 You're the head of BlackRock. We'll just make it about BlackRock because I'm about to play you Larry Fink head of BlackRock. We'll make it about BlackRock. If you're BlackRock, it's not as if you're just BlackRock. You control so much capital for huge businesses underneath you. And so let's use an example. And I don't even know if this applies, but you know that big hubbub about tractor supply? They went full D-E-I-E-S-G. Ah, the huge...