 A month, three months, six months, a year. How much consistent behavior, how much consistent messaging, thoughts, shared thoughts, change of belief, change of attitude, change of action, change of words. What do you need to see to be able to look at it and say that's a genuine change happening in somebody's life? I can see it before my very eyes. I can watch it happen. I can look at the way that Trump talked last inauguration. I can look at this one and I can see the difference. A, B, A, B. I can see that there's a difference there. What is that difference attributed to?