 how to conserve. In Europe, you know, gas prices were artificially high for $6 a gallon or a liter and stuff. And so they use much less. In fact, I recently heard a statistic that America, out of all the industrialized countries of the world, every person uses five times as much energy as any other country. Yes. If that's the case, then how can these little efforts that we make, complex fluorescence and stuff like that, make an impact if we're using five times as much? People are not going to give up this profligate lifestyle