 And I have to tell you, I'll confess to you now, you know, I mean, I don't know what you're going to say about this, but I was a teenage fan. And when John Mendelson, who is one of my favorite writers, you know, the writer of the Kinks biography, for instance, came over to our side and said, hey, listen, how about me doing a book with Kinks Books? I went, what do you got?