 and want to get involved in. But it's going to take, I'm afraid, it's going to take a lot of our mega billionaires to finally tell them, look, we have got to solve this problem. I'm not thinking of it from, they're not thinking of it from their, from our point of view, they're thinking of it from their profit point of view, like you mentioned, Jeff Bezos with Amazon, or what about this other guy, what's his name, that created Alibaba and now has Camus or whatever it's called, the