 And so pay is not a motivator, especially for millennials and Gen Z. They're like, no, you have to pay me for what I'm valued at, and that's a minimum expectation. And so I have to show value to those groups in ways outside of pay if I want to keep them and I want to show that I'm investing in them. Now, this always creates a little bit of a tension point for organizations because part of the argument they're getting from Gen Z and millennials is,