 The the the colorful metaphors are, you know, plentiful. And where does it lead? Who takes the first step in saying, you know what? We're not going to talk like that anymore. We're not going to post this on our social media. We're not going to try to go for likes and retweets and all that stuff on our social media with with us, you know, thinking we're talking tough. So and hopefully that might work.