 influences out there and so many news anchors and radio shows. And I find myself doing this, okay? I'm not immune to this. I find myself doing this, that we put out some outrageous headline or some outrageous talking point to grab as many eyeballs, to grab as many ears as we can. And then when we get those likes or dislikes or comments, then it's reinforcing that behavior. Exactly. Exactly. Because we don't have unlimited access to information.