 And it makes me think of, I'm going to go there, makes me think of the Holocaust. How was Hitler able to convince people that this was okay, right? That Jewish people should be rounded up and put into concentration camps. It's because Jewish people were painted as less than human. And I see some of the rhetoric from the right being that same way. And then just one more pushback, Bonnie, I'm sure you got to go to commercial or something, but