 not getting ahead, not falling behind. What are we? And we're not going to get the benefit of the draft the way the system's set up either. No, you're right. You have to, when I first got into the business, Michael Thompson, my PD over at the other station, the one thing he said, you got to make people feel some type of way. If you don't make me feel some type of way, you don't bring any value.