 Yeah. And I started to see drinking as almost something that was quite, when people reach for a drink at a party, for example, it's a sign that they are looking to connect, you know, that they're looking to let down their guard, that they're looking to enjoy the socializing that's happening there. And when people reach for a drink, that's another way of saying like, I want to be in this moment with you and turn off the part of my brain that is worrying or self-conscious and