 Yeah, get them out of their comfort zone. Get out of your comfort zone because that's where real learning happens. Yes, absolutely. Now, I like to do it with a little bit of humor. But if I can get you out of your comfort zone and get you to kind of go, oh, that was fun-ish. Yeah. I bet you you walk away, though, and you come back to work and you go, I have something new. Right? And that is so cool when that happens for your organizations. But again, it's the first thing cut out of budgets when...