 at the end of the day, probably stack up to yours. So the value is a little down there when it comes to being that, I guess, quote-unquote, number one guy. Does that make sense? It totally does. Here's what's fascinating to me and why I think, I don't know if the bubble's going to burst. Just look at the arc of the way these documentaries have been released. The first one was quarterbacks. And that makes sense because that quarterback is the biggest star and all of that.