 But I wouldn't mention it. I just wouldn't mention it. Well, you also have to know, me listening to Michael K all the time and listening to the show all the time, he gets very ticked off with these little, little things where you're like, why? He has a huge ego, K. Yes, 100%. So when you listen, I do agree. Why are you going to put the ad in his time slot, in his show, when you know it's going to bother him? Maybe they wanted him to get mad about it. Send a message. Exactly. But why don't you put it earlier or later, you know, when someone else is on?