 So, see, you can, maybe I can just see if I can give you a real simple, oversimplified example of how it works. Here about four years ago, in a little town called Greenfield, most of them are farm workers, most of them are Mexican people, and they came with their customs from Mexico, and one custom is that at six, seven, eight o'clock, 10 o'clock at night, they're out there on Main Street, and they're talking to one another, they're visiting.