 I've always thought that that's the best way to get people to watch what you're doing, is to give them something that they care about, that they're passionate about, and that they can't get anywhere else. And then you went to the big time, CARE 11, was known as WTCN at the time. That's right. What were those early days like? I got the job at Channel 11 when I was 23 years old. Wow. And I started...