 And it's fascinating because I'd say the biggest thing, first of all, it's incredible awareness. Probably like all of us on here know, when you're on video and anybody listening, I would say that the majority of the human race doesn't like to see themselves recorded. But what I find fascinating, even though people sort of curl over when I say that and they go, no, no, no, I don't want to watch myself. That's what people come back with and say, can we do more video recording?