 I have an American friend who lives in the UK who took ages to find the barbecue that represented his US-style barbecue. And it's outside and the neighbours complain when he's barbecuing because there's so much smoke. But he doesn't care because that is his passion. It's his culture. And because I'm South African, you know, we have our own bride. Right. So, yeah, in South Africa, nobody says barbecue. That's sacrilege. It's...