 It was like a trend. It was like a wave that a lot of people got on. And I had a friend who owned a bookstore, and he told me a lot of people ordered these anti-racist books, and then they never picked them up. Huh. Yeah, yeah. And so the idea being that it was cool for even the companies to like, I was in so many Zoom meetings with white people. What's it like being in real life with one? Yeah.