 It is true. I am living proof of it. PhD weight loss and nutrition can help create a personal plan for you based on what you like, what you don't like, and when you wake up, when you go to bed, what your work schedule is like. And so the idea is that you put structure into this thing while you are in your fat burn phase. And then when you hit your goal weight, you move into a maintenance phase where certain things that you were abstaining from now come back into your menu.