 Yeah, but I mean... Dodgery. Yeah, yeah. But Carrie Underwood's really the only one in the country genre that I can think of that just absolutely exploded. And she didn't win it. That's why I've always said, and for all the reasons you... examples you brought up, most of the time, the people who don't win it are the ones that explode. Don't go anywhere with it. Yeah. I'm trying... Yeah, we'll talk about this. Small business...