 And they may have a group of 100 kids in their little influencing group. And if they say they don't like so-and-so, then all of a sudden, in order to be a part of that popular group that they want to be a part of, other kids will start bullying them, even though those kids don't know the person is being bullied. So now this poor child has 100 kids, 99 of whom probably don't even know the kid,