 You don't need to fish to wear this hat. In fact, many of its fans have never touched a fishing pole. You can throw it on with anything, they say. So then it goes on to talk about, I had no idea that this trend existed. It's how out of the loop I am. But it says, Jesse Alvarado doesn't fish or hunt, and he wouldn't describe himself as an outdoorsy person, but on many mornings, Mr. Alvarado, 25, a restaurant worker in Los Angeles, plops a Bass Pro Shops trucker hat on his head.