 You know, I mentioned in my first segment today, as we were going over that, that I've been talking to a client of mine in the lobby the other day, and I told him why I came up with this choice for a show. And it's really because as we look at the market now, we have a lot of good, solid choices. You don't have to, you know, pain is an incredible thing. When you take pain, it makes you want to move away from that pain.