 as it relates to just where fans are and watching soccer is, the MLS experience... First off, MLS doesn't translate to the World Cup at all because of the way international things are set up and how many of the guys that are in the MLS are going to go play for their home countries and all of that kind of stuff. There's a big-time disconnect, and there's always this sell job out there as to why you need to get on the soccer train. It's just...