 Well, we talked about this last night. Let's assume you're walking to your car, it's late at night, and a couple thugs are hanging around the car. You need something that's going to protect you, that's probably non-lethal, and you get that with the Hero products. Award-winning, patented, designed for families or individuals for personal protection. That's what it's for. The products are non-lethal. They're compact and concealable. They do not require a concealed carry permit.