 While John Deere did not address any specific customer feedback, the company was targeted earlier this month on the social media platform X, formerly known as Twitter, by conservative activist Robbie Starbuck. In a July 9th post, Starbuck accused John Deere of funding pride events for children, encouraging employees to list their gender-based preferred pronouns in all company communications and having employee resource groups focused on people of color and LGBTQ people.