 I mean, to be honest, that expectation is already there. The other aspect of this, and I think it's a very serious aspect of weddings in India, is that it's one of the primary causes for indebtedness. I mean, there's a saying in India that the two ends that actually send people back into poverty are marriages and medicine. Medicine, of course, because people lack affordable health care. If they go to a private hospital, they literally break their banks. But this sort of stuff...