 Let's talk about Dakota Prairie Outdoors, and I know you do the right here, you sit here, and I know sometimes we're out on the road someplace, you'll do it right at the hotel room, but go ahead and talk about that a little bit. So Dakota Prairie Outdoors started out out of necessity for some stations, and I love hunting, and I love agriculture, and I like to bring those both together and show why it works together so well.