 And I just was like, oh, what a nice Costco experience. It was very crowded that day. I just had the knowing and the feeling when he walked by me. And I'm like, what did I need that for? But that was, you know, 10, 15 years ago. And, you know, the thing is with this work is, and anybody that's in your audience that does this work, you start to build up this...