 All those parents out there who are so disengaged, getting upset because their kids aren't performing, and they're part of the problem. Well, and they're also part of the solution. Is that true? Very much so. So how do we leverage that? Yeah. And how do we get to know these families? How do we understand the situation so that when we meet them where they are, we can help them level up? Yeah. How can we leverage partnerships locally? Right. You know, because...