 is predicated on us getting more chronic diseases. That's just the simple economic facts. So you mean major food companies, the Procter and Gamble, the General Mills, they're in bed meeting with medical associations in order to do this? They actually literally are. So working for the food companies as a lobbyist and the pharma industry actually brokered payments between Coke and the American Diabetes Association. The American Diabetes Association, which sets the standard of care