 like the Euros, which got incredible ratings. It's a little bit like the travel channel. You're getting to watch different parts of the world. And a lot of Americans travel. In fact, I've been saying this now for a couple of years as people bemoan and lament the economy. We just broke another record. Every plane I'm on is absolutely packed. So what that tells me is the economy is not in the tank, may not be on fire. It also tells me people like to get out there and see the world.