 five times a week with strength training and shift your diet to a low ultra processed food, high protein diet. My point, what we're doing with this book, which is resonating is now the number one book on Amazon, which we're really excited about. And this message of empowerment really is resonating. What I'm doing with my company, TrueMed, which actually incentivizes with medical dollars, food and exercise. Doctors could be writing a letter of medical necessity, actually guiding the patients to keto diets, to exercise. We can actually be shifting the $4.5 trillion when somebody's pre-diabetic or obese to those things.