 with all the WNBA talk over the last month, Jason, of when the fever, when the sky play, heroes and villains. Missoula gave us the great quote, the Celtics coach saying, yeah, you're a villain in somebody's eyes, but if you're the villain, that means they're watching, right? You want to be loved or hated. You don't want people to be indifferent. And for Colorado football, whether people jumped on board and jumped on the bandwagon there of what Deion Sanders and his sons and Travis Hunter are doing,