 I wonder in terms of the idea of bottom up, I guess having lived in the Nordic countries and being raised in Margaret Thatcher's Britain, I had a real mind shift coming over to here. The Nordic countries don't come top of the happiness polls every year because it's just a magical place where fairies rule everything. It's because the taxes are high and there's a welfare safety net that looks after everyone, at least in theory. So the idea of self-mastery and putting it all on the individual and this idea of well-being and developing ourself is wonderful, but doesn't it have to come from above too?