 Did this person say that? And that's, I think, something that's really important to understand as well, which is that I don't think any one piece of political content is going to change someone's mind necessarily about how they'll vote. It's about a pattern of content. It's like you see dozens of videos about the same thing. And because your algorithm, your recommendation systems know you're interested in one thing, you get a lot more of it. The momentum starts. Exactly. And then you build up a particular picture of maybe a candidate that you could vote for or you decide not to vote for. And that can then...