 you know, there's just like wild west of content out there, but Cocomelon, you know, was early and they, and the original creators, they scaled, they hired animators, they, you know, they found their formula, which was, you know, this cute little baby named JJ and his friends and his family and a nursery rhyme. And sometimes it's a nursery rhyme with new words, you know, sometimes it's a completely new songs about, completely new song about rainbow popsicles or what have you, but it's this simple thing of,