 And what we found works is to go into audiences early, whether it's in schools or whether it's adult populations, and equip them with the skills that they need to be able to spot those attempts to manipulate them online. I wonder also to that point whether this is a place where we need more mental health resources in schools. Because a lot of what you talked about, the people who are working to de-escalate people, you're talking about social workers. Absolutely.