 and then the experience you have when you engage with the brand. And so we think fast casual is a format that's able to deliver a really compelling value proposition. You think above us, you know, a traditional full-service chain dining, especially in a suburban market or a small town, a family of four going out on a Wednesday night, from a time commitment, a price commitment, the experience and food quality, they're saying, hey, I can just go to Cava,