 As Paul tells us in the 12th chapter of Romans, we are not to be conformed. Be not conformed to the world, that is the world's system with its values, but on the contrary, be transformed from within by the renewing of your mind that you may prove what is that good and perfect and acceptable will of God. The world tries to force us into its value system, and it has great allure because we're attracted by it. The world tells you, look out for number one.