 Say, make them feel like they need it. Say, you like fun, right? Now, this has been going on for a long time, even before advertising and everything. It's a ballet. You know, you sell somebody. Step right up. Come on. I got this elixir here. What? You got an elixir? I said elixir. It's something you rub on yourself. You rub it on your head. You got a tingly feeling. You wake up tired. Things like that. You know, you've hungered before meals.