 Yeah, no doubt. I'm a little bit more of a history podcast consumer, but you just, you tuck your phone in the back of your pocket, you do the dishes, you walk around the house, you work out, whatever it is. It doesn't really matter what you're doing unless there's another human being in the room and one that you have to interact with. You can listen. You don't have to sit down and watch anything. So I'm with you. It's a hugely important new form of media and