 decreasing spirals of the content that the algorithm thinks we need to see. I think we have to get out of that pattern. And the way to do that is to, again, be a beginner at something. Look, stare at something you don't fully understand, whether it's a work of art or whether it's a book about a subject you're not familiar with. Read what no one else is reading. Find your own space in terms of idea generation. And one of the things that I...