 The funny thing is that, you know, country music is not exactly an academic subject. So, you know, I have to say that this is something we've been working on kind of under the table for a very long period of time. Country music, you could pretty much say, is not much respected in academia. And so this was kind of a side project, but it definitely did drive us heavily into research as we started to sort of uncover what we see as the real history of country music.