 That's, I mean, Art Bell and others made entire careers of late night radio. And there have been many a times when many people that are listening to this program who listen to radio know that you've been driving cross country somewhere in the middle of the night and you've tuned on that AM dial and you found somebody that was talking at, you know, after midnight somewhere. And then that became what you listen to as you drove through the desert, as you drove across the mountains.