 They've got to feed the kids. Kids just eat like pigs. And the parents are trying to keep the lights off. They don't have any streaming services. They just have the over-the-air broadcast antenna to watch whatever they can get over the air. So they don't have HBO. They don't have any of that. They don't really go out to eat much. If they do, they might get the $5 special at McDonald's. My point being this. American families are struggling financially.