 And it's a story that has yet to be told, right? We're still sort of even trying to figure out what this narrative is. It's been with us forever, throughout recorded history, way beyond it. You know, cave drawings and things of that sort. It's always been here in one form or another with us, right? But now, now, this is actually becoming a reality, you know? So we're breaking out. Like I said, the stories we tell about ourselves...