 You know what I'm talking about with that? Like playing records that you shouldn't really be playing. And here's why. Let's say your competitor has a $500,000 a year promotion budget and you have none. And the record company says to you, hey, if you play this record, we'll give you 50 CD players. That's how that happens. That's how that stuff happens. You're put in a situation and then you become ethically compromised. Not me or Lee, but other people who have found themselves in that situation.