 I mean, you've got in Vegas, you've got so many people that are worth literally billions of dollars that are in the casino industry. If they each just gave a little bit, to your point earlier, when we think about certain cities and we think about college football, I genuinely believe that if UNLV were built into a powerhouse, it would continue to change the way people view Las Vegas as a city. I would want to make that investment as a casino owner just to help the way the city is seen and also, by the way,