 Because, Dave, you've been doing the emergency surgery for about 30 years plus now, and I'm trying to help the next generation avoid all of the broke mistakes. Well, there's two things in this book that are exceptional. Number one, the level of snark is fabulous. That's in there. The George Quality brand snark is all through here. And the other thing is the depth of research and the detail you go into on why these things suck.