 Or in today's terms, Al Michaels, Joe Buck. That's who I wanted to be. I wanted to be the most famous sports play-by-play guy in the country. That's who I wanted to be. Because my theory was, love Howard Cosell or hate Howard Cosell, love Joe Buck or hate Joe Buck. Everyone knew who they were. They did all the biggest events and they were the highest paid. That's what I wanted to do. And so...