 that has never recognized unions. The Samsung leadership has always maintained that they are the number one company in South Korea and therefore they don't need a union. They say that they treat their workers the best, that they don't need to give a union because they already get the best salary in Korea. So for them to have a strike now, it really does signify that something's changing in the society. What is that something? What do you think the larger story is behind this strike?