 We started to look around the broader landscape and then the Vegas landscape. And obviously there is a huge electronic music scene here. I think this is very different than what you're getting when you get an electronic act playing on the strip. This is, you use the words indie electronic. I think that's pretty apt description, but lots of instruments on stage mixed with great DJs, mixed with different sounds, but that all makes sense. So it felt like there's a real lane for it. It felt like it worked with,