 So Edwin Ellis, have you had enough of the hot weather? Manning, I think we could definitely turn this temperature up to about 75, and I would be way happier. Well, they've had enough of hot weather here at Nichols Store, and so now we have a Beat the Heat sale going on. That's right. We want everybody to come by, check out Beat the Heat, come in and shop with us. Look at all the great options we've got for fishing. New lures, new baits, new rods, reels, guys, everything you need to enjoy the outside fishing with the wife, kids.