 If you're a fan of Wisconsin, for example, Michigan State in the Big Ten, we're talking about schools that most years win. They're going to win nine games. They're going to be competitive. Every once in a while they might sneak up there and somehow Michigan State finds a way to get into the playoffs. We're like, wow, that's cool. That happens every once in a while. What is about to happen to those schools? Because it feels like the addition of Texas and Oklahoma and then the addition of USC and Oregon in the Big Ten, you've got such powerful programs coming in.