 And the stuff that you get when you look for like an educational video on YouTube is educational only, you know, kind of as a veneer, right? And so the accessibility, the way that like, what is the most instantly accessible with, you know, a TV set versus now with a smartphone has drastically changed. And yeah, and that will have effects. Like one of the, some of the studies about Sesame Street too, that it's positive effects on,