 What did JJ Reddit call it? Engagement farming? I guess this is what Dan is accusing you of. The thing that Dan just doesn't quite have is the context here. Like that tweet, when I read it first, it was unsurprising to me because I've heard you for the last 18 months give your eval of brawny. So to me, it wasn't a surprise at all. But I think what the New York Post picked it up, awful announcing picks it up. And then it's in the blogosphere.