 you know, four times or eight times EBITDA or, you know, 10 times. You can even do that in some industries, right? He might be at a two right now. Well, we've had some businesses recently. We've talked to him. He's like, I don't think there's anybody that would buy your business. And it's a really hard conversation because your sales are flat. You don't have a marketing plan. Super unique business. There's no succession plan. You guys are the, you're the, you're it.