 Let's say you're based in the UK and you go to your grocery store and you're buying some green beans. And you want those green beans, of course, to be packaged exactly perfectly. You want them all to be the same length. But if you were to follow the story of that green bean back to where it was grown initially, it was probably grown on a farm somewhere in northern Kenya. And when that green bean was grown and they started pulling it out of the field, there were certain cosmetic standards in place that meant that only about 50% of those beans were