 People come around, they sit around, they come up with slogans all the time. And in advertising, there are like a handful from the 20th century. You know, I'm loving it. What's another one? Just say no. I can't think of another one. Camel is cool like a cigarette. I don't know, some cigarettes from back in the day when they were advertising on TV. Just say no. What's wrong with that?