 during his lead up to the election. And he put that helmet on. And he just looked goofy with the helmet. And then that was on, was it on the front page? Was it Time Magazine, Newsweek, something like that? But it was, that image was plastered on multiple newspapers, I think, as well throughout the United States. And people say that's what lost it for him. Because he was polling pretty well. And then you see that image of him, and you're like, eh, yeah. Yeah.