 So is this all, this is on the, these are very small margins, right? So when eggs go from $4 to $7 and you go, you used to spend $200, now you're spending $300. And these are all people, they live paycheck to paycheck. Most of the people we're listening to, I think it's, what is it, 60% of the country lives paycheck to paycheck? 60% of the country could not meet a $500 medical emergency. So we're looking at inflation coming down to 3.3%. What could you do to bring it down further to help those people?