 Absolutely. And people that are busy, we even have a three-minute video. People can't pay attention for eight minutes. But that's all thanks to Rory and Karmia because they're great partners and friends. And it's just been a blessing. Yeah. I mean, this is emotional for Noble. And he's teared up several times in the studio. I mean, rightfully so. It saved his life. And he loves helping other people. You can tell it's such a passion of his. And I know, Rory, your wife, Karmia, are the same. What's the best way?