 But, of course, the difference was, so if you did this too, right, it's like if the show was boring, our attention would go elsewhere, right? We might draw or, you know, play a game or make a snack. We would get up. We did not have the option of an individualized algorithm tailoring content specifically to all of our previous decisions and sort of instinctive signals about exactly what we would like. And we were not sort of micro-targeted into an endless stream