 You remember Barack Obama? He went and he spoke at the Brandenburg Gate before he was even the president while he was a candidate. And they had all these people show up, and everybody supposedly wanted to see Barack Obama, even though in Germany nobody knew Barack Obama and nobody gave a crap about Barack Obama. And then it came out that, no, there was a big old concert over there, and there was free beer, and Barack Obama was just part of it. And that's exactly what's going on.