 where to meet the needs of a modern consumer and that value proposition, I think it's really interesting. You hear about the value wars in fast food right now, and I think it's a bit of a misnomer. We think of value as a combination of factors. There's the price of something, which is really the cost, but there's the value, which is the worth. And value to us is a combination of quality, the quality of your cuisine, the relevance of your cuisine, our on-trend Mediterranean cuisine, the convenience in which you can access it,