 possess deeply, deeply, decades long, their whole lives, these beliefs that they've held and be told, you're barking up the wrong tree. That's entirely incorrect. Look, here's the proof. They do not want to hear it. They will reject it and you out of hand. So you're in good company here. It seems to be going around. Well, I think that things are about to really change in a huge way. And for that reason, we better get our brains balanced