 Well, and I think it's really cool, too. I mean, to think about this, like music videos barely existed when MTV first went on the air. They had like a very small selection of videos to play. It's hard to imagine like how that then evolved into like the multimillion dollar music video that we see today when an artist puts out a single. And the video then, you know, just goes on the Internet. They don't even need MTV as a platform anymore anymore.