 So Prince Anthony spent his entire life all alone until he was old and toothless, bald and fat, saggy and rather flabby. At least my back isn't very hairy. You may have the best product or service in the world, but if nobody knows about it, you just have the best product or service in the world. It's called advertising, and it works. Your competitors know this. Why don't you? This message brought to you by this station, Adweek Magazine, the Radio Advertising Bureau, and the famous Radio Ranch. Catch local news in detail in the weekly Bristlecone Tribune. On sale now.