 Yeah, true. I remember at some point in our career, somebody asked us what were our favorite toys growing up, and I thought about it for a second and answered books. It's not even close. I had a room full of books I read constantly, and I still love doing it, although now it's mostly tedious, depressing news. How many people will answer that question in the future when you've got either video games or social media or TikTok? I mean, if the average kid is on TikTok six hours a day, that's six hours you can't be reading.