 So you can see why Americans, at least Americans who are not Democrats, do not trust the media. The question isn't really why the legacy media have lost Americans' trust. We know that answer. The question is why, despite that loss of trust, the legacy media continue to gain share in the advertising market. And the answer is simple. There is, in fact, an informal pressure system created by Democratic legislators, this White House, legacy media advertisers, and pseudo-objective brand safety organizations. That system guarantees that advertising dollars flow only to left-wing media brands.