 and how long are those businesses going to operate that are selling the $15 sandwiches? Yeah, and that's a big thing, right? These poor small businesses especially, they can't do much more, right? I mean, there aren't too many levers they can pull, right? They can maybe make it a smaller serving, right, which then keeps the prices lower, or they can increase prices, and then it pushes the consumers away, right, the customers away. So they're pretty limited. God, my goodness, those poor people in California.