 And we weren't looking at it 24-7. And we weren't reinforcing it 24-7. But it was always there. And I am kind of curious, as someone who's an expert in this area, have we seen a huge spike in the number of women who are bulimic, in the number of women who are anorexic, with the number of women? Or are we just more aware, because of social media, that we need to begin to acknowledge them and treat them?