 You know when the universe is working, Neil. Let me throw this metaphorically at you, but you know when the universe is working in your favor. And I'm getting that sense out of this convention. And by the... You know, the universe working in our favor in this case, I'm talking about the momentum. It's palpable, and I'm not there. And it's palpable. Well, the... If you want to go just in the beginning, let's just sort of go big meta general, okay? From...