 And we decided that day, on that long drive, it's time to figure out what we're battling here. I don't even know what this is. Why is this happening? And that's exactly what we did. And we did it together. And I think that that is why it has really stuck and grown. And as a nonprofit, that's why we have grown as well. Because we need to identify what we're battling or we don't even know how to begin.