 It's the perception. And people are always trying to goad me into something. I'm sure the same happens to you. But what do you recommend to those folks? What's your best nugget of advice? You got it. Here's a back of the napkin tip. And by the way, there's a whole chapter in the book devoted to exactly what you're talking about. A couple of things, and this comes right from our Common Ground Campus program that Bliss and I created. The first one is,