 And because the competitions in Coney Island and New York, yes, they broadcast the Nathan's Hot Dog Eating Contest and winning the mustard belt to the winner. And yes, back when Kobayashi was winning it year after year after year. And then it became big enough that ESPN got into the broadcast business of hot dog eating. So yeah, I watch because I've been watching it for 20 some odd years. I think it's funny. If you didn't catch the broadcast, if they re-air it and you're watching, you got to watch it.