 Zakir Starmer's leadership rather than the hard-left Jeremy Corbyn is a sort of viable alternative, although they're not exactly bubbling with enthusiasm, Oliver. I mean, how big a blow is this for the incumbent Prime Minister Rishi Sunak? It has echoes of 1997 when the Sun endorsed the Labour leader Tony Blair. It does somewhat, but I think if Rishi Sunak and the Conservatives received so many blows, Oliver, if you think about it, if it was a boxing analogy, a boxing metaphor, Rishi Sunak is there, he's been in the ring,