 And then when ChatGPT came out in 2022, a lot of people sort of took notice of that and said, hey, I wonder if in addition to helping me write emails or do my high school English homework or write a cover letter, maybe this thing could sort of act like my friend or my therapist. So help us understand, because as you write in your article and as you go into in one of your podcast episodes, you've done this. How do you create AI friends now?