 I think that as far as I know, the moments that you have when you take a kid to a game, like that lasts with him for a long time. Just in taking my son to games, it lasts. That sticks with them. And then every time we drive by the ballpark, he says something. Oh, that's the baseball game. I want to go back. I mean, it's a unique place. The thing that I learned right away is,