 Low-hanging fruit, you know, even you talk to hunters and say, oh, man, I don't agree with that, whatever. It's a low-hanging fruit. Right. The next one on the chopping block is always archery. Yes. It is looked at as barbaric and cruel, you know, and they'll always trot out the picture of some poor deer with like an arrow broken off in its shoulder. Right. And a festering wound. Right.