 Binged every season of American Horror Story that Sarah Paulson's in. And now when she's in a play, they're going, oh, she's on stage now. I'm going. The folks who binged Succession four times over are sitting there going, Jeremy Strong's in a play. I'm going to that. I don't care how much it costs. It's event theater. Event theater has always been there. But I think the nature of who is part of that event theater now has shifted a little bit.