 And let's just move on from there. So then we talk about, okay, well, what steps would you need to take in order to make that happen? So you take a big dream and you break it down into smaller goals. I think that I've been talking to you about that for, what, four years? So then what we do is we go through a SWOT analysis. Now, if those from the corporate world will know that a SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats.