 operations involved, the money that's spent on the special events, the exclusive access opportunities and more. We've talked a lot on the show how the upscale market of travel is doing well, and the economy end of travel is struggling in the inflationary times that we're living through right now. So, Mary and I have seen it time and time again in places we've traveled with this show. People will pay for access, one-of-a-kind experiences, you know, priority and privilege, if you will. Would you say, you know, that's in part why Road Trips has enjoyed success?