 You know, everybody left newspapers. And right now, you know, newspapers are like can even light a birdcage and they're going out of business. They're falling. They're gone. They really are. I mean, and kids, I mean, from the age of 12 to maybe 25, they don't even know what a newspaper is. So they were not able to kind of move and change with the changing times. They sat back, they rolled in the dough, and now they're hurting big time. Same with baseball. They owned it. They were the king.