 Yeah. Pushing it hard. Pushing it hard. Pushing it hard, yeah. Well, Nick, how is this for you to be doing this a year later? Did you all ever think that this would take off? I mean, your whole local focal every week, putting it out there and everything. What do you think, Nick? I kind of saw it based on, you know, Ashby Stokes had been trying for a long time to get anything local done.