 that there is such a thing as good design and certain buildings are examples of good design and other buildings are examples of bad design. And when you actually go and take a set of participants and measure what they think about the buildings, if they're not architects, then they tend to have very low agreement. And some people will like the classical old stuff. Some people will prefer the modern stuff. Some people might prefer things that are more cozy, whereas other people might prefer things that are grand or palatial in scale. So...