 Okay, so we got this crazy story, and look, this will not be the end of it. I mean, this is now finally the Surgeon General's Office has declared nationally that guns and gun violence is a national health crisis, and that allows them to go after it in a different way and position it differently. So I don't want people to be dismissive of this. This was a big deal and a big escalation on the part of the gun banners.