 All of those advertisements, they are nothing but what we call greenwashing, right? Right. As Gutierrez pointed out, the fossil fuel industry is spending 2% of their capital investments on renewable energy. The rest go to more fossil fuels. And I think what's important about this, this is about revoking the social license of the fossil fuel industry. If you start making it so that they can't have this social license to operate when you're actually investing,