 you, but for others around you. This is Chris from Healthy Hearing Now. Call today for a free hearing screening and consultation. The problem most people have is not that they can't hear, they just can't hear as clearly as they used to. Depending on the environment and who is talking, they may or may not hear clearly, especially in background noise. This produces a strain on the brain that over time can cause neurological changes and increase the risk for dementia and accelerated cognitive decline.