 And there's money in near-zero alcohol beer that doesn't taste like cardboard poured from a blender. The Wall Street Journal is reporting that as part of a big round of investor funding, Athletic Brewing has doubled its estimate of the worth of the company to $800 million. Some find Athletic's hazy IPA particularly persuasive, and because its ABV is less than half of 1%, you can drink and broadcast at the same time. Just kidding. Way too early.