 Well, one of my biggest concerns is how we actually reach people. And it has to do with language. I've been having a number of conversations with different people about slogans, chants, and just the language that we use. And even when I was talking to you before we started recording, I feel like a lot of organizations, progressive organizations, talk in a certain kind of lingo. And it doesn't resonate with the people that we're trying to reach. So I wonder how we can frame our conversation and our language so it's more thinking about