 It's education and it's dealing with benefits earned and that sense of not wanting to be a problem. So why would you bug someone with it? And that's not the case at all. And it's been great to see the partnership with the American Warrior Partnership and Pure Talk stepping in and so many great customers doing the roundup to help provide the funding to help advocate and collaborate and educate. You know, I'll tell you a story that changed my life on this issue of suicide that