 But it fit in somehow, and it made sense somehow, and the editors made the choice to publish that. So it just suggested this whole constellation of possibility. And then two issues later in the same magazine, they posted a notice saying they'd received, the editors had received a lot of letters directed to this letter writer, directed to HHC. And that suggested even more to me that that meant that readers were reading that letter and saying, I want to reach out to this person.