 But it was always there. And people making products made sure we were always reminded of Star Wars. You know, they knew it, too. And so there was always something there to remind us. Oh, books on tape. So we had as a kid, I had a little storybook, a little cassette tape. And I listened to that thing over and over and over again. And so I knew the movies well, not because I saw the movies a lot, but because of all this other stuff that went along with it.