 you were kind of just getting the same message from advertisers about what exactly you're supposed to look like or you were just seeing that stuff all the time. And now it can be very targeted to you in a way, but it's also kind of hard to know. Like I always joke that during the pandemic, I genuinely had no idea what to do about jeans anymore because I wasn't seeing anyone. This isn't really problematic misinformation, but it nevertheless is not knowing because you're not seeing people in real life and the Internet is very big. I like how you said kids now can be the dividing line if you have children, right?