 While the value of the car washes were the same, dealer number two's customers' expectations were less. Therefore, their experience, it was better. Some call it under-promising and over-delivering. Exceeding customers' expectations is key to repeat business and good word-of-mouth advertising. If you'd like to discuss how to create better customer experience and more word-of-mouth, give us a call at this station and join us next time for more sound advice for your business. Getting quality employees to fill positions in your company is essential.