 We could have waited. We could have not done anything. And I just still remember sitting there, and it was one of those moments, there's like God moments, clearly, where we're at, where you were like, we just have to endorse him. And then, again, you don't get enough credit for this, but you were one of the first people to go do stuff with him, right? But that led, these kind of things lead to other endorsements and things like that, and it helps build