 Just look how far our media has fallen. We had the penny presses and they used to churn stuff out in the bowels of colonist basements going at the British. And the British would be like, you can't publish any more of this stuff. This is considered... And they'd crank it out even more. And now they're like, your pinball list hurt my feelings. That's where they're at now. That's the evolution of the... The de-evolution of the press. No, for real. I...