 Well, looking through the numbers, and I know folks will be able to take a look at these online. We'll share links to things as well. I guess, Dr. Kaiser, to kind of sum this up, what would you say to producers who are paying into the beef checkoff right now and they're looking at numbers like this and wondering what their return on investment is? What would be the big take-home message you would have for them with this new study? The soundbite would be you're getting a really good bang for your buck.