 I thought it was interesting, the one woman said something like, she doesn't care if it goes up several dollars, she's still going to send those handwritten notes. Yeah, and that's the real deal here, is that basically you have this snail mail loyalists, you can call them, people who really still believe in the power of a handwritten letter, a thank you note, a wedding invitation, all these things that they feel have to go through the mail. And the question becomes, at some point,