 Well, I will say that the executives that I spoke to, they firmly disavowed this. So the Distractatron, there was a, I think, 2023 New York Times piece on Cocomelon. And they went to the London office. The reporter went to the London office and observed researchers that, like you said, there's a kid parked in front of two screens. One shows Cocomelon, the other shows just footage of everyday life.