 leap here. I'm already running a business and let's just go see if we can lose $10 million. Heck no, man. What we do is we trust it. We want to prove the concept. I call it proof texting. I want to test market. I want to prove the concept before I bet the farm on it. That's all you're doing with your business. You're proving the concept by actually making money doing it. It's no longer a freaking theory.