 seeing, what are they using, what are they, where are they, you know, and so that was a great excuse to be extremely nosy, you know, just to, you could just ring up people and say, hey, I'm the editor of this magazine, tell me all about what you're doing, and people would talk to you, you know, so I love that aspect of it. Good for you, I've never used, I'm just nosy, I guess, I don't even have an excuse, okay, good for you.