 And if it's a duplicate comic button, you know, like one that you already have pinned on your jacket or your dresser cap, why, that's even more fun, because then you can exchange with your pals. And you know, the best part is, these Pep comic buttons are so easy to collect. You don't send in any money, not even a box stop, and you can't buy them anywhere. All you do is to ask Mom to stock up on Kellogg's Pep and look for your prize in every package you open. That's Pep, the whole wheat flakes with a catchy sunshine flavor that makes breakfast so much fun.