 Well, we actually had a chance to talk to one of the founders of this whole thing. It's a brother duo, and it's George and Richard Shea. And I'm glad you asked questions like that because we got an opportunity to sort of delve into, suppose you want to be a professional eater. Right. How does one, you don't just show up to Coney Island on July 4th and say, I'm your guy. I want to eat those hot dogs. Like you got to go, you got to pay your dues. Yeah, you have to qualify. This is like the Olympics of eating.