 That USC's first. That an atmosphere that wouldn't even make the list for most conferences was first because of you homers. You're putting a lot of sock in the atmosphere. Is that like the whole thing to you? Well, I mean, no. To me, when we talk about pageantry, this is what I think of. I think about game day. And I think about what it's like when you go to some of these places and you tailgate the day before. And you see some of these campuses like...