 That's what HBO is doing. They're just doing it with cameras instead and allowing you to join in on it. And the way that you still represent your listeners and readers and the like and being able to share with them a different look at the game. Isn't the hard knocks doing the exact same thing for the football fan out there? Well, they are. And, Jody, that's the reason I try and be so careful and play both sides because I'm not against it. And if the fans enjoy it, then I think that's fine.