 Even the strongest swimmer is no match for the powerful rip current. If you want to stay alive, swim to the side. Or float, tread water, make noise, and wait for help to come. Or wait for the rip to release its grip. Don't let the rip ruin your trip. Don't let the rip ruin your trip. This beach safety message brought to you by the Outer Banks Visitors Bureau and Currituck Travel and Tourism.