 Always archery. And then, you know, if they get that, hey, then they're going to go for this. And it just never, ever, ever stops with them. They have an agenda. There's a plan there. Absolutely. It's not just doing this and being like, okay, we're good. Yeah. No, it goes, okay, on to stage two. Start here and then end here. On to stage two. Yeah. A lot of this is also probably coming from the advent of social media.