 from healthy hearing now. And you buy it, you go cheap. You know, cheap is not an indication of quality. Like if you talk about somebody being cheap, a woman is cheap, it's not an indication of quality, right? And it's not going to last that long. And then after the sale, what are you going to do? Are you going to call some service center in a foreign land where they barely speak English and you're deaf as it is and you're trying to figure out how to work the hearing aid? Or...