 who worked on these shows. And they didn't come from reality programming because there was no such thing. They came from news, they worked on travel shows, they worked in documentaries. And in the later section of the book, a lot of them are film lovers. You can see that kind of filmic storytelling working in shows such as Survivor or definitely in The Apprentice, where these shows are actually edited together like movies. And I think a lot of these shows, especially in the later section of the book you talk about,