 I don't know if you guys know this, but intellectual property is actually a big part of my life in multiple different ways. Just with bourbon with heart, when it comes to art, owning art, even images of your art is, you know, a big deal. I mean, I could have an artist paint something and then someone can even buy that, but they don't then own the rights to that image necessarily or to resell that image or to use it commercially. So there's a lot there.