 So well said. And it's funny because like I'm a senior now in school, but when I first started college, I similarly was like, oh, I was the girl who went to concerts and it always felt like something to kind of hide in the back or like, oh, it'll like look almost like unprofessional. But in reality, and I saw this a lot on your podcast, but even just from doing research, I look at companies like Fan2Band and what Jamie's doing or even Olivia, who's doing marketing for Miley and fangirls are taking over the industry. Fans are taking over the industry.