 You've got to entertain. You are there to entertain. And to sell, right? Yeah, you're there to entertain and to sell the latest project or whatever it might be, the reason why you're there. You can sell yourself. Maybe the latest project will sell. I rarely bring it up, but I will say this. We've talked about it. I have a good friend, George Clooney, and we talk about whenever you give a speech,