 It's another thing to say, you know, by the way, you know, the Earth's been getting cooler in the last three or four years. Right. I mean, there are people who say that. They're obviously not watching the news. And you have in the book an example of it. Let's say you were to type in through Google or some other search engine facts about fracking. Yeah. What you might first encounter is something that looks like a fact-based recitation but is in fact an industry fact.