 Yeah, you know, I think this is our biggest boycott win that we've had in our lifetime. And it's because we got actual changes and it set sort of a new mood in corporate America where CEOs are starting to have to ask themselves questions. Because first thing I did is I went out there and we had a three week long expose of tractor supply where we explained to people the woke policies that had sort of infected corporate in many different levels. And that this was something that was wholly out of alignment with the customer base.