 How do producers navigate this? I have said multiple times on this show and others that you've got to be a smart marketer, it feels like, in this price environment right now. I mean, what would you say in general to folks as they're staring down the barrel at some of these poor prices below the cost of production? Well, I mean, you've picked one of the worst days in the last five years to have me on the radio and ask that question.