 They even passed over a qualified half-black person for a promotion because they didn't look black enough. We wanted to hire somebody in the department a few years ago now who was half-black but didn't, like, hear half-black. And there was a creative executive who was like, we're not, like, that's not, that's not what's right. Right. They wanted somebody needing to work here a certain way and he wasn't going to sort of bring that