 And just the thing I thought was interesting as far as what we're going to talk about today is that when you have this like, oh, this is really him. This is him being asked questions and you have to answer by yourself and on your own. And people are just blown out of the water. And you think, you know, there's been a lot of talk about this. They genuinely didn't know it. They genuinely didn't know it. I think that's true. And so in line kind of with what we're talking about today, which was a great topic that you brought up, is that we are living in a culture where.