 And that's the key. You know, when people come in, they come in with a specific problem or purpose. You know, someone will come in and say, for instance, I need a new kitchen faucet. Yeah. Well, it's up to us to determine if that is their true need. Yeah. And you take some of the big box stores, which shall remain nameless like Home Depot and Lowe's, and they are product oriented. You want a kitchen faucet? You get a kitchen faucet.