 Many run to the experts who have years of experience getting people to come through doors and spend money. So they use business models designed for gathering customers to gather sheep into Jesus' fold. If we just give people what they want, then we can get them into church to hear the gospel. It's called a bait and switch. It's the way most of us fish. You put bait on a hook. The fish wants the bait. It doesn't see the hook, but you want the fish to bite the hook.