 So I had Nick Adams on the show today on Unibet. Who's Mr. Masked? Mr. Alpha Male. Alpha Male. By the way, fastest guest approval I've ever done. So producer Foz sends over, hey, Jack, do you want to talk? Jack, he's the greatest alpha male that's ever lived. The greatest alpha male. An alpha male understands courage under pressure. And so he put him on, and he said, Jack, to an alpha male, it's instinctual. And I said, you know something? You're actually right about that.