 Smaller places like Fox and MTV, when they made their shows, it was a solution to a budgetary problem and to impending strikes. But the fact that these things were driven by the cheapness of the show, the fact that you could get sort of a quick rush of ratings for almost no money, and you could evade unions, overlaps with the fact that suddenly there were all of these strange innovations being made by people who sort of just didn't give a crap about what the old rules were and were...