 And they need motivational direction. And so Dallas took off. It just blew up. And all of a sudden, we were like double the size in no time at all. And then after that, we had people complaining that we needed something down in San Antonio and Austin. So we opened up in San Antonio. Then we had people complaining it was too far to drive from Austin to go to San Antonio. So we opened up in Austin. We have people that started accumulating out on the West Coast. And Phoenix seemed to be a great place to buy. So everybody was buying in Phoenix. So we opened up in Phoenix. And then people...