 well, we've talked about it many times, but I think that's what turns people away. When you get 10 mailers from one candidate that says, you know, candidate A sends you a mailer that says candidate B is a crook and a cheat and a liar, and then candidate B sends you a mailer that says candidate A is a crook, a cheat, and a liar. And you get them both on the same day. Exactly. And people just look at it and say, well, maybe they're all bad and I'm just not going to vote. I think