 That's kind of cool, isn't it? Yeah, it is. Again, that's what Alloy Wealth does. We specialize in that. How about another one? Well, and you alluded to this. You were talking about this, and I look for this in everyone. Even my doctor, for instance. I want to like them, so compatibility. Yeah, yeah. And so when you think about that, and also on the services offered, I think maybe I didn't elaborate enough on that, but compatibility and services offered. For instance...