 Why don't we give them a big screen TV and free beer? If that's your theory, that you want to give them something positive, Mike, give them a big screen TV, a free subscription to a sports channel, and a case of beer. No, I'll give them one call a week, and it should cost less than three bucks. Why should it cost less than three bucks? Tell me why. Because it doesn't cost three bucks to call anywhere in the U.S. To make calls is cheap.