 But the criticism has caused people like Dak, or check that, Cam Newton, to call out the Cowboys and say, no, you're not America's team anymore. You're just not. Why? You don't win anymore. Well, does it have anything to do with winning? Can it be a phenomenon? So one of the things I want to hear from you folks at the top of the hour, think about this now, because we don't have royalty in this country. Our athletes and entertainers are our royalty.