 Do you think that's quite a big thing, actually, Nick? It's just, for some people, a bit yucky. Yeah, I think what you just said there, Grey, is interesting about different generations. Because when I spoke to Josh Tetrick, who's the founder of Good Meat Eat Just, they're the ones who have the licence to sell the lab-grown meat here in Singapore, I asked him, I said, look, you know, do you think this could fail? And he said, yeah, it could easily fail.