 Now an update from OutKick's Hot Mike. Roger Goodell and NFL executives always fall behind this. Boy, our fans, no one has it better. We keep the fan in mind with everything we do. It's all about options for the fan. We're just looking to service the fan in any way that we can. And then Robert Kraft has asked about it and said, no, this was always a premium product. This was never about accessibility. This is viewed as a premium product that's going to be pricey that the fan has to pay if they want to experience.