 So tell me, what's the biggest difference between a traditional air conditioning and what you're doing? Yeah, the biggest difference is that air conditioning today does not separate the humidity from cooling. The cooling process and the dehumidifying process are both tied together and done at the same time in a very inefficient way. And so when you think of air conditioning, you need to think of two things, cooling and dehumidifying. In fact, humidity is a bigger factor to our comfort than temperature.