 Well, and so then I might ask a little further. So, you know, you look at that and you might say, okay, well, we say like legacy media. I look, you know, for my like own mother and like the hold that like shows like the view had on like my mother's age of women. They're like, oh, I just watch it because, you know, it's a bunch of ladies talking and, you know, and their opinions. And a lot of times you'll hear some of the things that come out of their mouths and