 But the truth is, you're working against your own cause. It's proven that fat shaming only does one thing. It makes people feel ashamed. And shame leads to depression, anxiety and self-destructive behaviour. Self-destructive behaviour like overeating. When I watched that clip, I got up, walked to the freezer and grabbed a pint of ice cream. I'm kidding. I was already halfway through the pint when I started watching. But Bill may have made me finish it. He might have done.