 you really can't wait until Labor Day and then start talking to the undecideds or the persuadables because some of them are making their decisions in July and August because they're going to cast a ballot in September. And why do they cast it early? So that people will leave them alone. So I think that the old math about start after Labor Day, even things like don't spend any ad money before Labor Day, those kinds of shibboleths, at least for some races, don't make sense because when we get into September and October,