 They're all at different parts of the spectrum. Either they've got highly sustainable products for the earth, or they've got incredible quality, or they've figured out a way to make things more accessible. So we meet every entrepreneur where they're at on that spectrum, and our mission is to bolster and not break what they're doing. They have something really special. We think we can be better together, that we can help them push that further along the spectrum of making a difference and making an impact. And if we do that, I think we're united in that cause. I think we can make a bigger impact.