 well, then all the assets the companies own would also double. And those inflated assets can be part of what determines a company's stock price. Another part? A firm's earnings. Those, too, can get an apparent boost from rising prices, says Samir Samana, a market strategist with Wells Fargo Investment Institute. There probably is a, you know, inflation component to stock prices for no other reason than things that companies sell, the goods and services,