 Because Zion Williamson wasn't getting NIL. He might have been getting something else when he went to Duke. But here's Cooper Flagg, who will be the number one player in college basketball. Does his price go up? Does he get compensated in accordance to being this popular? Or does he say, look, I'm going to Duke. I'll make my money when I go to the NBA. Imagine if you're 17 and you were able to go to the NBA. So let's say you do your rookie deal.