 I created my glucosamine cream to take that cream, apply it exactly to where it hurts, rub it in. It goes in instantly because I wanted to give targeted relief immediately. Okay. All right. If you're in pain, you want relief now. Exactly. Well, how fast does your formula work? Within 15 minutes. Really? 15 minutes. It's worked for me, my family, and hundreds of thousands of other people.