 It's a better system. It's a better system for a manufacturer to lease or to rent something as a service than to sell it. They make way more money. They control their reverse supply chain. I was just talking about the iPhone scenario. And it's just more predictable business. The problem, I would say, having friends in the manufacturing world is how do we go from where we are to there? How do we go from what we're doing today to a new system? And I think there's some good questions and good people working on those answers.