 But, you know, there they had the smell and, you know, you were out late after midnight and it was just such a cool experience. It made watching the movie so much better. Yeah. And that's the thing. In the age of streaming, that's where I think we're hurt the most as Americans. Yeah. One is it cheapens the value of content because there's so many new movies coming out and so many new offerings. Just the word content. Yeah. You know, did Steven Spielberg make content? I know.