 There is so much value in that. The number one resource that cattle producers receive their information is fellow cattle producers. Well, there's no better place to do that than the OCA convention. Learn more at okcattlemen.org. Today on Cotton Talk, we're hearing from the folks at the Cotton Board to talk a little bit about how the Cotton Board is strengthening the fiber of our industry. Let's check in with Emily Wienzek to hear more. So the Cotton Board was created during the 1960s.