 I think video needs to be a component. I think it's useful for two reasons, more than two, but it creates trust with an audience that audio alone will have trouble doing. It will create trust at probably a lower rate than just video. If I'm watching somebody, I know who they are. I see their mannerisms, see all that stuff. And then also it can create a lot of derivative content that plays into other platforms, algorithms, right? So with just audio, that's not getting any traction on TikTok. But if I have video content, I can repurpose that.