 That's making its kind of own transition to going from the East Coast to the West Coast and everything that's along with it. But it does seem like for some of the things that the NFL has or NFL films try to produce and be a part of it. It hasn't always worked out well. This is one of the things that they've done is as good as anyone out there. And to your point about bringing credibility to CW, I also think it helps elevate.