 And the way our offices work, the way our kids' schools work, there's a really broad range of factors. But the key thing when you understand these causes is both if you're struggling to focus and pay attention, as I was when I started working on the book, it's really important to understand this isn't your fault. This isn't your child's fault. There's nothing wrong with you. There's something wrong with the way we're living. But once we understand these 12 factors that are harming our attention, we can begin to defend ourselves and take on the forces that are doing this to us.