 What? That's a great piece of when we like to call in the radio business, imaging. Oh. Yeah. News never takes a schedule. There we go. I appreciate that. It took me longer than I needed to probably think about it, to think of news. So when you said the word news, right, it's the word new. That's right. So the new stories coming in. Yeah, yeah. It took me a while to think that's actually what it was probably what it was.