 hire me because I was so successful at Pepsi and Coke and you know even a liquor business but primarily the beverage industry competitors were trying to solicit me get you know offer me more money and I was so loyal to Pepsi that I never even when I left Pepsi left the industry I would never even thought of going to Coke or 7up or anything like that and I think about what he used the analogy of the brands today