 And, you know, you can think of someone like David Bowie. You know, he was Ziggy Stardust and he was a lad insane, but he produced some really terrible music at the beginning of his career and some towards the end of his career. And, you know, you can think of Steve Jobs, on the other hand, an entrepreneur, you know, a visionary who, between the Apple Mac and the iPhone, creates the G4 Cube and the Apple Lisa. So you have this sort of, you know, these enormous peaks and enormous troughs