 That's a lot hipper than the Smokey I remember, but... Only you, Greg. Only you can prevent forest fires. Yeah, and he's still around, right? I have a billboard of him in my city right now. And he's not wrong. You know, this message of being careful when you're out in the wilderness or in the forests with your matches and setting sparks, that's important. It's still true. We do not want the general public to inadvertently start fires. But in the last couple decades, the way we understand and manage wildfires has started to change.