 Well, it's funny because when you say, well, people comment on the smell, that could have gone in a different direction, too. Because we've all been in places where it's like, what is that? So I'm glad it's pleasant and that you make it a pleasant atmosphere. Yes. And I'm also, I was never a pushy salesperson in insurance, which was why we were just a small agency. I'm not a pushy salesperson in the boutique either. I don't like those situations where you feel like you have to buy something. I want people to just come in and feel comfortable, be able to relax. There's...