 Our very special, very cutting-edge bioactive collagen peptides, you're going to swallow them. This is a powder. It's a delicious cherry berry powder. But the point is, you're going to drink this. You're going to love it. And what happens is these bioactive collagen peptides are absorbed very rapidly. 99% of them will be absorbed in 24 hours. So it's getting in. It's getting absorbed. Now, get this. 90% of what's absorbed...