 You know, you have your parade, the week goes by, the cup is everywhere, pictures are being taken, stories about the cup, blah, blah, blah, blah. And now you are right into 24, 25. And you ask people mid-season next year who won the cup last year, and most of them won't remember. And it's just the difference between, you know, the recency that we talk about all the time. It's just like it's such a big deal at the time.