 Yes, culinary arts are a core part of the work of the Beef Checkoff because, let's be honest, at the end of the day, the ultimate measure of consumer support and satisfaction lies in beef's great eating experience. This vision comes to life within the Checkoff-funded Culinary Center hosted by NCBA, a contractor to the Beef Checkoff. It's a hub for fostering innovation and culinary exploration. Many programs and initiatives are housed in this space, including new recipe development and cooking techniques,