 especially when there's emotion involved, humor involved. And, you know, you got to get really good at telling those stories. The more animated you can be, you know, it really keeps people on the edge of their chair. And then number three, I say trim the fat. You know, we tend to want to speak so much, have 10,000 tips, you know, 50 slides, and people don't remember that. So what's the one to two messages?