scientist is a guy, a man named Dennis Rosenbaum, and he conducted this study and kind of, it becomes kind of national news because, of course, by that time, DARE is all over the place. And then you get a study that comes out, especially, right, the fear of like, oh, we don't want our middle class suburban kids doing drugs, right, because of the kind of race and class kind of dimensions of this.