 And it's like if fat people are making fun of your diet, then you're right on track. It's the same deal, right? And so if you've been divorced 62 times, I hope this next marriage works for you, but I don't want to read your book on marriage. You ain't got this figured out, Bubba. And so that's the deal. And that's what we're looking at. It's a proof text in the marketplace. In business, we would call it best practices. I want to follow someone that has a series of habits that has caused them to win.