 Joe, what's your last name, Joe? B-lock. B like the insect and lock like... B-lock. B-lock. B-E? B-E-L-O-C-K. Yeah, B-lock. In your opinion, what do you consider important in a new record? Well, I look for a record with a good steady beat that can be easily danced to. For in most cases, if a record can generate a good beat for dancing, it can become very popular with the record-buying public.