 And then I would say as far as adverse impact or something like that on your experience, you know, that's where more education comes in because there's a lot of other things going on at the fair that I would argue that are great experiences for those who like to do it, whether it be a beer garden or a tequila cantina. Those things are also, and they're also very visible and very part of the experience in addition to food and so on and so forth.