 Whatever way of getting that to happen must happen. It happens through mass mobilization, I think, more than any other means. It happens on a one-to-one. Howard, I gave a speech in L.A. last week or two weeks ago, and I talked to one person about it, and he went home and told his mother and father. That wasn't a mass mobilization. It was one person. It happens on many ways. You block yourself into the fact that that's your strategy, and I'm not saying your strategy is right or wrong. I think it's right.