 even if it drives many subscribers away. We've all heard the saying, a rose by any other name would smell as sweet. Well, it's also perhaps true that a bad deal smells bad, whether you call it cable or whether you call it streaming. And from a consumer standpoint, it's like the line from Lewis Carroll's Through the Looking Glass. It takes all the running you can do just to keep it in the same place. For most of us dealing with modern TVs these days, we're rather rapidly falling behind instead.