 football city usa kickoff powered by champion services it gets underway at four o'clock on that friday august the 16th from the rock hill coca-cola broadcast center it's gonna be a good night can't wait it's gonna be a lot of fun so that's on august the 16th by that time school would have been in session for what almost a week and a half a week and a half yeah yeah we're less than a month away from the first day of school