 Got it, neighbors? Midday, Ron Hayes, Radio Oklahoma Network. Checking agricultural news up next. Checking in on the Beef Checkoff. Joining us today, Heather Buckmash of the Oklahoma Beef Council. Heather, let's talk about your work with the culinary arts. Yes, culinary arts are a core part of the work of the Beef Checkoff because, let's be honest, at the end of the day, the ultimate measure of consumer support and satisfaction lies in beef's great eating experience.