 Alphie said the company wanted to first focus on situations with the most tractors per acre before scaling up to larger and larger pieces of equipment. You've probably been told that to reach a millennial farmer, you have to go digital. Hmm. Facebook, Vimeo, YouTube, Instagram, Pinterest, LinkedIn, an online publication, or maybe a podcast. Hmm. But which one? Oh, and how receptive is this age group to your sales pitch during non-work social time?