 I don't know. There's something special about trying to about discovering something new when you're tuning through the radio dial and finding something new versus a podcast where, you know, you're you seek something out and then you find it. But we can save that discussion for another day. We're talking with Virginia. Go ahead. Just I was just going to say you put your finger. It is a discussion for another day, but you put your finger on the big problem. This is also the big problem for books.