 at The Athletic now, and we just know what the other's talking about because our language is ESPN. That's where we spent most of our time. So to me, that's kind of the comp to how I always read Bill and how he went along in his business there with making sure the guys that just speak the language, because look, the guys that speak that New England way that are across the league, they're the same way. They love bringing in people that do it their way because it's one less teaching moment that they have to go through one last layer.