 But they allow me to interrogate what different people are being recommended and targeted with on their feeds, because we all inhabit very subjective social media feeds according to what we show an interest in, according to other kind of indications that we give to the algorithms, the computer generated systems about what we might like or want to watch and so on. So this is kind of one of the only ways, a bit like political journalists like Rob are out and about in Hull. This is my equivalent, except it's out and about on other people's social media feeds.