 I first saw it at a point where it was already being made into hats. There was already merchandise with Hawk Tua on it. Yeah. Yeah. I guess maybe I'm maybe more on this side of the internet than I'd like to believe because it was like trending nonstop on my Twitter account for like days after the fact. It became pretty clear to me that this was going to be a pretty galactic size meme that was going to make it all the way to NPR. Yeah.