 You know, I think when it happens, you know, like each year you don't notice it quite as much. But when you do that, like where you just reorder everything, it gives you something to compare to. Well, month by month, it's such a gradual increase that you really don't notice it that much. Maybe it's $10 extra each month or $5 extra each month. But over a period of a couple years, if that keeps going at that pace, it's substantial over time. And most people understand how inflation works, but some people don't really realize it. But whenever you hear about the interest rates dropping or inflation dropping, excuse me,