 Aesthetically, we've never seen a more effective basketball player play in such a pretty and maniacal way at the same time. Like, you can't play like Michael Jordan. Like, Kobe Bryant does a good imitation of Michael Jordan, but it's like Diet Coke compared to Cherry Coke. You know the taste when you taste it. You know what I mean? Like, I think Michael, for the NBA, he's their North Star. Everything that we think of basketball players today...