 Oh, you don't? Okay. No, go ahead. The marketing strategy is different than how are you going to advertise the property. We're talking about two different things. One's marketing, what the strategy is and what we're going to do, and then one is advertising. And so I wanted to point that out real quick before you jumped in. Oh, no, no. We're good. So that was number seven. All right. All right. All right. There you go. He's covered that for us. Oh, man.