 there is something going on with obesity. I definitely believe now. I don't know where you are on this, but part of it is choice and lifestyle. No doubt about it. We eat more and more crap than we ever used to. We're less active than we were before. I mean, there's just no doubt about that. We eat out all the time and process food. There's lots of bad choices we're making, but I'm not sure many people could...