 We're inventing something new. It's been around, like you said, since Caesar. Today's a Caesar back in the Roman Empire. Soldiers would go fight. Before they would go fight, they would go down to the local guy who was – we'll call him the banker. And they give him like a lump sum and they say, if I don't come back, make sure my family is protected for life. That was an annuity basically. Here's a lump sum. Protect my family for life. Make sure they never run out of money. Same thing has always existed. But then when we started making a lot of money selling people managed accounts, stock accounts, that kind of thing –