 the arena that they play in would be packed with people that are watching it and cheering it on. And over time, once that seed is planted, all I'm saying is that once that seed is planted, it's only going to get bigger and bigger and bigger, the normalizing of what that means. So that to me is like the slippery slope is started in a way that I think the acceptance for the next generation is going to be far different than it is for the generation right now.