 recreational shooting just because it deals with guns and has guns at its center, they're associating that with gun violence. And so then they just sort of tacitly disapprove of it. I think that's a number that will pay us to pay attention to. Interestingly, 76% of Americans approve of recreational shooting. So it's still a good big number. But the number that disapprove of it, and that is not like mildly disapproval of it, it is strongly disapproving of it, is big and growing.