 Yeah, yeah. Stay focused. Stay on task, you know. You want that message out early so it sticks throughout the day. Yeah. Makes people think about what they did wrong. Yeah, and then all day you can just give them like a look. Yeah, that's right. A reinforcement look, yeah. Most of the time when you're eating ice cream, you're on the couch. Wow. Yeah, I mean, for us it's in the car because every once in a while we're like, hey, we're out anyway. We might as well go to Dairy Queen, so.