 Because people have stopped going in and spending, you know, $12, $13 for a burger, fries, and Coke. I mean, the prices have gone up dramatically, like 20%, right, 25% over the past five years. So people are starting to change their habits in there. The companies are starting to see that, and they're coming back to, hey, will we have to have some bargains to bring people in the door?