 And the Hackery Flackery Doc. Is that right? No. Not even close. Well, kind of. Thank you, Gordon. Kind of. It actually means publicity or promotion. Oh, that's stupid. As in, flackery is an important part of any product's success. Oh, I like yours better. I do, too. I really do, too. Get some sympathy. Where's the affirmation? From time to time, you have to go to a chiropractor to get adjusted. That's true. Wow. In this world.