 Hey, Bob, what can I help you with? What are you looking for? How's your day going? How can we help you? Thanks for coming in. All those things take four seconds, and it's rarely done in business, right? A lot of people, they could care less. They almost seem like they could care less about your business. And a lot of people feel like they're under enough pressure so that they only have time to answer your questions rather than to determine exactly what it's going to take to make you successful. Yeah, interesting.