 How much of the inflation of consumer goods that consumers are frustrated about is necessary for these companies, and how much of it might be taking advantage of the situation to increase profits? Do we have any sense of that? That's a really good question, and it's a difficult one to tease out. It's definitely true that in the past few years during the height of the pandemic and as we emerged from it, there were higher costs all around. So those costs came from no...