 I mean, first of all, we're dealing with an addictive product. We're dealing with an industry that will still defend sometimes on the basis that it's really the smoker who's making the choice. So we have that exactly with a gambling industry. Following Daynard's tobacco playbook, last December, they filed the first in what they say will be a series of lawsuits, suing DraftKings in Massachusetts for deceptive advertising, claims DraftKings says it, quote, disagrees with.