 to bring america back together one real american at a time the theme for the beer is bringing america back together one beer at a time because when i saw that open lane where bud light crashed and burned with a marketing plan i saw oh my gosh this is middle america this is nascar country western purple mountains majesty everything americana you know and i knew how competitive the beer market was and that's what i do is i structure deals and i do merchandise and ancillary stuff done it my whole life