 And so it gets a little frustrating when we're trying to point these things out and we're overwhelmed by numbers, three or four other lawyers, that sort of thing. You've heard me talk for a long time that cell phone service with Pure Talk can cost you half of Verizon, AT&T, mobile. You hear just $20 a month for unlimited talk, text, plenty of data. You might be thinking, so what's the catch here? There's no way Pure Talk can offer phone service that cheap.