 There's no ability for anybody to ever improve. And his whole thing with, oh, he's got to develop. There's no chance you ever develop if you tell everybody, hey, everything he did was great. Nobody develops that way. Ever. Ever. What LeBron is guilty of is, many people in our business are guilty of that. Hey, I want feedback. Then you give somebody negative feedback. You're like, whoa, why are you so negative? Like, dude, you wanted feedback. Right? You wanted feedback. Either you want to get better or you don't.