 It's so hard. Even like I'm a big – I play a lot of NHL. I play a lot of FIFA. I enjoy those games. But you rarely see a moment where you say, oh, my God, guys, we have to buy this one because this is all new. And that's the advantage. Like I don't know this year's college football game the most hype we've ever seen. I think the real question is going to be next year. Are people clamoring to buy next year's version of college football or is this just a one-year wonder of everybody having to get it and then we'll find out that eventually it calms down just like Madden?