 Good for you. We'll talk about that shop in a moment. But did it take time to try to convince people, hey, I'm a nice guy, I'm not evil, I'm not a Satanist, you know, I practice Wiccan, I'm a witch, but you know what, you people are, you know, you've got the wrong information about what we do. Did you have to ever come across that? I think that, I mean, more so in the 90s for sure.