 And I'll never forget, I said, you know what, he's coming here to auctioneer today. You're going to get to meet the gentleman. But, I mean, you know, you've got that voice, but you also got, you keep people intrigued in what you have for stories going on, whether it's iHeart or the Ag Director or whether you've got Dakota Prairie Outdoors talking about something with hunting or guns or, you know, it's just a lot of different things that you speak about that everybody wants to hear about. It all comes together.