 And what I'm about to say still means that I know price matters. I know a vehicle purchase is the second largest purchase in a person's life. But the reason why I don't focus in on one specific vehicle at a low payment or price is because after the sale, when I see a customer, the first thing they say is, wow, Ted was great to deal with or Christian was great to deal with or whoever it may be that they worked with. It could be through servicing or purchasing a vehicle.