 it's sort of not as in demand as it was when she was talking about it um then she said you need to have a little black well i don't know what she did but um martha stewart was the first great influencer in in female things probably well she had that show and people she would say you need this you need that and everybody would go out and get it that's true and so it made a marketplace out of it but then it's sort of you had to be first