 Definitely the thing to do there. And so, you know, we're having this conversation about inflation, obviously, and you might be listening and thinking, OK, well, that you know, I know how that affects me. If I want to go out and have some fast food, it means that my fast food is going to cost more, which means I either have to just pay more or I have to change my plans and go make a meal at home or whatever. All the different options we were just talking about. Right.