 I sold thousands of juicers, but most people, when I'd go over and see them, the juicer was under the cupboard. Number one answer, they didn't want to clean the darn juicer. They didn't get the results. So we made a power. I learned to meet people where they're at. I found Dr. Scott Treadway. He was a former Marine, and he had basically studied in Indian Ayurvedic traditional medicine and Chinese herbology and Western herbology, opened up his own practice.