 But if they have a real crappy subject that doesn't really make any sense or just something that's just absolutely asinine, then they'll try to blow that and expound upon it and, oh, get intricate in it and, oh, put Templars on it and try to make it very interesting, you know. So that's like some news reporters, for instance. They take a real good story and make it boring and take a real bad story and make it just wonderful, you know. And that's what they do.