 You die, and the business goes with it because all the relationships are wrapped in that. That's a really hard conversation. Because it's their baby, right? We've talked about your baby's ugly. That's essentially saying your baby's ugly, and it's everything they've worked for for 20 or 30 years. And it's an emotional conversation, sometimes a little frustrating for the business owner. But what he needs to do is figure out what you need. Maybe it's a year. Maybe it's two years.