 in our thinking about you know the things that we enjoyed from places like disney or other kind of things and trying to build it in as much as you could into the senior living world with that and and so i think that's a lot of the things that we tried to do that would sort of make us different and the fact that we were owners we were taking the risk you know a lot of you know the fact that we could do this on our own and and try to make that a priority i think set us apart different because we were local because you know