 Well, Sir Bob, the psychiatrist put that cake of swan on his couch and asked what was troubling him. And that little cake of swan looked up at him and said, Well, nothing's troubling me. I'm happy. I'm happy because I'm the newer, better white floating soap. I'm wonderful in the bath. I don't leave you with a taut, soapy feeling because I rinse away so completely and leave your skin soft and smooth. I know. I use it on my hands and they're getting so soft my fingers look like five peeled bananas.