 The other thing I spoke to John Lynch about were some of the concerns he had about cultivated meat in terms of the climate context. And he did have quite a lot of them. But the key one for me was around carbon dioxide, this key planet warming gas that we all worry about. And the reason why that seems to be such an issue with cultivated meat is because it's very energy intensive to produce as it stands, as is the growth media, this broth that it grows in, right?