 And I'm going to say it's smoking. Not smoking. That's a really good guess. That's a really good guess. See, that was in my wheelhouse. I was thinking maybe that was it, but I'm wrong now. I'm thinking that that number is probably higher than 24%. Okay. But I could be wrong. This is 24% of people have given this up because they are trying to lead a cleaner life. Okay. All right. Sounds good. 701-293-9000 if you've got a guess.