 The biggest turning point, I think, was probably those couple years we talked about earlier in the early 2000s when we went from being a local company to being a national company. And that was where there was a lot of challenge. And we had to change our mentality. We knew we always wanted to be quality first, craft, grassroots. But we needed to take it to a bigger stage. And we really struggled for years trying to be able to get it to the bigger stage.