 In this space. And it helps, right, that he's a damn good football player. A lot of the times in today's day and age, you're seeing it more and more. Players have podcasts. Paul George has the Podcast P podcast. Pat Beverly has his own podcast. The Kelsey brothers have their own podcast talking about new heights. So this is not something, you know, that is uncommon. And we normally don't hear folks complain about,