 Yeah, you know, to not sound cliche, thinking outside the box, like thinking about the bigger and better, and your life is your script, and your life is your canvas. Ann, want to give me a hand getting to know Brian, please? Was there a certain moment where you realized why you wanted to start your company? Yeah, well, I was working at another organization as a salesperson, and the owner had said, hey, we're going out of business, and my choices were different.