 granola bars if they had Grover on them for a while. And this was before she could talk clearly, right? Like the signaling of attractive consumption and sort of aspirational consumption, you know, it has been my experience as a parent of very young kids that that happens basically at the, you know, kids are being strolled through the grocery store aisle. What will they point to? They'll point to the thing with, you know, a Paw Patrol thing on them, right? But again, I think it really just comes down to