 with what the outrage mob wanted for fear of being its target, okay? They didn't want to be sentenced to death by digital firing squad, okay? In the sense that yes, if you disagreed with the mob, if you took an unorthodox position, they were gonna be all over you with a bazillion tweets, pressure your employer, pressure your sponsors, force you out of your livelihood. That's what cancel culture was for a long time. The reason my book,