 Is it just that you pay them the most money? They like getting paid, and people like getting paid, no doubt about it. Do they tie into your vision? Do they see where you're going? Do they see an opportunity for enhancement or personal growth? Do they see part of your personal vision about what you want to do for the community, or is it just about sales and making money? Do they want to be bought into or sold into a cause? Do they want to have their opinions valued? There are so many things that I've learned.