 So another person who has been talking about shrinkflation, maybe a little less famous than Cookie Monster. Some companies are trying to pull a fast one by shrinking the products little by little and hoping you won't notice. Give me a break. Give me a break. Who's the president around here? Let's call that guy. Yeah. Everyone loves to complain about shrinkflation. There's this poll last year, like 80 percent of Americans have noticed shrinkflation and they are mad about it.