 To make the case that, you know, if we had one less way of getting people nicotine, then that's one less way for people to be addicted to nicotine. Whereas you could also make the argument saying, but, you know, it's also another way to help people stop and taper off. The problem is, from what I see and from the people I know, and you tell me what you think, I know people who have smoked cigarettes for 30 years and they're able to stop for a considerable amount of time, sometimes forever.