 of saying, like, this is enough. I'm sick and tired of being abused by these companies and I'm not going to use it or I'm going to use this other company and calling them out on it. However, I think companies are potentially dangerous and there is this impulse. There are two impulses that are quite dangerous. One is to do whatever it takes to create as much profit as possible. And, you know, this is the thing. And the other one is...