 um, traits. Yeah, there is a responsibility. Right. So again, so how do we, right. So like, all right. So you're, you're, you're stating like, uh, premises on, on the right, which is fine. I'm just like, I, I'm asking how does the right go on offense? What does that look like? What are some of the, and you said you need to get the message out. So it's, is it a, in your mind, is it a messaging, uh, effort or,