 Well, I think people tend to be afraid of change, right? I think everybody would like some improvement. And, you know, inflation and costs have been driving up, at least stabilizing, right? Everything is going up. But the economy actually is doing fairly well the past few years. Unemployment is at record lows. But, you know, your dollar doesn't go anywhere near as far, right? And we're starting to see pushback from big companies, right, nationally. McDonald's, now they're advertising, hey, there's a $5 value deal.