 Day everyone goes skiing after a really good snow, right? Correct. You have Red Rock. This is the red sandstone, which gives you those fantastic parks in Utah. And that kind of Red Rock is not really well known around the rest of the country. And then we have things like vowel mergers. So this is a little more linguistic-y and a little harder to grasp. But there's something that happens in that part of the country. It happens elsewhere too, but it's notable.