 So I first take people through, well, what is your vision? What is it that you think you want to do? And if you don't know, then I take them through the passion quiz. And that asks lots of questions about what they like, what they don't like. Then, okay, once we come up with something, and even if you can't come up with something, I say, well, just come up with an idea that you're going to wake up in the morning for something that you love.