 Hi, Bob. It's great to be here. Great. Yeah, this is kind of subtle in a lot of ways, isn't it? But for the people that it's happening to, it's a little more than subtle in most cases, right? That is correct. It can appear subtle until you realize it's happening to you. So, like, as you said, what happens is the assignments go somewhere else or all of a sudden you're fenced off and you're like, well, we're using this