 My kids grabbed it like, Dad, we want it. And they finished like 80% of my shake. If your dad was having one of his favorite treats, would he be like, yeah, take it? No, not at all. No, I can't even imagine, dude. I can't imagine. It's just a different breed of dad, different breed of guy, different breed of person. And it's nice to see. But maybe, like we said, it is an overcorrection. Maybe it's social media. I don't know where these pressures came from.