 these aren't cans of beans. These are 1500 pound animals that are like, you want to do what? We're talking about the beef industry right now. That's struggling because just the cost of the animal itself is going up exponentially. And then we talk about the cost of land, land taxes, what it talks to sustain the grass to feed these animals, the hay and the feed. And so we're seeing all of these rise. And on top of that,