 uh... their their produce or their meat selection or or things like that but ultimately the price point is the leader it's what drives people and they're looking to save money and though they're willing to make that sacrifice uh... if if they even if they if they believe it uh... that that uh... they're getting well it's not the same selection but i'm still willing to make that sacrifice and that's what happens that's you know that's the game that it's that it's always been but if people are