 Brought that to the forefront and was the voice of it in the 70s and 80s and 90s and 2000s. Don LaFontaine. He did a ton of movie trailers. Big voice guy. These dramatic over-the-top reads. He's from Duluth. And he's since passed away. But here he's featured in a Geico spot in the, I want to say, early 2000s. Here we go.