 One of the things Lucas Wilson says is like, we're not going to try to upsell you. We're not going to try to make you buy something that you don't need. And oh my gosh, is it true? Have you ever had somebody come into your house when you're saying, I want a new front door? And they're like, you don't need one. Who's ever done that? Shut the front door. I know. Can I just tell you how much I loved that? Because it just felt so honest and so refreshing to have somebody say, you know what? You could save yourself some money and not buy a new front door.