 president and CEO of the American Bankers Association. Your bank will never ask you for your favorite snack at the ballpark, and it won't ask you for your PIN or password either. Every day, Americans lose money to phishing scams, fraudulent calls, emails, and texts from people pretending to be from their bank. It's time to fight back. Find out how you can become an expert scam spotter at banksneveraskthat.com.