 So, Claves, with TV, I want to say one thing about it. I wonder if PAGS has had this experience the first time I did it on TV. Radio, you're talking, okay? There's no complexity. But on TV, you've got a lot of people in your ear. And then, Claves, the first time I did it on TV, they said, did you bring your own IFB? And I went, what is that?