 They just don't believe the message. They don't want to hear the message. And I think the tragedy with climate change denial is that we've already got a really bad problem, which would be existing even if it wasn't for climate change. But climate change is making a bad problem much worse. But in a sense, the denial aspect of it almost works in the opposite direction of getting adaptation because people will say, oh, well, you know, it's not really certain that there is climate change. And then