 But either way, just the idea of trying to expand that reach, access to where that visibility is there. And LeBron is there, and certainly Devontae Adams, the guy raising his hand in that moment. I'd be remiss if I didn't go back to, since you are operating out of the planet Houston, working with the Rockets. Texans making some noise, talking about their skill positions. They shocked some people a year ago, the aforementioned C.J. Stroud.