 And if you're not making a ton of money, you're definitely feeling it. If you're a family of four, you got your little kids in the house. Can you imagine? I mean, my operations manager, Whitney, went to Chick-fil-A the other day. She has two kids. It's $46. And one of them only got mac and cheese. $46 for two combos. One kid's combo and one mac and cheese. That's outrageous. And people are feeling it. And that's why...