 Buckle up. Well, Matthew, you have a background, media, State Department, Matthew Bartlett, Darby Field Advisors. I'm going to ask you a question I just asked Josh McKelvin. Josh comes from the TV background, kind of like I do, and all that. So I come at this media. You have both media and political. Okay. Answer this for me, and I want you to correct me if you don't agree with anything I'm going to say. I'm going to just phrase it and let you run with this. So here you go, Matthew. Okay.