 Yeah, I mean, obviously people are really paying attention, and everybody wants $100 in their pocket these days. So I know the phones are exploding in the afternoon when we're trying to get these things. So Jay and I had a conversation yesterday, and I have been trying to come up with these. Today's was easier because, Ronnie, you helped me come up with it because it's something we talked about yesterday. Oh, I did? Okay. And...