 Cecile's second stroke of genius was to take her chickens to market in the big cities, Washington DC, Philadelphia and New York. And there she discovered an enormous untapped market for chicken meat, especially in the Jewish community. Chicken is a kosher meat. You eat roast chicken on the Sabbath. That's the typical dish. And so there's a huge amount of demand. There's a lot of violence and racketeering around chicken actually.