 Yeah. Well, that's kind of the thing in the world of nonprofits I've noticed is that, um, we often have to refresh words because there's a stigma that gets attached to them. Um, you know, I'm in the process now of pondering, like, do we start calling our clients shoppers instead? And it thinks that because we want everyone to see, um, that we're all on the same level. Um, there, there's this, you know, uh, unsaid kind of stigma.