 need to be engaged, need to be plugged in and finding opportunities that we can positively affect that on our own. Our conversations on sustainability, that's one of the legs of the three multi-legged stool. Yeah, it is for sure. And sometimes sustainability just takes this aura of environmental component. In actuality, my opinion is the financial piece, the profitability, the long-term profitability part of the sustainability discussion is the one that's most important because regardless of how we