 Okay, you made a great point. They're representing the university. Here's the difference. When Olly Gordon goes out in Stillwater, Oklahoma, everybody, mother, child, woman, father, whatever it may be, recognizes Olly Gordon. They'll stop him, they ask for an autograph. And that's the representation you're talking about. But if I'm a band member and I'm playing the flute or whatever at the Oklahoma State Band and I'm on scholarship and I go down the street in Stillwater, no one knows who the hell I am. That's the difference.