 And so everything that we do, we have to match that mission. And if we can fulfill that mission, then we're going to talk about it. And we rotate all sorts of different topics. And today I want to talk about just a few things. I've been running into this just time and time again over the past, I don't know, two or three weeks here, especially this last week. And so I thought that I needed to package this in a consumer alert because...