 This is a rigged system. People say, oh, if we control what people buy on Snap, it's a nanny state. That's overreach of the government. But you are. But by definition, you're providing food for people that need it. So of course you could control what they have. Right. I mean, what if we could incentivize people buying healthy fruits and vegetables to keep them healthy? Why is it more expensive to get healthy stuff?