 I mean, without doubt, their high hopes. It's part of the deal. They've been able to kind of separate by doing that. So, yeah, I mean, there's all kinds of stuff. This is what it is, and these are the conversations that they're having in front of offices as they're trying to scrimmage around, hey, where can we stack on the landscape? How can we get better? What are the places, positions where we need to address going forward to help us close the gap on the contenders? Or if I'm a contender, to stay one step ahead of the people that are vying for my spot.