 There was certain messages that were in. I mean, the TV show MASH was a message really about Vietnam, not the Korean War. And it was, you know, all of these things were underlying. But the thing was, it didn't come off. They didn't always come off as preachy. It was, hey, this is what we're doing. And people either bought it or they didn't. Well, there's a message on top of it.