 I just hope no one's selling their tickets. The things are going to be different because now you're going to have real fans. I've been to a couple of SEC games when I lived in Atlanta. Saw Georgia, Tennessee one time. It's not a game, Chris. It's more of an experience. It's a religion. You think it's a religion in Oklahoma and Texas. It's nothing until you go to the SEC. It's going to wake up. It's going to be like smelling salts for you.