 well it's looking at it it just seems like the messages are kind of all over the place there's some you want to be like fun and live laugh scrub and then it's kind of then there's some other ones that are like luxurious and more spa seeming i think for me you know you've really got it you've really got to get some attention it's so hard right like hand lotions and all that stuff that's out there and you know the the all the organic stuff