 But he triumphed. Honestly, what really made the difference was it was a lot cheaper because he had the huge savings from not shipping all the waste. And get this, it's so clever. He's the one who's sort of responsible for the saying, you know, using every part of the pig but the squeal. Because he figured if he did all the slaughtering in Chicago in one centralized location, he could monetize the byproducts.