 I want to tell you, Bruce, these things, the two events last night, Congress, Cognac and Cigars, and the barbershop event have gotten a lot of play. I know that the president, Donald Trump, called in to the barbershop. I thought that was brilliant. I've heard a little bit about that. And you know what? He did it with humor and aplomb and connection, and a connection. And I think that's real. Yeah, well, you know, Rob, in all defense to you, this is something that I've articulated many times on major networks for years.