 He still won't get to competitive level. But, Mike, you hit it right on the head. When you said the saltiness, like we saw a lot of saltiness. If you get this saltiness into the NBA All-Star game, that brings it back. I just don't know how you recreate it. But that's the thing. On the men's side, like how do you do that? Like you say, a million dollars isn't moving the needles, right? We're watching guys sign $300 million deals.