 A company that serves much of rural America says it will stop serving diversity and other causes. Tractor Supply says it's ending corporate diversity programs as well as abandoning its climate-related efforts. The moves come after the rural retailer was hit by weeks of online conservative backlash. Tractor Supply will eliminate all of its diversity, equity, and inclusion roles and end current DEI goals. It will also stop sponsoring pride festivals and events and withdraw its carbon emission goals.