 It just means in video games, you're going to be better at the game. So some people understand that. And I think, no, I think it's all fabulous. One question for you, because I know you got to make the rounds when you're out there, when your book is out. I did this as well. Doesn't the process, and I know you've done it multiple times though, but doesn't the process, it's really weird. It's like you work on this book like you're the Unabomber, alone in the woods forever. And then you just start mailing it out one week and you're seeing the chaos that's caused. And obviously this is good chaos in your case.