 If you're struggling, my job is to make my brand better. I can make my brand better by taking something that's attached to your brand, and you're going to lose it anyway, so I might as well have it. That's what they did. So you think the Pac-12 should have went after some schools and offered them a signing bonus to get them into the Pac-12? You think maybe they're scratching their heads right now and saying maybe they should have? Yeah. Yeah, they dropped the ball because there's no relevance right now. The Pac-12 is no longer.