 I don't like the mixed messaging with that because we know that it's money that wins out in the end for the NFL. And that's their driving force with everything. It's why they've been so successful. It is capitalism in America. Making decisions to make money has helped the NFL become the behemoth that it is. I also think that there are so many things you can do and get away with it. But eventually, if you continue to make decisions that don't benefit the fan...