 But at least when I was growing up, you had to do everything. I mean, on the farm, part of the rural lifestyle was you grew what you ate. And so you baked it, you preserved it. All of those things came into it. So you will see superstar exhibitors and passing that tradition down to their family. Could you talk about that? Where fairs isn't just a little entertainment, but it's something that's really become extremely personal and important to some people.