 And what happened is this tipping point of cognitive dissonance where people say, I can't hide these anymore. A lot of people would say, President Biden, greatest president of all, look at the policies he's passed. Things are wonderful. And they didn't even see it. I believe many people didn't see it. Now it's out there. And so the idea when we reach that tipping point, we can no longer ignore it. We will do the same things with our own relatives, hopefully with ourselves when we have those moments in life to say, I need to change. But where we are now, politically, what's interesting in all this is,