 There are some schools that have very sophisticated sort of engagement metrics that they can measure, like have they volunteered with us, have they given to us, and then they decide from that. One alumni magazine did go digital in 2020 and isn't looking back. Purdue alumnus from the public university in West Lafayette, Indiana. Matt Folk runs the Purdue for Life Foundation, which puts out the magazine. He describes his audience as a fairly techie crowd and is able to collect lots of data about what they're reading.