 couple ways to think about this. So obviously, the way people market products, and especially direct to consumer products is through social media marketing. And there are influencers, there are micro influencers in every category, there are tons of grandparent micro influencers, these, these are people who charge a little bit of money to talk about products, and there are probably some with a 10,000 followers or 5000 followers, but but that if they can show this product and how it's being used by their