 which is why you don't see such a great outcome all the time. Or many people just drop, drop, drop the price like crazy until someone just comes and buys it. And so I was like, there's got to be a better way to do this. And so what I did is I looked at what people did outside of real estate, other businesses, and said, how do we treat it like a real business and have predictable results on the back end and be able to make sure we have a team of people to help, you know,