 then we'll jump on it. But a lot of these cases, there's just celebrities famous for something else who've endorsed a hundred different things. So what about you, John? If you had to be a brand spokesperson for any company, any product, what would it be? Oh my God. Well, you know, I'd be happy to be the face of the Freakonomics podcast and the Freakonomics book empire. So keep me on speed dial. Okay.