 Staying ahead, maybe kind of counterintuitively, is not about trying to run as fast as you can. It's about staying focused on the things that you do best, the things that you're most confident in as a business. Sure, trying to see around the corner a little bit, but not at the expense of really understanding who you are as a business. I think as you grow as a business, you have a better and truer sense of the things that really...