 I know you had mentioned a little bit about the social media marketing aspect with these drinks. Can you go into more detail with that? Yeah. So there are, you know, brands that are particularly appealing to women like Celsius and Alani new that kind of pitch themselves as fitness aids. And there are a lot of social media posts that feature, you know, young fit women drinking these drinks either before working out or just, you know, poolside, that kind of thing. And,