 of stuff, you know, someone, someone said when talking about Cocomelon, someone who had worked on the properties from the parent company before they said kids TV, right. It's always been commercial. It's always been a fundamentally commercial proposition, right. For a long time, it was, you know, kids shows were effectively toy commercials. You can talk about the fifties, sixties, seventies. I mean, actually basically children's television has almost always been a toy commercial, but, um,