 Yeah, exactly. You see someone going down a runway wearing a fuzzy orb and you're just like, why? What is that? There's no context for it. It was never anything that resonated with me. I don't know. I don't know of many children or young people who love a garment that lives on a runway entirely out of context. We like things that are worn by our favorite musicians or in movies or things that have a story behind them. And I realized you have to do a lot