 And then the same person, who doesn't want to be identified, says, well, I've got Tory Burch on today, holds up her wrist, and it's a watch. I said, who's Tory Burch? Never heard of it. So I looked at it. Those are about $300. I mean, listen, anybody can buy somebody a $300 watch. That's not really a delineation of being special or elite.