 It really is a really social game. And so you haven't launched your company yet, right? This is just you want to figure out how to do it? So we're in our late stages of our manufacturing, running through our samples. I designed the board and the tooling and everything myself. Wow. But while we're feeling more confident about that side of the business, we're really trying to figure out how we can lock down the other side of it, which is how do we actually sell the thing, right?