 Yeah, it's well put. It is. It's well put. The only thing is, it's why I had to put Alabama, too. How do you just ignore that? It's not that I ignore it. I mean, 100,000 fans, and my God, that stadium is so loud, so loud when there's a great matchup. I just think that part of the... Cupcakes aren't going anywhere, so everybody's going to schedule them. So the question is, when you schedule cupcakes...