 Well, the media environments are all different. Go ahead, Rick. Go ahead, Jeff. I was going to say, I'd say they're all different situations with different dynamics, and this is certainly a different situation with a different dynamic as well. I think that the closest parallel, I mean, as far as those examples, you know, we talk about 1944 with FDR, someone who was, of course, you know, people just didn't know as much because, again, the media was different. You didn't have television.