 Lucha says it plans to knock on 1 million doors this year and register 20,000 voters. It has also filed a lawsuit to block the question from getting on the ballot. This is not 2010 anymore. This is 2024, and we are prepared to fight back and win. Over the past 14 years, Lucha has grown into a full-fledged political machine. In 2022 alone, it spent over $1 million to influence various ballot measure campaigns in Arizona.