 But when your mother and father go in the voting booth, you want them to hurt you. For sure. And so that, I think, can be worn that way. There are other aspects of the campaigns. There'll be the campaigns that will do the intellectual approach through media and literature, trying to reach those who will be convinced intellectually. There'll be the campaigns that are reached, do emotional campaigns for those people who are reached emotionally. There are the campaigns, probably, that'll have to fear people until they can do it.