 But the other part of it is, and this is even bigger than instilling the culture and what our identity is, right? Which still is amazing that he's been the head coach this long, we don't have one. Yeah, it's not like when you bring up Harbaugh, for example. You know what kind of identity, win or loss, what you're getting. There's a focus. Even with Klinsman, it was, okay, the identity was, this is Klinsman's team. And his decision, okay, he may like it or not like it, but that was what the identity of the team was. And he'll find every quasi-American that you've never heard of.