 Alex, let's write this down in the commercial break so no one steals our idea. I know. I will say, though, the military, we brought that up. Even our first responders, law enforcement, they do a controlled environment. How do they control their adrenaline, especially SWAT? Absolutely. I've always thought, how can I control myself in the moment to panic? And it's not just a panic attack. You're in the most stressful environment that you can't predict. How do you control that?