 It's learning. It's really, we're learning about you, but we're also giving you some great data that if you never, ever work with us, we're not gonna send you a bill. The information we give you, the plan we create, it's yours. You can take it with you. You can walk right out the door with it and implement it yourself. So we're all about helping empower you in retirement, helping you make better decisions. And again, if you guys would love to learn a little bit more about this and sit down with myself, one of our team members together,