 Doesn't everyone need to feel mattered? Like they matter? Doesn't everyone need to feel loved? Don't you think? Sense of purpose. Don't you think that that's what increases the happiness? Bernie's chiming in like deep thoughts from Jack Handy. A sense of purpose. A sense of purpose. I've never heard you say a phrase like that. Yes, Beth, a sense of purpose. What has happened to you? If you make people feel appreciated, loved, as if they matter, and you don't say things like, keep going.