 Trey, I know that you and I went to the same school, University of Florida, go Gators. You and I covered, liked the same NFL team for a while, the Tampa Bay Buccaneers. There's football at all levels, very, very different. It's fascinating to me how college football, if you consider we are a nation, sports-wise, Trey, of elitists in the sense that we only like the very, very best. Women's soccer, more popular than men's. Why? Because we're better. Women's tennis, more popular than men's. Why? Because we're better.