 Yeah, this is the age that for a long time, I think the American Academy of Pediatrics, it was that said they shouldn't be in front of a screen at all. That has loosened a little bit, but with pretty strong caveats. Right. And then when you look at the, you know, the aggregate, the number you cited earlier, the Netflix streaming, you know, those streaming numbers are almost unimaginable to me. And that's just Netflix alone. Like the YouTube, I think it's probably something about 200 billion minutes a year of streaming just on YouTube.