 But I don't know there's anything as red hot as the WNBA right now. And I'm curious how you can sustain it. And I don't mean that the product's going to suffer anything. This is clearly a moment in time where we should all be paying attention to the WNBA. And I think we take it as a given that they will. We always do this with sports, right? We always take it as a given that they're going to go ahead and continue that hot run.