 a great majority of them believe the myths, which explains the mailer. It completely explains the mailer. So if you don't know, and you had said both sides didn't know, that's the thing, even those that were supporting it, believe the myths. So if you believe the myth and you're like, well, I'm going to get beyond the myth, but you're still incorporating the myth in your support, in your head, and then you get that mailer. I mean, how brilliant is that? So then I guess the question then becomes, how do we do myth-busting?