 Because if you think about what a producer, I'm going to go back to just the farmers, think about what an ag producer can do today. He can either come to us and buy his product. We have purchased the product from a wholesaler. We've put a margin on it, of course, because we're going to be profitable as well or trying to be profitable as well to be able to continue to move forward and continue to grow. Or he can sit down at his computer and order some of that online to be delivered to his farm in four days.