 Air conditioning. Yeah. Because back in those days, not everybody had it. A lot of people didn't grow up with it. Now we're so used to it. And that makes the heat feel so much more oppressive to us. You get out of your air-conditioned house. You go into your air-conditioned car. You ever go to one of those stores and you really feel like you're walking into an icebox? It's so cold. Boom, man.