 but no it's the exact opposite is that it does bring it to you now what what made you what do you think caused the shift from where yeah as when we were kids yeah we were literally as a family sitting in front of the tv really paying attention to the results of this where now i think you get the stuff that's given to you on social media or you get updates and you get that so you don't have to like fully immerse yourself in it what do you think the shift happened i