 I'm over the Dion hype. I love Coach Prime. I loved what he did last year, the attention. You got to do that. He's a marketer, man. He's a businessman. He said from day one, this is about business, not business. He said this is about business. He knew what he was doing, bringing in different celebs and stuff like that. They got the attention they needed. Once you said, once all that goes away, you got to buckle the chin strap, and you got to snap on your shoulder pads, and you got to go hit somebody. It's a physical game. It's not a talking or a mind game. I think nine and four is safe, and I think that'll affect –