 You know, there were some conversations a few years ago about declining ticket sales in the stadium when they play cupcakes. And, you know, that's just part of the way it goes, blah, blah, blah. Well, I don't know that that is part of the way it goes because I keep thinking about what it's like to go to games. I've been to a bunch of games at Ohio State. And there is a different vibe to that whole thing.