 There's the line, folks. Be a rebel, start a family. You like that, guys? We got some young guys here. Be a rebel, start a family. That's one of the great... We don't need to talk about who started that, but we can. We talk about the fact that that's going on to be one of the greatest slogans for millennial and Gen Z. And by the way, and I always like to add when I say this, that you're never too old to start a family either. That's something that a lot of people need to hear about.