 And I have some questions about that, too, Charlie. I'm familiar with the same study that you looked at and want to get the specifics. And your Patriots reference, and Jack, I'm sure you can relate to this, how euphoric the feeling was after the Patriots were winning Super Bowl. And you felt like you were part of the club and it's a good feeling. And I think that that's going to be part of it. I'd also like to, I'm going to be all in on the Red Sox and