 And they live in a feel-good world now. So, you know, do you meet them where they are with a feel-good message and, you know, lead them into the deeper wisdom that you and I may have grown up with or, you know, greater discipline? How do you... It's like the story of the prodigal son, right? The prodigal son came back and they, you know, they slaughtered the fatted calf. I'm just glad that he'd returned home. So I hear what you're saying that I think that