 I thought that was really good. Wow, that's a great phrase right there. We're into, we talked about a post-truth world years ago. We're into a post-embarrassment world. You don't have to be held, you can make a very strong, solid claim, be proven to be not only wrong, but like you knew you were wrong, and it just doesn't matter. Well, Trump has that, that scary power of being immune to embarrassment. Yep, yep, yep.