 He said he was experimenting because he wanted to develop alongside the technology rather than complain about it. Megan Lawson is an entertainment journalist. She says many artists are feeling the same. This is a real marked change from previous use of AI in K-pop where it used to be a case of fans using it to make AI covers, you know, getting their favourite songs to be revoiced in the style of other singers. Those videos perform incredibly well on YouTube and you have to think, OK, have K-pop artists thought,