 And then six months later, you run into them in a store or a restaurant and they come up to you and shake your hand, put their arm around your head and say, this is our funeral director. He helped us so much when dad died. He is a nice guy. His staff is so compassionate and so caring. They did a great job. That is the ultimate experience. They've had time to grieve a little bit and reflect on what you've done. And they come in and they're still on cloud nine because you help them pay tribute to someone they really cared about. It'll be all right. We'll walk through this together.