 Howdy, neighbors. Ron Hayes. Beef buzzing with you today. Some reaction to that latest ROI study for the beef checkoff. Back with Randy Block and more in just a moment. The 72nd annual convention of the Oklahoma Cattlemen's Association coming July 19th and 20th at the Embassy Suites in Norman. Great speakers, great trade show. It's a great place to network with fellow cattle producers. It's just a great opportunity to meet people and get to know folks. There is so much value in that. The number one resource.