 I mean, it's an unsustainable business model, and inflation, we have up a story on Newsmax.com, John McLaughlin, the Pope McLaughlin poll shows that the number one concern of Americans, 49%, is inflation. And, you know, there's been a 20, if you have a stock portfolio, whatever it is, minus 25%, because it's worth less, 25%, even though the value may be higher due to inflation, the actual value is a lot lower.