 Well, that sounded great, right? Stop the spread of bad stuff. That's terrible if you're in the business of getting as many eyeballs as you can to sell as many ads as you can. For as long as you can. Because engagement is a coin of the realm. The longer you're on, and the deeper down any various rabbit holes you go, the longer you're on. Therefore, you see more digital ads, and they can monetize it more rapidly. So the better course of action for Facebook...