 You're in this, if you have this dream to work in the outdoor space, you're going to have to make sacrifices to keep the dream alive. And for us, that was moving to Alabama. It was a sacrifice we had to put on the line. And when the opportunity came to move home and to move home to work within Fisherman, I mean, it almost felt preordained because my initial, my very first interest in outdoor media was my exposure to the Fisherman crew.