 Right. You're going to trade shows. You're touching and feeling things. You're making choices and you have a point of view. And that's super valuable in today's world. People want things that cut through. Right. They want a point of view. But I feel like your website is not 100 percent a reflection of that. Like I said, I want to know that perspective, that personality, that point of view. I want that to be so clear on the homepage. I want to see that story. Yes.