 And typically, the way that we interact with people is not to shake our finger at them and say, hey, you shouldn't be watching this content, or you might be an extremist. No, no. Our approach is, let's ask them questions. Let's ask them questions about their emotional state, around their feelings, their feelings of anger, maybe their feelings of loneliness. And we find the most effective question to actually start a conversation with someone who's going down this path is, are you feeling lonely, or are you feeling isolated? Once again, you know,