 Um, but the NRA went to some of these stores, um, like Cabela's, you know, so these big outfitters and said, you know, had to reassure them that like, yes, you might face pressure, but listen, you have to understand your customer. And that's where it becomes this cultural flashpoint, you know, where your customers being gun owners, you know, want you to keep selling this and you don't want to give into the other side. So, you know, you're going to have to just weather this. And they, a lot of them held on and sort of kept selling it. I mean,