 And I don't know if you've ever seen it, but there's that clip of the Cosby show from years ago where Bill Cosby talks about his secret barbecue sauce and how the secret barbecue sauce, he spikes it and he gets everybody in the mood. I'm not making that up. That's true. I mean, we know what happened all those years later. But anytime I hear barbecue sauce, I think of that wacky thing. But anyway, this is kind of like that in a different sense because...