 And it's all about the sound bite. It's not about the actual content of the story. It's what's the headlines say and what does, how do I look on TV saying it? Oh, I look fabulous on TV. I got this new dress and everything. So, yeah, see, it makes me look slender, right? And so everything that I say is just, it just goes flowing off my tongue. Just, you know, I don't know. It's,