 What it's done economically, not only to Indiana, Indianapolis, the downtown area, whatever, but what it's done to all of those teams throughout the league. I saw the clip from when she went to Atlanta to play with the Dream and how it was sold out. They normally average about 5,000 to 6,000 people, but it's completely sold out this year. Look, I don't know when this phenomenon ever stops, but it's amazing to watch it unfold in real time. And let's not forget the patches that they sell on the uniform for money.