 Yeah, that's right. And they say that about 1500 of them have already seen those price reductions and they'll do that total of 5000 products, as you say, over time here. But the cuts are in addition to the overall commitment that Target says it has to offering people, you know, fair prices and lower prices on different brands. But the price cuts are a response to inflation, they say, impacting household budgets. And that prompts consumers to really be tightening the belt.