 And then you come into our office, and on your next visit, you have 12 dental implants and a brand-new smile, and there's no denture anymore. I mean, can you imagine the liberty? I mean, the freedom? I mean, it is like the look on her face, you know, when she sees her smile for the first time and she knows she doesn't have a denture in there, and the look on her husband's face, you know, and the things that they had to say to me and my team. It was just so lovely. Liberating was freeing. I mean, it was just...