 Okay. That's, you know, I appreciate hearing that because I would hate to think that the folks in your world, in the world of IT and understand and use AI more often than I do, would be of the mind that, yeah, no, this is great. We're replacing everybody. And I know in my industry, not talk radio so much, but music radio has been using it for a couple of years where they have these AI-generated voices and they say, you know, come on up next. It's, you know...