 Um, and Coke and, you know, even a liquor business, but primarily the beverage industry competitors were trying to solicit me, get, you know, offer me more money. And I was so loyal to Pepsi that I never, even when I left Pepsi, left the industry, I would never even thought of going to Coke or 7up or anything like that. And I think about what he used the analogy of the brands today.