 Well, I agree with you. All publicity is good publicity, even when it shows you stumbling around and searching for words. And I think necessarily that's because the lack of trust that most people have in the media, the lack of trust that most people have in the political class. And they see when those two machines come together and start attacking somebody, whether it's Donald Trump or whether it's Joe Biden, the American public, much like the British public, as an example, they say, hold on a minute, something's amiss here. We don't trust these people. Clearly, they've got an agenda. Clearly, they're out to get them.