 It's all about having the white tablecloths and the roses so that she feels at home and she feels like she's treasured. And then she also feels like someone cares about their financial situation. There's a lot of females that are left behind when the husband either leaves them or passes away or goes into Alzheimer's. He can't do the job as the quarterback anymore. And somebody's got to quarterback that team to get those kids through college and all the rest of that stuff, right?