 You've heard me say for a long time that cell phone service with pure talk can be about half the cost of Verizon, AT&T, or T-Mobile. You've heard me say for a long time that, in my view, those multibillionaire companies are ripping you off. You hear just $20 a month for unlimited talk, unlimited text, a ton of data, more than you'll need. You might be thinking, well, what's the catch?