 And everybody's like, you need a hearing aid? I told you. And I'm like, no, it's not that. It was his accent. He said, that's that redneck transplant. Todd Hirschfeld said that. Dang, gotcha. So, yeah. So, well, you're so neat. You have such a cool career. I'm going to put you on the spot. What is one thing, one of the principles that you live by and how you approach your life and your business?