 Or you can go to the game. You don't really have a choice. And the way that you're talking about the pay-per-view model that may be coming, yeah, you got to make choices. Whether it's your streaming devices or those things, if you want to see your sports and your football, you're going to have to pony up the money to see it. Right. And they will. You know, people will. That's the nature of the beast. They will do that because they love it. They're hungry for it. Now, I'm going to go back to LeBron for a second over here. I mean...