 As a for instance, I don't think you and I've ever talked about it before, but we partner with a company called Synergy and Synergy catalogs every game on our circuit. And every college in the country has a Synergy membership, as do the NBA teams. So if your son was playing, he was a shooting guard and he was being recruited by Clemson. Clemson could type your son's name in and say, I only want to see his offensive touches. I only want to see shots in his face.