 Women's basketball has never been interesting before to the vast swath of people in the country. To the vast swath, it still isn't. But to those that have, like, plumbed onto it, a lot of that comes because of the stuff that has nothing to do with what's on the floor. The most important thing for the WNBA is growing the game. And you're not going to do that during the actual basketball games. And I think that's the biggest issue for them right now.