 Well, that's what's so interesting about the restaurant industry. Some of you have maybe heard me say this line before, that restaurants do not scale like SAS software. It's hard. It takes a lot of people, a lot of infrastructure. It's a very straightforward, fairly simple model. It's just really hard to execute consistently thousands of times a day across hundreds, if not thousands, of restaurants in the 25 states we currently operate in and the District of Columbia. And so what we've done over the years is tried to be really thoughtful and invest in