 I think to Q's point, the brilliance of it really is that what are all those writers going to do? What are all those coaches going to do? What are all those people that are attending media day? What are they going to do as soon as they leave? They're going to finish up their work and they're going to go drink. And some may gamble, some may do other things. But more often than not, people are going to have a cocktail or two.