 It's more like ding, but it is a shiny gold foil star sticker. The other idea was for scratch and sniff stickers, but that experiment ended horribly for people listening in heavy traffic. You know what's scary? A Hollywood werewolf howling at the waxing phase of the full moon. You know what's scarier than that, but for a different reason? A werewolf howling at the full moon phase of a Hollywood waxing.