 A lot more than the price of other food, and it's making fast food feel expensive. And so these companies are doing whatever they can to try to maintain market share. And of course, you would rather get some customers in and make a dollar on them rather than keep your menu at a price where you would make $2 or $3, but not have that customer at all and lose more customers. So they're doing this thing. And what I wonder about as an economics nerd is,