 And more now than ever, kids are less likely, especially boys, to be outside playing, which, by the way, they desperately need. Boys need to be outside playing. One thing that's really, really hard is to tell a boy, especially like a formative age, 7, 8, 9, 10, whatever, and say, go sit down for six hours a day. There's studies on this, and overwhelmingly, the studies are clear.