 I think political relevance, maybe what she's trying to get back in the game after this anecdote in her book about killing a dog really just got widespread bipartisan criticism, and her stock has been falling ever since. Look, that was sort of the classic Kristi Noem speech, very populist. She reminded us that she was in these commercials, and I remember watching some of them when she dresses up like a plumber and dresses up like a blue-collar worker.