 This predates this generation, and Jerry Jones has only added to that the way he's marketed this team. And certainly, again, they're the richest franchise in the world for a reason, sports franchise, rich in all those soccer teams and everything else for a reason, because they are America's team. It ain't fair. It ain't right. They haven't won. I understand what the Chiefs and their success, but that's not about on-field success. Yeah.