 That's Priority Home Medical Equipment owned and operated locally by Tammy Shepard and her family on South 30th Street in Clinton. Checking in on the Beef Checkoff. Joining us today, Heather Buckmash with the Oklahoma Beef Council. Heather, let's talk about your work with the culinary arts. Yes, culinary arts are a core part of the work of the Beef Checkoff because let's be honest, at the end of the day, the ultimate measure of consumer support and satisfaction lies in beef's great eating experience.