 helps with the media, right? Because everything you do as far as activism goes, it's all about the sensationalism of it. So yeah, you climb a skyscraper, but then you add an arrest to it and the media, they're watching the police report. So it's almost like free PR every time they arrest me. And so I got to the top of this building and nobody was there waiting for me. So I'm like, okay, what do I do? I've never had this happen before.