 I'm someone who eats chicken all the time. I'm really interested in food. I study food. It's amazing to me. I just didn't know any of this. We do the oak and gold chicken here for Marks and Spencers. Our chicken will sell for £8.50 in the supermarket, whereas a lot of people will be buying a chicken at the moment in Tesco for £4.80 or somewhere else. So people have to pay more for them.