 And this is another case for broad diversification. It helps us eliminate our biases like investing only in things that we know because the path that often leads to is Americans putting almost all of their money in US stocks. It directs others toward 60% of their life savings in one stock because that's the company they worked for and they know it really well. Do you think that one company is going to likely outperform the broad markets? Maybe, who knows, but it's a lot of extra risk.