 It could be massive inflation that is hitting Americans. I still get shocked. I mean, Tina and I go to the grocery store about once a week, and so I actually do my grocery shopping. I suspect Joe doesn't, and maybe Donald Trump doesn't either. But I see what the prices are, and I'm stunned. I mean, I make a nice salary, but I look at that and I think, how does the average family get by when this is the cost of groceries? And we don't shop at the top-end grocery store either, just, you know, telling secrets. But there you go. Yeah, no, no, it's, no, and...