 Oh, I can believe that. I can believe that. One, there's so much excitement about the WNBA. I feel like it's really coming into its own. But yeah, Kaitlin Clark's going to drive a lot of that viewership. Amazing. It really is. It's amazing how things have just changed. And I could put a correlation between baseball and newspapers. What do I mean by that? Newspapers were a monopoly. They owned it all. All the advertising was in newspapers. There was no competition. Then when social media came,