 seeing online that they would like to buy but it's five hundred dollars it's a thousand dollars you know the luxury market has gotten really expensive and they're delivering a version of that that's decently made reasonably priced and i think they can sort of chase any trends in there in writing the story i went to columbus i went to their headquarters and spoke to the chief marketing officer the chief product officer and asked them like what is the aesthetic now and they really couldn't answer that and and that's the point the point is to not be pinned down by anything