 Have a plan and have a strategy as to how you want to represent yourself and what it is that you want to grow. And I thought that Kirk Cousins did an amazing job of that on the show. Now, why other quarterbacks may have not have wanted to go forward doing it and being a part of it? Maybe they just don't. They're reclusive. Maybe they just didn't want to make the time to do it. Their rest time, their study time, their family time was more important because