 Speaking of getting money online, I thought this was interesting. The Wall Street Journal writing about social media influencers and how they are not getting rich. They're barely getting by, with a few exceptions. But, like, thinking about, I'm going to be an influencer. Look at Mr. Beast. It's like saying, I'm going to learn to play an instrument. Look at Beyonce. Yeah, yeah, yeah, yeah. Yeah, it's just, it's not realistic. And platforms...