 Randy and his co-founder, David Heath, took on a boring and pretty much ignored category and turned it into a massive brand. And they admit that one of the most important things they figured out was how to listen. You know, when we were just starting, we had people who gave us advice and were really helpful along the way. And those advisors and some of those calls and sometimes it was a short call and you just sometimes need someone to be like, you know, actually that. Stick around after the break for how I built this.