 There are very basic things one can do. I think the first thing to do is to be more attentive to the moments in your day when you have ideas that come naturally. You may not even realize you're having ideas. The famous one is in the shower. You have ideas when you're in the shower because your mind declutches. It removes itself from the day-to-day thinking, and ideas come to you in that moment. Someone like Aaron Sorkin, who wrote The West Wing,