 The way it's being treated, as if this thing is going to be the most hotly contested conference ever. And by the way, it should be. But it should have been last year. And last year, there were really three teams that kind of rose above. There were four to six other teams that were really good. But in reality, the team that won the championship from the AFC is the team we thought. Aaron Rodgers, that's all I hear is how great he's going to be this year. We'll see.