 Since then, the franchise price has roughly doubled and House of Color has grown, along with the popularity of color analysis, from a few dozen consultants in the U.S. to more than 300. People used to just think I was like way out there, basically, that I would pay somebody for a color palette. But now everybody knows what I'm talking about. Cedar Beauchamp has had several color and style consultations. She estimates she's paid about $4,000 over several years.