 on eastern time. Eight o'clock in the morning means eight o'clock in the morning regardless of what the sun is doing. If you think of north-south as being one of the great divides of American life, this obliterates north-south and it makes north and south the same all along the eastern seaboard, whereas before north and south were very different. It makes east and west a more meaningful difference and it unites a whole western region from Texas up to Minnesota in a single time. So it does rearrange the kind of priorities for community.