 When you guys transitioned from mainstream TV to do real sports with Brian Gumbel, I really thought that was, at the time, kind of a, you know, what's this all about? You know, right here, you know, Brian Gumbel's leaving. Like I said, he's at the top of his game. Now we're going to HBO, which you've got to pay for now, and that type of thing. What kind of, what went behind the scenes that led to that?