 I was telling the story that the chairman pulled me aside, Pat Battle. Actually, his dad was Bill Battle, the coach at Tennessee, if you remember back, maybe before your time. But he said, this doesn't look 10 years old, and what you guys have done is amazing. Yes. And then Peter, the CEO, said, we've been trying to get this team for years, which they did. The timing was right. But to your point, too, on the merchandising, I think it's really important.