 There are so many ideas that you kind of struggle to make happen. You're like, no, this is stupid. I don't know. And you have to really grind your way through it. But this felt really just special and different, at least I'll speak for myself, for me, because it never felt like a grind. We were like, well, we want to watch this show. This is a show I would love to watch. And so that's kind of what...