 And if those things are missing, we can't motivate people at the individual level. If we don't understand their temperament, we're going to miss things as well, too. And if they don't realize they're going to be the best version of themselves through the activities there, they also are less interested. I know I just squeezed a full day in about three minutes. Appreciate the call, Mark. Thanks so much. Dave, what else should leaders consider in order to create a motivational culture that actually lasts longer?