 you know, how do you get these story ideas? How do you, where do you do the research? How do you find them? How do you decide what is timely to write about and what has aged out or what is somebody else covered? You know, all of those different pieces to where you're like, okay, I've got to do this. And have you ever kind of had to stop in, let's just say, in the middle of something and go, I've got to make some notes so that I remember later. We'll be back and we'll ask Tom those questions and more.