 Now, sometimes people will say cheap. Is cheap and economical the same thing? Cheap indicates shoddy, right? And sometimes, more times than not, you get what you pay for. So you get in one of these stores where, okay, you get yourself some hearing aids, but how about the service after the sale? You can't go back to the big box store, so what do you do? You call somebody at a call center in a foreign land, speaking with an accent that you can't understand, and you're a thief to top it all off.