 It says with fun-sounding fruit flavors like watermelon frost and berry fusion and brightly colored packaging, the product is targeted at kids and teens. The Wall Street Journal says regulating Senza would be something of a gray area since it doesn't contain nicotine, the addictive chemical in tobacco. Daria Albinger, ABC News. And if you ever wanted to buy a basketball team, now's your chance to get a world champion, the majority owner of the Boston Celtics, planning to put out a controlling stake of the team up for sale.