 The tipping point was when I went to help with an auditing project on one of the slaughter sites, I was asked if I would step up and be quality manager there, so I had a lot more involvement with the animal welfare and the birds themselves. We would have regular meetings to discuss current welfare of the birds, and we would find continuous patterns, hock burns, pododermatitis, so the ammonia burns on the legs and feet, and that's obviously a reflection of how they were kept on the farm, that doesn't happen at the processing plant.