 Okay, bottom line, and I'll give all the credit to Van Jones, but Scott Jennings gets some for tagging in. Okay, he has managed to change the conversation, Donald Trump. And they did it, one, by putting a coat of grandpa on him this week with the optics we saw. Obviously, the bigger benefit was the humanization effort that took place in the aftermath of the shooting in Butler County, Pennsylvania. But the biggest thing they did was project a strength that Americans are dying to feel.