 And they're adding so many little things in the college football one. It's just clear how much effort they're putting into it. Like, I'm seeing some, like, they're even putting in those, like, stickers. You know, the spirit stickers that players in college get when they have a good game. They're adding those in the game. It's like if you start a franchise with USC, say, then your players gradually over the course of the season. USC is a bad example. They don't have stickers. But Ohio State. Yeah, there you go. They get more Buckeye stickers as the year goes on.