 How do you turn a wild dream about a new kind of biology into a $10 billion company? We didn't have a particular technology. We didn't have a way of making money. It was a great way to start a company. I highly recommend it. How do you sell millions of dollars worth of dog ramps for wiener dogs in the middle of a pandemic? We're working with 400 influencers, and the majority of them are actually not a person, but it's actually a dog.