 and that this editor, Richard Locke, had just written the whole thing up on his own, really for entertainment and to drum up business. And it worked. Circulation went up, obviously, during that week, but it also continued to go up for the months that followed, even though people found out that this whole thing was just completely concocted by Locke from his imagination. But what an amazing week that must have been to think that we had discovered a lot of life on the moon. Who was the Rubber Skin Lady?