 And I have a theory here and I think all you gotta do is wait for it because right now the ad subscription tier that they're selling at $6.99, my suspicion is we will see that ad tier pricing at $11.99 soon enough, right? That's just essentially four or five little $1 bumps in price to get that thing up to $11.99 or somewhere close to it. And then they're gonna have the benefits of the advertising on top of it, right?