 Uh, core values, um, pillars. Um, so I have family cause my family is absolutely the most important thing. Um, and then I want the, I want all my team, my, my guys, my, uh, my staff, everybody to feel like it's a family oriented place. Um, so family is one pillar. So family was the first pillar, uh, honesty and integrity was the second pillar. And that mostly is, uh,