 He thought, well, what if I could use the same sort of technology, but for meals? And he started out experimenting. He used old champagne bottles, which is so glamorous. You don't think of when you're opening a can of beans for dinner, you don't think about this. This technology got its origin in champagne bottles and started preserving beef stews and all sorts of delicious French dishes, green peas fresh from the pod and won the prize.