 This cute little can triggered a huge revolution. Dwayne says it showed how new package sizes in the U.S. could unlock new market segments, new types of Coke consumers. Somehow they managed to find a way to sell more soda to people who wanted to drink less soda. And best of all, if you're Coca-Cola, they could sell the cans at a premium. People seem to be happy to pay extra for the convenience of the mini can.