 all i'm paying you money i get what i you know i paid for a nice beach and you know pool and all that sort of stuff the next one was experiential which i've just talked about so in other words it's not just buying something but actually experiencing something feeling something having something unique the next stage they're talking about is transformational where you your life changes because you have been somewhere and you blend in with the local environment and you you know it's it's soul enhancing um so yeah these these goes in stages