 here knows what I'm talking about. It's hard for us to stay focused. Imagine you're 11 or 12 years old. You don't have a developed prefrontal cortex. It's hard for you to stay on task. And you have this thing in your pocket constantly saying, hey, you want to know what someone just said about you? Click here. So it was really that transformation between 2010 and 2015, a huge transformation in children's lives. That I think is what set them up for anxiety, depression, and mental illness. And you also don't solely blame the iPhone. No, that's right. There's two parts. There's more to it. That's what I think is so intriguing.