 So it was his idea. He cast Trump, and Trump is indistinguishable from that show. He's inseparable from it, and he's the main outcome of it. I mean, they rebranded Trump. That was a show about marketing, and he was the ultimate marketed object. They took a failed businessman who was a sort of cartoon guy who was appearing doing cameos on sitcoms in the 90s, and they shined him up and made him look like the kind of guy who could run for president.