 Right. Um, really like put money into them so they can get more exposure to this. Cause I think that once folks kind of like get exposed to it, then this might spark an interest in them. I'm gonna be honest with you. Like when I went to prison, I didn't know nothing about the woods. I remember seeing like Smokey the Bear on a commercial or two, and that kind of like just flew over my head because I don't even know what it is. Like when I looked at these red engines that was flying by my, you know, when I was growing up, I,