 things where they're hearing songs that they may have never even heard of the artist before and then suddenly they go oh man i like that song and then they go down the rabbit hole and they find the catalog of this artist or you know sometimes i've heard some younger people say like oh i thought this was a new artist and i found out they had you know seven albums and they've been around since 1984 or whatever so there you know there's that factor as well i mean i think that's really um what's driving so much of this is that younger people are hearing these these songs and these artists in different places than we may have there's also you know with the country thing too