 Number one. And then everyone else doesn't matter because it's all about engagement. It's all about viewership. You know, the times where the Olympics have caught the American public and the world is when that new player, the unknown, does something phenomenal, does something different. And then all of a sudden people are like, hey, I've never heard of what the luge event is in the Winter Games or this, but did you see that American hockey team beat the Russians? It doesn't matter if they're better. It's a perception game.