 1954, 70 years ago. Average price for a new car, $1,700. The number seven song of the day, Eddie Fisher's I Need You Now. Meantime, store number seven for Grover was next to open. Grover Electric and Plumbing in Twin Falls, Idaho, welcoming do-it-yourselfers and contractors with a promise of superior service, quality products, and everyday low prices. Grover celebrates 70 years of do-it-yourself and save. For a location near you, visit groverelectric.com.