 Yeah, so, I mean, talk more about that criteria. I mean, tractor supply, for example, here in Phoenix, the nearest tractor supply is up in Cave Creek. Super rural, super red. I mean, the customer base is as MAGA as it gets. Remind our audience specifically of what they were doing and tell us why. Why would tractor supply, where their main customer base are a bunch of wingers, why would they involve themselves in anything remotely DEI? Who's running the place over there?