 For a long time we just did what we had and blah, blah, blah. Now we're trying to kind of seasonally touch on stuff that's coming right around the corner, give you some time to see what we're talking about and go use it and work on it, that kind of thing. So we'll start talking pretty soon about your dove goods and things like that. And I just, you know, July, August, September dove season. October opens bow season.