 Brian Clark, big story. Chicken soup, J-Doc. There you go. You know, the Hollywood strikes, and, of course, they were betting on the now streaming stuff and how would they go beyond the fixed stuff to streaming. So big gamble. Sometimes these things pay off. Sometimes they don't. When you see it outside of supermarkets and convenience stores, you know, they're banking on that. And when that doesn't happen, that business suffers greatly. And you mentioned, as Brian Clark mentioned earlier,