 But it still is amazing to look back on and say, wow, how did you screw this up? Like you were not – everybody else was forward thinking and they were not. And they lost money. They bled out and it became this, which sucks. Well, the distribution was what killed it, right? I mean the Pac-12 network never worked. That was a bad deal. Well, yeah, but we can do forensics forever. I mean you can't have – first of all, you can't create your own TV –