 What happened four years ago? We all got locked down in our houses and we couldn't go do anything fun, except what could we still do at even the height of the lockdowns? We could get in a car if we owned it and drive it. And there was this, again, new awareness by everyone, including wealthy people, that I can always go get in my car. That one's hard for them to control. And so if all I can do is go out and drive a car to have fun, I want the funnest car I can buy to have fun in. And so