 But I was genuinely regretting not being on the air for the simple fact I knew this South Bronx rally was going to happen. And, folks, you can't do a show and say X matters and then when X happens, you know, forget you said X matters. What I'm getting at is we've only been talking about for the three years we've been on the air that campaigns are pictures and soundbites, snapshots and soundbites, right? Right.