 cheaper than, in many cases, water. You walk into a convenience store, soda is cheaper than water because taxpayers are paying for it. Casey Means is here. The name of her book, the number one book in the country right now is called Good Energy. And she's a doctor. Dr. Means, let me ask you this. What about people that push back and say, we're looking to put these preservatives in order to preserve food so it can last longer? Is that a good argument?