 twenty five percent rate of return on your money so if it brings in a hundred it's worth four hundred max and i don't care what the inventory is worth they can sell off the inventory get more than they should sell off the inventory because the inventory's only got a value to the extent you can turn it over and turn it into profit oh well we've got a fifty year name name's not worth anything except to the extent it brings in profit business is not a hobby business makes money and money is how you measure the value of a business period