 And you get them to envy the neighbor because they have the play fun toy. You sell even more play fun toys. And then came the worst thing of all. And that was fear and hate the neighbor. And use that and grievance to create a market for a thing. Now we're selling you our tactical play toy. And it can defend against, you don't know much about that neighbor. I don't. Well, I can help you out a little bit here.