 Next time you're in the produce aisle, please be on the lookout for this label. And whatever you do, do not go near it. Appeal, or Ed Appeal, is a World Economic Forum and Bill Gates-funded product that is being sprayed on fruits and vegetables, which are on the verge of spoiling, so that they appear fresh and last longer. Even more frightening is the fact that Appeal has been approved for use on USDA organic produce under the name Organapeal.