 There are early adopters, right? Like when the iPhone 15 came out, there were the people that were standing in line waiting overnight camping to get that phone because they're the early adopters. And the early adopters are our canaries in the coal mine, right? Like if they get a new technology and they check it out, they're going to tell us how they like that technology. So what was happening is I know in my neighborhood we had like, I don't know,