 But let's talk about this. You know, I was at a meeting once, an industry meeting, and so the people in the audience were all in the hotel business. And I said, can somebody here tell me the total number of brands that Marriott has? And one person raised their hand. I said, and let me guess, you would work for Marriott. Yes. Could you name them? And he did. And I said, oh, no, we're not done yet. Now can you define them? And he was like, well, I, right.