 The left, to borrow their phrase, is colonizing the Spanish language and turning it into something else entirely. So this goes beyond trying to bully Spanish speaking people into using a new word. They're trying to bully them into a new language. The irony here is that if, for whatever reason, the gendered nature of the word Latino or Latina offends you, there's already another gender inclusive and coherent and popular term that the people in this community use. Almost 70% of them prefer it.