 So we talk about small businesses a lot, Brian. For small business owners, there's often an extra step you have to take before you can retire. How do you wrap up your company's affairs? You can call that your exit plan. How does your business's goodwill factor in when you're ready to sell? Yeah, goodwill, that's a tough one. A lot of people get confused on personal versus enterprise goodwill. Okay. Personal goodwill. What is that difference?