 all over the country, a little bit like, you know, their 7-Eleven franchises or something. So that made a substantial difference. And, for example, here, Odyssey, the company that owns 1010 Wins, also owns WCBS, the other all-news station. So if I'm unhappy here and would like to negotiate with the competition, I'm talking to the same guy. So that kind of limits your options sometimes.