 Chicken poo? What do you call it? Chicken nutrient. Chicken nutrient? That sounds like it's food for chickens. We'll call it chicken poo. Joe Hilditch is from Whithurn Farms, a mixed farm on the very upper catchment of the Wye, near a river called the Arrow. I'm a fourth generation farmer and we've got a highly diversified farm here. The main product we have is broiler chickens. Apart from that, we've got blackcurrant, cider apples, tourists, British cassis. Do you farm tourists? I do. They're very important to me.