 relate to that guy and so you talk about the relatable part of it right so you can market them you can put them out there they're obviously making plays the fantasy football stuff which is huge but i think it's that reason and i also think when you talk about the safeties or the elite cornerbacks in the league where it would be the same thing like you could see that guy and be like oh he has a great personality and somebody i want to know i want to get to know more of you can put them in the front and market them and so i think a lot of that comes from that as well being