 you know, what let it go sounds like even like almost by osmosis if you've never, you know, even if you don't watch these things at home. And I do, but I've seen it even though, I mean, I personally avoid YouTube as a parent because I have, you know, learned to sort of fear the algorithm and how it targets us. But as I wrote in this piece, there was a time when I took my older daughter to the dentist for the first time. She was 18 months old. She was freaking out. And I said, you know, I'm going to pull out the big guns and I'm going to put Cocomel on my phone. And she just,