 No, you've got to go back to the problem statement here. There's two, really. People say that they don't have money for rent. Well, do they have money for the latest iPhone? Do they have money for alcohol, cigarettes? Do they have money for the latest car? Okay, that's one part of the problem. The second part of the problem is, as a businessman, I go in with my budget, and my budget is very specific.