 And we're back to start the second half of the show, spending it with Mark Simon, the man behind the curtain at the PGA merchandise shows, both in Orlando and the upcoming one, the Buying Summit in Frisco, Frigid, Frisco, Texas. I'm going to start calling it that just for a mindset. Before we went to Mark, I knew Mark would like that. Before we went to the break, he was talking about Beth Page and next year's