 And so he goes through, David Samuels goes through this different premises on the left and the right, basically, you know, politics is art versus science. And the science is like sort of the technocrat, like we can manage all of this, right? And the art is more like, no, the delivery, the images, like this sort of stuff, that matters more. He says the 2024 American election is not going to be decided by a single photograph of Donald Trump.