 It's kind of a critical turning point that exposed the severe consequences of over-farming and poor land management. So this isn't like last-minute stuff. This has been going on for 100 years. Our soils have been just, I mean, to put it boldly, our soils have been raped. And there's just not any nutrition. So the reality is that the food that most people are consuming in grocery stores is grown in these foods or in these soils that are deficient.