 writing towards YouTube search terms, basically creativity by search engine optimization. They would just regularly be given sheets with the most popular search terms on YouTube, and they'd be instructed to write episodes that would come up whenever a toddler is yelling at her mother. It's a, you know, I want to watch, I want to listen to a song about trains. And then you type in train song. I talked to an intern who had written a song called Train Song specifically for this purpose.