 A broadcasting school up in Boston in the early 70s, you know, and it had that ticker thing going on, you know, and I'm thinking, wow, I'm getting to see stuff, you know, that only the news people get to see. That was fake news back then. And you've heard them say the ultimate goal is that everything that everybody believes is a lie. They know that they will accomplish their goal. I'm sure you've heard that before. That's right.