 i think it's changing every minute so many people now get all their information about food from tick tock they watch a video and put it on a list and then they go to the place and uh you know the it's just like it's a different way of consuming food information uh and an awful lot of his visual it's not word based at all the words play a very very small part in it it's just there's a picture or or a quick reel and wow i gotta do that