 advertising or marketing you could ever do. They could walk out and say, you won't believe what they're doing over there. And that's worth a million dollars right there. I think so. I mean, once the community goes out and says, hey, you know what? I gave Piedmont a try like you did. It's worth it. It's right here in your backyard. We can do all the things you need. And you go and tell your friends and family. And next thing you know, they tell a few. And it becomes a health care pyramid scheme of positive feedback from your experience. But that's what we want. Come and see us and tell us how it went and tell your friends.