 There are three different types of, like, you know, 9mm, for instance. You know, we have target rounds. We have hollow points. We have, you know, various grains. So, you know, we try to stay price competitive. Everything's plus or minus 5%. You'd find it with any other retailer. So what kind of reaction have you gotten from the media on this? Well, I mean, you know, it's been a little mixed. I mean, you might suspect the media. Oh, yeah.