 You said earlier that back when you were in the Obama White House, that there was sort of a sense that people were ready for a change when it came to how they thought about their food, the cultural implications, the way that they understood how it related to their neighborhood, to their community. Are we ready for this next sort of way of thinking about food? Do we still have a lot of work to do before these changes happen? There's mixed signals. When we were in the Obama administration, the big ad groups, first of all,