 Well, competence, and it's also about the relationship, too. You have to feel comfortable, because if you're going to be fearful going in to meet with your advisor, even though they might be competent, it's not going to serve you well, and then we're going to end up in the anxiety pool. Yeah, and we have people, we just had, we had those folks that came in, I'm not going to use the name, but the folks that came in last week, and they said, yeah, they put all this money with this advisor, and these guys, nobody calls them. Like, they don't even hear, they don't hear from the advisor. Wow, that's crazy. I said, what are you talking about? You mean...