 There's sort of an awakening, I think, that's happening here, and this proved the model. If we start from the right and work our way left and we say, okay, what companies have a more right-wing customer base, and have they fallen out of alignment with the values of their customers? Well, I think there's room for a public awareness campaign to bring the news of that to the customers so that customers can make new choices and we can do the same thing.