 So we think that we like stainless steel appliances, so we change everything to stainless steel. Or we think everybody likes black appliances, so we change everything to black. We like this color, so we change everything to this color. The granite countertop is a perfect example. You've got a 22-year-old kid, and he needs a place to stay. Those granite countertops don't mean a lot to him, but that extra $100 a month is hard on him.