 And you think six carrier pigeons is more effective than print and broadcast? You don't like birds, do you? How do they know who the target consumers are? They're given a photo. Well, wouldn't the pigeons be exhausted? Never. Flying is second nature to pigeons, and they're well paid for the work. How much do they pay? $10,000 an hour. What? I occasionally join them on a flight when one gets sick or, you know, has to attend a funeral or visit a mother or something like that. You were trained to fly. Oh, that's cinchy. It's only when they lift my leg to get the message I laugh myself silly. We'll have to continue this debate next time. Brought to you by the Radio Advertising Bureau, this radio station, and the famous Radio Ranch.