 And consequently, in doing that, one of my colleagues, he and his son, have put together a podcast called Scale to Sale. S-C-A-L-E, scale, two, T-O, sale. S-E-L-L. Getting your business ready to sell and increasing the value in it. So in doing that, I recommend go to whoever you listen to your podcast and check out that father and son duo, Steve and Adam. And it is called Scale to Sale. And the particular...