 And the thing that makes it have so much more complexity or what really makes it breaks that aspect of the home sale is it has to do with humans that execute all those different points, right, of the home sale or the home purchase. And so if you choose a great human who has a lot of attention to detail, who is obviously very, very good at what they do and has the right skill set, then you have a competitive advantage and you sell the property faster, get more money for it. Or if you're buying, you find the right one, get the best deal. And so I just share that over and over because everyone seems to –