 We need to keep them. Make them feel valued. Because the cost of turnover, and this is the other argument, people are like, well, it costs so much. It costs so much to bring somebody on. Well, it costs so much to lose someone. The cost of turnover is estimated between 25% and 200%. Wow. 200% of the role that you're losing. Holy smokes. Because you aren't just looking at the cost of what it costs to place the ad and the cost of this and the cost of,