 Again, I have friends who are college football fans. They watch all day Saturday, and they'll watch a couple TV games maybe on a Sunday. But for a lot of these countries, this is it. And I could see Messi's made a lot of money. Elway and Messi will make money for the rest of his career. This would be a way to end on top. This would be a way like John. I remember when John Elway retired thinking,