 Just kidding. That's just me. Come on. It's my sense of humor. Chad Adams here, guest hosting for Brett Winterbull on the aptly named Brett Winterbull Show here on News Talk 1110993. Now, we were talking about the Vox column. So there's this culture kind of leads policy. Many times you see something that becomes common in the culture and art that becomes kind of standard, and then it becomes the new norm. And then we look around and go, how did that happen?