 The money's getting ready to go up. So for the people who are locking in with their money this year, next year there's going to be even more money available because the TV contracts are up and they're spending more money. That's always, always the case. The only thing that'll slow, and thank you, David, for calling from Maryland, the only thing slowing down the NFL is if someday people wake up and they go, I don't want to watch people get their heads busted anymore.