 I think if you went out into the street or you went down to a hawker centre, something like that, and you started telling people about meat grown in a lab, I don't think you'd have got the same kind of reaction. People like their fresh produce here. So it'd take a lot of convincing to actually get people into the idea. Given how much Singaporeans love their food, they're slightly obsessed with food, actually, Nick. Why have they chosen to be one of the very first countries in the world where you can process and eat lab-grown meat?