 Yeah, it's just going to be a wild adjustment for schools like Auburn and Florida, Tennessee, all of these places. When you find out suddenly, hey, with Oklahoma and Texas added, you can't outspend them, right? You can't out-facilitate them. They will outdo you in every one of those. So you better be able to out-recruit them. But to out-recruit them in the modern world, you're going to have to outspend them at some level. What is about to happen in college football and what I think is going to be the most exciting year