 Because in order to have change, you need to have a plan that you have confidence in. And there's a level of submitting to that that this works. So even if you're listening to this and you're new to it, just having confidence in, okay, I'm going to have change and submit to a plan, create, order, everything that you're saying. But you're doing it to a system that works. And that's been proven, which is the confidence that we get to bring every day on the show. And that comes into almost anything. I mean, why would you –