 saying, do we have to? Well, CNN's an interesting one because, yeah, they're talking about this pivot to digital. But CNN is already one of the top digital destinations for news in the world. It's just they don't put that much resources into it because the vast majority of their money is made on the television product. And they see where these ratings are going. The CNN ratings on linear TV have just been going down, down, down. We're talking like