 The Pulse of New Hampshire. Hi, my name's Dennis Roberts, Jr., owner of Hillsboro Ford and Hillsboro Chrysler Dodge Jeep Ram, right here in historic Hillsboro, New Hampshire. I've had some people in marketing ask me to advertise with them and advertise things such as a low payment or a low price. And what I'm about to say still means that I know price matters. I know a vehicle purchase is the second largest purchase in a person's life. But the reason why I don't focus in on one specific vehicle at a low payment or price