 Anyway, it's apropos that I mention Ginny and her mission to connect patrons with a rich diversity of inebriational options as I introduce a new project that has me buzzing. Now, of course, you're all familiar with Retail Marketing's annual Black Friday excitement. 10-15% off the pre-sale markup. It's phenomenal. And as we know, this eventually begat Cyber Monday, taking a great idea and making it even greater.