 leap here that's right you know i'm already running a business and i don't we don't let's let's just go see if we can lose 10 million dollars heck no man no i mean we what we do is we do look we trust that we want to prove the concept i call it proof texting that's right right i want to test market i want to prove the concept before i bet the farm on it and you're that's all you're doing with your business you're proving the concept by actually making money doing it it's no longer a freaking theory