 There were some conversations a few years ago about declining ticket sales in the stadium when they play cupcakes, and that's just part of the way it goes, blah, blah, blah. Well, I don't know that that is part of the way it goes because I keep thinking about what it's like to go to games. I've been to a bunch of games at Ohio State, and there is a different vibe to that whole city. I think certain places have a really special vibe around game day. Certain regions have a really special vibe. So, I mean, if we're just talking about sort of good or bad, you always know that the vibe's going to be there.