 I know there's an image of a chicken farmer going in there and kicking his chicken around the sheds and all, but they're not. I mean, at the end of the day, high welfare is... One of the ways I really like to think about welfare is to ask myself, how willing would I be to take on the life that that animal is living? And for me, I wouldn't be so keen, to be honest, to live the life of a broiler chicken.