 It just – like, look at the PGA Tour. When Tiger showed up on the PGA Tour, right, these guys were smart. Was there backlash? Was there, I hate Tiger Woods? Was there no – because very quickly it was, oh, wait a minute. He's not going to win every tournament. And wait, after a year or so, the purse for this event was like $3.4 million. Now it's $5.7 million. Now, wait a minute. I can –