 And they grew up with this stuff. They are the first generation that grew up with online porn. And I don't want to hear anything from older people about, oh, what are you talking about? When I was a kid, there was a playboy under my dad's mattress. That whole canard. I mean, if your dad had pornography under his mattress and he was allowing you to access it, then your dad was a creep. And I'm sorry about that. But that is nothing like this. Magazines.