 Obviously, production matters, but also being able to be put in front of the shield, in front of the league sometimes to bring more attention to the game also matters as well. I mean, look, I'm not here to tell you they're not important. And the game is becoming a passing game. And so they're very big. But I have had this observation. Let's take a look at the teams. You mentioned the teams that don't necessarily want to pay two.