 I'm not either. I'm with you. So who are they trying to draw in with books about characters who've already made the move to the big screen? Is it nerds? Nerds to an extent. I mean that with the greatest respect. And maybe kids who are like reluctant readers, but if it's based on something that they've enjoyed watching, maybe it will kind of draw them into, it can be a kind of gateway into reading. Yes. Bringing children in to read, that's really smart. Yes.