 They're really taking a risk, but they do it because they're fully aware of just the challenges of Black business ownership during that time. Chatlin says that Black franchise owners saw themselves as torchbearers of Martin Luther King Jr.'s dream. But not everyone thought that McDonald's locations, even Black-owned ones, were good for the area. Because the question is, are they really invested or investing in communities, or are they merely just kind of engaged in window dressing?