 But even with large sums coming in, festivals are becoming more expensive, even prohibitive. Carlos Chirinos, a professor at New York University, says this is part of a bigger story. The public does not give that much importance to recorded music anymore because it's easy access. And that's basic economic theory, right? If it's something that's easy to access, you are not prepared or ready to pay for it. But people still crave the experience of live music, especially after the pandemic.