 psychologically. And it reminds me of the exercise thing in that if you just do it a very little bit, A, you'll help yourself, and B, it'll make it much easier to do a little more. Well, if your goal is just living longer, feeling better, that makes perfect sense. But if you're trying to lose weight, it's the same principle. Okay, so I'm going to lose a quarter of a pound a month, and at the end of the year, I'll have a... Who cares? Hand me a pie. Then they go...