 front of your toes, which is what makes high heeled shoes so torturously uncomfortable. I was able to more evenly distribute the weight. At the time, comfort was a very dirty word in fashion, right? You were supposed to suffer for beauty. And I come in, I'm like, that is the dumbest thing I've ever heard. I've suffered enough. Thank you very much. No more suffering from women. We're going to fix that. And so that's why I think it kind of exploded is because no one had ever done that before.