 I found that really interesting in terms of challenging my own attitude, my perceptions. I mean, in the newsroom downstairs, the big newsroom, there's a table. There is so much processed food on there, crisps, sweets, biscuits. I mean, there's no nutritional value. Goodness knows what kind of E numbers or whatever are on all of those foods. And it's laid out in the morning that people bring it in. It's gone within an hour. I mean, we eat stuff and we don't know what's in it, and yet we kind of have this weird feeling about lab-processed meat.