 So part of what happens with hot dogs is it's simply a matter of supply and demand. We love our hot dogs, and we love them especially at summertime, and we love them at certain events, ball games in particular. So essentially what producers and suppliers and retailers are saying is if people will pay it, we'll charge it. I mean, that's just the nature of it. It's kind of like getting chicken wings during football season. They always go up in football season. They go up especially during Super Bowl time.