 And you know what? Darn straight nobody's ever asked him that question. And I'll tell you why. Because, you know, at the time he was a struggling writer. He was going up to the Central Coast. He made friends with a lot of old-timer winemakers up there. Slept at their places, you know. And I think he got a lot of free Pinot Noir. You know, so, yeah, let's talk about Pinot Noir. I'm just supposing here, but I do believe that the U.S. consumer...