 Now to testing to explore the family tree. The genealogy market is expected to hit nearly $9 billion by 2030, according to King's research. I did one of these and learned not much. Half southern Italian, half Ashkenazi Jewish. Not a newsflash, but my colleague Lee Hawkins did Ancestry.com and 23andMe and got results that were much more meaningful to him. Lee is a veteran journalist who has a podcast for our APM Studios division called What Happened in Alabama?