 So this goes beyond trying to bully Spanish-speaking people into using a new word. They're trying to bully them into a new language. The irony here is that if for whatever reason the gendered nature of the word Latino or Latina offends you, there's already another gender-inclusive and coherent and popular term that the people in this community use. Almost 70% of them prefer it. That is Hispanic. So if you want a gender-neutral term for Latino people, why not just call them Hispanic?