 And then he tells them about this story with Rupert. And they're like, that's an interesting story. Would you guys want to do a podcast about it? So these are some folks, they do movies, and then they do podcasts with an eye towards, well, it's cheaper to make a podcast, so let's do a podcast. And if it goes viral, then maybe we make a movie about it. And so we start, you know, Hergie and I dust off the tapes and our old notes, and we start going back and retracing our steps.