 We ensure clients receive unparalleled service at every step of the relationship. Okay, but you still sell commission-based products, right? No, because we believe that's a conflict of interest. We prioritize service over sales goals. So, then how do your fees work? We have a simple and transparent fee that's a percentage of our clients' portfolios. So we do better when our clients do better. Wow, we're more different than I thought. At Fisher Investments, we're clearly different.