 You've got these players that are ranked tops in the nation. And we've had this for quite some time. But when Kaitlyn Clark does what she did with Iowa and Angel Reese makes a name for herself, and we're having these primetime battles where the entire sports world is now invested, and it's the number one topic on ESPN. I mean, think about that. It's the number one highlight they show when ESPN starts. That's never happened. Right.