 not participating in the process, the marketing process, and being low-key. And it caused a big story. Trout responded, and it was a big thing about stardom in baseball. If your stars are unwilling, it seems like MLB is going the opposite direction these days, pushing the envelope a little more. Well, Jeter was not really cooperative. He didn't want to do interviews. I mean, a lot of players, and even when they do an interview,