 The staff is incredibly well-trained and attentive, and they provide excellent service. There's no casino, so it's civilized and attracts a different crowd than the zoo-like atmosphere elsewhere. Also, the Trump name dissuades a certain group as well. Yeah, my wife would never hear of staying there. Yeah, just because of the name. I still scare her to this day. Oh, I got a great deal, honey. Guess what? Trump Tower. And it's not funny to her at all.