 Today, Rick, you know, you go into the bookstore, you see all these self-help books that essentially say the same thing. Empower yourself and do this. But Franklin started this genre and he focused on habits. You know, there are all these bestselling books today about, you know, atomic habits and great habits. Franklin had his 13 habits, 13 virtues that he wanted to adhere to. As a young man, he came up with this list.