 for the players, but it's a very entertaining sport for the players and the television networks. And that's what drives it. Again, people love to see that big hit. They love to see that tackle. They love to see that broken tackle. They love to see the running back run over a guy, so on and so forth. So that's the element that you cannot delete from the game. The physicality of the game has to exist in order for it to be successful. And that's why it's one of the most successful sports in the world, not just in the United States of America.