 It is wrong. And it's very similar to what happened with tobacco. Harry Levant doesn't make that analogy casually. Recently, he had paired up with Dick Daynard, a law professor at Northeastern University and architect of the first major lawsuits against the big tobacco companies. Along with Mark Gottlieb, another public interest lawyer at Northeastern, they were preparing to wage war against mobile gambling addiction. You made a name for yourself fighting big tobacco? What do you see as the overlap?