 Yeah, it sounds like an amazing job, actually. Yes, very delicious job. That would be good. And all of these experts, they were like, shrinkflation? Like, that is not even half the story, guys. You're just scratching the surface of a much larger, much weirder revolution that has been sweeping through the aisles of our grocery stores. It's a revolution that has been hugely profitable, that's turned into a major new way for companies to get us all to buy more stuff and pay more for it.