 So here, Radio 1 Charlotte, you're handling all of this outreach and the PSAs and all this stuff. But the organization that is near and dear to your heart is the Alzheimer's Association. When I got back, you asked me, hey, what do you think of the Alzheimer's Association? I'm like, I've been donating money to them for 20 years. I'm a big fan of their work. And so I got plugged in immediately with what you were already doing. Because you bring your heart to work, too.