 Finding ways to explain the various risk and reward associated with different types of investments. And you have to understand, I think most people, unfortunately, don't understand. I know this. I don't think. I know. They don't understand the amount of risk they were taking. Go back to 2007. And if you could have sat down and explained to all those people that lost so much money in 2008 how much risk they were actually taking, I believe a large percentage, maybe all of them,