 that we really try to keep that to a minimum unless these outfits have some astounding story, which somehow makes it worthwhile. You know, oh, sorry, you can't proceed unless you do this. I mean, some of the television news networks, the three-letter ones, oh, no, no, no, you have to give us an email or you can't read anything. Then all they're going to do is blow your inbox up. I don't like that kind of marketing. I'm pretty sure you don't like it either. So there's this really indiscreet...