 Well, and on largely uncharted waters to boot. There's not very many people that have fished here, and we'll spend time here. So, I mean, this is kind of, you're right, a little sense of nostalgia, just the groundbreaking and finding new ways to catch fish. And we're doing that right now, using forward-facing sonar to catch lake trout with spinning tackle. And if we hook into a 40-pounder, it's going to be a rodeo. Oh, yeah, for sure. So when you first, I mean, we've been talking about bringing you up here for quite a while. When you first, when it first...