 I think, you know, not that soccer is new. It's one of the oldest sports. But I think for a lot of American towns that haven't had a lot of it, it's like you talk about younger people, millennials. It's kind of like their own sport in a way. It's not like their parents' sports where they were forced to watch, you know, baseball and football or whatever. I think this is a little bit more their own. So that's part of the attraction, I think.