 I'm able to upcycle materials that were in that old phone into a new phone. So that my cost for new manufacturing go way down. If you think about the re-commerce market, the re-commerce market is growing about 16 times faster than the global apparel market. If you look at companies like Patagonia and REI, comparatively to their market counterparts, they have operationalized circularity. They've operationalized these environmental principles.