 There's really a bite to it. And that lab-grown burger cost over $300,000. And I think I'm right in saying, Nick, when we last spoke about this, the chicken nugget meal you had was, what, $16, $17? Something like that. It wasn't $300,000. BBC budget doesn't exist. I was trying to think what a Wagyu beef burger would cost, actually. I mean, that's pretty expensive when it comes to the real thing.