 an internet website, right, that they do, how well they handle the call, what's the quality of photos, what's the order of the photos, right? There's all these things matter. Now your first showing happens online, so you gotta make sure that you have something that really differentiates your property in a big way. What's your pricing strategy? What's your negotiation strategy? All these things matter so, so much in terms of what people are understanding.