 Agreed. Look, I'll take a page out of your book. Beyonce music isn't for everyone, is it? It seems like it is, but no, it's not. I would agree with you. But yeah, it's true. And that's the thing about this work. You motivate people and then you know you're in it and you have great things. And then sometimes somebody will hold you accountable to things. And you're like, oh...