 Where Isaac grew up. I guarantee you there's a small AM radio station that does high school sports in Rutherford County. I guarantee it. AM 590. There you go. There you go. That's exactly what it is. I mean, that's... And they do the high school sports. And one week they might do RS Central. The next week they might do, I don't know, Chase High School or whatever it is. So, yeah. That's why it's important to keep it. So those stations are still always going to be relevant.