 that most of us have not even noticed. I know it's happening because I've heard a lot of workers, writers, artists, people who used to do graphic design say that they've been seeing less work. And some have been told explicitly it's because their company, for the internal production of a lot of this stuff, is turning to AI systems. If it doesn't, you know, put them at risk of being shamed publicly, then they don't mind using it. And that's...