 You rarely see a moment where you say, oh, my God, guys, we have to buy this one because this is all new. And that's the advantage. Like, I don't know this year's college football game, the most hype we've ever seen. I think the real question is going to be next year. Are people clamoring to buy next year's version of college football? Or is this just a one year wonder of everybody having to get it? And then we'll find out that eventually it calms down just like Madden.