 And fashion's really weird. Prior to 1928 or so, there was no such thing as the annual model of the automobile. There were just, if you bought a car, you went out and bought it. But what ended up happening as a result of the Depression was to generate new sales. The annual model of the car came along. And we see that in computers. I mean, I know people that are on their, you know, 10th iPhones.