 the depth of the dollar, and the impact on conservation that hunters, fishermen, shooters, outdoors folks have. And so they've all got opinions. And I thought it was really interesting. Our motivations for hunting really varied. Eighty-three percent say that, you know what, or 84 percent, a very high number, said, you know what, if these guys are hunting for food, that's absolutely fabulous. If you're hunting for horns only, though...