 It's not bad. It actually tastes quite good, actually. I'm actually surprised how well it tastes and resembles real meat. It actually falls apart a bit similarly in your mouth. So that's actually quite cool. The reaction I got was pretty much the same as my own. They were like, wow, actually, that really did taste like chicken. And it is chicken, to be fair. I mean, it's made using chicken protein cells, like Greya was saying.