 Very interesting. Oh, go ahead, Justin. I was going to say, would it be an immediate, I guess, result, say, someone who's using this, what it's going to look like compared to not using it the year after? Say you're going through harvest, you're using one of these products, what's the main difference going to be from the next year compared to the year before that they used it? Is it going to be noticeable to where they're like, wow, this thing really worked? Well, that's a really good question.