 And will it stick around and last? Who knows? Maybe Frisbee. I'm sure they've done some Frisbee stuff in the Olympics. Maybe not. Maybe I'm wrong about that. But why not? Frisbee's a big deal. And worldwide as well. But pickleball. Pickleball has arrived. And here's how I know it. I'm hearing ads for it, for certain kinds of racket, the gear, the equipment. That's a big deal.