 Nobody, nobody. Watching stories is good. Then I say, how many of you use TikTok regularly? Almost everybody. How many of you wish TikTok was never invented? Almost all of them. Wow. They see because they see it. And I say, well, why don't you get off? And they say, well, I have to be on it for everyone else's. I have to keep up because people are talking about the latest TikTok thing. I have to be in the know. So it's a collective action problem.