 And that was a great movie, wasn't it? Amazing. Great content. Great messaging. Content, man. It really showed you the dilemma that the baby boomers are in now because it talks about the difference between sticking with that pension and going into a 401k and the catastrophes of both right now in our economy, right? That's right. But that brought up some topics. And then I had a couple of meetings in the last month, Brandon, that they really kind of,