 Yeah, it's funny because they don't understand basic economics, right? So, you know, Walmart now pays more for transporting goods to every one of their stores, right? So that has to, you know, Walmart can't keep prices the same or they start losing money. So obviously they have to save cost of transportation more. And then that ripple effect, cost of energy goes up, cost of everything else goes up because you have to actually, I mean, if you could just sit down with these people and say,