 So Richard, we're in the middle of an Olympic year, and we're watching the Olympic trials just about every night, and you see how people have to qualify to make the actual team. We always focus in on the hot dog eating contest on July 4th, but probably don't think much about what goes into actually getting on to the stage itself. If somebody's out there, and they're listening to us, and they say, well, I can eat hot dogs as well as anybody, and you want to get into the professional side of this, what's the entry point?