 Disneyland have built their brand. They built it on the back of these workers. And we feel that the workers should be compensated and they should be earning a part of what has been built because they have led the way in building the Disneyland that we know today. Costs of living rates in the county have increased by a factor of five over the past several decades, and some workers have taken to living out of their cars or in motels in spite of the resort's $19.90 minimum wage.