 as being sort of competent. So Keir Starmer often talks about his time as head of the prosecution service in the UK as a lawyer. In other words, he was a sort of senior public official. And Rishi Sunak also kind of styles himself as the sort of tech bro, the guy that can really kind of crunch the numbers. So they're trying to come over as competent, not charismatic. I mean, of course, the problem that both of them face is that they're not sort of seen as particularly likeable individuals.