 our senior population, and I'm not going to steal your thunder. So welcome, Tina. So I'll let you take it from there. Thank you, Dan. Thanks for having me again. I love it. I'll let Keith and Mark pepper you with questions. Yeah, I'll take it one step further. I mean, the sales part is one, but there's a massive level of comfort. So in particular, Mark and I, we actually had a conversation earlier this week about our parents and age and –