 Well, I mean, I've price compared, you know, hey, here's what it is at this store. What is it like at, you know, other stores or if I were to buy it somewhere else? I've done comparison, I guess. But, yeah, I've never walked in a store and go, well, forget this. I'm out of here. I'm just going to buy, you know. Bad breath is the most common kissing turnoff. Yeah. Yeah.