 You're bringing in stats. You're just bringing in stats. You're not bringing in the traditional stats, though. You're not bringing in home runs and RBIs. You're bringing in on-base percentage, you know, the war and those kinds of numbers that the average guy doesn't relate to. Younger people, audiences, the NFL did a lot to try to appeal to especially female fans, younger fans. People are – I talk to younger folks. They're more interested in fantasy football than watching the Patriots and the Jets play a game on a Sunday. Right.