 I don't remember. Listen, I can't sit here and say that definitively there were ads. But did it not feel like even the lead-up was a little bit less than usual? Or is there never a lead-up? Am I crazy? It just didn't feel like there was any buzz to it at all going in. Maybe once it started, it was fun if you were watching. It just didn't feel like there was much really to anybody who was even talking about it.