 Yeah, it's interesting because I'm looking at inflation, the cost of everything, the lack of affordability, and it just really seems to be putting a bite in a lot of things. And business owners, I imagine their profit margin is being affected because everything for them as well as consumers, the inflation, everything's expensive and not affordable. Yeah, every company. I mean, our company, we see our expenses are going up, but you're trying to find ways to stay profitable while all these things you can't control are affecting the bottom line.