 We were having a discussion as a team because the management team had insisted that we're going to build culture by having critical or crucial conversations. It's based upon this book, Crucial Conversations. A lot of people love this book. So I got, ah, not conned. The program director at the time asked me to do these phone calls. I said, no, this is related to speech codes. I'm not doing it. And he said, Todd, I'm the only conservative in these calls. I'm the only one defending our point of view.