 on an advertising note when they say, well, you can't direct them toward this stuff. You can't really attract people toward this in your store. What I'd do if I was a store owner, I'd hang a big giant sign above the weed selection in there, above the pot shop at the end of the store, and I'd be like, whatever you do, do not look over here at the great prices and our wide selection of marijuana and gummies and chewables, anything like that. Do not look anywhere but here. Do not look at our