 And all of the things that are more likely to be around at some level of permanence, you know. So, yeah, you're out there creating your own players at some point. You're recruiting all over the country. But really it becomes even a bigger bond between you and your school. Like the battle to get the best recruit to come in becomes something that you actually feel differently because you're battling it on the video game. I believe all of that is very real.