 But instead, he's not fooled by the crowds. And he turns to them and says, unless a man hates his father, mother, brother, sisters, et cetera, in his own life, he can't be my disciple. And you can just see the 12 yanking on his ropes saying, Lord. Don't say that. Don't rock the boat. I mean, we've just initiated our TV ministry. We have multiple campuses. John the Baptist is dead. You're the most popular preacher in Israel.