 There's 20 million things going on in that area, and USC football is one of those 20 billion. That's exactly Fitzy's point. Yep, I said the same thing. Yeah, so, I mean, again, not that it can't be great. Listen, when they had the Reggie Bush, Matt Leiner days, it was like the hip thing to do. But, again, can they get back to that, you know, that way, the way they were, the vibe in college football? Maybe. Maybe.