 what i want to deliver and it may just be wanting to deliver a message that you know it's going to actually clean my the clog in my drain yeah i need to know that's going to work because i got a problem and it's going to fix it so the brand is what gives you the feeling to accomplish what you need to get done which is why you're purchasing the product yeah tom uh should we take some calls why don't we take it when we take our first caller what do you say sure okay caller first caller uh are you in the line