 He's progressive. He's thoughtful. He's ready to kind of pounce and act. And I think he'd look at the Big 12 teams that are in there, and I think he thinks if he can enhance it in any way, he will. So if you're looking for a conference to go to that is trying to keep up with the Big Ten and the SEC and being proactive about it and its approach, selling the naming rights to the conference, private equity infusion, all these things –