 In reality, I imagine that's much harder to actually do. So you take a company like Kava, who has a stated goal of 1,000 locations by 2032. And for some reference, I think you're around 337 stores, I want to say. So let's say roughly one third of the way there. How do you, again, it's easy for me in the spreadsheet, but how do you, in reality, make that happen in a sustainable way?