 The puffin plate depicts the bird diving into the water for a fish. Klug says license plates are a great way to raise money and awareness. A license plate, it stays topical. I mean, it's an ongoing source of funding, and we need that ongoing funding. Money from the sale of the plates would go toward the aquarium's rehabilitation and conservation efforts. They need to sell 3,000 vouchers to get the plate into production. More than 400 were purchased in the first 24 hours.