 Because feeling good does suggest something rather fleeting, whereas what we're talking about is life satisfaction. And really, that's what matters to people. If they understand properly what does matter to them. I mean, obviously, some people will think it really matters to them how much they earn. And they will spend their whole lives trying to maximize their income and then realize at the end that it hasn't been worth it. But on the whole, I think people do understand that their well-being is what really does matter to them.