 That's the kind of stuff, I guess, one has to do to counter the negative publicity or the negative PR. It's also equally true that culturally in India, it's not a big deal for people to spend a huge amount of money on weddings. And the wedding economy is valued at a staggering $130 billion. That's bigger than many industries. So that, I think, just gives you a sense of how important weddings are culturally for Indians.