 or disapprove of hunting just for the trophy parts has always been a loss leader. It's never been very supportive, but only about 20% of Americans said they would support hunting for that reason. So that number is going down. Another one is the notion of hunting for recreation, which is something that I think is really interesting for us as a community to think about. When we say we hunt for fun or for sport, that is not really supported widely by the American public.