 It's weird. It's about eyeballs watching it. We forget, like, the Dallas Cowboys cheerleaders, Clarence, have had reality TV shows. The cheerleaders for the Cowboys. Listen, my sister's been calling me about that TV show daily. You know, I mean, there's so many women that are watching that show, and this is not the first iteration of that show. They've been on, you know, the Country Music Channel. They've been on different things. This is not the first iteration of that show. I mean, I go back to when the Cowboy Tunes was on Love Boat.