 All right. Brian Merchant, it remains to be seen, is a classic place to end a discussion. It's what we call a forward in the business. Thank you so much for speaking to us. Thanks so much for having me. This was fun. Brian Merchant is a technology columnist for the L.A. Times, founder of the speculative fiction outlet Terraform from Vice. His new book is Blood in the Machine, the Origins of the Rebellion Against Big Tech.