 Think about it. Most brick and mortar businesses, how much do they cost? $100,000 all the way up to a million dollars. And it can take years to turn a profit. It's funny. Just earlier this week, I was talking with a buddy of mine in Arizona who's thinking of buying a subway franchise. And he was telling me it's going to be a quarter of a million dollars up front. And he says, you know, Michael, I'm probably not going to take a salary the first year. You know, hopefully by year two...