 I can't put my finger on it. What am I smelling? Amaranth. It's not amaranth. What is it? Is it rye? It might be. Not the whiskey, but just the plain old rye. It smells like a deli. It's rye. I love that. Oh, it's spicy. Rye is a little bit spicy. When you use it in whiskey, it's spicy.