 Have I almost been hit by a bike before because I was texting my mom? Yes. But the duo says I'm not alone. Humans have a limited capacity for multitasking, even though many of us do it a lot. So we think, oh, we're so good at it. But it truly can lead to suboptimal performance and increased risk. It's commonplace. We have busy roads. We have less busy roads on our campus and students are distracted on all of them.