 At first, Yoel said that Twitter still had enough content moderators to keep the site safe. But the cuts kept coming, and the work got harder and harder. Soon, Elon unveiled his first big idea for making lots of money and recouping the $44 billion he had spent to buy the company. Yoel and his team thought it was insane. The plan? To let anyone get a blue verified badge for their profile for $8 a month. The company called it Twitter Blue.