 It's something that we launched with S24 that really has had extremely high positive buzz. But more importantly, what we found is that it's actually features that people are utilizing every single day that are making their experiences on their mobile devices so much more unique and empowering. Agreed. It's not gimmicky. These are some really useful things. Could you give us a couple of examples? Maybe one tied to what we're doing right now, which is an interview on a phone. So what would be different with Galaxy AI if we were conducting this today?