 twenty five percent rate return on your money so if it brings in a hundred is worth four hundred max and i don't care what the inventories worth they can solve inventory get more than they should solve inventory because inventories only got a value the extent you can turn it over and turned into profit uh... we've got a fifty-year name names not worth anything except the extent it brings in profit business is not a hobby business makes money and money is how you measure the value of a business period