 But in the last, like, four to six years, it's like I'm steroids. And it just, you could not mistake it after 2020. And that was one of the things, really, it was a blessing. Because I had been trying to warn moms for, you know, almost two decades. And they just looked at me like a helicopter parent with a tinfoil hat. In 2020, they realized, oh, my gosh, they really are after our kids. And this is really happening. And that's when this, you know, mom-led revolution just really...