 And gun culture, yeah. I mean, they're sort of intertwined. The gun industry is not a huge industry, so they are very closely tied to the culture itself. And they are making directly what folks want, and that is then reflected back in driving sales. So they sort of go hand in hand. I mean, there's a group called Gun Owners of America, and their mascot or their logo is a Minuteman from the Revolutionary Times holding a musket.