 Well, I think it goes to, I mean, if you think about why, like I try to always say, if you don't understand the results, reassess the assumption, right? And the assumption is that they're trying to convey truth and not a narrative. And so if you reassess that assumption, if, okay, are they trying to advance a narrative and you take it from that perspective, then I guess you could say, well, okay, that's their primary objective. What is that narrative they're trying to promote?