 So I'm not really sure why I'm going to spend $100 more. If they want to expand the market, they've got to make these things cheaper. Well, that's a race of AI, right? So we have Galaxy AI versus Apple Intelligence. And Samsung seems like maybe they're going to deliver some of these features sooner than what Apple's capable of. Some of our Apple Intelligence features are getting pushed to 2025. So maybe Samsung gets a lead there. But it's really about how many people are using these things.