 Ah, yes. Shrinkflation. That, of course, is the idea that companies maybe are trying to trick customers by making the packages of their products smaller but charging the same price. And you know who apparently really hates shrinkflation? Who? Cookie Monster. Cookie Monster. Yeah, he had this tweet earlier this year. He was like, me hate shrinkflation. Me cookies are getting smaller. Oh, Jeff. I hope you didn't spend too much time on that imitation.