 everybody, I mean, when I was a kid, I'm very old, but you know, it was like, we all tried to read all the Nancy Drew books or whatever. And, you know, uh, people who are younger than me, it was all like Harry Potter. It's not happening. Um, partly I think it's because they're overscheduled. Um, you know, you reading is something that you kind of do in your leisure time. Uh, you know, it's not something you plan. Um,