 what I want to deliver. And it may just be wanting to deliver a message that, you know, it's going to actually clean my, the clog in my drain. I need to know that it's going to work because I got a problem and it's going to fix it. So the brand is what gives you the feeling to accomplish what you need to get done, which is why you're purchasing the product. Yeah. Tom, uh, should we take some calls? Why don't we take it? Why don't we take our first caller? What do you say? Sure. Okay. Caller first caller. Uh, are you in the line?