 With books. That's exactly right. That's exactly how Amazon started. Because back in the day, I was buying, doing a radio show, Russell, and buying books from Amazon. It was the only online vendor at the time. And that was about all they sold back then was books too. Right. And I was buying a lot of books from them and sending them out. Because I love their delivery mechanism. For me, it was perfect. For what I do, it was perfect. Well, they certainly have expanded beyond the whole book thing. Yeah, just a little bit. They can pretty much do...