 Jeff Moreau and me, we had these metallic-looking balloons. It was a beautiful summer day, and we filled them all. We had like three or four metallic balloons, so when the sun would hit them, it would be shining off of them and everything. And so right before, everybody would come out around noon for the lunch break. And so we got out there about 11.15, and we had the balloons. And so about 11.30, we let them go, so they're pretty high up. Then all the people, minutes later, start coming out.