 Because they would call up the CFPB, Consumer Financial Protection Bureau, right? And they would call the CFPB for clarification on what was or was not allowed for advertising. And so they'd want to stay within the law, so we want to do some advertising. Okay, what do we need to do? What can't we say? Whatever. And the CFPB would flat out refuse to answer them, would not give them an answer.