 And don't forget also that you can be a part of the successful plan. I'm talking about your advertising plan should include talk radio, which is the most effective form of advertising anywhere. Because when people cut it on us, they pay attention. All right, that's it for me, Leader Man, and Nick and Colton the Dog. We'll see you at the dog park. When I come back, you'd better be laughing. So, what have we learned?