 When you call or you use our live chat on our website, you're talking to the same people. And we get those relationships built. If you're talking to a big box or one of the nationals, you rarely talk to the same person twice in your whole relationship with them. We truly believe that the businesses, because of COVID, are now looking for those family-owned, independent, local businesses. And that's what Strive is. And local also can take it down into the neighborhood with people now working from home. You've done that too.