 It's all about amusement, right? Does it make sense to you? I mean, I still have trouble with the idea of you're buying stuff that only exists online. But if you're getting as much or more enjoyment out of it than something that's real, using my finger quotes. No, it's all economics. I get it. I get it completely. One thing I know is I am utterly out of touch with the enormity of that economy. Because I've heard about it enough to know it's enormous. But I'm sure it's more enormous than I can imagine. Well, right. So my son told me, he said, yeah, I'll talk about this tomorrow.