 They loved the fact that it had a 25-year industry-leading warranty, a reversible cover, cool for summer, warm for winter, and the flex side came in king or queen. Steve liked his side firm. He was a 40. We elevated his head and feet, put the massage on low. He said he'd never been that comfortable. Robin liked her side soft. She was a 28. She liked the head a little higher, the feet a little lower, and the massage on low.