 And that I do think is different. And in terms of your question about how often kids are actually watching TV, you know, one thing that's important to note is that very young children have always watched a lot of TV, you know, for a long time. This was, it was often kind of background TV, right? They would sort of watch, they would consume adult television that was on in the background if a TV was on all the time. Even by the late 80s, I think preschool age children were watching something like