 that if he reinvested in the same 10-year bond, he'd only be able to generate $5,000 in income each year, less than a third of what he was earning before. So coupled with the impact of inflation over that 10-year period, which is reflected in the increasing cost of goods and services, that means the loss in income could result in a significant change of lifestyle for Bob and his wife. Now, what does that mean for a lot of people? Multiple things. One, it could mean