 Dwayne says in the mid-2000s, the soft drinks industry in the U.S. was facing a crisis. People were drinking less and less soda. And when the executives at Coke looked around for a solution, they noticed that the Coke bottlers in Latin America, this hyper-competitive market, they were doing something really different. Back then, in the U.S., you pretty much just had three sizes of Coke. The big 2-liter bottle, the 20-ounce bottle, and the 12-ounce can. But in Latin America...