 it's almost being on and using all these analogies. It's like wanting to be on the other side of that velvet rope. Sure. You know, to be, to be led into that club, what is life like in there? And I think that that's the feeling. And at some point when you have all these resources and, and stuff that you tried to put in and tried to take that next level and you can't, it's extremely, extremely frustrating. I, I,