 Why was it that Ralph Kiner and all those guys I grew up listening to, Phil Rizzuto, all those guys, you know, Red Barber, they, when the break would come, they would read a 60-second commercial live. Hey, it's a good time to go out and get a Budweiser. Aren't these guys capable of that? Of course they are. You don't think Michael Kay can read a commercial? I bet he can.