 Kind of. Is this like lab-grown meat, lab-grown cheese, kind of? Or are we kind of taking a step away from that and just calling it fake cheese? I think certainly fake cheese. I think that there's a possibility that you could call that lab-grown because this is a startup. I mean, you either make it in a lab or a vat. Is it really all that different besides the cream or just the protein? Right, and what they're trying to do is just find that niche where someone doesn't want a cheese made with an animal protein.