 and there was a significant amount of moving parts. So even when you get to the speakers, if you're attending it, you've already had a full day. Well, I think that's really key. And, you know, by the way, this convention fest that you're talking about, from what we've seen, dozens and dozens of exhibitors, you know, the food and drink vendors you're talking about, people selling merchandise, all the other that goes into it. And, by the way, you know, the cheese curds, clearly, I don't think you can go to Milwaukee and not have those. But the bratwurst, the frozen custard, I've seen an array of beers you're talking about, these cranberry brews.