 to a certain audience and, and you just didn't want it. I mean, hockey in New York, you had the, had the Rangers, you had the Philadelphia flyers in the, in the net of the market, so to speak. And the Islanders obviously being a cup winner, it was a transition. And really in the back of my mind, I heard Frank Sinatra. I heard the song. If I can make it there, I can make it anywhere.