 And so these companies are doing whatever they can to try to maintain market share. And of course, you would rather get some customers in and make a dollar on them rather than keep your menu at a price where you would make $2 or $3 but not have that customer at all and lose more customers. So they're doing this thing. And what I wonder about as an economics nerd is what does this mean for the economy? If Walmart is right and if Target is right,