 Grimace is purple. Yeah, Grimace is purple. At this point, I mean, but just in general, the fuchsia didn't work. Like, lean into the purple. Yeah, you need more purple. Even before Grimace. You need a little more purple. But certainly in the, what is it, the AG era? Yeah. After Grimace. After Grimace, yes. You can never go full purple, though. No, no.