 Someone from the store or manager or something recognizes you and goes out of their way to give you some sort of special treatment. Once you're anonymous, that all does go away, as Kevin Bacon found out. Right, but then let's look at the other side. You're correct. So, like, for example, you know I was out of town last week in Missouri, right? And so we drove. It's a four-and-a-half-hour drive.