 Here's a message about Kroger clock bread from a man who has plenty of know-how when it comes to bread baking. Mr. J.L. Moroff, superintendent of Kroger Bakeries at Chicago, says... It's a pleasure to say that enriched Kroger bread today is the best textured bread Kroger has ever baked. You see, the dough that makes Kroger bread is twisted. And this results in a bread that's almost as fine textured as cake. Another thing we at the Kroger Bakeries are proud of is the snowy whiteness of Kroger bread.