 content creators like me, I've been contacted by them and they will contact you and they will ask about your demographic data, that sort of stuff. And once you're in their system, now they know, oh, okay, we want to hit this target demographic. This is what we're going to advertise. But if you have a backend process where you've got an organization that represents 90% of all the ad dollars globally, and they're like blacklist, blacklist, blacklist, all of these conservative publications, that means all the money flows to left-wing,