 Last year alone, we were able to give back almost $2.5 million back to organizations that are fighting for what you and I believe in and what our customers believe in. That's really how this whole thing works. It's coming to the understanding that maybe some of the companies that you support now, whether it be the coffee you drink or the bank you use or even the cell phone service provider that you use, may not have your best interest in mind when it comes to your values and beliefs.