 But I was going to say, I think you're exactly right. You see it in the digital space, and maybe that's what's informing some of this now. So like in radio and TV, if your show is up against mine and somebody is listening to you, you're getting a bigger piece of the pie than I am. And so that makes us competitors, right? But with the rise of digital and people's ability to listen when they want to, the whole paradigm is shifting now.