 So I think we're doing it right now, but the same spirit we had this week carried us forward all the way through the Democratic Convention. And then that's how we, even if it's Michelle Obama, I think we're going to be in just fine shape. If we take our eye off the ball, we have a risk. So, Byron, do you agree with that analysis? I mostly agree. The only thing I will say is they got about 150 million reasons why it's not Michelle Obama.