 And it was a three-story house we rented where we do Airbnbs and we take you to this intervention. We try to isolate you and we have you for two, three days. That's usually our intervention. Well, all the wives and spouses were there. And one morning, we noticed that all of them gathered and were having kind of their own little self-help group. And that's when it was like, you know what? We need to make this an actual program. We need to actually...