 Yeah. So, you know, you make the point about Belichick bringing in his people because it's comfortable. The way I always read that and understood it was it's a language, right? You and I both read ESPN. I could hop offline with you and give you a phone call and we could just rip through the issues in our lives and the battles and challenges we're dealing with on the video side of things, the editorial side of things at Fox.com.