 But sometimes when people hear best price, they think, oh, that means the cheapest. It's not the cheapest. You want to buy a quality product that's taken care of and where you feel your home is well taken care of and they care about you. So that's kind of been our strategy, and it's been successful for me my whole career. The company I just worked for, we got rated number one for customer service out of the entire nation five years in a row. I think that stuff, when you take care of,