 And they didn't mind that the Irish middle classes would wake up on a Saturday morning and read their hatchet jobs. Yeah, and there was a kind of tradition, a critical tradition of taking people down one way or the other. And that was in... I mean, I think it was because of the difficulty and poverty of the 70s and 80s in Ireland and also because the poverty of Ireland, as was, was always counterbalanced by our amazingly successful...