 this is the pulse of new hampshire 107.7 wtpl hi my name is dennis roberts jr owner of hillsborough ford and hillsborough chrysler dodge jeep ram right here in historic hillsborough new hampshire i've had some people in marketing ask me to advertise with them and advertise things such as a low payment or a low price and what i'm about to say still means that i know price matters i know a vehicle purchase is the second largest purchase in a person's life but the reason why i don't focus in on one specific vehicle at a low payment or price