 And now they're like, no thanks, not going down that road again. I think the time to strike is now, if you're looking at the Jets possibly winning the division. Look, so I think this is sort of two things are happening with the Jets, is that the people's belief about Aaron Rodgers and the way they feel about him certainly plays a role, I think, kind of creeps into the way we talk about the Jets, right? They also just...