 change? You've been in it 25 years, your dad longer than that. You have a great tradition here, but how has the funeral business changed in your mind? I want to say the biggest change has been since hardly when I started, there was hardly no cremations. Cremations has became a bigger thing. Not so much in the rural southwest Oklahoma. It is picking up, but we still have a lot of the farmer and respect the land type deal. In the big cities, it's going a lot of cremation and we're having to adapt.