 Talk to your dad. Your pops is creating this situation. So it's interesting because we feel it in the college football community, something I've been lucky enough to cover for a long time. And at Yahoo last fall, one of the things I was doing was reaction videos to the biggest moments on Saturday. Well, after one week, we saw that the numbers flew through the roof. All we had to do was say Colorado's name and the numbers flew through the roof. That's real.