 Because they can say, hey, we're not going to allow your site to get traffic. And they can basically turn your site into a money losing proposition. They did this to me. They did this to OutKick after I interviewed Trump for the first time. And we had a ton of super positive stories about Trump. Our traffic vanished from Facebook, from Instagram, from the big social media companies. They basically just decided we're not going to allow this to be distributed publicly.