 It's Morning Edition from NPR News. I'm Sasha Pfeiffer. And I'm A. Martinez. If you're older than, say, 20, you might remember what it was like inside American mall staple Abercrombie & Fitch in the early to mid-2000s. Now, if you don't remember, I will take you back. It was dark. It smelled really strongly of cologne. And it wasn't surprising to have shirtless male employees welcoming customers at the door. It was from a different era. Now, they've changed things up.