 It does, and I would say this. If you're a kid and you're even playing against Notre Dame and you find out you get to go to Notre Dame for your game, I think that matters. You sit there all year, you're like, man, I can't wait for that Notre Dame game. It's just that stadium, that atmosphere, touchdown Jesus, what it means on the campus. You talk about the history. That is obviously still intertwined in all of it, but even there's just something different about the way all of the gold helmet, like something just –