 Good evening. You're listening to KUNR Public Radio. I'm Sophia Holm. Right now, you're listening to This American Life. Up next is Think. Parents of toddlers know that the cartoon Cocomelon holds little ones' attention for hours, and that's not by accident. New Yorker staff writer Gia Tolentino joins host Chris Boyd to discuss how Cocomelon, a low-tech animation show featuring nursery songs, capitalized on the untapped market of toddler viewing habits.