 He was a well-known personality in the gun world. And, you know, he had a TV show. He had a column in gun magazines. He was just a well-known guy. And this was in the early 2000s or late 2000s, around 2006, 2007, when the gun is just sort of taking off and the gun industry is still getting sort of comfortable with this weapon itself. And he sort of came out and said, I don't think this is a good gun for hunting. It's still sort of a controversial point, you know, whether the AR-15 is