 Yeah, it is. And when you lose it, it's hard or near impossible to get it back. And people do. They feel burnt. They feel distrust of the government, distrust of the three-letter agencies, distrust of the media, all-time high. So when you find something, the light shines in the darkness. You gravitate towards it. It pulls you through. It pulls you towards it. So, yeah, we just keep telling the truth, and people will just keep coming and following step after step. The thing is, when you stand on the right side, Rob,