 But I do feel like people... Look, Taylor Swift, okay? For everybody who says Taylor Swift is doing so much for football, how about what football is doing to Taylor Swift? I mean, Taylor Swift is dating inarguably one of the greatest tight ends who ever played the game, and she's at Chiefs game chugging beers, you know, watching the gladiatorial sport. You know, it even has Taylor Swift's stamp of approval. You know what I'm saying? I don't think...