 to do this thing and then create a new champion so that there's a new challenger for Joey Chestnut to go against that has something behind him that people think is a failure. And, of course, he probably gets boat raced in the thing, but it creates another matchup. It creates another thing that you can potentially sell. Well, wouldn't they just have brought Kobayashi back, though? Well, yeah, obviously. But I'm just saying, like...