 Yeah, I mean, think about each and every single one of you. You're probably a lot more cautious with your spending. And as a result, Target reported a 1.7% decline in annual sales, which was the first decline that they've had in seven years. And they attribute that to inflation as well as higher credit card costs. So, I mean, I think that is the big thing to just, you know, buyers are be wearing a little bit more these days when it comes to where they spend their money.