 I'm not familiar, but it's very descriptive. Yeah, you know, if you're a Wilco fan, oh, that's dad rock, you know. And so it's a lie because the dad may also be loving Kendrick Lamar. That's it. I think it very much depends on the person. This is population level surveys that we're talking about that talk about broad tendencies. And as soon as we take averages, the individual experience gets lost. We're not telling any one person's story here.