 Well, you know, and I think a lot of times people, again, feel like, you know, the expense of whatever their financial situation is going to be. But a part of that analysis that you're going to get when you come in and run a financial game plan is looking at what it is that you're paying for the products and services that you have. And then they're going to break all that down for you. So you might find that often it's not as expensive as you think. So that's one reason. That's one preventative care conversation. You're going to be paying lower expenses with any account that we're managing. If you've got a 401k...