 man or woman but all he or she cares about in their professional capacity is how often did you go to kfc this week and how big was the bucket you bought right that's it that's all they care about in the same way all these companies care about is how good did we get undermining your attention and hoovering up as much of it as we can and as my friend tristan harris says you know you can try having self-control but every time you do there are 10 000 engineers on the other side of the screen working very hard to undermine your self-control and when you first hear that