 You're so close. I know. You're so close. Did you see how much attention that just attracted? No, it did. But then you didn't have anybody out here talking to them, saying, hey, why aren't you playing the game? I know. I was hoping that they would realize that. No, no, no. They're not going to realize that. You know that. And better than anyone, you should know that. They're not going to just be like, oh.