 So there was a family message that was there, and it's important because the families out there that you're trying to appeal to are families that are underwater right now. J.D. Vance talked about that. It's been talked about numerous times when it comes to the economy right now. You can't afford anything. We've gotten to the point where you can't afford, and everything is going up, and you're underwater on everything. Rent. You're underwater on groceries.