 It's interesting, how do they do this? I mean, I've actually watched quite a few, quote, cult leaders up close. One thing is they're very good at, they have the gift of rhetoric. That's really important. They can speak in such a way to sweep you off your feet. Like I've watched Reverend Moon, not in person, but it's interesting because I actually disagree with everything he says personally. I have a completely different philosophy. But the way he says it, somehow I get swept away and I start saying gibberish.