 as a thoroughbred racing at a racetrack, and obviously Collinsworth lost that race, but we got press. We got a big crowd for that deal. When I was at Monticello Raceway in upstate New York, Monticello, New York, I had two elephants racing on the track. I got a lot of people there to come in. And when I was the PR guy for the Fort Lauderdale Strikers soccer team in the North American Soccer League, we were on a 4-5 game losing streak. I had a team of psychiatrists talk to the team. You know what? We made the front page of the Fort Lauderdale News. So you've got to do stunts when the team needs it.