 I'm constantly... I see something like this and I think we still have a problem because things like that are going to get even more out of hand, I think, in this new era of college football. You've got Oklahoma and Texas going to the SEC. You've got Big 12 games that could be for playoff positioning or knocking teams out of the playoff. ACC as well. I feel like there's going to be juiced energy. I feel like constant juiced energy when it comes to college football and beyond. So to me...