 and what our customers believe in. And that's what really how this whole thing works, right? It's coming to the understanding that maybe some of the companies that you support now, whether it be the coffee you drink or the bank you use, or even the cell phone service provider that you use, may not have your best interest in mind when it comes to your values and beliefs. So this is what we call voting with our dollars. So by supporting companies like Patriot Mobile and others, you're making a pretty strong statement that you're going to support companies with your dollars that believe in the things that you believe in.