 Okay. Well, they believe it because a lot of people have lied about it, quite frankly. You also said it's victory or death. It's very simple. Victory or death. Victory or death. I did. Victory or death. Hang on. Scipio Africanus, Nelson, Travis at the Alamo. It's a famous saying for when you want people to say, hey, we've got to win. You've got to put ultimate...