 standard basketball one. But, you know, my wife and I will say it to each other all the time when we want to do something, we're not sure if we should. It's like, well, you miss 100% of the shots you don't take. That's writer and sports journalist Kate Fagan. Her latest book is called Hope Muses, an insider's guide to pop culture and the women's game. You can see her full talk at TED.com.