 It's not straightforward. It's complicated. It's not guaranteed. But the other option for us is not to do anything. So we decided to take a bet and go for it. You know, this is about a very, very long-term, big-scale, ambitious project to completely revolutionize the way we eat meat. And if you speak to the scientists, you know, the ones who give it any credence at all, who don't, you know, have vested interests and say, OK, if there is a glimmer of hope,