 In reality, I imagine that's much harder to actually do. So you take a company like Kava, who has a stated goal of 1,000 locations by 2032. And for some reference, I think you're around 337 stores, I want to say. So let's say roughly one-third of the way there. How do you, again, it's easy for me in the spreadsheet, but how do you, in reality, make that happen in a sustainable way?