 And that coincided with the amount of plays of espresso on the platform. But like, because, you know, this many plays are happening on Spotify, like how much of those were just like auto plays that Spotify sort of like pushed on to people versus people searching for espresso. It's like, that's, that's sort of the gray area of like, well, how much is the platform kind of boosting this person's career versus like other forces. So there's a bit of a black hole on how exactly all of this works. Maybe it's a huge black hole, but it's,