 Well, you know, I just went on vacation for a week and I took all the social media apps off my phone. And first of all, I read two books and maybe six or seven magazines. But also my screen time went down by a lot more than I would care to tell you. So that's what we're talking about this hour. And one recent survey found the average American spends four and a half hours a day on their smartphone. And Americans in Generation Z are over six hours a day on average.