 Because we have to get back to that. We have to man up and demand more from people. We have to demand more from each other. Because we know that we already are our own worst critic. But what is it going to take for you to get up and say, you know what? I can do more. I can be better. And you have to find that. And that's finding that why. It's finding what is the cause. What is the one thing you're going to do? And as we mentioned earlier, are you going to send that one email? Maybe you send one email saying,