 Well, when it comes to the media environment and how to get that message across, one of the things we have seen is the rise of new forms of media. And also the rise of old forms as well. The radio that we see across the country is one of the ways to get the message out there. We've seen that with radio. We've seen that with social media. It's all about speaking directly to the American people. And one of the things that I've always had confidence in is the wisdom of the American people.