 We're going to be inundated with other football conversations. At that time, college football's ongoing, and you've got battles for playoff spots and everything else to go along with it. I kind of feel like I don't really partake in the in-season version of it. So as I'm looking around, I was just like, man, it should be the Cowboys. They're the most interesting storyline. They're the most entertaining. It should be the Dallas Cowboys. And then there's this other one that has been featured.