 I'm like, can you guys not just get everyone in the organization these books and figure this out or no? Well, okay, and I've got to let you run. I'll tell you this, Arthur Blanks, everybody who goes to work for the Falcons, he gives them a copy of Good is the Enemy of Great by Jim Collins, and he says, we set our standards high. We might not reach them, but we're always going to reach as high as we can. Great call. We'll continue. It's Infinity Sports Network.