 characterizing it as strength versus weakness. And that's how they were gonna kind of present this pitch to the American people. I think that that's still going to be obviously a theme. But if it takes the tone of the former first lady Melania Trump and her letter, and then you add that image of the former president with his fist up in the moments after he's shot, it's just very powerful. And we'll see how it translates to independent voters in particular.