 Because guess what? It's not your grandfather's Oldsmobile. Remember that commercial where that company went out of business? But let me tell you, the annuity purchases are saving people's lives right now financially. They're different. They're better. They're providing things. It's something the world has never seen before. And when they hear things, they're getting cap rates that are out of sight. They're getting participation rates that are favorable. And people are going, why wouldn't I do this?