 Nobody's rooting for Bronny to fail. They're rooting for either the Lakers to fail or LeBron to fail. And that, again, comes back to my point, too. It's just nobody will see him as the person out there. He's just a vehicle to get us to point A or point B on another topic. And I feel sad for him in that regard. And the other part of that piece is, again, we talk about brands. And I know we have a conversation about brands a lot, right? The Laker brand being...