 And he had sold 70% of his business, and they flew me to Atlanta, I guess, to see if I wanted to keep doing business with them. And I was impressed, and I heard this phrase, family office, family office, family office. I must have heard it a dozen times in the time frame in about a three-hour meeting. And finally, I called an audible, a timeout, and I said, what is that? They said, what is what? What is a family office? Well, Steve, that's when affluent people, I said, timeout, what does that mean?