 And that is very sellable. That is inherently appealing to people. But I mean, I agree we would be in a better place if everybody who had a platform or everybody who had sway in the public discussion in one way or another was willing to say, look, I got this one wrong and here's why. You know, we could start. I won't take us into the whole COVID discussion, but I mean, that's just a perfect example. Yeah.