 Up day. Oh, my God. Was that not the best commercial ever? Mic, mic, mic, mic, mic, mic, mic, mic. Oh, my God. Every time Boomer comes in to say good morning to me, he always says, you know, on Wednesdays, up day. Up day. I look forward to it every day. It's awesome. There's something I want to play a little bit of audio for you real quick. It's only about a minute long and it's from a TV station, I believe up in the Raleigh area. And it's about...