 What we didn't know was how many thousands of you would phone and write asking us to bring back the classic taste of original Coca-Cola. Coke eventually got rid of New Coke altogether. And despite the flip-flop, or maybe because of it, and the attendant free media, in any case, Coke regained the top spot. Today, even as soda consumption falls, the rivalry rages on, with both companies adding juices, teas, and waters to their portfolios.