 The point is that soccer, I don't know of a single high school that has high-level sports that you're like, hey, the best athlete in the school, what sport do they play? And the kids, they say soccer. Very, very rare. Very rare. And until we get to a place where soccer is higher on the hierarchy of sports with the sports schools, with the major athletes, then we're always going to be stuck sitting there thinking we should be better than we actually are.