 But one thing that you point out in the book is that the places that fat people actually go and the products that they actually use, we never see fat representation in those commercials. Never. I have yet to see the Olive Garden commercial where there's a fat family enjoying themselves at dinner. Never. It always looks like people who just stepped off a yacht at the Cape and they're like, oh, shall we go to the Olive Garden for dinner, honey? Like, that's like, those are the people we see. Why do you think that is? Because, I mean...