 If that happens, Collins, just say, you know what? Yeah, that's true. What are you going to do about it? And if you turn it back on them and you make it you turn it into a funny situation again, you look bigger. They look smaller because they don't have anywhere to go after that. Well, most of the time it's other people's insecurities. They're trying to make themselves feel better by poking fun at someone else. You know, I I thought Richard Simmons was brilliant. I mean, he was entertaining. I mean, he found a niche in the market niche.