 Yeah, people sort of had the question of our values challenged. If you think back to, like, 9-11, I'm just going for every American catastrophe of my lifetime at this point. But, you know, right after September 11th, George W. Bush told us to go shopping. Right. Right? It was not, like, grieve. It was not come together. It was go shopping. COVID, we couldn't shop our way out, you know?