 What does that mean? That's a great question. I don't know if I can do it in 30 seconds, but it's kind of one of those things. I was just thinking about this. This new phrase keeps popping up in front of me. People keep saying this, and I'm not sure how to take it. And they'll say, well, I'm a good person. And finally I ask, what do you mean by that? And whose scale are you using? How are you measuring yourself, your goodness?