 until it was exactly everything we dreamed it would be. I can confidently say that Trouvé is the first of its kind in the world to come up with this concept to really execute on such a high quality level. It is luxury at an affordable price. It is the top craftsmanship. You can feel the difference in the rings. And I was really honored to stand up in front of a big buying organization and show them and it's wowed the industry. Having low income can mean making tough choices.