 For years now, people have been switching their wireless service to Pure Talk. The biggest motivation, of course, is to get, of course, great wireless service, great cell phone service for a fraction of the price. I mean, $20 a month for unlimited talk, text, and tons of data. It's a no-brainer. But lately, Pure Talk has seen a surge of new customers who are signing up to help them support a very important charity called America's Warrior Partnership. AWP reaches out to veterans to help them through the challenges that they face.