 And for those of you that missed the audio, I'll go ahead and play it for you again so that you're not left out of the reset here so you can know what we're talking about. In an attempt to deter customers from shopping around and finding it cheaper to buy their marijuana at illegal pot shops, state regulators want to lift a restriction that prevented licensed stores from offering price discounts on their products. This would allow them to offer things like special discounts for students, seniors, or military veterans, for example, and even offer loyalty programs.