 That's the kind of stuff I guess, you know, one has to do to counter the negative publicity or the negative PR. It's also equally true that, you know, culturally in India, it's not a big deal for people to spend a huge amount of money on weddings. And the wedding economy is valued at a staggering $130 billion. That's bigger than many industries. So that I think just gives you a sense of how important weddings are culturally for Indians.