 offer a low end beer. We think, you know, one one place was very direct. If I'm selling people nineteen dollar cocktails, how is it going to look when, you know, the guy sitting next to him is sipping an eight dollar beer? It doesn't work. So I think there's going to be a lot of establishments that don't want to play into this downward trend or whatever or have fun with it. You know, I mean, you know, they've got to sort of uphold a standard, if you will.