 which is to tell you why it matters. I'm not just going to give you the information. I'm going to tell you why you need to know this piece of information and why this piece is so important. I'm sorry. Now you're even more of a participant. Now you're, you know, you're not sitting in the stands watching the gladiators. You've now jumped the barricade. You're in the sand pit and you're throwing weapons to one side because you're telling people what to think.