 One aspect of idea generation in a group is to allow things just to bubble up and to seem a bit crazy, but that will lead another person's mind to take it in another direction. So I think the dynamic of a group is difficult, particularly in a hierarchy, but it can be done, and I think it's very important to get it right. I think one of the things when I was running the Condé Nast business was to create an expectation of ideas. You come into the office every morning thinking,