 We're trying to play Golden Teague. Step aside, please. This is a conference that's in your family. It's in your blood. Obviously, you played there. Your father played there in the conference. When did you guys sense that, oh, God, this is all going bye-bye? There was a turn, and it no longer was as respected or run the way that it should have been run when you guys knew it and what you grew up with.