 How many of you wish Netflix was never invented? Nobody, nobody. Watching stories is good. Then I say, how many of you use TikTok regularly? Almost everybody. How many of you wish TikTok was never invented? Almost all of them. They see, because they see it. They're on, and I say, well, why don't you get off? And they say, well, I have to be on it if everyone else is. I have to keep up because people are talking about the latest TikTok thing. I have to be in the know. So it's a collective action problem.