 meaning gun owners, want you to keep selling this and you don't want to give in to the other side. So, you know, you're going to have to just weather this. And a lot of them held on and sort of kept selling it. I mean, I find it interesting that Walmart doesn't sell the AR-15 anymore. They stopped in 2015. The biggest retailer in the U.S. doesn't sell this sort of iconic American weapon. They stopped. They claim because of demand. It just wasn't there. But, you know, retailers...