 Companies are also amazing, right? I mean, most of the things we love around us were created by a company. And there are many people who are very idealistic and not even very idealistic, who genuinely want to make the world a better place and that they build companies to do so. The people who are in publishing are very often people who really, really care about the industry. And they don't only care about profit. Of course, there are people who care about profits and there are problems everywhere. But it's not...