 But you know the way that you solve the problem? Don't have them. If you don't have a taste for alcohol, I remember when I was going to school, college, I had a friend, he hated the taste of scotch, hated it. It was like, but he wanted to develop it because socially he thought it was a good thing. You know, I'd sit down with the bankers and, you know, all the, the Wharton School of Finance, they want to have dinners with bankers, right? That's their big thing.