 all the different platforms that he's kind of created within his production company. And it's probably not talked about enough for what he's done and done it his way, where he hasn't chosen to go for a network. He just started his own production company, and now it's led to a lot of the content that you're seeing. And that's why I think Peyton Manning has been maybe one of the best ever ambassadors of the game of football with what he's done. Indeed.