 based on the anticipated high temperatures in the valley areas. That always drives up our numbers. To manage the crowds and the impact, the agencies up at the lake are joining forces to help control parking and litter. One of these management methods is higher parking fees at beaches like Zephyr Cove Resort. Cressy says that Zephyr normally charges $12 per day, but is allowed to increase that rate during the holiday to help fund additional services at the beach.