 You know, there are people... I have a stepson who served in the United States Marine Corps. And some days you'd swear that every fifth word is the F word. But, you know, that's the way he talks. I, about 20 years ago, said, I'm not going to swear. I'm going to stop swearing off air and on air. It took some practice. But for the most part, other than maybe damn or hell, which I think are kind of mild, I don't use the other words. I think they're rude, crude, and you can always find a better way to...