 Let's be honest. We have seen in major business where corporations are seeing a company struggling and they're like, hey, they're struggling. Hey, let's let's kill them off. The Pac-12 was floundering. They were losing people. They didn't have a TV deal. They took advantage of an opportunity. Some would say, like, oh, that's not right from an ethical standpoint. But I would say, man, this business is.