 what I'm trying to create here. I mean, it all began because when I visited Asia as a teenager, I would notice, you know, my cousins, people I would encounter, they were always so curious about, who made your shirt? Who made your shoes? What watch are you wearing? I mean, they were so fascinated by the brands in a way that just didn't happen to me in the US. So that sort of became a thing that I wanted to satirize, and it sort of caught on for the books.