 They still admit that they're harming you, and they're only hoping that you decide that the cost is enough. And for many, I think that's not the case. I mean, Todd, look, I'm not an economist, but they're also ignoring the marketplace, aren't they? I mean, let me give this example. If you and I were both selling apples, you're on one side of the road, I'm on the other. And I'm selling mine for $0.10 a pound, and you're selling them for $0.15 a pound. I say, for whatever reason, Todd's getting $0.15. Why am I selling at $0.10?