 I think have the bravado of filmmaking behind them. I think that's true. I also think that it's one of these situations where the people making the shows were literally creating their jobs from scratch. I mean, this is an account of the creation of reality television. It runs from 1947 till 2009. And the people you're talking about on those shows, like on Survivor, they were inventing the idea of what do you do when you're a reality TV field producer?