 Let's get into that however. Tariffs can play a role, but so can poverty. And then there are opportunities available within a country. Trade consultant Sarita Jackson helps businesses figure out how to expand internationally. First of all, identifying the right market. Then when we get into the execution, that's a whole nother ballgame. Plenty of U.S. companies do that and sell their products overseas. Then sometimes it's like, ah, okay, maybe I'll just stick with the consumers here in the United States.