 guided by, you know, the typical things that traditional networks would use, like the Sesame Workshop, whatever, where you would have sort of educational consultants and a sort of curricular spine to the programming. And you would have testing afterwards to see if the viewers had retained the information from the five episodes of Blue's Clues, you know, the one episode of Blue's Clues that would, that would air five days in a row, right? Like there, all of these, all of these things are not in the picture when you