 So I don't know. It's weird how we treat that. I have brought this up before, but for me, it goes back to when I used to work in a call center. I used to sell cable. I used to sell cable, and we'd try to do TV packages. And if you call in because you want TV and Internet, you want it for $50. Why not? But I'm trying to sell it to you for $130. You're like, no, no, no, no, no.