 And would you say also it's cheaper to get the food that's bad for you when you got to go out of your way and pay more for the food that's good for you? Let's break this down. On the food side, it makes sense. It's in their interest to keep food cheap and keep it addictive. There's been a complete crony capitalist takeover of our regulatory agencies. The USDA that makes our nutrition guidelines for kids, 95% of the USDA panel was paid off for by food companies, which is just harder than that. What do you mean by paid off?