 So I guess I can visualise it now, but the key thing is the texture and the taste. And Nick, you've already made it quite clear what a dedicated journalist you are, going out there and trying it for yourself. And of course, you recorded yourself doing it. All right, so moment of truth. Smells like fried chicken. Yeah, tastes like fried chicken. Bit processed maybe, but no, you would never know where this came from.