 And, you know, it makes sense to me, right? I think a lot of people don't want Bragg's apple cider vinegar with the mother to be affected. But this, to me, opens the door to a way bigger question or a bigger conversation, which is, what's going on with food? And why are we doing so much to change the way we eat? Whatever happened to just good old-fashioned food? Seems to be like a thing of the past. Seems like...