 From the Ag Information Network, this is your agribusiness update. An independent analysis of the beef checkoff thoroughly assessed the effectiveness and additional financial benefits produced by the program's demand-driving activities. The study had objectives to measure, including whether National Beef Checkoff increased demand for beef products. The Beef Checkoff's Evaluation Committee was very pleased with the results and said the statistics tell them they are achieving the goal of providing exporters and importers with an excellent ROI.