 You're not wired to have a response to this sound. You're neutral to it. And you can hear it repeatedly without feeling anything. But when we introduce a new stimulus, Save the Food, we've achieved pulling a natural or inborn response from you. Save the Food. Because 40% of all food in the U.S. never gets eaten. Save the Food. Cook it, store it, share it. Just don't waste it. For tips and recipes, visit SaveTheFood.com. Brought to you by NRDC and the Ad Council.