 I think it's changing every minute. So many people now get all their information about food from TikTok. They watch a video and put it on a list and then they go to the place. And, you know, it's just like it's a different way of consuming food information. And an awful lot of it is visual. It's not word based at all. The words play a very, very small part in it. It's just there's a picture or a quick reel. And wow, I got to do that.