 Yeah, and it sends to me the message that the commercial was directed by Michael Bay. If you ever watch any of his action movies, like Armageddon, Pearl Harbor, you almost get a seizure because it just cuts so fast. So that's the first thing I noticed, too, is that it's not one long... It's definitely not Scorsese doing this commercial, but it's not one long ad because I don't think he can, and the voice is faint. But again...