 And what about the cost? Because it's been so controversial and we're going to talk more about it. But traditionally, when you think about a wedding, the moment you put that word in front of it, I mean, people sometimes lie and say it's not a wedding, it's just a small gathering of friends and family. Because when you put wedding in front of wedding dress, wedding cake, wedding venue, the costs skyrocket. But this surely is on a whole other scale, Nicol.