 It's so – we're going to do this again in a couple years because we always do. Soccer is going to be huge in this country. Look at this. You do have an opportunity to grow it a little bit during the World Cup. Same thing happened in 94. But soccer is always going to have a niche compared to bigger sports. And I do think at some point – it's just like, well, we can be the best. No, no. I just don't think you can. I don't. And –