 And you certainly see snow here, you know. The voiceover guy, Don LaFontaine. He's originally from Minnesota. He's from Duluth. Yep, he's from Duluth. Died in 2008. Very sad. In a world. In a world, yes. He started that whole business. It was him and another guy. They started that whole thing, and he had a ton of... There was that great ad. Was it Geico?