 And so we try to make it as dignified of an experience as possible. And, you know, I think of being in a spot where I needed that help. And there's something about being called a shopper as opposed to a client that makes me feel more welcome. Because I want to be a shopper, but I'm not sure if I want to be a client. And so there's just those concepts of, like, you know, changing the verbiage. And that's what I mean. Patients, especially in mental health, a patient, he looks fine to me.