 The difference in survival rates is much different at 25 versus 40. You called your report Speeding Away From Zero, Rethinking a Forgotten Traffic Safety Challenge. Why do you think speeding has kind of just fallen by the wayside in terms of being a concern for organizations like yours or just drivers in general? Well, for drivers in general, we all speed. We're in a rush. We're trying to get to daycare. We're trying to get to soccer practice. We're under the gun, so to speak, much more so.