 It means that we have a lot of people who are struggling to put food on the table, people with fixed incomes, people just exiting homelessness who haven't really gotten their grip on life yet, and people who fall into tough circumstances. And you couple that with the inflation. We've all noticed it, especially the grocery stores hit the hardest. Oh, my goodness. And you and I, we've had this talk on air, I think, and a little bit off air where you'll be like, God.