 That's like the Apprentice schedule from NBC's day. But I mean, listen, that's significant, right? There were a lot of eyeballs on what we just witnessed. All the networks, I believe, are airing the convention coverage here at the 10 o'clock hour. Everyone was watching. It's designed for maximum theater and maximum impact. And when you say designed for maximum theater, is that part of not hearing from him? That we're seeing him, but we're seeing a bandage of...