 This, by the way, I should mention, this was what the podcast that we just posted this past Wednesday is what this was about. Yes, alcohol sales plummet. Cannabis is bad for beer sales. Cannabis is very bad for beer sales. We're hitting all the major players. We're hitting big pharma. We're hitting organized health care. We're hitting big tobacco. We're hitting big alcohol. We're hitting all of the big groups. And this is why there has been such pushback.