 All right, so, again, Todd, I think, really said it well on the why. And, you know, the fun thing, I think, and I was with a Tier 1 operator yesterday, a buddy of mine, Tony Negron, on the PGA Power Rescue side, and I'm just reminded when I'm with them, and I think the public can meet these people, is just how humble and sometimes quiet these professionals are. They're very under, you know, we see the movies, we see the shades, the beards, the SEAL outfit,