 kind of isolating him from the media as best as possible. Wouldn't you say so? You're right. Yeah, I mean, everything LeBron does is newsworthy. And to your point, I mean, he breathes and it's a story. So you're right. The fact that we know so little about him, they have done a really good job at kind of as best they can in that situation, keeping him kind of at least allowing his private life to be private and kind of as much as he can grow up to be a normal kid.