 I think my only counter to that would be, I just Googled it to see, and I can't find the number of how many, but there are several colleges across the country that now offer varsity esports programs and scholarships. There are. No doubt. There are. So, like, now you're in a situation where... I'm sorry to interrupt you. The only difference is, like, what we're talking about is, like, participation I completely get, and watching to a degree of people you know...