 Where are they getting the money for that? I mean, for them to advertise, you know, it's not all, you know, for the goodness of people's hearts. And so you also want to kind of take a look and go, all right, you're spending a lot on advertising. Do networks say, you know what? You could advertise for free. They don't because you do it for one. Now you have to do it for others. So most of the time these networks are charging and they are charging millions. Well,