 All that matters, though, is that they're watching the ads, right? All that matters is that the ads are seen and that the company is paid for the eyeballs on those ads. All that matters is that those eyeballs stay on the channel for long enough that more ads are seen and more revenue is brought in, right? It almost doesn't matter what the consumer power of those kids are. Although, you know, I think anyone with small kids can know your kid doesn't have to be older, you know, particularly verbally sophisticated to insist on wanting, you know, my kid would only eat