 Eric, I love you, brother, but it's only a thing when I make it a thing. Eric's trying to make it a thing. I can't. We love Eric. Hey, we love Burnham. When it comes to protecting your family, you know I'm a Second Amendment supporter. Carry a firearm. But it's great to have other options. Lethal force isn't the answer for every situation. Imagine a threat comes to you and your family. It's imminent. Instinct may drive you to reach for a firearm immediately. What if there were another way to defend yourself in a de-escalated situation without the irreversible consequences of deadly force?