 To undercut the people that are making the absurd profits. I mean, this is a model that works literally everywhere else in society and everywhere else in the economy. Can you imagine if you went to Burger King and went to buy a burger and you thought the price was too high? And so we said, hey, we're going to make a cap on how much you can charge for a hamburger at Burger King. Literally nobody anywhere would say that's the way to solve the burger thing. If somebody would open a burger joint across the street for a burger with a dollar less.