 Players getting paid, I guess, for some college directors, people involved in college athletics. That is doomsday for them. Well, I mean, let's think about everybody that's bailed over the past few years. What was the old president's name of the NCAA, Chris Emmerich? Oh, Mark Emmerich. Mark. Gone. He's gone. He left. Coach K is gone. Nick Saban is gone. Nick Saban told you out the gate there's so much change. The players and their families are asking for money. It's like, man, I ain't doing this anymore.