 And they're all voluntarily giving up their smartphones. And we're worse, you know, calling living a more intentional relationship with technology. So that's a little bit how I got there. If you get one person, Andrew, one person to effectively divorce themselves from technological addiction and cell phone addiction, you'll be changing a life. And that's a big deal. C.S. Lewis said, you've never met an ordinary human being. Everyone is an immortal splendor or an everlasting horror.