 I think they're actually more, they're the cause of what people see, of course, because we're so induced by media and we see it so much and television shows. And, you know, I always tell people it's like, you know, in the 80s when rock and roll was big and MTV was really huge and we were dealing with the PMRC and, you know, heavy metal bands like Motley Crue and all those guys, you know, they were using all this