 That patient feels really wonderful when they leave our office. At Dr. Sam's Eye Care, Katie works with patients who are looking at new eyeglasses, and she gets to be part of an exciting new experience every day. We have a lot of patients, both men and women, that stay in a certain kind of frame just because they haven't ever had that opportunity to try some different stuff on. Seeing them light up and realize, oh, I really like how these look. I like how these make me feel.