 I realized that that shift, that mentality of going from I need to close like a vice to I'm going to plant an orchard and let it nurture and grow, totally shifted my thinking to where our sales conversions increased by 1,100%. It's just something clicked in my head. And that same experience that I had with her was what I found in that freaking letter from my father. And I'm holding back the tears right now because it's amazing how I came to that same realization