 right plus it's something you think about if you think you know now everyone that's got a flea collar on their uh on their dog is thinking about this yeah it's listening to us and maybe i'm sorry i don't mean to scare anybody but well i like flea collars but we had a client bring their three labradors in and literally as they walked in the door one dog is holding on to the other dog's collar the collar is just not a good idea in that case right it's just it's going to get chewed off yeah