 You have to know who they are. You have to understand who's good, who's not good. You've got to understand that piece of it because that's the connective tissue. Yeah, and that's sort of only going to make people fall more in love. In these college football games, even in the current landscape that we're in, the environment where players change all the time, this is still going to make you fall in love more with the stadium and the experiences and the coaches.