 Has it gone too far? We don't know, but we're producing something else. There's very little organic chicken available in the UK. It's less than 1% of the chicken we buy. Why is that? I think it's cost, and that's just a fact of life. What we do costs more money. These chickens spend half their life indoors, but when we reach the fields, it's exactly the sort of thing you're probably picturing when you think of happy chickens.