 and a lot of that is knowledge transfer. We're gonna transfer our knowledge to you to help you make this more, less complex, if you will, simplify the retirement planning process for you, right? Everybody that comes in to see us, we talk about it all the time, we're gonna help you guys. Some shape or form, we're gonna help your social security, we're gonna improve your situation, but you as a listener have got to do something. You've gotta act, right? You gotta do something to get something. You have to make the first step. You gotta make a call, you gotta call the office,