 If you actually sit down and interview somebody and talk to them like, I want to learn about your product, it's pretty impressive what the technology has done over the last, I don't know, 30, 40 years. I mean, I still remember going out with a plow and pony drill, right? I mean, you know, chisel plow, you know, summer follow, right? I mean, you don't see much of that anymore. You know, so things have changed on the farming side and the ranching side.