 The family office, if you didn't join us last week, I was talking about the family office. The family office is a concept that ultra wealthy people, people with a net worth over $100 million have used for years to bring in tax planners, financial advisors, and other experts, estate attorneys. If it's a business owner, an M&A expert, M&A attorney. In this case, you have in your private office, your family office model, financial advisor,