 If I'm running a movie theater, if I'm running a movie company in Hollywood, they're going to be like, hey, what are you going to do? Put people that look like Garland Nixon in a movie? I'm like, I don't really know. We're going to go with Idris Elba for this one. Right. Okay. Right. That's the body you're trying to sell. They used to try to actually sell movies and they would put good looking people in the movies. Right. And that kind of helps sell a movie.