 Well, of course, because who puts, no one puts the truth. Right. Do you think people, well, I'm depressed and I'm going to go put it on social media today. No, it's images of people having a great time and, oh, look at me. And this is doctored and photoshopped and all the rest of it. And young women are sitting there saying, well, I'm not like that. I want to look like that. Well, neither is she if you saw her in real life. And then you have the predators lurking in the background, as you say. Yeah.