 Consider also the annoying but surprisingly enduring, that's what I'm talking about. The pop necessity there is a desire to sound like a confident jock. It says, you know, I like this dot dot dot, make of car, awful hit song, member of the opposite sex, fill in the blank, with an added air of playful arrogance culturally associated with regular guys. Such catchphrases do well when they evoke the swagger of hip hop or cowboy hat bellicosity.