 I'm talking to Michael Brong of Brong Insurance. Michael, tell me a little bit about why you think people should do business with Brong Insurance. You know, I've got customers that I've had, I've been doing this 14 years now. Those customers, I really know them well at this point and just try and do the best that I can to take care of them for what I know their long-term goals are. Planning-wise, that's different, you know, that's different than just a short-term perspective.