 and basically getting them acquainted. We are the first stop. He's taking them here to RHI, upstairs to CN2, and then he'll take them to the Charlotte TV stations later today. So our news partner, Channel 9, SOC, and CNC, BTV, I think it's pretty cool. Because these guys here are so crucial to what we do, these PIOs. And Lucas is far better to talk about this, him being in news, a lot longer than I have. But when...