 Here are three ways to begin that process. All right, what's number one? Number one is just called an asset-based valuation. This is simply your total assets minus your total liabilities. It's the simplest and the weakest form of valuation. It gives no credit to your customer base, your company reputation, or your value of the organizational wealth. This is basically a bankruptcy sale, not your first choice. This is common among heirs, and it should also be your last resort.