 Then the pandemic hit. Loads of people, by the way, left the industry. They had a huge crisis, a shortage of labour working in tourism. But anyway, straight afterwards, they had what they call revenge tourism. Quite a lot of people, certainly in the West, had saved up quite a lot of money during COVID and they hadn't spent it on travel, they hadn't spent it on anything. And there was this real suppressed feeling of, I need to get out. Because for a lot of people...