 You know, because you come, you know, you come from like Appalachian territory. I come from Ozark territory. You know, you come from the woods in Tennessee and all that. And I'm you know, we're down by the you know, down southern Missouri. And there whenever people try to resonate, I think a hardscrabble upbringing message with people who really lived it and they're not genuine. It shows like the Scranton Joe stuff.