 You know, Dick's Sporting Goods sort of famously decided to stop selling the AR-15, although they would backtrack because they would sell it at a subsidiary store called Field and Stream for a little while. And then after the Parkland school shooting, they decided to get rid of AR-15s entirely. But the NRA went to some of these stores, like Cabela's, you know, these big outfitters, and said, you know, had to reassure them that, yes, you might face pressure, but listen, you have to understand your customer. And that's where it becomes this cultural flashpoint, you know, where your customers...