 Is that like if there's some sign of this work being done it can kind of go a long way to making it feel like this is a thing you should do in your community in the same way that there's like if you live in an area with say black bears and you have bear resistant garbage as soon as you start seeing that it's like oh maybe I should have that too. If you start seeing like a sign that says hey I replaced my roof hey I did all this work to make it fire resistant that can make it seem like this is just something to be done in the community and it becomes part of the sort of everyday nature of this sort of long tally of work you have to do on your home.