 You know, revenue has declined at Apple for a lot of quarters in a row, and the only reason that earnings per share is growing is because they're buying so much of their stock back. So you combine really expensive stock with revenues that are declining, hmm, doesn't make for good math on a go-forward basis for Apple versus just even the S&P 500. But I guess they could invent something new, I guess, right? It's an upgrade cycle.