 kind of talk to millennials in a new way. You know, millennials were also famously the generation that was afraid of quote unquote adulting, the ones who were kind of perpetually eating the avocado toast. And so there is a slightly different way to talk to them. And it's also good for marketers in a sense, if you can sell a Gen Z and a millennial the same thing, like that's great, right? Maybe you can't talk to them the same way, but if you can ultimately sell them the same outfit, that's good for you.