 One of many. And you're seeing players really identify with numbers. I mean, you talk about the importance of what we see people pay. Big money. Big money to be able to have their number. Because, look, it's synonymous. Some people wear their number from the time they were in Little League all the way up. For me, 22 was my number for the majority of my career in Little League. And that's why Caitlin Clark wears 22, because you wore it.