 He is the face of the NBA. I mean, outside of Wilt Chamberlain and Bill Russell and Kareem Abdul-Jabbar and Kobe Bryant and Magic Johnson. A whole bunch of other people. Is it all about the rings? Is that what it's all about? Okay, so let's see here. LeBron's a great player. No doubt about it. One of the best players. But he doesn't make everybody around him better consistently. He moves around. He started with Cleveland.