 The WNBA is desperate to expand its brand. Oh, he makes a point that they could elevate the salaries and close the gap a lot, too. But it won't showcase the sport's biggest star in an event that drew more than 3 billion viewers worldwide in 2020. This is self-sabotage. And then he gets into, and as a black man, he can write about this stuff and really, you know, come hard at it. He says, one question is whether WNBA officials are queasy about having a straight white woman become the face of a league dominated by women who are black and gay.