 And, you know, I talked to my good friend, and I know you're close with him, Brandon Moody, who just celebrated his 80th birthday a week or two ago. He's one of a kind, isn't he? He is. We had a dialogue, a conversation about a week ago. But even he will tell you, the man who coined the term near-death experience will tell you that the fact that near-death experience has the word death.