 being known by so many people, by governments, by the private sector, by the industry, and people took us a bit much more serious. And being taken seriously mean that people are willing to partner with us to develop the product better, people are willing to invest in it in grants and other form of investments, but then also people are willing to uptake it. Seeing rural communities accepting Vaxibox, using it to store vaccines, medications, just made the biggest difference. And it all came from so much publicity that we got in Kenya, in Africa, and the whole world.