 Her face fell. It was on a video call. She looks so sad and afraid. There's a lot of people who operate in fear. They're really, really are. And the bravery is not, it's not the absence of fear. It's acting despite being afraid. My thing, my friend Tim Cruikshank made a career of this. He was a Navy seal, did three deployments on our behalf and he's recently come home to bone fog coffee where he's the founder and CEO.