 And again, I'm fascinated by the media coverage part of this, the fact that CNN has sanctioned this, they're using their people, their logos on it, everything, and all these other networks are saying CNN's debate. When you calculate all of the views on this across all these platforms, is CNN then going to get on CNN, the network, and say, this many people watched CNN last night? Are they able to say, are they able to declare that ratings win?