 Well, we talk about in our industry that fairs change lives. You know, we live in very difficult times right now. And as I've talked to fair managers, particularly over the last two and a half years, we know that the one thing we can offer society is a step away from all of that. In fact, one fair manager I know, they thought about putting a sign at the gate that says, drop your worries here. Come on in and have fun. Put a smile on your face.