 Now, you think about that. You think about how the digital age has made life harder on losers in that regard. Yeah. Because they can't hoard content and benefit because of it. In so many ways. Yeah. And they can't... You had your nerdy friend who knew... He could memorize names and dates. He knew everything. Now, you just Google it. There was one guy who pulled it off, and now he lives in a life of...