 thousands of years to get to where it is now. We're only 10 years in. There's definitely a world in which we get there and get cheaper, but there's a lot of factors at play to get there. But I'm quite confident that we can. Does it still feel, Greer, though, like a bit of a gimmick? Because I was kind of hoping I'd come into the studio today and on this table in front of me there would be a whole pile of lab-grown meat for me to try and I'd have a story to tell over the weekend. It's not that easy, though, is it?