 organically entertaining program because it's not... Somebody or Cookie Cutter, like these NFL shows where they have like, you know, Howie Long, it's five of them, you know, Jimmy Johnson, they're all sitting around. And it's just like, it feels very, I don't know. It feels genuine, like they're friends, you know? Yeah, it's just like that. Like, they're just like turning the lights on and they're just talking. That's why I love it. And the whole thing where Kenny will, you know, race to the back and, you know. The original college game day...