 Tractor Supply bills itself as the largest rural lifestyle retailer in the U.S. It says it has more than 2,000 stores in 49 states. They sell things like animal feed, lawn and garden supplies, and power tools. The stores are mostly in rural areas. The company's climate and diversity goals were part of an effort to appeal to younger consumers. Just last year, Tractor Supply touted its inclusion in Newsweek's list of America's Greatest Workplaces for Diversity.