 And so from that very moment, as the New York Times pointed out in September of 64, there began what the New York Times called a white backlash. And it began to give rise to politicians who really, really capitalized on this sense of hate. So much so that Kevin Phillips, who was a well-known political appointee and political advisor for Richard Nixon, argued that the key to politics moving forward, he said, was figuring out who hated who.