 For instance, one of the biggest, MasterCard, may need a name change. I mean, not just Masters can have one. A name change for them could be costly. Next on our list for a name change is Service Masters. Of course, they need to be more inclusive, so maybe they could call themselves Have Mop Will Travel. The Masters Gold Tournament would require a new name to be more inclusive. Master Lock. The lock company conjures up all kinds of suppression. Master Lock.