 After a few years of booming viewership and the arrival of 2024's superstar rookie class, the W was in a good spot to make gains. I think it's just a cumulative moment where all the forces are aligned to take advantage. Laquita Frederick, an expert on the business of sports at Georgetown, says the revenue boost will help the league invest in reaching new fans. But some worry that $2.2 billion valuation doesn't match the league's potential.