 HBO do what they wanted to do, it would have hurt us and hurt our brand. Yeah. It would have made it stale and old and, you know, like boxing was. Because you had this vision, and the Petito brothers, you guys were friends before you were partners. Yeah. And that had a lot to do with it. Uh-uh. What do you mean, as far as what? Like, you guys had a trust for each other, where you tell them, blow up this deal. Yeah, yeah, yeah. Oh, 100%. Yeah, and I'll tell you another story. So, CBS...