 whether intentional or not, has a picture of a free range hen, which to the standard consumer will of course influence what they are going to buy. So by not being given all of the information on what it is that they are purchasing, they can't make that informed decision. It does make me wonder if shoppers like you and me really understand the differences in welfare between all the different kinds of chicken. And if we do want to pay for something different, do we know what to actually look for?