 And so we kept believing it and repeating it, and now we look bad. I don't believe that. Well, I don't know. I think there's an aspect to it, at least, that's true, which is they... I think they knew what was going on, but they kept taking these words and being like, well, let's, you know, this is the spin. This is what we're supposed to be doing. We're dutifully going to report it to everyone, and now that it's fallen apart...