 The price of the 4th of July barbecue cookout this year is higher than last year. A report from the American Farm Bureau Federation puts the average cost of feeding 10 people at $71.22. That's about three and a half bucks more than last year. Consumer and Business News, Erin Royale, NBC Newsradio. Your eyes on the road. Traffic updates as it happens. The best news, the best traffic. The KBND Morning News.