 Nikhil, that's a good point. Surely it was about promoting the Ambani's as well. I mean, they are now a household name, perhaps in a way that they wouldn't have been before. Look, the fact that you have somebody like Kim Kardashian coming to the wedding, I don't think she's a personal friend of the Ambani's, but the fact that somebody like her comes in means the Western influences come in, means that the Ambani's suddenly become this household name in the West. And that's exactly the kind of orchestrated PR that we saw