 You know, before we get into the details, what strikes me is, you know, sausages, there's a million kinds. They've been around forever. People love them. But there's something about hot dog that just puts it in a totally different universe. It's fun. It's exciting. It's July 4th. It's Nathan's. It's Coney Island. Ballparks. It transforms a sausage into a celebrity. Yeah.