 For doctors to talk to patients about healthy food and lifestyle, and we're so laser focused on- They don't know much about it. They don't know much. You're a doctor. Yeah. I mean, you are a doctor. 80% of medical schools do not have a single class on nutrition, even though 90% of healthcare costs right now are going toward conditions tied to food. Why is that? Why is that? Why wouldn't they put nutrition? I'm sure there's a natural curiosity for a doctor. You have to follow the money.