 audiences devoured it. And I think now there's a lot more representation that speak to a far more accurate history of the cowboy and frankly, the American West and of the country itself. Hmm. Jay, I'd love to hear from you on this. Like what is the symbol of the cowboy mean? And how have you seen it change? What I'm really interested in right now is trying to understand a bit better the abstraction of the cowboy because the fascination of,