 That was kind of my end of my time there. It was sort of the line drawn in the sand by the movement. And it said, you have to post something irrational. You have to post something that we all kind of know is a lie. The op-ed doesn't put lives in danger, but you have to do that. And if you don't, then you're clearly not with us. And that's not coming from the top down. That's coming bottom up. And I think a lot of what we're seeing in these companies and in universities too right now with what's going on on campus is,