 bargain aisle or their... Oh yeah, it's got everything. But everything at Aldi usually is pretty close to expiration, I have found. And that's why it's so cheap. So you've got to eat it quick. You have to eat it on the car ride home, I think. Exactly. But it's great deals at Aldi. At a great price for the cheese, I'd eat it on the way home. Aldi is there when you need them, for sure. Is there a psychological deal? Financially. Is there a psychological deal that you have to get over with Aldi about... Because it's not...