 We set the trends. They don't tell us what the trends are. Yeah, totally agree. And those first adapters are now telling their neighbors why they hate the thing. And the neighbors are like, okay, never mind. I was thinking about it until this. Before I let you go, Willie, I mentioned that you had a big heart. I love your – you have a charity. This was not – you didn't ask me to talk about this, but I want to give you an opportunity to do it.