 They do these media days on, like, Hollywood Boulevard. And it's like, you know, with the cracked-out Spider-Man and, like, seven Jack Sparrows and just the dregs of society. You know, and it's like Michael Bercovici walking down the street. It's like, what are we doing? Don't go! You know, I mean, it never made sense. You know, we're going to embrace Hollywood. We're going to go to the Sony lot. We're going to make the media drive around West Los Angeles. It's like, dude...