 seemingly overtly changed directions, right? Like, you could tell by their actions. They never came out and said, and just so you know, we're totally off the bandwagon. They just kind of did it and hoped you noticed. Like, they actually came out and said, we're abandoning this stuff, which I don't know. I can't remember another company who's done it like that. I thought that was maybe an interesting moment. It's true, but I'd like to see if this is just, you know, another customer service kind of thing and a campaign ad.