 Tell me, you know, why your willingness to give that time to the Dollar Head Beef Checkoff? Well, you know, that's a great question, and, you know, they pay us so much to do these, they have these great positions, and so I have a hard time saying no, but, you know, I feel like if I'm not there, somebody else might be there that might, you know, have some ill intentions for our industry or ill intentions for the checkoff. So I feel like it's our duty to promote our product, and I've always felt like it's our job to,