 Well, so when we start talking about the strategies and how they have changed and evolved, I mean, there are some things out there that people just aren't aware of. And I'm thinking like universal life or an annuity that has an income rider. That's what I'm thinking about. I mean, all of those things. Well, Cheryl Moore talked about that earlier in the show, the power of an annuity and making sure you eliminate all the noise from Wall Street. Wall Street, it's sort of like a political world here. Right.