 I think people have morning rituals. A lot of people have morning rituals. It goes something like this. They pick up their telephone. They scroll through Facebook. Then they go and they pick up their coffee. And then they go maybe turn on the news. I don't know if anybody's reading the newspaper anymore. But those are morning rituals. Yeah, and they get mad at the same people for the same reasons and jump in their car and get, you know, and that's the theme. Yeah, that's the tone for the day.