 Well, there's a bunch of great ones. I mean, they've done a ton of work with beef safety over the last 10 years. Right now, probably some of the coolest stuff going is some of the nutritional research they've done. You know, Greg mentioned it earlier today about the research for infants and getting beef protein into the diets of these infants and the great things that happen nutritionally for them when you do that. So that's one example of some great things they're doing.