 Orientation of a video, something as simple as that can have a huge impact on how many people you reach. So getting the mechanics right of how you communicate on each platform is incredibly important. And then in addition to that, having the message to back it up. And that's one of the things from the Republican Party's perspective that we have the advantage on. We have the facts on our side. We have the message on our side. So taking that facts and those message and putting it in a way that lines up correctly.