 Very true. And so I'm glad that Fort Mill kind of explained the difference there. And again, keep in mind what's going on there in TKK. In TKK, because we have them on this show once a month. Gretchen Kaler. There are so many ways that they get out information, email, text, the app. The app is a huge one. If you don't have the app and you live in TKK and this is the first you're hearing about this, you might want to download that app today. But they push out all that information on so many different platforms because people consume information in different forms now.