 And it's also the conversation about screen time too. We often talk about it in a more simplistic way, right? Like certainly the judgment tends to be simplistic, but the way we kind of think of it as sort of like a food pyramid type way, right? It's like, what is the right amount of minutes and what amount of minutes will cause problems, you know? And it's so much more complicated and nuanced than that, right? It's not that watching TV for three hours a day will...