 Imagine going back to that, you know, traveling back in time saying, and in 2024, you're going to go buy bottles of water and pay for it at the store. I remember. Does anybody else remember this? Because I have a vivid memory of this. When bottled water started coming out and it was in convenience stores and I would see it and I was like, why is anybody going to pay for water? Because I would just drink out of our sink. Who's going to pay for that? I know.