 I'm very American in that sense. And he's like, I started off poor as a candle maker son, and here's what I did to succeed. And here's what you to reader can do. And now today, Rick, you know, you go into the bookstore, you see all these self-help books that essentially say the same thing, power yourself and do this. But Franklin started this genre and he focused on habits. You know, there are all these bestselling books today about, you know, atomic habits and