 Oh, yeah, that's amazing. I'm getting that because that's going to pull every heartstring. I would focus the marketing, the packaging, the website, all of that just straight ahead at that. Like I see there's a kid on a blue velvet sofa with nail trim, you know, sitting there reading that book. Now it's a kid in bed with his teddy bear and his service father or mother. You know, he hears that voice that I mean, you could so you'd show them kind of recording it.