 And it's, it doesn't, it's not like you fought a building's crushing. You die right on the spot. It's, it's a slow kill. Right. And then that kind of feeds into what you were talking about earlier with the commercials and you know, your, your toes hurt, go see your doctor and then it sounds great. And then, um, somebody ran through a field of flowers, but then there's been two minutes talking about all the side effects. Not one of them could be dead. Right. And then people go in and it's just like, we're, we're so numb down and dumb down from it's conditioning.