 I mean, who does that, right? So the 24% of people who are like, yes, let's keep doing this, I don't get it. But anyway, for the greater than three-quarters of Americans that do get it, haven't exactly felt like celebrating. Or maybe better stated, you've got a lot of folks that just can't afford to celebrate. I mean, after all, you've got to be making 21% more money today to simply afford the same stuff that you bought four years ago today.