 Lou will make sure the scales are tipped in your favor. Call 800-230-2777. Big Lou will answer your call and work to fit you into a term life policy that you can afford. Remember, Big Lou's like you. He's on meds, too. Call 800-230-2777, 800-230-2777, or BigLou.com. One of Florida's favorite sons is about to have a well-traveled highway named after him, CBS's Peter King explains.