 I'm speaking with creative planning business advisory services consultant, Adam Tillman. How about an example? I think you've worked with, I recall recently, a client in Arizona. Share a little bit of that experience. Yeah, that one was a little bit unique. The family business was heavily, the underlying asset was land out of state from where the owners live today. Pretty significant value. And we were brought in to really not help from a commercial real estate sales standpoint, but help to just think through strategy on...