 She was made president of the International Sour Drink Association and chosen to give the keynote speech at their convention. You all set with words of wisdom, honey? You know what they say, Mommy. Always advertise so consumers think of your product first? I was going to say never swallow a lemon seed or a watermelon on your tummy. This fabricated but interesting story is to remind you that it's called advertising and it works. A message from the Radio Advertising Bureau, this radio station, and produced by the famous Radio Ranch.