 you deal with Alexa, the more you realize the capabilities it has. Because it gets used to your voice. So when you ask it a question like, I don't know, maybe the history of Lincoln or something like that, it knows it's you that's asking and you belong to it. If it's your account, do you know it could call a friend of yours through Alexa on their cell phone? I did know that. I just recently found that out. How does that work? Well, because they know your address book like in your phone.