 I want to remove this idea of instant gratification because I do think that you two will agree on that. And I want to focus on the kind of broader movement toward well-being. Jeffrey, I wonder how you see this shift towards well-being and self-care because I heard you reference you-do-you culture. And I'm thinking about how you kind of contemplated John Adams' own internal struggle between self-mastery and self-love or vanity. Yeah.