 Yeah, yeah. Some people don't want to talk about it at all. They think it's crazy and a waste of time. Other people, like you said, they've either had something and maybe they're hiding it or they don't want to face it, right? Or they are interested in it and enjoy it. A lot of people that say they don't want to talk about it as deep as we get, they love all the fantasy movies and things like that, right? They love all the Star Wars and the Star Trek and all the other things, right? Oh, yeah, they certainly like the fun part of it.