 They say you're poor because you're not following either the right or left mindset, progressive mindset. And here's how you're going to solve the problem. So they dole out solutions. We fall for it because we're hungry for our culture. And they say, oh, you can sell in the States. You can celebrate Halloween. You can celebrate Christmas. You can celebrate St. Patrick's Day or Fourth of July. But none of that has to do with being native to this side of the planet.