 They take their moves, and we'll see if there's a chess match here to where it actually pays off. But getting aggressive is actually the positivity that I take from it. And for Ballmer and company, trying to compete, as you said, with the Lakers, a brand that, you know, it's a foolhardy effort. You're never winning the city, but you can win that chunk of the city with a title that they took their shot. And now it's time to recalibrate and see what the next iteration becomes.