 And I don't like shrink fashion, because at the same time, I mean, we're raising prices and shrinking the quantity. Potato chips is a good example of that. I remember the one-pound bags, now it's six ounces. Yeah, that's correct. A bunch of air. We're buying air. Now, your proudest, we've got about a minute and a half here, the proudest moment in your book. What's the chapter you're most proud of in America in 2040?