 entertaining stuff in some aspects. But we started this right during COVID. You know, there's a lot of uncertainty in the world. And we said, you know, let's give this thing a whirl, see what we can do. And I asked some advice from Tyler Cupp and Mario Washington about how to get started. And they're both with OTS as well. And they gave me a little bit of advice. And we started this thing up, and it has been going hard ever since. And it's just...