 This is the contest. And to understand human beings only as calculating bots or as ants. In turn, that contest will decide a great swath of the history that follows, which is why in the aftermath of the Trump photo, Elon Musk, the richest man in the world with a fortune estimated at like $270 billion, who routinely promises to build cities on Mars, controls the country's most popular open information platform, he decided to formally endorse Donald Trump.