 I remember the first interview we had. It was with the BBC. Yeah, BBC World Service. I was working in the office and Anne-Marie called me and said, yeah, is it possible to come home a little bit earlier because we have an interview with BBC World Service. And I thought, well, what a joke. It's not serious at all. And then to my surprise, it was very serious. And that's actually how it all started, an invasion of journalists, photographers, film crews, etc.