 Yeah, so in a personal goodwill, it's the personal goodwill that the owner or the majority shareholder has. So if, let's say, you're a contractor and everybody just calls you Brett because you're the best contractor and they love dealing with you, you're the face, you're the name, you're the brand, it's Brett Sharp Contracting. I like it. So the personal goodwill is so much wrapped up in you, you might have 90% of your personal goodwill.