 and has now with the Berlin heart is what it's called. Stories can have impact and coverage of news can be impactful. And those are the things I seek. In a couple of weeks, we'll be following you. And the other thing, Bud, which is interesting, the IMAX, you can catch Olympics in IMAX theaters, right? You can actually go sit in a cushioned seat, have a cocktail or 12 and watch...