 It's been said that 50% of advertising is wasted, but it's hard to gauge what 50% that is, except for businesses using InsaneRadioDeals.com. They've been putting their gift cards and gift certificates into the marketplace, which are then a direct tracking mechanism to figure out just how effective advertising is. Plus, they've gotten additional ads to run across the Virginia Talk Radio network. To put InsaneRadioDeals.com to work for you, email ed at wiqoradio.com and visit InsaneRadioDeals.com.