 Start with a 5K, right? Start with a mud run. Start with whatever that looks like in your world and recognize that we all have to start somewhere, right? It's like we're speaking about the different demographics. It's the average Joe who is like, hey, I want to do this. And they're just taking those steps towards the training to make sure that they're doing it right and safely is really what it comes down to. So what type of motivation for those individuals that are like, oh, yes, I want to try something. I'm excited. Man, she knocked it out.