 then became Peyton Manning, who then replaced him, and his father's even a bigger icon. Those moments in college football you can't replace, and so it's special. You talk to Georgia fans, they still talk about Herschel Walker and some of the runs that he did. And so that's kind of multi-generational legacies. It brings families together. I'm sure you know this. You go to a college football game, it is a family outing. And somebody asked me this earlier on a radio show this morning. They asked me, what's it like at the convention? And I said, joy.