 The government deployed not just foresters and firefighters to put out fire, but they tried to influence the mind of the citizens of the country. So that came in the form of Smokey Bear. Certain sorts of low intensity fire persisted in a certain parts of the country, especially the South. So the government even deployed psychologists to try to understand why some people kept on burning and thought fire was a good idea. But the government at the time thought it was sort of backward thinking. Yeah.