 You couldn't, right? You knew your hood. You knew your crowd, right? You knew who was around you, right? And so if you're in Kentucky, you talk to the people. If you're bigfooting or ghost hunting or whatever it is, you know the people in that genre where you are. And you might hear from, if you're in Kentucky, you might hear about some people in Tennessee and maybe you'll go visit them. And maybe you know some people in Florida and you'll go visit them and everybody visits each other's spots and that kind of thing.