 And he was doing a TV commercial somewhere, I think it said, back in the 70s, late 70s, early 80s. And they asked him to change his approach in the way that he talks so that he wouldn't stammer and he wouldn't hem and he haw. And, you know, in short, stop being him. And he told the producer director at the time, he said, listen, that stammer bought me a Beverly Hills home, so I'm not changing anything. It's working. And, you know...