 Right. Yep. There's that, there's that connection. And, you know, and I'm sure Mike, you know, obviously we're not psychologists, but I'm sure this, this could be true if we said, you know, if you attend a concert, you know, we've done some concerts this week, you know, you're part of a group, you kind of, you become that group when you're there, you all have something in common that you love that particular artist. So, but yeah, I think, I think there's a lot to this and it has to do, I think getting back to, you know, sports is a great outlet for,