 I always, and anyone who's listened to me knows, go to the cereal aisle. If you ever want to see just the unbelievable choices you have just in cereal, even the vegetables. People 50, 80 years ago, you couldn't get a fresh pineapple. You couldn't. You had to get it from the tropics up to here. Maybe, maybe someone brought you one home from a trip, but pineapple's very difficult to come by.