 They modernized him. He was not the barrel-chested, grinning, kind of Superman knockoff character that he was. They made him more streamlined. They made him a modern detective. They gave him computer equipment and modernized everything about the character. And that was a signal to readers that, hey, take a look. We're changing things. We are aware that Marvel Comics exists and that that's the comic of choice for young readers and teens right now.