 And we're just beginning to unravel that. That's why I went back to work. I mean, I was retired. I went back to work because there's too much need out there. And I think I hate to keep blaming the thing everyone blames, but I'm afraid social media makes a difference because you can choose only to give part of yourself, but it looks like a whole. Yeah, Benji, what role do you think social media is playing?