 Only 2% of those polled referred to themselves as Latinx, while 68% called themselves Hispanic and 21% favored Latino or Latina to describe their ethnic background. According to the survey from Bendixson and Amandi International, a top Democratic firm specializing in Latino outreach. More problematic for Democrats, 40% said Latinx bothers or offends them to some degree, and 30% said they would be less likely to support a politician or organization that uses the term.