 Quite a lot of people, certainly in the West, had saved up quite a lot of money during COVID and they hadn't spent it on travel, they hadn't spent it on anything. And there was this real suppressed feeling of I need to get out. Because for a lot of people, tourism has become, travel has become a virtual human right. And Raj, it's maybe markets that people aren't expecting as well. I mean, India, China, they're travelling extensively as well, saving up for these holidays of a lifetime. Yeah.