 The majority of kids under 21, the first beer they ever taste, it's kind of like a very negative. Yeah, horrible reaction. Yes. So it's usually cigarettes and stuff like that, though, too. But, yeah, I would say that. So then you throw in the mixed peer pressure. Right. How much of that plays into it? Because that was cigarettes back in my day. It was like, you know, at the park. Mm-hmm.