 He was my color man in baseball. Think about that. And Larry Seip, the head coach, the basketball coach at Kings Mountain, he and I became pretty good friends. And he was always up at Carolina. And, I mean, it was just a thing. So AM radio, it's a very important aspect to Americana. And it's not the way of the newspapers, which are dead and have been dead for 15 years. It's not newspapers.