 It's the reason why we didn't get bonuses for like a decade. It's because we paid for it. We would... No, for real. Back in the early 2000s and such. Yeah, it cost a lot of money. We would lose money on the deal. It's been the WBT Sky Show since 1976. But for some reason, nobody wants to call it that. I know I can be petty on this, but, you know...