 In the early 1950s, citizens of New Salem, North Dakota, wanted to do something to honor the importance of dairy farming to their community. They lived in the leading dairy county in the state, and the black and white Holsteins had become the moniker for the town and mascot for the local high school. It was quite a project, and at that time the cost was a little over $40,000. In the 70s, $40,000 was a lot of money.