 You may not be inventing a tech product, so maybe patents are not the right solution for you, but there are other opportunities to protect the intellectual capital. As you were talking, I was thinking, yeah, all the time that I've spent on these things, I don't want it to get taken away. It's important to check, especially in the world of trademarks. If you're selecting a name for a business, you may pick a name. You may find a URL that's available.