 The same conversations we'd have on a golf cart at Fripp Island. We'd go back and forth, and it has really grown organically, and it's become a big piece of our lives by this point. So you started this in 2020. 2021, at the beginning of 2021. 2021, and we're now 2024, so you're three years into this. Yes, sir. And you're doing a different show every week? Every week, every Sunday at 9 p.m., a new episode drops.