 So was it shocking to you when they did the sampling with the smokehouse? Was it surprising to you when you would look at stuff and think, oh, no, this one's going to work? And then when you saw what actually happened? Most people are visual. And so once you see it, then you got buy-in, you get it. It's not because, you know, when somebody says, do as I tell it, not as I say. Yeah. Adults and...