 And this is more than just a hot trend of 2024. It can last forever because it's based on body chemistry, not fashion or aesthetics. Our brain rewards these brief bursts of distraction. The neurochemical dopamine is released, and this makes us feel good, so we want to repeat the stimulus. The cycle looks like this. Now, probably worth mentioning right now, we're posting this as I speak at armstrongandgetty.com so you can see it, read it, see the graphics and the rest of it. But...