 it's just, it's always just been a family owned and operated business. So we can kind of put some of that to rest that it's not a bunch of investors that have been vested into our company. It's, it's, it's us around the table with Vicki Saturdays at 10 AM on W I Q O 150 shows per year, more than 30 years. That's a big, bad deal. It almost required