 More people now go into Vegas games because, hey, Kelsey Plum is more popular. Sold it out. Asia Wilson has been a star. She's getting the shoes. Like all of those things are in place. New Balance signed a big deal with WNBA today, too. Right? Cameron Brink has been in a bunch of those ads. But it's been a big push, right? It might have all been gestating, but Kaitlyn Clark's the one that made it pop.