 Well, it's pretty simple, Mark. It is. You and I recognize that, but when it comes to your average person in town, because we've lost a lot of that farm sense over the generations. So there is that. Yep. And a lot of them figure it's, well, like you said, and that goes back to the farmer. Just as easy to go to the grocery store and buy it from the grocery store. Well, like you said, if the farmers quit, then where the hell do you go? Yeah.