 Growing up, I've always been a bit, I would say a bit of an outsider and always interested in themes of groupthink and always having that feeling of like, okay, when you're in a group, people tend to lose their minds a little bit and get sucked into an ideology that just pervades everything and you never really end up speaking your mind. You just kind of dissolve into that mass. It's a theme that I've always kind of wanted to come back to in various forms, but I was never especially...