 based on data from an analysis by the national center for social research they've got social media profiles across all of the main sites they're private they don't have any friends but they allow me to interrogate what different people are being recommended and targeted with on their feeds because we all inhabit very subjective social media feeds according to what we show an interest in according to other kind of indications that we give to the algorithms the computer generated systems about what we might like or want to watch and so on