 On TikTok. Right, right. So he writes on the tech platforms aren't like the Medici's in Florence or those other rich patrons of the arts. They don't want to find the next Michelangelo or Mozart. They want to create a world of junkies because they will be the dealers. Addiction is the goal. They don't say it openly, but they don't need to. Just look at what they do. Everything is designed to lock users into an addictive cycle. The platforms are all shifting to scrolling and reeling interfaces where stimuli optimize the dopamine doom loop.