 The issue of the sort of high quality versus low quality content, it actually, I mean, I learned through researching this that there is copious research to show that the type of TV that your kids watch, they do have different effects. It may be, as you said, because parents who value certain things tend to put on certain kinds of shows, you know, but there's also something where one of the researchers pointed out that when Sesame Street was invented, right, it was invented as this democratizing kind of