 Yes. So, I mean, like if you've had the same haircut for a while and you're like, you know what, I'm going to change it up. I'm going to get it short. I'm going to add some highlights, get a blowout. It's that look good, feel good, play good thing. Who hair? Who dis? That's right. Right. And so it's just it's we took some elements of our older logo, which we had rebranded about five years ago. So now, again, it's just simplifying it.