 You know, so I want to kick that truth, dare, consequence, and repeat from the back end, right? We've been kind of pushing it from the front end dealing with truth. But let's talk about cycles, right? How we wind up in these cycles and what it takes to get out of those cycles. How we get there. Because some people don't know how they got there. Then once they got there, they don't really know they're there until they've gone around.