 on everyone else, if that makes sense. Not just themselves, but they're so focused on inspiring so much talent, you know. Like Granger, when he started the local vocalist stuff, you know, being able to spotlight every musician in town so that people know when gigs are happening and when stuff is going to happen, and then culminating that with a live show at the barbecue festival that features musicians from this area that really allows them to be spotlighted. It's, um...