 Let's talk about this now. But what happens if the reverse is true and the interest rates are on the rise? Well, if the interest rates rise, Bob, he has purchased that 10-year bond with his half a million dollars and the interest rate is at 1%, and he'll generate $5,000 in income each year. But the interest rates then rise to, say, 2%. Bob may want to consider selling his current bond and buying a new one to take advantage of the higher interest rate. However...