 We had to change. We were desperate, and we were facing some pretty hard times if we didn't figure out ways to do things differently. Flint Hills Rancher Matt Perrier, you've got the beef buzz on Ron. The 72nd annual convention of the Oklahoma Cattlemen's Association coming July 19th and 20th at the Embassy Suites in Norman. Great speakers, great trade show, and it's a great place to network with fellow cattle producers. It's just a great opportunity to meet people.