 So Nick, we're talking about changing perceptions, but what about actually making it in bulk? Like how viable, how realistic is it to think that it could be mass produced? Goes back to what Greer was saying earlier, depends who you ask, right? You speak to the entrepreneurs and the founders of these companies, and they'll tell you that the sky's the limit. You know, when you speak to them, you come out of interviews with them thinking, wow, that's incredible. This is the future of food completely changed. Nothing's ever going to be the same.