 change someone's mind necessarily about how they'll vote it's about a pattern of content it's like you see dozens of videos about the same thing and because your algorithm your recommendation systems know you're interested in one thing you get a lot more of it the momentum starts exactly and then you build up a particular picture of maybe a candidate that you could vote for you decide not to vote for and that can then inform your decision which is a good thing but if any of that content is misleading or fake it can kind of play into false narratives that are not based on good information