 608-2900. Call now, get a free consultation, or check out the website, HamptonRoadsWeightLoss.com. Well, now, you know, you left out Mike, because I guess they're not aware of Mike, because they haven't put Mike on there. We'll do that next week. But Doug likes the show, and he says, Rudyard Kipling, Ambrose Bierce, as always, so thought-provoking. Well done, Lee and Jake. Come on. I'm loving that. And right now, we're going to talk about character and things of that nature. And is it important...