 They were the sport, and there was no competition for football. Matter of fact, back in the day, football, as you know, the home games were blacked out on TV. You couldn't even watch your home team play on a Sunday at 1 o'clock Eastern time because those games were blacked out. I remember my buddies would take a car ride up to Connecticut. I lived in New York City, but you had to go past the 90-mile deal. They'd go to Connecticut to rent a motel room to watch the New York football Giants play on TV. It was crazy.