 Think about anything you've ever achieved in your life that you're proud of, whether it's starting a business, being a good parent, learning to play the guitar, whatever it is, that thing that you're proud of required a huge amount of sustained focus and attention. And when your ability to pay focus, your ability to focus and pay attention breaks down, your ability to achieve your goals diminishes, your ability to solve your problems diminishes. You feel worse about yourself because you actually are less competent. And what I learned in the research for my book, Stolen Focus, you know, I researched it over three years. I went on a