 We talked, Richard Shea was on the show on Wednesday morning. This is before he was getting set for the actual event. So this happened before today's activities, obviously. But this gives you some insight into how this all comes to be. Well, we didn't create competitive eating. That predates all of us. And I would argue it goes all the way back to the cavemen when, you know, dead of winter, a rabbit walks in. That was probably the original competitive eating situation. But what we did, George and I, is sort of made a sport out of it. And we were blessed to have Nathan's Famous out in Coney Island.