 He and I, we had a couple things that we were focused on. One is let's get this down to the fifth generation, whatever it takes. At the time, there were not even kids, so we were visionaries, right? But I have three children now, and he has one as well. And then the second thing was how do we create an environment in which everybody walking through the door already feels like they're either a friend or a neighbor of ours because we notice this thing happening where –