 Yes, shrinkflation is very common these days. And it's real. It is real. Does it bother you when you get a bag of chips? You're like, well, where'd the chips go? What's going on here? This is more air than chips. And it's not. It's 43%. No, it doesn't bother me as long as there's something in that bag. I just paid $2 for a bag of 8-ounce chips, and I expect there to be...