 for these vacations. 60% of the U.S. population is within a six-hour drive to one of the many ports of call. So from a consumer standpoint, you remove the airline expense, that's a big deal. People like value. 27% of cruisers over the past two years have never done it before, according to the Cruise Line Industry Association. On today's 4th of July holiday watch list, retailers are open. They're hoping you're going to shop.