 I look at the proliferation and growth. I did this thing the other day, Joe. I was at Florida International University with their journalism, and we were talking about journalism. And I said, what do you mean? They were arguing that it's dead. I said, are you kidding me? Look at Substack, where I just launched a thing. Bari Weiss, who left the New York Times, has got one of the most profitable pages now because she does good journalism. I don't agree with it all the time. Yeah.