 We talk about this stuff in our meetings all the time, but until it really grabs you by the lapels of your shirt or the collar of your shirt and slaps you in the face, you don't understand just how important having the proper plan and having nursing care and setting it up prior to. And that's kind of the reason. As you follow down there, Brandon, you'll see in November this year, we're actually planning our first women's seminar and a webinar to follow that.