 things that we're talking about reflects the personality of its creator. I think to me, it's kind of a celebration because even though something like survivor or the apprentice falls through a lot of hands before it finally lands up on the air and it's still being invented again in real time, which I think is the fascinating thing about the book that you follow that, that process. I think that there's the stamp of the personality. I think in a real way, more than any other thing we see on TV, reality TV is kind of an outdoor creation.