 And so that really cuts a huge amount off of the cost of the wine. What could I buy 100-point wine for? Let's talk about the cheapest one. What's the best I'm going to be able to do? Well, today, it's all predicated on what we pay for the grapes, what the cost of the bottle is. And being on a great vineyard today, it costs a lot of money to buy those grapes. Right now, 100-point wine that we produced last year was selling for $250. Good.