 well it's all about narrative building and you know the truck campaign this time around you gotta give them credit they've they've raised a lot of money right you have you on must giving forty five million dollars a month or something like that so uh... you know i think it's going to be key that they they message in a in a way that really communicates the voters that she's this kind of out-of-touch elite uh... and you know i would say that truck picking jd dance you know they're really leaning into uh... messaging to the forgotten men and women of this country the working class