 It's unsustainable for meat to be the price that it is. And so I already think the true cost of meat is higher than what it actually is. So we'll probably get there sooner. Agriculture's had thousands of years to get to where it is now. We're only 10 years in. There's definitely a world in which we get there and get cheaper, but there's a lot of factors at play to get there. But I'm quite confident that we can.