 but they're not letting people that own marijuana shops do this. It doesn't make much sense to me. Well, you can compete on price, but what they can't do is have sales, right? So, I mean, if you want to always be $15, and I'm going to always be $15, and then I decide to adjust my price to $17, and you just naturally win, that's fine. What I can't do is say, this week, to bring you into the store, I'm at $11.99.