 The Big 12 is the conference for that. So it would make some sense there. Maybe the Big 10. If you look at Fox, CBS, NBC, I'm sure they'd love to have brands like Florida State, Clemson. It increases their geographic footprint as far as where the schools are. That's helpful to a small degree. But it enhances the games. The problem is you have to have the conference look at it and say, okay, we're divvying up the pie.