 And, of course, once they did it, they were like, man, we really should have done this years ago. And they're very happy. So I think what I always tell people is that it's really about the flexibility that the cord cutting gives you. If you want to pause, if budget's tight, whatever, or maybe you just want to watch free stuff on, like, what's the one? Tubi, I think it's called. They have a lot of Pluto. There's so many free ad-supported services online.