 was needing to figure out something about the money. Like there was sort of a production pause on all of the shows and the writers of Cocomelon were instructed to write an episode set entirely within a Target store that would be run as sponsored content. You know, there were all of these signs that the company was, you know, needing to do something about its balance sheet. Its parent company has, I think, more than a billion dollars in debt from the Moonbug acquisition, from all these things. The company...