 Well, I mean, think about how we all felt at the Super Bowl, right? Like it's just the conversation about how games end never seems to go away. And look, I'm not a soccer fanatic. I enjoy watching the sport. I think it's fun. I'm not super like passionate about any one portion of it. So for me, standing in a bar, if I see the word penalty kicks, I'm all in. Like, look, we're all going to stand and watch it like.