 You know, you just look at what's around you and what you need, and you've got to find ways to make those things work. Because of the size of our company, we were able to scale that. But it starts small. I mean, we didn't, you know, people ask. Well, it really starts off, John, you just said the word. I mean, it's filling a need. Whatever that listener or individual may be, if you have an idea or you notice, hey, I could fill that.