 I think a lot of people needed to hear, like, how do I navigate that conversation? Because this is the sure thing, right? It's like, I don't know. That's just such a... This plan works 100% of the time. It works 100% of the time. And Avon or Tupperware or essential oil, like whatever, all the other, like, hey, here's what we're going to do. I'm going to do this. Quick start. Yeah. And so they just don't have that kind of track record. So...