 And none of it's working. It's obvious, but they're going for it. Yeah. And none of it's working. Brad Primo, I told listeners in the previous hour, I was at a pizza joint picking up pizza for some family that was in town at a beautiful little Italian joint that's got some of the best pizza I've ever had when my father called me. And there was about 10 people picking up pizzas in there when my dad called me, and he said they just –