 But to be successful, whether you're in the business world, you've got to know your competitor. And that's all part of it. That's your preparation. That's putting in your homework, those kind of things. But, you know, you're in the people business, in athletics and in the field that he's in. And I think that's still communication and those things that we've talked about over the years. That's critical. And, you know, obviously he's done those things and has that background, which is really –