 when it comes to funerals in a community. Yes, it is a lot of trust involved in it, and it's our kind of a mission for us. It's our way to give back. I know back when I was a youngster, there were two funeral homes here, and they were competing, and you're kind of bringing that back. That's right, that's right. And like I said, I think competition is a good thing. It gives people choices.