 The reaction was. Yeah, no, it's remarkable. I'm not sure. I didn't predict it either. Who could have predicted this, really? And we think about where the Main Street media is, just pouring gas on that fire against President Trump, stirring up the 91 indictments, the trials and so forth, stirring up division. And now where's the Main Street media at? They're out there now challenging Joe Biden. I mean, this is something that none of us would have predicted. It's a moment we've got to capitalize on, Brian, though. And here's one of the concerns I have.