 I know taco people had talked about Taco Tuesday before. LeBron was doing it every Tuesday and yelling Taco Tuesday. And it became a thing. And you and your family, us kind of sort of sometimes. It was a deal. LeBron did that because we were along for the ride. Lionel Messi. I don't know if you guys know this. His dog is like followed around and photographed and a huge deal in Argentina. His dog.