 And the type of data that not only do we have as listing agents, but as the buyer comes in, they're going to have their questions as well, that may not be a part of the listing. I mean, it's because they have a different type of way to look at something and go, I need this building because of X. You're selling it because of Y. So now we need to kind of find a common ground to get this sold. Now to see how long...