 FullImplantChoice.com. That's FullImplantChoice.com. Hogan's going to be on Monday. Hogan's going to be on Monday. What's going to happen today? We're going to go to the mattresses. Did you know that when you buy a mattress from a retail store, that mattress is being sold for the second time? What do I mean? Well, the manufacturer sells the mattress to the retailer, who in turn sells it to you with costs and markups for both parties.