 I was there with a group of scientists who were trying to develop a system to use AI and drones to kind of measure, you know, plastic, to count, you know, plastic. But you'd go to these beaches and they were just covered in plastic. And I found, actually, I did a really confronting experience. And you walk onto this incredibly beautiful beach and there's just garbage everywhere. But also that sense, as you look at it, it's all of these things. So it's not that it's...