 I love it being a total cultural rainbow. We have so many towns and each town has its own spirit. You mean towns within Istanbul? For example, when you go to Sultanahmet, it's very historical, mystic. And when you get on a ferry and go to Kadıköy, it's very stylish, very arty. And when you go to Üsküdar from Kadıköy, it's a perfect combination of conservatism and modernism. Do you work for the tourist forge?