 People are like, oh, you're a certified exit planning advisor. What's that mean? You only work with business owners? Well, a business owner is a person. They're a family. That's true. They have kids and grandkids a lot of times. They have their own personal needs. They just happen to own a business. But the business is what generated their own income, and it's also a large part of their net worth. I mean, there's a study done by Exit Planning Institute every single year, 65-year-old business owners in surveys.