 know jonah's in sync backstreet boys miami it was just kind of like a throwback night i was really trying to figure out like what we were doing and then i it was like the fourth event and we did um strictly just taylor swift and i it sold out within like two weeks out and it was like two floors and so then that's when i realized like these themes like probably are more specified that like work better like even on the marketing end for my sides we have a market there and so it's really first i figure out the themes that work and then