 Why don't we give them a big screen TV and free beer? If that's your theory, that you want to give them something positive, Mike, give them a big screen TV, a free subscription to a sports channel, and a case of beer. No, I'll give them one call a week, and it should cost less than $3. Why should it cost less than $3? Tell me why. Because it doesn't cost $3 to call anywhere in the U.S. To make calls is cheap.