 That's a good point. So, yeah, whoever pays gets the better press is what you're saying. Absolutely. Pay to play. We've talked about it for years, Thomas. I mean, the big guys are spending millions of dollars a day on advertisements. They're also, when you go to the advertisements or somewhere, they're on the media, and the media knows that if they start saying bad things about that company that the advertisers may go away. So they want to keep saying good things to keep getting that ad revenue because that's what it all comes down to.