 if I am asking for a back rub and you also think, well, that sounds delightful. I'd love to give you a back rub. Then I get the back rub. It's great. If, however, you're running your hands down my back and I don't know if it's what you want. I don't know if it's what I want and you don't know who's it for or what's happening. And then it's some, and we both think, oh, well,