 You find not only that he is ready and willing to forgive your sin, you find that he has already done everything that is necessary that your sin might be forgiven, because it was on your behalf that he came to earth. It was on your behalf that he went to the cross. It's on your behalf that he died for your sin, that you might have eternal life now and for all eternity. Won't you allow God to awaken the conscience and draw you to faith in that one who is altogether lovely?