 I'm glad you like this Maxwell House coffee, dear. I thought perhaps you might. Perhaps? There's no perhaps about it. This Maxwell House is a real cup of coffee. The kind a man likes. Boy, there's body to it and flavor. You know, you know you've had a cup of coffee. Yes, you'll find that Maxwell House is the kind of coffee men like. Because it's got everything that men want in coffee. A flavor that's mellow and rich. And with a full-bodied goodness that brings you a feeling of warmth and well-being.