 I do think there are a certain kind of jobs that will be ultimately replaced. The example I use is I get a lot of really stupid press releases every day. Oh, yeah. And, you know, it used to be in my early days when I was in my 20s and I was a journalist, if somebody was in PR, they had to call you on the phone and they had to give you a pitch about why this would be a good story. They had to pay attention to who you were.