 amazing thing. I'm fascinated by it for the Olympics. They are planning to have a kind of customizable recap provided by the AI-generated voice of Al Michaels. And this will introduce itself to you by name. It will say, hello, Matt. You know, here is your swimming competition highlights because that's what we know you like or something. I'm sure it'll be a better phrase than that. And it just sounds like kind of an amazing thing.