 But let's just say it happened. And a 22 year old shows up and comes to Fox Sports Radio. And all of a sudden it's, hey, we got to give this guy a primetime. And he goes on in the mornings, whatever it is. Like I said, and because of this, Fox Sports Radio say, hey, guess what, guys? Our advertising is now being sold here and here. And guess what? This means everybody on the station can make more money.