 He said he wants to step out of only automotive, and we were the first company that they actually did something with outside of automotive. I said, well, Dave, I have those 400,000 cards here. I'm being told it's not very scientific study, but, and he said, well, give them to me. We'll see what we can find. He came back and said something very interesting here. Whenever the first contact was good, that means sales or reservation, doorman,