 the drama of the horse race polls and which Canada is ahead. And so the frame is taking it away from the public and away from what the public wants to see and hear. And it focuses on getting people acting like this is some kind of sporting match. Make sure you get your bets in on team red and team blue and turn into your, you know, accordingly tune into your media siloed outlets to help bias your bets. Andy Roth, maybe you can bring up a point or two that you addressed in the article we did for the progressive magazine. Thanks, Mickey. I'll try to,