 Piquing the interest of individuals that normally do not even consider registering or voting as a Republican, whether it's because of Donald Trump, whether it's because of the platform or whatever. We are reaching new demographics that Republicans have just written off for decades. And some are concerned that it's not the same old, same old way, and therefore they don't like how things are going right now. I say be very careful of that. The Democrats are in absolute shambles and ashes right now.