 you know, the style changed. It was originally the sort of board book, kind of clumsy, simple, here's the letter A, you know, that kind of a thing to the style that has become kind of the dominant one of YouTube nursery rhyme kids' channels. And there are a bunch of them. Cocomelon is sort of the king of them, but there's, you know, there's Pinkfong, the company that did Baby Shark. There's all of these sort of Cocomelon knockoffs that a wired piece found to be using AI. You know, there's this...