 But there was a moment in time in which he should have done it. Even then, the NBA still has more resonance in the regular season. And it's a little bit more of a hipper sport. It's not where it used to be. It's not where it should be. But it resonates a whole lot more than Major League Baseball does. Major League Baseball has been in search of a star. Now you, by the way, have two guys. One there in Judge. One in Shohei Otani. They could...