 But, so Stone Cold Steve Austin, right, back in the early part of the attitude era when we really took off, middle of 1997, but it really exploded in 1990. The business just absolutely went bonkers because you had this one guy against the world. And he was sort of an anti-hero in that, yes, the people that you really, truly were supposed to despise came at him. But he had no friends. His whole thing was don't trust anybody.