 Constantly. Whether looking at the phone, whether looking at the computer, entertain me. You remember the song. And so they're constantly entertained. And so the teacher's got to get up there with all these dry facts and hold their attention, and then they've got to be competing with the phones? Last fall, a study from the children's non-profit group Common Sense Media found that 97% of teens use cell phones during the school day. Who are these people talking to?