 10 million people to follow him on YouTube and watch him play Fortnite. And he's got a new skin coming out this weekend, which is a big deal. A new what now? They call it a skin, but it's like your avatar, your outfit, what you are. Is he like a snake or a lizard? And then you pay for them. You buy them. My kids spend more money on stuff in online games than they do actual toys.