 I sitting next to them is sipping an $8 beer. It doesn't work. So I think there's gonna be a lot of establishments that don't wanna play into this downward trend or whatever, or have fun with it. They've gotta sort of uphold a standard, if you will. Let's also be honest here. There are a lot of beer aficionados who have no use for a beer like Miller High Life. I mean, you go to a website like Beer Advocate, that's a serious beer geek site.