 Um, I would say that I wouldn't, I wouldn't limit it to that. I wouldn't say that because I think that is being disingenuous to how talented she is. Like it's not just, uh, because Caitlin Clark is a white female that can play or whatever that she's marketable. I say it, it, it, it kind of touches on a bunch of different things. I would say one, Caitlin Clark is a phenomenal basketball player and Caitlin Clark played in a place where she was able to build up her brand. Uh, Iowa fans are rabid.