 Your hometown station. The power of radio. Bad weather. At the racetrack. In the shower. Oh, sorry. All things that never actually happened. While listening, you pictured them all, didn't you? You see, radio uses the theater of the mind. It has a one-to-one connection with every person listening. So, if you want to get your business message across, then there is really no more intimate, creative, or cost-effective way than using radio.