 crazy amount of guilt if they're not giving their kid as much attention as they possibly can. Maybe it's the guilt we feel because we know we're on our phone nine hours a day. I don't know what it is. It's social media because you watch these videos where it's like, you're going to miss the fingerprints on the windows one day. And you get sucked into, my kid will say, hey, Dad, you want to play Mario Party? And I don't want to, but I hear that song, you're going to miss this. Yeah.