 Yeah, yeah. I mean, it's interesting when you think for years we had no tiki bars and it was bizarre. And then Frankie's opened, you know, and then we started having more. And I feel like we're almost kind of in the second generation of tiki bars where it's kind of not enough to just be like, we're tiki. Like, you know, now you kind of have to put your own twist on it. Stray Pirate has a pirate theme. Red Dwarf is like a punk tiki bar. In San Diego, they have space-themed tiki bars. Like, I notice...