 I understand that. I'm surprised because he is media savvy. He's a great interviewer. I've said this before. He listens to your questions and he actually gives you an answer. It's not a, this is scripted. He's always good. And I thought he missed an opportunity for people to, and maybe he doesn't care about this, to empathize with him. That you feel bad. Instead of going, boy, that guy choked.