 to the insect industry and the fake meat industry, that what will happen maybe in, let's say, 20 years is that you'll just go to the store and meat is just so expensive because there are such onerous restrictions on the production of it that you look at the insect patty and it's, let's say, $5 a pound versus the beef patty, which by that point might be $74 a pound, and you'll just have to make that decision. That's sort of what we're seeing, that they'll just change the environment