 to everybody when we hit, like, November, right? Because so often you hit November, December, and that can be a period where people are checking out if they don't care about the matchups. Well, top 12 teams making the playoffs at this point, or 11 of the 12 teams making the playoffs, you look at that and say, my God, like, that is immediately right there a reason that people are going to be – even if you already have two losses and you're hitting in November, if you're Texas or Oklahoma, you want to be just absolutely beating the snot out of people. Yeah.