 is primary cause of it and and i'll also say you know there are lots of uh... ways that you know that that we can turn things around we cannot avoid the cultural uh... issues obviously uh... and i think that's coming around to artist i really really do i think people are beginning to realize what is important uh... there being uh... they're realizing they've been sold down the road as far as what is important what uh... what uh... you know the the uh...