 I've been in the business for two decades now. It was around 2013 when we started Rumble, late 2013, and it was based simply on the premise of helping the small creator getting the distribution and monetization that they weren't getting on the incumbent platforms. We started to notice that like YouTube and all these other platforms were starting to preference big influencers, big creators, brands, corporations, and then we started Rumble on the premise of kind of helping the small guy, our friends, family, aunts and uncle.