 For about 10 years, I was very happy just sitting around making money, buying real estate, teaching other people to buy real estate, helping them to buy real estate, buying real estate with other people together as partnerships and so forth. I did that for about 10 years. Never had much of an ad. We had a little ad. It was a two-inch column by about four, five inches long. That was the only ad. It was in the Chronicle newspaper. It was the only ad we ever had. We had no video, no radio, no TV, no internet marketing, Google, anything, Facebook, none of that stuff.