 And they can use all kinds of inducements, and this has actually been the subject of legislation, because they can literally bribe doctors. Doctors can get kickbacks for every lucrative prescription they prescribe. These drugs can be very expensive, and patients who take these drugs, these are not just one-off things like antibiotics that you take for a week or two. These are medications that you take chronically, so the money keeps rolling in, and the doctors are often courted by seductive drug reps,