 in your small, middle-sized, or big town, and you go to that steakhouse or the pasta joint and you buy a lot of wine for years, you spend a lot of money at that steakhouse. You know what I mean? You're taking a lot of business dinners at that steakhouse. You didn't have to, you chose to. Don't you, after a few years, feel like you get a little better pour on that pinot? Maybe get you a better table? Damn straight you do. And so do I.