 not just in basketball but in other sports because what it allows other folks to do is bring money into a community whereas the money was just coming vis-a-vis the athletes. Now it's coming vis-a-vis agents. People can't aspire to be agents who look just like the ballplayers. I think that that's one of the biggest things that LeBron has done. But the other thing is this. He's proven that as a critical thinker.