 They should maximize that. There should be commercials like, yo, the draft is this Sunday. See names like this guy and that guy. We saw this with Summer League. I was watching, I don't know who, the other day, and they're showing LeBron in his Summer League debut, Kevin Durant in his Summer League debut, Wemby last year in Summer League. And you're like, oh, shoot, there have been some big names that have gone through Summer League. It lets the whistle a little bit where it's like, okay, maybe I'll check this out here.