 And I think you're seeing the world change now. Everybody is a journalist. Not everybody is a good journalist. There are still things that we have to teach people, ask them to comment, how to communicate, how to write a headline. People don't have those skill sets. But you have to come to the table with skill sets. That's what we're doing. Check out O'Keefe Media Group and support him. James, thanks so much. Excellent work. Thank you, Charlie.