 Just when every kid growing up had G.I. Joe action figures, we'd see military commercials of superhuman men and even later women, you know, shooting guns and jumping out of airplanes and driving tanks. We don't see much of that anymore. Yeah, no, not at all. It's definitely a little bit different nowadays, for sure. It also seems that many eyes were opened. Why? During the COVID pandemic, the forced shot. Right or wrong, it happened. And we saw many in the military getting terminated for their refusal. I mean, does that maybe play...