 idea generation is is what i call the waking moment is it's it's the first two hours in the day if i'm able to if the day allows it i wake up early i go straight to my desk and i and i work and i write and i don't look at my email if you look at your email or you look at the news it's you're done it's finished it's all over so you have to have you have this kind of pure half sleep half awake