 For what? To make less money? Now, obviously, top-line revenue matters for business growth. And theoretically, if you want to make this more layered, you could sacrifice profits while you're growing and eventually create efficiencies, reach economies of scale, and then have this fantastic business that's also very profitable and much larger. Of course. But I've met with many business owners, like more than I can count over the years, who 20 years in,