 If you aren't hiring fans right now, it's kind of like you're in the out. It's like, really, what are you doing? Like, figure it out. It's like you are, you're missing out on a whole opportunity and a whole audience of listen to the people that are consuming your product and your music and everything. I don't know. I just think it's really simple. For sure. I mean, no one knows the consumer better than the consumer. I think the more that we embrace that as an industry, the better things are going to get for the fans and just on the business side.