 This year, Lucchese Midland is giving away a pair of boots valued at $1,000. Midland Meat Company provides the highest quality meats directly from their own cattle on the Scarborough ranches. And Lucchese Boots offers an extensive selection of both men's and women's cowboy boots, casual footwear, and stylish apparel. Register for the half a beef online at NewstalkKCRS.com under the contest page or stop by at 2600 Loma Drive and the half acre in Midland, the 1101 Washita.