 They think that they're a 10. Yeah. Okay. Sure. And so they're only going after 10s. And maybe you don't. Maybe you don't look that way. Maybe you've got to broaden your horizons. That is such a shallow... Just me saying it made me squirm in my seat because I don't want to think about that. But it was the only way... I don't want to think like that. It was the only way, though, that I think I can sit there and say...