 You think so? Well, here's the deal. I've been noticing a lot more men drinking espresso martinis because of the coffee. You want a little bit of a liquor, but you want some caffeine, and you don't want to go Red Bull. Like Red Bull vodka. Remember when Red Bull vodkas were really popular? I don't know if anybody orders Red Bull vodka anymore, but it used to be the drink when you kind of need a little bit of a pick-me-up. The espresso martini, actual coffee in it.