 You have the live event run for like 15 minutes. So you give ABC a 15 minutes head start, and then you give it to all the other networks, all the other channels, so that you've got the real thing going at ABC. You give them the benefit for the ratings, and everybody else can see it. And you put it on CNN, you put it on MSNBC, you put it on Fox, you put it on this, you put it on that, you put it on a Ritz Cracker, whatever it is you want to do. Everything goes better with a Ritz.