 like two teams playing in high school or whatever. But like you create moments there that sure. Oh, LeBron James game winning three. That's going to live forever and be in a big scale. But also you could, you could have like somebody's first soccer goals, somebody's first lacrosse goal, an important thing in a tennis match. You just never know like who is going to hold so dearly what you say. And really it's their moment, but you're such a part of it as well.