 Every time you go to Harris Teeter, you have someone come by, and you're in the self-checkout line, or even if you're going through the thing, would you like to round up for the USO? Right, not on the screen, but they walk up to you. They literally walk up to you, right? And every single time, and would you like to round up? You'd like to round up. And I never thought about this, but my girlfriend was like, you do realize that...