 it's, uh, it's a challenge not to get away from the type of people that, that have gotten us to where we are now that we have access to more five stars. Um, and, and, and obviously, you know, we're the, you know, we're the, like the, the, the shiny it program right now. Like we just can't get away from our identity and getting the type of people, uh, that are attracted to stores, Connecticut, like serious people that, yeah, they, they have, uh,