 I think that a couple ways to think about this. So obviously the way people market products, and especially direct-to-consumer products, is through social media marketing. And there are micro-influencers in every category. There are tons of grandparent micro-influencers. These are people who charge a little bit of money to talk about products. And there are probably some with 10,000 followers or 5,000 followers. But if they can show this product and how it's being used by their clients