 was he was ahead of his time when it comes to the whole barbecue craze. His food was, you're right, Jeff, it was over the top. His sides, his... God, there was a dessert that he made that was just outstanding. But yeah, he was the first place where you'd go in, you didn't get plates, and I think people were kind of freaked out by that. You just put the brown paper down, boom, there's your food. Eat up. And I don't think people were...