 you know, you could get some influencers and you could really grind into Instagram and Instagram was new. So where do you start? So much noise, so hard to break in, in the way that a lot of businesses did 10 years ago. And a lot of confusion, even amongst big brands on where to go in terms of marketing. But I guess I would back up and ask a couple questions, if that's all right, Anna. Sure. In terms of the clothes, are you making the clothes yourself? Are you buying from other brands? Are you