 owns operates or works at a car dealership sells cars um boats motorcycles same type of thing to talk about the importance of what that partnership could look like what the benefits could look like for mad but what also they would look like for the car dealership and um talk about an activation we do it you know for a month at a time so um yeah it's a really cool program that's a great idea i think yeah it definitely makes a lot of sense and it's a natural connection