 Because he recognized the zeitgeist moment we were living in. Okay, there has been a major, major advance in the culture wars. And for the first time in forever, conservatives are now the cool party. Okay, traditionally conservatives, okay, don't win culture wars because we're saying, hey, you know, society's moving along too fast. Hey, you shouldn't do that. Hey, you can't do that. You know, we're supposed to be the adults in the room.