 It's always great, and it's so wonderful to be able to know the story, and it makes it more meaningful. You know, like you say, you're picking up a wedge of Grafton Village cheese, whether it's at the store or whether it's right there at the cheesemaking facility. Can you buy direct there in Grafton? We have a small retail store in Grafton, and then we had a large retail store in Brattleboro for years and years. All right, that's what I thought, yeah.