 it was at about a half billion dollar level in 2020 it it's off by 32 percent since then it's now at about a 300 million dollar level um and there seem to be two key factors that are going on why it's just not caught on with the american public i mean keep in mind obviously there's a certain uh segment that eats vegan or eats vegetarian that will you know always gravitate toward these products what these products are trying to do is appeal to a larger segment