 They say that people will try out a new restaurant, especially if it's local, and they'll like it or not like it. But it's not necessarily the food. It's the experience the first time. Is it relatively quick? Do they seem like they have their act together? Is the food solid? And then they come back a second time. So if the first experience isn't great, people will usually give you a second chance, according to this study for restauranteurs.