 Dr. Marty Goldstein cares about pets and he loves dogs, so he wanted to create his own formula called Nature's Blend because he saw that there were lots of dog food out there that was not good for your dog, that they're somewhat dangerous, as a matter of fact. So he created Nature's Blend. Freeze-dried, no need to worry about any potential hazards. It's shelf-stable, mess-free, full of nutrients, tastes absolutely delicious to the dogs.