 There you go. You're talking about everybody's Super Bowl. And it goes back to something we were talking about before, right? When you're in a spotlight kind of situation and trying to find those eyeballs, trying to find, you know, when we meet it out with NIL deals and everything else, it's like for opponents, yeah, it's a big game because they know there's a lot of folks. The love-hate, we talked about it earlier, you know, with baseball.