 You can't just put anything out there. I mean, look at those socks. You wear those socks. Yeah, I mean, you can't just put anything out there, right? You can't. It's like a bar saying, hey, guess what? We're having happy hour, and everything's going to be half price off. Yeah, but your food stinks. Yeah, but it's half price. But it stinks. I'm not going to come back. Yes, I don't want to pay full price for food that stinks. I don't want to pay half price for food that stinks.