 But by the late 1980s, they're acquired by a company called Limited Brands. Limited Brands had a lot of different kind of companies under its belt, including Limited and also Limited 2, which was a clothing store, a kid's clothing store when I was a kid that turned into Justice. And at this point, you know, in the late 1980s, the company kind of bids adieu to its wilderness days. And they no longer set their sights downrange, but rather at a new target, which is the mainstream clothing market.