 And, you know, it used to be in my early days when I was in my 20s and I was a journalist, if somebody was in PR, they had to call you on the phone and they had to give you a pitch about why this would be a good story. They had to pay attention to who you were. Then came email. Now it's just chunk, chunk, chunking. And I get delete, delete, delete. Well, those kinds of what I would call thoughtless press releases are