 few people that i've spoken to in india we've done quite a lot on some of the business programs because the amount of money spent has made it a big business story have talked about that soft power we spoke to the editor of the tribune which is one of the big newspapers based in the north of india and she was talking about getting fed up of criticism of the amount of money that was being spent and actually was much more interested in how the world was following an event that was taking place