 kind of co-opted or maybe took advantage of his own channels, including free media and his own social media accounts. You write that the parties, quote, erect high and rising barriers to new competition. But in the case of Trump, you know, his own party tried as hard as they could to erect the highest barrier and couldn't keep him out. And so on those fronts, it would strike me that the parties failed, failed to constrict a certain competitor. So