 a secret that the audience is keeping about themselves that every individual audience member keeps to themselves. You know, you wouldn't be caught dead saying it out loud. You know, you don't want to beg for praise or beg for attention, although some people do. Ultimately, what Bob is playing with is the audience's level of embarrassment over their own deep, deep insecurities and their own feeling that they haven't made their mark on people or on the world.