 You can do the date. You can do the family. You can do a bunch of guys. It works for kind of everybody, and sometimes it's game-dependent, setting-dependent. But there just isn't any urgency. There just isn't. It's one reason I think the NBA's regular season struggles more and more, whereas the NFL does not. We're in a culture where, whether it's real or imagined, we create this urgency, and there isn't in baseball.