 And then your buddy wakes you up at 7.30 in the morning and is like, yo, you got to get off my couch. You got to go home. And that's how you go home. I feel like there's an enormous difference in those early morning hours. And again, this can only really be done on a Saturday morning or a Sunday morning because of the going out the night before. But quite the different audience that's coming home at 5.30 in the morning as opposed to the one that's coming in at 8.30.