 But really getting out, I mean, I think that we weren't, North Dakota, we weren't just a blank spot in people's mind. I think there was a little bit of, I want to say this to the people back home, but nationally we were so unknown. We were almost like a punchline, like what could come from North Dakota? And I think now part of what we're seeing is, for our state, is respect. People understand the important role we play in national defense, the role we play in economic security.