 Because, I mean, this is more like psychology, obviously. You're not being the chiropractor, you're being the guy's psychologist, almost. Yeah, it's kind of crazy. It's like almost a neuropsychologist for the mind and body. The interesting thing that most people don't realize is that entrepreneurs, 72% of entrepreneurs deal with some sort of mental health ailment in their journey as a business owner. Isn't that interesting? I mean, well, and it's true. And then it manifests itself...