 If you're going to make a fortune off of hot dogs, you have to know whom you're selling to. They realized in the 1930s that they should market to children, that children would be the drivers of a family's buying something. And so history's catchiest jingle was born, I wish I weren't Oscar Mayer Wiener. I don't know why you'd sing it, because it's an ode to cannibalism, in my opinion. I'm so good you want to eat me.