 You know, I think it's interesting, back to the point about how many different networks are carrying this, and I think something new is going on here in that you have Fox saying we're going to simulcast CNN's debate, and you have, as Beth pointed out, NBC has Lester Holt doing voiceovers about a CNN. It's just odd, the cross-promotion, or really it's not cross-promotion, it's, you know, CNN's not talking about the other networks, but they're all talking about CNN. It's like necessary promotion. Right.