 It's the classic model of building from the center out. That's how a lot of cities have grown. You start from a central hub, then you grow out. And so maintaining and supporting businesses downtown is a key. But you also then have to have some sort of a travel infrastructure if you're going to do something such as the farmer's market smack dab in the middle alongside one of the major routes, U.S. 2, business 2, I guess, in this case.