 Well, Tiger's still like golfing and people are still holding on to whenever you hear Tiger having a good Thursday, everybody's like revving up for what they think Sunday's going to be. You know what I mean? Despite the fact that Tiger's like 68 years old, you know what I mean? Like that's what it is. But with Michael, I think it's just, it's monoculture. It's the fact that the NBA blew up right around the time that Michael came to relevance. It was the NBC factor. It was the commercialization of it. And the fact that,