 He'd expected the criticism, but not that he would be the target. In cases like this, people would usually come after the CEO or the company itself. But soon Yoel realized that what his harassers were doing was much more effective. If you make companies believe that their employees could be hurt for enforcing the rules, they might be more reluctant to enforce them. Twitter didn't stop, though. They kept putting labels on his tweets. And Trump, of course, lost the election. Though that's probably not how he would describe what happened.