 the people you're serving, the guys and gals that run lawn care businesses, the guy who just desperately needs a zero-turn mower for no apparent reason, all of these people, you better care deeply about them. Now, then I'm going to find out, you know, a solid P&L, a profit and loss statement, and the value of the business has nothing to do with the gross revenue. It has everything to do with the net profit. Yeah.