 But you have to care ultimately about the truth. The Gen Z take is, you can tell me your truth and what you think is important. You know, what about the truth? You just tell me your truth. And that's why we're going to farm it out to all these different individuals. And the study seems to be lamenting the fact that Zoomers think this way. I don't know why they're lamenting that. This is how Zoomers have been taught. Zoomers from preschool have been taught that there's no such thing as the truth. There's only your truth and there's my truth. And truth is kind of whatever you want it to be, man. They've been taught that reason is unreliable. They've been taught