 Has Will Smith entered any tournaments? Says Gregory O'Shannock, medical director at the Brain Injury Association of America. You can imagine how they feel about this. This is not a sport, okay? This is an event. A sport is a contest of athleticism or skill. This is merely your physiological ability to withstand blunt force trauma to the head. It's like seeing how many times somebody can run into a brick wall. Yeah, that is exactly what it is.