 you know, the image of the AR-15 on a T-shirt or on their hat. I mean, it's everywhere. And it's become much larger than just a gun. It's become this symbol of freedom. Part of the appeal in the marketing is also that it antagonizes the so-called left, the folks who aren't quite so comfortable with this weapon. It's almost like this litmus test of how you react to the very distinct outline of this gun. You know, it's a long gun, it's a rifle,