 It is. It's a huge factor. I understand that it's a story, but it's nonstop coverage. It blows my mind that 55th overall is getting 50 times the coverage as the number two overall guy. The number two overall guy is a non-story. It doesn't even move the meter at all. Yeah, I'm not surprised at all by that. That doesn't surprise me one bit. I mean, one guy is known and the other guy is not known.