 I mean, college game day in Boulder was just, I don't know, was I watching a football game or was I watching the Oscars or the Emmys? I mean, Dwayne The Rock Johnson showed up. I think I saw Lil Wayne show up. This is for a college team and only one guy can do this, create this type of buzz. He's been creating this type of buzz for the past 30, 35 years. His name is Deion Sanders.