 The notion of hunting for recreation, which is something that I think is really interesting for us as a community to think about. When we say we hunt for fun or for sport, that is not really supported widely by the American public. The good news is when we say we hunt for food or for food security or for wild organic protein, the public generally supports that at much higher levels. And so it kind of depends on how you sift the results. But there's, again, I love the way you introduced this. It's good news and it's bad news.