 like AI will write all of this stuff and we will be better for it. Okay. I've talked about this before and I don't want to dwell on this fact. I'm not here to, uh, to bury, uh, entertainment news or these types of, uh, organizations. But like the thing that drives me nuts, almost as nuts as the, the sports ball reporters that stick the mics in the face of the coaches and, uh, and they pretend to ask a question, but it's not really a question. It's just like, talk a little bit about fill in the blank. Oh,