 Whereas if you came to Americans and said, hey, we've got to save the planet, I've got an idea, this will be cleaner, and you'll save money, let's do that. And then people will be like, oh, really? Like I can still have my Ford F-150 with an ICE engine and a turbo, but I can have it and it'll go 600 miles on a tank of gas instead of 200? I'm in! But they didn't do that.