 That's a troubling cultural and political shift, and I think Hulk Hogan he harkens back to the era where everyone loved the American flag. And I would argue, too, and people are going to get fired up about this, Hulk Hogan may be the greatest sports entertainer of all time. I don't know who else you would put on that category. Now, again, I'm not saying he's Michael Jordan. I'm not saying he's Babe Ruth. I'm not saying he's the greater... You didn't say athlete. You said sports entertainer. Sports entertainer.