 Ryan Morehouse, cattle producer from Amarillo, Texas, is the current vice chair of the Cattleman's Beef Promotion Board, the agency that's responsible for collecting and investing the dollar head beef checkoff. Talk with Ryan as we get ready to head into the cattle industry summer business meeting in San Diego. Our coverage all week from San Diego being powered by Farm Data Services of Stillwater. Ryan, first of all, tell us a little bit about your involvement in the cattle business.