 One is what the editor decides. The other is the fact that you click on it and read it as a reader. And the other is that you buy the products that are advertised in that newspaper. And as members of the public, we have to realise we hold the power over two out of three of those levers. We can choose to not buy a product and we can choose to not click. Every time you click, you are the reason that thing is there. So you know that we do have the power. We have two thirds of the power.