 And so they lose confidence, to your point, in the system, and they bail. And so they stick with it like a whole 45 minutes or something. I will freely admit that I have no confidence in kale for anything. Actually, I read a statement. It's actually not that good for you. I have a lot of confidence in donut avoidance. Donut avoidance has worked real well for me, although my life is lesser for it.