 having had, they've had, you know, for decades, a hot dog eating contest on the 4th of July. And over the past two decades, or I hate to say it, more than two decades, we've been able to elevate it to part of sort of our 4th of July holiday. And it's along with the sport and the competitive eating that goes on and the great men and women who compete. It's a true celebration of independence. And there's a lot of color and red, white, and blue in Ballyhoo.