 plain and simple, cut and dry, like it or not. I remember one of the first sermons I ever preached, and I said, hell, and at the door when I went out to meet the people, when they went out, a man shook my hand and looked at me, and he said, we don't say hell in this church. And I said, well, maybe I'm in the wrong church. Like it or not, believe it or not,