 That always leads to, you know, White House is looking inward and figuring out, OK, what's resonating with consumers, what's resonating with voters. They really latched on to this competition thing as a means of talking about lowering grocery store prices. Now, we all know in the cattle industry, there's a lot more that goes into that, you know, equation. But they're definitely trying to push that that idea that, you know, by.