 Yeah, you want to serve people comments that they're going to enjoy, that they're going to like seeing, that are going to go along with what they believe. So we think of this as brave new world. We're all locked in our own little echo chambers. We have no idea how to talk to each other anymore. We're living in totally disparate realities. Okay, yeah, there's some truth to that. But this also reinforces some old wisdom, which is be careful who you surround yourself with.