 there's some algorithm that forces that ticket price up, right? But that's, you know, Ticketmaster's kind of taken the abuse on that, but they would not have that in place if the artist did not want that or sign off on it. So at the end of the day, it's the artist. It's not Ticketmaster. It's the artist saying, this is how we want you to roll our tickets. 100%. Let me grab Jeff here. Jeff, you're up on a Jay Thomas show with Jade Nielsen. Jade presents. Go ahead.