 And I think that's where, you know, you kind of have a sick care and well care, right? We want to focus on wellness. We want to make sure that's there. If you need an elective surgery, we want to be that place to do that. And that's why, you know, they're all called patients, right? You know, healthcare workers, like, they take care of their patients. But we have to realize that those patients are also customers. They're very educated. They know how to look for research. They're looking for quality. They're looking for access. They're looking for convenience to get in and out. And so we have to realize that. So we need to make sure...