 So maybe in the long term, people will move away from Facebook, like its users will move away because they don't like this sort of content. But I think that when you look at their share price, when you look at their revenue, when you look at their profits, it's all through the roof. It's like there's been no real backlash against this. And there hasn't even been... There's been a backlash against Twitter and Elon Musk, but Twitter is not dead. And when Elon Musk bought Twitter...