 You know what I mean? Like, I don't know if we all – these are the two ratings drivers in the NBA over the last decade. Right. Just like Tiger was in golf. And I don't know if we fully know what to do with them when they clearly become kind of the second story within their own sport. Mark, I got a question for you really quickly. Let's go. And so it's about that. We were talking about this I think maybe two days ago, but –