 I wonder how that's going to translate to ratings on television because I do expect not even just a small uptick but a big one, to be honest with you. And you know those boring – sometimes you get those boring Pac-12 games where Cal was playing out of Oregon State or something like that. Now with all these new conference realignments, every week is like must-see TV. Every week it's like a new one. As you mentioned, UCLA, USC in Oregon, your Texas, your Oklahoma, my Arizona –