 Finally, I spoke with Jordan Matter, a photographer turned YouTuber. He now has 23 million subscribers on YouTube and makes a living off the platform. So how did you build your channel? So I started by doing photography challenges back in the day. And so the video was as popular as the person I was photographing. So if I was doing Charli D'Amelio, we'd get a lot of views, that kind of thing. And then I eventually transitioned over to working with my daughter because I was missing her. So I wanted to work with her once in a while. And then that became very, very popular.