 And it got more and more intriguing to people. I didn't have a smartphone. And in my book, More Human, I argued, this is 2015, that kids should not have smartphones. I totally agree. And I remember when I said that first, people thought it was crazy and how are you going to do it? Now you see school districts all over the country banning smartphones in schools, which I totally support. But finally, I had to relent and enter the modern world because, as I said, I'm on the road a lot these days. So to keep in touch with my team,