 And a lot of times, again, work with a lot of younger folks, it's like, one, they're never going to hear that that town hall is happening. There's just no way. It's not like the information that's put out there in the city newsletter or something, they're not reading it. Like they have not, it has not come across their eyeballs in any capacity. So that's a big one, just like how it gets promoted, where it gets promoted. Also this feeling of, is this for me? Like both the experience of the place,