 he created it for himself it's a strap that goes on your cell phone to make it easy to hold on to and it's not like a pop socket so it doesn't stick up from your phone makes it easy to put in your pocket still and he had created this at home had his wife sew it together and then his daughter said dad why don't you go ahead and start making these and go ahead and patent this idea and so he did and now he's selling a ton of them so we sell those in our store so that's one of the few items