 And we did that for about 10 years, and we just grew and grew and grew. By the time we were at 10 years, what had happened, though, was that people had started coming in from all over the country. They were flying in. They'd heard of us, just friends and referrals. It was mostly referrals. At that point, 60% to 70%, maybe even 80% of our business was referral business, other people sending their friends in and family in. And what happened was that some of my members were from out of town, and you started to see groups of members because one guy would join, and he'd send his friends, and they'd join, and pretty soon there was a group of them.