 putting in the extra, putting in better materials is definitely going to provide a value to the consumer. And if we can provide a better value along with a comfort and fit, that's where that was our objective that we're trying to achieve. And so far, you know, thanks to people like yourself and other consumers out there, we've achieved that. And you're the one telling us what we are doing right and what we're doing wrong. And fortunately, a lot of the rights are helping us to build our business and make us better at what we do. And