 exactly bubbling with enthusiasm, Oliver. I mean, how big a blow is this for the incumbent Prime Minister Rishi Sunak? It has echoes of 1997 when the Sun endorsed the Labour leader Tony Blair. It does somewhat, but I think if Rishi Sunak and the Conservatives have received so many blows, Oliver, if you think about it, if it was a boxing analogy, a boxing metaphor, Rishi Sunak is there, he's been in the ring, he's had several right hooks, left hooks, and he's just on his way down onto the canvas, and now there's a jab