 And to launch it so successfully, I mean, how did you do that? Well, look, I took the greatest political phenomenon in American history, and I turned him loose on the world. What you don't do, look, what am I going to tell Donald Trump what to do? The guy's a billionaire who everyone knows, who's had a massive TV hit, who's written New York Times bestsellers, and what, I'm going to go tell this guy how to say something? Not going to happen, okay? What I did is I...