 Because the problem is you start spoiling the audience and the audience gets way too fickle. We start turning it off too soon. If it gets to streaming and we're 10 minutes in and it's part of our monthly streaming package and we're 10 minutes in, it's like, nah, this is no good. Click. We're out. You can't get everybody back to the theater. But if you make something that's good, that's true escapism,