 was it 2016 or 2020, Kaniela Ng, who was running for Congress from Hawaii, who didn't win, but he had this wonderful ad with him, like, playing the ukulele on a Hawaiian beach and talking about shorter working hours and making people's lives better. Loved that ad. He's always like, this, this is what you should be doing. And granted, he didn't win, so nobody's going to take that lesson away from it. But it was like, oh, you mean you could run an ad saying, like, your life could be good? Wow.