 I mean, if it's something that you don't think you are going to be passionate about or you want to do, then you're going to just go through the motions. It's going to fail. I mean, then don't do it. Right. You know, if you don't feel it's you, don't do it. And obviously it worked for him. It did. It did. And the last one on this list, Hilary Scott from Lady A.