 And again, we just try to make it easy. The days of going into a retail store and walking out three hours later, if you were trying to switch your cell phone service, three hours later wanting to slam your head in the car door, those days are over. We make it easy. We can do it all online. We can do it all over the phone. We can actually activate your phone online. Don't have to walk into a store. Try to make it easy. And here's the best part for veterans and first responders.