 And whenever the child would get bored of Cocomelon and look at the Distractatron, you know, the story noted, the researcher would sort of make a note and that information would be ferried back to the creators, right? And again, the executives that I talked to said that they had never even heard of the Distractatron until that article was published. They were very firm about saying that they, you know, they said it was the work of a third party research company that, you know, they don't,