 And how do you cultivate this? Is there anything you can do about it? Well, you know, it's a kind of a concept. You know, it's not the funeral home. You know, it's always there. You know, you're going to bring it eventually. Yeah, well, I think funeral home and strip club, I think, are very similar. Well, you know, it's an interesting business. You know what I'm saying? You know, it's an interesting business.