 You know, there's sort of an awakening, I think, that's happening here. And this proved a model. You know, if we start from the right and work our way left and we say, OK, what companies have a more right wing customer base? And have they fallen out of alignment with the values of their customers? Well, I think there is room for a public awareness campaign to bring the news of that to the customers. The customers can make new choices and we can do the same thing across all those places. And the more we normalize it on our side, the hate, it's unacceptable if you have customers.