 portability and ruggedness out there with you. The biggest and the coolest part about this thing is we really didn't make it complicated. We wanted to have a speaker out there for you that you turn it on, it pairs with your phone or whatever you're choosing to play music off of, and you're good to go. It's going to sit there and play music for you no matter what. We didn't want to have a whole bunch of features on there that made it confusing. We just wanted something that worked no matter what you're doing and was easy to