 It is. July is ice cream month, and this is the month to promote. You're going to see it at a lot of fairs and shows, and organizations are happy to share it. And I think that the thing to remember is that we have very few dairies left in the state of North Dakota, and we have a declining population of dairies in Minnesota as well. And so anytime you get a chance to get product from your local dairies, remember we've talked about Pride Dairy at Bottineau. We have also had the folks from Minnesota with Butter.