 Keep it on KFIR 720 AM for local and regional news on the half hour, news on the hour, plus commentary, call-ins, and interviews on what matters most to you. And, of course, live news reports when it happens. Set your radio to the voice of the valley, KFIR 720 AM, or listen to our live stream at KFIR720AM.com. KFIR salutes your neighbors making a difference. Discover, connect, and thrive.