 Love that line. Love your people. It's all about culture, and that's what builds the culture. So well done on that. I do want to ask you one more thing about your TED Talk. For those that haven't heard it, I forget the title. I know why you hate me. I know why you hate me. Everybody's nervous going into a car dealership, but how does your car dealership make people feel comfortable walking in the door and then feel great leaving?