 Even when stuff's contrived, something happens that you know is real. So, I mean, as ugly as it is, somebody being punched in the nose is very different than watching a scripted show with violence. Like, people do have a craving for authenticity, sometimes even when the authenticity is incredibly disturbing and ugly. Yeah, you make the point that you don't even have to watch these shows. A show like The Office is based on the format of reality shows. This was one of my favorite things that came up while I was doing the research. So,