 what does that look like? Is there a trend that's going up, or are things getting better since the JuulPod crisis? Well, you perfectly framed the question there, Rich, because it has been getting not just better, but dramatically better since the Juul vaping epidemic in 2019. And if you remember back then, President Trump was being asked to ban flavored e-cigarettes. But he did something a lot smarter than that. At our urging...