 environment. Iowa, which is normally on the leading edge of market trends, saw land values decline for the first time in five years. Despite that pullback, Iowa's real estate values are up 60 percent since 2019. While U.S. consumers drink less milk every year, overall dairy sales are on a positive streak. Cheese, butter, and yogurt are fueling category growth, along with new dairy-based products designed to capitalize on convenience, health, and snacking trends.